{"id":4809,"date":"2024-06-14T10:35:54","date_gmt":"2024-06-14T02:35:54","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4809"},"modified":"2024-06-14T11:39:04","modified_gmt":"2024-06-14T03:39:04","slug":"google-algorithmic-leak-2024","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u8c37\u6b4c\u7b97\u6cd5\u6cc4\u6f0f-2024\/","title":{"rendered":"Google \u641c\u7d22\u7b97\u6cd5\u6cc4\u6f0f 2024 \u2013 \u5b83\u5982\u4f55\u5f71\u54cd\u6211\u4eec\u5bf9 SEO \u7684\u601d\u8003"},"content":{"rendered":"<h3>Google \u7684\u79d8\u5bc6\u7b97\u6cd5\u901a\u8fc7 GitHub \u6cc4\u9732\u800c\u66dd\u5149\u2026\u2026<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/google-search-leak-2024.jpeg\" alt=\"Google \u641c\u7d22\u7b97\u6cd5\u6cc4\u6f0f 2024 - \u5b83\u5982\u4f55\u5f71\u54cd\u6211\u4eec\u5bf9 SEO \u7684\u601d\u8003\" \/><\/p>\n<p>Google \u6700\u8fd1\u901a\u8fc7\u5176 API \u63ed\u5f00\u4e86\u5176\u7b97\u6cd5\u7684\u590d\u6742\u6027\uff0c\u8fd9\u5728 SEO \u793e\u533a\u4e2d\u5f15\u8d77\u4e86\u8f70\u52a8\uff0c\u5f15\u53d1\u4e86\u4e00\u7cfb\u5217\u7684\u60c5\u7eea\uff08<em>\u201cGoogle \u58f0\u79f0 X\uff0c\u4f46\u5b9e\u9645\u4e0a\u662f Y\uff01\u201d<\/em>\uff09\u5e76\u63ed\u9732\u771f\u76f8\uff0c\u8fd9\u4e9b\u771f\u76f8\u53ef\u80fd\u4f1a\u91cd\u5851\u6211\u4eec\u5982\u4f55\u5728\u672a\u6765\u4f18\u5316\u5ba2\u6237\u7684\u7f51\u7ad9\u4ee5\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7684\u53ef\u89c1\u6027\uff0c\u5e76\u63d0\u4f9b\u6211\u4eec\u7684 <strong><a href=\"https:\/\/tenten.co\/seo\">SEO \u89e3\u51b3\u65b9\u6848<\/a><\/strong> \u6574\u4f53\u5730\u3002<\/p>\n<\/p>\n<p>\u5305\u62ec <strong>\u4f17\u591a\u529f\u80fd\u548c\u6a21\u5757<\/strong>\uff0c\u8fd9\u4e9b\u6587\u4ef6\u4e3a Google \u6392\u540d\u7b97\u6cd5\u7684\u5185\u90e8\u673a\u5236\u63d0\u4f9b\u4e86\u96be\u5f97\u7684\u673a\u4f1a\uff0c\u4f7f SEO \u4e13\u4e1a\u4eba\u5458\u80fd\u591f\u4ee5\u65e0\u4e0e\u4f26\u6bd4\u7684\u7cbe\u5ea6\u5fae\u8c03\u4ed6\u4eec\u7684\u7b56\u7565\u3002\u73b0\u5728\uff0c\u8fd9\u4f7f\u5f97\u8425\u9500\u4eba\u5458\u80fd\u591f\u66f4\u7d27\u5bc6\u5730\u5c06\u4ed6\u4eec\u7684\u52aa\u529b\u4e0e Google \u7528\u4e8e\u5bf9\u5728\u7ebf\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u7684\u5177\u4f53\u6807\u51c6\u76f8\u7ed3\u5408\u3002<\/p>\n<p>\u8fd9\u4e9b\u89c1\u89e3\u6311\u6218\u4e86\u957f\u671f\u4ee5\u6765\u7684\u4fe1\u5ff5\uff0c\u5e76\u8bc1\u5b9e\u4e86\u4eba\u4eec\u5bf9 Google \u5982\u4f55\u8bc4\u4f30\u548c\u6392\u540d\u7f51\u7edc\u5185\u5bb9\u7684\u6000\u7591\u3002\u8fd9\u4e9b\u65b0\u53d1\u73b0\u7684\u77e5\u8bc6\u4f7f\u6211\u4eec\u80fd\u591f\u91c7\u7528\u65b0\u65b9\u6cd5\u548c\u6280\u672f\u6765\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u7684\u53ef\u89c1\u6027\u548c\u5353\u8d8a\u6027\u80fd\u3002<\/p>\n<p>\u6211\u5f88\u4e50\u610f\u534f\u52a9\u4ece Google \u7684\u6392\u540d\u7cfb\u7edf API \u6587\u6863\u4e2d\u63d0\u70bc\u5927\u91cf\u4fe1\u606f\uff0c\u6216\u8005\u901a\u5e38\u6240\u5bfb\u6c42\u7684 <strong>Google \u641c\u7d22\u7b97\u6cd5\u6cc4\u6f0f<\/strong>\uff0c\u8f6c\u5316\u4e3a\u5207\u5b9e\u53ef\u884c\u7684\u89c1\u89e3\u3002\u7136\u800c\uff0c <strong>\u5728\u8fd9\u4e9b\u6392\u540d\u4fe1\u53f7\u7684\u786e\u5207\u610f\u4e49\u660e\u786e\u4e4b\u524d\uff0c\u8bf7\u8c28\u614e\u770b\u5f85\u6b64\u4fe1\u606f<\/strong>\u3002\u901a\u8fc7\u603b\u7ed3\u5173\u952e\u53d1\u73b0\uff0c\u6211\u7684\u76ee\u6807\u662f\u4e3a SEO \u4e13\u4e1a\u4eba\u58eb\u548c\u6570\u5b57\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e00\u9879\uff08\u5c3d\u7ba1\u8c28\u614e\u7ec6\u81f4\uff09\u7684\u7b56\u7565\uff0c\u4ee5\u4f18\u5316\u4ed6\u4eec\u7684\u7f51\u7ad9\uff0c\u5e76\u9075\u5b88 Google \u7684 <strong><em>\u5b9e\u9645\u7684<\/em><\/strong> \u5b9e\u8df5\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u63a2\u7d22\u7b49\u5f85\u6211\u4eec\u7684\u662f\u4ec0\u4e48\u53d1\u73b0\uff01<\/p>\n<h2><a id=\"google%E2%80%99s-algorithmic-secrets\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>Google \u7684\u7b97\u6cd5\u79d8\u5bc6<\/strong><\/h2>\n<p>Google \u7b97\u6cd5\u6cc4\u6f0f\uff08\u6280\u672f\u4e0a\u662f API \u6cc4\u6f0f\uff09\u7684\u542f\u793a <strong>14,000 \u4e2a\u7279\u5f81\u548c\u6392\u540d\u6307\u6807<\/strong> \u5728\u4ed6\u4eec\u7684\u641c\u7d22\u5e73\u53f0\u4e2d\u4f7f\u7528\u3002\u8fd9\u4e9b\u6587\u6863\u5df2\u5f97\u5230 Google \u7684\u8bc1\u5b9e\uff08\u5c3d\u7ba1\u6709\u4e9b\u4ee4\u4eba\u60ca\u8bb6\uff09\uff0c\u5b83\u4eec\u63d0\u4f9b\u4e86\u5bf9\u641c\u7d22\u6392\u540d\u5404\u4e2a\u65b9\u9762\u7684\u89c1\u89e3\uff0c\u5305\u62ec\u4e0d\u540c\u7684 PageRank \u8fed\u4ee3\u548c\u7528\u6237\u4ea4\u4e92\u6d4b\u91cf\u3002<\/p>\n<p>\u8fd9\u4e00\u4fe1\u606f\u5b9d\u5e93\u5305\u62ec\u4e4b\u524d\u88ab\u9690\u7792\u3001\u6b6a\u66f2\u3001\u5426\u8ba4\u6216\u8bef\u89e3\u7684\u660e\u786e\u6307\u6807\u548c\u6392\u540d\u5143\u7d20\uff0c\u4f7f\u6211\u4eec\u5bf9 