{"id":4930,"date":"2024-07-04T15:06:03","date_gmt":"2024-07-04T07:06:03","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4930"},"modified":"2024-07-04T15:16:30","modified_gmt":"2024-07-04T07:16:30","slug":"social-selling-defined-and-why-its-crucial-for-your-business","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u793e\u4ea4\u9500\u552e\u7684\u5b9a\u4e49\u53ca\u5176\u5bf9\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u7684\u539f\u56e0\/","title":{"rendered":"\u793e\u4ea4\u9500\u552e\u7684\u5b9a\u4e49\u53ca\u5176\u5bf9\u4f60\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u7684\u539f\u56e0"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IBjV0LM.jpeg\" alt=\"\u4ec0\u4e48\u662f\u793e\u4ea4\u9500\u552e\" \/><\/p>\n<p>\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u77e5\u540d\u54c1\u724c\u7684\u51fa\u73b0\u7387\u8d8a\u6765\u8d8a\u9ad8\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u63a2\u7d22\u8fc7\uff08\u6216\u542c\u8bf4\u8fc7\uff09\u793e\u4ea4\u9500\u552e\uff0c\u4f60\u53ef\u80fd\u4f1a\u60f3\u77e5\u9053\u8fd9\u79cd\u6d41\u884c\u8d8b\u52bf\u80cc\u540e\u7684\u539f\u56e0\u3002\u5f53\u4f60\u8bfb\u5b8c\u8fd9\u7bc7\u6587\u7ae0\u65f6\uff0c\u4f60\u5c06\u5b8c\u5168\u638c\u63e1\u793e\u4ea4\u9500\u552e\u53ca\u5176\u5bf9\u4f60\u4e1a\u52a1\u7684\u6f5c\u5728\u5f71\u54cd\u3002<\/p>\n<p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u793e\u4ea4\u9500\u552e\u662f\u9500\u552e\u4eba\u5458\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0e\u65b0\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u4e00\u79cd\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7b56\u7565\u3002\u5b83\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4fc3\u8fdb\u7684\u589e\u5f3a\u4e92\u8054\u6027\uff0c\u4f7f\u793e\u4ea4\u9500\u552e\u4eba\u5458\u80fd\u591f\u76f4\u63a5\u4e0e\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u63a5\u89e6\uff0c\u800c\u4e0d\u662f\u8bc9\u8bf8\u7535\u8bdd\u63a8\u9500\u6216\u5927\u8303\u56f4\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u60a8\u5982\u4f55\u624d\u80fd\u6709\u6548\u5730\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u589e\u5f3a\u9500\u552e\u529b\u5ea6\uff0c\u8c01\u5e94\u8be5\u62c5\u8d1f\u8d77\u8fd9\u4e00\u91cd\u4efb\uff1f\u6211\u4eec\u5c06\u9610\u660e\u793e\u4ea4\u9500\u552e\u7684\u5207\u5b9e\u4f18\u52bf\u4ee5\u53ca\u5982\u4f55\u5c06\u5176\u878d\u5165\u60a8\u7684\u603b\u4f53\u9500\u552e\u6218\u7565\u3002<\/p>\n<h2><a id=\"who-carries-out-social-sales-in-your-organization\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8c01\u5728\u60a8\u7684\u7ec4\u7ec7\u4e2d\u6267\u884c\u793e\u4ea4\u9500\u552e\uff1f<\/h2>\n<p>\u793e\u4ea4\u9500\u552e\u5e94\u662f\u6574\u4e2a\u7ec4\u7ec7\u7684\u534f\u4f5c\u5de5\u4f5c\u3002\u4ece\u9996\u5e2d\u6267\u884c\u5b98\u5230\u9500\u552e\u56e2\u961f\u7684\u65b0\u6210\u5458\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5e94\u4e13\u6ce8\u4e8e\u63d0\u5347\u4e2a\u4eba\u54c1\u724c\u5e76\u4e3a\u793e\u4ea4\u9500\u552e\u505a\u51fa\u8d21\u732e\u3002\u4f46\u662f\uff0c\u63a8\u52a8\u793e\u4ea4\u9500\u552e\u8ba1\u5212\u7684\u4e3b\u8981\u56e2\u961f\u5e94\u8be5\u662f\u8425\u9500\u548c\u9500\u552e\u3002<\/p>\n<h3><a id=\"marketing-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5e02\u573a\u8425\u9500\u90e8\u95e8<\/strong><\/h3>\n<p>\u8425\u9500\u56e2\u961f\u8d1f\u8d23\u5236\u4f5c\u5185\u5bb9\uff0c\u4ee5\u6709\u5229\u7684\u65b9\u5f0f\u5c55\u793a\u60a8\u7684\u516c\u53f8\uff0c\u5e76\u5411\u89c2\u4f17\u6216\u8bfb\u8005\u4f20\u8fbe\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002\u7136\u540e\u53ef\u4ee5\u5728\u5185\u90e8\u5171\u4eab\u8fd9\u4e9b\u5185\u5bb9\uff0c\u4f7f\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u5728\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u53d1\u5e03\u5b83\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u63d0\u9ad8\u60a8\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u540c\u65f6\u4fdd\u6301\u4e0e\u54c1\u724c\u58f0\u97f3\u7684\u4e00\u81f4\u6027\u3002<\/p>\n<h3><a id=\"sales-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u9500\u552e\u90e8\u95e8<\/strong><\/h3>\n<p>\u60a8\u7684\u9500\u552e\u56e2\u961f\u5e94\u5229\u7528\u901a\u8fc7\u793e\u4ea4\u9500\u552e\u83b7\u5f97\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u6765\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u3002\u9500\u552e\u4ee3\u8868\u8fd8\u6709\u52a9\u4e8e\u63cf\u7ed8\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP)\uff0c\u4f7f\u8425\u9500\u56e2\u961f\u80fd\u591f\u4e3a\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u7684\u4e2a\u4eba\u91cf\u8eab\u5b9a\u5236\u5185\u5bb9\u3002<\/p>\n<p>\u6bcf\u4e2a\u9500\u552e\u4ee3\u8868\u5728\u793e\u4ea4\u9500\u552e\u7b56\u7565\u4e2d\u6267\u884c\u591a\u9879\u4efb\u52a1\uff1a<\/p>\n<ul>\n<li>\n<p>\u57f9\u517b\u4e2a\u4eba\u54c1\u724c<\/p>\n<\/li>\n<li>\n<p>\u4e0e\u89c2\u4f17\u5206\u4eab\u76f8\u5173\u5185\u5bb9<\/p>\n<\/li>\n<li>\n<p>\u76d1\u63a7\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u4ee5\u8bc4\u4f30\u6210\u529f<\/p>\n<\/li>\n<li>\n<p>\u8ddf\u8fdb\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237<\/p>\n<\/li>\n<\/ul>\n<h2><a