{"id":5101,"date":"2024-08-22T19:51:53","date_gmt":"2024-08-22T11:51:53","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5101"},"modified":"2024-08-22T19:54:43","modified_gmt":"2024-08-22T11:54:43","slug":"elevate-sales-with-abm-an-individualized-strategy-to-engagement","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-abm-\u63d0\u5347\u9500\u552e\u91cf\uff0c\u4e2a\u6027\u5316\u53c2\u4e0e\u7b56\u7565\/","title":{"rendered":"\u5229\u7528 ABM \u63d0\u5347\u9500\u552e\uff1a\u4e2a\u6027\u5316\u7684\u53c2\u4e0e\u7b56\u7565"},"content":{"rendered":"<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u6709\u610f\u4e3a\u4e4b\u7684\u65b9\u6cd5\uff0c\u5b83\u5c06\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u96c6\u4e2d\u5728\u7279\u5b9a\u5e02\u573a\u5185\u660e\u786e\u5b9a\u4e49\u7684\u76ee\u6807\u8d26\u6237\u7fa4\u4e0a\u3002<\/p>\n<p>ABM \u7684\u6982\u5ff5\u57fa\u4e8e\u8fd9\u6837\u7684\u7406\u5ff5\uff1a\u901a\u8fc7\u96c6\u4e2d\u8f83\u5c11\u7684\u8d26\u6237\u4f46\u8fdb\u884c\u66f4\u591a\u7684\u5b9a\u5236\uff0c\u60a8\u53ef\u4ee5\u589e\u52a0\u8f6c\u6362\u5b83\u4eec\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<p>\u5728B2B\u9500\u552e\u4e2d\uff0cABM\u56e0\u5176\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u800c\u5907\u53d7\u63a8\u5d07\uff0c\u53ef\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u548c\u66f4\u6709\u6548\u7684\u8d44\u6e90\u914d\u7f6e\u3002<\/p>\n<h2><a id=\"key-highlights\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u91cd\u70b9\uff1a<\/h2>\n<ul>\n<li>\u638c\u63e1\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09<\/li>\n<li>\u5982\u4f55\u7cbe\u51c6\u5b9a\u4f4dABM\u76ee\u6807\u8d26\u6237\uff1f<\/li>\n<li>\u9009\u62e9\u5408\u9002\u7684 ABM \u6e20\u9053<\/li>\n<li>\u5728 ABM \u4e2d\u4f7f\u7528\u5b9a\u5236\u5185\u5bb9\u548c\u6d88\u606f<\/li>\n<\/ul>\n<h2><a id=\"understanding-account-based-marketing-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e86\u89e3\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM)<\/h2>\n<p>\u542f\u52a8 ABM \u6218\u7565\u9996\u5148\u8981\u786e\u5b9a\u660e\u786e\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807\u3002\u8fd9\u4e9b\u76ee\u6807\u6307\u5bfc ABM \u6218\u7565\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u786e\u4fdd\u6bcf\u9879\u6d3b\u52a8\u90fd\u6709\u52a9\u4e8e\u5b9e\u73b0\u4f01\u4e1a\u7684\u603b\u4f53\u76ee\u6807\u3002<\/p>\n<p>ABM \u7b56\u7565\u7684\u5171\u540c\u76ee\u6807\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u63d0\u9ad8\u8d26\u6237\u53c2\u4e0e\u5ea6<\/li>\n<li>\u63d0\u9ad8\u76ee\u6807\u8d26\u6237\u7684\u8f6c\u5316\u7387<\/li>\n<li>\u5e76\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002<\/li>\n<\/ul>\n<p>\u660e\u786e\u7684\u76ee\u6807\u786e\u4fdd\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4fdd\u6301\u4e00\u81f4\uff0c\u4e13\u6ce8\u4e8e\u76f8\u540c\u7684\u76ee\u6807\uff0c\u8fd9\u662f ABM \u7684\u672c\u8d28\u3002<\/p>\n<h3><a id=\"but-how-do-you-identify-target-accounts-for-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4f46\u662f\uff0c\u5982\u4f55\u786e\u5b9a ABM \u7684\u76ee\u6807\u8d26\u6237\uff1f<\/strong><\/h3>\n<p>\u4e00\u65e6\u8bbe\u5b9a\u4e86\u76ee\u6807\uff0c\u60a8\u5c31\u5230\u8fbe\u4e86\u5f71\u54cd\u6240\u6709\u540e\u7eed\u51b3\u7b56\u7684\u5173\u952e\u65f6\u523b\uff1a\u786e\u5b9a\u5408\u9002\u7684\u76ee\u6807\u5ba2\u6237\u3002<\/p>\n<p>\u5728\u6b64\u9636\u6bb5\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u4e24\u4e2a\u4e3b\u8981\u8d44\u6e90\uff1a\u6570\u636e\u5206\u6790\u548c\u7406\u60f3\u7684\u5ba2\u6237\u8d44\u6599\u3002\u8fd9\u4e9b\u8d44\u6e90\u53ef\u5e2e\u52a9\u60a8\u8bc6\u522b\u6700\u6709\u53ef\u80fd\u4ece\u60a8\u7684\u4ea7\u54c1\u4e2d\u83b7\u5f97\u4ef7\u503c\u5e76\u968f\u540e\u5b9e\u73b0\u8f6c\u5316\u7684\u516c\u53f8\u548c\u5173\u952e\u51b3\u7b56\u8005\u3002<\/p>\n<p>\ud83d\udc49 \u5229\u7528\u6570\u636e\u6765\u7406\u89e3\u4f60\u7684\u7406\u60f3\u5ba2\u6237\u8d44\u6599\uff08ICP\uff09<\/p>\n<p>\ud83d\udc49 \u786e\u4fdd\u4f60\u7684\u62a5\u4ef7\u4e00\u81f4<\/p>\n<p>\ud83d\udc49 \u786e\u5b9a\u76ee\u6807\u8d26\u6237<\/p>\n<p>\u5982\u679c\u60a8\u9700\u8981\u5e2e\u52a9\u6765\u5b9a\u4e49\u7406\u60f3\u7684\u5ba2\u6237\u8d44\u6599\uff0c\u672c\u6587\u53ef\u80fd\u4f1a\u63d0\u4f9b\u60a8\u6240\u5bfb\u6c42\u7684\u89c1\u89e3\uff1a<\/p>\n<ul>\n<li>\u521b\u5efa\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP)<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MEXXfGj.png\" alt=\"ABM\u2014\u2014\u6295\u8d44\u56de\u62a5\u7387\" \/><\/p>\n<h2><a id=\"choosing-the-right-channels-for-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u9009\u62e9\u9002\u5408 ABM \u7684\u6e20\u9053<\/strong><\/h2>\n<p>\u8de8\u5e73\u53f0\u5185\u5bb9\u591a\u6837\u5316\u5bf9\u4e8e\u5438\u5f15\u60a8\u7684\u5173\u952e\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u3002\u6bcf\u4e2a\u5e73\u53f0\u90fd\u63d0\u4f9b\u4e86\u4e0e\u76ee\u6807\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u5e76\u57f9\u517b\u66f4\u7a33\u56fa\u7684\u4e1a\u52a1\u5173\u7cfb\u7684\u72ec\u7279\u673a\u4f1a\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca B2B \u573a\u666f\u7684 LinkedIn\uff0c\u4f46\u5b83\u4e5f\u53ef\u80fd\u5305\u62ec\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u7ecf\u5e38\u4f7f\u7528\u7684\u4efb\u4f55\u5176\u4ed6\u5e73\u53f0\u3002<\/p>\n<p>\u5982\u679c\u5728\u786e\u5b9a\u76ee\u6807\u8d26\u6237\u65f6\u8fdb\u884c\u4e86\u5f7b\u5e95\u7684\u7814\u7a76\uff0c\u90a3\u4e48\u76ee\u6807\u8d26\u6237\u4f7f\u7528\u7684\u6e20\u9053\u5e94\u8be5\u5df2\u7ecf\u5f88\u660e\u663e\u4e86\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u79cd\u65b9\u6cd5\u662f\u4f7f\u7528 Google \u5e7f\u544a\u5b9a\u4f4d\u7279\u5b9a\u89d2\u8272 - \u8ba9\u60a8\u80fd\u591f\u6839\u636e\u8fd9\u4e9b\u4eba\u7684\u53ef\u80fd\u641c\u7d22\u6765\u5b9a\u5236\u5e7f\u544a\u3002Reddit \u662f\u53e6\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u5e73\u53f0\uff0c\u53ef\u4ee5\u5438\u5f15\u4ee5\u7279\u5b9a\u4e3b\u9898\u4e3a\u4e2d\u5fc3\u7684\u793e\u533a\u3002<\/p>\n<p>\u4f5c\u4e3a\u4e00\u540d\u9500\u552e\u4e13\u4e1a\u4eba\u58eb\uff0c\u60a8\u53ef\u80fd\u4f1a\u60f3\uff0c\u201cGoogle \u5e7f\u544a\u548c\u793e\u4ea4\u5a92\u4f53\u4e0d\u662f\u6211\u7684\u4e3b\u8981\u5173\u6ce8\u70b9\u3002\u201d\u53ef\u80fd\u4e0d\u662f\u3002\u7136\u800c\uff0cABM \u56f4\u7ed5\u7740\u8425\u9500\u548c\u9500\u552e\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\u3002\u901a\u8fc7\u591a\u65b9\u9762\u3001\u591a\u6e20\u9053\u7684\u7b56\u7565\u8fdb\u884c\u540c\u6b65\u81f3\u5173\u91cd\u8981\u3002\u867d\u7136\u8425\u9500\u56e2\u961f\u53ef\u80fd\u4f1a\u76d1\u7763\u5e7f\u544a\uff0c\u4f46\u60a8\u7684 LinkedIn \u63a8\u5e7f\u5fc5\u987b\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4f20\u8fbe\u6b63\u786e\u7684\u4fe1\u606f\u3002\u4e3a\u6b64\uff0c\u4e0e\u8425\u9500\u90e8\u95e8\u7684\u5408\u4f5c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3><a id=\"effective-channel-strategies-for-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>ABM \u4e2d\u6e20\u9053\u7684\u6709\u6548\u65b9\u6cd5\uff1a<\/strong><\/h3>\n<p><strong>LinkedIn\uff1a<\/strong> \u5bf9\u4e8e B2B \u53c2\u4e0e\u81f3\u5173\u91cd\u8981\uff0c\u63d0\u4f9b\u7cbe\u51c6\u7684\u5b9a\u4f4d\u80fd\u529b\u3002<\/p>\n<p><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a<\/strong> \u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u53ef\u4ee5\u6709\u6548\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p><strong>\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\uff1a<\/strong> \u4e0e\u7279\u5b9a\u73af\u5883\u4e2d\u7684\u5e10\u6237\u4e92\u52a8\u3002<\/p>\n<p><strong>\u4ed8\u8d39\u5e7f\u544a\uff1a<\/strong> \u5c06\u60a8\u7684\u4ea7\u54c1\u51c6\u786e\u5b9a\u4f4d\u5728\u76ee\u6807\u53d7\u4f17\u6b63\u5728\u641c\u7d22\u7684\u4f4d\u7f6e<\/p>\n<p>\u60a8\u7684\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u8bc4\u4f30\u8fd9\u4e9b\u5e73\u53f0\u7684\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u6700\u5177\u5f71\u54cd\u529b\u7684\u5e73\u53f0\u3002\u8fd9\u79cd\u6d1e\u5bdf\u529b\u6709\u52a9\u4e8e\u5236\u4f5c\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u8fd9\u4e9b\u6e20\u9053\u7684\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u9605\u8bfb\u8fd9\u4e9b\u5185\u5bb9\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff1a<\/p>\n<ul>\n<li>250% \u63d0\u9ad8\u7535\u5b50\u90ae\u4ef6\u56de\u590d\u7387\uff1a5 \u4e2a\u5feb\u901f\u63d0\u793a<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jnAZZtv.png\" alt=\"ABM \u8282\u7701\u9500\u552e\u65f6\u95f4\" \/><\/p>\n<h2><a id=\"using-personalized-content-and-messaging-in-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5728 ABM \u4e2d\u4f7f\u7528\u5b9a\u5236\u5185\u5bb9\u548c\u6d88\u606f<\/strong><\/h2>\n<p>\u9500\u552e\u56e2\u961f\u9009\u62e9 ABM \u7684\u4e3b\u8981\u539f\u56e0\u662f\u5b83\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u8f6c\u5316\u7387\u5e76\u4e0d\u662f\u51ed\u7a7a\u800c\u6765\u7684\u3002<\/p>\n<p>\u4e2a\u6027\u5316\u5185\u5bb9\u5728 ABM \u4e2d\u81f3\u5173\u91cd\u8981\uff0c\u53ef\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u76ee\u6807\u8d26\u6237\u7684\u72ec\u7279\u9700\u6c42\u3001\u6311\u6218\u548c\u5174\u8da3\u3002<\/p>\n<p>ABM \u7684\u6709\u6548\u5185\u5bb9\u5f62\u5f0f\u5305\u62ec\u6848\u4f8b\u7814\u7a76\u3001\u767d\u76ae\u4e66\u3001\u5b9a\u5236\u89c6\u9891\u548c\u6709\u9488\u5bf9\u6027\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u4e3a\u4e86\u76f4\u63a5\u89e3\u51b3\u76ee\u6807\u8d26\u6237\u6240\u53d1\u73b0\u7684\u75db\u70b9\u548c\u613f\u671b\u800c\u5b9a\u5236\u7684\u3002<\/p>\n<h3><a id=\"content-customization-tips\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5185\u5bb9\u5b9a\u5236\u6280\u5de7\uff1a<\/strong><\/h3>\n<ul>\n<li><strong>\u5229\u7528\u89c1\u89e3\u548c\u6570\u636e\u6765\u5b9a\u5236\u5185\u5bb9\uff1a<\/strong> \u4e2a\u6027\u5316\u4e0d\u53ea\u662f\u901a\u8fc7\u59d3\u540d\u6765\u79f0\u547c\u6f5c\u5728\u5ba2\u6237\uff1b\u5b83\u8fd8\u6d89\u53ca\u5728\u9002\u5f53\u7684\u65f6\u95f4\u5411\u4ed6\u4eec\u53d1\u9001\u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u89e3\u51b3\u4ed6\u4eec\u72ec\u7279\u7684\u75db\u70b9\u3002<\/li>\n<li><strong>\u5236\u5b9a\u53cd\u6620\u7c7b\u4f3c\u6210\u529f\u573a\u666f\u7684\u72ec\u7279\u6848\u4f8b\u7814\u7a76\uff1a<\/strong> \u6848\u4f8b\u7814\u7a76\u662f\u5c55\u793a\u60a8\u4ea7\u54c1\u5f71\u54cd\u529b\u7684\u5b9d\u8d35\u5de5\u5177\u3002\u6839\u636e\u75db\u70b9\u3001\u516c\u53f8\u89c4\u6a21\u3001\u884c\u4e1a\u4ee5\u53ca\u76ee\u6807\u4e70\u5bb6\u7fa4\u4f53\u4e2d\u4e2a\u4eba\u7684\u89d2\u8272\u5236\u5b9a\u5b9a\u5236\u6848\u4f8b\u7814\u7a76\u3002<\/li>\n<li><strong>\u8c03\u6574\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u4ee5\u5e94\u5bf9\u7279\u5b9a\u7684\u4e1a\u52a1\u6311\u6218\uff1a<\/strong> Salesloft \u548c Outreach \u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6784\u5efa\u57fa\u4e8e\u6761\u4ef6\u548c\u6807\u51c6\u81ea\u52a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u7684\u5e8f\u5217\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u5728\u9700\u8981\u65f6\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u6d88\u606f\u7cbe\u51c6\u89e3\u51b3\u7279\u5b9a\u75db\u70b9\u3002\u9488\u5bf9\u4e0d\u540c\u7684\u75db\u70b9\u3001\u516c\u53f8\u89c4\u6a21\u548c\u884c\u4e1a\u521b\u5efa\u4e0d\u540c\u7684\u5e8f\u5217\u3002<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u5c1a\u672a\u4f7f\u7528 Salesloft \u6216 Outreach\uff0c\u90a3\u4e48\u8be6\u7ec6\u4e86\u89e3\u5b83\u4eec\u5728\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u7b56\u7565\u4e2d\u7684\u5b9e\u65bd\u60c5\u51b5\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff1a<\/p>\n<ul>\n<li>\u5229\u7528 Surfe \u6700\u65b0\u7684 Outreach.io \u96c6\u6210\u589e\u5f3a\u60a8\u7684\u9500\u552e\u63a8\u5e7f\u7b56\u7565<\/li>\n<li>\u4f7f\u7528 Salesloft Chrome \u6269\u5c55\u7a0b\u5e8f\u63d0\u9ad8\u9500\u91cf<\/li>\n<\/ul>\n<h2><a id=\"measuring-performance-and-adjusting-strategies\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u8bc4\u4f30\u7ee9\u6548\u548c\u8c03\u6574\u7b56\u7565<\/strong><\/h2>\n<p>\u4e3a\u4e86\u5b8c\u5584\u60a8\u7684 ABM \u7b56\u7565\uff0c\u8bf7\u8003\u8651\u4f7f\u7528 A\/B \u6d4b\u8bd5\u548c\u9500\u552e\u667a\u80fd\u8f6f\u4ef6\u6765\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\u4ee5\u53ca\u539f\u56e0\u3002\u6574\u4e2a\u6d41\u7a0b\u6bcf\u4e2a\u9636\u6bb5\u7684\u6570\u636e\u70b9\u90fd\u53ef\u4ee5\u6d1e\u5bdf\u4eba\u4eec\u5982\u4f55\u53d1\u73b0\u60a8\u7684\u4ea7\u54c1\u3001\u54ea\u4e9b\u5185\u5bb9\u5438\u5f15\u4e86\u4ed6\u4eec\u4ee5\u53ca\u4ed6\u4eec\u968f\u540e\u91c7\u53d6\u7684\u884c\u52a8\u3002<\/p>\n<p>\u901a\u8fc7\u8ddf\u8e2a\u8fd9\u4e9b\u6570\u636e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc4\u4f30\u5176 ABM \u6d3b\u52a8\u7684\u6709\u6548\u6027\u5e76\u627e\u51fa\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/p>\n<h3><a id=\"key-metrics-to-track-in-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>ABM \u4e2d\u8981\u76d1\u63a7\u7684\u5173\u952e\u6307\u6807 <\/strong><\/h3>\n<p><strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\uff1a<\/strong><\/h3>\n<p><strong>\u53c2\u4e0e\u5ea6\u6307\u6807\uff1a<\/strong> \u8bc4\u4f30\u5185\u5bb9\u7684\u6548\u7387\u2014\u2014\u4e0e\u4f60\u7684\u5185\u5bb9\u4e92\u52a8\/\u559c\u6b22\/\u8bc4\u8bba\/\u5206\u4eab\u7684\u8bfb\u8005\/\u89c2\u4f17\u7684\u6bd4\u4f8b<\/p>\n<p><strong>\u8f6c\u5316\u6307\u6807\uff1a<\/strong> \u76d1\u63a7\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u6709\u6548\u6027<\/p>\n<p><strong>\u9500\u552e\u5468\u671f\u6301\u7eed\u65f6\u95f4\uff1a<\/strong> \u5b9e\u65bd ABM \u5e94\u8be5\u80fd\u591f\u5e2e\u52a9\u60a8\u7f29\u77ed\u9500\u552e\u5468\u671f\u3002\u5982\u679c\u60a8\u5728\u7f29\u77ed\u9500\u552e\u5468\u671f\u65b9\u9762\u9047\u5230\u56f0\u96be\uff0c\u5219\u53ef\u80fd\u8868\u660e\u60a8\u7684\u65b9\u6cd5\u9700\u8981\u6539\u8fdb\u3002<\/p>\n<h2><a id=\"building-relationships-with-buying-committees\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4e0e\u91c7\u8d2d\u59d4\u5458\u4f1a\u5efa\u7acb\u8054\u7cfb<\/strong><\/h2>\n<p>\u8003\u8651\u5230 B2B \u8d2d\u4e70\u51b3\u7b56\u7ecf\u5e38\u6d89\u53ca\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\uff0c\u4e0e\u8d26\u6237\u5185\u7684\u6240\u6709\u51b3\u7b56\u8005\u8fdb\u884c\u63a5\u89e6\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/p>\n<p>\u5f00\u53d1\u80fd\u5f15\u8d77\u91c7\u8d2d\u59d4\u5458\u4f1a\u6bcf\u4f4d\u6210\u5458\u5171\u9e23\u7684\u5185\u5bb9\u548c\u4fe1\u606f\u6709\u52a9\u4e8e\u9500\u552e\u4eba\u5458\u57f9\u517b\u8fd9\u4e9b\u5173\u952e\u8054\u7cfb\u3002\u8fd9\u4e00\u7b56\u7565\u53ef\u786e\u4fdd\u89e3\u51b3\u6240\u6709\u6f5c\u5728\u95ee\u9898\uff0c\u5e76\u5411\u6240\u6709\u4eba\u6e05\u6670\u4f20\u8fbe\u4ef7\u503c\u4e3b\u5f20\u3002<\/p>\n<h3><a id=\"nurturing-relationships-with-buying-committees\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4e0e\u91c7\u8d2d\u59d4\u5458\u4f1a\u5efa\u7acb\u5173\u7cfb<\/strong><\/h3>\n<p>\u4e00\u65e6 ABM \u5230\u4f4d\u5e76\u83b7\u5f97\u4e86\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u57f9\u517b\u548c\u7ef4\u62a4\u8fd9\u4e9b\u5173\u7cfb\u5c31\u81f3\u5173\u91cd\u8981\u3002\u4fdd\u6301\u8054\u7cfb\u4e0d\u4ec5\u9650\u4e8e\u60a8\u7684\u4e3b\u8981\u8054\u7cfb\u4eba\uff1b\u60a8\u53ef\u4ee5\u4e0e\u91c7\u8d2d\u59d4\u5458\u4f1a\u4e2d\u7684\u6bcf\u4e2a\u4eba\u57f9\u517b\u5173\u7cfb\uff0c\u4ee5\u514d\u5728\u89d2\u8272\u53d8\u66f4\u65f6\u88ab\u9057\u5fd8\u3002\uff08\u6b64\u5916\uff0c\u5982\u679c\u4ed6\u4eec\u6362\u516c\u53f8\uff0c\u4ed6\u4eec\u751a\u81f3\u53ef\u80fd\u4f1a\u5728\u90a3\u91cc\u63a8\u8350\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\uff01\uff09<\/p>\n<p>\u4e0e