{"id":4732,"date":"2024-05-07T15:12:07","date_gmt":"2024-05-07T07:12:07","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4732"},"modified":"2024-05-07T17:47:26","modified_gmt":"2024-05-07T09:47:26","slug":"what-is-google-e-e-a-t","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/google-eeat-\u662f\u4ec0\u4e48\/","title":{"rendered":"\u4ec0\u4e48\u662f Google EEAT\uff1f\u6307\u5357\u548c SEO \u4f18\u52bf"},"content":{"rendered":"<p>Google EEAT \u4ee3\u8868\u719f\u7ec3\u5ea6\u3001\u80fd\u529b\u3001\u6743\u5a01\u6027\u548c\u53ef\u9760\u6027\u3002\u8fd9\u662f Google \u7528\u6765\u8bc4\u4f30\u5185\u5bb9\u8d28\u91cf\u548c\u53ef\u9760\u6027\u7684\u6a21\u578b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>Google \u7535\u78c1\u9600<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7ecf\u9a8c<\/td>\n<td>\u6307\u5185\u5bb9\u521b\u4f5c\u8005\u5bf9\u8be5\u4e3b\u9898\u5177\u6709\u5fc5\u8981\u7684\u4eb2\u8eab\u4f53\u9a8c\u6216\u751f\u6d3b\u7ecf\u9a8c\u7684\u7a0b\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u4e13\u4e1a\u77e5\u8bc6<\/td>\n<td>\u53cd\u6620\u4f5c\u8005\u5bf9\u8be5\u4e3b\u9898\u7684\u77e5\u8bc6\u6216\u6280\u80fd\u6c34\u5e73<\/td>\n<\/tr>\n<tr>\n<td>\u6743\u5a01<\/td>\n<td>\u8861\u91cf\u5185\u5bb9\u521b\u5efa\u8005\u6216\u7f51\u7ad9\u4f5c\u4e3a\u53ef\u9760\u6765\u6e90\u7684\u77e5\u540d\u5ea6\u4ee5\u53ca\u5728\u8be5\u9886\u57df\u7684\u6210\u719f\u5ea6\u548c\u53d7\u5c0a\u91cd\u7a0b\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u53ef\u4fe1\u5ea6<\/td>\n<td>\u8bc4\u4f30\u7f51\u7ad9\u7684\u51c6\u786e\u6027\u3001\u8bda\u5b9e\u6027\u3001\u5b89\u5168\u6027\u548c\u53ef\u9760\u6027\u6c34\u5e73<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u7406\u89e3 EEAT \u548c\u5c55\u793a\u5b83\u662f\u4e24\u4e2a\u622a\u7136\u4e0d\u540c\u7684\u4efb\u52a1\u3002<\/p>\n<p>\u5728 <a href=\"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u4ec0\u4e48\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\/\">\u5982\u4f55\u8bbe\u8ba1 SEO \u7b56\u7565<\/a>\u4e2d\uff0c\u6211\u4eec\u516c\u5f00\u4e86\u793a\u4f8b\u3001\u8bd5\u9a8c\u548c\u6d3b\u52a8\uff0c\u8bf4\u660e\u4ed6\u5982\u4f55\u5229\u7528 SEO \u5c06\u6d41\u91cf\u5f15\u5bfc\u81f3 Backlinko\u3002<\/p>\n<p>\u8fd9\u7c7b\u5185\u5bb9\u81ea\u7136\u7b26\u5408 EEAT \u7684\u6807\u51c6\u3002<\/p>\n<p>\u7ed3\u679c\uff1f<\/p>\n<p>\u83b7\u5f97\u5173\u952e\u8bcd\u201cSEO\u7b56\u7565\u201d\u7684\u9996\u4f4d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4982b113.png\" alt=\"Google SERP \u2013 SEO \u7b56\u7565\" title=\"Google SERP \u2013 SEO \u7b56\u7565\" \/><\/p>\n<p>\u6ce8\u610f\u6240\u91c7\u7528\u7684\u7b56\u7565\u5417\uff1f<\/p>\n<p>\u672c\u624b\u518c\u7684\u5176\u4f59\u90e8\u5206\u5c06\u9610\u660e\uff1a<\/p>\n<ul>\n<li>EEAT \u4e0d\u662f\u4ec0\u4e48<\/li>\n<li>\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981<\/li>\n<li>\u57fa\u672c\u7ec4\u6210\u90e8\u5206<\/li>\n<li>\u6839\u636e Google \u7684\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\uff0cEEAT \u5206\u4e3a\u591a\u4e2a\u5c42\u7ea7<\/li>\n<li>\u6784\u5efa\u548c\u663e\u793a EEAT \u7684\u5b9e\u7528\u6280\u672f<\/li>\n<\/ul>\n<h2>EEAT \u4e0d\u662f\u4ec0\u4e48<\/h2>\n<p>EEAT \u7ecf\u5e38\u88ab\u8bef\u89e3\u3001\u8fc7\u4e8e\u590d\u6742\u5316\u548c\u88ab\u5ffd\u89c6\u3002\u8ba9\u6211\u4eec\u6765\u6f84\u6e05\u4e8b\u5b9e\u3002<\/p>\n<h3>\u8bef\u89e3 #1 \u2013 EEAT \u4e0d\u662f\u6392\u540d\u8981\u7d20<\/h3>\n<p>\u5c3d\u7ba1 EEAT \u975e\u5e38\u91cd\u8981\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u6392\u540d\u7684\u51b3\u5b9a\u56e0\u7d20\u3002<\/p>\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u7814\u7a76\u5386\u53f2\u3002<\/p>\n<p>EEAT \u5e76\u4e0d\u662f\u4e00\u4e2a\u65b0\u6982\u5ff5\u3002Google \u5728\u5176 <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" title=\"Google \u2013 \u8d28\u91cf\u8bc4\u4f30\u5458\u6307\u5357\">\u8d28\u91cf\u8bc4\u4f30\u5458\u6307\u5357<\/a> \u65e9\u5728 2014 \u5e74\u3002<\/p>\n<p>Google \u7684\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u7531\u641c\u7d22\u5f15\u64ce\u4e2d\u88ab\u79f0\u4e3a\u201c\u8d28\u91cf\u8bc4\u4f30\u5458\u201d\u7684\u81ea\u4e3b\u8bc4\u4f30\u5458\u4f7f\u7528\u3002<\/p>\n<p>\u5728 <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/rigorous-testing\/\" title=\"\u901a\u8fc7\u4e25\u683c\u6d4b\u8bd5\u589e\u5f3a\u641c\u7d22\u529f\u80fd\">Google \u81ea\u5df1\u7684\u6761\u6b3e<\/a>:<\/p>\n<blockquote>\n<p>\u201c\u8bc4\u5206\u5458\u4f1a\u8bc4\u4f30\u5185\u5bb9\u5bf9\u641c\u7d22\u67e5\u8be2\u7684\u54cd\u5e94\u7a0b\u5ea6\uff0c\u5e76\u901a\u8fc7\u8003\u8651\u5185\u5bb9\u7684\u719f\u7ec3\u7a0b\u5ea6\u3001\u6743\u5a01\u6027\u548c\u53ef\u9760\u6027\u6765\u8bc4\u4f30\u7ed3\u679c\u7684\u8d28\u91cf\u3002\u8fd9\u4e9b\u8bc4\u4f30\u4e0d\u4f1a\u76f4\u63a5\u5f71\u54cd\u6392\u540d\uff0c\u4f46\u6709\u52a9\u4e8e\u8bc4\u4f30\u6211\u4eec\u7684\u7ed3\u679c\u8d28\u91cf\u5e76\u786e\u4fdd\u5b83\u4eec\u7b26\u5408\u5168\u7403\u9ad8\u6807\u51c6\u3002\u201d<\/p>\n<\/blockquote>\n<p>EEAT \u5e76\u4e0d\u662f\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u5c06 EEAT \u89c6\u4e3a\u4e00\u79cd\u5236\u4f5c\u6709\u7528\u4e14\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u5185\u5bb9\u7684\u5fc3\u6001\u3002\u5b83\u65e8\u5728\u63d0\u4f9b\u4eba\u4eec\u671f\u671b\u4ece\u60a8\u7684\u7f51\u7ad9\u83b7\u5f97\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u57f9\u517b\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002<\/p>\n<h3>\u8bef\u89e3 #2 \u2013 EEAT \u4e0d\u662f\u4e00\u4efd\u68c0\u67e5\u6e05\u5355<\/h3>\n<p>\u5c3d\u7ba1\u6211\u4eec\u5e0c\u671b\u5982\u6b64\uff0c\u4f46 EEAT \u6bd4\u5b9a\u4e49\u76ee\u5f55\u66f4\u590d\u6742\u3002EEAT \u7684\u5f62\u6210\u548c\u5c55\u793a\u5e76\u975e\u5bf9\u6bcf\u4e2a\u4f01\u4e1a\u6216\u7ec6\u5206\u5e02\u573a\u90fd\u5b8c\u5168\u76f8\u540c\u3002<\/p>\n<p>\u63a2\u7d22\u4e0d\u540c\u9886\u57df\u4e2d\u4e0d\u540c\u5185\u5bb9\u7c7b\u578b\u7684\u7528\u6237\u5bf9\u4e8e\u6709\u4ef7\u503c\u548c\u53ef\u9760\u7684\u5185\u5bb9\u6709\u4e0d\u540c\u7684\u671f\u671b\u3002<\/p>\n<p>\u8fd9\u5728 <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" title=\"\u6211\u4eec\u5bf9\u8d28\u91cf\u8bc4\u4f30\u5458\u6307\u5357\u7684\u6700\u65b0\u66f4\u65b0\uff1aEAT \u83b7\u5f97\u989d\u5916\u201c\u4f53\u9a8c\u201dE\">2022 \u5e74 12 \u6708<\/a> Google \u5728 EAT \u4e0a\u9644\u52a0\u4e86\u4e00\u4e2a\u989d\u5916\u7684\u201cE\u201d\uff0c\u5f62\u6210\u4e86 EEAT\u3002<\/p>\n<p>\u6dfb\u52a0\u7684\u201cE\u201d\u8868\u793a\u7ecf\u9a8c\u3002<\/p>\n<p>\u6b64\u4e3e\u8868\u660e Google \u66f4\u52a0\u91cd\u89c6\u771f\u5b9e\u7684\u4e2a\u4eba\u53c2\u4e0e\u6216\u5bf9\u5185\u5bb9\u4e2d\u8ba8\u8bba\u7684\u4e3b\u9898\u7684\u76f4\u63a5\u719f\u6089\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u7528\u6237\u6e34\u671b\u4ece\u5177\u6709\u4ed6\u4eec\u6240\u63a2\u7d22\u4e3b\u9898\u7ecf\u9a8c\u7684\u4e2a\u4eba\u90a3\u91cc\u83b7\u5f97\u89c1\u89e3\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5e76\u975e\u6bcf\u4e2a\u5b66\u79d1\u90fd\u9700\u8981\u6b63\u5f0f\u7684\u4e13\u4e1a\u77e5\u8bc6\u624d\u80fd\u4f7f\u5176\u5185\u5bb9\u5177\u6709\u4ef7\u503c\u3002\u901a\u5e38\uff0c\u7b2c\u4e00\u624b\u7ecf\u9a8c\u5177\u6709\u540c\u7b49\u751a\u81f3\u66f4\u5927\u7684\u5f71\u54cd\u529b\u3002<\/p>\n<p>\u4f8b\u5982\uff0cepicgardening.com \u88ab\u516c\u8ba4\u4e3a\u5168\u7403\u9996\u5c48\u4e00\u6307\u7684\u56ed\u827a\u7f51\u7ad9\u4e4b\u4e00\uff0c\u6bcf\u6708\u5438\u5f15\u7ea6 563,000 \u6b21\u81ea\u7136\u641c\u7d22\u8bbf\u95ee\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4986ea28.png\" alt=\"\u57df\u540d\u6982\u8ff0 \u2013 Epic Gardening\" title=\"\u57df\u540d\u6982\u8ff0 \u2013 Epic Gardening\" \/><\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u521b\u59cb\u4eba\u51ef\u6587\u00b7\u57c3\u65af\u76ae\u91cc\u56fe (Kevin Espiritu) \u5c3d\u7ba1\u7f3a\u4e4f\u56ed\u827a\u6216\u666f\u89c2\u8bbe\u8ba1\u7684\u6b63\u5f0f\u8d44\u683c\uff0c\u4f46\u4ed6\u8fd8\u662f\u901a\u8fc7\u900f\u9732\u4ed6\u5728\u82b1\u56ed\u4e2d\u8fdb\u884c\u5b9e\u9a8c\u7684\u53d1\u73b0\u5438\u5f15\u4e86\u5927\u6279\u89c2\u4f17\u3002<\/p>\n<p>\u76ee\u524d\uff0cEpic Gardening \u96c7\u4f63\u4e86\u4e00\u652f\u56ed\u827a\u4e13\u5bb6\u56e2\u961f\u6765\u751f\u6210\u5185\u5bb9\u5e76\u63d0\u5347\u4ed6\u4eec\u7684 EEAT\u3002<\/p>\n<p>\u5728\u5f15\u5165 EEAT \u65f6\uff0cGoogle \u5f3a\u5316\u4e86\u8fd9\u6837\u7684\u89c2\u5ff5\uff1a\u201cT\u201d\uff08\u4fe1\u4efb\uff0c\u4ee5\u9632\u60a8\u5ffd\u7565\u4e86\u5b83\uff09\u662f EEAT \u7684\u57fa\u77f3\uff0c\u5177\u6709\u6781\u5176\u91cd\u8981\u7684\u610f\u4e49\u3002<\/p>\n<p>\u8fd9\u4e2a\u903b\u8f91\u662f\u6b63\u786e\u7684\u3002<\/p>\n<p>\u601d\u8003\u4e00\u4e0b\uff1a\u5982\u679c\u7528\u6237\u5bf9\u60a8\u7684\u5185\u5bb9\u7f3a\u4e4f\u4fe1\u4efb\uff0c\u90a3\u4e48\u5b83\u8fd8\u6709\u4ec0\u4e48\u4ef7\u503c\uff1f<\/p>\n<p>\u5c3d\u7ba1\u4eba\u4eec\u666e\u904d\u8ba4\u4e3a EEAT \u53ea\u662f\u5728\u7f51\u7ad9\u4e0a\u5c55\u793a\u8fd9\u56db\u4e2a\u5143\u7d20\uff0c\u5b83\u8fd8\u786e\u4fdd\u5728\u7f51\u7ad9\u5916\u5c55\u793a\u5b83\u4eec\u3002<\/p>\n<p>\u8bbe\u60f3\u5c55\u793a