id=\"advantages-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u91c7\u7528\u793e\u4ea4\u9500\u552e\u7684\u4f18\u52bf<\/h2>\n<p>\u793e\u4ea4\u9500\u552e\u662f\u63d0\u9ad8\u9500\u552e\u6570\u5b57\u7684\u7edd\u4f73\u65b9\u6cd5\u3002\u4e70\u5bb6\u5728\u6d4f\u89c8\u60a8\u7684\u8d44\u6599\u4ee5\u786e\u5b9a\u60a8\u7684\u4e1a\u52a1\u53ef\u4fe1\u5ea6\u65f6\u4f1a\u611f\u5230\u66f4\u653e\u5fc3\u3002\u6b64\u7b56\u7565\u8fd8\u53ef\u4ee5\u52a0\u5feb\u9500\u552e\u6210\u4ea4\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e0e\u4e70\u5bb6\u8fdb\u884c\u5feb\u901f\u6709\u6548\u7684\u6c9f\u901a\u3002\u9664\u4e86\u4e0e\u9500\u552e\u76f8\u5173\u7684\u76ca\u5904\u4e4b\u5916\uff0c\u8fd8\u6709\u8bb8\u591a\u5176\u4ed6\u4f18\u52bf\u6709\u52a9\u4e8e\u957f\u671f\u63d0\u9ad8\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002<\/p>\n<h3><a id=\"a-well-informed-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u77e5\u8bc6\u6e0a\u535a\u7684\u89c2\u4f17<\/strong><\/h3>\n<p>\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u53ef\u4ee5\u8fdb\u4e00\u6b65\u6559\u80b2\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u4e86\u89e3\u60a8\u7684\u4e13\u4e1a\u9886\u57df\u3002\u968f\u7740\u4ed6\u4eec\u4e86\u89e3\u5f97\u8d8a\u6765\u8d8a\u591a\uff0c\u4ed6\u4eec\u5c31\u80fd\u591f\u66f4\u597d\u5730\u5e94\u5bf9\u65e5\u5e38\u9047\u5230\u7684\u6311\u6218\u3002\u968f\u7740\u77e5\u8bc6\u7684\u589e\u52a0\uff0c\u4ed6\u4eec\u53ef\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u4ea7\u54c1\u5982\u4f55\u878d\u5165\u5e76\u7b80\u5316\u4ed6\u4eec\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n<h3><a id=\"a-strong-shared-brand\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u53d7\u4eba\u5c0a\u656c\u7684\u4e2a\u4eba\u54c1\u724c<\/strong><\/h3>\n<p>\u793e\u4ea4\u9500\u552e\u6709\u52a9\u4e8e\u5728\u884c\u4e1a\u5185\u6811\u7acb\u60a8\u7684\u5f62\u8c61\u5e76\u6784\u5efa\u60a8\u7684\u4e2a\u4eba\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u540d\u5b57\u5f00\u59cb\u9891\u7e41\u51fa\u73b0\u5728\u884c\u4e1a\u5bf9\u8bdd\u4e2d\uff0c\u589e\u5f3a\u60a8\u7684\u4e2a\u4eba\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u63a8\u52a8\u60a8\u7684\u804c\u4e1a\u53d1\u5c55\u8f68\u8ff9\u3002<\/p>\n<h3><a id=\"a-devoted-following\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5fe0\u5b9e\u7684\u7c89\u4e1d\u7fa4<\/strong><\/h3>\n<p>\u793e\u4ea4\u9500\u552e\u5bf9\u4e8e\u57f9\u517b\u4e0e\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u5173\u7cfb\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u4ed4\u7ec6\u7814\u7a76\u4ed6\u4eec\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u5728\u4e0e\u4ed6\u4eec\u4ea4\u8c08\u4e4b\u524d\u6536\u96c6\u6709\u5173\u6f5c\u5728\u5ba2\u6237\u7684\u5b9d\u8d35\u4fe1\u606f\u3002\u89e3\u51b3\u4ed6\u4eec\u5728\u60a8\u4e92\u52a8\u671f\u95f4\u5728\u7ebf\u5206\u4eab\u7684\u4efb\u4f55\u95ee\u9898\u90fd\u8868\u660e\u60a8\u5bf9\u4ed6\u4eec\u7684\u5173\u5fc3\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u65b9\u6cd5\u53ef\u4ee5\u57f9\u517b\u66f4\u6df1\u5c42\u6b21\u3001\u66f4\u771f\u5b9e\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u63d0\u9ad8\u6210\u529f\u8fbe\u6210\u4ea4\u6613\u7684\u53ef\u80fd\u6027\u3002\u4e8b\u5b9e\u4e0a\uff0c72% \u7684 B2B \u4e70\u5bb6\u548c 84% \u7684 B2B \u9ad8\u7ba1\u5728\u8003\u8651\u8d2d\u4e70\u51b3\u5b9a\u65f6\u4f1a\u6c42\u52a9\u4e8e\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n<h2><a id=\"what-does-social-selling-involve-in-an-inbound-context\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5165\u7ad9\u793e\u4ea4\u9500\u552e\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff1f<\/h2>\n<p>\u5165\u7ad9\u793e\u4ea4\u9500\u552e\u7684\u6838\u5fc3\u662f\u5efa\u7acb\u6f5c\u5728\u5ba2\u6237\u6e20\u9053\uff0c\u901a\u8fc7\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u4e14\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u6765\u5f15\u8d77\u53d7\u4f17\u7684\u5171\u9e23\uff0c\u5438\u5f15\u4ed6\u4eec\u5173\u6ce8\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u3002\u60a8\u7684\u9500\u552e\u56e2\u961f\u53ef\u80fd\u5df2\u7ecf\u5206\u6790\u4e86\u793e\u4ea4\u5a92\u4f53\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u7fa4\uff0c\u4ece\u800c\u7262\u7262\u638c\u63e1\u4e86\u4e0e\u60a8\u7684 ICP \u6700\u80fd\u4ea7\u751f\u5171\u9e23\u7684\u4e3b\u9898\u548c\u5185\u5bb9\u7c7b\u578b\u3002<\/p>\n<h2><a id=\"explaining-the-social-selling-index\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e86\u89e3\u793e\u4ea4\u9500\u552e\u6307\u6570<\/h2>\n<p>LinkedIn \u793e\u4ea4\u9500\u552e\u6307\u6570 (SSI) \u6307\u6807\u53ef\u91cf\u5316\u60a8\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u548c\u4e92\u52a8\u7684\u6548\u7387\u3002\u8bc4\u5206\u8303\u56f4\u4ece 0 \u5230 100\uff0c\u8bc4\u4f30\u60a8\u5728\u4ee5\u4e0b\u65b9\u9762\u7684\u80fd\u529b\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u57f9\u80b2\u4e13\u4e1a\u54c1\u724c\uff1a<\/strong> \u8be6\u5c3d\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u5305\u542b\u591a\u5a92\u4f53\u5143\u7d20\u3001\u5c01\u9762\u7167\u7247\u3001\u4ee3\u8a00\u548c\u6709\u5f71\u54cd\u529b\u7684\u5e16\u5b50\uff0c\u63a8\u52a8\u7c89\u4e1d\u589e\u957f\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57f9\u517b\u7a33\u56fa\u7684\u5173\u7cfb\uff1a<\/strong> \u5f3a\u5927\u7684\u4e2a\u4eba\u8d44\u6599\u5305\u62ec\u6db5\u76d6\u9ad8\u7ea7\u4e2a\u4f53\u548c\u5185\u90e8\u8fde\u63a5\u7684\u5e7f\u6cdb\u7f51\u7edc\uff0c\u8868\u660e\u8fde\u63a5\u8bf7\u6c42\u7684\u63a5\u53d7\u7387\u5f88\u9ad8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u786e\u5b9a\u5408\u9002\u7684\u8054\u7cfb\u4eba\uff1a<\/strong> \u6709\u6548\u7684\u52d8\u63a2\u548c\u7814\u7a76\u6280\u80fd\uff0c\u6839\u636e\u9ad8\u7ea7\u6f5c\u5728\u5ba2\u6237\u548c\u5e10\u6237\u641c\u7d22\u3001\u5165\u7ad9\u548c\u52d8\u63a2\u4e2a\u4eba\u8d44\u6599\u89c6\u56fe\u3001\u5df2\u4fdd\u5b58\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u6d3b\u8dc3\u5929\u6570\u6765\u8861\u91cf\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u53c2\u4e0e\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff1a<\/strong> \u56e0\u53d1\u73b0\u548c\u4f20\u64ad\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u800c\u83b7\u5f97\u8ba4\u53ef\uff0c\u5f3a\u8c03\u5206\u4eab\u3001\u53d1\u9001\u7684\u6d88\u606f\u3001\u56de\u590d\u7387\u3001\u56e2\u4f53\u5173\u7cfb\u3001\u5df2\u4fdd\u5b58\u7684\u5e10\u6237\u548c\u641c\u7d22\u89c6\u56fe\u3002<\/p>\n<\/li>\n<\/ul>\n<p>\u4e3a\u4e86\u786e\u7acb\u60a8\u7684\u9886\u5bfc\u5730\u4f4d\uff0c\u76ee\u6807\u662f\u83b7\u5f97\u8d85\u8fc7 75 \u7684\u5206\u6570\u3002\u6307\u6570\u5206\u6570\u4e3a 80 \u6216\u66f4\u9ad8\u901a\u5e38\u8868\u793a\u793e\u4ea4\u9500\u552e\u6307\u6570\u7684\u51fa\u8272\u8868\u73b0\u3002<\/p>\n<p>SSI \u662f\u8861\u91cf\u4e2a\u4eba\u8d44\u6599\u5f00\u53d1\u548c\u63a8\u5e7f\u6548\u679c\u7684\u6709\u7528\u5de5\u5177\uff0c\u4f46\u5b83\u5e76\u975e\u4e07\u65e0\u4e00\u5931\u3002\u7531\u4e8e\u5b83\u8861\u91cf\u7684\u662f\u60a8\u5728\u7f51\u7edc\u4e2d\u7684\u611f\u77e5\u5f71\u54cd\u529b\uff0c\u56fa\u6709\u504f\u89c1\u53ef\u80fd\u4f1a\u5f71\u54cd\u67d0\u4e9b\u8054\u7cfb\u6216\u6b6a\u66f2\u60a8\u7684\u8f6c\u5316\u6f5c\u529b\u3002\u56e0\u6b64\uff0c\u5728\u76d1\u63a7\u548c\u63d0\u9ad8\u60a8\u7684 SSI \u5206\u6570\u7684\u540c\u65f6\uff0c\u5efa\u8bae\u4e5f\u8ddf\u8e2a\u66f4\u5e7f\u6cdb\u7684 KPI\uff0c\u4ee5\u66f4\u5168\u9762\u5730\u8bc4\u4f30\u60a8\u7684\u6210\u529f\u3002<\/p>\n<h2><a id=\"key-elements-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u9500\u552e\u7684\u57fa\u672c\u8981\u7d20<\/h2>\n<p>\u793e\u4ea4\u7f51\u7edc\u5728\u793e\u4ea4\u9500\u552e\u7b56\u7565\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002\u901a\u5e38\uff0c\u8425\u9500\u56e2\u961f\u4f1a\u4e3a\u9500\u552e\u4eba\u5458\u521b\u9020\u8d44\u6e90\uff0c\u4ee5\u5229\u7528\u8fd9\u4e9b\u8d44\u6e90\uff0c\u540c\u65f6\u57f9\u517b\u4ed6\u4eec\u7684\u4e2a\u4eba\u54c1\u724c\u3002\u4ee5\u4e0b\u662f\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u4e3b\u8981\u91cd\u70b9\uff0c\u5e76\u8f85\u4ee5 KPI \u8fdb\u884c\u8bc4\u4f30\u3002<\/p>\n<p>\u4f60\u7684\u6f14\u793a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/BJPBSIj.png\" alt=\"\u793e\u4ea4\u9500\u552e\u7684\u56db\u5927\u652f\u67f1\" \/><\/p>\n<h3><a id=\"personal-branding\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5efa\u7acb\u4e2a\u4eba\u54c1\u724c<\/strong><\/h3>\n<p>\u5efa\u7acb\u5f3a\u5927\u7684\u4e2a\u4eba\u54c1\u724c\u53ef\u4ee5\u5728\u60a8\u4e3b\u52a8\u8054\u7cfb\u65f6\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u7684\u4fe1\u4efb\u3002\u5bf9\u4e8e B2B \u4f01\u4e1a\u6765\u8bf4\uff0c\u5c55\u73b0\u81ea\u5df1\u89c1\u591a\u8bc6\u5e7f\u3001\u4e13\u4e1a\u548c\u73b0\u4ee3\u7684\u5f62\u8c61\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u884c\u4e1a\u6709\u5f88\u597d\u7684\u4e86\u89e3\u3002<\/p>\n<p>\u4e3a\u4e86\u6253\u9020\u5f3a\u5927\u7684\u4e2a\u4eba\u54c1\u724c\uff0c\u5fc5\u987b\u6839\u636e\u76ee\u6807\u53d7\u4f17\u91cf\u8eab\u5b9a\u5236\u4e2a\u4eba\u7b80\u4ecb\u3002\u60a8\u7684\u4e2a\u4eba\u7b80\u4ecb\u5e94\u5305\u542b\u6240\u6709\u5fc5\u8981\u548c\u76f8\u5173\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u540c\u65f6\u7a81\u51fa\u60a8\u5728\u804c\u4e1a\u751f\u6daf\u4e2d\u4e3a\u5ba2\u6237\u5e26\u6765\u4ef7\u503c\u7684\u6848\u4f8b\u3002<\/p>\n<p>\u4e00\u4e2a\u4e0d\u53ef\u6216\u7f3a\u7684\u76d1\u63a7\u6307\u6807\u662f\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u83b7\u5f97\u7684\u8ba4\u53ef\u6570\u91cf\u3002\u5927\u91cf\u7684\u8ba4\u53ef\u662f\u60a8\u4e13\u4e1a\u77e5\u8bc6\u7684\u6709\u529b\u8bc1\u636e\uff0c\u53ef\u4ee5\u6781\u5927\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5728 