{"id":5109,"date":"2024-08-22T19:56:19","date_gmt":"2024-08-22T11:56:19","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5109"},"modified":"2024-08-22T19:58:22","modified_gmt":"2024-08-22T11:58:22","slug":"comparison-of-account-focused-marketing-and-lead-generation","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u7684\u6bd4\u8f83\/","title":{"rendered":"\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u7684\u6bd4\u8f83"},"content":{"rendered":"<p>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u662f\u5bf9\u5f3a\u8c03\u6301\u7eed\u6536\u5165\u589e\u957f\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8ba1\u5212\u7684\u6781\u597d\u8865\u5145\u3002\u4f46\u8fd9\u4e24\u79cd\u65b9\u6cd5\u6709\u4f55\u4e0d\u540c\uff1f\u6bcf\u79cd\u65b9\u6cd5\u53c8\u6709\u54ea\u4e9b\u4f18\u52bf\uff1f\u8fd9\u7bc7\u6587\u7ae0\u5c06\u9610\u8ff0\u8fd9\u4e24\u79cd\u7b56\u7565\uff0c\u5e76\u5e2e\u52a9\u60a8\u786e\u5b9a\u54ea\u79cd\u7b56\u7565\u6700\u9002\u5408\u63a8\u52a8\u60a8\u7684\u8425\u9500\u8ba1\u5212\u3002<\/p>\n<h2><a id=\"what-is-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5b9a\u4e49 ABM<\/h2>\n<p>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd B2B \u7b56\u7565\uff0c\u5c06\u9500\u552e\u548c\u8425\u9500\u6d3b\u52a8\u96c6\u4e2d\u5728\u7279\u5b9a\u5e02\u573a\u5185\u7684\u5173\u952e\u5ba2\u6237\u4e0a\u3002<\/p>\n<p>ABM \u901a\u8fc7\u91cf\u8eab\u5b9a\u5236\u7684\u4e00\u5bf9\u4e00\u4e92\u52a8\u6765\u5bf9\u5f85\u91cd\u8981\u5ba2\u6237\uff0c\u5e76\u8c03\u6574\u6709\u5173\u516c\u53f8\u4ea7\u54c1\u7684\u5185\u5bb9\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u5ba2\u6237\u7684\u9700\u6c42\u548c\u6311\u6218\u3002\u76ee\u6807\u662f\u63d0\u9ad8\u6e20\u9053\u8d28\u91cf\u3001\u7559\u4f4f\u5ba2\u6237\u5e76\u63d0\u9ad8\u5173\u952e\u5ba2\u6237\u7684\u6536\u5165\u3002\u901a\u8fc7\u63d0\u4f9b\u4e2a\u6027\u5316\u652f\u6301\uff0cABM \u65b9\u6cd5\u53ef\u4ee5\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\uff0c\u540c\u65f6\u8865\u5145\u4f20\u7edf\u7684\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5de5\u4f5c\u3002<\/p>\n<h2><a id=\"what-is-lead-generation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u63a2\u7d22\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/h2>\n<p>\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5230\u4f01\u4e1a\u6216\u670d\u52a1\u5e76\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u5165\u9500\u552e\u6e20\u9053\u7684\u8fc7\u7a0b\u88ab\u79f0\u4e3a <em>\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/em>\u3002\u5b83\u6d89\u53ca\u901a\u8fc7\u641c\u7d22\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u516c\u53f8\u7f51\u7ad9\u7b49\u5404\u79cd\u6e20\u9053\u5c06\u4e2a\u4eba\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u76ee\u7684\u662f\u6fc0\u53d1\u4eba\u4eec\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5174\u8da3\uff0c\u5e76\u6700\u7ec8\u5c06\u8fd9\u4e9b\u4e2a\u4eba\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002<\/p>\n<h2><a id=\"key-differences-between-abm-and-lead-generation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>ABM \u4e0e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u4e4b\u95f4\u7684\u4e3b\u8981\u5bf9\u6bd4<\/h2>\n<p>ABM \u548c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5728\u4ee5\u4e0b\u5173\u952e\u65b9\u9762\u8868\u73b0\u51fa\u5dee\u5f02\uff1a<\/p>\n<ul>\n<li><strong>\u76ee\u6807\u53d7\u4f17\u3002<\/strong> ABM \u6d89\u53ca\u7279\u5b9a\u5e02\u573a\u7684\u4e2a\u6027\u5316\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5219\u4e13\u6ce8\u4e8e\u83b7\u53d6\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u83b7\u53d6\u65b0\u5ba2\u6237\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\u7a0b\u5ea6\u3002<\/strong> ABM \u6781\u5177\u4e2a\u6027\u5316\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5219\u4e0d\u90a3\u4e48\u4e2a\u6027\u5316\u3002<\/li>\n<li><strong>\u9500\u552e\u4e0e\u8425\u9500\u534f\u8c03\u3002<\/strong> \u4e0e\u4e3b\u8981\u56f4\u7ed5\u8425\u9500\u6d3b\u52a8\u7684\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u76f8\u6bd4\uff0cABM \u9700\u8981\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u5bc6\u5207\u534f\u8c03\u3002<\/li>\n<li><strong>\u7ee9\u6548\u6307\u6807\u3002<\/strong> ABM \u7684\u6709\u6548\u6027\u662f\u901a\u8fc7\u91cd\u70b9\u8d26\u6237\u7684\u6570\u91cf\u548c\u4ea7\u751f\u7684\u6536\u5165\u6765\u8bc4\u4f30\u7684\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5219\u662f\u901a\u8fc7\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u6570\u91cf\u548c\u8f6c\u5316\u7387\u6765\u8861\u91cf\u7684\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/hiHHgDd.png\" alt=\"\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u548c\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u6e20\u9053\u4e4b\u95f4\u7684\u6bd4\u8f83\" \/><\/p>\n<p>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u59cb\u4e8e\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u60a8\u7684\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u9500\u552e\u7ebf\u7d22\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u9488\u5bf9\u4e00\u7ec4\u9009\u5b9a\u7684\u5ba2\u6237\uff0c\u5e76\u91c7\u7528\u4e2a\u6027\u5316\u65b9\u6cd5\u6765\u786e\u4fdd\u5408\u540c\u3002<\/p>\n<h2><a id=\"pros-and-cons-of-abm-and-lead-generation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>ABM \u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u4f18\u70b9\u548c\u7f3a\u70b9<\/h2>\n<p>\u4ee5\u4e0b\u662f\u4ee5\u5e10\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u4f18\u7f3a\u70b9\uff1a<\/p>\n<p>ABM\u7684\u4f18\u70b9\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u9274\u4e8e\u5176\u9488\u5bf9\u6027\uff0c\u5b83\u5f80\u5f80\u4f1a\u4ea7\u751f\u66f4\u9ad8\u8d28\u91cf\u7684\u7ebf\u7d22\u3002<\/li>\n<li>\u5b83\u4fc3\u8fdb\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\uff0c\u589e\u5f3a\u6c9f\u901a\u548c\u56e2\u961f\u5408\u4f5c\u3002<\/li>\n<li>\u5b9a\u5236\u7684\u5185\u5bb9\u548c\u8d44\u4ea7\u53ef\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n<p>ABM \u7684\u7f3a\u70b9\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u5b83\u96c6\u4e2d\u4e8e\u8f83\u5c0f\u7684\u4e00\u4e2a\u8d26\u6237\u6c60\u3002<\/li>\n<li>\u7531\u4e8e\u4fe1\u606f\u548c\u5185\u5bb9\u7684\u96c6\u4e2d\uff0c\u9500\u552e\u5468\u671f\u5ef6\u957f\uff0c\u53ef\u80fd\u4f1a\u5ef6\u8fdf\u8d26\u6237\u8f6c\u5316\u4e3a\u957f\u671f\u5ba2\u6237\u3002<\/li>\n<li>\u7531\u4e8e\u9700\u8981\u66f4\u591a\u4e2a\u6027\u5316\u7684\u8d44\u6e90\uff0c\u4e0e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u76f8\u6bd4\uff0c\u5b83\u53ef\u80fd\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u6210\u672c\u3002<\/li>\n<\/ul>\n<p>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u597d\u5904\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u5176\u4e3b\u8981\u91cd\u70b9\u662f\u83b7\u5f97\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/li>\n<li>\u5b83\u53ef\u4ee5\u5feb\u901f\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\uff0c\u7f29\u77ed\u9500\u552e\u5468\u671f\u3002<\/li>\n<li>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5b83\u6bd4 ABM \u66f4\u4fbf\u5b9c\uff0c\u56e0\u4e3a\u5b83\u6d89\u53ca\u66f4\u5c11\u7684\u4e2a\u6027\u5316\u8d44\u6e90\u548c\u5185\u5bb9\u3002<\/li>\n<\/ul>\n<p>\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u7f3a\u70b9\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u5b83\u5f80\u5f80\u4f1a\u4ea7\u751f\u8d28\u91cf\u8f83\u4f4e\u7684\u7ebf\u7d22\u3002<\/li>\n<li>\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u548c\u8c10\u6027\u8f83\u5dee\uff0c\u5bfc\u81f4\u6f5c\u5728\u7684\u6c9f\u901a\u4e0d\u7545\u548c\u5408\u4f5c\u4e0d\u8db3\u3002<\/li>\n<li>\u5b83\u9700\u8981\u66f4\u5c11\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u548c\u8d44\u6e90\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ZuFKWxd.png\" alt=\"\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e0e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684\u5229\u5f0a\u8868\u683c\u8868\u793a\" \/><\/p>\n<p>\u8be5\u8868\u6982\u8ff0\u4e86\u4ee5\u8d26\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002<\/p>\n<h2><a id=\"which-strategy-is-right-for-your-business\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9\u5408\u9002\u7684\u7b56\u7565<\/h2>\n<p>\u4e3a\u4e86\u786e\u5b9a\u9002\u5408\u60a8\u7ec4\u7ec7\u7684\u6700\u4f73\u6218\u7565\u6a21\u578b\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1f<\/strong> ABM \u975e\u5e38\u9002\u5408\u62e5\u6709\u6709\u9650\u6570\u91cf\u9ad8\u6f5c\u529b\u8d26\u6237\u7684\u5b9e\u4f53\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u66f4\u9002\u5408\u62e5\u6709\u5927\u91cf\u4f4e\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u7684\u4f01\u4e1a\u3002<\/li>\n<li><strong>\u60a8\u7684\u9500\u552e\u5468\u671f\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f<\/strong> \u5982\u679c\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7531\u4e8e\u76d1\u7ba1\u6216\u5b89\u5168\u9650\u5236\u800c\u9700\u8981\u8f83\u957f\u7684\u9500\u552e\u5468\u671f\uff0cABM \u662f\u63a8\u8350\u7684\u9009\u62e9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u9500\u552e\u5468\u671f\u8f83\u77ed\u7684\u516c\u53f8\u66f4\u503e\u5411\u4e8e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u3002<\/li>\n<li><strong>\u4f60\u7684\u8d22\u52a1\u8d44\u6e90\u6709\u591a\u5c11\uff1f<\/strong> \u7531\u4e8e ABM \u6ce8\u91cd\u4e2a\u6027\u5316\u8d44\u6e90\uff0c\u56e0\u6b64\u4e0e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u76f8\u6bd4\uff0cABM \u7684\u6210\u672c\u53ef\u80fd\u66f4\u9ad8\u3002\u63d0\u4f9b\u9ad8\u4ef7\u5546\u54c1\u6216\u670d\u52a1\u7684\u4f01\u4e1a\u53ef\u80fd\u66f4\u5bb9\u6613\u8bc1\u660e\u4e2a\u6027\u5316\u9500\u552e\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u65b9\u6cd5\u7684\u652f\u51fa\u662f\u5408\u7406\u7684\u3002<\/li>\n<\/ul>\n<p>\u672c\u8d28\u4e0a\uff0cABM \u548c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u4e4b\u95f4\u7684\u51b3\u5b9a\u53d6\u51b3\u4e8e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3001\u76ee\u6807\u53d7\u4f17\u3001\u9500\u552e\u5468\u671f\u6301\u7eed\u65f6\u95f4\u548c\u8d22\u52a1\u8003\u8651\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u662f\u5f3a\u8c03\u6301\u7eed\u6536\u5165\u589e\u957f\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8ba1\u5212\u7684\u7edd\u4f73\u8865\u5145\u3002\u4f46\u662f\u5982\u4f55\u2026\u2026","protected":false},"author":1,"featured_media":2427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271],"ppma_author":[290],"class_list":{"0":"post-5109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comparison of Account-focused Marketing and Lead Generation - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Account-centered marketing serves as an excellent complement to lead-generation initiatives that emphasize sustained revenue growth. But how do these two\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u7684\u6bd4\u8f83\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comparison of Account-focused Marketing and Lead Generation\" \/>\n<meta property=\"og:description\" content=\"Account-centered marketing serves as an excellent complement to lead-generation initiatives that emphasize sustained revenue growth. 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