Awesome SEO Toolkits

Discover an array of incredible SEO (Search Engine Optimization) tools crafted to enhance your website’s visibility and ranking on search engines.

• Chinese version: https://tenten.co/learning/seo-tools-unlocked/
• English: https://seo.tenten.co/en/seo/awesome-seo-toolkits/
• Github Repo: https://github.com/tentenco/awesome-seo-toolkits

What’s Inside?

A comprehensive list of hand-picked SEO tools categorized by functionality (e.g., keyword research, content optimization, backlink analysis, technical SEO).
Each tool entry includes a brief description, key features, pricing options (if applicable), and links to their website and documentation.
We actively maintain and update this list with the latest and greatest SEO tools to ensure you have access to the most effective resources for website optimization.

Who Should Use This?

• Website owners and administrators
• SEO professionals and consultants
• Content creators and marketers
• Anyone looking to improve their website’s search engine visibility and organic traffic

Table of Contents

1. All-in-One SEO Tools
2. Keyword Research
3. Backlink Analysis
4. Content Optimization
5. Rank Tracking
6. Technical SEO
7. Local SEO
8. SEO Browser Extensions
9. Validators and Checkers
10. Miscellaneous Tools

All-in-One SEO Tools

Covering everything from keyword research to link analysis, these tools serve as the Swiss army knives of the SEO realm.

• Ahrefs – Elevate your rankings and drive more traffic.
• SEMrush – Seamlessly integrate SEO, content marketing, competitor research, PPC, and social media marketing.
• Seodity – A comprehensive SEO toolkit to fuel your business growth.
• Ubersuggest – Master the game of SEO and increase your website traffic.
• Mangools – Juicy SEO tools designed to delight.
• SERanking – An all-in-one SEO platform tailored for agencies.
• Moz Pro – Unlock SEO software and data to boost traffic, rankings, and visibility.
• Serpstat – Your go-to SEO management platform.
• SEO PowerSuite – Access rankings, on-page insights, backlinks, and reports in one user-friendly toolkit.
• WebCEO – Empower your SEO and digital marketing efforts with agency-level analysis and lead generation.
• SpyFu – Unleash the potential of SEO marketing with comprehensive tools and analytics.
• Zutrix – Turbocharge your traffic with cutting-edge SEO tools.
• BrightEdge – An enterprise SEO platform for data-driven content optimization and competitive analysis.
• CognitiveSEO – Dive deep into backlink analysis and content auditing for an enhanced SEO strategy.
• Keyword Insights – Supercharge your content strategy with AI-driven insights.
• Clicks.so – The beginner-friendly, affordable SEO solution.
• SEO Utils – Elevate your SEO game with this desktop application compatible across macOS, Windows, and Linux.

Keyword Research

Uncover high-potential keywords to captivate your audience and target effectively.

• Google Keyword Planner – Utilize Google Ads’ free tool for keyword ideas and traffic estimates.
• Keyword Tool – Discover great keywords using Google Autocomplete.
• KeySearch LSI Keyword – Generate semantically related LSI keywords to enhance your SEO.
• WordStream – Discover and prioritize the best keywords effortlessly.
• Ahrefs’ Keywords Generator – Unlock free keyword generator ideas by Ahref.
• Semrush’s Keyword Magic Tool – Find millions of keyword suggestions for your SEO strategy.
• Long Tail Pro – The ultimate keyword research tool for long-tail keywords.
• Seoformulas – Discover untapped keywords and craft powerful SEO formulas for higher rankings.

Backlink Analysis

Dive deep into your link profile to uncover growth opportunities and mitigate risks.

• Majestic – Discover who links to your website effortlessly.
• Monitor Backlinks – Identify good and bad backlinks for you and your competition.
• Respona – Streamline your link building efforts with this all-in-one tool.
• BacklinkGPT – Harness AI power for faster link building with personalized outreach messages.
• Other "All-in-One SEO tools" offer this feature as well.

Content Optimization

Fine-tune your content for search algorithms and audience resonance.

• Clearscope – Drive search traffic with best-in-class SEO content optimization.
• SurferSEO – Don’t leave SEO to chance; boost organic traffic and improve rank with Surfer.
• NeuronWriter – Optimize your website content to win Google’s favor.
• ContentSwift – Open-source content research and optimization tool for SEO.
• Market Muse – Gain personalized, objective insights for better content planning.
• Frase io – Create Google-ranking content effortlessly with Frase.
• GrowthBar – Write SEO-friendly blog content 10x faster with AI-powered GrowthBar.
• LSIGraph – Boost your site’s traffic with confident SEO content writing.
• Yoast SEO – Optimize WordPress posts and pages seamlessly with Yoast SEO.
• SearchSocket – Receive real-time SEO suggestions to align your content with Google’s guidelines.

Rank Tracking

Monitor your website’s search result positions and assess the effectiveness of your SEO strategies.

• SerpBear – Open-source search engine position tracking app.
• SERPWatcher – The ultimate rank tracker for marketers and agencies.
• AccuRanker – The world’s fastest and most accurate rank tracker.
• Nightwatch – Cloud-based SEO and analytics tool focused on rank tracking and reporting.
• Other "All-in-One SEO tools" offer this feature as well.

Technical SEO

Ensure your website’s foundation is strong for both search engines and user experience.