LinkedIn \u4e2a\u4eba\u8d44\u6599\u4e0a\u63d0\u5347\u4e2a\u4eba\u54c1\u724c\u7684\u63d0\u793a\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u4e2a\u4eba\u8d44\u6599\u56fe\u7247\uff1a<\/strong> \u867d\u7136\u4e0d\u5f3a\u5236\u8981\u6c42\u6709\u4e13\u4e1a\u7684\u5934\u50cf\uff0c\u4f46\u8981\u786e\u4fdd\u7167\u7247\u51c6\u786e\u5730\u63cf\u7ed8\u51fa\u60a8\u4f5c\u4e3a\u5546\u52a1\u4e13\u4e1a\u4eba\u58eb\u7684\u6837\u5b50\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6807\u9898\uff1a<\/strong> \u6b64\u90e8\u5206\u53ef\u8ba9\u60a8\u8868\u8fbe\u81ea\u5df1\u8131\u9896\u800c\u51fa\u7684\u52a8\u529b\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6982\u62ec\uff1a<\/strong> \u60a8\u7684\u603b\u7ed3\u5e94\u8be5\u50cf\u4e00\u4e2a\u7b80\u6d01\u7684\u7535\u68af\u6e38\u8bf4\u4e00\u6837\uff0c\u5b9a\u4e49\u60a8\u4f5c\u4e3a\u8054\u7cfb\u4eba\u7684\u89d2\u8272\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5de5\u4f5c\u7ecf\u9a8c\uff1a<\/strong> \u672c\u90e8\u5206\u5e94\u7b80\u8981\u6982\u8ff0\u60a8\u7684\u804c\u4e1a\u751f\u6daf\uff0c\u5e76\u63d0\u4f9b\u5173\u952e\u8981\u70b9\uff0c\u4ee5\u4fbf\u89c2\u4f17\u5feb\u901f\u4e86\u89e3\u60a8\u7684\u5de5\u4f5c\u5386\u53f2\u3002<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"find-the-right-prospects-and-customers\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u786e\u5b9a\u7406\u60f3\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237<\/strong><\/h3>\n<p>\u4f60\u7684\u65b9\u6cd5\u5e94\u8be5\u6839\u636e\u4f60\u7684\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP) \u91cf\u8eab\u5b9a\u5236\u3002\u5e7f\u6492\u7f51\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7387\u76f8\u5bf9\u4e8e\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u8f83\u4f4e\u3002<\/p>\n<p>\u4e3a\u6f5c\u5728\u8054\u7cfb\u5236\u5b9a\u4e00\u7ec4\u4e3b\u8981\u6807\u51c6\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\n<p>\u804c\u4e1a\u89d2\u8272<\/p>\n<\/li>\n<li>\n<p>\u8d44\u5386\u7ea7\u522b<\/p>\n<\/li>\n<li>\n<p>\u5de5\u4e1a\u90e8\u95e8<\/p>\n<\/li>\n<\/ul>\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u5229\u7528 Dealfront \u7684\u76ee\u6807\u5de5\u5177\u6765\u7f16\u5236\u4e00\u4efd\u7b26\u5408\u60a8\u7684 ICP \u7684\u516c\u53f8\u5217\u8868\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u516c\u53f8\u4e2d\u7b26\u5408\u60a8\u7684\u4e70\u5bb6\u89d2\u8272\u7684\u4e2a\u4eba\u3002\u6b64\u5217\u8868\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u5b9a\u6700\u9002\u5408\u63a5\u89e6\u548c\u5efa\u7acb\u5173\u7cfb\u7684\u4e2a\u4eba\u3002<\/p>\n<p>\u5efa\u8bae\u8861\u91cf\u60a8\u7684\u70b9\u51fb\u7387\uff0c\u4ee5\u8bc4\u4f30\u60a8\u5728\u6b64\u9636\u6bb5\u7684\u6548\u7387\u3002\u76ee\u6807\u662f\u589e\u52a0\u4ece\u60a8\u7684\u5185\u5bb9\u8f6c\u6362\u5230\u60a8\u7684\u7f51\u7ad9\u6216\u5728\u7ebf\u5546\u5e97\u7684\u8fde\u63a5\u6570\u91cf\u3002Leadfeeder \u53ef\u4ee5\u901a\u8fc7\u4e3a\u6f5c\u5728\u5ba2\u6237\u548c\u76ee\u6807\u516c\u53f8\u5b9e\u65bd\u8fc7\u6ee4\u5668\u6765\u76d1\u63a7\u4ed6\u4eec\u7684\u7f51\u7ad9\u8bbf\u95ee\u91cf\u548c\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u89c1\u89e3\u3002<\/p>\n<h3><a id=\"engage-with-insights-through-content-publication\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u901a\u8fc7\u5185\u5bb9\u53d1\u5e03\u5438\u5f15\u5173\u6ce8<\/strong><\/h3>\n<p>\u79ef\u7d2f\u5927\u91cf\u8054\u7cfb\u4eba\u548c\u7c89\u4e1d\u56fa\u7136\u6709\u5229\uff0c\u4f46\u5fc5\u987b\u6301\u7eed\u7528\u5f15\u4eba\u5165\u80dc\u4e14\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u5438\u5f15\u4ed6\u4eec\uff0c\u4ee5\u57f9\u517b\u4fe1\u4efb\u3002\u8fd9\u79cd\u65b9\u6cd5\u8fd8\u6709\u52a9\u4e8e\u8bf4\u670d\u4ed6\u4eec\u60a8\u662f\u6700\u4f73\u9009\u62e9\u3002<\/p>\n<p>\u786e\u4fdd\u5206\u4eab\u6709\u89c1\u5730\u4e14\u4e0e\u884c\u4e1a\u76f8\u5173\u7684\u5185\u5bb9\u3002\u867d\u7136\u5ba3\u4f20\u516c\u53f8\u7684\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u6269\u5927\u5f71\u54cd\u529b\u4e5f\u540c\u6837\u91cd\u8981\u3002\u5206\u4eab\u5176\u4ed6\u516c\u53f8\u7684\u8d44\u6e90\u5e76\u53c2\u4e0e\u884c\u4e1a\u4e13\u5bb6\u5206\u4eab\u7684\u5185\u5bb9\u8ba8\u8bba\u5c06\u63d0\u9ad8\u60a8\u5728\u8054\u7cfb\u4eba\u4e2d\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n<p>\u8981\u8bc4\u4f30\u60a8\u5728\u6b64\u9636\u6bb5\u7684\u8fdb\u5c55\uff0c\u8bf7\u76d1\u63a7\u60a8\u7684\u53c2\u4e0e\u5ea6\u3002\u60a8\u7684\u5e16\u5b50\u662f\u5426\u7ecf\u5e38\u4ea7\u751f\u8bc4\u8bba\u3001\u5206\u4eab\u548c\u6d3b\u8dc3\u7684\u8ba8\u8bba\uff1f\u5f53\u60a8\u786e\u5b9a\u4e0d\u540c\u5185\u5bb9\u7247\u6bb5\u7684\u8868\u73b0\u6a21\u5f0f\u65f6\uff0c\u60a8\u7684\u793e\u4ea4\u9500\u552e\u7b56\u7565\u5c31\u4f1a\u5f97\u5230\u6539\u8fdb\u3002<\/p>\n<h3><a