{"id":4896,"date":"2024-06-25T12:58:14","date_gmt":"2024-06-25T04:58:14","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4896"},"modified":"2024-06-25T13:03:44","modified_gmt":"2024-06-25T05:03:44","slug":"is-seo-still-relevant-in-2024-far-from-obsolete-heres-why-it-retains-significance","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/2024-\u5e74-seo-\u662f\u5426\u4ecd\u7136\u6709\u610f\u4e49\uff1f\u5b83\u8fdc\u672a\u8fc7\u65f6\uff0c\u4ee5\u4e0b\u662f\u5b83\u4e3a\u4f55\/","title":{"rendered":"SEO \u5728 2024 \u5e74\u4ecd\u7136\u6709\u610f\u4e49\u5417\uff1f\u8fdc\u672a\u8fc7\u65f6\uff01\u8fd9\u5c31\u662f\u5b83\u4ecd\u7136\u91cd\u8981\u7684\u539f\u56e0"},"content":{"rendered":"<p>\u62c5\u5fc3 SEO \u5982\u4eca\u7684\u53ef\u884c\u6027\uff1f\u518d\u60f3\u60f3\u5427\uff01\u4e86\u89e3 SEO \u7684\u6f14\u53d8\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u4ecd\u7136\u5bf9\u5438\u5f15\u81ea\u7136\u6d41\u91cf\u5230\u60a8\u7684\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u4ecd\u7136\u4f9d\u8d56\u4e8e\u53ef\u4ee5\u901a\u8fc7 SEO \u5f71\u54cd\u7684\u6709\u673a\u7ed3\u679c\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u90a3\u4e48 SEO \u8fd8\u8fdc\u8fdc\u6ca1\u6709\u8fc7\u65f6\u3002<\/p>\n<p>\u4e0b\u9762\u6709\u4e00\u4e2a\u89c6\u89c9\u8868\u793a\u6765\u5f3a\u8c03\u8fd9\u4e00\u70b9\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oOs10rZ.png\" alt=\"\u786e\u5b9a SEO \u7684\u76f8\u5173\u6027\" \/><\/p>\n<p>\u90a3\u4e48\u2026\u2026\u4e3a\u4ec0\u4e48\u4eba\u4eec\u4e0d\u65ad\u575a\u6301\u76f8\u53cd\u7684\u89c2\u70b9\u5462\uff1f<\/p>\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e00\u4e0b\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n<p>\u76ee\u5f55<\/p>\n<ul>\n<li>\u96be\u4ee5\u5bf9\u6240\u9700\u9875\u9762\u8fdb\u884c\u6392\u540d<\/li>\n<li>\u5728\u67d0\u4e9b\u9886\u57df\u6392\u540d\u9762\u4e34\u7684\u6311\u6218<\/li>\n<li>\u9700\u8981\u66f4\u65b0 SEO \u6280\u672f<\/li>\n<li>\u641c\u7d22\u7ed3\u679c\u70b9\u51fb\u7387\u4e0b\u964d<\/li>\n<\/ul>\n<p><a href=\"#\"><\/a><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-the-pages-i-want-to%C2%A0rank%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u65e0\u6cd5\u5bf9\u6211\u60f3\u8981\u6392\u540d\u7684\u9875\u9762\u8fdb\u884c\u6392\u540d\u201d<\/h2>\n<p>\u8bb8\u591a\u4eba\u58f0\u79f0 SEO \u5df2\u7ecf\u8fc7\u65f6\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5728\u5bf9\u81ea\u5df1\u60f3\u8981\u7684\u9ad8\u5bb9\u91cf\u672f\u8bed\u7684\u5185\u5bb9\u7c7b\u578b\u8fdb\u884c\u6392\u540d\u65f6\u9762\u4e34\u7740\u8d8a\u6765\u8d8a\u5927\u7684\u6311\u6218\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u9500\u552e\u7a7a\u6c14\u70b8\u9505\u3002\u60a8\u5f53\u7136\u5e0c\u671b\u81ea\u5df1\u7684\u4ea7\u54c1\u6216 