A well-rounded marketing approach is essential to expand your dental practice to attract new patients. While crafting a marketing plan on your own is possible, collaborating with a knowledgeable professional who understands current patient preferences can be advantageous. In this post, we will introduce seven dental marketing agencies specializing in serving dentists and discuss the benefits a dental marketing firm can bring to your business.
Choice for Large Practices
Leading in SEO & Dental Website Design Services
Best Performance Marketing for Dentist Choice
Tips for Selecting a Dental Marketing Firm
Choosing a reliable dental marketing company is crucial as you will closely collaborate with them. During the selection process, consultation with the agency is vital to gauge their customer service approach and operational style. A transparent dental marketing agency should ensure swift and responsive communication.
The marketing firm should possess experience in handling campaigns similar to yours. While reviewing dental marketing agencies, do not hesitate to request portfolios for evaluation. Additionally, ensure their pricing is fair and aligns with your budget. Ideally, these marketing services should offer a significant return on investment, even if a substantial upfront investment is required.
Roles of Dental Marketing Agencies
Dental marketing companies assist dental practices in various aspects of their marketing strategies. Depending on your specific marketing needs, this may encompass website design, SEO, social media management, PPC campaigns, email outreach, content creation, and more. An adept dental marketing agency will collaborate with you, freeing up your time and enhancing your business’s profitability.
Top-notch Dental Marketing Firms
There is a multitude of exceptional dental marketing companies available. The ideal choice for you depends on the precise services you require. Below are seven top dental marketing companies for your dental practice.
1. Patient Convert
Optimum All-In-One Full Marketing Funnel Solution
Launching a cohesive advertising campaign across multiple social media platforms with minimal effort is simplified with Patient Convert. As many patients today seek dental care providers online, these targeted online ads can accelerate reaching your desired audience. The process is straightforward – the practice provides existing branding details and preferences for advertising goals, enabling the agency to design and publish ads on dental-specific platforms and social media channels. Think of Patient Convert as digital "direct mail marketing," where the audience viewing the ad is highly interested in dental services, with a convenient appointment booking option attached.
Position your practice before the ideal target audience for increased patient acquisition.
Noteworthy Features
- Advertise on Instagram: Teethtalkgirl, a prominent dental YouTube channel and blog, is frequently used by patients to discover new providers. Patient Convert offers direct advertising on the platform and visibility on the interactive "Find A Dentist" map, effectively targeting consumers seeking dental services.
- "Done-for-you" Service: Patient Convert stands out from traditional dental marketing agencies by providing dentists with fully optimized marketing funnels and lead generation within minutes.
- Various ad types across social media platforms: Utilizing social media retargeting, Patient Convert reaches individuals interested in finding a dentist online. Choose from static, dynamic, or video ads, disseminating them across popular social media platforms. Dynamic ads directly lead the viewer to your booking page to streamline the sales funnel.
- Location-specific targeting: Employing precise geographical targeting, Patient Convert ensures your ads are visible only to nearby consumers.
- Advanced retargeting: Once a user views your ad, it appears online. Retargeting ads significantly boost booking likelihood by 70%, a standard feature with Patient Convert.
Downsides:
- No SEO services: Patient Convert does not offer SEO services
Concluding Remarks
With Patient Convert, seamlessly advertising across multiple platforms enables you to engage potential patients at different conversion funnel stages. Their highly targeted ads cater to patients in your locality. While they design the ads, you retain final approval on their appearance.
Visit Patient Convert – Dental Marketing Agency 👉
2. PerformancePPX
It ranges from $110 to $150 per hour. This can make budgeting tricky, and you might not get the same quality of work from each freelancer within that rate range.
Pros:
- Constant updates: The platform’s Project Feed is a great way to track your project’s progress. You’ll be notified as milestones are hit, but more importantly, if any issues arise. This transparency is helpful if you need to manage multiple freelancers at once.
- Wide variety of marketing specialties: Whether you need a social media manager, SEO services, or anything in between, GrowTal likely has someone to help. Their network includes specialists in every area of marketing.
- Short-term commitments: Growing your marketing efforts can be daunting, and committing long-term might be a leap of faith. Working with freelancers means you’re not obligated to use them once your project is complete.
PerformancePPX has the flexibility to determine its rates. As a result, the pricing may fluctuate depending on the freelancer you choose to collaborate with. Nonetheless, engaging freelancers is generally more budget-friendly than procuring services from a full-fledged marketing agency.* Not limited to dentistry: PerformancePPX caters to various businesses beyond dental practices. It’s important to note that not all their marketing specialists may have prior experience working with dental clientele.
Final Consideration
Working with freelancers presents a cost-effective avenue to enhance your marketing strategies. For practices seeking to engage a freelancer but grappling with the search process, PerformancePPX offers a convenient solution: managing the hiring process on your behalf to streamline operations.
5. Delmain
Delmain is a sophisticated dental marketing agency offering digital ad strategy, web design, branding, and more. Their marketing team is certified in HIPAA compliance and excels in creating ADA-compliant websites. Moreover, they craft comprehensive digital marketing campaigns to drive new leads for their clients.
Highlighted Characteristics
- Branding: Delmain’s branding approach is vibrant and captivating, aiding clients in developing memorable branding elements. The agency can curate a full suite of marketing assets, encompassing a logo and an exhaustive brand guide with resources.