id=\"develop-trusted-relationships-by-building-an-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u901a\u8fc7\u57f9\u517b\u53d7\u4f17\u6765\u5efa\u7acb\u503c\u5f97\u4fe1\u8d56\u7684\u5173\u7cfb<\/strong><\/h3>\n<p>\u60a8\u5411\u8054\u7cfb\u4eba\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u8d8a\u591a\uff0c\u60a8\u5c31\u8d8a\u80fd\u8d62\u5f97\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002\u4ed6\u4eec\u4f1a\u5c06\u60a8\u89c6\u4e3a\u7279\u5b9a\u9886\u57df\u7684\u4e3b\u8981\u4fe1\u606f\u548c\u5185\u5bb9\u6765\u6e90\uff0c\u4ece\u800c\u589e\u5f3a\u4ed6\u4eec\u4e0e\u60a8\u5f00\u5c55\u4e1a\u52a1\u7684\u610f\u613f\u3002<\/p>\n<p>\u4e3a\u4e86\u9f13\u52b1\u8fd9\u79cd\u884c\u4e3a\uff0c\u8bf7\u4e0e\u60a8\u7684\u8054\u7cfb\u4eba\u4e92\u52a8\u5e76\u8bc4\u8bba\u4ed6\u4eec\u53d1\u5e03\u7684\u5e16\u5b50\u3002\u6b64\u5916\uff0c\u517b\u6210\u5b9a\u671f\u5206\u4eab\u6709\u7528\u63d0\u793a\u548c\u4fe1\u606f\u7684\u4e60\u60ef\uff0c\u4ee5\u786e\u4fdd\u4eba\u4eec\u8bb0\u4f4f\u60a8\u4e0d\u4ec5\u4ec5\u662f\u4e00\u540d\u9500\u552e\u4eba\u5458\u3002<\/p>\n<h2><a id=\"3-steps-to-start-a-social-selling-strategy-on-linkedin-at-your-company\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e3a\u60a8\u7684\u516c\u53f8\u5728 LinkedIn \u4e0a\u542f\u52a8\u793e\u4ea4\u9500\u552e\u7b56\u7565\u7684 3 \u4e2a\u57fa\u672c\u6b65\u9aa4<\/h2>\n<p>\u6210\u4e3a\u4e00\u5bb6\u62e5\u6709\u53ef\u89c2\u793e\u4ea4\u9500\u552e\u6307\u6570\u7684\u793e\u4ea4\u9500\u552e\u5bfc\u5411\u578b\u516c\u53f8\u662f\u53ef\u884c\u7684\u3002\u7136\u800c\uff0c\u5728\u6ca1\u6709\u660e\u786e\u8ba1\u5212\u7684\u60c5\u51b5\u4e0b\u8fdb\u5165\u8fd9\u4e2a\u9886\u57df\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u77e5\u6240\u63aa\u6216\u8ff7\u5931\u65b9\u5411\u7684\u611f\u89c9\u3002\u4ee5\u4e0b\u662f\u4e09\u4e2a\u7b80\u5355\u7684\u6b65\u9aa4\uff0c\u53ef\u5e2e\u52a9\u60a8\u6b63\u786e\u542f\u52a8\u793e\u4ea4\u9500\u552e\u7b56\u7565\u3002<\/p>\n<h3><a id=\"step-1-create-different-versions-of-your-brand-content-for-employees-to-post-twice-weekly\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u6b65\u9aa4 1\uff1a\u4e3a\u5458\u5de5\u63d0\u4f9b\u591a\u6837\u5316\u7684\u54c1\u724c\u5185\u5bb9\u7248\u672c\uff0c\u4ee5\u4fbf\u6bcf\u4e24\u5468\u53d1\u5e03\u4e00\u6b21<\/strong><\/h3>\n<p>\u9996\u5148\u5f00\u53d1\u53ef\u4f20\u64ad\u7ed9\u5458\u5de5\u7684\u591a\u4e2a\u54c1\u724c\u5185\u5bb9\u7248\u672c\u3002\u5411\u5458\u5de5\u63d0\u4f9b\u53ef\u5206\u4eab\u7684\u5185\u5bb9\u53ef\u786e\u4fdd\u54c1\u724c\u58f0\u97f3\u7684\u8fde\u7eed\u6027\uff0c\u5e76\u89e3\u51b3\u60a8\u5e0c\u671b\u5f3a\u8c03\u7684\u7279\u5b9a\u4e3b\u9898\u3002\u5982\u679c\u5458\u5de5\u53ef\u4ee5\u9009\u62e9\u4ed6\u4eec\u80fd\u4ea7\u751f\u5171\u9e23\u7684\u7248\u672c\u5e76\u5206\u4eab\u5b83\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u53c2\u4e0e\u8be5\u7b56\u7565\u3002\u6bd4\u8f83\u8fd9\u4e9b\u7248\u672c\u7684\u8868\u73b0\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4e3a\u4ec0\u4e48\u67d0\u4e9b\u7248\u672c\u7684\u8868\u73b0\u4f18\u4e8e\u5176\u4ed6\u7248\u672c\u3002<\/p>\n<p>\u6bcf\u5468\u53d1\u5e03\u4e24\u7bc7\u6587\u7ae0\u7684\u65f6\u95f4\u8868\u4ee3\u8868\u7740\u4e00\u79cd\u53ef\u6301\u7eed\u7684\u3001\u53ef\u7ba1\u7406\u7684\u627f\u8bfa\u3002\u8fd9\u79cd\u8282\u594f\u8fd8\u53ef\u4ee5\u51cf\u5c11\u8425\u9500\u56e2\u961f\u7684\u5de5\u4f5c\u91cf\uff0c\u540c\u65f6\u60a8\u53ef\u4ee5\u786e\u5b9a\u6700\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u7684\u5185\u5bb9\u7c7b\u578b\u548c\u4e3b\u9898\u3002\u968f\u7740\u60a8\u6539\u8fdb\u65b9\u6cd5\u5e76\u770b\u5230\u79ef\u6781\u6210\u679c\uff0c\u60a8\u53ef\u4ee5\u968f\u65f6\u76f8\u5e94\u5730\u4fee\u6539\u5185\u5bb9\u65f6\u95f4\u8868\u3002<\/p>\n<h3><a id=\"step-2-create-a-small-test-group-of-employees-to-start-with\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7b2c 2 \u6b65\uff1a\u5efa\u7acb\u4e00\u4e2a\u5c0f\u578b\u8bd5\u70b9\u5458\u5de5\u5c0f\u7ec4\uff0c\u5f00\u59cb<\/strong><\/h3>\n<p>\u4e0e\u4efb\u4f55\u7ec4\u7ec7\u8303\u56f4\u5185\u7684\u8ba1\u5212\u7c7b\u4f3c\uff0c\u6700\u521d\u7528\u8f83\u5c0f\u7684\u5b50\u96c6\u6d4b\u8bd5\u8be5\u7b56\u7565\u662f\u6709\u76ca\u7684\u3002\u786e\u5b9a\u6709\u5174\u8da3\u63d0\u5347\u516c\u53f8\u54c1\u724c\u7684\u4e2a\u4eba\uff0c\u786e\u4fdd\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u4e2d\u6709\u4ee3\u8868\u6027\u3002<\/p>\n<p>\u8fd9\u7fa4\u4eba\u5f88\u53ef\u80fd\u5e0c\u671b\u770b\u5230\u6218\u7565\u53d6\u5f97\u6210\u529f\uff0c\u56e0\u6b64\u9f13\u52b1\u4ed6\u4eec\u63d0\u4f9b\u53cd\u9988\u548c\u6279\u8bc4\u3002\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5728\u76ee\u6807\u5e73\u53f0\u4e0a\u8868\u73b0\u51fa\u66f4\u5927\u7684\u6d3b\u8dc3\u5ea6\uff0c\u4ece\u800c\u53ef\u80fd\u4f7f\u54c1\u724c\u5185\u5bb9\u5728\u6bcf\u4e2a\u5e73\u53f0\u4e0a\u90fd\u66f4\u5177\u672c\u571f\u611f\u3002\u4f46\u662f\uff0c\u8bf7\u786e\u4fdd\u4ed6\u4eec\u638c\u63e1\u60a8\u7684\u54c1\u724c\u58f0\u97f3\u548c\u4ef7\u503c\u89c2\uff0c\u8fd9\u6837\u4ed6\u4eec\u624d\u80fd\u771f\u5b9e\u5730\u4ee3\u8868\u516c\u53f8\u3002<\/p>\n<p>\u6b64\u9636\u6bb5\u4e5f\u662f\u786e\u5b9a\u548c\u5b9a\u4e49\u51e0\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u4ee5\u8fdb\u884c\u8ddf\u8e2a\u7684\u5408\u9002\u65f6\u673a\uff0c\u4f8b\u5982\u8bc4\u8bba\u6216\u5206\u4eab\u3002\u5982\u679c\u60a8\u7684\u8bd5\u70b9\u5c0f\u7ec4\u4e2d\u7684\u4efb\u4f55\u6210\u5458\u90fd\u7cbe\u901a