category \u9875\u9762\u5728\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u7b49\u70ed\u95e8\u8bcd\u4e2d\u6392\u540d\u9760\u524d\uff0c\u5bf9\u5417\uff1f<\/p>\n<p>\u4f7f\u7528 Ahrefs \u7684\u5173\u952e\u8bcd\u8d44\u6e90\u7ba1\u7406\u5668\u5bf9 2015 \u5e74\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u7684 SERP \u8fdb\u884c\u5206\u6790\uff0c\u6e05\u695a\u5730\u8bc1\u660e\u4e86\u5f53\u65f6\u7684\u53ef\u884c\u6027\u3002\u9876\u7ea7\u7ed3\u679c\u7531\u5355\u4e2a\u4ea7\u54c1\u9875\u9762\u7ec4\u6210\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sWfcJGS.png\" alt=\"2015 \u5e74\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u7684\u70ed\u95e8\u641c\u7d22\u7ed3\u679c\uff0c\u901a\u8fc7 Tenten \u5173\u952e\u5b57\u63a2\u7d22\" \/><\/p>\n<p>\u7136\u800c\uff0c\u770b\u770b\u73b0\u5728\u7684 SERP\uff0c\u5c31\u4f1a\u53d1\u73b0\u60c5\u51b5\u5e76\u975e\u5982\u6b64\u3002\u9664\u4e86 Amazon \u7684\u4ea7\u54c1 category \u9875\u9762\u5916\uff0c\u5176\u4ed6\u6240\u6709\u7ed3\u679c\u90fd\u662f\u7a81\u51fa\u63a8\u8350\u7684\u535a\u5ba2\u6587\u7ae0\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jLfprg7.jpeg\" alt=\"2022 \u5e74\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u70ed\u95e8\u641c\u7d22\u7ed3\u679c\" \/><\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u53d8\u5316\uff1f<\/h3>\n<p>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u641c\u7d22\u610f\u56fe\u7684\u8f6c\u53d8\u53ef\u80fd\u662f\u4e00\u4e2a\u4fc3\u6210\u56e0\u7d20\u3002\u6216\u8005\uff0c\u66f4\u5408\u7406\u7684\u89e3\u91ca\u662f Google \u589e\u5f3a\u4e86\u5bf9\u641c\u7d22\u610f\u56fe\u7684\u7406\u89e3\u3002<\/p>\n<p>\u65e0\u8bba\u5982\u4f55\uff0c\u5f88\u660e\u663e\uff0c\u641c\u7d22\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u7b49\u672f\u8bed\u7684\u4eba\u73b0\u5728\u5e0c\u671b\u770b\u5230\u4ea7\u54c1\u63a8\u8350\uff0c\u8fd9\u5bfc\u81f4\u4e86 Google \u76ee\u524d\u7684\u6392\u540d\u4f18\u5148\u7ea7\u3002<\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8fd9\u662f\u5426\u9884\u793a\u7740SEO\u7684\u6d88\u4ea1\uff1f<\/h3>\n<p>\u4e0d\uff0c\u5b83\u53ea\u662f\u5e26\u6765\u4e86\u66f4\u5927\u7684\u6311\u6218\u3002\u8981\u60f3\u5728 SEO \u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u73b0\u5728\u9700\u8981\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u6ce8\u91cd\u5c06\u5185\u5bb9\u4e0e\u641c\u7d22\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u8981\u9488\u5bf9\u201c\u7a7a\u6c14\u70b8\u9505\u201d\u8fdb\u884c\u6392\u540d\uff0c\u4f7f\u7528\u535a\u5ba2\u6587\u7ae0\u6982\u8ff0\u70ed\u95e8\u9009\u62e9\u53ef\u80fd\u6bd4\u4f7f\u7528\u4ea7\u54c1\u6216 category \u9875\u9762\u66f4\u5bb9\u6613\u3002\u76f8\u53cd\uff0c\u5982\u679c\u9488\u5bf9\u201c\u4e0d\u9508\u94a2\u7a7a\u6c14\u70b8\u9505\u201d\u8fdb\u884c\u6392\u540d\uff0c\u5219\u53ef\u80fd\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u4ea7\u54c1 category \u9875\u9762\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6hfkrTs.png\" alt=\"\u901a\u8fc7 Tenten \u641c\u7d22\u201c\u4e0d\u9508\u94a2\u7a7a\u6c14\u70b8\u9505\u201d\u7684\u70ed\u95e8\u7ed3\u679c \u5173\u952e\u8bcd\u63a2\u7d22\" \/><\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<\/strong> <em>\u641c\u7d22\u8005\u610f\u56fe\uff1a\u4f60\u5e94\u8be5\u5173\u6ce8\u88ab\u5ffd\u89c6\u7684\u201c\u6392\u540d\u5143\u7d20\u201d<\/em><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-at-all-in-some-niches%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u5728\u67d0\u4e9b\u7279\u5b9a\u9886\u57df\u6839\u672c\u65e0\u6cd5\u6392\u540d\u201d<\/h2>\n<p>\u5173\u4e8e SEO \u8fc7\u65f6\u7684\u53e6\u4e00\u4e2a\u5e38\u89c1\u8bba\u70b9\u6d89\u53ca\u5728\u7279\u5b9a\u9886\u57df\u5185\u6392\u540d\u7684\u96be\u5ea6\u8d8a\u6765\u8d8a\u5927\u3002<\/p>\n<p>\u8003\u8651\u4e00\u4e0b\u8fd1\u5e74\u6765\u5c0f\u4f17\u5065\u5eb7\u7f51\u7ad9\u7684\u9884\u8ba1\u6709\u673a\u6d41\u91cf\u8d8b\u52bf\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oS0Wybt.png\" alt=\"\u5065\u5eb7\u7c7b\u7f51\u7ad9\u7684\u6d41\u91cf\u4e0b\u964d\uff0c\u6765\u81ea Tenten&#039; Site Explorer\" \/><\/p>\n<p>2018 \u5e74\u6d41\u91cf\u660e\u663e\u4e0b\u964d\uff0c\u4ece\u4f30\u8ba1\u7684\u6bcf\u6708 24 \u4e07\u6b21\u641c\u7d22\u91cf\u964d\u81f3\u51e0\u4e4e\u4e3a\u96f6\uff0c\u8fd9\u8868\u660e\u4e0b\u964d\u5e45\u5ea6\u663e\u8457\u3002<\/p>\n<p>\u8fd9\u4e0d\u662f\u5b64\u7acb\u4e8b\u4ef6\u3002\u7531\u4e8e\u5404\u79cd\u56e0\u7d20\uff0c\u6700\u8fd1\u8bb8\u591a\u5229\u57fa\u7f51\u7ad9\u6240\u6709\u8005\u90fd\u76ee\u7779\u4e86\u4ed6\u4eec\u76c8\u5229\u7684\u5229\u57fa\u7f51\u7ad9\u7684\u6d41\u91cf\u5927\u5e45\u4e0b\u964d\u3002<\/p>\n<h3><a id=\"why-did-this-happen%C2%A0\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u79cd\u4e0b\u964d\u8d8b\u52bf\uff1f<\/h3>\n<p>\u5728\u67d0\u4e9b\u9886\u57df\uff0c\u7ade\u4e89\u52a0\u5267\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u7136\u800c\uff0c\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0cGoogle \u5bf9 EAT \u7684\u91cd\u89c6\u662f\u4e00\u4e2a\u5173\u952e\u5f71\u54cd\u56e0\u7d20\u3002<\/p>\n<p>EAT \u4ee3\u8868\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u5b83\u4eec\u662f Google \u7684\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u5e2e\u52a9\u8d28\u91cf\u8bc4\u4f30\u4eba\u5458\u8bc4\u4f30\u641c\u7d22\u7ed3\u679c\u8d28\u91cf\u3002<\/p>\n<p>\u6587\u4ef6\u4e2d 130 \u591a\u6b21\u63d0\u5230 EAT\uff0c\u53ef\u89c1\u5176\u53d7\u5230\u91cd\u89c6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fni7XUf.png\" alt=\"Google \u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u4e2d EAT \u7684\u51fa\u73b0\u60c5\u51b5\" \/><\/p>\n<p>\u987a\u4fbf\u8bf4\u4e00\u53e5\uff0cGoogle \u73b0\u5728\u5df2\u5c06\u201cExperience\uff08\u4f53\u9a8c\uff09\u201d\u6dfb\u52a0\u5230 EAT\uff0c\u5f62\u6210\u4e0d\u592a\u6717\u6717\u4e0a\u53e3\u7684\u7f29\u5199 EEAT\uff0c\u4f46\u76ee\u524d\uff0c\u6211\u4eec\u5c06\u575a\u6301\u4f7f\u7528 EAT\u3002<\/p>\n<p>\u672c\u8d28\u4e0a\uff0cEAT \u5728\u201c\u4f60\u7684\u91d1\u94b1\u6216\u4f60\u7684\u751f\u547d\uff08YMYL\uff09\u201d\u4e3b\u9898\u4e2d\u5177\u6709\u6700\u91cd\u8981\u7684\u610f\u4e49\uff0cGoogle \u5c06\u5176\u5b9a\u4e49\u4e3a\u53ef\u80fd\u5bf9\u4eba\u4eec\u7684\u5065\u5eb7\u3001\u91d1\u878d\u7a33\u5b9a\u3001\u5b89\u5168\u3001\u793e\u4f1a\u798f\u5229\u6216\u5e78\u798f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u7684\u4e3b\u9898\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5bf9\u4e8e\u8f83\u5c0f\u7684\u5b9e\u4f53\u6765\u8bf4\uff0c\u5bf9 YMYL \u4e3b\u9898\u8fdb\u884c\u6392\u540d\u53d8\u5f97\u6781\u5177\u6311\u6218\u6027\uff0cYMYL SERP \u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u73b0\u5728\u4e3b\u8981\u4fdd\u7559\u7ed9\u77e5\u540d\u54c1\u724c\u548c\u653f\u5e9c\u673a\u6784\u3002<\/p>\n<p>\u68c0\u67e5\u201c\u9ad8\u8840\u538b\u75c7\u72b6\u201d\u7684\u7ed3\u679c\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u8d8b\u52bf\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/EyUArRE.png\" alt=\"\u201c\u9ad8\u8840\u538b\u75c7\u72b6\u201d\u7684\u641c\u7d22\u7ed3\u679c\u5168\u90e8\u6765\u81ea\u5927\u54c1\u724c\u548c\u653f\u5e9c\u7ec4\u7ec7\" \/><\/p>\n<p>\u6bcf\u4e2a\u641c\u7d22\u7ed3\u679c\u5747\u7531\u533b\u5b66\u4e13\u4e1a\u4eba\u58eb\u64b0\u5199\uff0c\u5e76\u6765\u81ea\u653f\u5e9c\u6216\u975e\u8425\u5229\u7ec4\u7ec7\u3002\u56e0\u6b64\uff0c\u7f3a\u4e4f\u6b63\u5f0f\u533b\u5b66\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e2a\u4eba\u535a\u4e3b\u4e0d\u592a\u53ef\u80fd\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u83b7\u5f97\u6392\u540d\u3002<\/p>\n<p>\u8fd