Elevate Your Marketing Game in 2024: Top 10 Essential Podcasts

Don’t miss the boat! Uncover the top 10 marketing podcasts of 2024, filled with actionable insights and expert tactics to enhance your marketing strategies.

If you haven’t explored “marketing podcasts” on Spotify recently (seriously, who are you?), let me bring you up to speed: there are over a thousand options available. The vast and fascinating web ensures that there’s a podcast for every niche imaginable, but time is limited to dive into all of them.

In my quest to discover the best, I began by seeking recommendations, delving into those suggestions, and conducting thorough research to compile a list of the supreme marketing podcasts to delve into. (Nope, I couldn’t do this task without a spreadsheet, could I?)

After investing numerous hours listening, here are my picks for the top 10 podcasts centered around marketing.

Key Aspects to Look for in the Best Marketing Podcast

Personal media preferences are highly subjective. Just like favorite genres of movies and music differ widely among individuals, podcast choices follow suit. Although I strived to sample episodes covering all aspects of the marketing landscape across various formats, I naturally gravitated towards those that resonated with me personally. Ultimately, the final judgment on whether a podcast is exceptional lies with you. Nevertheless, there are several considerations that can help you prioritize your listening time.

• Select content that aligns with your listening objectives. Are you aiming to be inspired by fellow marketers? Consider trying out an interview-style podcast.

• Opt for episodes in your preferred style. While podcasts predominantly emphasize audio content, there’s room for variation. I, for one, appreciate podcasts that offer transcripts for accessibility, and video formats that create a more intimate connection.

• Seek episodes accompanied by supplementary materials. I value any additional resources provided. Highlights of the episode, relevant references, timestamps, downloadable materials, and summaries in blog posts all enrich the listening experience. Keep an eye out for these elements (typically found in the show notes) if this is a priority for you.

• Choose a compelling host. Whether you prefer solo hosts, friendly duos, or rotating sets of guests, opt for the combination that captivates you the most. If the host or hosts don’t resonate with you, chances are the podcast won’t either.

• Opt for meticulously edited content. While I acknowledge the effort required to release any podcast episode, refined editing touches can elevate the experience. For instance, providing a simple overview at the beginning of an episode outlining the upcoming topics aids listeners in deciding whether to continue listening. I appreciate the use of external audio clips to provide context or atmosphere, and editing interviews to convey a journalistic tone over a mere audio dump.

In my experience, once you pinpoint a selection of episodes and formats that resonate with you, most podcast platforms excel at suggesting similar shows that you might enjoy.

With that in mind, here are my choices for the finest digital marketing podcasts.

The Best Marketing Podcast for Inspirational Tales

How I Built This hosted by Guy Raz

If you seek uplifting accounts of how entrepreneurs constructed their thriving brands, look no further than How I Built This, led by seasoned journalist Guy Raz. While not explicitly a marketing podcast, each episode offers valuable insights on leadership, innovation, and overcoming various challenges.

What stands out to me about this podcast is Raz’s interviews with business leaders spanning diverse industries—from renowned skincare brands and apparel companies to prominent media platforms and dating applications. With a selection of over 500 episodes, there’s surely one that resonates with you.

Recommended episode: Love’s next chapter with Whitney Wolfe Herd of Bumble

The Supreme Marketing Podcast for Case Studies

The Marketing Millennials hosted by Daniel Murray

While numerous marketing podcasts delve into the theory behind consumer behavior and marketing strategies, along with tips on leveraging these concepts, sometimes it’s enlightening to explore real-world applications of these theories. This is precisely what you’ll encounter with The Marketing Millennials, hosted by Daniel Murray.

Each episode presents case studies and viewpoints sourced from various corners of the marketing domain. The ambiance combines case studies with informal conversations akin to chatting with a friend. Additionally, I enjoy the podcast’s Marketing Hill Mash episodes, which compile the most “audacious viewpoints” from different episodes to tackle a specific topic or pain point.

Recommended episode: Creating brand experiences that matter with Kim Trieu

The Premium Marketing Podcast for Online Business Operators

Online Marketing Made Easy hosted by Amy Porterfield

Establishing a business can be a solitary journey—particularly when building an online venture. There’s no immediate support system to bounce ideas off of or collectively navigate challenges. This is where Online Marketing Made Easy comes in. Hosted by Amy Porterfield, the podcast captivates from start to finish with her exceptional ability to make listeners feel as though she’s speaking directly to them.

Episode durations vary from 15 minutes to a lengthy one hour and four minutes, catering to the depth of the discussed topics. The show’s website also includes episode outlines with timestamps for seamless navigation.

Recommended episode: 8 ways to address money objections from your audience

The finest marketing broadcast for B2B promoters  

Exit Five managed by Dave Gerhardt

Full declaration: Zapier is a backer of Exit Five. However, a commendable program is a commendable program. Following listening to a couple of anecdotes, it became obvious to me why this greatly-rated program is a primary resource for B2B marketers. 

Each chapter provides me a feeling like I’m present at an intimate circular discussion with the presenter, Dave Gerhardt, and his guest. Additionally, I exit from each episode with practical marketing tactics and career advancement counsel. 

Test this episode: B2B marketing at Strava with Johnny Ross

The best marketing broadcast for content marketers

Content Callout administered by Mark Raffan and Kayla Graham

Do you desire the discouraging news or the positive news initially? The Content Callout podcast won’t launch any new chapters, but I preserved it on here because you can still gain a lot of insights from its repository of timeless content. Mark Raffan and Kayla Graham orchestrated the program from 2020 to late 2022 (the bureau behind the show has since halted operations).