LinkedIn \u5185\u5bb9\uff0c\u8bf7\u5411\u4ed6\u4eec\u5f81\u6c42\u6709\u5173\u4ed6\u4eec\u5728\u53c2\u4e0e\u7684\u5e16\u5b50\u4e2d\u5bfb\u627e\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\u7684\u89c1\u89e3\u3002<\/p>\n<h3><a id=\"step-3-evolve-the-strategy-and-work-out-the-kinks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7b2c\u4e09\u6b65\uff1a\u5b8c\u5584\u7b56\u7565\u5e76\u5e94\u5bf9\u6311\u6218\uff01<\/strong><\/h3>\n<p>\u6bcf\u5468\u5b9a\u671f\u76d1\u63a7 KPI \u7684\u8fdb\u5c55\u60c5\u51b5\uff0c\u5e76\u7ecf\u5e38\u4e0e\u8bd5\u70b9\u5c0f\u7ec4\u8054\u7cfb\uff0c\u4ee5\u5ba1\u67e5\u4ed6\u4eec\u7684\u89c2\u5bdf\u7ed3\u679c\u3002\u68c0\u67e5\u60a8\u7684\u54c1\u724c\u5e16\u5b50\u5f15\u53d1\u7684\u56de\u5e94\uff0c\u4ee5\u67e5\u660e\u6709\u5173\u60a8\u7684\u54c1\u724c\u6216\u5185\u5bb9\u7684\u4efb\u4f55\u95ee\u9898\u3002<\/p>\n<p>\u6839\u636e\u60a8\u7684 KPI\uff0c\u5173\u6ce8\u90a3\u4e9b\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684 LinkedIn \u5e16\u5b50\u3002\u5b83\u4eec\u901a\u5e38\u4ee5\u67d0\u79cd\u65b9\u5f0f\u6784\u5efa\u5417\uff1f\u5b83\u4eec\u4f1a\u6df1\u5165\u63a2\u8ba8\u5f53\u524d\u95ee\u9898\u8fd8\u662f\u6c38\u6052\u8bdd\u9898\uff1f\u5b83\u4eec\u4f1a\u63a2\u7d22\u54ea\u4e9b\u5177\u4f53\u4e3b\u9898\uff1f\u601d\u8003\u5982\u4f55\u5c06\u8fd9\u4e9b\u6210\u529f\u5e16\u5b50\u4e2d\u7684\u5143\u7d20\u6574\u5408\u5230\u60a8\u7684\u54c1\u724c\u5185\u5bb9\u4e2d\u3002<\/p>\n<p>\u793e\u4ea4\u5a92\u4f53\u7684\u9b45\u529b\u5728\u4e8e\u5b83\u5f3a\u8c03\u4e00\u81f4\u6027\u3002\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u9010\u6e10\u5efa\u7acb\u8ffd\u968f\u8005\u3002\u575a\u6301\u4f60\u7684\u65f6\u95f4\u8868\u3002\u8fd9\u610f\u5473\u7740\u5728\u5f71\u54cd\u529b\u8fd8\u5f88\u5c0f\u7684\u65f6\u5019\u5c3d\u65e9\u5c1d\u8bd5\u662f\u6709\u76ca\u7684\uff0c\u8fd9\u6837\u53ef\u4ee5\u8ba9\u4e00\u5207\u98ce\u9669\u90fd\u5f88\u4f4e\u3002\u7b49\u5230\u4f60\u83b7\u5f97\u52a8\u529b\u65f6\uff0c\u4f60\u5c31\u4f1a\u66f4\u597d\u5730\u638c\u63e1\u4ec0\u4e48\u662f\u6709\u6548\u7684\u3002<\/p>\n<p>\u786e\u5b9a\u6709\u6548\u7684\u54c1\u724c\u5185\u5bb9\u540e\uff0c\u8bf7\u4e0e\u6240\u6709\u5458\u5de5\u5206\u4eab\u60a8\u7684\u65b9\u6cd5\u3002\u8bf7\u8bb0\u4f4f\uff0c\u793e\u4ea4\u5a92\u4f53\u73af\u5883\u603b\u662f\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u56e0\u6b64\u8bf7\u6301\u7eed\u76d1\u63a7\u6027\u80fd\uff0c\u4ee5\u786e\u4fdd\u60a8\u53ef\u4ee5\u8fdb\u884c\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/p>\n<h2><a id=\"social-selling-best-practices\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u9500\u552e\u7684\u57fa\u672c\u505a\u6cd5<\/h2>\n<p>\u6df1\u5165\u793e\u4ea4\u9500\u552e\u7684\u9014\u5f84\u6709\u5f88\u591a\uff0c\u4f46\u6211\u4eec\u5df2\u7ecf\u6574\u7406\u51fa\u4e86\u4e00\u4e9b\u53ef\u4ee5\u589e\u5f3a\u60a8\u7684\u521d\u6b65\u4f53\u9a8c\u7684\u9876\u5c16\u505a\u6cd5\u3002<\/p>\n<h3><a id=\"use-relevant-social-platforms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5229\u7528\u9002\u5f53\u7684\u793e\u4ea4\u5e73\u53f0<\/strong><\/h3>\n<p>\u9009\u62e9\u6700\u9002\u5408\u60a8\u7684\u76ee\u6807\u4eba\u7fa4\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u5728 B2B \u9886\u57df\uff0c\u8fd9\u4e3b\u8981\u610f\u5473\u7740 LinkedIn\u3002\u4e00\u65e6\u60a8\u4e86\u89e3\u4e86\u5e73\u53f0\uff0c\u5c31\u719f\u6089\u5176\u5de5\u5177\u548c\u793c\u4eea\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u60a8\u5728\u7f51\u7ad9\u4e0a\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n<p>\u4ee5\u81ea\u7136\u7528\u6237\u7684\u8eab\u4efd\u53c2\u4e0e\u5e73\u53f0\uff0c\u6d88\u9664\u60a8\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u7684\u4efb\u4f55\u969c\u788d\u3002\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u4ed6\u4eec\u4e0e\u60a8\u7684\u5185\u5bb9\u7684\u4e92\u52a8\uff0c\u5e76\u4fc3\u8fdb\u4ed6\u4eec\u4e0e\u60a8\u7684\u54c1\u724c\u7684\u8054\u7cfb\u3002<\/p>\n<h3><a id=\"connect-with-customers-and-prospects\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4e0e\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb<\/strong><\/h3>\n<p>\u4e0e\u60a8\u5e0c\u671b\u4e0e\u4e4b\u4e92\u52a8\u7684\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u6709\u673a\u5730\u57f9\u517b\u60a8\u7684\u793e\u4ea4\u7f51\u7edc\u3002\u5728 LinkedIn \u4e0a\u81ea\u5b9a\u4e49\u60a8\u7684\u8fde\u63a5\u8bf7\u6c42\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u6807\u51c6\u6d88\u606f\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u63a5\u53d7\u60a8\u7684\u8fde\u63a5\u8bf7\u6c42\u540e\uff0c\u8bf7\u907f\u514d\u7acb\u5373\u8fdb\u884c\u9500\u552e\u8ba8\u8bba\u3002\u76f8\u53cd\uff0c\u8bf7\u4ece\u4f20\u64ad\u589e\u503c\u4fe1\u606f\u5f00\u59cb\u3002\u4e00\u65e6\u4eba\u4eec\u8ba4\u4e3a\u60a8\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e9b\u597d\u5904\uff0c\u4ed6\u4eec\u901a\u5e38\u66f4\u503e\u5411\u4e8e\u8d2d\u4e70\u3002<\/p>\n<h3><a id=\"set-up-social-listening-alerts\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5efa\u7acb\u793e\u4ea4\u8046\u542c\u8b66\u62a5<\/strong><\/h3>\n<p>\u793e\u4ea4\u8046\u542c\u5de5\u5177\u662f\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u6216\u5ba2\u6237\u66f4\u65b0\u4e2a\u4eba\u8d44\u6599\u6216\u53d1\u5e03\u65b0\u5185\u5bb9\u7684\u7edd\u4f73\u65b9\u6cd5\u3002\u6bcf\u6b21\u66f4\u65b0\u90fd\u53ef\u80fd\u662f\u4e0e\u6f5c\u5728\u5ba2\u6237\u5f00\u59cb\u5bf9\u8bdd\u7684\u673a\u4f1a\u3002\u4ee5\u4e0b\u662f\u793e\u4ea4\u8046\u542c\u63d0\u9192\u53ef\u4ee5\u53ca\u65f6\u901a\u77e5\u60a8\u6b64\u7c7b\u673a\u4f1a\u6216\u89e6\u53d1\u4e8b\u4ef6\u7684\u4e00\u4e9b\u793a\u4f8b\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u6700\u65b0\u4e2a\u4eba\u8d44\u6599\u6d4f\u89c8\u91cf\uff1a<\/strong> \u5982\u679c\u60a8\u5e0c\u671b\u4e0e\u4e4b\u4ea4\u6d41\u7684\u4eba\u67e5\u770b\u4e86\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u8fd9\u8868\u660e\u4ed6\u4eec\u5bf9\u60a8\u63d0\u4f9b\u7684\u4e1c\u897f\u611f\u5174\u8da3\uff0c\u56e0\u6b64\u8fd9\u662f\u5efa\u7acb\u8054\u7cfb\u5e76\u5f00\u59cb\u5bf9\u8bdd\u7684\u7406\u60f3\u65f6\u673a\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u804c\u4e1a\u6216\u664b\u5347\u7684\u53d8\u5316\uff1a<\/strong> \u5f53\u5ba2\u6237\u6700\u8fd1\u6362\u5de5\u4f5c\u6216\u5347\u804c\u65f6\uff0c\u5411\u4ed6\u4eec\u53d1\u9001\u4e2a\u4eba\u795d\u8d3a\u4fe1\u606f\u6709\u52a9\u4e8e\u5efa\u7acb\u8054\u7cfb\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u62e5\u6709\u5bf9\u4ed6\u4eec\u7684\u65b0\u804c\u4f4d\u6709\u76ca\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u90a3\u4e48\u73b0\u5728\u6b63\u662f\u4ecb\u7ecd\u5b83\u7684\u597d\u65f6\u673a\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6f5c\u5728\u5ba2\u6237\u9875\u9762\u4e0a\u7684\u65b0\u5e16\u5b50\uff1a<\/strong> \u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u7684\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u662f\u4e00\u79cd\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u53d1\u73b0\u673a\u4f1a\u5e76\u63d0\u4f9b\u4e2d\u80af\u7684\u8bc4\u8bba\u6765\u89e3\u51b3\u4ed6\u4eec\u7684\u987e\u8651\uff0c\u786e\u4fdd\u60a8\u59cb\u7ec8\u5728\u4ed6\u4eec\u7684\u5173\u6ce8\u8303\u56f4\u5185\uff0c\u4ee5\u4fbf\u4e3a\u672a\u6765\u7684\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u60a8\u7684\u5185\u5bb9\u6536\u5230\u7684\u65b0\u70b9\u8d5e\u3001\u8bc4\u8bba\u6216\u5206\u4eab\uff1a<\/strong> \u5f53\u6709\u4eba\u53c2\u4e0e\u6216\u5206\u4eab\u60a8\u7684\u6700\u65b0\u5e16\u5b50\u65f6\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f00\u59cb\u5bf9\u8bdd\u4ee5\u52a0\u6df1\u4f60\u4eec\u5173\u7cfb\u7684\u597d\u65f6\u673a\u3002<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"be-consistent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4fdd\u6301\u89c4\u5f8b<\/strong><\/h3>\n<p>\u5236\u5b9a\u6267\u884c\u793e\u4ea4\u9500\u552e\u7b56\u7565\u7684\u4f8b\u7a0b\u5e76\u4e25\u683c\u6267\u884c\u3002\u786e\u5b9a\u60a8\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e0e\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u4e92\u52a8\u7684\u9891\u7387\u3002\u7531\u4e8e\u6d89\u53ca\u7684\u4efb\u52a1\u591a\u79cd\u591a\u6837\uff0c\u6bcf\u4e2a\u9500\u552e\u56e2\u961f\u6210\u5458\u6bcf\u5468\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u4e13\u6ce8\u4e8e\u793e\u4ea4\u5a92\u4f53\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\n<p>\u53d1\u9001\u6d88\u606f<\/p>\n<\/li>\n<li>\n<p>\u53d1\u5e03\u76f8\u5173\u5185\u5bb9\u00a0<\/p>\n<\/li>\n<li>\n<p>\u5bfb\u627e\u6f5c\u5728\u7ebf\u7d22\u00a0<\/p>\n<\/li>\n<li>\n<p>\u4e0e\u6f5c\u5728\u5ba2\u6237\u5b89\u6392\u7ea6\u4f1a<\/p>\n<\/li>\n<\/ul>\n<p>\u4e00\u65e6\u60a8\u7684\u5173\u6ce8\u8005\u9002\u5e94\u4e86\u60a8\u7684\u65e5\u7a0b\u5b89\u6392\uff0c\u60a8\u53ef\u80fd\u4f1a\u878d\u5165\u4ed6\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\uff0c\u589e\u5f3a\u53c2\u4e0e\u5ea6\u5e76\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u7684\u9500\u552e\u7ebf\u7d22\u3002<\/p>\n<h3><a