{"id":4878,"date":"2024-06-24T14:57:21","date_gmt":"2024-06-24T06:57:21","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4878"},"modified":"2024-06-24T15:11:28","modified_gmt":"2024-06-24T07:11:28","slug":"exciting-news-enhanced-intelligence-for-google-searches-now-live-in-the-united-states","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/advanced-seo\/\u4ee4\u4eba\u5174\u594b\u7684\u6d88\u606f\u662f\uff0c\u8c37\u6b4c\u641c\u7d22\u589e\u5f3a\u667a\u80fd\u73b0\u5df2\u5728\u7f8e\u56fd\/","title":{"rendered":"\u4ee4\u4eba\u5174\u594b\u7684\u6d88\u606f\uff1aGoogle \u641c\u7d22\u589e\u5f3a\u667a\u80fd\u73b0\u5df2\u5728\u7f8e\u56fd\u4e0a\u7ebf\uff01"},"content":{"rendered":"<p>\u6bd4\u4ee5\u5f80\u66f4\u5feb\u5730\u53d1\u73b0\u4fe1\u606f\uff01Google \u5f15\u5165\u4e86\u7531 AI \u9a71\u52a8\u7684\u6458\u8981\uff0c\u4f9b\u7f8e\u56fd\u641c\u7d22\u4f7f\u7528\u3002\u66f4\u51c6\u786e\u5730\u638c\u63e1\u4e3b\u9898\u5e76\u6df1\u5165\u4e86\u89e3\u5404\u79cd\u89c2\u70b9\u3002<\/p>\n<p>\u5728\u5176\u5e74\u5ea6 I\/O \u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\uff0cGoogle \u900f\u9732\u4e86\u5c06\u751f\u6210\u5f0f AI \u76f4\u63a5\u96c6\u6210\u5230 Google Search \u4e2d\u7684\u610f\u56fe\u3002<\/p>\n<p>\u6b64\u5916\uff0cGoogle \u8fd8\u62ab\u9732\u4e86\u5176\u57fa\u4e8e AI \u7684\u641c\u7d22\u4f53\u9a8c\u7684\u6269\u5c55\uff0c\u65e8\u5728\u5f7b\u5e95\u6539\u53d8\u4eba\u4eec\u63a2\u7d22\u548c\u6d88\u5316\u4fe1\u606f\u7684\u65b9\u5f0f\u3002<\/p>\n<p>\u672a\u6765\u7684\u589e\u5f3a\u529f\u80fd\u5c06\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u53ef\u5b9a\u5236\u7684\u5feb\u7167\uff0c\u7528\u4e8e\u7b80\u5316\u8bed\u8a00\u6216\u63d0\u4f9b\u6df1\u5165\u7684\u7ec6\u8282<\/li>\n<li>\u8fd0\u7528\u6279\u5224\u6027\u601d\u7ef4\u8fc7\u7a0b\uff0c\u5de7\u5999\u89e3\u51b3\u590d\u6742\u95ee\u9898<\/li>\n<li>\u5185\u7f6e\u89c4\u5212\u529f\u80fd\uff0c\u53ef\u7528\u4e8e\u51c6\u5907\u996d\u83dc\u548c\u5ea6\u5047\u7b49\u6d3b\u52a8<\/li>\n<li>AI \u7ba1\u7406\u7684\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff0c\u7528\u4e8e\u63a2\u7d22\u6982\u5ff5\u548c\u6fc0\u53d1\u521b\u9020\u529b<\/li>\n<li>\u901a\u8fc7\u4e0a\u4f20\u7684\u89c6\u9891\u548c\u56fe\u7247\u8fdb\u884c\u67e5\u8be2\uff0c\u8fdb\u884c\u89c6\u89c9\u641c\u7d22<\/li>\n<\/ul>\n<p>Google Search \u7684\u8d1f\u8d23\u4eba Liz Reid \u8868\u793a <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">\u5b98\u65b9\u58f0\u660e<\/a>:<\/p>\n<blockquote>\n<p>\u201c\u6709\u4e86\u751f\u6210\u5f0f AI\uff0cSearch \u73b0\u5728\u53ef\u4ee5\u53d1\u6325\u8d85\u51fa\u9884\u671f\u7684\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u67e5\u8be2\u4efb\u4f55\u5f15\u8d77\u60a8\u5174\u8da3\u6216\u9700\u8981\u5b8c\u6210\u7684\u4e8b\u60c5 - \u4ece\u7814\u7a76\u5230\u89c4\u5212\u518d\u5230\u96c6\u601d\u5e7f\u76ca - Google \u5c06\u8d1f\u8d23\u57fa\u7840\u5de5\u4f5c\u3002\u201d<\/p>\n<\/blockquote>\n<h2><a id=\"whats-happening-in-google-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u641c\u7d22\u4e2d\u53d1\u751f\u4e86\u4ec0\u4e48<\/h2>\n<h3><a id=\"fresh-gemini-model\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5168\u65b0\u53cc\u5b50\u5ea7\u8f66\u578b<\/h3>\n<p>\u4e2a\u6027\u5316\u7684 Gemini \u8bed\u8a00\u6a21\u578b\u662f Google \u7684 AI \u9a71\u52a8\u7684\u641c\u7d22\u8f6c\u6362\u7684\u6838\u5fc3\u3002<\/p>\n<p>Google \u7684\u516c\u544a\u660e\u786e\u6307\u51fa\uff1a<\/p>\n<blockquote>\n<p>\u201c\u8fd9\u4e00\u5207\u90fd\u5f97\u76ca\u4e8e\u4e13\u4e3a Google \u641c\u7d22\u91cf\u8eab\u5b9a\u5236\u7684\u65b0\u578b Gemini \u6a21\u578b\u3002\u5b83\u5c06 Gemini \u7684\u590d\u6742\u529f\u80fd\uff08\u5305\u62ec\u591a\u6b65\u63a8\u7406\u3001\u89c4\u5212\u548c\u591a\u6a21\u6001\uff09\u4e0e\u6211\u4eec\u4e00\u6d41\u7684\u641c\u7d22\u7cfb\u7edf\u878d\u5408\u5728\u4e00\u8d77\u3002\u201d<\/p>\n<\/blockquote>\n<p>AI \u6458\u8981\u901a\u8fc7\u6c47\u96c6\u6765\u81ea\u5404\u79cd\u6765\u6e90\u7684\u6570\u636e\u6765\u5feb\u901f\u54cd\u5e94\u67e5\u8be2\u3002<\/p>\n<p>Google \u663e\u793a\u4e2a\u4eba\u5df2\u7ecf\u901a\u8fc7\u641c\u7d22\u5b9e\u9a8c\u5ba4\u8bbf\u95ee\u4e86 AI \u6458\u8981\u6570\u5341\u4ebf\u6b21\u3002<\/p>\n<h3><a id=\"ai-summaries-in-us-search-outcomes\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI \u7f8e\u56fd\u641c\u7d22\u7ed3\u679c\u6458\u8981<\/h3>\n<p>Google \u6b63\u5728\u5c06 AI \u6458\u8981\u4ece\u641c\u7d22\u5b9e\u9a8c\u5ba4\u8f6c\u79fb\u5230\u5176\u4e00\u822c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u672c\u5468\u6570\u4ebf\u7f8e\u56fd\u641c\u7d22\u8005\u5c06\u53ef\u4ee5\u8bbf\u95ee AI \u6458\u8981\uff0c\u5230\u5e74\u5e95\u8fd9\u4e00\u6570\u5b57\u5c06\u8d85\u8fc7 10 \u4ebf\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/ayPqg41.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ayPqg41.png\" alt=\"\" \/><\/a><\/p>\n<p>\u641c\u7d22\u8005\u5f88\u5feb\u5c31\u80fd\u4fee\u6539 AI \u6458\u8981\u4e2d\u7684\u8bed\u8a00\u548c\u4fe1\u606f\u6df1\u5ea6\uff0c\u4ee5\u5339\u914d\u4ed6\u4eec\u7684\u504f\u597d\u548c\u5bf9\u4e3b\u9898\u7684\u7406\u89e3\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/osKj3li.