{"id":4870,"date":"2024-06-24T13:24:32","date_gmt":"2024-06-24T05:24:32","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4870"},"modified":"2024-06-24T13:48:57","modified_gmt":"2024-06-24T05:48:57","slug":"whai-is-google-sge","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/google-sge-\u662f\u4ec0\u4e48\/","title":{"rendered":"Google \u4e2d\u7684 SGE \u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u7684\u89e3\u91ca"},"content":{"rendered":"<p>\u6df1\u5165\u4e86\u89e3 Google \u7684\u641c\u7d22\u751f\u6210\u4f53\u9a8c (SGE)\uff01\u4e86\u89e3\u8fd9\u9879\u7531 AI \u63a8\u52a8\u7684\u8fdb\u6b65\u5982\u4f55\u91cd\u5851\u641c\u7d22\u529f\u80fd\u53ca\u5176\u5bf9\u4e2a\u4eba\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u5728 2023 \u5e74\u7684 Google I\/O \u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\uff0c\u6211\u4eec\u4e86\u89e3\u5230 <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">\u521d\u6b65\u6982\u5ff5<\/a> \u5c55\u793a\u4e86\u751f\u6210\u6027 AI \u4e0e\u641c\u7d22\u7ed3\u679c\u7684\u96c6\u6210\u3002\u6b64\u5916\uff0c\u8fd8\u5f15\u5165\u4e86\u4e00\u4e2a\u65b0\u672f\u8bed SGE\u3002<\/p>\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u8fd9\u4e9b\u53d1\u5c55\u7684\u610f\u4e49\uff0c\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u89c1\u8bc1 Google \u683c\u5c40\u7684\u91cd\u5927\u8f6c\u53d8\u3002<\/p>\n<h2>\u751f\u6210\u641c\u7d22\u4f53\u9a8c\u5230\u5e95\u5305\u542b\u4ec0\u4e48\uff1f<\/h2>\n<p>SGE \u6307\u7684\u662f\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u3002\u5b83\u8868\u793a Google \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u878d\u5165\u4e86 AI \u7684\u751f\u6210\u529f\u80fd\uff0c\u4f7f\u5176\u66f4\u52a0\u4e2a\u6027\u5316\u3001\u76f8\u5173\u5ea6\u66f4\u9ad8\uff0c\u5e76\u4e14\u66f4\u7b26\u5408\u4e2a\u4eba\u7528\u6237\u7684\u884c\u4e3a\u548c\u610f\u56fe\u3002<\/p>\n<p>\u5f53\u53d1\u8d77\u67e5\u8be2\u65f6\uff0cSGE \u4e0d\u4ec5\u4ec5\u663e\u793a\u6700\u76f8\u5173\u7684\u7f51\u9875\uff0c\u8fd8\u4f1a\u9884\u89c1\u7528\u6237\u7684\u6f5c\u5728\u67e5\u8be2\u548c\u9700\u6c42\uff0c\u5e76\u5229\u7528 Google \u7684\u751f\u6210\u6027 AI \u6280\u672f\u751f\u6210\u5b9a\u5236\u54cd\u5e94\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XCGqO7j.jpeg\" alt=\"IOM_BryceCanyon_Desktop_Launch.width-1000.