Google \u5982\u4f55\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u6709\u4e86\u66f4\u6e05\u6670\u7684\u7406\u89e3\u3002<\/p>\n<p>\u6fc0\u52a8\u4eba\u5fc3\u7684\u65f6\u523b\u5373\u5c06\u6765\u4e34\uff01<\/p>\n<h3><a id=\"pagerank-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>PageRank \u53d8\u4f53<\/strong><\/h3>\n<p>Google \u91c7\u7528\u591a\u79cd\u5f62\u5f0f\u7684 PageRank\uff0c\u6bcf\u79cd\u5f62\u5f0f\u5728\u5176\u6392\u540d\u7ed3\u6784\u4e2d\u90fd\u6709\u72ec\u7279\u7684\u7528\u9014\u3002<\/p>\n<p><strong>\u9875\u9762\u6392\u540d<\/strong> \uff08\u6700\u8fd1\u79cd\u5b50\uff09\u662f\u4f20\u7edf PageRank \u7b97\u6cd5\u7684\u6539\u826f\u7248\u672c\uff0c\u4e13\u95e8\u7528\u4e8e <strong>\u6587\u6863\u7406\u89e3\u548c\u805a\u7c7b<\/strong>\u3002\u6b64\u53d8\u4f53\u53ef\u5e2e\u52a9 Google \u8bc4\u4f30\u7cbe\u786e\u5185\u5bb9\u96c6\u7fa4\u5185\u9875\u9762\u7684\u91cd\u8981\u6027\uff0c\u5e76\u6709\u52a9\u4e8e\u5bf9\u4e0d\u5408\u683c\u9875\u9762\u6216\u5c0f\u4f17\u4e3b\u9898\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n<p>\u901a\u8fc7 <strong>\u805a\u7c7b\u5e76\u627e\u51fa\u8868\u73b0\u4e0d\u4f73\u7684\u9875\u9762<\/strong>\uff0cPageRank_NS \u4f7f Google \u80fd\u591f\u66f4\u51c6\u786e\u5730\u8bc4\u4f30\u5176\u76f8\u5173\u6027\u4ee5\u53ca\u5bf9\u60a8\u7f51\u7ad9\u6574\u4f53\u8d28\u91cf\u7684\u5f71\u54cd\u3002\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5305\u542b\u8fc7\u65f6\u6216\u8868\u73b0\u4e0d\u4f73\u7684\u5185\u5bb9\uff0cPageRank_NS \u53ef\u5e2e\u52a9 Google \u5c06\u5b83\u4eec\u4e0e\u60a8\u7684\u9876\u7ea7\u5185\u5bb9\u533a\u5206\u5f00\u6765\uff0c\u4ece\u800c\u6709\u53ef\u80fd\u51cf\u8f7b\u5bf9\u60a8\u7f51\u7ad9\u6392\u540d\u7684\u4efb\u4f55\u4e0d\u5229\u5f71\u54cd\u3002<\/p>\n<p><em>\u8bf7\u5ffd\u7565\u6211\u7684\u201cCOVID \u65f6\u4ee3\u7684\u6570\u5b57\u8425\u9500\u201d\u6587\u7ae0\uff0cGoogle\uff01<\/em><\/p>\n<p>\u638c\u63e1 PageRank_NS \u7684\u672c\u8d28\uff0c\u53ef\u4ee5\u4e3a\u521b\u5efa\u66f4\u76f8\u4e92\u5173\u8054\u3001\u66f4\u96c6\u4e2d\u7684\u5185\u5bb9\u7ed3\u6784\u5f00\u8f9f\u9053\u8def\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7b56\u5212\u4e00\u4e2a\u4e13\u6ce8\u4e8e\u201c\u5065\u5eb7\u96f6\u98df\u201d\u7684\u535a\u5ba2\uff0c\u90a3\u4e48\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u4e0e\u5176\u4ed6\u5b50\u4e3b\u9898\uff08\u5982\u201c\u8425\u517b\u201d\u548c\u201c\u4fbf\u643a\u98df\u54c1\u201d\uff09\u76f8\u4e92\u5173\u8054\u4e14\u76f8\u5173\u81f3\u5173\u91cd\u8981\uff0c\u4ee5\u5145\u5206\u5229\u7528 PageRank \u53d8\u5316\u7684\u6f5c\u529b\u3002\u8fd9\u79cd\u6218\u7565\u65b9\u6cd5\u53ef\u4ee5\u63d0\u9ad8\u641c\u7d22\u7ed3\u679c\u7684\u53ef\u89c1\u6027\uff0c\u5e76\u5c06\u5185\u5bb9\u786e\u7acb\u4e3a\u7279\u5b9a\u9886\u57df\u5185\u7684\u6743\u5a01\u4eba\u7269\u3002<\/p>\n<p>\u5173\u952e\u662f <strong>\u7b56\u7565\u6027\u5730\u5c06\u76f8\u5173\u5185\u5bb9\u76f8\u4e92\u94fe\u63a5<\/strong> \u5c3d\u7ba1 <strong>\u6240\u6709\u9875\u9762\u5747\u575a\u6301\u9ad8\u6807\u51c6<\/strong>.<\/p>\n<p>\u6b64\u5916\uff0c\u4f20\u7edf\u7684 <strong>\u5de5\u5177\u680f PageRank<\/strong>\u66fe\u7ecf\u662f\u7f51\u7ad9\u7ba1\u7406\u5458\u53ef\u89c1\u7684\uff0c\u73b0\u5728\u4ecd\u7136\u5bf9\u7f51\u9875\u6392\u540d\u4ea7\u751f\u7740\u5fae\u5999\u7684\u5f71\u54cd\u3002\u5c3d\u7ba1 Google \u5728 2016 \u5e74\u6b63\u5f0f\u505c\u6b62\u53d1\u5e03\u5de5\u5177\u680f PageRank \u6570\u636e\uff0c\u4f46\u6cc4\u9732\u7684\u6587\u4ef6\u6697\u793a PageRank \u53d8\u4f53\u4ecd\u7136\u53d1\u6325\u7740\u4f5c\u7528\uff0c\u4f8b\u5982\u201c<strong>\u539f\u59cb\u9875\u9762\u6392\u540d<\/strong>\u201d\u548c\u540d\u5b57\u5f88\u5de7\u5999\u7684\u201c<strong>\u7f51\u9875\u6392\u540d2<\/strong>\u201d\u5728Google\u7684\u5185\u90e8\u6392\u540d\u7b56\u7565\u4e2d\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6b64\u6b21\u6cc4\u5bc6\u8fd8\u62ab\u9732\u4e86\u4e00\u79cd\u540d\u4e3a\u201c<strong>\u5bfc\u822a\u52a0\u901f<\/strong>\u201d\uff08\u7a0d\u540e\u5c06\u8be6\u7ec6\u4ecb\u7ecd\uff09\uff0c\u5b83\u5229\u7528\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u4fe1\u606f\uff08\u5305\u62ec\u5df2\u5f03\u7528\u7684\u5de5\u5177\u680f PageRank \u548c\u6765\u81ea Google Chrome \u7684\u70b9\u51fb\u6570\u636e\uff09\u6765\u5851\u9020\u641c\u7d22\u6392\u540d\u3002\u8fd9\u4e00\u62ab\u9732\u4e0e Google \u4e4b\u524d\u5173\u4e8e\u5229\u7528 Chrome \u6570\u636e\u8fdb\u884c\u6392\u540d\u7684\u516c\u5f00\u58f0\u660e\u76f8\u77db\u76fe\u3002<\/p>\n<p><em>\u6211\u7684\u4fe1\u5ff5\u5f7b\u5e95\u5d29\u6e83\u4e86\uff01<\/em><\/p>\n<p>\u8fd9\u4e9b\u6587\u4ef6\u8fd8\u8868\u660e <strong>Google \u5c06\u94fe\u63a5\u5206\u4e3a\u4e0d\u540c\u7684\u8d28\u91cf\u5c42\u7ea7<\/strong>\u70b9\u51fb\u6570\u636e\u51b3\u5b9a\u5c42\u7ea7\uff0c\u4ece\u800c\u5f71\u54cd