EEAT \u7684\u6709\u6548\u65b9\u6cd5\u5305\u62ec\u786e\u8ba4\u60a8\u5728\u73b0\u573a\u5206\u4eab\u60a8\u7684\u7ecf\u9a8c\u3001\u719f\u7ec3\u7a0b\u5ea6\u3001\u6743\u5a01\u6027\u548c\u53ef\u9760\u6027\uff0c\u5e76\u901a\u8fc7\u9875\u5916\u63d0\u793a\u8fdb\u884c\u9a8c\u8bc1\u3002<\/p>\n<p>\u83b7\u5f97\u4fe1\u4efb\u548c\u88ab\u89c6\u4e3a\u6743\u5a01\u4e0d\u4ec5\u5173\u4e4e\u5916\u90e8\u8ba4\u53ef\uff0c\u4e5f\u5173\u4e4e\u81ea\u6211\u4e3b\u5f20\u3002<\/p>\n<p>\u5f53\u60a8\u5c06 EEAT \u5206\u89e3\u4e3a\u9875\u9762\u5185\u548c\u9875\u9762\u5916\u5143\u7d20\u65f6\uff0c\u5236\u5b9a\u521b\u5efa\u548c\u5c55\u793a\u5b83\u7684\u7b56\u7565\u53d8\u5f97\u66f4\u52a0\u53ef\u884c\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48 EEAT \u5982\u6b64\u91cd\u8981<\/h2>\n<p>\u9274\u4e8e AI \u7684\u5feb\u901f\u53d1\u5c55\uff0c\u81ea\u52a8\u751f\u6210\u975e\u6765\u81ea\u5177\u6709\u76f4\u63a5\u7ecf\u9a8c\u6216\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e2a\u4eba\u7684\u5185\u5bb9\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u7b80\u5355\u3002<\/p>\n<p>2023 \u5e74\uff0cSEO \u6743\u5a01 Matt Digity \u72ec\u5bb6\u5229\u7528 AI \u4e3a\u4e00\u4e2a\u65b0\u7f51\u7ad9\u5236\u4f5c\u4e86 526 \u7bc7\u6587\u7ae0\uff0c\u53ea\u9700\u6309\u4e00\u4e0b\u6309\u94ae\u5373\u53ef\u3002\u8be5\u7f51\u7ad9\u6bcf\u6708\u7684\u8bbf\u95ee\u91cf\u8d85\u8fc7 50,000 \u6b21\u3002<\/p>\n<p>\u56e0\u6b64\uff0cEEAT \u5df2\u6210\u4e3a\u4e00\u79cd\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u624b\u6bb5\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u7b26\u5408 Google \u7684\u6392\u540d\u7b97\u6cd5\u3002<\/p>\n<p>\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0cGoogle \u5c06\u7ee7\u7eed\u60f3\u65b9\u8bbe\u6cd5\u963b\u6b62 AI \u751f\u6210\u7684\u4f4e\u4ef7\u503c\u5185\u5bb9\u5360\u636e\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u7684\u4f4d\u7f6e\uff08<a href=\"https:\/\/tenten.co\/learning\/search-engine-results-page\/\">\u641c\u7d22\u7ed3\u679c\u9875\u9762<\/a>)\uff0cEEAT \u5f88\u6709\u53ef\u80fd\u4f1a\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p>Google \u4e5f\u6709\u53ef\u80fd\u6b63\u5728\u5229\u7528\u8d28\u91cf\u8bc4\u7ea7\u7684\u53cd\u9988\u6765\u8bad\u7ec3\u5176\u57fa\u4e8e AI \u7684\u6392\u540d\u7cfb\u7edf\u548c\u7b97\u6cd5\u3002<\/p>\n<p>2023 \u5e74 10 \u6708\uff0c\u7528\u4e8e\u7f51\u9875\u6392\u540d\u7684\u4f17\u591a\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\u90fd\u4f7f\u7528 IS\uff08\u4fe1\u606f\u6ee1\u610f\u5ea6\uff09\u5206\u6570\u8fdb\u884c\u8bad\u7ec3\u6216\u6539\u8fdb\u3002\u8fd9\u4e9b\u5206\u6570\u662f\u6839\u636e\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u8005\u7684\u8bc4\u5206\u800c\u6784\u5efa\u7684\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u60a8\u7684\u5185\u5bb9\u548c\u7f51\u7ad9\u9700\u8981\u7b26\u5408\u8fd9\u4e9b\u6392\u540d\u7cfb\u7edf\u7684\u671f\u671b\u3002EEAT \u53ef\u80fd\u5728\u8fd9\u65b9\u9762\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u6bd5\u7adf\uff0c\u5177\u6709\u9ad8\u6216\u975e\u5e38\u9ad8 EEAT \u7684\u9875\u9762\u5e94\u8be5\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u5b83\u4eec\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684 IS \u8bc4\u7ea7\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u968f\u7740 Google \u7ee7\u7eed\u8ba4\u53ef\u7531\u4e13\u5bb6\u6216\u5177\u6709\u76f4\u63a5\u7ecf\u9a8c\u7684\u4e2a\u4eba\u5236\u4f5c\u7684\u5185\u5bb9\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u671f\u7b26\u5408\u8fd9\u4e9b\u6807\u51c6\u7684\u5185\u5bb9\u5c06\u5bf9\u6838\u5fc3\u7b97\u6cd5\u548c\u5176\u4ed6 Google \u66f4\u65b0\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n<p>EAT \u610f\u4e49\u91cd\u5927\uff0c\u5e76\u4e14\u5176\u91cd\u8981\u6027\u53ea\u4f1a\u65e5\u76ca\u589e\u52a0\u3002<\/p>\n<h2>EEAT \u7684\u57fa\u672c\u7ec4\u6210\u90e8\u5206<\/h2>\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u6784\u6210 EEAT \u7684\u56db\u4e2a\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<h3>\u4eb2\u8eab\u53c2\u4e0e<\/h3>\n<p>\u5f53 Google \u63d0\u5230\u201c\u4eb2\u8eab\u53c2\u4e0e\u201d\u65f6\uff0c\u5b83\u6307\u7684\u662f\u73b0\u5b9e\u4e16\u754c\u4e2d\u76f4\u63a5\u53c2\u4e0e\u5185\u5bb9\u4e3b\u9898\u7684\u60c5\u51b5\u3002<\/p>\n<p>\u8fd9\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u9152\u5e97\u8bc4\u8bba\u7684\u4f5c\u8005\u4f4f\u5728\u4ed6\u4eec\u6240\u8bc4\u4ef7\u7684\u9152\u5e97<\/li>\n<li>\u201c\u6700\u4f73\u56fe\u4e66\u201d\u699c\u5355\u7684\u4f5c\u8005\uff0c\u4eb2\u81ea\u9605\u8bfb\u4e86\u6bcf\u672c\u63a8\u8350\u56fe\u4e66<\/li>\n<li>\u4ea7\u54c1\u8bc4\u8bba\u7684\u4f5c\u8005\u5df2\u7ecf\u5bf9\u4ea7\u54c1\u8fdb\u884c\u4e86\u7269\u7406\u6d4b\u8bd5<\/li>\n<\/ul>\n<p>\u76ee\u524d\uff0cAI \u65e0\u6cd5\u771f\u6b63\u4e0e\u4e3b\u9898\u4e92\u52a8\u3002\u867d\u7136 AI \u53ef\u80fd\u8bd5\u56fe\u6a21\u4eff\u4eba\u7c7b\u7ecf\u9a8c\u7684\u67d0\u4e9b\u65b9\u9762\uff0c\u4f46\u5176\u5185\u5bb9\u7f3a\u4e4f\u771f\u6b63\u7684\u539f\u521b\u6027\u3002<\/p>\n<p>Google \u8ba4\u4e3a\u53c2\u4e0e\u5ea6\u662f\u533a\u5206\u4eba\u5de5\u521b\u4f5c\u5185\u5bb9\u548c AI \u751f\u6210\u5185\u5bb9\u7684\u5173\u952e\u56e0\u7d20\u3002\u7136\u800c\uff0c\u8fd9\u4e5f\u662f\u7528\u6237\u7684\u671f\u671b\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f Google \u5728\u5176\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u4e2d\u63d0\u4f9b\u7684\u4e00\u4e9b\u5b9e\u4f8b\uff0c\u4ee5\u8bf4\u660e\u53c2\u4e0e\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u4f55\u65f6\u6700\u597d\u7531\u4e13\u5bb6\u5904\u7406\u4fe1\u606f\u6216\u5efa\u8bae\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4989cc6e.png\" alt=\"Google \u2013 \u54c1\u8d28\u81f3\u4e0a\" title=\"Google \u2013 \u54c1\u8d28\u81f3\u4e0a\" \/><\/p>\n<p>\u5728\u5f00\u53d1\u5185\u5bb9\u65f6\uff0c\u53c2\u4e0e\u5bf9\u4e8e\u5c55\u793a\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u60a8\u5982\u4f55\u8bf4\u660e\u8fd9\u79cd\u53c2\u4e0e\u5462\uff1f<\/p>\n<p>\u8ba9\u6211\u4eec\u63a2\u7d22\u4e00\u4e0b\u3002<\/p>\n<h4>\u83b7\u53d6\u548c\u5c55\u793a\u53c2\u4e0e\u5ea6\u7684\u65b9\u6cd5<\/h4>\n<p>\u5c55\u793a\u60a8\u53c2\u4e0e\u5ea6\u7684\u6700\u6709\u6548\u65b9\u6cd5\u4e4b\u4e00\u662f\u63d0\u4f9b\u60a8\u5df2\u83b7\u5f97\u7684\u76f4\u63a5\u53c2\u4e0e\u5ea6\u7684\u8bc1\u636e\u3002<\/p>\n<p>\u5047\u8bbe\u60a8\u7ba1\u7406\u4e00\u4e2a\u65c5\u6e38\u535a\u5ba2\u3002<\/p>\n<p>\u60a8\u7684\u8bfb\u8005\u7fa4\u5305\u62ec\u4e3a\u4e0b\u4e00\u6b21\u65c5\u884c\u5bfb\u6c42\u7075\u611f\u548c\u5efa\u8bae\u7684\u65c5\u884c\u7231\u597d\u8005\u3002<\/p>\n<p>\u60a8\u6b63\u5728\u8bc4\u8bba\u60a8\u4f4f\u8fc7\u7684\u4e00\u5bb6\u9152\u5e97\u3002<\/p>\n<p>\u4e3a\u4e86\u663e\u793a\u76f4\u63a5\u53c2\u4e0e\uff0c\u60a8\u5fc5\u987b\u51fa\u793a\u60a8\u66fe\u8bbf\u95ee\u8fc7\u8fd9\u5bb6\u9152\u5e97\u7684\u8bc1\u660e\u3002<\/p>\n<p>\u867d\u7136\u8fd9\u5e94\u8be5\u662f\u6807\u51c6\u505a\u6cd5\uff0c\u4f46\u8bb8\u591a\u65c5\u6e38\u535a\u4e3b\u90fd\u6279\u8bc4\u8fc7\u4ed6\u4eec\u4ece\u672a\u4f4f\u8fc7\u7684\u9152\u5e97\u3002\u4ed6\u4eec\u4f9d\u8d56\u9152\u5e97\u7684\u7167\u7247\u548c\u63cf\u8ff0\uff0c\u6216\u8005\u6a21\u4eff\u5176\u4ed6\u82b1\u8d39\u7cbe\u529b\u548c\u8d44\u6e90\u8bbf\u95ee\u9152\u5e97\u7684\u65c5\u6e38\u535a\u4e3b\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u4e3a\u4e86\u4f53\u73b0\u8fd9\u79cd\u53c2\u4e0e\uff0c\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u5229\u7528\u60a8\u7684\u4e2a\u4eba\u7167\u7247\u548c\u89c6\u9891\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u9152\u5e97\u7f51\u7ad9\u4e0a\u7684\u5b98\u65b9\u56fe\u7247<\/li>\n<li>\u5728\u5185\u5bb9\u4e2d\u8868\u8fbe\u60a8\u5bf9\u9152\u5e97\u7684\u8d5e\u8d4f\u548c\u4e0d\u559c\u6b22\u4e4b\u5904<\/li>\n<li>\u5305\u542b\u53ea\u6709\u5230\u8bbf\u8fc7\u9152\u5e97\u7684\u4eba\u624d\u77e5\u9053\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u5728\u7f51\u4e0a\u53ef\u4ee5\u8f7b\u677e\u83b7\u53d6\u7684\u4fe1\u606f<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u65c5\u884c\u4f5c\u5bb6\u517c\u6444\u5f71\u5e08 Emily Lush \u64b0\u5199\u4e86\u4e00\u7bc7\u5173\u4e8e\u5979\u5728 <a href=\"https:\/\/wander-lush.org\/caravanserai-sheki-karvansaray-hotel\/\" title=\"\u7761\u5728\u4e1d\u7ef8\u4e4b\u8def\u5546\u961f\u65c5\u9986\uff1a\u5982\u4f55\u5165\u4f4f\u963f\u585e\u62dc\u7586\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684 Sheki Karvansaray \u9152\u5e97\">\u820d\u57fa\u5361\u4e07\u8428\u62c9\u4f0a\u9152\u5e97<\/a>\uff0c\u963f\u585e\u62dc\u7586\u6700\u975e\u51e1\u7684\u4f4f\u5bbf\u5730\u4e4b\u4e00\u3002<\/p>\n<p>\u9605\u8bfb\u6587\u7ae0\u65f6\uff0c\u60a8\u4f1a\u53d1\u73b0 Emily \u7684\u6240\u6709\u7167\u7247\u90fd\u52a0\u4e86\u6c34\u5370\uff0c\u5e76\u4e14\u5305\u542b\u4e86\u53ea\u6709\u9152\u5e97\u5ba2\u4eba\u624d\u80fd\u63d0\u4f9b\u7684\u72ec\u5bb6\u89c1\u89e3\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f498db373.png\" alt=\"\u820d\u57fa\u5361\u4e07\u8428\u62c9\u4f0a\u9152\u5e97\" title=\"\u820d\u57fa\u5361\u4e07\u8428\u62c9\u4f0a\u9152\u5e97\" \/><\/p>\n<p>\u827e\u7c73\u4e3d\u63cf\u8ff0\u4e86\u77f3\u96d5\u7684\u89c4\u6a21\uff0c\u5e76\u63d0\u5230\u4e86\u5979\u53c2\u89c2\u671f\u95f4\u65e0\u6cd5\u8fdb\u5165\u7684\u5177\u4f53\u533a\u57df\u3002<\/p>\n<p>\u827e\u7c73\u4e3d\u5bf9\u8fd9\u5bb6\u9152\u5e97\u6709\u7b2c\u4e00\u624b\u7684\u4f53\u9a8c\uff1b\u8bfb\u8005\u53ef\u4ee5\u901a\u8fc7\u5979\u7684\u7167\u7247\u548c\u6587\u5b57\u63cf\u8ff0\u4e86\u89e3\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>Google \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u53ef\u80fd\u4f1a\u5c06\u6b64\u89e3\u8bfb\u4e3a\u503c\u5f97\u79f0\u8d5e\u7684\u76f4\u63a5\u53c2\u4e0e\u8868\u73b0\u3002<\/p>\n<p>\u8fd9\u4f4d\u535a\u4e3b\u662f\u5426\u53bb\u8fc7\u5979\u8bc4\u8bba\u7684\u9152\u5e97\uff0c\u8fd9\u4e00\u70b9\u6ca1\u4ec0\u4e48\u597d\u4e89\u8bba\u7684\u3002\u6bd5\u7adf\uff0c\u9152\u5e97\u91cc\u6709\u5979\u4e08\u592b\u7684\u7167\u7247\u3002<\/p>\n<h3>\u719f\u7ec3\u7a0b\u5ea6<\/h3>\n<p>Google \u611f\u77e5\u4e0e\u5185\u5bb9\u521b\u5efa\u8005\u76f8\u5173\u7684\u719f\u7ec3\u7a0b\u5ea6\u3002\u5b83\u4e0e\u4ed6\u4eec\u7684\u6b63\u89c4\uff08\u6216\u975e\u6b63\u5f0f\uff09\u6559\u80b2\u6216\u4ed6\u4eec\u5982\u4f55\u83b7\u5f97\u6280\u80fd\u6709\u5173\u3002<\/p>\n<p>Google \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u63d0\u51fa\u5982\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u5185\u5bb9\u80cc\u540e\u7684\u4e3b\u8981\u5f71\u54cd\u8005\u662f\u8c01\uff1f<\/li>\n<li>\u521b\u4f5c\u8005\u662f\u5426\u719f\u6089\u8be5\u4e3b\u9898\uff1f<\/li>\n<li>\u521b\u4f5c\u8005\u5728\u5b66\u79d1\u5185\u7684\u5730\u4f4d\u5982\u4f55\uff1f<\/li>\n<\/ul>\n<p>\u4e0e\u53c2\u4e0e\u5ea6\u7c7b\u4f3c\uff0c\u719f\u7ec3\u7a0b\u5ea6\u7684\u91cd\u8981\u6027\u56e0\u5185\u5bb9\u7c7b\u578b\u548c\u4e3b\u9898\u800c\u5f02\u3002<\/p>\n<p>\u5728\u91d1\u878d\u548c\u533b\u7597\u4fdd\u5065\u7b49\u9886\u57df\uff0c\u5c55\u73b0\u4e13\u4e1a\u6280\u80fd\u81f3\u5173\u91cd\u8981\u3002\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u60a8\u9700\u8981\u63d0\u4f9b\u7b26\u5408\u73b0\u884c\u533b\u7597\u6216\u91d1\u878d\u5171\u8bc6\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u5728\u5f00\u53d1\u6b64\u7c7b\u5185\u5bb9\u65f6\uff0c\u60a8\u7684\u8d44\u8d28\u3001\u5b66\u672f\u6210\u5c31\u548c\u5728\u884c\u4e1a\u5185\u7684\u5730\u4f4d\u4e5f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u65e5\u5e38\u80fd\u529b\u4e5f\u53ef\u4ee5\u88ab\u89c6\u4e3a\u67d0\u4e9b\u79d1\u76ee\u548c\u5185\u5bb9\u7c7b\u578b\u7684\u719f\u7ec3\u7a0b\u5ea6\u3002<\/p>\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u9610\u660e\u8fd9\u4e00\u70b9\uff0c\u8ba9\u6211\u4eec\u8003\u8651\u4e00\u4e2a\u4f8b\u5b50\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5bf9\u70d8\u70e4\u9178\u9762\u56e2\u611f\u5174\u8da3\uff0c\u60a8\u53ef\u4ee5\u5728 Google \u4e0a\u641c\u7d22\u201c\u9178\u9762\u56e2\u98df\u8c31\u201d\u3002<\/p>\n<p>\u7ed3\u679c\u5982\u4e0b\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4991ee47.png\" alt=\"Google SERP \u2013 \u9175\u6bcd\u9762\u56e2\u914d\u65b9\" title=\"Google SERP \u2013 \u9175\u6bcd\u9762\u56e2\u914d\u65b9\" \/><\/p>\n<p>\u4ee5\u4e0b\u662f\u524d\u4e09\u540d\u804c\u4f4d\u7684\u8d44\u5386\uff1a<\/p>\n<ol>\n<li><strong>\u4f4d\u7f6e #1\uff1a<\/strong> Emilie Raffa \u662f The Clever Carrot \u7684\u521b\u59cb\u4eba\u3002Emilie \u5728\u70f9\u996a\u6559\u80b2\u5b66\u9662\u63a5\u53d7\u4e86\u4f20\u7edf\u57f9\u8bad\uff0c\u76ee\u524d\u662f\u7ebd\u7ea6\u5e02\u4e00\u5bb6\u610f\u5927\u5229\u9910\u5385\u7684\u8001\u677f\u3002<\/li>\n<li><strong>\u4f4d\u7f6e #2\uff1a<\/strong> Maurizio Leo \u662f The Perfect Loaf \u7684\u521b\u59cb\u4eba\u3002\u4ed6\u662f\u4e00\u540d\u5bb6\u5ead\u70d8\u7119\u5e08\uff0c\u62e5\u6709\u5341\u591a\u5e74\u7684\u70d8\u7119\u9178\u9762\u5305\u7ecf\u9a8c\uff0c\u5e76\u64b0\u5199\u4e86\u4e00\u672c\u7545\u9500\u7684\u70d8\u7119\u4e66\u7c4d\u3002<\/li>\n<li><strong>\u4f4d\u7f6e #3\uff1a<\/strong> Farmhouse on Boone \u7684\u4e3b\u53a8 Lisa Bass \u662f\u516b\u4e2a\u5b69\u5b50\u7684\u6bcd\u4eb2\uff0c\u6ca1\u6709\u6b63\u5f0f\u7684\u70d8\u7119\u8d44\u683c\u3002\u5979\u70ed\u8877\u4e8e\u4e3a\u5bb6\u4eba\u70f9\u996a\u5bb6\u5e38\u83dc\uff0c\u5e76\u4e0e\u89c2\u4f17\u5206\u4eab\u5979\u7684\u521b\u610f\u3002<\/li>\n<\/ol>\n<p>\u663e\u7136\uff0c\u5bf9\u9178\u9762\u56e2\u98df\u8c31\u6709\u5e7f\u6cdb\u4e13\u4e1a\u77e5\u8bc6\u7684\u4eba\uff0c\u4ece\u6b63\u5f0f\u8d44\u683c\u8ba4\u8bc1\u4eba\u5458\u5230\u4f5c\u5bb6\u3001\u9910\u9986\u8001\u677f\u548c\u5fd9\u788c\u7684\u6bcd\u4eb2\u3002<\/p>\n<p>\u6839\u636e\u6392\u540d\uff0cGoogle \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u53ef\u80fd\u4f1a\u5c0a\u91cd\u8fd9\u4e09\u79cd\u914d\u65b9\u7684\u719f\u7ec3\u7a0b\u5ea6\u5e76\u8003\u8651\u5177\u4f53\u60c5\u51b5\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u79cd\u89c2\u70b9\u5728\u91d1\u878d\u3001\u533b\u5b66\u6216\u6cd5\u5f8b\u7b49\u9886\u57df\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u4e00\u7bc7\u6709\u5173\u533b\u7597\u4fdd\u5065\u6cd5\u89c4\u7684\u6587\u7ae0\uff0c\u60a8\u4f1a\u4f18\u5148\u8003\u8651\u5408\u683c\u7684\u4e13\u4e1a\u4eba\u58eb\u800c\u4e0d\u662f\u7231\u597d\u8005\u3002<\/p>\n<h4>\u57f9\u517b\u548c\u5c55\u793a\u719f\u7ec3\u7a0b\u5ea6\u7684\u65b9\u6cd5<\/h4>\n<p>\u5411 Google \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u5c55\u793a\u60a8\u7684\u719f\u7ec3\u7a0b\u5ea6\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u4e4b\u4e00\u662f\u5305\u542b\u6709\u5173\u60a8\u81ea\u5df1\u548c\u5176\u4ed6\u4e3a\u60a8\u7684\u5e73\u53f0\u505a\u51fa\u8d21\u732e\u7684\u4f5c\u8005\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n<p>\u5efa\u8bae\u5728\u6587\u7ae0\u4e2d\u4ecb\u7ecd\u6bcf\u4f4d\u4f5c\u8005\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u4ed6\u4eec\u7684\u8d44\u5386\u3001\u4e13\u4e1a\u80cc\u666f\u548c\u5728\u7279\u5b9a\u9886\u57df\u7684\u5730\u4f4d\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5c31\u533b\u7597\u5efa\u8bae\u800c\u8a00\uff0c\u62e5\u6709\u533b\u5b66\u5b66\u4f4d\u548c\u8be5\u9886\u57df\u4e30\u5bcc\u7ecf\u9a8c\u7684\u4f5c\u8005\u5c06\u88ab\u89c6\u4e3a\u6743\u5a01\u6765\u6e90\u3002<\/p>\n<p>\u770b\u770b Healthline \u7684\u8fd9\u7bc7\u6587\u7ae0\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4995a1f2.png\" alt=\"Healthline \u2013 \u533b\u5b66\u4e13\u5bb6\u6587\u7ae0\u8bc4\u8bba\" title=\"Healthline \u2013 \u533b\u5b66\u4e13\u5bb6\u6587\u7ae0\u8bc4\u8bba\" \/><\/p>\n<p>\u4e00\u4f4d\u533b\u5b66\u4e13\u5bb6\u5bf9\u8fd9\u7bc7\u6587\u7ae0\u8fdb\u884c\u4e86\u8bc4\u4f30\u3002<\/p>\n<p>\u5c55\u793a\u4e2a\u4eba\u7684\u8d44\u5386\u53ef\u4ee5\u5c55\u73b0\u4ed6\u4eec\u5728\u8be5\u9886\u57df\u7684\u7cbe\u901a\u7a0b\u5ea6\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u9875\u9762\u672b\u5c3e\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u6709\u5173\u4f5c\u8005\u7684\u5927\u91cf\u8be6\u7ec6\u4fe1\u606f\uff0c\u8fdb\u4e00\u6b65\u5efa\u7acb\u53ef\u4fe1\u5ea6\u548c\u4fe1\u4efb\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4999c7e4.png\" alt=\"Healthline \u2013 \u4f5c\u8005\u7b80\u4ecb\" title=\"Healthline \u2013 \u4f5c\u8005\u7b80\u4ecb\" \/><\/p>\n<p>\u60a8\u8fd8\u53ef\u4ee5\u5728\u5185\u5bb9\u4e2d\u52a0\u5165\u53c2\u8003\u8d44\u6599\uff0c\u4ee5\u8bc1\u660e\u60a8\u7684\u89c2\u70b9\u5f97\u5230\u4e86\u4e13\u4e1a\u5171\u8bc6\u7684\u652f\u6301\u3002<\/p>\n<p>\u4e4b\u524d\uff0c\u6211\u4eec\u8ba8\u8bba\u4e86\u65e5\u5e38\u80fd\u529b\u5982\u4f55\u4e5f\u53ef\u4ee5\u88ab\u89c6\u4e3a\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u6709\u4ec0\u4e48\u6709\u6548\u7684\u65b9\u6cd5\u53ef\u4ee5\u5411 Google \u5c55\u793a\u8fd9\u79cd\u4e13\u4e1a\u77e5\u8bc6\u5462\uff1f<\/p>\n<p>\u8fd9\u770b\u4f3c\u7b80\u5355\uff0c\u4f46\u8981\u91cd\u70b9\u5199\u4f60\u719f\u6089\u7684\u4e3b\u9898\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u82b1\u4e86\u5927\u91cf\u65f6\u95f4\u7814\u7a76\u6c7d\u8f66\u53d1\u52a8\u673a\uff0c\u90a3\u4e48\u4f60\u5e94\u8be5\u5728\u8be5\u9886\u57df\u62e5\u6709\u4e00\u5b9a\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002\u4f60\u5e94\u8be5\u80fd\u591f\u521b\u5efa\u4e00\u4e2a\u535a\u5ba2\uff0c\u5176\u4e2d\u5305\u542b\u6709\u5173\u5e38\u89c1\u53d1\u52a8\u673a\u95ee\u9898\u7b49\u7684\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u5982\u679c\u60a8\u4e4b\u524d\u4ece\u672a\u70e4\u8fc7\u86cb\u7cd5\u5e76\u51b3\u5b9a\u5f00\u8bbe\u4e00\u4e2a\u6709\u5173\u70d8\u7119\u7684\u535a\u5ba2\uff0c\u90a3\u4e48\u8bfb\u8005\u548c Google \u5f88\u5feb\u5c31\u4f1a\u53d1\u73b0\u60a8\u7f3a\u4e4f\u8be5\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\uff08\u6216\u7ecf\u9a8c\uff09\u3002<\/p>\n<h3>\u6743\u5a01<\/h3>\n<p>\u6743\u5a01\u6027\u8868\u793a\u5185\u5bb9\u521b\u5efa\u8005\u6216\u7f51\u7ad9\u62e5\u6709\u7684\u6743\u5a01\u7a0b\u5ea6\u3002\u5b83\u4e0e\u4f60\u88ab\u89c6\u4e3a\u7279\u5b9a\u4e3b\u9898\u7684\u4e3b\u8981\u77e5\u8bc6\u6765\u6e90\u7684\u7a0b\u5ea6\u6709\u5173\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u300a\u91d1\u878d\u65f6\u62a5\u300b\u88ab\u89c6\u4e3a\u6700\u6743\u5a01\u7684\u91d1\u878d\u6765\u6e90\u4e4b\u4e00\u3002<\/p>\n<p>\u540c\u6837\uff0cESPN\u5728\u4f53\u80b2\u9886\u57df\u4e5f\u62e5\u6709\u91cd\u8981\u7684\u6743\u5a01\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\uff1f<\/p>\n<p>\u6d4f\u89c8\u4e00\u4e0b\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u7684\u4efb\u4f55\u4e00\u7bc7\u6587\u7ae0\uff0c\u60a8\u90fd\u4f1a\u7acb\u5373\u6ce8\u610f\u5230\u5176\u4e2d\u5c55\u793a\u7684\u5927\u91cf\uff08\u6b63\u5982\u9884\u671f\u7684\u90a3\u6837\uff09\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<p>\u60a8\u8fd8\u4f1a\u53d1\u73b0\u8fd9\u4e9b\u5e73\u53f0\u5177\u6709\u4ee5\u4e0b\u7279\u70b9\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" title=\"\u4ec0\u4e48\u662f\u53cd\u5411\u94fe\u63a5\">\u53cd\u5411\u94fe\u63a5<\/a> \u5176\u4ed6\u6743\u5a01\u5e73\u53f0<\/li>\n<li>\u826f\u597d\u7684\u58f0\u8a89<\/li>\n<li>\u62e5\u6709\u77e5\u540d\u4e2a\u4eba\u54c1\u724c\u6216\u5728\u7ebf\u5f62\u8c61\u7684\u4f5c\u5bb6\uff0c\u662f\u7279\u5b9a\u4e3b\u9898\u7684\u4e13\u5bb6<\/li>\n<li>\u5f3a\u5927\u7684\u5185\u5bb9\u67b6\u6784\u6db5\u76d6\u7ed9\u5b9a\u4e3b\u9898\u7684\u5404\u4e2a\u65b9\u9762<\/li>\n<\/ul>\n<p>\u5728\u8bc4\u4f30\u6743\u5a01\u6027\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u5b83\u603b\u662f\u4e0e\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7f3a\u4e4f\u67d0\u4e2a\u4e3b\u9898\u7684\u4e13\u4e1a\u77e5\u8bc6\u6216\u7ecf\u9a8c\uff0c\u60a8\u5c31\u65e0\u6cd5\u5728\u8be5\u9886\u57df\u6811\u7acb\u6743\u5a01\u3002<\/p>\n<h4>\u5982\u4f55\u63d0\u5347\u548c\u5c55\u793a\u6743\u5a01\u6027<\/h4>\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u63d0\u9ad8\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u7b56\u7565\u4e4b\u4e00\u662f\u4ece\u5176\u4ed6\u77e5\u540d\u7f51\u7ad9\u83b7\u53d6\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n<p>\u4e00\u79cd\u6709\u6548\u7684\u65b9\u6cd5\u662f\u5229\u7528 Semrush \u7684 <a href=\"https:\/\/www.semrush.com\/analytics\/gap\/backlinks\/?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013 \u53cd\u5411\u94fe\u63a5\u5dee\u8ddd\">\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd<\/a> \u8be5\u5de5\u5177\u7528\u4e8e\u8bc6\u522b\u94fe\u63a5\u5230\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u9875\u9762\u4f46\u4e0d\u94fe\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\u7684\u9ad8\u6743\u5a01\u7f51\u7ad9\u3002<\/p>\n<p>\u8981\u4f7f\u7528\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd\u5de5\u5177\uff0c\u8bf7\u5148\u8f93\u5165\u60a8\u7684\u57df\u540d\uff0c\u7136\u540e\u8f93\u5165\u7ade\u4e89\u5bf9\u624b\u7684\u57df\u540d\u3002\u7136\u540e\u70b9\u51fb\u201c\u67e5\u627e\u6f5c\u5728\u5ba2\u6237\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f499cb1e4.png\" alt=\"Semrush \u2013 \u53cd\u5411\u94fe\u63a5\u5dee\u8ddd\" title=\"Semrush \u2013 \u53cd\u5411\u94fe\u63a5\u5dee\u8ddd\" \/><\/p>\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u6536\u5230\u94fe\u63a5\u5230\u7ade\u4e89\u5bf9\u624b\u9875\u9762\u7684\u5f15\u8350\u57df\u540d\u5217\u8868\u3002\u5229\u7528\u201c\u6743\u5a01\u5206\u6570\u201d\u8fc7\u6ee4\u5668\u663e\u793a\u5177\u6709\u9ad8\u6743\u5a01\u5206\u6570\u7684\u7f51\u7ad9 <a href=\"https:\/\/www.semrush.com\/kb\/747-authority-score-backlink-scores#:~:text=Backlink%20Analytics%20on%20Semrush%20uses,to%20another%20site%20could%20have.?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"\u4ec0\u4e48\u662f\u6743\u5a01\u5206\u6570\uff1f\">\u6743\u5a01\u8bc4\u5206<\/a>\u2014Semrush \u786e\u5b9a\u7f51\u7ad9\u8d28\u91cf\u7684\u72ec\u5bb6\u6307\u6807\u3002<\/p>\n<p>\u70b9\u51fb\u201c\u6743\u5a01\u5206\u6570\u201d\u4e0b\u62c9\u83dc\u5355\uff0c\u9009\u62e9 50 \u5230 100 \u7684\u81ea\u5b9a\u4e49\u8303\u56f4\uff0c\u7136\u540e\u70b9\u51fb\u201c\u5e94\u7528\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49a08f37.png\" alt=\"\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd - \u6743\u5a01\u5206\u6570\" title=\"\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd - \u6743\u5a01\u5206\u6570\" \/><\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u5c06\u4ec5\u770b\u5230\u6743\u5a01\u5206\u6570\u5728\u6b64\u8303\u56f4\u5185\u7684\u5f15\u7528\u57df\u3002\u8bc4\u4f30\u5217\u8868\u5e76\u5355\u51fb\u7ade\u4e89\u5bf9\u624b\u57df\u540d\u4e0b\u7684\u6570\u5b57\u3002<\/p>\n<p>\u6b64\u64cd\u4f5c\u4f1a\u663e\u793a\u201c\u951a\u70b9\u548c\u76ee\u6807\u7f51\u5740\u201d\u4e0b\u7684\u94fe\u63a5\u9875\u9762\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49a3ec29.png\" alt=\"\u53cd\u5411\u94fe\u63a5\u62a5\u544a\" title=\"\u53cd\u5411\u94fe\u63a5\u62a5\u544a\" \/><\/p>\n<p>\u73b0\u5728\uff0c\u5982\u679c\u60a8\u7684\u9875\u9762\u6db5\u76d6\u76f8\u540c\u4e3b\u9898\uff0c\u8bf7\u5c06\u5176\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u9875\u9762\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n<p>\u60a8\u9700\u8981\u627e\u51fa\u5176\u6750\u6599\u4e2d\u7684\u5185\u5bb9\u5dee\u8ddd\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5dee\u8ddd\u6765\u589e\u5f3a\u60a8\u7684\u5185\u5bb9\uff0c\u4ee5\u8d85\u8d8a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u7f3a\u5c11\u6709\u5173\u8be5\u4e3b\u9898\u7684\u9875\u9762\uff0c\u60a8\u5e94\u8be5\u53ca\u65f6\u56f4\u7ed5\u8be5\u4e3b\u9898\u521b\u5efa\u5185\u5bb9\u3002<\/p>\n<p>\u968f\u540e\uff0c\u63a5\u89e6\u94fe\u63a5\u5230\u60a8\u7ade\u4e89\u5bf9\u624b\u9875\u9762\u7684\u5f15\u8350\u57df\u5e76\u52aa\u529b\u4fdd\u62a4\u60a8\u9875\u9762\u7684\u94fe\u63a5\u3002<\/p>\n<p>\u4e00\u65e6\u60a8\u9009\u62e9\u4e86\u8981\u5b9a\u4f4d\u7684\u5f15\u8350\u57df\uff0c\u8bf7\u9009\u62e9\u5b83\u4eec\u5e76\u70b9\u51fb\u201c\u5f00\u59cb\u5916\u5c55\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49a716a0.png\" alt=\"\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd \u2013 \u5f00\u59cb\u63a8\u5e7f\" title=\"\u53cd\u5411\u94fe\u63a5\u5dee\u8ddd \u2013 \u5f00\u59cb\u63a8\u5e7f\" \/><\/p>\n<p>\u60a8\u5c06\u770b\u5230\u60a8\u9009\u62e9\u8981\u8ffd\u8e2a\u7684\u5f15\u8350\u57df\u540d\u5217\u8868\u3002\u7136\u540e\uff0c\u6307\u5b9a\u8981\u4fdd\u5b58\u7684\u9879\u76ee\u5e76\u70b9\u51fb\u201c\u53d1\u9001\u6f5c\u5728\u5ba2\u6237\u201d\u3002<\/p>\n<p>\u8fd9\u4e9b\u5f15\u8350\u57df\u540d\u5c06\u5b58\u50a8\u5728 Semrush \u7684 <a href=\"https:\/\/www.semrush.com\/link_building\/?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013 \u94fe\u63a5\u6784\u5efa\u5de5\u5177\">\u94fe\u63a5\u5efa\u8bbe\u5de5\u5177<\/a>\uff0c\u5141\u8bb8\u968f\u65f6\u8bbf\u95ee\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49a9feaa.png\" alt=\"\u5c06\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u5230\u94fe\u63a5\u5efa\u8bbe\u5de5\u5177\" title=\"\u5c06\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u5230\u94fe\u63a5\u5efa\u8bbe\u5de5\u5177\" \/><\/p>\n<p><a href=\"https:\/\/backlinko.com\/link-building\" title=\"SEO \u7684\u94fe\u63a5\u5efa\u8bbe\uff1a\u6743\u5a01\u6307\u5357\">\u5efa\u7acb\u94fe\u63a5<\/a> \u4e0e\u60a8\u6240\u5728\u884c\u4e1a\u7684\u7f51\u7ad9\u5408\u4f5c\u662f\u786e\u4fdd\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u7edd\u4f73\u65b9\u6cd5\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u7bc7\u5173\u4e8e\u7bee\u7403\u7684\u535a\u5ba2\u6587\u7ae0\u4ece ESPN \u8fd9\u6837\u7684\u5e73\u53f0\u83b7\u5f97\u94fe\u63a5\uff0c\u5b83\u6709\u52a9\u4e8e\u63d0\u9ad8\u8be5\u7f51\u7ad9\u7684\u58f0\u8a89\u548c\u6743\u5a01\u6027\u3002<\/p>\n<p>\u7528\u6237\u76f8\u4fe1 ESPN \u662f\u4f53\u80b2\u9886\u57df\u7684\u6743\u5a01\u58f0\u97f3\u3002\u5f53\u4ed6\u4eec\u70b9\u51fb\u94fe\u63a5\u8fdb\u5165\u60a8\u7684\u9875\u9762\u65f6\uff0c\u60a8\u4f1a\u88ab\u89c6\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u6d88\u606f\u6765\u6e90\uff0c\u4ece\u800c\u589e\u5f3a\u60a8\u7684\u6743\u5a01\u6027\u3002<\/p>\n<p>\u60a8\u8fd8\u5e94\u8be5\u52aa\u529b\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5efa\u7acb\u4e3b\u9898\u6743\u5a01\u3002<\/p>\n<p>\u8fd9\u6d89\u53ca\u5230\u5236\u4f5c\u6db5\u76d6\u67d0\u4e2a\u4e3b\u9898\u5404\u4e2a\u89d2\u5ea6\u7684\u4f18\u8d28\u5185\u5bb9\u3002<\/p>\n<p>\u8fd9\u6837\u60f3\u5427\uff1a<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u6b63\u5728\u5bfb\u627e\u4e00\u4f4d\u5065\u8eab\u6559\u7ec3\u6765\u5e2e\u52a9\u4f60\u5b9e\u73b0\u5065\u8eab\u76ee\u6807\u3002\u4f60\u9047\u5230\u7684\u7b2c\u4e00\u4f4d\u6559\u7ec3\u4e86\u89e3\u57fa\u672c\u7684\u953b\u70bc\u65b9\u6cd5\u3002\u7b2c\u4e8c\u4f4d\u6559\u7ec3\u7cbe\u901a\u9ad8\u7ea7\u8bad\u7ec3\u6280\u5de7\u3001\u4f24\u75c5\u9884\u9632\u6280\u5de7\u548c\u996e\u98df\u8ba1\u5212\u3002<\/p>\n<p>\u7b2c\u4e09\u4f4d\u57f9\u8bad\u5e08\u62e5\u6709\u4e0e\u524d\u4e24\u4f4d\u57f9\u8bad\u5e08\u76f8\u540c\u7684\u77e5\u8bc6\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4ed6\u4eec\u6240\u5e2e\u52a9\u8fc7\u7684\u5ba2\u6237\u7684\u771f\u5b9e\u6210\u529f\u6848\u4f8b\u5c55\u793a\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<p>\u60a8\u5f88\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u7b2c\u4e09\u4f4d\u8bad\u7ec3\u5e08\u662f\u6700\u6743\u5a01\u7684\u9009\u62e9\u3002<\/p>\n<p>\u540c\u6837\u7684\u539f\u5219\u4e5f\u9002\u7528\u4e8e\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u60a8\u5e94\u8be5\u5236\u5b9a\u4e00\u4e2a\u5185\u5bb9\u7b56\u7565\u6765\u5e2e\u52a9\u60a8\u5c55\u793a\u4e0e\u60a8\u7684\u4e1a\u52a1\u9ad8\u5ea6\u76f8\u5173\u7684\u4e3b\u9898\u7684\u4e3b\u9898\u6743\u5a01\u3002<\/p>\n<p>\u4f46\u600e\u6837\u624d\u80fd\u5b9e\u73b0\u8fd9\u4e00\u70b9\u5462\uff1f<\/p>\n<p>\u5c3d\u529b\u521b\u5efa\u5c3d\u53ef\u80fd\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u6db5\u76d6\u4e3b\u9898\u7684\u5404\u4e2a\u65b9\u9762\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4ec5\u5728\u7f51\u7ad9\u4e0a\u53d1\u5e03\u4e00\u7bc7\u6709\u5173\u9a91\u81ea\u884c\u8f66\u7684\u6587\u7ae0\uff0cGoogle \u5c31\u80fd\u68c0\u6d4b\u5230\uff0c\u800c\u4e0d\u4f1a\u5c06\u60a8\u89c6\u4e3a\u81ea\u884c\u8f66\u9886\u57df\u7684\u9886\u519b\u4eba\u7269\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5982\u679c\u60a8\u6301\u7eed\u53d1\u5e03\u5927\u91cf\u6db5\u76d6\u9a91\u884c\u5404\u4e2a\u65b9\u9762\u7684\u6587\u7ae0\uff0c\u5305\u62ec\u9632\u62a4\u88c5\u5907\u3001\u953b\u70bc\u65b9\u6848\u548c\u81ea\u884c\u8f66\u7ef4\u62a4\u6307\u5357\uff0cGoogle \u4f1a\u9010\u6e10\u5c06\u60a8\u89c6\u4e3a\u53ef\u9760\u4e14\u4e13\u4e1a\u7684\u6743\u5a01\u3002<\/p>\n<p>\u60a8\u7684\u5185\u5bb9\u5e94\u63d0\u4f9b\u4ef7\u503c\u5e76\u52aa\u529b\u89e3\u7b54\u7528\u6237\u5bf9\u8be5\u4e3b\u9898\u53ef\u80fd\u63d0\u51fa\u7684\u6240\u6709\u7591\u95ee\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u4f60\u5e94\u8be5\u5982\u4f55\u8fdb\u884c\u8fd9\u9879\u5de5\u4f5c\u5462\uff1f\u9996\u5148\uff0c <a href=\"https:\/\/backlinko.com\/keyword-research\" title=\"SEO \u5173\u952e\u8bcd\u7814\u7a76\uff1a\u6743\u5a01\u6307\u5357 + \u6a21\u677f\">\u5173\u952e\u8bcd\u63a2\u7d22<\/a> \u6fc0\u53d1\u5185\u5bb9\u521b\u4f5c\u7075\u611f\u3002Semrush \u7684 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013 \u5173\u952e\u5b57\u9b54\u672f\u5de5\u5177\">\u5173\u952e\u5b57\u9b54\u672f\u5de5\u5177<\/a>.<\/p>\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528\u5b83\u7684\u6307\u5357\uff1a<\/p>\n<p>\u8f93\u5165\u4e3b\u8981\u5173\u952e\u5b57\uff08\u4f8b\u5982\u201ccycling\u201d\uff09\uff0c\u7136\u540e\u6309\u201c<strong>\u641c\u7d22<\/strong>\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49accdcf.png\" alt=\"\u5173\u952e\u8bcd\u9b54\u672f\u5de5\u5177\u2014\u2014\u81ea\u884c\u8f66\" title=\"\u5173\u952e\u8bcd\u9b54\u672f\u5de5\u5177\u2014\u2014\u81ea\u884c\u8f66\" \/><\/p>\n<p>\u60a8\u5c06\u6536\u5230\u4e0e\u60a8\u7684\u4e3b\u8981\u5173\u952e\u5b57\u76f8\u5173\u7684\u5173\u952e\u5b57\u5217\u8868\uff0c\u4ee5\u53ca\u5b83\u4eec\u7684\u6bcf\u6708\u641c\u7d22\u91cf\u548c <a href=\"https:\/\/backlinko.com\/hub\/seo\/keyword-difficulty\" title=\"\u4ec0\u4e48\u662f\u5173\u952e\u8bcd\u96be\u5ea6\uff1f\">\u5173\u952e\u8bcd\u96be\u5ea6<\/a> \u8bc4\u5206\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49b0b847.png\" alt=\"\u9a91\u884c\u5173\u952e\u8bcd\" title=\"\u9a91\u884c\u5173\u952e\u8bcd\" \/><\/p>\n<p>\u5de6\u4fa7\u6709\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u7ec4\u53ef\u4f9b\u9009\u62e9\uff0c\u4ee3\u8868\u4e0e\u60a8\u7684\u4e3b\u5173\u952e\u8bcd\u76f8\u5173\u7684\u5b50\u4e3b\u9898\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49b3d08b.png\" alt=\"\u9a91\u81ea\u884c\u8f66 \u2013 \u76f8\u5173\u5b50\u4e3b\u9898\" title=\"\u9a91\u81ea\u884c\u8f66 \u2013 \u76f8\u5173\u5b50\u4e3b\u9898\" \/><\/p>\n<p>\u5982\u679c\u60a8\u9009\u62e9\u4e00\u4e2a\u5b50\u4e3b\u9898\uff0c\u4f8b\u5982\u978b\u5b50\uff0c\u5219\u4f1a\u663e\u793a\u4e0e\u60a8\u7684\u4e3b\u5173\u952e\u5b57\u548c\u5b50\u4e3b\u9898\u76f8\u5173\u7684\u5173\u952e\u5b57\u5217\u8868\uff0c\u4f8b\u5982\u201c\u5ba4\u5185\u9a91\u884c\u978b\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49b74a58.png\" alt=\"\u978b\u5b50 \u2013 \u76f8\u5173\u5173\u952e\u8bcd\" title=\"\u978b\u5b50 \u2013 \u76f8\u5173\u5173\u952e\u8bcd\" \/><\/p>\n<p>\u6b64\u65f6\uff0c\u60a8\u5c06\u62e5\u6709\u66f4\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\u53ef\u4f9b\u9009\u62e9\u6765\u5236\u4f5c\u5185\u5bb9\u3002<\/p>\n<p>\u8981\u4fdd\u5b58\u6240\u9009\u5173\u952e\u5b57\uff0c\u8bf7\u52fe\u9009\u65c1\u8fb9\u7684\u590d\u9009\u6846\uff0c\u7136\u540e\u5355\u51fb\u201c<strong>\u6dfb\u52a0\u5230\u5173\u952e\u5b57\u5217\u8868<\/strong>\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49bb2156.png\" alt=\"\u6dfb\u52a0\u5173\u952e\u5b57\u5230\u5217\u8868\" title=\"\u6dfb\u52a0\u5173\u952e\u5b57\u5230\u5217\u8868\" \/><\/p>\n<p>\u7136\u540e\u60a8\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmanager?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013\u5173\u952e\u5b57\u7ba1\u7406\u5668\">\u5173\u952e\u5b57\u7ba1\u7406\u5668<\/a> \u5de5\u5177\u3002<\/p>\n<p>\u83b7\u53d6\u5185\u5bb9\u521b\u610f\u7684\u53e6\u4e00\u79cd\u6709\u6548\u65b9\u6cd5\u662f\u5229\u7528 Semrush \u7684 <a href=\"https:\/\/www.semrush.com\/topic-research\/?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013\u4e3b\u9898\u7814\u7a76\">\u4e13\u9898\u7814\u7a76<\/a> \u5de5\u5177\u3002\u53ea\u9700\u5728\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u4e3b\u9898\uff0c\u7136\u540e\u5355\u51fb\u201c<strong>\u83b7\u53d6\u5185\u5bb9\u521b\u610f<\/strong>\u201d\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u201c\u56ed\u827a\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49bdd84b.png\" alt=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u56ed\u827a\" title=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u56ed\u827a\" \/><\/p>\n<p>\u8be5\u5de5\u5177\u5c06\u663e\u793a\u4e0e\u60a8\u7684\u4e2d\u5fc3\u4e3b\u9898\u76f8\u5173\u7684\u5b50\u4e3b\u9898\u548c\u5176\u4ed6\u76f8\u5173\u60f3\u6cd5\u7684\u5361\u7247\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49c15a4b.png\" alt=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u7ed3\u679c\" title=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u7ed3\u679c\" \/><\/p>\n<p>\u70b9\u51fb\u5361\u7247\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u641c\u7d22\u91cf\u548c\u96be\u5ea6\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u4e3b\u9898\u7684\u4e3b\u9898\u6548\u7387\u3002\u8fd9\u4e00\u72ec\u5bb6\u6307\u6807\u6709\u52a9\u4e8e\u8bc6\u522b\u641c\u7d22\u91cf\u9ad8\u3001\u5173\u952e\u5b57\u96be\u5ea6\u4f4e\u7684\u95ee\u9898\u3002<\/p>\n<p>\u60a8\u8fd8\u5c06\u770b\u5230\u7528\u4e8e\u5b50\u4e3b\u9898\u7684\u6807\u9898\u4ee5\u53ca\u4eba\u4eec\u5bf9\u6b64\u7684\u8be2\u95ee\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49c51c19.png\" alt=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u56ed\u827a\u690d\u7269\" title=\"\u4e3b\u9898\u7814\u7a76 \u2013 \u56ed\u827a\u690d\u7269\" \/><\/p>\n<p>\u8fd9\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u6784\u5efa\u5185\u5bb9\u548c\u52a0\u5f3a\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u60f3\u6cd5\u3002<\/p>\n<h3>\u540d\u58f0<\/h3>\n<p>\u6b63\u5982\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u4e2d\u7684 Google \u6240\u786e\u8ba4\u7684\u90a3\u6837\uff0c\u58f0\u8a89\u662f EEAT \u7684\u9996\u8981\u65b9\u9762\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49c7ee1b.png\" alt=\"EEAT\u2014\u2014\u4fe1\u4efb\" title=\"EEAT\u2014\u2014\u4fe1\u4efb\" \/><\/p>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u51c6\u786e\u3001\u771f\u5b9e\u3001\u5b89\u5168\u4e14\u53ef\u9760\uff0cGoogle \u5c31\u4f1a\u8ba4\u4e3a\u60a8\u7684\u7f51\u7ad9\u4fe1\u8a89\u826f\u597d\u3002<\/p>\n<p>\u7136\u800c\uff0c\u91cd\u8981\u7684\u662f\u8981\u8ba4\u8bc6\u5230\uff0c\u4e00\u4e2a\u9875\u9762\u53ef\u80fd\u663e\u793a\u4e86\u7ecf\u9a8c\u3001\u719f\u7ec3\u7a0b\u5ea6\u548c\u6743\u5a01\u6027\uff0c\u4f46\u4ecd\u88ab Google \u7684\u8d28\u91cf\u8bc4\u4f30\u8005\u89c6\u4e3a\u4e0d\u53ef\u4fe1\u3002<\/p>\n<p>\u7136\u800c\uff0c\u53ef\u4fe1\u5ea6\u5bf9\u4e8e\u9875\u9762\u6216\u7f51\u7ad9\u7684\u91cd\u8981\u6027\u56e0\u5185\u5bb9\u7c7b\u578b\u800c\u5f02\u3002Google \u6839\u636e\u5185\u5bb9\u7684\u9884\u671f\u76ee\u6807\u6765\u8bc4\u4f30\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u4e2a\u5206\u4eab\u8d22\u52a1\u89c1\u89e3\u7684\u9875\u9762\u6bd4\u4e00\u4e2a\u63d0\u4f9b\u6d1b\u6749\u77f6\u6700\u597d\u7684\u7389\u7c73\u997c\u9910\u9986\u5efa\u8bae\u7684\u535a\u5ba2\u6587\u7ae0\u9700\u8981\u66f4\u9ad8\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>\u5728\u91d1\u878d\u9886\u57df\uff0c\u51c6\u786e\u6027\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u9519\u8bef\u4fe1\u606f\u53ef\u80fd\u4f1a\u5bf9\u8bfb\u8005\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u76f8\u53cd\uff0c\u6d1b\u6749\u77f6\u6700\u4f73\u70b8\u7389\u7c73\u997c\u5e97\u7684\u6c47\u603b\u66f4\u591a\u5730\u4f9d\u8d56\u4e8e\u4e2a\u4eba\u89c2\u70b9\uff0c\u800c\u4e0d\u662f\u5177\u4f53\u4e8b\u5b9e\u3002\u56e0\u6b64\uff0c\u53ef\u4fe1\u4fe1\u606f\u7684\u6807\u51c6\u5dee\u5f02\u5f88\u5927\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u544a\u8bc9\u7f8e\u56fd\u516c\u6c11\u524d\u5f80\u65e5\u672c\u4e0d\u9700\u8981\u7b7e\u8bc1\uff0c\u4f46\u540e\u6765\u624d\u53d1\u73b0\u5b9e\u9645\u4e0a\u9700\u8981\u7b7e\u8bc1\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u4e0a\u51fa\u73b0\u8fd9\u6837\u7684\u5efa\u8bae\uff0c\u7528\u6237\u548c Google \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u90fd\u4f1a\u8ba4\u4e3a\u60a8\u7684\u7f51\u7ad9\u4e0d\u503c\u5f97\u4fe1\u4efb\u3002<\/p>\n<p>\u8fd9\u6b21\u5931\u8bef\u53ef\u80fd\u4f1a\u5e26\u6765\u8d1f\u9762\u540e\u679c\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u53e6\u4e00\u79cd\u60c5\u51b5\u3002<\/p>\n<p>\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6765\u8bf4\uff0c\u8ba9\u8d2d\u7269\u8005\u76f8\u4fe1\u7f51\u4e0a\u4ea4\u6613\u7684\u5b89\u5168\u6027\u4ee5\u53ca\u4ed6\u4eec\u7684\u652f\u4ed8\u4fe1\u606f\u7684\u4fdd\u5bc6\u6027\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u6ca1\u6709\u5b9e\u65bd SSL\uff08\u5b89\u5168\u5957\u63a5\u5b57\u5c42\uff09\u52a0\u5bc6\u6216 HTTPS\uff08\u5b89\u5168\u8d85\u6587\u672c\u4f20\u8f93\u534f\u8bae\uff09\uff0c\u7528\u6237\u4e0d\u592a\u53ef\u80fd\u4fe1\u4efb\u60a8\u3002<\/p>\n<p>\u585e\u59c6\u62c9\u4ec0\u7684 <a href=\"https:\/\/www.semrush.com\/siteaudit\/?