The Content Callout Podcast boasts slightly over 100 chapters with dialogues on content subjects like “Is B2B growth-hacking exaggerated?” and “How to nurture an all-encompassing culture as a marketing head.” I additionally appreciate that each chapter starts with three rapid-fire content marketing hints from the guest, and the episode summaries and timestamps are available in the show notes for effortless navigation. 

Test this episode: How to use psychology to boost content quality

The finest marketing broadcast for social media marketers

Social Media Marketing managed by Michael Stelzner 

It’s challenging to keep up with the evolving regulations of social media. Does the algorithm lean towards brief or extensive videos? What about “raw” videos versus meticulously-edited ones? That’s where the Social Media Marketing podcast with Michael Stelzner enters.

New chapters land weekly, so you can guarantee you’re up-to-date with the most recent regulations and fashions. The majority of their tutorials focus on a particular platform, such as “How to batch Instagram Reels content efficiently” and “Leveraging the LinkedIn algorithm for maximum exposure.” This manner, you can choose the chapters that resonate with the platforms you’re striving to excel on. 

Most chapters are around 45 to 50 minutes long. If you’re seeking slightly shorter episodes (roughly 20 to 30 minutes), there’s also the Social Media Marketing Talk Show, guided by Jerry Potter. 

Test this episode: How to enhance your Instagram results: slight alterations with substantial impacts

The top marketing broadcast for assorted topics  

Market Your Genius administered by Nikki Nash

Market Your Genius didn’t arise in my list of proposed shows on Spotify, which is a pity because it’s replete with engaging chapters that cover everything from sales tactics and expanding your enterprise to leadership and professional growth. 

Instead of adhering to the conventional outline of posing a question, obtaining an answer, and moving forward, the host, Nikki Nash, executes a wonderful job of elaborating on the guest’s replies and delving deeper into the subject. 

Test this episode: Sales secrets: building trust, not nudging products with Amy Lau

The top marketing broadcast for bite-sized chapters 

Marketing School administered by Neil Patel and Eric Siu

If you’re pressed for time, or if you prefer a broadcast with minimal superfluous content, Marketing School offers bite-sized, direct episodes. The majority of chapters feature solely the hosts, Neil Patel and Eric Siu, presenting actionable marketing hints in 10 minutes or less. 

Fresh chapters appear daily, so you’ll have no scarcity of concepts to deliver to your subsequent marketing brainstorming session.

Test this episode: How to cope with ad fatigue

The top marketing broadcast for comprehending human behavior

Hidden Brain administered by Shankar Vedantam

I’m going to move away from classic marketing subjects for a brief moment, but I assure you it’s valuable. Shankar Vedantam handles Hidden Brain, which “inspects the unconscious patterns that steer human behavior,Influencing our decisions, and guiding our connections.” Even though explicit marketing tactics are not discussed here, marketers can definitely gain from comprehending the reasons behind human actions. Additionally, the subjects covered are truly captivating. 

Shankar stands out from other interview podcasts by incorporating external audio clips into episodes, providing additional context to the guest’s narrative and enhancing the content. For instance, instead of just introducing a guest, he integrates an audio clip from authentic news coverage during a crucial moment in the guest’s life. 

Give this episode a listen: Follow the anomalies

The ultimate marketing podcast for compelling storytelling

Under the Influence by Terry O’Reilly 

While many podcasts mentioned here follow a similar interview format, if you prefer a more narrative approach, Terry O’Reilly, the host of Under the Influence, excellently weaves engaging stories with a hint of humor. 

Although O’Reilly doesn’t explicitly advise “do this, not that,” each episode presents a coherent set of marketing approaches that propelled the success of top businesses. 

If you haven’t tuned in to Under the Influence before, I recommend skipping to approximately five minutes in to bypass the initial advertisements and a notably long theme song. 

Give this episode a listen: Hiding in plain sight: the surprising influence of marketing 

The top marketing podcast for exploring the human side of marketing

Ethics in Marketing hosted by Mikhail Myzgin

How do you manage the pull to reach marketing objectives with the aspiration to be just and considerate towards your fellow individuals? The Ethics in Marketing podcast by Mikhail Myzgin delves into this dilemma. Covering topics like Limits of persuasion and Ethics of data, Myzgin and his guests ponder on ethical grey areas that we may unknowingly step into daily. These episodes may not offer cutting-edge strategies, but they provide fresh viewpoints. 

The podcast took a hiatus last year. However, with a new episode released earlier this month, there’s hope for many more enriching discussions ahead. 

Give this episode a listen: Gendered marketing with Sylvie Borau

Maximizing the benefits of marketing podcasts

You might listen to marketing podcasts for enjoyment or as background accompaniment to fill in your day. However, if you aim to utilize marketing podcasts to enhance your business, acquire new expertise, or find inspiration, here are some suggestions for applying what you’ve learned. 

• Keep a journal for valuable insights.

• Explore episodes on specific themes. Broaden your horizons and seek out episodes beyond your usual shows. Utilize the search feature of podcast platforms to locate episodes addressing a particular challenge or opportunity, like “evaluating blog performance” or “basics of influencer marketing.” 

• Utilize episode supplements. Some podcasts provide transcripts, downloadable resources, and synopses for each episode. Reviewing these additional materials offers you more information and can serve as a substitute for listening to the full episode if you’re pressed for time (or focus 🙋🏻‍♀️).

• Find inspiration from various sources. You’re not restricted to marketing podcasts for marketing ideas.

• Schedule dedicated time to listen to an episode.

Discover the top marketing podcast for your preferences

You won’t know which marketing podcast is the perfect fit until you give it a shot. The highest-rated podcast may not always be the ideal choice (for you), and your tastes can evolve with time. If there’s one lesson I’ve learned from this listening journey, it’s that there’s an abundance of insights and content waiting to be explored. So venture forth and listen.