ABM \u7684\u6240\u6709\u65b9\u9762\u7c7b\u4f3c\uff0c\u60a8\u7684\u76ee\u6807\u90fd\u662f\u63d0\u4f9b\u4ef7\u503c\u3002\u6bcf\u6b21\u4e92\u52a8\u90fd\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u8ba9\u67d0\u4eba\u7684\u804c\u4e1a\u751f\u6daf\u66f4\u6613\u4e8e\u7ba1\u7406\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u5206\u4eab\u76f8\u5173\u5185\u5bb9\u3001\u884c\u4e1a\u66f4\u65b0\uff0c\u8fd8\u662f\u63d0\u4f9b\u4ea7\u54c1\u57f9\u8bad\u6216\u590d\u4e60\uff0c\u4fdd\u6301\u53cb\u597d\u548c\u534f\u5546\u7684\u4e92\u52a8\uff08\u800c\u4e0d\u662f\u7eaf\u7cb9\u7684\u4ea4\u6613\u4e92\u52a8\uff09\u90fd\u53ef\u80fd\u63d0\u9ad8\u9500\u552e\u6210\u679c\uff0c\u540c\u65f6\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u4fdd\u7559\u7387\u3002<\/p>\n<h2><a id=\"let\u2019s-wrap-it-up\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u6700\u540e\u7684\u60f3\u6cd5<\/strong><\/h2>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u4e3a B2B \u9500\u552e\u63d0\u4f9b\u4e86\u4e00\u79cd\u6709\u9488\u5bf9\u6027\u7684\u4e2a\u6027\u5316\u65b9\u6cd5\u3002<\/p>\n<p>\u901a\u8fc7\u5229\u7528\u6570\u636e\u5206\u6790\u548c\u5b9a\u5236\u5185\u5bb9\uff0cABM \u901a\u8fc7\u5404\u79cd\u6e20\u9053\u4fc3\u8fdb\u4e0e\u5173\u952e\u5ba2\u6237\u7684\u4e92\u52a8\uff0c\u57f9\u517b\u4e0e\u51b3\u7b56\u8005\u7684\u5173\u7cfb\u3002<\/p>\n<p>ABM \u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u7d27\u5bc6\u914d\u5408\uff0c\u4ee5\u786e\u4fdd\u9488\u5bf9\u76ee\u6807\u5ba2\u6237\u5236\u5b9a\u7edf\u4e00\u7684\u6218\u7565\u3002\u8fd9\u79cd\u914d\u5408\u5bf9\u4e8e ABM \u6d3b\u52a8\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u53ef\u786e\u4fdd\u4e24\u4e2a\u56e2\u961f\u90fd\u671d\u7740\u5171\u540c\u7684\u76ee\u6807\u8fc8\u8fdb\uff0c\u5e76\u91c7\u7528\u4e00\u81f4\u7684\u4fe1\u606f\u4f20\u9012\u65b9\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uUQQCI0.png\" alt=\"HUBSPOT_GRID_VISUEL_01\" \/><\/p>\n<h2><a id=\"add-all-your-target-accounts-to-your-crm-with-surfe\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 Surfe \u5c06\u6240\u6709\u76ee\u6807\u8d26\u6237\u96c6\u6210\u5230\u60a8\u7684 CRM<\/h2>\n<p>Surfe \u5c06 LinkedIn \u94fe\u63a5\u5230\u60a8\u7684 CRM\uff0c\u4f7f\u60a8\u53ea\u9700\u5355\u51fb\u5373\u53ef\u6dfb\u52a0\u8054\u7cfb\u4eba\u5e76\u83b7\u53d6\u4ed6\u4eec\u7684\u4e13\u4e1a\u3001\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u548c\u624b\u673a\u53f7\u7801\u3002<\/p>\n<p>\u5f00\u59cb\u4f7f\u7528<\/p>\n<h2><a id=\"faq-about-implementing-abm-for-sales\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u6709\u5173\u5b9e\u65bd ABM \u9500\u552e\u7684\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff1a<\/strong><\/h2>\n<h3><a id=\"what-is-the-role-of-abm-in-sales\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>ABM \u5bf9\u9500\u552e\u6709\u4f55\u8d21\u732e\uff1f<\/strong><\/h3>\n<p>ABM \u53ef\u5b9e\u73b0\u6709\u9488\u5bf9\u6027\u7684\u9500\u552e\u65b9\u6cd5\u3002\u5b83\u6d89\u53ca\u4e13\u95e8\u5173\u6ce8\u4e00\u5c0f\u90e8\u5206\u5e10\u6237\uff0c\u800c\u4e0d\u662f\u5e7f\u6cdb\u5206\u53d1\u60a8\u7684\u5185\u5bb9\u548c\u63a8\u5e7f\uff0c\u7ed3\u679c\u4e0d\u786e\u5b9a\u3002\u901a\u8fc7\u5411\u76ee\u6807\u5e10\u6237\u53d1\u9001\u4e2a\u6027\u5316\u6d88\u606f\uff0c\u9500\u552e\u56e2\u961f\u5df2\u7ecf\u770b\u5230 ABM \u7b56\u7565\u5e26\u6765\u7684\u8f6c\u5316\u7387\u5927\u5e45\u63d0\u9ad8\u3002<\/p>\n<h3><a id=\"how-do-you-implement-abm-in-sales\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5982\u4f55\u5728\u9500\u552e\u4e2d\u6267\u884c ABM\uff1f<\/strong><\/h3>\n<ul>\n<li>\u5206\u6790\u5e76\u5b9a\u4e49\u76ee\u6807\u8d26\u6237<\/li>\n<li>\u786e\u5b9a\u8fd9\u4e9b\u8d26\u6237\u4e2d\u7684\u5173\u952e\u51b3\u7b56\u8005<\/li>\n<li>\u4e3a\u6bcf\u4e2a\u5e10\u6237\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684\u65b9\u6cd5<\/li>\n<li>\u4ea4\u6613\u7ed3\u675f\u540e\u4ecd\u9700\u7ee7\u7eed\u57f9\u80b2\u5ba2\u6237\u5e76\u7ef4\u6301\u5173\u7cfb<\/li>\n<\/ul>\n<h3><a