PageRank \u6d41\u548c\u641c\u7d22\u7ed3\u679c\u6392\u540d\u3002<\/p>\n<p>\u5c3d\u7ba1\u5de5\u5177\u680f PageRank \u53ef\u80fd\u4e0d\u518d\u662f\u4e00\u4e2a\u53ef\u516c\u5f00\u8bbf\u95ee\u7684\u6307\u6807\uff0c\u4f46\u5b83\u7684\u9057\u4ea7\u4ecd\u7136\u5728 Google \u7684\u5185\u90e8\u7cfb\u7edf\u4e2d\u4ea7\u751f\u7740\u6df1\u523b\u7684\u5f71\u54cd\uff0c\u5851\u9020\u7740\u94fe\u63a5\u548c\u7528\u6237\u4e92\u52a8\u5982\u4f55\u5f71\u54cd\u641c\u7d22\u7ed3\u679c\u7684\u52a8\u6001\u3002<\/p>\n<h3><a id=\"site-wide-authority-metrics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7f51\u7ad9\u8303\u56f4\u7684\u6743\u9650\u6307\u6807<\/strong><\/h3>\n<p>\u6574\u4e2a\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u6307\u6807\u662f Google \u7528\u6765\u8bc4\u4f30\u6574\u4e2a\u7f51\u7ad9\uff08\u800c\u975e\u5355\u4e2a\u9875\u9762\uff09\u7684\u7efc\u5408\u8d28\u91cf\u548c\u76f8\u5173\u6027\u7684\u6709\u529b\u4fe1\u53f7\u3002\u8fd9\u4e9b\u6307\u6807\u6709\u52a9\u4e8e Google \u5224\u65ad\u7f51\u7ad9\u5728\u7279\u5b9a\u4e3b\u9898\u4e0a\u7684\u6743\u5a01\u6027\u548c\u53ef\u9760\u6027\uff0c\u4ece\u800c\u5f71\u54cd\u5176\u641c\u7d22\u7ed3\u679c\u6392\u540d\u3002<\/p>\n<p>\u4e0e Google \u7684\u516c\u5f00\u53cd\u9a73\u76f8\u53cd\uff0c\u6cc4\u9732\u7684\u6587\u4ef6\u8bc1\u5b9e\u4e86\u4e00\u4e2a\u540d\u4e3a\u201c<strong>\u7f51\u7ad9\u6743\u5a01\u6027<\/strong>\u201d\uff08\u201c<em>\u770b\u5230\u4e86\u5417\uff1f\u6211\u544a\u8bc9\u8fc7\u4f60\u6211\u4eec\u4e0d\u5229\u7528\u201c\u57df\u540d\u6743\u9650\u201d\uff01\uff01<\/em>\u201c\uff09\u3002\u8be5\u6307\u6807\u8861\u91cf\u7f51\u7ad9\u5728\u7279\u5b9a\u4e3b\u9898\u4e0a\u7684\u6743\u5a01\u6027\u6216\u91cd\u8981\u6027\uff0c\u5728\u51b3\u5b9a\u641c\u7d22\u6392\u540d\u65b9\u9762\u8d77\u7740\u5173\u952e\u4f5c\u7528\u3002<\/p>\n<p>siteAuthority \u662f\u4e00\u4e2a\u66f4\u5e7f\u6cdb\u7684\u7cfb\u7edf\u7684\u4e00\u4e2a\u7ec4\u6210\u90e8\u5206\uff0c\u5b83\u53ef\u4ee5\u8bc4\u4f30\u7f51\u7ad9\u7684\u6574\u4f53\u8d28\u91cf\uff0c\u5206\u6790\u5185\u5bb9\u8d28\u91cf\u3001\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u94fe\u63a5\u6a21\u5f0f\u7b49\u56e0\u7d20\u3002<\/p>\n<p>\u6cc4\u6f0f\u4e2d\u62ab\u9732\u7684\u53e6\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u6307\u6807\u662f <strong>\u4e3b\u673a NSR (\u4e3b\u673a\u7ea7\u7f51\u7ad9\u6392\u540d)<\/strong>\uff0c\u6839\u636e\u57df\u540d\u7684\u4e0d\u540c\u90e8\u5206\u6216\u201c\u5757\u201d\u8ba1\u7b97\u7ad9\u70b9\u7ea7\u6392\u540d\u3002\u8be5\u6307\u6807\u5f3a\u8c03\u4e86\u5728\u7f51\u7ad9\u7684\u5404\u4e2a\u65b9\u9762\u5ef6\u7eed\u9ad8\u8d28\u91cf\u5185\u5bb9\u7684\u91cd\u8981\u6027\u3002Host NSR \u8bc4\u4f30 <strong>\u4e0d\u540c\u7f51\u7ad9\u90e8\u5206\u7684\u6807\u51c6\u548c\u76f8\u5173\u6027<\/strong> \u5e76\u52aa\u529b\u786e\u4fdd\u6574\u4e2a\u9886\u57df\u7b26\u5408Google\u7684\u6743\u5a01\u6027\u548c\u53ef\u9760\u6027\u57fa\u51c6\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u6cc4\u9732\u7684\u6587\u4ef6\u8fd8\u8868\u660e <strong>Google \u5229\u7528 Chrome \u6d4f\u89c8\u5668\u6570\u636e\u6765\u8bc4\u4f30\u6574\u4e2a\u7f51\u7ad9\u7684\u6743\u9650<\/strong>.\u8fd9\u5305\u62ec\u4ee5\u4e0b\u6307\u6807 <strong>\u7528\u6237\u53c2\u4e0e\u5ea6<\/strong> \u548c <strong>\u7f51\u7ad9\u53d7\u6b22\u8fce\u7a0b\u5ea6<\/strong>\uff0c\u5e2e\u52a9 Google \u8bc4\u4f30\u7f51\u7ad9\u7684\u6574\u4f53\u8d28\u91cf\u3002\u8fd9\u4e00\u53d1\u73b0\u4e0e Google \u4e4b\u524d\u5173\u4e8e\u4e0d\u4f7f\u7528 Chrome \u6570\u636e\u8fdb\u884c\u6392\u540d\u51b3\u7b56\u7684\u58f0\u660e\u76f8\u77db\u76fe\uff0c\u51f8\u663e\u4e86\u7528\u6237\u4ea4\u4e92\u6570\u636e\u5728\u8bc4\u4f30\u7f51\u7ad9\u6743\u5a01\u6027\u65b9\u9762\u7684\u5173\u952e\u4f5c\u7528\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u6280\u672f\u535a\u5ba2\u5438\u5f15\u4e86\u5927\u91cf Chrome \u7528\u6237\uff0c\u5b83\u53ef\u80fd\u4f1a\u88ab\u89c6\u4e3a\u66f4\u6743\u5a01\u3002\u56e0\u6b64 \u2014 <em>\u8ffd\u5bfb\u90a3\u6761\u5927\u9053\uff01<\/em><\/p>\n<p>\u8fd9\u4e9b\u6307\u6807\u5f3a\u8c03\u4e86\u4fdd\u6301\u8fde\u8d2f\u7684\u4e3b\u9898\u91cd\u70b9\u4ee5\u53ca\u786e\u4fdd\u6240\u6709\u5185\u5bb9\u7b26\u5408\u603b\u4f53\u4e3b\u9898\u548c\u76ee\u6807\u7684\u91cd\u8981\u6027\u3002<\/p>\n<h2><a id=\"critical-components-of-google%E2%80%99s-algorithm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>Google \u7b97\u6cd5\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206<\/strong><\/h2>\n<h3><a id=\"navboost\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5bfc\u822a\u52a0\u901f<\/h3>\n<p>\u6807\u9898\u5f15\u4eba\u5165\u80dc <strong>\u5bfc\u822a\u52a0\u901f<\/strong> \u5229\u7528 Google Chrome \u7684\u70b9\u51fb\u6570\u636e\u6765\u786e\u5b9a\u7f51\u9875\u7684\u91cd\u8981\u6027\u3002\u5b83\u6fc0\u52b1\u90a3\u4e9b\u70b9\u51fb\u6b21\u6570\u66f4\u591a\u3001\u70b9\u51fb\u8d28\u91cf\u66f4\u9ad8\u7684\u7f51\u9875\u3002<\/p>\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5982\u679c\u60a8\u8d1f\u8d23\u8bbe\u8ba1\u548c\u76d1\u7763\u4e00\u4e2a\u7ec4\u7ec7\u826f\u597d\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u5e76\u80fd\u6709\u6548\u5730\u5f15\u5bfc\u7528\u6237\u5230\u8d2d\u4e70\u9875\u9762\uff0c\u60a8\u5c31\u4f1a\u770b\u5230\u6392\u540d\u7684\u63d0\u9ad8\uff08\u5e76\u4e14\u53ef\u80fd\u4f1a\u5f97\u5230\u5ba2\u6237\u7684\u66f4\u591a\u8d5e\u626c\uff09\u3002<\/p>\n<p>\u4e3a\u4e86\u5438\u5f15 NavBoost \u5bf9\u4f60\u7f51\u7ad9\u7684\u5173\u6ce8\uff0c\u4f60\u9700\u8981\u96c6\u4e2d\u7cbe\u529b\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u6307\u6807\uff0c\u4f8b\u5982 <strong>\u70b9\u51fb\u7387 (CTR)<\/strong> \u4ee5\u53ca\u5728\u9875\u9762\u4e0a\u505c\u7559\u7684\u65f6\u95f4\uff08\u79f0\u4e3a\u201c\u505c\u7559\u65f6\u95f4\u201d\uff09\u3002\u786e\u4fdd\u60a8\u7684\u9875\u9762\u8bbe\u8ba1\u7cbe\u826f\uff0c\u80fd\u591f\u5438\u5f15\u5e76\u7559\u4f4f\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u901a\u8fc7\u8bbe\u8ba1\u7528\u6237\u53cb\u597d\u7684\u5bfc\u822a\u548c\u6e05\u6670\u3001\u5f15\u4eba\u6ce8\u76ee\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u60a8\u53ef\u4ee5\u4f18\u5316\u70b9\u51fb\u6027\u80fd\uff0c\u4ece\u800c\u901a\u8fc7 NavBoost \u63d0\u9ad8\u60a8\u7684\u6392\u540d\u3002<\/p>\n<h3><a id=\"nsr\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u566a\u58f0\u53cd\u5c04\u7387<\/h3>\n<p><strong>NSR\uff08\u795e\u7ecf\u641c\u7d22\u6392\u540d\uff09<\/strong> \u901a\u8fc7\u91c7\u7528\u673a\u5668\u5b66\u4e60\u6765\u7406\u89e3\u7f51\u7edc\u5185\u5bb9\u7684\u4e0a\u4e0b\u6587\u548c\u76f8\u5173\u6027\uff0c\u5728 Google \u7684\u7b97\u6cd5\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002\u8fd9\u4e2a\u590d\u6742\u7684\u7cfb\u7edf\u5e2e\u52a9 Google \u89e3\u91ca <strong>\u6587\u672c\u80cc\u540e\u7684\u8bcd\u6c47\u610f\u4e49<\/strong>\uff0c\u8fd9\u6709\u52a9\u4e8e\u83b7\u5f97\u66f4\u7cbe\u786e\u3001\u66f4\u7b26\u5408\u8bed\u5883\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u521b\u5efa\u4e00\u672c\u5173\u4e8e\u201c\u63a2\u7d22\u7f57\u9a6c\u5386\u53f2\u9057\u8ff9\u201d\u7684\u8be6\u5c3d\u6307\u5357\uff0c\u5176\u4e2d\u5305\u542b\u5386\u53f2\u80cc\u666f\u3001\u6e38\u5ba2\u5efa\u8bae\u3001\u9644\u8fd1\u7684\u9910\u996e\u9009\u62e9\u4ee5\u53ca\u65c5\u884c\u8005\u7684\u4e2a\u4eba\u8f76\u4e8b\u3002NSR \u4f1a\u8bc4\u4f30\u60a8\u7684\u5185\u5bb9\uff0c\u6839\u636e\u5173\u952e\u5b57\u5339\u914d\u7a0b\u5ea6\u4ee5\u53ca\u5b83\u5bf9\u7528\u6237\u5173\u4e8e\u63a2\u7d22\u7f57\u9a6c\u7684\u67e5\u8be2\u7684\u54cd\u5e94\u7a0b\u5ea6\u6765\u5224\u65ad\u5176\u76f8\u5173\u6027\u3002<\/p>\n<p>NSR \u7684\u6709\u6548\u6027\u610f\u5473\u7740 <strong>\u4ec5\u4ec5\u52a0\u8f7d\u5e26\u6709\u5173\u952e\u8bcd\u7684\u6587\u7ae0\u662f\u4e0d\u591f\u7684<\/strong>\uff1b\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u8be6\u7ec6\u3001\u7ed3\u6784\u826f\u597d\u4e14\u8bed\u4e49\u4e0a\u5177\u6709\u5171\u9e23\u3002\u5982\u679c\u53e6\u4e00\u4e2a\u7f51\u7ad9\u53d1\u5e03\u4e86\u7c7b\u4f3c\u7684\u6587\u7ae0\uff0c\u4f46\u5305\u542b\u4e86\u66f4\u5e7f\u6cdb\u7684\u7ec6\u8282\uff0c\u4f8b\u5982 <strong>\u4ea4\u4e92\u5f0f\u5730\u56fe\u3001\u89c6\u9891\u5bfc\u89c8\u548c\u6700\u65b0\u7684\u8bbf\u5ba2\u53cd\u9988<\/strong>\uff0cNSR \u53ef\u80fd\u4f1a\u4f18\u5148\u8003\u8651\u8fd9\u4e9b\u5185\u5bb9\uff0c\u56e0\u4e3a\u5b83\u5177\u6709\u5168\u9762\u6027\u4e14\u5bf9\u7528\u6237\u5b9e\u7528\u6027\u8f83\u9ad8\u3002<\/p>\n<p>\u5f3a\u8c03\u5236\u4f5c\u7684\u5185\u5bb9\u4e0d\u4ec5\u9488\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u800c\u4e14\u5185\u5bb9\u5177\u6709\u5f88\u5f3a\u7684\u9488\u5bf9\u6027\u548c\u5438\u5f15\u529b\u3002\u8fd9\u5c06\u4e30\u5bcc\u6574\u4f53\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u7b26\u5408 Google \u795e\u7ecf\u641c\u7d22\u529f\u80fd\u7684\u7ec6\u5fae\u6807\u51c6\u3002<\/p>\n<p><em>\u8fd9\u4e0e Google \u7ecf\u5e38\u5f3a\u8c03\u4f46\u4e0d\u5177\u4f53\u7684\u7ec6\u8282\u7684\u5185\u5bb9\u76f8\u547c\u5e94\uff1a\u201c\u521b\u9020\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u201d\u3002<\/em><\/p>\n<h3><a id=\"chardscores\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u67e5\u5fb7\u8bc4\u5206<\/h3>\n<p>ChardScores \u6839\u636e\u5185\u5bb9\u9884\u6d4b\u7f51\u7ad9\u548c\u9875\u9762\u7684\u5353\u8d8a\u6027\uff0c\u5e76\u5f3a\u8c03\u5728\u6574\u4e2a\u7f51\u7ad9\u4e2d\u4fdd\u6301\u201c\u5353\u8d8a\u6027\u201d\u7684\u91cd\u8981\u6027\u3002\u8fd9\u4e9b\u5206\u6570\u6db5\u76d6\u5404\u79cd\u6307\u6807\uff0c\u5305\u62ec\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5185\u5bb9\u6df1\u5ea6\uff0c\u4ee5\u5bf9\u7f51\u7ad9\u7684\u8d28\u91cf\u8fdb\u884c\u6574\u4f53\u8bc4\u4f30\u3002\u6b63\u5982\u751c\u83dc\u662f\u4e00\u79cd\u7528\u9014\u5e7f\u6cdb\u4e14\u8425\u517b\u4e30\u5bcc\u7684\u852c\u83dc\u4e00\u6837\uff0c\u201cChardScores\u201d\u53ef\u80fd\u8c61\u5f81\u7740\u4e00\u79cd\u7528\u9014\u5e7f\u6cdb\u4e14\u5305\u7f57\u4e07\u8c61\u7684\u6307\u6807\uff0c\u53ef\u8bc4\u4f30\u7f51\u9875\u8d28\u91cf\u548c\u76f8\u5173\u6027\u7684\u4f17\u591a\u65b9\u9762\u3002<\/p>\n<p>ChardScore \u8f83\u9ad8\u8868\u660e\u7f51\u7ad9\u7ba1\u7406\u7ec6\u81f4\uff0c\u5185\u5bb9\u4ef7\u503c\u6781\u9ad8\uff0c\u4ece\u903b\u8f91\u4e0a\u8bb2\uff0c\u5176\u641c\u7d22\u6392\u540d\u6027\u80fd\u66f4\u4f73\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8bbe\u60f3\u7ba1\u7406\u4e00\u4e2a\u91d1\u878d\u65b0\u95fb\u5e73\u53f0\uff0c\u8be5\u5e73\u53f0\u6bcf\u5929\u53d1\u5e03\u80a1\u7968\u5e02\u573a\u66f4\u65b0\u3001\u7ecf\u6d4e\u6a21\u5f0f\u7684\u6df1\u523b\u5206\u6790\u4ee5\u53ca\u5bf9\u884c\u4e1a\u4e13\u5bb6\u7684\u5168\u9762\u91c7\u8bbf\u3002\u6bcf\u7bc7\u6587\u7ae0\u90fd\u7ecf\u8fc7\u6df1\u5165\u7814\u7a76\uff0c\u5e76\u8f85\u4ee5\u4ea4\u4e92\u5f0f\u56fe\u8868\u3001\u9ad8\u5206\u8fa8\u7387\u89c6\u89c9\u6548\u679c\u548c\u5e02\u573a\u4e13\u5bb6\u8be6\u7ec6\u9610\u8ff0\u590d\u6742\u6982\u5ff5\u7684\u89c6\u9891\u3002\u8fd9\u79cd\u5185\u5bb9 <strong>\u8ba9\u7528\u6237\u66f4\u957f\u65f6\u95f4\u4fdd\u6301\u6ce8\u610f\u529b<\/strong>\uff0c\u4fc3\u8fdb\u5206\u4eab\uff0c\u5e76\u5438\u5f15\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u60a8\u7684\u7f51\u7ad9\u62e5\u6709\u8f83\u9ad8\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5185\u5bb9\u6df1\u5ea6\u6307\u6807\uff0c\u6709\u52a9\u4e8e\u63d0\u9ad8 ChardScore\u3002\u56e0\u6b64\uff0c\u8fd9\u5411 Google \u8868\u660e\u60a8\u7684\u7f51\u7ad9 <strong>\u53ef\u4fe1\u4e14\u6709\u4ef7\u503c<\/strong>\uff0c\u63d0\u5347\u5176\u641c\u7d22\u6392\u540d\u3002<\/p>\n<p>\u901a\u8fc7\u6301\u7eed\u63d0\u4f9b\u6b64\u7c7b\u9876\u7ea7\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u4fdd\u8bc1\u60a8\u7684\u91d1\u878d\u65b0\u95fb\u7f51\u7ad9\u6ee1\u8db3\u5e76\u8d85\u8d8a ChardScores \u8861\u91cf\u7684\u6807\u51c6\uff0c\u4ece\u800c\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6574\u4f53\u53ef\u89c1\u6027\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p><em>\u8fd9\u518d\u6b21\u4f53\u73b0\u4e86 Google \u719f\u6089\u7684\u5efa\u8bae\uff1a\u201c\u521b\u5efa\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u201d\u3002<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/tenten-2024-06-14-at-10.38.06-AM.jpeg\" alt=\"AI \u4e3a\u61d2\u60f0\u7684\u5185\u5bb9\u8425\u9500\u8005\u5199\u4f5c\" \/><\/p>\n<p>\u4e00\u4e2a\u95f2\u7740\u7684\u5185\u5bb9\u8425\u9500\u8005\u8ba9AI\u521b\u4f5c\u4ed6\u7684\u5185\u5bb9\uff0c\u800cGoogle\u53ef\u80fd\u4e0d\u8d5e\u6210\u8fd9\u6837\u505a\u3002<\/p>\n<h3><a id=\"page-quality-pq\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9875\u9762\u8d28\u91cf (PQ)<\/h3>\n<p>PageQuality (PQ) \u91c7\u7528\u5e7f\u6cdb\u7684\u8bed\u8a00\u6a21\u578b (LLM) \u6765\u8bc4\u4f30\u5185\u5bb9\u751f\u6210\u6240\u6295\u5165\u7684\u201c\u52aa\u529b\u201d\u3002\u5de5\u5177\u4f7f\u7528\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u72ec\u7279\u4fe1\u606f\u7b49\u56e0\u7d20\u6709\u52a9\u4e8e\u63d0\u9ad8 PQ \u5206\u6570\u3002\u8fd9\u4e5f\u6697\u793a\u4e86\u201cAI \u68c0\u6d4b\u201d\u6280\u672f\u7684\u6f5c\u5728\u7528\u9014\u3002<\/p>\n<p><em>\u5f53\u7136\uff0c\u5982\u679c AI \u64b0\u5199\u4e86\u4f60\u7684\u6587\u7ae0\uff0c <strong>\u4e5f\u8bb8\u4f60\u7684\u52aa\u529b\u4e0d\u591f<\/strong>\uff0c\u5bf9\u5427\uff0c\u51a0\u519b\uff1f<\/em><\/p>\n<p>\u4e00\u4efd\u7531\u4eba\u5de5\uff08\u975e AI \u751f\u6210\uff09\u5236\u4f5c\u7684\u8be6\u5c3d DIY \u5bb6\u5c45\u88c5\u9970\u6559\u7a0b\uff0c\u9644\u5e26 <strong>\u72ec\u7279\u7684\u6559\u5b66\u89c6\u9891\u548c\u72ec\u5bb6\u56fe\u7247<\/strong>\uff0c\u5c06\u83b7\u5f97\u8f83\u9ad8\u7684 PQ \u5206\u6570\uff0c\u8868\u660e\u5b83\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u8fd9\u9879\u8bc4\u4f30\u5f3a\u8c03\u4e86\u5185\u5bb9\u5fc5\u987b\u80fd\u591f\u5168\u9762\u3001\u5f15\u4eba\u5165\u80dc\u4e14\u72ec\u7279\u5730\u56de\u7b54\u7528\u6237\u7591\u95ee\uff0c\u4ece\u800c\u4e0e\u5176\u4ed6\u9875\u9762\u533a\u5206\u5f00\u6765\u3002<\/p>\n<h2><a id=\"image-and-content-quality\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u56fe\u50cf\u548c\u5185\u5bb9\u8d28\u91cf<\/h2>\n<h3><a id=\"image-quality-signals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u56fe\u50cf\u8d28\u91cf\u4fe1\u53f7<\/h3>\n<p>Google \u901a\u8fc7\u5b9e\u7528\u6027\u3001\u5448\u73b0\u6027\u548c\u53c2\u4e0e\u5ea6\u7b49\u6307\u6807\u6765\u8861\u91cf\u56fe\u50cf\u8d28\u91cf\uff0c\u79f0\u4e3a <strong>\u56fe\u50cf\u8d28\u91cf\u70b9\u51fb\u4fe1\u53f7<\/strong>\u3002 \u9ad8\u8d28\u91cf\uff0c <strong>\u771f\u6b63\u7684<\/strong> \u7f8e\u89c2\u4e14\u80fd\u589e\u5f3a\u5185\u5bb9\u4ef7\u503c\u7684\u56fe\u50cf\u53ef\u4ee5\u63d0\u5347\u6392\u540d\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7ecf\u8425\u65f6\u5c1a\u535a\u5ba2\uff0c\u8bf7\u6dfb\u52a0\u72ec\u7279\u3001\u5438\u5f15\u4eba\u7684\u670d\u88c5\u56fe\u7247\u6765\u8865\u5145\u5185\u5bb9\u3002\u6b64\u7c7b\u64cd\u4f5c\u53ef\u80fd\u4f1a\u63d0\u9ad8\u60a8\u7684\u535a\u5ba2\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u8868\u73b0\u3002<\/p>\n<p>\u60a8\u4e0d\u4ec5\u5e94\u4f18\u5148\u8003\u8651\u5305\u542b\u539f\u59cb\u56fe\u7247\uff0c\u8fd8\u5e94\u8003\u8651\u5176\u8d28\u91cf\u548c\u4e0e\u968f\u9644\u6587\u672c\u7684\u76f8\u5173\u6027\uff0c\u786e\u4fdd\u5b83\u4eec\u4e3a\u7528\u6237\u4f53\u9a8c\u5e26\u6765\u6709\u610f\u4e49\u7684\u4ef7\u503c\u3002\u5f15\u4eba\u5165\u80dc\u7684\u56fe\u7247\u4e0e\u5185\u5bb9\u76f8\u5f97\u76ca\u5f70\uff0c\u6709\u52a9\u4e8e\u8ba9\u7528\u6237\u5728\u9875\u9762\u4e0a\u505c\u7559\u66f4\u957f\u65f6\u95f4\uff0c\u5e76\u53ef\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u6307\u6807\uff0c\u4ece\u800c\u5bf9\u6392\u540d\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n<h3><a id=\"content-update-and-freshness\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5185\u5bb9\u66f4\u65b0\u548c\u65b0\u9c9c\u5ea6<\/h3>\n<p><strong>\u6301\u7eed\u7684\u5185\u5bb9\u66f4\u65b0\u5bf9\u4e8e\u4fdd\u6301\u5176\u76f8\u5173\u6027\u548c\u641c\u7d22\u6392\u540d\u81f3\u5173\u91cd\u8981<\/strong>. Google \u5229\u7528 SegIndexer \u548c TeraGoogle \u7b49\u7cfb\u7edf\u6765 <strong>\u5f3a\u8c03\u5185\u5bb9<\/strong> \u57fa\u4e8e <strong>\u66f4\u65b0\u9891\u7387<\/strong>.<\/p>\n<p><strong>\u5206\u6bb5\u7d22\u5f15\u5668<\/strong> \u4f3c\u4e4e\u8d1f\u8d23\u6839\u636e\u8d28\u91cf\u3001\u76f8\u5173\u6027\u548c\u65b0\u9c9c\u5ea6\u7b49\u56e0\u7d20\u5c06\u7f51\u9875\u5206\u7c7b\u3002\u8fd9\u79cd\u5206\u5c42\u7cfb\u7edf\u4f7f Google \u80fd\u591f\u4f18\u5148\u5904\u7406\u6700\u5173\u952e\u548c\u6700\u76f8\u5173\u7684\u6587\u6863\uff0c\u786e\u4fdd\u7528\u6237\u83b7\u5f97\u6700\u4f73\u7684\u67e5\u8be2\u7ed3\u679c\u3002\u901a\u8fc7\u7b80\u5316\u641c\u7d22\u8fc7\u7a0b\uff0cSegIndexer \u5e2e\u52a9 Google \u63d0\u4f9b\u5feb\u901f\u800c\u51c6\u786e\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p>\u8865\u5145 SegIndexer \u662f <strong>TeraGoogle<\/strong>\uff0c\u4e00\u79cd\u8f85\u52a9\u7d22\u5f15\u7cfb\u7edf\uff0c\u7528\u4e8e\u5c06\u4e0d\u5e38\u8bbf\u95ee\u7684\u6587\u6863\u957f\u671f\u5b58\u50a8\u5728\u7269\u7406\u786c\u76d8\u4e0a\uff08\uff01\uff09\u3002TeraGoogle \u53ef\u786e\u4fdd\u5373\u4f7f\u4e0d\u592a\u53d7\u6b22\u8fce\u7684\u6587\u6863\u4ecd\u53ef\u7d22\u5f15\u5e76\u53ef\u68c0\u7d22\u3002\u901a\u8fc7\u5378\u8f7d\u8fd9\u4e9b\u6587\u6863\u7684\u5b58\u50a8\uff0cTeraGoogle \u6709\u52a9\u4e8e\u4f18\u5316 Google \u4e3b\u7d22\u5f15\u7684\u6027\u80fd\u548c\u6548\u7387\u3002<\/p>\n<p>\u4ee5\u9632\u6211\u8ba9\u4f60\u660f\u660f\u6b32\u7761\uff0c\u6211\u4eec\u5c31\u7b80\u5355\u8bf4\u8bf4\u5427 <strong>\u4f60\u7684 SEO \u8ba1\u5212\u5e94\u8be5\u5305\u62ec\u5b9a\u671f\u66f4\u65b0\u5de5\u4f5c<\/strong> \u5230-<\/p>\n<p>\u5ba1\u67e5\u548c\u4fee\u8ba2\u5f53\u524d\u5185\u5bb9<\/strong>\u3002\u8fd9\u4e0e\u6211\u8fc7\u53bb\u7684\u7ecf\u5386\u4e00\u81f4\uff1a\u8ba9\u4e00\u7bc7\u4e4b\u524d\u6392\u540d\u9760\u524d\u7684\u6587\u7ae0\u201c\u7115\u53d1\u6d3b\u529b\u201d\u4f3c\u4e4e\u6bd4\u4ece\u5934\u5f00\u59cb\u8ba9\u5176\u6392\u540d\u66f4\u76f4\u63a5\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8d1f\u8d23\u7ba1\u7406\u4e00\u4e2a\u91d1\u878d\u54a8\u8be2\u535a\u5ba2\uff0c\u66f4\u65b0\u60a8\u7684\u6587\u7ae0\u4ee5\u53cd\u6620\u6700\u65b0\u7684\u5e02\u573a\u52a8\u5411\u548c\u76d1\u7ba1\u66f4\u65b0\uff08\u8fd9\u751a\u81f3\u53ef\u4ee5\u81ea\u52a8\u8fdb\u884c\uff09\u662f\u660e\u667a\u4e4b\u4e3e\u3002\u8fd9\u79cd\u505a\u6cd5\u53ef\u4ee5\u4fdd\u6301\u5185\u5bb9\u7684\u76f8\u5173\u6027\uff0c\u5e76\u5411 Google \u7b49\u641c\u7d22\u5f15\u64ce\u4f20\u8fbe\u60a8\u7684\u7f51\u7ad9\u5f97\u5230\u79ef\u6781\u7ba1\u7406\u4e14\u4fdd\u6301\u6700\u65b0\u72b6\u6001\u7684\u4fe1\u606f\uff0c\u8fd9\u662f\u6392\u540d\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p>\u589e\u5f3a\u5185\u5bb9\u610f\u5473\u7740 <strong>\u81f4\u529b\u4e8e\u63d0\u4f9b\u6700\u65b0\u7684\u6570\u636e<\/strong>\uff0c\u589e\u5f3a\u60a8\u7f51\u7ad9\u7684\u771f\u5b9e\u6027\u548c\u53ef\u9760\u6027\u3002<\/p>\n<h2><a id=\"managing-site-content-and-structure\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7ba1\u7406\u7f51\u7ad9\u5185\u5bb9\u548c\u7ed3\u6784<\/h2>\n<h3><a id=\"host-nsr-and-delcious-site-chunks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6258\u7ba1 NSR \u548c Delcious Site Chunks<\/h3>\n<p>Host NSR \u4f7f\u7528\u60a8\u7f51\u7ad9\u7684\u5404\u4e2a\u90e8\u5206\u6765\u8ba1\u7b97\u7f51\u7ad9\u6392\u540d\uff0c\u8ddf\u8e2a\u6574\u4e2a\u7f51\u7ad9\u7684\u70b9\u51fb\u6b21\u6570\u548c\u5c55\u793a\u6b21\u6570\u3002\u8fd9\u79cd\u65b9\u6cd5\u5f3a\u8c03\u4e86\u5728\u60a8\u7f51\u7ad9\u7684\u6240\u6709\u90e8\u5206\u4fdd\u6301\u4e00\u81f4\u5353\u8d8a\u6027\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u65b0\u95fb\u7f51\u7ad9\uff0c\u786e\u4fdd\u6bcf\u4e2a category\uff08\u4ece\u4f53\u80b2\u5230\u653f\u6cbb\uff09\u90fd\u6709\u4f18\u8d28\u7684\u65b0\u95fb\u548c\u76f8\u5173\u7684\u66f4\u65b0\uff0c\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u7684\u6574\u4f53\u6392\u540d\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e\u6574\u4e2a\u7f51\u7ad9\u8fde\u8d2f\u3001\u4e00\u6d41\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u63d0\u5347\u6709\u52a9\u4e8e\u63d0\u9ad8\u6392\u540d\u7684\u7d2f\u79ef\u6307\u6807\u3002<\/p>\n<p>\u5b9e\u65bd\u5185\u5bb9\u7b56\u7565\u53ef\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u7684\u6bcf\u4e2a\u90e8\u5206\u90fd\u5177\u6709\u4ef7\u503c\uff0c\u4ece\u800c\u663e\u8457\u63d0\u9ad8\u60a8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u6392\u540d\u4e2d\u7684\u6574\u4f53\u8868\u73b0\u3002<\/p>\n<h3><a id=\"removing-low-performing-pages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5220\u9664\u4f4e\u6027\u80fd\u9875\u9762<\/h3>\n<p>\u53d1\u73b0\u5e76\u5220\u9664\u6027\u80fd\u6307\u6807\u4f4e\u4e8e\u6807\u51c6\u7684\u9875\u9762\uff08\u901a\u5e38\u79f0\u4e3a\u5185\u5bb9\u4fee\u526a\uff09\uff0c\u4f8b\u5982\u7528\u6237\u53c2\u4e0e\u5ea6\u4f4e\u548c\u7f3a\u4e4f\u53cd\u5411\u94fe\u63a5\uff0c\u53ef\u4ee5\u63d0\u5347\u60a8\u7f51\u7ad9\u7684\u6574\u4f53\u8d28\u91cf\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u8d1f\u8d23\u76d1\u7763\u4e00\u5bb6\u5728\u7ebf\u6742\u5fd7\uff0c\u5b9a\u671f\u8fdb\u884c\u5185\u5bb9\u5ba1\u6838\uff0c\u5e76 <strong>\u5220\u9664\u6d41\u91cf\u5438\u5f15\u529b\u4f4e\u7684\u8fc7\u65f6\u6216\u4e0d\u76f8\u5173\u7684\u6587\u7ae0<\/strong>\u3002\u6b64\u8fc7\u7a0b\u6709\u52a9\u4e8e\u7ef4\u62a4\u6574\u4e2a\u7f51\u7ad9\u7684\u9ad8\u6c34\u5e73\u5185\u5bb9\u8d28\u91cf\uff0c\u786e\u4fdd\u53ea\u6709\u6709\u4ef7\u503c\u3001\u5f15\u4eba\u5165\u80dc\u7684\u9875\u9762\u624d\u80fd\u4fdd\u7559\uff0c\u4ece\u800c\u5bf9\u6574\u4e2a\u7f51\u7ad9\u7684\u6307\u6807\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n<p>\u6d88\u9664\u8868\u73b0\u4e0d\u4f73\u7684\u9875\u9762\u4e5f\u6709\u52a9\u4e8e\u5c06\u94fe\u63a5\u6743\u76ca\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u96c6\u4e2d\u5728\u8868\u73b0\u6700\u4f73\u7684\u5185\u5bb9\u4e0a\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u7f51\u7ad9\u7684\u6392\u540d\u3002<\/p>\n<h2><a id=\"backlinks-and-mentions\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u53cd\u5411\u94fe\u63a5\u548c\u63d0\u53ca<\/h2>\n<h3><a id=\"toxic-backlinks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6709\u5bb3\u53cd\u5411\u94fe\u63a5<\/h3>\n<p>\u6cc4\u6f0f\u8bc1\u5b9e Google \u786e\u5b9e\u4f3c\u4e4e\u60e9\u7f5a\u4e86\u6240\u8c13\u7684 <a href=\"https:\/\/boomcycle.com\/blog\/what-are-toxic-backlinks\/\">\u6709\u5bb3\u53cd\u5411\u94fe\u63a5<\/a>\u3002\u5e76\u4e14\uff0c\u6b63\u5982\u901a\u5e38\u5efa\u8bae\u7684\u90a3\u6837\uff0c\u4e13\u6ce8\u4e8e\u4ece\u4fe1\u8a89\u826f\u597d\u7684\u6765\u6e90\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\u3002 Google Search Console \u7b49\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8bc6\u522b\u548c\uff08\u81f3\u5c11\u5728\u64b0\u5199\u672c\u6587\u65f6\uff09 <strong>\u5426\u8ba4<\/strong> \u6709\u5bb3\u94fe\u63a5\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7ba1\u7406\u4e0e\u5065\u5eb7\u76f8\u5173\u7684\u7f51\u7ad9\uff0c\u8bf7\u5bfb\u6c42\u6765\u81ea\u53d7\u4eba\u5c0a\u656c\u7684\u533b\u5b66\u671f\u520a\u3001\u884c\u4e1a\u8d44\u6e90\u548c\u5065\u5eb7\u65b0\u95fb\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u907f\u5f00\u6765\u81ea\u5783\u573e\u6216\u4e0d\u76f8\u5173\u5e73\u53f0\u7684\u8fde\u63a5\u3002\u8fd9\u79cd\u65b9\u6cd5\u6709\u52a9\u4e8e\u7ef4\u6301\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u3001\u201c\u5e72\u51c0\u201d\u4e14\u6743\u5a01\u7684\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\uff0c\u8fd9\u5bf9\u4e8e\u6392\u540d\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6765\u81ea\u53ef\u4fe1\u6765\u6e90\u7684\u4f18\u8d28\u53cd\u5411\u94fe\u63a5\u51e0\u4e4e\u603b\u662f\u4f1a\u5411 Google \u8868\u660e\u60a8\u7684\u7f51\u7ad9\u503c\u5f97\u4fe1\u8d56\u4e14\u53ef\u9760\uff0c\u4ece\u800c\u589e\u5f3a\u5176\u6392\u540d\u6f5c\u529b\u3002<\/p>\n<h3><a id=\"entity-mentions\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5b9e\u4f53\u63d0\u53ca<\/h3>\n<p>\u7f51\u7edc\u4e0a\u5bf9\u5b9e\u4f53\uff08\u5982\u54c1\u724c\u6216\u4e2a\u4eba\uff09\u7684\u63d0\u53ca\u53ef\u4ee5\u50cf\u53cd\u5411\u94fe\u63a5\u4e00\u6837\u5f71\u54cd\u641c\u7d22\u6392\u540d\u3002\u8fd9\u4e9b\u63d0\u53ca\u662f\u6697\u6307\u7279\u5b9a\u5355\u8bcd\u6216\u77ed\u8bed <strong>\u73b0\u5b9e\u4e16\u754c\u7684\u5b9e\u4f53<\/strong> \u4f8b\u5982 <strong>\u4eba\u4eec<\/strong>, <strong>\u5730\u70b9<\/strong>, <strong>\u7ec4\u7ec7<\/strong>\uff0c \u6216\u8005 <strong>\u6982\u5ff5<\/strong>. Google \u4f7f\u7528\u5b9e\u4f53\u63d0\u53ca\u6765\u63d0\u9ad8\u5176\u5bf9\u7f51\u7edc\u5185\u5bb9\u548c\u641c\u7d22\u67e5\u8be2\u7684\u7406\u89e3\u3002<\/p>\n<p>\u5f53 Google \u68c0\u6d4b\u5230\u5b9e\u4f53\u63d0\u53ca\u65f6\uff0c\u5b83\u4f1a\u5c06\u5176\u4e0e\u5e9e\u5927\u7684\u5df2\u77e5\u5b9e\u4f53\u6570\u636e\u5e93\uff08\u901a\u5e38\u79f0\u4e3a <strong>Google \u77e5\u8bc6\u56fe\u8c31<\/strong>\u3002\u8fd9\u6709\u52a9\u4e8e Google \u66f4\u597d\u5730\u7406\u6e05\u672f\u8bed\u5e76\u638c\u63e1\u4e0a\u4e0b\u6587\u3002\u901a\u8fc7\u6b64\u77e5\u8bc6\u56fe\u8c31\uff0c\u5982\u679c\u60a8\u641c\u7d22\u201cApple\u201d\uff0cGoogle \u53ef\u4ee5\u901a\u8fc7\u5206\u6790 <strong>\u60c5\u51b5<\/strong> \u5176\u4e2d\u63d0\u5230\u4e86\u201cApple\u201d\u3002<\/p>\n<p>\u663e\u800c\u6613\u89c1\u7684\u662f\uff0c\u5728\u884c\u4e1a\u535a\u5ba2\u548c\u65b0\u95fb\u7f51\u7ad9\u4e0a\u63d0\u53ca\u60a8\u7684\u54c1\u724c\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u77e5\u540d\u5ea6\u3002\u52aa\u529b\u8ba9\u60a8\u7684\u54c1\u724c\u5728\u76f8\u5173\u4e14\u6d41\u91cf\u5927\u7684\u7f51\u7ad9\u4e0a\u7a81\u51fa\u663e\u793a\uff0c\u4ee5\u63d0\u9ad8\u60a8\u7684 SEO \u8868\u73b0\u3002<\/p>\n<p><em><strong>\u516c\u5173\u4ee3\u8868\u4eec\uff0c\u6b22\u559c\u5427\uff01<\/strong><\/em><\/p>\n<p>\u8fd9\u79cd\u65b9\u6cd5\u5f3a\u8c03\u4e86\u901a\u8fc7\u63d0\u53ca\u6765\u57f9\u517b\u5f3a\u5927\u7684\u5728\u7ebf\u5f62\u8c61\u548c\u58f0\u8a89\u7684\u91cd\u8981\u6027\uff0c\u8fd9\u53ef\u4ee5\u663e\u8457\u5f71\u54cd\u641c\u7d22\u6392\u540d\u3002\u9f13\u52b1\u7528\u6237\u751f\u6210\u5185\u5bb9\u5e76\u4e0e\u884c\u4e1a\u6709\u5f71\u54cd\u529b\u7684\u4eba\u4e92\u52a8\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u8fd9\u4e9b\u63d0\u53ca\u7684\u9891\u7387\u548c\u8d28\u91cf\u3002<\/p>\n<h2><a id=\"strategic-seo-adjustments-based-on-leaks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6839\u636e\u6cc4\u6f0f\u60c5\u51b5\u5bf9 SEO \u8fdb\u884c\u6218\u7565\u8c03\u6574<\/h2>\n<p>\u90a3\u4e48\uff0c\u4f60\u5e94\u8be5\u5982\u4f55\u5904\u7406\u8fd9\u4e9b\u6cc4\u9732\u7684\u4fe1\u606f\u5462\uff1f\u597d\u5427\uff0c\u770b\u6765\u4f18\u8d28\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u4f60\u7684\u5185\u5bb9\u5e94\u8be5\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u3001\u5b9a\u671f\u66f4\u65b0\uff0c\u5e76\u5145\u6ee1\u5404\u79cd\u591a\u5a92\u4f53\u5143\u7d20\u3002<\/p>\n<p>\u591a\u6837\u5316\u7684\u5185\u5bb9\u683c\u5f0f\u548c\u9891\u7e41\u66f4\u65b0\u7684\u5e16\u5b50\u5c06\u7559\u4f4f\u7528\u6237\u7684\u5174\u8da3\u5e76\u786e\u4fdd\u4ed6\u4eec\u56de\u6765\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<p>\u5728\u6574\u4e2a\u7f51\u7ad9\u4e2d\u4fdd\u6301\u9875\u9762\u6807\u9898\u7684\u4e00\u81f4\u6027\u3001\u8fde\u8d2f\u7684\u54c1\u724c NAP\uff08\u5c24\u5176\u662f\u201cN\u201d\uff09\u3001\u5185\u90e8\u94fe\u63a5\u548c\u4e3b\u9898\u76f8\u5173\u6027\u81f3\u5173\u91cd\u8981\u3002\u4e00\u81f4\u6027\u6709\u52a9\u4e8e\u6784\u5efa\u4e00\u4e2a\u5f3a\u5927\u3001\u6709\u51dd\u805a\u529b\u7684\u7ed3\u6784\uff0c\u8ba9 Google \u7b49\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u8f7b\u677e\u89e3\u8bfb\u548c\u6392\u540d\uff0c\u53cd\u6620\u51fa\u60a8\u7f51\u7ad9\u7684\u4e00\u822c\u4e3b\u9898\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002<\/p>\n<p>\u6709\u6548\u7684\u5185\u90e8\u94fe\u63a5\u7b56\u7565\u53ef\u589e\u5f3a\u5bfc\u822a\u5e76\u534f\u52a9\u5206\u53d1 <strong>\u94fe\u63a5\u6743\u76ca<\/strong> \u8de8\u8d8a\u91cd\u8981\u9875\u9762\uff0c\u63d0\u5347\u5176\u6392\u540d\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd8\u8981\u83b7\u53d6\u94fe\u63a5\u2014\u2014\u5927\u91cf\u9ad8\u8d28\u91cf\u3001\u4e3b\u9898\u76f8\u5173\uff08\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd8\u9700\u8981\u5730\u7406\u76f8\u5173\uff09\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n<h2><a id=\"leak-on-google\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6cc4\u6f0f\u5f00\u542f\uff0cGoogle<\/h2>\n<p>\u6b64\u6b21\u6cc4\u5bc6\u4e8b\u4ef6\u53ef\u80fd\u4e3a Google \u7684\u6392\u540d\u56e0\u7d20\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u5f3a\u8c03\u4e86\u7406\u89e3\u548c\u76f8\u5e94\u8c03\u6574 SEO \u7b56\u7565\u7684\u5fc5\u8981\u6027\u3002\u6216\u8005\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u7b56\u7565\uff0c\u65e8\u5728\u8f6c\u79fb\u4eba\u4eec\u5bf9 Google 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