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/osKj3li.png\" alt=\"\" \/><\/a><\/p>\n<h3><a id=\"complex-queries-planning-abilities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u590d\u6742\u7684\u8c03\u67e5\u548c\u89c4\u5212\u80fd\u529b<\/h3>\n<p>Gemini \u7684\u591a\u6b65\u9aa4\u63a8\u7406\u80fd\u529b\u5c06\u4f7f\u60a8\u80fd\u591f\u63d0\u51fa\u590d\u6742\u7684\u95ee\u9898\u5e76\u83b7\u5f97\u590d\u6742\u7684\u7b54\u6848\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u63d0\u51fa\u8fd9\u6837\u7684\u95ee\u9898\uff1a\u201c\u5bfb\u627e\u6ce2\u58eb\u987f\u6700\u597d\u7684\u745c\u4f3d\u6216\u666e\u62c9\u63d0\u5de5\u4f5c\u5ba4\uff0c\u5e76\u5c55\u793a\u5176\u8bd5\u7528\u670d\u52a1\u7684\u8be6\u7ec6\u4fe1\u606f\u4ee5\u53ca\u4e0e\u706f\u5854\u5c71\u7684\u6b65\u884c\u8ddd\u79bb\u201d\uff0c\u7136\u540e\u6536\u5230\u4e00\u4e2a\u5168\u9762\u7684\u7b54\u590d\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/WoVttkf.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WoVttkf.png\" alt=\"\" \/><\/a><\/p>\n<p>\u9664\u4e86\u89e3\u7b54\u590d\u6742\u7684\u7591\u95ee\u5916\uff0cGoogle \u8fd8\u5c06\u4e3a\u89c4\u5212\u751f\u6d3b\u7684\u5404\u4e2a\u65b9\u9762\u63d0\u4f9b\u652f\u6301\uff0c\u4f8b\u5982\u51c6\u5907\u996d\u83dc\u548c\u5ea6\u5047\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u641c\u7d22\u7c7b\u4f3c\u201c\u4e3a\u56e2\u4f53\u5236\u5b9a\u4e00\u4efd\u6613\u4e8e\u51c6\u5907\u7684 3 \u5929\u81b3\u98df\u8ba1\u5212\u201d\u6765\u5bfb\u6c42\u4e2a\u6027\u5316\u81b3\u98df\u8ba1\u5212\u3002\u60a8\u5c06\u6536\u5230\u4e00\u4efd\u5b9a\u5236\u8ba1\u5212\uff0c\u5176\u4e2d\u5305\u542b\u6765\u81ea\u4e0d\u540c\u7f51\u7ad9\u7684\u98df\u8c31\u3002<\/p>\n<h3><a id=\"ai-arranged-outcomes-visual-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI-\u7ec4\u7ec7\u6210\u679c\u4e0e\u89c6\u89c9\u63a2\u7a76<\/h3>\n<p>Google \u6b63\u5728\u63a8\u51fa\u7531 AI \u7ba1\u7406\u7684\u7ed3\u6784\u5316\u7ed3\u679c\u9875\u9762\uff0c\u5c06\u6709\u4ef7\u503c\u7684\u53d1\u73b0\u7ec4\u7ec7\u5728 AI \u521b\u5efa\u7684\u72ec\u5bb6\u6807\u9898\u4e0b\uff0c\u63d0\u4f9b\u4e0d\u540c\u7684\u89c2\u70b9\u548c\u5185\u5bb9\u7c7b\u578b\u3002<\/p>\n<p>\u8be5\u529f\u80fd\u5c06\u4ece\u9910\u996e\u548c\u98df\u8c31\u7c7b\u522b\u5f00\u59cb\uff0c\u5e76\u8ba1\u5212\u6269\u5c55\u5230\u7535\u5f71\u3001\u97f3\u4e50\u3001\u4e66\u7c4d\u3001\u4f4f\u5bbf\u3001\u8d2d\u7269\u7b49\u3002<\/p>\n<p>Google \u8fd8\u5141\u8bb8\u7528\u6237\u4f7f\u7528\u89c6\u9891\u5185\u5bb9\u63d0\u51fa\u67e5\u8be2\u3002\u8fd9\u79cd\u89c6\u89c9\u641c\u7d22\u529f\u80fd\u53ef\u4ee5\u901a\u8fc7\u6355\u6349\u95ee\u9898\u6216\u63d0\u51fa\u67e5\u8be2\u6765\u8282\u7701\u65f6\u95f4\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u5f55\u5236\u89c6\u9891\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/TX2bRRU.