\u683c\u5f0f-webp\" \/><\/p>\n<p>\u8fd9\u79cd\u65b9\u6cd5\u4e0e Google \u641c\u7d22\u7ed3\u679c\u4e2d\u5e38\u89c1\u7684\u4f20\u7edf 10 \u4e2a\u84dd\u8272\u94fe\u63a5\u6709\u5f88\u5927\u4e0d\u540c\u3002\u641c\u7d22\u7ed3\u679c\u662f\u9488\u5bf9\u6bcf\u4e2a\u7528\u6237\u52a8\u6001\u751f\u6210\u7684\uff0c\u8003\u8651\u5230\u67e5\u8be2\u4e0a\u4e0b\u6587\u3001\u7528\u6237\u7684\u641c\u7d22\u5386\u53f2\u4ee5\u53ca\u5176\u4ed6\u4eba\u5982\u4f55\u5904\u7406\u7c7b\u4f3c\u67e5\u8be2\u3002\u8fd9\u610f\u5473\u7740\u6bcf\u6b21\u67e5\u8be2\u7684\u7ed3\u679c\u53ef\u80fd\u4f1a\u6709\u5f88\u5927\u5dee\u5f02\u3002<\/p>\n<h3>\u90a3\u4e48 SGE \u7a76\u7adf\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\u5462\uff1f<\/h3>\n<p>Google \u7684\u641c\u7d22\u751f\u6210\u4f53\u9a8c (SGE) \u5229\u7528\u5404\u79cd\u5927\u578b\u8bed\u8a00\u6a21\u578b (LLM)\uff0c\u4f8b\u5982 MUM\uff08\u591a\u4efb\u52a1\u7edf\u4e00\u6a21\u578b\uff09\u548c PaLM2 \u7b49\u3002\u8fd9\u4e9b LLM \u6784\u6210\u4e86 Google \u5c16\u7aef\u6280\u672f\u7684\u4e00\u90e8\u5206 <a href=\"https:\/\/blog.google\/technology\/ai\/google-gemini-ai\/#capabilities\">Gemini AI \u578b\u53f7<\/a> \u65e8\u5728\u7406\u89e3\u7528\u6237\u67e5\u8be2\u3001\u8bc4\u4f30\u76f8\u5173\u5185\u5bb9\u5e76\u66f4\u6709\u6548\u3001\u66f4\u51c6\u786e\u5730\u63d0\u4f9b\u76f8\u5173\u7ed3\u679c\u3002<\/p>\n<p>\u8fd9\u4e9b\u6a21\u578b\u5728 SGE \u4e2d\u7684\u878d\u5408\u4f53\u73b0\u4e86 Google \u81f4\u529b\u4e8e\u5229\u7528\u6700\u5148\u8fdb\u7684 AI \u6765\u63d0\u4f9b\u66f4\u76f8\u5173\u3001\u66f4\u8be6\u5c3d\u548c\u66f4\u5177\u60c5\u5883\u611f\u77e5\u7684\u54cd\u5e94\uff0c\u4ece\u800c\u4e30\u5bcc\u7528\u6237\u7684\u641c\u7d22\u4f53\u9a8c\u3002<\/p>\n<h3><\/h3>\n<p>\u53ef\u4ee5\u5c1d\u8bd5\u4e00\u4e0b SGE \u5417\uff1f<\/p>\n<p>\u81ea 2024 \u5e74 3 \u6708\u8d77\uff0c\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u4ec5\u5728\u5c11\u6570\u51e0\u4e2a\u56fd\u5bb6\/\u5730\u533a\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u63d0\u4f9b\uff1a <a href=\"https:\/\/labs.google\/\">Google \u5b9e\u9a8c\u5ba4<\/a> \u65e9\u671f\u8bbf\u95ee\u8ba1\u5212\u3002<\/p>\n<h2>SGE \u5bf9\u641c\u7d22\u7ed3\u679c\u6709\u4f55\u5f71\u54cd\uff1f<\/h2>\n<p>\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u5bf9\u641c\u7d22\u7ed3\u679c\u7684\u5f71\u54cd\u7684\u786e\u5207\u7a0b\u5ea6\u4ecd\u4e0d\u786e\u5b9a\uff0c\u4f46\u9884\u8ba1\u5728 2024 \u5e74 5 \u6708\u5373\u5c06\u4e3e\u884c\u7684 Google I\/O \u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\u5c06\u5bf9\u6b64\u4e8b\u505a\u51fa\u660e\u786e\u8bf4\u660e\u3002<\/p>\n<p>\u6216\u8bb8\uff0c\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u5c06\u5728\u7279\u5b9a\u641c\u7d22\u7ed3\u679c\u4e2d\u5360\u636e\u91cd\u8981\u5730\u4f4d\uff0c\u6709\u53ef\u80fd\u7528 Google \u7684\u81ea\u751f\u6210\u7ed3\u679c\u53d6\u4ee3\u4ed8\u8d39\u5e7f\u544a\u6216\u539f\u751f\u641c\u7d22\u529f\u80fd\u3002\u5982\u4e0b\u4f8b\u6240\u793a\uff0c\u6700\u663e\u8457\u7684\u51cf\u5c11\u4f3c\u4e4e\u4f53\u73b0\u5728\u4f20\u7edf\u6709\u673a\u7ed3\u679c\u7684\u53ef\u89c1\u6027\u4e0a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/hq2WCwN.jpeg\" alt=\"\u5f53\u524d