id=\"how-do-you-build-an-abm-team\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5982\u4f55\u7ec4\u5efa ABM \u56e2\u961f\uff1f<\/strong><\/h3>\n<p>ABM \u56e2\u961f\u5e94\u5305\u62ec\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u7684\u6210\u5458\u3002\u6bcf\u4f4d\u53c2\u4e0e\u8005\u90fd\u5e94\u5bf9\u60a8\u7684 ICP \u4ee5\u53ca\u60a8\u7684\u4ea7\u54c1\u80fd\u4e3a\u5ba2\u6237\u5e26\u6765\u7684\u597d\u5904\u6709\u6df1\u523b\u7684\u4e86\u89e3\u3002ABM \u56e2\u961f\u4e2d\u7684\u5e38\u89c1\u89d2\u8272\u5305\u62ec\u7b56\u7565\u8d1f\u8d23\u4eba\u3001\u56e2\u961f\u9500\u552e\u4e3b\u7ba1\u3001\u5185\u5bb9\u5236\u4f5c\u4eba\u548c\u6570\u636e\u5206\u6790\u5e08\u3002\u00a0<\/p>\n<h3><a id=\"how-many-accounts-should-you-target-for-abm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u60a8\u5e94\u8be5\u5173\u6ce8\u591a\u5c11\u4e2a ABM \u5e10\u6237\uff1f<\/strong><\/h3>\n<p>\u5c0f\u578b\u4f01\u4e1a\u53ef\u80fd\u901a\u8fc7\u7784\u51c6 10-20 \u4e2a\u8d26\u6237\u83b7\u5f97\u6210\u529f\uff0c\u800c\u5927\u578b\u4f01\u4e1a\u5219\u53ef\u80fd\u7784\u51c6\u6570\u767e\u4e2a\u8d26\u6237\u3002\u901a\u5e38\uff0c\u62e5\u6709\u5927\u7ea6 50-500 \u4e2a\u76ee\u6807\u8d26\u6237\u662f\u6807\u51c6\u3002\u8fd9\u4e2a\u6570\u5b57\u56e0\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u3001\u56e2\u961f\u89c4\u6a21\u548c\u884c\u4e1a\u90e8\u95e8\u800c\u5f02\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u6709\u610f\u4e3a\u4e4b\u7684\u65b9\u6cd5\uff0c\u5b83\u5c06\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u91cd\u70b9\u653e\u5728\u660e\u786e\u5b9a\u4e49\u7684\u7fa4\u4f53\u4e0a\u2026\u2026","protected":false},"author":1,"featured_media":2420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[293],"ppma_author":[290],"class_list":{"0":"post-5101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-seo","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevate Sales with ABM: An Individualized Strategy to Engagement - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-abm-\u63d0\u5347\u9500\u552e\u91cf\uff0c\u4e2a\u6027\u5316\u53c2\u4e0e\u7b56\u7565\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Sales with ABM: An Individualized Strategy to Engagement\" \/>\n<meta property=\"og:description\" content=\"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-abm-\u63d0\u5347\u9500\u552e\u91cf\uff0c\u4e2a\u6027\u5316\u53c2\u4e0e\u7b56\u7565\/\" \/>\n<meta property=\"og:site_name\" content=\"AI SEO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tentencreative\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T11:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-22T11:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Deploying-Applications-on-AWS-A-Step-by-Step-Tutorial-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pladora Maria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/tentencreative\" \/>\n<meta name=\"twitter:site\" content=\"@tentencreative\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pladora Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/\"},\"author\":{\"name\":\"Pladora Maria\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba\"},\"headline\":\"Elevate Sales with ABM: An Individualized Strategy to Engagement\",\"datePublished\":\"2024-08-22T11:51:53+00:00\",\"dateModified\":\"2024-08-22T11:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/\"},\"wordCount\":1470,\"publisher\":{\"@id\":\"https:\/\/seo.tenten.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg\",\"keywords\":[\"seo\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/\",\"url\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/\",\"name\":\"Elevate Sales with ABM: An Individualized Strategy to Engagement - AI SEO Agency\",\"isPartOf\":{\"@id\":\"https:\/\/seo.tenten.