9\u79cd\u60c5\u51b5\u4e0d\u4ec5\u9650\u4e8e\u201c\u786c\u6838\u201d\u533b\u5b66\u8bdd\u9898\u3002<\/p>\n<p>\u5341\u5e74\u524d\uff0c\u6211\u5728\u4e00\u4e2a\u65b0\u5f00\u7684\u535a\u5ba2\u4e0a\u53d1\u8868\u4e86\u4e00\u7bc7\u4e0d\u8d77\u773c\u7684\u6587\u7ae0\uff0c\u8363\u767b\u201c\u6700\u4f73\u86cb\u767d\u7c89\u201d\u6392\u884c\u699c\u699c\u9996\u3002\u7136\u800c\uff0c\u53ea\u8981\u770b\u4e00\u773c\u4eca\u5929\u7684 SERP\uff0c\u5c31\u4f1a\u53d1\u73b0\u77e5\u540d\u54c1\u724c\u5728\u6392\u884c\u699c\u4e0a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IwlQ9MH.png\" alt=\"\u901a\u8fc7 Tenten \u5173\u952e\u5b57\u63a2\u7d22\u5668\u641c\u7d22\u201c\u6700\u4f73\u86cb\u767d\u7c89\u201d\u7684\u70ed\u95e8\u7ed3\u679c\" \/><\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8fd9\u662f\u5426\u610f\u5473\u7740SEO\u7684\u706d\u7edd\uff1f<\/h3>\n<p>\u4e0d\uff0c\u5b83\u53ea\u662f\u610f\u5473\u7740\u590d\u6742\u6027\u589e\u52a0\u3002\u5728\u6709\u5229\u53ef\u56fe\u7684 YMYL \u4e3b\u9898\u4e2d\u6392\u540d\u6210\u529f\u53d6\u51b3\u4e8e\u662f\u5426\u62e5\u6709 EAT\u3002<\/p>\n<p>\u5f53 SEO \u793e\u533a\u5bf9 EAT \u7684\u5177\u4f53\u7ec6\u8282\u8fdb\u884c\u4e89\u8bba\u65f6\uff0cGoogle \u7684 Gary Illyes \u8ba4\u4e3a EAT \u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d7\u5230\u6743\u5a01\u6765\u6e90\u7684\u94fe\u63a5\u548c\u63d0\u53ca\u7684\u5f71\u54cd\u3002<\/p>\n<p><a href=\"https:\/\/twitter.com\/Marie%5C_Haynes\/status\/966325146968559616\">https:\/\/twitter.com\/Marie_Haynes\/status\/966325146968559616<\/a><\/p>\n<p>\u867d\u7136\u8fd9\u53ef\u80fd\u662f\u4e8b\u5b9e\uff0c\u4f46\u9996\u5148\u5fc5\u987b\u8003\u8651\u7f51\u7ad9\u5982\u4f55\u8bbe\u6cd5\u83b7\u5f97\u8fd9\u6837\u7684\u94fe\u63a5\u548c\u63d0\u53ca\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5c1d\u8bd5\u5bf9\u201c\u6700\u4f73\u51cf\u80a5\u836f\u201d\u7b49\u6709\u4ef7\u503c\u7684\u533b\u5b66\u672f\u8bed\u8fdb\u884c\u6392\u540d\uff0c\u9700\u8981\u7ecf\u8fc7\u533b\u5b66\u4e13\u4e1a\u4eba\u5458\u8ba4\u53ef\u6216\u5ba1\u67e5\u7684\u5185\u5bb9\u6765\u5438\u5f15\u6765\u81ea\u6743\u5a01\u6765\u6e90\u7684\u94fe\u63a5\u548c\u63d0\u53ca\uff0c\u5f3a\u8c03\u201c\u4e13\u4e1a\u77e5\u8bc6\u201d\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u8003\u8651\u5230\u751f\u6210\u6b64\u7c7b\u5185\u5bb9\u6240\u9700\u7684\u6210\u672c\u548c\u7cbe\u529b\uff0c\u5728\u8fd9\u4e9b\u9886\u57df\u8fdb\u884c\u6392\u540d\u65e0\u7591\u6bd4\u4ee5\u524d\u66f4\u52a0\u56f0\u96be\u4e14\u8017\u8d39\u8d44\u6e90\u3002<\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<\/strong> <em>\u4ec0\u4e48\u662f