SERP \u4e0e SGE \u5bf9\u6bd4\" \/><\/p>\n<p>\u6839\u636e\u5bf9\u65b0\u5c5e\u6027\u7684 beta \u6d4b\u8bd5\uff0c\u521d\u6b65\u8ff9\u8c61\u8868\u660e\u5c06\u53d1\u751f\u91cd\u5927\u53d8\u5316\u3002\u6839\u636e <a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\">\u6743\u5a01<\/a>:<\/p>\n<ul>\n<li>\u8d85\u8fc7 90% \u7684\u641c\u7d22\u7ed3\u679c\u53ef\u4ee5\u663e\u793a\u751f\u6210\u7ed3\u679c\uff0c<\/li>\n<li>\u672a\u6765\u51e0\u4e4e\u6240\u6709\u54c1\u724c\u641c\u7d22\uff08\u4f8b\u5982\u201c\u8010\u514b\u201d\uff09\u90fd\u53ef\u80fd\u51fa\u73b0\u751f\u6210\u6027\u53cd\u5e94\uff0c<\/li>\n<li>\u7ea6\u6709 62% \u7684 SGE \u94fe\u63a5\u6765\u81ea\u524d 10 \u4e2a\u641c\u7d22\u7ed3\u679c\u4e4b\u5916\uff0c<\/li>\n<li>\u7535\u5b50\u5546\u52a1\u3001\u65c5\u6e38\u548c\u4fdd\u9669\u7b49\u5177\u6709\u4ea4\u6613\u610f\u56fe\u7684\u67e5\u8be2\u53ef\u80fd\u4f1a\u53d7\u5230\u6700\u4e25\u91cd\u7684\u5f71\u54cd\u3002<\/li>\n<\/ul>\n<h3>SGE \u7684\u53ef\u80fd\u7f3a\u70b9<\/h3>\n<p>\u5c3d\u7ba1\u641c\u7d22\u751f\u6210\u4f53\u9a8c (SGE) \u6709\u671b\u5728\u8fc7\u53bb\u4e8c\u5341\u5e74\u4e2d\u5f15\u9886\u6211\u4eec\u4e0e Google \u641c\u7d22\u4e92\u52a8\u65b9\u5f0f\u7684\u6700\u91cd\u5927\u8f6c\u53d8\uff0c\u4f46\u5b83\u4e5f\u5b58\u5728\u4e0d\u5bb9\u5c0f\u89d1\u7684\u8d1f\u9762\u5f71\u54cd\u3002<\/p>\n<p>\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u95ee\u9898\u662f\u641c\u7d22\u7ed3\u679c\u4e0d\u51c6\u786e\u7684\u98ce\u9669\u3002\u9274\u4e8e SGE \u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u751f\u6210\u5f0f AI \u6765\u751f\u6210\u54cd\u5e94\uff0c\u56e0\u6b64\u53ef\u80fd\u5b58\u5728\u751f\u6210\u7684\u4fe1\u606f\u4e0d\u51c6\u786e\u6216\u4e0d\u53ef\u9760\u7684\u60c5\u51b5\u3002\u8fd9\u79cd\u4e0d\u51c6\u786e\u6027\u53ef\u80fd\u662f\u7531\u4e8e AI \u4f9d\u8d56\u73b0\u6709\u7684\u5728\u7ebf\u8d44\u6599\u800c\u4ea7\u751f\u7684\uff0c\u800c\u8fd9\u4e9b\u8d44\u6599\u672c\u8eab\u53ef\u80fd\u5305\u542b\u9519\u8bef\u6216\u9519\u8bef\u4fe1\u606f\u3002\u6b63\u5982\u6700\u8fd1\u7684\u4e00\u4efd\u62a5\u544a\u6240\u5f3a\u8c03\u7684\u90a3\u6837 <a href=\"https:\/\/www.bleepingcomputer.com\/news\/google\/googles-new-ai-search-results-promotes-sites-pushing-malware-scams\/#google_vignette\">\u54d4\u54d4\u7535\u8111<\/a>\uff0cSGE \u53ef\u80fd\u5b58\u5728\u6076\u610f\u8f6f\u4ef6\u548c\u8bc8\u9a97\u884c\u4e3a\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u53ef\u80fd\u7684\u7f3a\u70b9\u662f SGE \u4e25\u91cd\u4f9d\u8d56 Google \u8ba4\u4e3a\u7684\u6743\u5a01\u7f51\u7ad9\uff0c\u800c\u4e0d\u662f\u5c0f\u578b\u72ec\u7acb\u4f01\u4e1a\u3002\u6700\u8fd1\uff0c\u641c\u7d22\u7ed3\u679c\u88ab Reddit \u548c Quora \u7b49\u7528\u6237\u751f\u6210\u5185\u5bb9\u5e73\u53f0\u6240\u4e3b\u5bfc\uff0cReddit \u5728\u8d85\u8fc7 <a href=\"https:\/\/searchengineland.com\/reddit-dominates-google-search-discussions-forums-437501\">97% \u4ea7\u54c1\u8bc4\u8bba\u67e5\u8be2<\/a>.