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg\",\"datePublished\":\"2024-08-22T11:51:53+00:00\",\"dateModified\":\"2024-08-22T11:54:43+00:00\",\"description\":\"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a\",\"breadcrumb\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage\",\"url\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg\",\"contentUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seo.tenten.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elevate Sales with ABM: An Individualized Strategy to Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seo.tenten.co\/#website\",\"url\":\"https:\/\/seo.tenten.co\/\",\"name\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\",\"description\":\"We are AI SEO and Technical SEO agency for SME, B2B &amp; Medical | Boost rankings and dominate search results with GPT4\",\"publisher\":{\"@id\":\"https:\/\/seo.tenten.co\/#organization\"},\"alternateName\":\"TentenAI SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seo.tenten.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seo.tenten.co\/#organization\",\"name\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\",\"alternateName\":\"TentenAI SEO\",\"url\":\"https:\/\/seo.tenten.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png\",\"contentUrl\":\"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tentencreative\/\",\"https:\/\/twitter.com\/tentencreative\",\"https:\/\/www.linkedin.com\/company\/tentenco\",\"https:\/\/www.instagram.com\/tenten.co\",\"https:\/\/www.youtube.com\/user\/tentencreative\",\"https:\/\/dribbble.com\/tentenco\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba\",\"name\":\"Pladora Maria\",\"description\":\"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation.\",\"sameAs\":[\"https:\/\/seo.tenten.co\",\"https:\/\/instagram.com\/tenten.co\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/tentencreative\"],\"url\":\"https:\/\/seo.tenten.co\/zh_cn\/author\/tenten\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Elevate Sales with ABM: An Individualized Strategy to Engagement - AI SEO Agency","description":"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-abm-\u63d0\u5347\u9500\u552e\u91cf\uff0c\u4e2a\u6027\u5316\u53c2\u4e0e\u7b56\u7565\/","og_locale":"zh_CN","og_type":"article","og_title":"Elevate Sales with ABM: An Individualized Strategy to Engagement","og_description":"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a","og_url":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-abm-\u63d0\u5347\u9500\u552e\u91cf\uff0c\u4e2a\u6027\u5316\u53c2\u4e0e\u7b56\u7565\/","og_site_name":"AI SEO Agency","article_publisher":"https:\/\/www.facebook.com\/tentencreative\/","article_published_time":"2024-08-22T11:51:53+00:00","article_modified_time":"2024-08-22T11:54:43+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Deploying-Applications-on-AWS-A-Step-by-Step-Tutorial-scaled.jpg","type":"image\/jpeg"}],"author":"Pladora Maria","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/tentencreative","twitter_site":"@tentencreative","twitter_misc":{"\u4f5c\u8005":"Pladora Maria","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#article","isPartOf":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/"},"author":{"name":"Pladora Maria","@id":"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba"},"headline":"Elevate Sales with ABM: An Individualized Strategy to Engagement","datePublished":"2024-08-22T11:51:53+00:00","dateModified":"2024-08-22T11:54:43+00:00","mainEntityOfPage":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/"},"wordCount":1470,"publisher":{"@id":"https:\/\/seo.tenten.co\/#organization"},"image":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg","keywords":["seo"],"articleSection":["Marketing"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/","url":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/","name":"Elevate Sales with ABM: An Individualized Strategy to Engagement - AI SEO Agency","isPartOf":{"@id":"https:\/\/seo.tenten.