EAT\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5bf9 SEO \u5982\u6b64\u91cd\u8981<\/em><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-using-the-same-techniques-as-before%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u65e0\u6cd5\u4f7f\u7528\u4e0e\u4ee5\u524d\u76f8\u540c\u7684\u7b56\u7565\u8fdb\u884c\u6392\u540d\u201d<\/h2>\n<p>\u6709\u4e9b\u4eba\u8ba4\u4e3a SEO \u6b63\u5728\u6d88\u4ea1\uff0c\u56e0\u4e3a\u4e45\u7ecf\u8003\u9a8c\u7684 SEO \u7b56\u7565\u4e0d\u518d\u6709\u6548\u3002<\/p>\n<p>\u8fd9\u79cd\u8bf4\u6cd5\u6709\u9053\u7406\u3002\u8003\u8651\u4e00\u4e0b\u6211\u4e4b\u524d\u7684\u4f8b\u5b50\u2026\u2026<\/p>\n<p>\u5b9a\u4f4d\u201c\u9876\u7ea7\u86cb\u767d\u7c89\u201d\u30022012 \u5e74\uff0c\u4ec5\u9700\u51e0\u7bc7\u5e73\u5eb8\u7684\u5ba2\u5ea7\u6587\u7ae0\u5373\u53ef\u83b7\u5f97\u699c\u9996\u4f4d\u7f6e\u3002\u6b64\u5916\uff0c\u6211\u8fd8\u901a\u8fc7\u670b\u53cb\u5bfb\u6c42\u300a\u8d6b\u82ac\u987f\u90ae\u62a5\u300b\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u6210\u529f\u63d0\u5347\u4e86\u540c\u4e00\u7f51\u7ad9\u5728\u6709\u5229\u53ef\u56fe\u7684\u8054\u76df\u8bcd\u4e2d\u7684\u6392\u540d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nqsxo7w.png\" alt=\"\u901a\u8fc7 Tenten&#039; Site Explorer \u4ece HuffPo \u53d1\u8868\u5bf9\u6211\u7684\u4f1a\u5458\u8bc4\u8bba\u7684\u5ba2\u5ea7\u5e16\u5b50\" \/><\/p>\n<p>\u5728\u65c1\u8fb9\u3002<\/p>\n<p>\u5f53\u65f6\uff0cHuffPo \u94fe\u63a5\u6ca1\u6709\u88ab\u6807\u8bb0\u4e3a nofollow\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u8fd9\u6b63\u662f\u5b83\u6240\u9700\u8981\u7684\u3002<\/p>\n<p>\u5728\u5f53\u4eca\u65f6\u4ee3\uff0c\u64cd\u7eb5\u7cfb\u7edf\u548c\u786e\u4fdd\u6392\u540d\u5c06\u53d8\u5f97\u66f4\u5177\u6311\u6218\u6027\u3002<\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ec0\u4e48\u539f\u56e0\u5bfc\u81f4\u4e86\u8fd9\u6837\u7684\u7ed3\u679c\uff1f<\/h3>\n<p>Google \u6539\u8fdb\u4e86\u68c0\u6d4b\u5f71\u54cd SERP \u7684\u7b56\u7565\u7684\u80fd\u529b\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u5b83\u73b0\u5728\u901a\u5e38\u53ef\u4ee5\u8bc6\u522b\u60a8\u7684\u94fe\u63a5\u662f\u5426\u8d2d\u4e70\u3001\u5185\u5bb9\u662f\u5426\u7f3a\u4e4f\u539f\u521b\u6027\u6216\u7528\u6237\u4f53\u9a8c\u662f\u5426\u4e0d\u4f73\u3002\u8fd9\u4f7f\u5f97\u6392\u540d\u4e0d\u50cf\u8fc7\u53bb\u90a3\u6837\u80a4\u6d45\u3002<\/p>\n<p>\u5728 Twitter \u4e0a\uff0cGoogle \u7684 John Mueller \u5f3a\u8c03\u4e8b\u60c5\u5c31\u5e94\u8be5\u5982\u6b64\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/DHyu8R7.png\" alt=\"\u7ea6\u7ff0\u00b7\u7a46\u52d2 (John Mueller) \u89e3\u91ca\u8bf4\u8d85\u8d8a\u73b0\u6709\u5185\u5bb9\u5e76\u4e0d\u5bb9\u6613\" \/><\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8fd9\u662f\u5426\u610f\u5473\u7740 SEO \u5df2\u7ecf\u8fc7\u65f6\u4e86\uff1f<\/h3>\n<p>\u4e0d\u3002\u53ea\u662f\u8981\u6c42\u66f4\u9ad8\u3002\u5982\u4eca\uff0c\u8981\u60f3\u5728 Google \u7684\u6392\u540d\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u771f\u6b63\u503c\u5f97\u3002\u6b64\u5916\uff0c\u60a8\u5fc5\u987b\u51c6\u5907\u597d\u63a5\u53d7\u4e00\u4e9b\u6311\u6218\uff0c\u4ee5\u4ee4\u4eba\u4fe1\u670d\u5730\u5411 Google \u8bc1\u660e\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u4f60\u5e94\u8be5\uff1a<\/p>\n<ul>\n<li>\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u800c\u4e0d\u662f\u83b7\u53d6\u4f4e\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/li>\n<li>\u521b\u5efa\u72ec\u7279\u7684\u5185\u5bb9\u800c\u4e0d\u662f\u7b80\u5355\u5730\u91cd\u590d\u6392\u540d\u9760\u524d\u7684\u9875\u9762\u5df2\u7ecf\u4f20\u8fbe\u7684\u5185\u5bb9\u3002<\/li>\n<li>\u4e0e\u5efa\u7acb\u4efb\u4f55\u57fa\u672c\u7f51\u7ad9\u76f8\u6bd4\uff0c\u63d0\u4f9b\u5353\u8d8a\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<p><strong>\u53d1\u73b0\u66f4\u591a\uff1a<\/strong> <em>\u63d0\u5347 Google \u6392\u540d\u7684\u6280\u5de7<\/em><\/p>\n<h2><a id=\"%E2%80%9Cnobody-is-clicking-search-results-anymore%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u641c\u7d22\u7ed3\u679c\u4e0d\u518d\u88ab\u70b9\u51fb\u201d<\/h2>\n<p>\u6709\u65ad\u8a00\u79f0\uff0cGoogle \u6b63\u5728\u901a\u8fc7\u5728 SERP \u4e2d\u786e\u4fdd\u76f4\u63a5\u7b54\u6848\u7684\u70b9\u51fb\u6765\u7834\u574f SEO\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u770b\u4e00\u4e0b\u67e5\u8be2\u201cwho plays russ on friends\u201d\u7684 SERP\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sHh08HG.jpeg\" alt=\"\u201c\u8c01\u5728\u300a\u8001\u53cb\u8bb0\u300b\u4e2d\u626e\u6f14\u4e86 Russ\u201d \u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u7cbe\u9009\u7247\u6bb5\" \/><\/p>\n<p>\u9274\u4e8e\u7b54\u6848\u5f88\u5bb9\u6613\u83b7\u5f97\uff0c\u6211\u4eec\u53ef\u4ee5\u5408\u7406\u5730\u5047\u8bbe\u5927\u591a\u6570\u7528\u6237\u53ef\u80fd\u4e0d\u4f1a\u8d39\u5fc3\u70b9\u51fb\u3002<\/p>\n<p>Tenten \u5173\u952e\u8bcd\u63a2\u7d22\u7684\u6570\u636e\u652f\u6301\u4e86\u8fd9\u4e00\u8bf4\u6cd5\u3002\u5c3d\u7ba1\u7f8e\u56fd\u6bcf\u6708\u7684\u641c\u7d22\u91cf\u4f30\u8ba1\u6709 1.2K\uff0c\u4f46\u5e73\u5747\u6bcf\u6b21\u641c\u7d22\u7684\u70b9\u51fb\u91cf\u4ec5\u4e3a 0.35 \u6b21\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bpcanVX.png\" alt=\"\u6bcf\u6b21\u641c\u7d22\u201c\u8c01\u5728\u300a\u8001\u53cb\u8bb0\u300b\u4e2d\u626e\u6f14\u4e86 Russ\u201d\u7684\u4f30\u7b97\u70b9\u51fb\u6b21\u6570\" \/><\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u662f\u4ec0\u4e48\u5bfc\u81f4\u4e86\u8fd9\u79cd\u8d8b\u52bf\uff1f<\/h3>\n<p>Google \u901a\u8fc7\u5728 SERP \u4e0a\u76f4\u63a5\u63d0\u4f9b\u7b54\u6848\u6765\u589e\u5f3a\u5176\u5bf9\u7528\u6237\u7684\u5b9e\u7528\u6027\u3002\u5c31\u662f\u8fd9\u4e48\u7b80\u5355\u3002<\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8fd9\u662f\u5426\u610f\u5473\u7740 SEO \u7684\u6b7b\u4ea1\uff1f<\/h3>\n<p>\u4e0d\u662f\u3002\u5982\u679c\u60a8\u8ffd\u6c42\u7684\u662f\u81ea\u7136\u70b9\u51fb\uff0c\u90a3\u4e48\u60a8\u53ea\u9700\u8981\u4f18\u5148\u8003\u8651\u90a3\u4e9b\u65e0\u6cd5\u5728 SERP \u4e2d\u5f97\u5230\u53ca\u65f6\u56de\u7b54\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u867d\u7136 Google \u76f4\u63a5\u5728 SERP \u4e0a\u56de\u7b54\u4e86\u6709\u5173\u201c\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5de5\u4f5c\u201d\u7684\u95ee\u9898\uff0c\u4f46\u5b83\u5bf9\u201c\u8c01\u5728\u300a\u8001\u53cb\u8bb0\u300b\u4e2d\u626e\u6f14\u4e86 russ\u201d\u7684\u95ee\u9898\u4e5f\u505a\u4e86\u540c\u6837\u7684\u5904\u7406\u3002\u4f46\u662f\uff0c\u8fd9\u6bb5\u7b80\u77ed\u7684\u6587\u5b57\u662f\u5426\u63d0\u4f9b\u4e86\u5bf9\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u8fd0\u4f5c\u7684\u900f\u5f7b\u7406\u89e3\uff0c\u8fd8\u662f\u9700\u8981\u70b9\u51fb\u624d\u80fd\u83b7\u5f97\u66f4\u591a\u4fe1\u606f\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GbOEKNX.png\" alt=\"\u201c\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u8fd0\u4f5c\u201d\u7684\u7cbe\u9009\u6458\u8981\" \/><\/p>\n<p>\u6839\u636e Keywords Explorer \u7684\u6570\u636e\uff0c\u4f3c\u4e4e\u662f\u540e\u8005\u3002\u5e73\u5747\u6bcf\u6b21\u641c\u7d22\u6709 0.84 \u6b21\u70b9\u51fb\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/f5ZexGm.png\" alt=\"\u201c\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u8fd0\u4f5c\u201d\u7684\u6bcf\u6b21\u641c\u7d22\u7684\u4f30\u7b97\u70b9\u51fb\u6b21\u6570\" \/><\/p>\n<p>\u7528\u51e0\u53e5\u8bdd\u6765\u7406\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u8fd0\u4f5c\u65b9\u5f0f\u662f\u4e00\u9879\u6311\u6218\u3002\u8fd9\u662f\u4e00\u4e2a\u590d\u6742\u7684\u4e3b\u9898\uff0c\u9700\u8981\u8be6\u7ec6\u7684\u89e3\u91ca\u3002\u56e0\u6b64\uff0c\u8fd9\u79cd\u6027\u8d28\u7684\u5173\u952e\u8bcd\u5bf9\u4e8e Google 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