<\/p>\n<h2>\u4eba\u4eec\u5e94\u8be5\u5982\u4f55\u4e3a SGE \u505a\u597d\u51c6\u5907\uff1f<\/h2>\n<p>\u76ee\u524d\u5bf9SEO\u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\uff0c\u6700\u8c28\u614e\u7684\u5efa\u8bae\u662f\u201c\u4e3a\u5373\u5c06\u63a8\u51fa\u7684SGE\u505a\u597d\u51c6\u5907\u201d\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6700\u4f73\u5b9e\u8df5\u6240\u9700\u7684\u8c03\u6574\u4ecd\u4e0d\u660e\u786e\u3002Google \u7684\u5e7f\u6cdb\u8ff9\u8c61\u53ef\u4ee5\u4ece\u6700\u8fd1\u66f4\u65b0\u7684 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">\u6709\u7528\u7684\u5185\u5bb9\u6307\u5357<\/a>.<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u8003\u8651\u56e0\u7d20\uff1a<\/p>\n<ol>\n<li><strong>\u5173\u6ce8\u76ee\u6807\u53d7\u4f17<\/strong>\uff1a\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u4ee5\u6ee1\u8db3\u7406\u60f3\u7528\u6237\u7684\u67e5\u8be2\uff0c\u63d0\u4f9b\u8be6\u7ec6\u7684\u3001\u6709\u4ef7\u503c\u7684\u7b54\u590d\u3002<\/li>\n<li><strong>\u4e0d\u8981\u5ffd\u89c6\u957f\u5c3e\u5173\u952e\u8bcd<\/strong>\uff1a\u4f7f\u7528\u5bf9\u8bdd\u5f0f\u957f\u5c3e\u5173\u952e\u8bcd\uff0c\u901a\u8fc7\u6709\u4ef7\u503c\u4e14\u72ec\u7279\u7684\u56de\u5e94\u6765\u4e0e\u7279\u5b9a\u7684\u641c\u7d22\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<li><strong>\u8003\u8651\u641c\u7d22\u610f\u56fe<\/strong>\uff1a\u5206\u6790\u641c\u7d22\u67e5\u8be2\u7684\u8bed\u4e49\uff0c\u4ee5\u786e\u5b9a\u7528\u6237\u7a76\u7adf\u5728\u5bfb\u627e\u4ec0\u4e48\uff0c\u5e76\u63d0\u4f9b\u66f4\u7cbe\u786e\u3001\u66f4\u5168\u9762\u7684\u7b54\u6848\u3002<\/li>\n<li><strong>\u4fee\u6539\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1a\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\u6765\u9610\u660e\u60a8\u7684\u7f51\u7ad9\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u9ad8\u641c\u7d22\u7ed3\u679c\u7684\u53ef\u89c1\u6027\u3002<\/li>\n<li><strong>\u4e0d\u8981\u5ffd\u89c6\u6280\u672fSEO<\/strong>\uff1a\u4f18\u5148\u8003\u8651\u5feb\u901f\u3001\u54cd\u5e94\u7684\u7f51\u7ad9\u4f53\u9a8c\uff0c\u8ba4\u8bc6\u5230\u5176\u5bf9\u6392\u540d\u548c\u7528\u6237\u4e92\u52a8\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li><strong>\u7a81\u51fa\u4f60\u7684\u4e13\u4e1a\u77e5\u8bc6<\/strong>\uff1a\u5982\u679c\u60a8\u62e5\u6709\u8be5\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u8bf7\u786e\u4fdd\u5728\u60a8\u7684\u5e73\u53f0\u4e0a\u4f53\u73b0\u8fd9\u4e00\u70b9\u3002\u867d\u7136 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