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage"},"image":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg","datePublished":"2024-08-22T11:51:53+00:00","dateModified":"2024-08-22T11:54:43+00:00","description":"Account-Based Marketing (ABM) is an intentional methodology that focuses marketing and sales efforts on a well-defined group of target accounts within a","breadcrumb":{"@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#primaryimage","url":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg","contentUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Quick-Tips-to-Boost-Your-Websites-SEO-Ranking-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/seo.tenten.co\/en\/marketing\/elevate-sales-with-abm-an-individualized-strategy-to-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.tenten.co\/"},{"@type":"ListItem","position":2,"name":"Elevate Sales with ABM: An Individualized Strategy to Engagement"}]},{"@type":"WebSite","@id":"https:\/\/seo.tenten.co\/#website","url":"https:\/\/seo.tenten.co\/","name":"AI SEO by Tenten - AI-Powered SEO + Technical SEO","description":"We are AI SEO and Technical SEO agency for SME, B2B &amp; Medical | Boost rankings and dominate search results with GPT4","publisher":{"@id":"https:\/\/seo.tenten.co\/#organization"},"alternateName":"TentenAI SEO","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.tenten.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/seo.tenten.co\/#organization","name":"AI SEO by Tenten - AI-Powered SEO + Technical SEO","alternateName":"TentenAI SEO","url":"https:\/\/seo.tenten.co\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/","url":"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png","contentUrl":"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png","width":512,"height":512,"caption":"AI SEO by Tenten - AI-Powered SEO + Technical SEO"},"image":{"@id":"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tentencreative\/","https:\/\/twitter.com\/tentencreative","https:\/\/www.linkedin.com\/company\/tentenco","https:\/\/www.instagram.com\/tenten.co","https:\/\/www.youtube.com\/user\/tentencreative","https:\/\/dribbble.com\/tentenco"]},{"@type":"Person","@id":"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba","name":"Pladora Maria","description":"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation.","sameAs":["https:\/\/seo.tenten.co","https:\/\/instagram.com\/tenten.co","https:\/\/twitter.com\/https:\/\/twitter.com\/tentencreative"],"url":"https:\/\/seo.tenten.co\/zh_cn\/author\/tenten\/"}]}},"authors":[{"term_id":290,"user_id":1,"is_guest":0,"slug":"tenten","display_name":"Pladora Maria","avatar_url":{"url":"https:\/\/seo-s3.tenten.co\/2024\/06\/Kelly-w.jpg","url2x":"https:\/\/seo-s3.tenten.co\/2024\/06\/Kelly-w.jpg"},"first_name":"Pladora","last_name":"Maria","user_url":"https:\/\/seo.tenten.co","job_title":"CMO","tiktok":"https:\/\/www.tiktok.com\/@tentencreative","youtube":"https:\/\/www.youtube.com\/user\/tentencreative","linkedin":"https:\/\/www.linkedin.com\/in\/pladoramaria\/","instagram":"https:\/\/instagram.com\/tenten.co","twitter":"https:\/\/twitter.com\/tentencreative","facebook":"","description":"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation."}],"_links":{"self":[{"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":2,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"predecessor-version":[{"id":5103,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/posts\/5101\/revisions\/5103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/media\/2415"}],"wp:attachment":[{"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/tags?post=5101"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/seo.tenten.co\/zh_cn\/wp-json\/wp\/v2\/ppma_author?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}