• Google Search Console – Free tool from Google for monitoring and maintaining your site’s presence in Google Search results.
• Screaming Frog SEO Spider – Website crawler that audits for common SEO issues to improve onsite SEO.
• SiteAnalyzer – Scan your websites for detailed information about each page.
• Screpy – Simplify website metric tracking with Screpy.
• Sitebulb – The go-to website auditing tool for SEO consultants and agencies.
• Moz On-Page Grader – Analyze individual page optimization with Moz’s On-Page Grader.
• BROWSEO – View your site through the eyes of a search engine with BROWSEO.
• linkok.com – Modern broken link checker to maintain your site’s health.

Local SEO

Enhance your local presence and engage with your community audience effectively.

• BrightLocal – A complete platform for monitoring, auditing, and improving local SEO.
• Whitespark – Your go-to resource for better local SEO.
• LocalFalcon – The most accurate local rank tracker for precise insights.
• Grid My Business – Quickly discover your local visibility and expand your reach.
• Moz Local – Maximize online visibility with Moz’s powerful local SEO and reputation management tool.

SEO Analytics

Gain valuable insights into your site’s performance and search traffic.

• Google Search Console – Leverage Search Console tools and reports to measure your site’s Search traffic and performance.
• SEO Gets – Privacy-focused analytics tool designed to replace Google Search Console for Agencies and Affiliates.

SEO Browser Extensions

Equip your browser with tools for quick and efficient SEO insights.

• SEO Minion – Your daily SEO companion for On-Page SEO analysis, Broken Link Checking, SERP Preview, and more.
• SEOquake – A robust SEO toolbox for your browser.
• Woorank – Instant website analysis and actionable improvement suggestions.
• Keyword Surfer – Chrome Extension for content and keyword research.
• MozBar – Provides instant metrics for any page or SERP.
• Ahrefs’ SEO Toolbar – On-page SEO report, broken link checker, redirect tracer, and country changer for search results.
• Redirect Path – HTTP header & redirect checker for SEO.
• META SEO inspector – Inspect meta data inside web pages, identify issues, and receive advice for fixes.
• Similarweb – Instant website analysis, including site rank, traffic, sources, and geography.
• MST SERP Counter – Accurate search results for a searched keyword, including position, result, and rank.
• TextOptimizer – Analyzes search results and suggests relevant terms and phrases for improved copy alignment with search engines’ expectations.
• SEO Search Simulator – Emulate Google searches from any location and check if a specific URL ranks in the top 100 results.
• BuzzSumo – Powerful browser extension for content research, link analysis, and social media investigation.
• Google Lighthouse – Detailed reports and actionable tips for enhancing your site’s SEO performance, including page load speeds, accessibility, and more.

Validator / Checker

Ensure your website meets essential standards and specifications.

• Broken Link Checker – Detect and report broken links on websites.
• Robots.txt Checker – Verify robots.txt files for errors.
• Lighthouse Rich Result Checker – Test if your website is eligible for rich results in Google Search.
• XML Sitemap Checker – Validate XML sitemaps for errors.

Miscellaneous Tools

Explore diverse tools for niche tasks and unique SEO challenges.

• GTmetrix – Analyze site speed and gain performance insights.
• Pingdom – Test website load time and receive performance analysis.
• SEO Spider – A website crawler that helps improve onsite SEO by auditing common issues.
• SEMrush Sensor – Track Google algorithm changes and fluctuations.
• SEO Book – A suite of SEO tools including keyword suggestion, backlink analysis, and rank checker.
• Keywordtool.io – Discover long-tail keywords with the free version.
• Siteliner – Analyze your website for duplicate content, broken links, and more.
• Screaming Frog Log File Analyzer – Analyze log file data to gain insights into how search engines crawl your site.
• Google Mobile-Friendly Test – Check if your website is mobile-friendly according to Google’s standards.
• Structured Data Testing Tool – Validate structured data markup to ensure it’s correctly implemented.
• Google PageSpeed Insights – Analyze the performance of your web pages and receive optimization suggestions.
• Pingdom Website Speed Test – Test the loading speed of your website from different locations worldwide.
• Varvy SEO Tool – A comprehensive suite of SEO tools including a page speed checker, mobile-friendly test, and more.
• SEO Site Checkup – Analyze your website’s SEO issues and receive recommendations for improvement.
• Google Analytics – Track website traffic, user behavior, and more with Google’s free analytics tool.
• Google Tag Manager – Manage website tags and tracking pixels more efficiently.
• Serpstat Website SEO Checker – Audit your website for SEO issues and receive optimization recommendations.
• Answer the Public – Discover what questions people are asking around your chosen keywords.
• SEObility – Analyze your website for SEO issues and receive actionable recommendations for improvement.
• Uptime Robot – Monitor your website’s uptime and receive alerts if it goes down.
• Google Analytics URL Builder – Create custom campaign URLs to track the effectiveness of your marketing efforts.
• SimilarWeb – Analyze website traffic and audience demographics for any website.
• Alexa – Analyze website traffic, keywords, and audience insights.
• BuiltWith – Discover the technology stack behind any website.
• SEMRush Backlink Checker – Analyze backlinks to any domain.
• Google Trends – Explore search trends and insights from Google.
• Google Keyword Planner – Find keywords and get traffic estimates for your campaigns.
• Keyword Density Checker – Analyze the keyword density of your web page.
• SEO Web Page Analyzer – Analyze your website’s on-page SEO factors and receive optimization recommendations.
• XML Sitemaps – Generate XML sitemaps for your website.

These tools cover a wide range of SEO tasks and challenges, helping you optimize your website effectively and improve its performance in search engine results.