id=\"post-interesting-relevant-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5206\u4eab\u5f15\u4eba\u5165\u80dc\u3001\u5207\u9898\u7684\u5185\u5bb9<\/strong><\/h3>\n<p>\u5f15\u51fa\u90a3\u4e9b\u80fd\u5c06\u60a8\u7684\u54c1\u724c\u63cf\u7ed8\u6210\u9ad8\u5ea6\u53ef\u4fe1\u7684\u5185\u5bb9\u3002\u5c24\u5176\u662f\u4e0e\u60a8\u7684\u4e1a\u52a1\u4ea7\u54c1\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u4f8b\u5982\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u6216\u4ea7\u54c1\u7684\u6307\u5bfc\u6216\u5efa\u8bae\u5e16\u5b50\u3002<\/p>\n<p>\u60a8\u7684\u5e16\u5b50\u4e0d\u5fc5\u5b8c\u5168\u539f\u521b\u2014\u2014\u5982\u679c\u60a8\u5076\u7136\u53d1\u73b0\u6765\u81ea\u5916\u90e8\u6765\u6e90\u7684\u4f18\u79c0\u3001\u76f8\u5173\u5185\u5bb9\uff0c\u8bf7\u968f\u65f6\u5206\u4eab\u3002<\/p>\n<p>\u4eba\u4eec\u4e5f\u559c\u6b22\u9605\u8bfb\u6709\u5173\u8d35\u516c\u53f8\u6210\u5c31\u7684\u6587\u7ae0\uff0c\u56e0\u4e3a\u8fd9\u53ef\u4ee5\u589e\u5f3a\u4eba\u4eec\u5bf9\u8d35\u516c\u53f8\u54c1\u724c\u7684\u4fe1\u4efb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u516c\u53f8\u83b7\u5f97\u4e86\u4e00\u9879\u8363\u8a89\uff0c\u60a8\u53ef\u4ee5\u64b0\u5199\u4e00\u7bc7\u5173\u4e8e\u5b83\u7684\u5e16\u5b50\u6216\u5206\u4eab\u4e00\u4e2a\u8be6\u7ec6\u8bf4\u660e\u5b83\u7684\u94fe\u63a5\u3002\u5982\u679c\u6709\u56e2\u961f\u6210\u5458\u63a5\u53d7\u5956\u9879\u7684\u89c6\u9891\u7247\u6bb5\uff08\u6216\u56fe\u7247\uff09\uff0c\u8bf7\u8003\u8651\u5c06\u5b83\u4eec\u5305\u542b\u5728\u60a8\u7684\u5185\u5bb9\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/g8MzFss.png\" alt=\"\u5185\u5bb9\u548c\u793e\u4ea4\u9500\u552e\u7684 1-9-90 \u89c4\u5219\" \/><\/p>\n<h3><a id=\"look-for-referrals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5bfb\u6c42\u63a8\u8350<\/strong><\/h3>\n<p>\u5728\u5bfb\u627e\u6f5c\u5728\u7ebf\u7d22\u65f6\uff0c\u52aa\u529b\u5bfb\u627e\u6709\u5171\u540c\u8054\u7cfb\u5e76\u80fd\u63a8\u8350\u4f60\u7684\u4eba\u3002\u7f16\u5236\u4e00\u4efd\u4f60\u60f3\u4e0e\u4e4b\u5efa\u7acb\u8054\u7cfb\u7684\u4e2a\u4eba\u540d\u5355\uff0c\u7136\u540e\u68c0\u67e5\u662f\u5426\u5b58\u5728\u5171\u540c\u8054\u7cfb\u3002<\/p>\n<p>\u5982\u679c\u662f\uff0c\u8bf7\u5411\u60a8\u5f53\u524d\u7684\u8054\u7cfb\u4eba\u8be2\u95ee\u662f\u5426\u6709\u53ef\u80fd\u8fdb\u884c\u5f15\u8350\u3002\u7531\u4e8e\u60a8\u901a\u8fc7\u53ef\u4fe1\u6765\u6e90\u4e0e\u6f5c\u5728\u5ba2\u6237\u4fdd\u6301\u7740\u5bc6\u5207\u8054\u7cfb\uff0c\u56e0\u6b64\u4e0e\u51b7\u95e8\u63a8\u5e7f\u76f8\u6bd4\uff0c\u6b64\u7c7b\u5f15\u8350\u66f4\u4e3a\u81ea\u7136\u4e14\u5bcc\u6709\u6210\u6548\u3002<\/p>\n<p>\u4f46\u5982\u679c\u6211\u8981\u7ed9\u4f60\u4e00\u4e2a\u5efa\u8bae\u7684\u8bdd\uff0c\u90a3\u5c31\u662f <strong>\u59cb\u7ec8\u5982\u4e00\u5730\u8868\u73b0\u51fa<\/strong> \u4e3a\u60a8\u60f3\u8981\u5e2e\u52a9\u7684\u4e2a\u4eba\u63d0\u4f9b\u4ef7\u503c\u3002<\/p>\n<h2><a id=\"social-selling-trends\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u9500\u552e\u7684\u5f53\u524d\u8d8b\u52bf<\/h2>\n<p>\u793e\u4ea4\u5a92\u4f53\u7ecf\u5386\u4e86\u5feb\u901f\u53d8\u9769\uff0c\u4ee5\u524d\u7684\u521b\u65b0\u6216\u65b0\u65b9\u6cd5\u53d8\u5f97\u76f8\u5bf9\u9648\u65e7\u548c\u65e0\u6548\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u8ba4\u4e3a\u4ee5\u4e0b\u4e00\u4e9b\u65b0\u5174\u8d8b\u52bf\u5c06\u6301\u7eed\u66f4\u957f\u65f6\u95f4\u3002<\/p>\n<h3><a id=\"using-direct-messages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5229\u7528\u76f4\u63a5\u6d88\u606f\u4f20\u9012<\/strong><\/h3>\n<p>\u76f4\u63a5\u6d88\u606f\u8ba9\u60a8\u53ef\u4ee5\u4e0e\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u8054\u7cfb\u3002\u901a\u8fc7\u5728\u79c1\u4eba\u73af\u5883\u4e2d\u4f20\u64ad\u76f8\u5173\u4fe1\u606f\uff0c\u53ef\u4ee5\u4fc3\u8fdb\u5173\u7cfb\u7684\u5efa\u7acb\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u4e0e\u6f5c\u5728\u5ba2\u6237\u7f3a\u4e4f\u5148\u524d\u7684\u4e1a\u52a1\u8054\u7cfb\uff0c\u8bf7\u8bb0\u4f4f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n<ol>\n<li>\n<p>\u8bb0\u4f4f\u53cc\u65b9\u4f7f\u7528\u7684\u5e73\u53f0\u7684\u6761\u6b3e\u548c\u6761\u4ef6<\/p>\n<\/li>\n<li>\n<p>\u786e\u4fdd\u9075\u5b88\u6709\u5173\u51b7\u95e8\u63a8\u5e7f\u7684\u6240\u6709\u5f53\u5730\u76f8\u5173\u6cd5\u89c4<\/p>\n<\/li>\n<\/ol>\n<h3><a id=\"posting-video-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon 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octicon-link\"><\/span><\/a><strong>\u5173\u6ce8\u5ba2\u6237\u8bc4\u8bba<\/strong><\/h3>\n<p>\u5f88\u5bb9\u6613\u5ffd\u89c6\u5ba2\u6237\u7684\u8bc4\u8bba\uff0c\u4f46\u4e3a\u4e86\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4fdd\u6301\u5f3a\u5927\u7684\u5f71\u54cd\u529b\uff0c\u8ba4\u53ef\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u56de\u5e94\u8bc4\u8bba\uff0c\u5373\u4f7f\u662f\u8d1f\u9762\u6216\u6279\u8bc4\u7684\u8bc4\u8bba\u3002\u5bcc\u6709\u540c\u60c5\u5fc3\u548c\u5c0a\u91cd\u7684\u56de\u5e94\u53ef\u80fd\u4f1a\u6539\u53d8\u8bc4\u8bba\u8005\u5bf9\u4f60\u7684\u770b\u6cd5\u6216\u770b\u6cd5\u3002<\/p>\n<h2><a id=\"boost-your-sales-with-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon 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