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/TX2bRRU.png\" alt=\"\" \/><\/a><\/p>\n<h2><a id=\"what-does-this-signify-for-businesses\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8fd9\u5bf9\u4f01\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/h2>\n<p>\u5c3d\u7ba1 Google \u5ba3\u4f20\u6b64\u589e\u5f3a\u529f\u80fd\u4f5c\u4e3a\u63d0\u9ad8\u641c\u7d22\u8d28\u91cf\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u4f46 AI \u751f\u6210\u7684\u5185\u5bb9\u7684\u6d41\u884c\u53ef\u80fd\u4f1a\u5f71\u54cd\u4f9d\u8d56 Google \u641c\u7d22\u6d41\u91cf\u7684\u4f01\u4e1a\u548c\u51fa\u7248\u5546\u3002<\/p>\n<p>AI \u6458\u8981\u5360\u636e\u4e86\u5927\u91cf\u7684\u5c4f\u5e55\u7a7a\u95f4\uff0c\u53ef\u80fd\u4f1a\u63a9\u76d6\u4f20\u7edf\u7684\u201c\u84dd\u8272\u94fe\u63a5\u201d\u7f51\u7edc\u7ed3\u679c\uff0c\u5927\u5927\u964d\u4f4e\u70b9\u51fb\u7387\u3002<\/p>\n<p>\u7edf\u8ba1\u6570\u636e\u6765\u81ea <a href=\"https:\/\/ziptie.dev\/blog\/state-of-sge-11-google-sge-disruptions-found-after-analyzing-500k-queries\/#:~:text=Brand%20New%20Ranking%20Algorithm%3A%20only%2047%25%20of%20the%20top%2010%20traditional%20search%20results%20are%20sources%20for%20SGE.%C2%A0\">\u624e\u5e26<\/a> \u4ee5\u53ca Search Engine Journal \u7684\u64b0\u7a3f\u4eba\uff0c <a href=\"https:\/\/www.searchenginejournal.com\/google-sge-organic-traffic-impact-divided-by-verticals\/514800\/\">\u5df4\u7279\u00b7\u6208\u62c9\u5217\u7ef4\u5947<\/a>\uff0c\u8bf4\u660eAI\u6458\u8981\u6db5\u76d6\u4e86\u5927\u591a\u6570\u884c\u4e1a\u768480%\u4ee5\u4e0a\u7684\u641c\u7d22\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u9488\u5bf9 AI \u6458\u8981\u7684\u72ec\u7279\u6392\u540d\u7ed3\u6784\u4e2d\uff0c\u524d 10 \u4e2a\u4f20\u7edf\u7f51\u7edc\u7ed3\u679c\u4e2d\u53ea\u6709 47% \u663e\u793a\u4e3a\u6458\u8981\u751f\u6210\u80cc\u540e\u7684\u6765\u6e90\u3002<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/author\/bartosz-goralewicz\/\">\u5df4\u7279\u00b7\u6208\u62c9\u5217\u7ef4\u5947<\/a>Onely \u521b\u59cb\u4eba\u62ab\u9732\u4e86\u6709\u5173 AI \u6458\u8981\uff08\u4ee5\u524d\u79f0\u4e3a SGE\uff09\u7684\u4ee5\u4e0b\u4fe1\u606f\uff1a<\/p>\n<blockquote>\n<p>\u201cSGE \u7684\u8fd0\u4f5c\u6c34\u5e73\u4e0e\u6807\u51c6\u641c\u7d22\u5b8c\u5168\u4e0d\u540c\u3002\u8981\u60f3\u5728 Google SGE \u4e2d\u5c55\u793a\uff0c\u5fc5\u987b\u5236\u5b9a\u9002\u5408\u5f53\u4ee3\u73af\u5883\u7684\u72ec\u7279\u7b56\u7565\u3002\u8fd9\u662f\u4e00\u573a\u5168\u65b0\u7684\u6bd4\u8d5b\u3002\u201d<\/p>\n<\/blockquote>\n<p>ZipTie \u7684 Tomasz Rudzki \u8b66\u544a\u8bf4\uff1a<\/p>\n<blockquote>\n<p>\u201cGoogle SGE 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