- Website development: Delmain provides end-to-end web design services, constructing ADA-compliant websites on WordPress that seamlessly integrate with your practice’s existing software. These sites are also optimized for SEO to enhance Google rankings, explicitly focusing on local SEO to attract patients within your vicinity.
- Integrations with software: If you require specialized software installations such as online booking, Delmain is adept at assisting you.
- Google and social media advertisements: Delmain extends Google PPC, Facebook, and Instagram advertising services to broaden your customer outreach. The agency takes charge of the entire ad strategy, encompassing copy creation, ad spend optimization, and A/B testing.
- Assigned account manager: Each client at Delmain enjoys the support of a dedicated account manager who can address queries or provide marketing advice.
Drawbacks
- Scarce social ad options: While Delmain possesses extensive experience in Facebook and Instagram marketing, they currently do not offer social media marketing on platforms like YouTube, Twitter, or TikTok for targeting niche audiences.
Optimal for Brand Development and Expansion
Delmain’s exceptional branding initiatives manifest in their client services. This digital marketing agency is an excellent choice for practices that enhance their branding and establish a unique business identity. Furthermore, Delmain’s focused SEO and PPC marketing tactics can help you consistently acquire new patients and foster rapid growth.
Visit Delmain 👉
6. HIP Agency
HIP is a digital marketing and web design agency specializing in the dental sector. They can revamp your website entirely and incorporate digital tools like online scheduling and payment portals to streamline client interactions. Additionally, they offer extensive online marketing services, including search engine optimization, google ads, social media management, and video marketing.
Highlighted Characteristics
- Website design: HIP designs tailored websites for dental practices, offering a range of pre-built and semi-custom options for purchase. This enables you to select a website that aligns best with your specific marketing requirements. All their websites are optimized for seamless display on mobile devices.
- SEO, link-building, and PPC: HIP deploys a multifaceted approach to elevate their clients’ Google rankings. They provide five distinct SEO packages catering to diverse budgets and marketing needs. Additionally, ProCite offers backlinking services to enhance SEO endeavors further. HIP also manages PPC ad campaigns to amplify your Google visibility.
- Social media administration: HIP is proficient in managing social media strategies across various platforms and offers Facebook ad campaigns. They also specialize in YouTube video marketing.
- Reputation management: HIP’s reputation management solutions assist in monitoring online reviews and showcasing positive feedback on your website.
- Patient presentations: HIP introduces a ShowCase tool, facilitating creating engaging slideshows with photos, videos, and treatment pricing details.
- Integration of platforms: HIP can assist in setting up online forms, payment plans, virtual consultations, and automated patient recall mechanisms, delivering a seamless digital experience for your clientele.
Drawbacks
- Quality of customer service can be inconsistent: Some customer feedback highlights challenges in canceling HIP’s services despite advanced notice. Others mention delays in responding to routine inquiries.
Optimal for Comprehensive Dental Marketing Transformation
HIP’s diverse marketing service suite positions them as an ideal choice for clients seeking a holistic business transformation. This agency excels in enhancing your website with various integrations while managing multiple digital marketing campaigns.
Visit HIP 👉
7. Kickstart Dental Marketing
Kickstart Dental operates as a marketing agency specializing in dentistry and orthodontics. They adopt a vibrant, engaging approach to marketing and boast a profound understanding of the dental landscape. Emphasizing HIPAA compliance, they exclusively collaborate with one practice per local market to prevent conflicts of interest.
Highlighted Characteristics
- Lead management: Kickstart Dental leverages a platform named Dentalflow to assist in sourcing new leads, managing existing ones, and forecasting revenue.
- Organic SEO growth: This dental marketing agency implements a distinctive SEO strategy to enhance your online presence and organically boost your Google rankings. In addition to traditional SEO techniques, they issue press releases and engage in outreach with local entities to expand your visibility.
- PPC advertising: Kickstart Dental orchestrates conventional Google PPC campaigns and dabbles in Facebook, Instagram, LinkedIn, and YouTube ads. They can also create landing pages to optimize web traffic conversion into sales.
- Web design: Kickstart Dental extends comprehensive web design services as an integral part of each marketing strategy. Clients retain ownership of their websites throughout the development journey.
- Retargeting: The agency offers retargeting campaigns to entice former patients to your practice.
- Staff training for sales: Kickstart Dental can introduce sales training for your front desk staff to equip them with skills to close deals with potential patients.
Drawbacks
- Minimal emphasis on branding: Kickstart Dental prioritizes enhancing existing brands over concretizing a fresh brand identity, which may pose challenges for those starting from scratch.
In the End
For dentists, navigating the realm of marketing can appear daunting. A reliable dental marketing agency can simplify the process by assisting with online outreach and advertising endeavors to enhance your brand perception and attract new patients.
Erik. C serves as a knowledgeable dental marketing professional. Collaborate with Erik and join over 5,000 dentists to gain insights on scaling your dental practice akin to a tech startup.
With vast experience managing digital marketing teams and campaigns for prominent SaaS organizations and retail corporations, Erik, co-founder of Patient Convert, strives to help dentists promote their practices to patients seeking treatment.
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