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush \u2013 \u7f51\u7ad9\u5ba1\u6838\">\u73b0\u573a\u5ba1\u6838<\/a> \u6b64\u5de5\u5177\u63d0\u4f9b\u4e86\u4e00\u79cd\u5feb\u901f\u800c\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u8bc4\u4f30\u60a8\u7f51\u7ad9\u7684\u5b89\u5168\u6027\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528\u6307\u5357\uff1a<\/p>\n<p>\u5728\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u60a8\u7684\u57df\u540d\uff0c\u7136\u540e\u5355\u51fb\u201c<strong>\u5f00\u59cb\u5ba1\u6838<\/strong>\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49cb0b1d.png\" alt=\"Semrush \u2013 \u7f51\u7ad9\u5ba1\u6838\" title=\"Semrush \u2013 \u7f51\u7ad9\u5ba1\u6838\" \/><\/p>\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u88ab\u5f15\u5bfc\u81f3\u201c\u7ad9\u70b9\u5ba1\u6838\u8bbe\u7f6e\u201d\u83dc\u5355\u3002\u5982\u679c\u60a8\u5bf9\u9ed8\u8ba4\u8bbe\u7f6e\u611f\u5230\u6ee1\u610f\uff0c\u8bf7\u70b9\u51fb\u201c<strong>\u5f00\u59cb\u7f51\u7ad9\u5ba1\u6838<\/strong>\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49cdc487.png\" alt=\"\u7ad9\u70b9\u5ba1\u6838 \u2013 \u5f00\u59cb\" title=\"\u7ad9\u70b9\u5ba1\u6838 \u2013 \u5f00\u59cb\" \/><\/p>\n<p>\u5ba1\u6838\u5b8c\u6210\u540e\uff0c\u5355\u51fb\u60a8\u7684\u9879\u76ee\u540d\u79f0\u5373\u53ef\u67e5\u770b\u62a5\u544a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49d17878.png\" alt=\"\u73b0\u573a\u5ba1\u8ba1 \u2013 \u9879\u76ee\" title=\"\u73b0\u573a\u5ba1\u8ba1 \u2013 \u9879\u76ee\" \/><\/p>\n<p>\u5728\u540e\u7eed\u9875\u9762\u7684\u201c\u4e13\u9898\u62a5\u544a\u201d\u4e0b\uff0c\u627e\u5230\u201cHTTPS\u201d\u5c0f\u90e8\u4ef6\u5e76\u70b9\u51fb\u201c<strong>\u67e5\u770b\u8be6\u60c5<\/strong>\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49d560fb.png\" alt=\"\u73b0\u573a\u5ba1\u8ba1 \u2013 \u62a5\u544a\" title=\"\u73b0\u573a\u5ba1\u8ba1 \u2013 \u62a5\u544a\" \/><\/p>\n<p>\u8be5\u5de5\u5177\u5c06\u4e3a\u60a8\u63d0\u4f9b\uff1a<\/p>\n<ul>\n<li>\u60a8\u7684 HTTPS \u5b9e\u65bd\u5206\u6570<\/li>\n<li>\u60a8\u7684\u5b89\u5168\u8bc1\u4e66\u548c\u670d\u52a1\u5668\u5b89\u5168\u7684\u72b6\u6001<\/li>\n<li>\u8bc4\u4f30\u7f51\u7ad9\u67b6\u6784\u7684\u5b89\u5168\u6027<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49d991c0.png\" alt=\"HTTPS \u5b9e\u65bd \u2013 \u62a5\u544a\" title=\"HTTPS \u5b9e\u65bd \u2013 \u62a5\u544a\" \/><\/p>\n<p>\u5982\u679c\u5728\u5bf9\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c\u5ba1\u6838\u65f6\u53d1\u73b0\u4efb\u4f55\u5b89\u5168\u95ee\u9898\uff0c\u60a8\u53ef\u4ee5\u70b9\u51fb\u8be5\u95ee\u9898\u6765\u4e86\u89e3\u66f4\u591a\u6709\u5173\u5982\u4f55\u89e3\u51b3\u8be5\u95ee\u9898\u7684\u4fe1\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49dcfb19.png\" alt=\"HTTPS \u95ee\u9898\" title=\"HTTPS \u95ee\u9898\" \/><\/p>\n<h4>\u5efa\u7acb\u4fe1\u4efb\u548c\u4fe1\u8a89<\/h4>\n<p>\u5f53\u60a8\u7684\u610f\u56fe\u900f\u660e\u65f6\uff0c\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5c55\u793a\u4fe1\u4efb\u662f\u76f8\u5bf9\u7b80\u5355\u7684\u3002<\/p>\n<p>\u8003\u8651\u4ee5\u4e0b\u7b56\u7565\u6765\u5efa\u7acb\u548c\u5c55\u793a\u4fe1\u8a89\uff1a<\/p>\n<ul>\n<li><strong>\u65b9\u4fbf\u8bbf\u5ba2\u8054\u7cfb\uff1a<\/strong> \u6839\u636e\u60a8\u7f51\u7ad9\u7684\u6027\u8d28\uff0c\u63d0\u4f9b\u51c6\u786e\u7684\u8054\u7cfb\u4fe1\u606f\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u7b80\u5355\u65b9\u6cd5\u3002\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u6709\u4e00\u4e2a\u6613\u4e8e\u8bbf\u95ee\u7684\u8054\u7cfb\u9875\u9762\uff0c\u5217\u51fa\u5b9e\u9645\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\u548c\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002<\/li>\n<li><strong>\u5b9e\u65bd\u57fa\u672c\u4e1a\u52a1\u653f\u7b56\uff1a<\/strong> \u5305\u62ec\u660e\u786e\u7684\u9690\u79c1\u653f\u7b56\u3001cookie \u653f\u7b56\u3001\u6761\u6b3e\u548c\u6761\u4ef6\u4ee5\u53ca\u9000\u8d27\u653f\u7b56\uff08\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\uff09\u5bf9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u7ef4\u62a4\u66f4\u65b0\u7684\u5185\u5bb9\uff1a<\/strong> \u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u5e76\u663e\u793a\u6700\u540e\u66f4\u65b0\u65e5\u671f\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u8a89\u3002\u8fc7\u65f6\u7684\u5185\u5bb9\u4f1a\u964d\u4f4e\u8bbf\u5ba2\u7684\u4fe1\u4efb\u5ea6\u3002<\/li>\n<li><strong>\u5c55\u793a\u63a8\u8350\u548c\u8bc4\u8bba\uff1a<\/strong> \u5141\u8bb8\u7528\u6237\u7559\u4e0b\u53cd\u9988\u5e76\u5c55\u793a\u6b63\u9762\u8bc4\u4ef7\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u3002\u8d1f\u8d23\u4efb\u5730\u5904\u7406\u8d1f\u9762\u53cd\u9988\u4e5f\u4f53\u73b0\u4e86\u8d23\u4efb\u611f\u3002<\/li>\n<li><strong>\u786e\u4fdd\u4ea4\u6613\u5b89\u5168\uff1a<\/strong> \u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5904\u7406\u4ed8\u6b3e\u6216\u654f\u611f\u6570\u636e\uff0c\u8bf7\u4f18\u5148\u8003\u8651\u5ba2\u6237\u5b89\u5168\u3002\u4f7f\u7528 HTTPS \u8fde\u63a5\uff0c\u7ef4\u62a4\u6709\u6548\u7684 SSL \u8bc1\u4e66\uff0c\u5e76\u63d0\u4f9b\u53ef\u4fe1\u8d56\u7684\u652f\u4ed8\u7f51\u5173\u3002<\/li>\n<li><strong>\u663e\u793a\u4fe1\u4efb\u6307\u6807\uff1a<\/strong> \u5c55\u793a\u884c\u4e1a\u5173\u7cfb\u6216\u4fe1\u8a89\u826f\u597d\u7684\u4f9b\u5e94\u5546\u7684\u5b89\u5168\u5370\u7ae0\u6709\u52a9\u4e8e\u589e\u5f3a\u53ef\u4fe1\u5ea6\u3002<\/li>\n<li><strong>\u4e13\u9898\u62a5\u9053\u63d0\u53ca\uff1a<\/strong> \u7a81\u51fa\u663e\u793a\u8ba8\u8bba\u8fc7\u60a8\u54c1\u724c\u7684\u77e5\u540d\u5a92\u4f53\u51fa\u7248\u7269\u7684\u5fbd\u6807\u3002\u516c\u4f17\u5bf9\u77e5\u540d\u5a92\u4f53\u7684\u4fe1\u4efb\u53ef\u4ee5\u589e\u5f3a\u53ef\u4fe1\u5ea6\u3002<\/li>\n<\/ul>\n<h2>\u8bc4\u4f30 EAT \u7ea7\u522b\u548c Google \u7684\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u8005\u6307\u5357<\/h2>\n<p>Google \u7684\u6307\u5bfc\u65b9\u9488\u5b9a\u4e49\u4e86 EAT \u7684\u4e0d\u540c\u7ea7\u522b\uff1a\u201c\u6700\u4f4e\u201d\u3001\u201c\u7f3a\u4e4f\u201d\u3001\u201c\u9ad8\u6c34\u5e73\u201d\u548c\u201c\u975e\u5e38\u9ad8\u6c34\u5e73\u201d\u3002<\/p>\n<p>\u52aa\u529b\u4f7f\u60a8\u7684\u7f51\u7ad9\u4e0e\u6700\u9ad8\u7684 EAT \u7ea7\u522b\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<h3>\u6700\u4f4e EAT<\/h3>\n<p>\u6b64 category \u4e2d\u7684\u9875\u9762\u901a\u5e38\u90fd\u662f\u5783\u573e\u5185\u5bb9\u4e14\u7f3a\u4e4f\u53ef\u4fe1\u5ea6\uff0c\u53ef\u80fd\u4f1a\u635f\u5bb3\u7528\u6237\u5229\u76ca\u3002\u5b83\u4eec\u65e0\u6cd5\u63d0\u4f9b\u79ef\u6781\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u4e14\u5f88\u5bb9\u6613\u88ab\u8bc6\u522b\u3002<\/p>\n<p>\u8fd9\u4e9b\u9875\u9762\u53ef\u80fd\u5305\u62ec\u5ba3\u4f20\u6b3a\u8bc8\u6216\u72af\u7f6a\u6d3b\u52a8\u7684\u9875\u9762\uff0c\u4ee3\u8868\u7740\u4e92\u8054\u7f51\u4e0a\u6700\u4f4e\u7684\u8d28\u91cf\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>\u8fd9\u4e9b\u662f\u7528\u6237\u672c\u80fd\u4e0d\u4fe1\u4efb\u7684\u9875\u9762\u3002<\/p>\n<h3>\u7f3a\u4e4f EEAT<\/h3>\n<p>Google \u7684\u6307\u5bfc\u65b9\u9488\u660e\u786e\u6307\u51fa\uff0c\u5373\u4f7f\u662f\u5728\u4e00\u4e2a\u503c\u5f97\u4fe1\u8d56\u7684\u7f51\u7ad9\u4e0a\uff0c\u9875\u9762\u4e5f\u53ef\u80fd\u7f3a\u5c11 EAT\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8003\u8651\u4e00\u4e2a\u5065\u5eb7\u548c\u5065\u8eab\u535a\u5ba2\uff0c\u9664\u4e86\u5173\u4e8e\u6602\u8d35\u5409\u4ed6\u7684\u4e0d\u76f8\u5173\u5e16\u5b50\u5916\uff0c\u5927\u591a\u6570\u4e3b\u9898\u7684\u5185\u5bb9\u90fd\u662f\u53ef\u4fe1\u7684\u3002<\/p>\n<p>Google \u5f3a\u8c03\u4e86 EAT \u5bf9\u9875\u9762\u5185\u5bb9\u7684\u91cd\u8981\u6027\uff0c\u800c\u4e0d\u7ba1\u7f51\u7ad9\u7684\u6574\u4f53\u58f0\u8a89\u5982\u4f55\u3002<\/p>\n<blockquote>\n<p>\u201c\u5982\u679c\u9875\u9762\u7f3a\u4e4f\u4e0e\u5176\u76ee\u7684\u76f8\u7b26\u7684 EAT\uff0c\u5219\u5e94\u4f7f\u7528\u4f4e\u8bc4\u7ea7\u3002\u5176\u4ed6\u4efb\u4f55\u8003\u8651\u56e0\u7d20\uff08\u4f8b\u5982\u826f\u597d\u7684\u58f0\u8a89\u6216\u7f51\u7ad9\u7c7b\u578b\uff09\u90fd\u65e0\u6cd5\u5f25\u8865\u9875\u9762\u4e3b\u9898\u6216\u76ee\u7684\u7f3a\u4e4f EAT \u7684\u95ee\u9898\u3002\u201d<\/p>\n<\/blockquote>\n<p>Google \u8fd8\u6982\u8ff0\u4e86\u7f3a\u5c11 EAT \u7684\u9875\u9762\u7684\u7279\u5f81\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49e0968e.png\" alt=\"\u7f3a\u4e4f EAT\" title=\"\u7f3a\u4e4f EAT\" \/><\/p>\n<p>\u4e0e EAT \u7ea7\u522b\u6700\u4f4e\u7684\u9875\u9762\u4e0d\u540c\uff0c\u7f3a\u4e4f EAT \u7684\u9875\u9762\u5e76\u4e0d\u4e00\u5b9a\u6709\u5bb3\uff0c\u4f46\u901a\u5e38\u7f3a\u4e4f\u4e13\u4e1a\u6027\u6216\u539f\u521b\u6027\u3002<\/p>\n<p>Google \u5efa\u8bae\u8bc4\u7ea7\u673a\u6784\u6ce8\u610f\u4ee5\u4e0b\u4e8b\u9879\uff1a<\/p>\n<ul>\n<li>\u5185\u5bb9\u8d28\u91cf\u4f4e\u52a3\uff0c\u7f3a\u4e4f\u539f\u521b\u6027\u3001\u624d\u534e\u6216\u76f8\u5173\u4fe1\u606f<\/li>\n<li>\u8038\u4eba\u542c\u95fb\u6216\u8bef\u5bfc\u6027\u7684\u6807\u9898<\/li>\n<li>\u6765\u81ea\u4fe1\u8a89\u53ef\u7591\u7684\u6765\u6e90\u7684\u5185\u5bb9<\/li>\n<li>\u5173\u4e8e\u5185\u5bb9\u521b\u5efa\u8005\u6216\u7f51\u7ad9\u7684\u4fe1\u606f\u4e0d\u8db3<\/li>\n<li>\u8fc7\u591a\u7684\u5e7f\u544a\u63a9\u76d6\u4e86\u4e3b\u8981\u5185\u5bb9<\/li>\n<\/ul>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u7bc7\u5199\u5f97\u5f88\u5dee\u7684\u6587\u7ae0\uff0c\u5176\u4e2d\u5305\u542b\u5206\u6563\u6ce8\u610f\u529b\u7684\u5e7f\u544a\uff0c\u6309\u7167 Google \u7684\u6807\u51c6\uff0c\u5b83\u5f88\u53ef\u80fd\u4f1a\u5f97\u5230\u8f83\u4f4e\u7684 EAT \u8bc4\u7ea7\u3002<\/p>\n<h3>\u9ad8EAT<\/h3>\n<p>EAT \u8f83\u9ad8\u7684\u9875\u9762\u5c55\u73b0\u51fa\u4e13\u4e1a\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u53ef\u9760\u6027\uff0c\u8fd9\u901a\u5e38\u662f\u9ad8\u8d28\u91cf\u5185\u5bb9\u6240\u5fc5\u9700\u7684\u3002<\/p>\n<p>\u9875\u9762\u7684\u76ee\u7684\u548c\u4e3b\u9898\u51b3\u5b9a\u4e86\u5b9e\u73b0\u9ad8 EAT \u7684\u6807\u51c6\u3002<\/p>\n<p>Google \u6307\u5357\u4e2d\u7684\u4e00\u4e2a\u793a\u4f8b\u9ad8 EAT \u9875\u9762\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49e4419c.png\" alt=\"\u9ad8 EAT \u7f51\u9875\" title=\"\u9ad8 EAT \u7f51\u9875\" \/><\/p>\n<p>\u636eGoogle\u79f0\uff0c\u8be5\u9875\u9762\u5c55\u793a\u4e86\u9500\u552e\u72ec\u7279\u513f\u7ae5\u5bb6\u5177\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u53ef\u4fe1\u5ea6\uff0c\u4f53\u73b0\u4e86\u9ad8EAT\u7684\u7cbe\u9ad3\u3002<\/p>\n<h3>EAT \u975e\u5e38\u9ad8<\/h3>\n<p>EAT \u975e\u5e38\u9ad8\u7684\u9875\u9762\u63d0\u4f9b\u4e86\u6df1\u539a\u7684\u4e13\u4e1a\u77e5\u8bc6\u3001\u53ef\u4fe1\u5ea6\u548c\u53ef\u4fe1\u5ea6\uff0c\u8fd9\u901a\u5e38\u5bf9\u4e8e\u9876\u7ea7\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5177\u6709\u6781\u9ad8\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u9875\u9762\u901a\u5e38\u7531\u4e13\u5bb6\u5236\u4f5c\u6216\u51fa\u73b0\u5728\u88ab\u516c\u8ba4\u4e3a\u7279\u5b9a\u4e3b\u9898\u9876\u7ea7\u6743\u5a01\u7684\u7f51\u7ad9\u4e0a\u3002\u5728\u4e3a\u9875\u9762\u5206\u914d\u201c\u6700\u4f18\u8d28\u201d\u6807\u7b7e\u65f6\uff0c\u8fd9\u79cd\u8f83\u9ad8\u7684 EAT \u7ea7\u522b\u5bf9\u4e8e\u8d28\u91cf\u8bc4\u4f30\u8005\u4e5f\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u8fd9\u4e9b\u9875\u9762\u9075\u5faa\u5fc5\u8981\u7684\u57fa\u672c\u6807\u51c6\uff0c\u4ee5\u6210\u4e3a\u7279\u5b9a\u4e3b\u9898\u6700\u53ef\u9760\u7684\u5728\u7ebf\u6765\u6e90\u4e4b\u4e00\u3002<\/p>\n<p>\u6839\u636eGoogle\uff1a<\/p>\n<blockquote>\n<p>\u201c\u5728\u7ecf\u9a8c\u662f\u5f71\u54cd\u4fe1\u4efb\u7684\u4e3b\u8981\u56e0\u7d20\u7684\u8bdd\u9898\u4e2d\uff0c\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5185\u5bb9\u521b\u4f5c\u8005\u53ef\u80fd\u88ab\u8ba4\u4e3a\u62e5\u6709\u975e\u5e38\u9ad8\u7684 EAT\u3002\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u77e5\u8bc6\u53ef\u4ee5\u9a8c\u8bc1\u975e\u5e38\u9ad8\u7684 EAT \u8bc4\u4f30\u3002\u201d<\/p>\n<\/blockquote>\n<p>\u4f8b\u5982\uff0c\u5f53\u9605\u8bfb\u4e00\u7bc7\u5173\u4e8e\u91cd\u5927\u8d22\u52a1\u95ee\u9898\u7684\u6587\u7ae0\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5408\u7406\u5730\u9884\u671f\u4f5c\u8005\u662f\u8be5\u9886\u57df\u5177\u6709\u76f8\u5173\u7ecf\u9a8c\u7684\u8d22\u52a1\u4e13\u5bb6\u3002<\/p>\n<p>\u5728\u52aa\u529b\u53d1\u5e03\u5c55\u73b0\u51fa\u6781\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u5185\u5bb9\u65f6\uff0c\u9700\u8981\u8003\u8651\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u662f\u5411\u81ea\u5df1\u63d0\u51fa\u4e00\u7cfb\u5217\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u5bf9\u4e8e\u8fd9\u4e2a\u4e3b\u9898\u6765\u8bf4\uff0c\u7b2c\u4e00\u624b\u7ecf\u9a8c\u6709\u591a\u91cd\u8981\uff1f<\/li>\n<li>\u6b63\u89c4\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u6559\u80b2\u5bf9\u4e8e\u8fd9\u4e2a\u4e3b\u9898\u6709\u591a\u91cd\u8981\uff1f<\/li>\n<li>\u54ea\u4e9b\u56e0\u7d20\u4f7f\u5f97\u7f51\u7ad9\u6216\u5185\u5bb9\u521b\u5efa\u8005\u5728\u8be5\u9886\u57df\u88ab\u89c6\u4e3a\u503c\u5f97\u4fe1\u8d56\uff1f<\/li>\n<\/ul>\n<p>\u5c3d\u7ba1\u4e0d\u540c\u4e3b\u9898\u4e4b\u95f4\u7684\u9ad8 EAT \u53ef\u80fd\u4f1a\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u4f46\u57fa\u672c\u539f\u5219\u4fdd\u6301\u4e0d\u53d8\u3002<\/p>\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u63a2\u7d22\u4e00\u4e2a\u4f53\u73b0\u6781\u9ad8 EAT \u6c34\u5e73\u7684\u9875\u9762\u3002<\/p>\n<p>\u4ee5 CNBC \u7f51\u7ad9\u4e0a\u7684\u4e00\u7bc7\u6587\u7ae0\u4e3a\u4f8b\uff0c\u8be5\u6587\u7ae0\u8ba8\u8bba\u4e86\u4e2d\u56fd\u7ecf\u6d4e\u548c\u534e\u4e3a\u7684\u5feb\u901f\u6269\u5f20\u3002\u5c3d\u7ba1\u6587\u7ae0\u4e2d\u63d0\u5230\u4e86\u4f5c\u8005\uff0c\u4f46\u4ec5\u4ec5\u6307\u660e\u4f5c\u8005\u8eab\u4efd\u662f\u4e0d\u591f\u7684\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49e74c85.png\" alt=\"CNBC \u2013 \u6587\u7ae0\u4f5c\u8005\" title=\"CNBC \u2013 \u6587\u7ae0\u4f5c\u8005\" \/><\/p>\n<p>\u70b9\u51fb\u4f5c\u8005\u59d3\u540d\uff0c\u4f1a\u8df3\u8f6c\u5230\u4f5c\u8005\u7b80\u4ecb\u9875\u9762\uff0c\u5176\u4e2d\u663e\u793a\u4f5c\u8005\u662f\u4e00\u4f4d\u8d44\u6df1\u8bb0\u8005\uff0c\u4e13\u95e8\u62a5\u9053\u4e2d\u56fd\u7ecf\u6d4e\u5f62\u52bf\u3002<\/p>\n<p>\u4f5c\u4e3a\u4e16\u754c\u9876\u7ea7\u51fa\u7248\u7269\u4e4b\u4e00\u7684\u4f5c\u8005\uff0c\u4e13\u6ce8\u4e8e\u62a5\u9053\u4e2d\u56fd\u7ecf\u6d4e\uff0c\u65e0\u53ef\u4e89\u8bae\u5730\u62e5\u6709\u62a5\u9053\u8be5\u4e3b\u9898\u6240\u9700\u7684\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49ea2e82.png\" alt=\"CNBC \u2013 \u4f5c\u8005\u7b80\u4ecb\" title=\"CNBC \u2013 \u4f5c\u8005\u7b80\u4ecb\" \/><\/p>\n<p>\u8fd9\u4e9b\u4fe1\u606f\u6e05\u695a\u5730\u7a81\u51fa\u4e86\u4f5c\u8005\u7684\u7ecf\u9a8c\u3001\u4e13\u4e1a\u77e5\u8bc6\u548c\u6743\u5a01\uff0c\u4f7f\u4eba\u4eec\u5bf9\u6587\u7ae0\u5185\u5bb9\u4ea7\u751f\u4e86\u4fe1\u4efb\u3002<\/p>\n<p>\u7528\u6237\u5728\u63a5\u89e6\u4e0e\u91d1\u878d\u76f8\u5173\u7684\u5185\u5bb9\u65f6\u6240\u671f\u5f85\u7684\u5c31\u662f\u8fd9\u79cd\u7a0b\u5ea6\u7684\u7ec6\u8282\u3002<\/p>\n<h2>\u5efa\u7acb\u548c\u5c55\u793aEAT\u768411\u79cd\u6709\u6548\u6280\u5de7<\/h2>\n<p>\u5f00\u53d1\u548c\u5c55\u793aEAT\u5e76\u4e0d\u4e00\u5b9a\u5f88\u56f0\u96be\uff0c\u800c\u4e14\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u3002\u6211\u4eec\u4e4b\u524d\u5206\u4eab\u4e86\u4e00\u4e9b\u4f8b\u5b50\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f 11 \u79cd\u5b9e\u7528\u7b56\u7565\uff0c\u53ef\u63d0\u9ad8\u60a8\u7f51\u7ad9\u7684\u58f0\u8a89\u5e76\u4e0e Google \u5bf9\u60a8\u7f51\u7ad9 EAT \u7684\u770b\u6cd5\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<h3>1. \u5229\u7528\u5177\u6709\u76f4\u63a5\u7ecf\u9a8c\u7684\u4e13\u5bb6\u548c\u4e2a\u4eba<\/h3>\n<p>\u4ed4\u7ec6\u8003\u8651\u8c01\u662f\u60a8\u7f51\u7ad9\u5185\u5bb9\u7684\u4f5c\u8005\u3002<\/p>\n<p>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u5185\u5bb9\u5e94\u8be5\u7531\u7ec4\u7ec7\u5185\u90e8\u719f\u6089\u8be5\u4e3b\u9898\u5e76\u62e5\u6709\u8db3\u591f\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\u6765\u89e3\u51b3\u8be5\u95ee\u9898\u7684\u4e13\u5bb6\u64b0\u5199\u3002<\/p>\n<p>\u95ee\u4f60\u81ea\u5df1\uff1a<\/p>\n<ul>\n<li>\u6211\u4eec\u7ec4\u7ec7\u4e2d\u54ea\u4e2a\u4eba\u662f\u8be5\u4e3b\u9898\u65b9\u9762\u6700\u6709\u7ecf\u9a8c\u7684\u4f5c\u5bb6\uff1f<\/li>\n<li>\u8c01\u662f\u6b64\u4e8b\u7684\u7406\u60f3\u53d1\u8a00\u4eba\uff1f<\/li>\n<li>\u8c01\u80fd\u627f\u8bfa\u5206\u4eab\u6709\u5173\u8be5\u4e3b\u9898\u7684\u5b9d\u8d35\u89c1\u89e3\u3001\u610f\u89c1\u548c\u60f3\u6cd5\uff1f<\/li>\n<\/ul>\n<p>\u7ec4\u7ec7\u5185\u53ef\u80fd\u6709\u591a\u4e2a\u4e2a\u4eba\u7b26\u5408\u8fd9\u4e9b\u6807\u51c6\uff0c\u8fd9\u662f\u6709\u5229\u7684\uff01<\/p>\n<p>\u5373\u4f7f\u8fd9\u4e9b\u4eba\u65e0\u6cd5\u64b0\u5199\u5185\u5bb9\uff0c\u4e5f\u8981\u5c1d\u8bd5\u4e0e\u4ed6\u4eec\u5b89\u6392\u5b9a\u671f\u4f1a\u8bae\uff0c\u901a\u8fc7\u63d0\u4f9b\u5f15\u7528\u3001\u5ba1\u67e5\u6750\u6599\u548c\u68c0\u67e5\u7ade\u4e89\u5bf9\u624b\u7684\u4f5c\u54c1\u662f\u5426\u5b58\u5728\u5dee\u8ddd\u6765\u4e30\u5bcc\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u907f\u514d\u53d1\u5e03\u5185\u5bb9\u65f6\u672a\u6307\u5b9a\u4f5c\u8005\u7684\u9677\u9631\u3002<\/p>\n<p>\u8bfb\u8005\u5e0c\u671b\u4e86\u89e3\u5185\u5bb9\u80cc\u540e\u7684\u4eba\u3002\u56e0\u6b64\uff0c\u8bf7\u907f\u514d\u5c06\u5185\u5bb9\u5f52\u56e0\u4e8e\u201c\u7ba1\u7406\u5458\u201d\u6216\u60a8\u7684\u8425\u9500\u4eba\u5458\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5bf9\u5185\u5bb9\u9002\u5f53\u6ce8\u660e\u76f8\u5173\u4f5c\u8005\u7684\u793a\u4f8b\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49ed3b4f.png\" alt=\"Boxt \u2013 \u51c6\u5907\u66f4\u6362\u9505\u7089\" title=\"Boxt \u2013 \u51c6\u5907\u66f4\u6362\u9505\u7089\" \/><\/p>\n<p>\u4f5c\u8005\u5a01\u5c14\u00b7\u65af\u79d1\u5c14\u83f2\u5c14\u5fb7 (Will Scholfield) \u6709\u8d44\u683c\u8ba8\u8bba\u623f\u5c4b\u66f4\u6362\u9505\u7089\u7684\u51c6\u5907\u5de5\u4f5c\uff0c\u8fd9\u4ece\u4ed6\u4f5c\u4e3a\u5de5\u7a0b\u5e08\u7684\u5934\u8854\u5c31\u53ef\u4ee5\u770b\u51fa\u3002<\/p>\n<p>\u63d0\u9ad8\u5185\u5bb9\u4f5c\u8005\u7684\u900f\u660e\u5ea6\u53ef\u4ee5\u6781\u5927\u5730\u6539\u5584\u8bfb\u8005\u7684\u770b\u6cd5\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\u662f\u622a\u7136\u4e0d\u540c\u7684\u6982\u5ff5\u3002\u867d\u7136\u67d0\u4e9b\u79d1\u76ee\u9700\u8981\u6b63\u5f0f\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4f46\u9ad8 EAT \u901a\u5e38\u53ef\u4ee5\u901a\u8fc7\u7ecf\u9a8c\u6765\u8bc1\u660e\u3002<\/p>\n<h3>2. \u63d0\u4f9b\u8d85\u8d8a\u5f53\u524d SERP \u5185\u5bb9\u7684\u4ef7\u503c<\/h3>\n<p>\u5927\u91cf\u7684\u5728\u7ebf\u5185\u5bb9\u53ea\u662f\u5bf9\u73b0\u6709\u6750\u6599\u7684\u91cd\u590d\uff0c\u4f46\u6b64\u7c7b\u5185\u5bb9\u7ecf\u5e38\u5728 SERP \u4e0a\u83b7\u5f97\u6700\u9ad8\u6392\u540d\u3002<\/p>\n<p>\u8fd9\u901a\u5e38\u88ab\u79f0\u4e3a\u6a21\u4eff\u5185\u5bb9\u3002<\/p>\n<p>\u5411 Google \u5c55\u793a EAT \u7684\u4e00\u4e2a\u6781\u597d\u7684\u65b9\u6cd5\u662f\u5f25\u5408\u77e5\u8bc6\u5dee\u8ddd\u5e76\u5f15\u5165\u65b0\u7684\u89c2\u70b9\u3002<\/p>\n<p>\u8fd9\u88ab\u8ba4\u4e3a\u662f\u4fe1\u606f\u4e30\u5bcc\u3002<\/p>\n<p>\u5982\u4f55\u4e30\u5bcc\u4fe1\u606f\uff0c\u5e76\u4f7f\u60a8\u7684\u5185\u5bb9\u4e0e\u73b0\u6709\u7684\u9876\u7ea7\u6750\u6599\u533a\u5206\u5f00\u6765\uff1f<\/p>\n<p>\u60a8\u5df2\u7ecf\u731c\u5230\u4e86\u2014\u2014\u901a\u8fc7\u5229\u7528\u60a8\u7684\u4e13\u5bb6\uff0c\u65e0\u8bba\u662f\u901a\u8fc7\u5728\u60a8\u7684\u9875\u9762\u4e0a\u6dfb\u52a0\u6ce8\u91ca\u548c\u5f15\u7528\u8fd8\u662f\u627e\u51fa\u7ade\u4e89\u5185\u5bb9\u4e2d\u7684\u5dee\u5f02\u3002<\/p>\n<p>\u9080\u8bf7\u60a8\u7684\u4e13\u5bb6\u8bc4\u4f30\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u7a81\u51fa\u7684\u5185\u5bb9\uff0c\u5e76\u5bf9\u4efb\u4f55\u7f3a\u9677\u63d0\u4f9b\u53cd\u9988\u3002<\/p>\n<p>\u9664\u4e86\u4e3a\u60a8\u7684\u5185\u5bb9\u8d21\u732e\u72ec\u7279\u7684\u89c1\u89e3\u4e4b\u5916\uff0c\u8fd8\u8981\u786e\u4fdd\u5168\u9762\u8986\u76d6\u4e3b\u9898\u4ee5\u5efa\u7acb\u4e3b\u9898\u6743\u5a01\u3002<\/p>\n<h3>3. \u6811\u7acb\u826f\u597d\u7684\u54c1\u724c\u5f62\u8c61<\/h3>\n<p>\u6811\u7acb\u79ef\u6781\u7684\u54c1\u724c\u5f62\u8c61\u6709\u52a9\u4e8e\u8d62\u5f97\u53d7\u4f17\u7684\u4fe1\u4efb\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u8d1f\u9762\u7684\u54c1\u724c\u5f62\u8c61\u4f1a\u8ba9\u4eba\u6000\u7591\u60a8\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>\u6811\u7acb\u79ef\u6781\u5f62\u8c61\u7684\u6700\u6709\u6548\u65b9\u6cd5\u4e4b\u4e00\u662f\u6536\u96c6\u8bc4\u8bba\u548c\u63a8\u8350\u3002<\/p>\n<p>\u4e3a\u4e86\u83b7\u5f97\u597d\u8bc4\u548c\u63a8\u8350\uff0c\u4fdd\u6301\u5353\u8d8a\u7684\u670d\u52a1\u6807\u51c6\u3001\u4ea7\u54c1\u8d28\u91cf\u548c\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u7c7b\u578b\uff0c\u9f13\u52b1\u5728 Trustpilot \u548c Yelp \u7b49\u5e73\u53f0\u4e0a\u53d1\u8868\u8bc4\u8bba\uff0c\u540c\u65f6 <a href=\"https:\/\/backlinko.com\/google-business-profile-guide\" title=\"Google \u4f01\u4e1a\u7b80\u4ecb\uff1a\u5982\u4f55\u8bbe\u7f6e\u548c\u4f18\u5316\u60a8\u7684\u5217\u8868\">Google\u4e1a\u52a1\u7b80\u4ecb<\/a>. \u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u7a81\u51fa\u663e\u793a\u8fd9\u4e9b\u5185\u5bb9\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\u56de\u5e94\u8fd9\u4e9b\u8bc4\u8bba\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6b63\u9762\u7684\u8bc4\u8bba\u3002<\/p>\n<p>\u5982\u679c\u9047\u5230\u8d1f\u9762\u8bc4\u4ef7\uff0c\u8bf7\u4ee5\u900f\u660e\u7684\u65b9\u5f0f\u505a\u51fa\u6709\u76ca\u7684\u56de\u5e94\u3002\u4e3a\u4e8b\u4ef6\u9053\u6b49\u5e76\u63d0\u4f9b\u89e3\u51b3\u95ee\u9898\u7684\u6307\u5bfc\u6216\u5206\u4eab\u89e3\u51b3\u95ee\u9898\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u5982\u679c\u83b7\u5f97\u6b63\u9762\u8bc4\u4ef7\uff0c\u8bf7\u5411\u8bc4\u8bba\u8005\u8868\u793a\u611f\u8c22\uff0c\u611f\u8c22\u4ed6\u4eec\u7684\u6295\u5165\u548c\u652f\u6301\u3002<\/p>\n<p>\u7ef4\u6301\u5bf9\u8bc4\u8bba\u7684\u76d1\u7763\u53ef\u80fd\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\u3002<\/p>\n<p>\u4f7f\u7528 Semrush \u7b80\u5316\u6d41\u7a0b <a href=\"https:\/\/www.semrush.com\/review-management\/?utm_campaign=google-e-e-a-t&amp;utm_source=backlinko.com&amp;utm_medium=referral\" title=\"Semrush\u2014\u2014\u8bc4\u8bba\u7ba1\u7406\">\u5ba1\u6838\u7ba1\u7406<\/a> \u5de5\u5177\u3002<\/p>\n<p>\u53ea\u9700\u8f93\u5165\u60a8\u7684\u516c\u53f8\u540d\u79f0\u5373\u53ef\u5f00\u59cb\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49f0f65d.png\" alt=\"Semrush\u2014\u2014\u8bc4\u8bba\u7ba1\u7406\" title=\"Semrush\u2014\u2014\u8bc4\u8bba\u7ba1\u7406\" \/><\/p>\n<p>\u7136\u540e\u4f60\u5c06\u63d2\u5165\u5546\u4e1a\u4fe1\u606f<\/p>\n<p>\u8bf7\u8f93\u5165\u60a8\u7684\u4e1a\u52a1\u8be6\u60c5\u3002\u5b8c\u6210\u540e\uff0c\u60a8\u5c06\u80fd\u591f\u4ee5\u65f6\u5c1a\u7684\u56fe\u8868\u5f62\u5f0f\u76f4\u89c2\u5730\u67e5\u770b\u8d35\u516c\u53f8\u7684\u661f\u7ea7\u8bc4\u5b9a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49f3b26e.png\" alt=\"\u5ba1\u6838\u8fdb\u5ea6\" title=\"\u5ba1\u6838\u8fdb\u5ea6\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49f65c2a.png\" alt=\"\u8bc4\u8bba\u7ba1\u7406 \u2013 \u8bc4\u8bba\" title=\"\u8bc4\u8bba\u7ba1\u7406 \u2013 \u8bc4\u8bba\" \/><\/p>\n<h3>4. \u8d85\u8d8a\u201c\u81ea\u6709\u201d\u5a92\u4f53\u548c\u4e66\u9762\u5185\u5bb9\u8fdb\u884c\u601d\u8003<\/h3>\n<ul>\n<li>\u4f5c\u4e3a\u5609\u5bbe\u51fa\u73b0\u5728\u76f8\u5173\u64ad\u5ba2\u4e2d<\/li>\n<li>\u5171\u540c\u4e3b\u6301\u7f51\u7edc\u7814\u8ba8\u4f1a<\/li>\n<li>\u51fa\u5e2d\u884c\u4e1a\u6d3b\u52a8<\/li>\n<\/ul>\n<h3>5. \u7b80\u5316\u5185\u5bb9\u521b\u4f5c\u8005\u53ca\u5176\u80cc\u666f\u7684\u8bc6\u522b<\/h3>\n<h4>\u5f62\u6210\u72ec\u7acb\u4f5c\u8005\u7b80\u4ecb\u9875\u9762<\/h4>\n<ul>\n<li>\u4ecb\u7ecd<\/li>\n<li>\u7206\u5934<\/li>\n<li>\u5de5\u4f5c\u7ecf\u9a8c<\/li>\n<li>\u4e13\u4e1a\u9886\u57df<\/li>\n<li>\u8054\u7cfb\u65b9\u5f0f<\/li>\n<li>\u64b0\u6587\u5217\u8868<\/li>\n<li>\u5a92\u4f53\u62a5\u9053\u5c55\u793a<\/li>\n<\/ul>\n<p>\u9700\u8981\u7075\u611f\u5417\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49f97b7b.png\" alt=\"NerdWallet \u2013 \u4f5c\u8005\u9875\u9762\" title=\"NerdWallet \u2013 \u4f5c\u8005\u9875\u9762\" \/><\/p>\n<p>...\u5269\u4f59\u6b65\u9aa4\u7684\u5185\u5bb9\u5ef6\u7eed\u4e0d\u53d8...\u5e76\u4e14\u4ea4\u4ed8\u4fe1\u606f\u6e05\u6670\u5417\uff1f<\/p>\n<p>\u6709\u53ef\u80fd\u3002<\/p>\n<p>\u5efa\u7acb\u8fd9\u4e9b\u5143\u7d20\u5e76\u4e0d\u4f1a\u5c06\u4f60\u4e0e\u5176\u4ed6\u4eba\u533a\u5206\u5f00\u6765\uff0c\u56e0\u4e3a\u5b83\u6ca1\u6709\u3002<\/p>\n<p>\u7136\u800c\uff0c\u7f3a\u4e4f\u8fd9\u4e9b\u5173\u952e\u7684\u5546\u4e1a\u4fe1\u4efb\u8981\u7d20\u610f\u5473\u7740\u7f51\u7ad9\u53ef\u80fd\u662f\u6b3a\u9a97\u6027\u7684\u6216\u4e0d\u53ef\u4fe1\u7684\u3002<\/p>\n<p>\u786e\u4fdd\u53ef\u4ee5\u8f7b\u677e\u627e\u5230\u60a8\u7684\u8054\u7cfb\u65b9\u5f0f\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u9700\u8981\u6709\u4e00\u4e2a\u8054\u7cfb\u9875\u9762\uff0c\u5217\u51fa\u60a8\u516c\u53f8\u7684\u4ee5\u4e0b\u4fe1\u606f\uff1a<\/p>\n<ul>\n<li>\u7535\u8bdd\u53f7\u7801<\/li>\n<li>\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/li>\n<li>\u5b9e\u9645\u5730\u5740<\/li>\n<\/ul>\n<h3>9.\u5185\u5bb9\u4e2d\u7684\u53c2\u8003\u8d44\u6599<\/h3>\n<p>\u6dfb\u52a0\u5185\u5bb9\u53c2\u8003\u3002\u6b64\u5916\uff0c\u6dfb\u52a0\u8fd9\u4e9b\u6765\u6e90\u7684\u94fe\u63a5\u3002<\/p>\n<p>\u6709\u65f6\uff0c\u5f88\u96be\u76f8\u4fe1\u7f51\u4e0a\u7684\u65ad\u8a00\u3001\u7edf\u8ba1\u6570\u636e\u6216\u4fe1\u606f\u3002\u8fd9\u901a\u5e38\u662f\u7531\u4e8e\u7f3a\u4e4f\u5bf9\u4fe1\u606f\u6765\u6e90\u7684\u660e\u786e\u8ba4\u53ef\u3002<\/p>\n<p>\u8fd9\u4e9b\u6570\u636e\u662f\u60a8\u81ea\u5df1\u7684\u5417\uff1f\u8bf7\u660e\u786e\u8bf4\u660e\u3002<\/p>\n<p>\u4fe1\u606f\u662f\u5426\u6765\u81ea\u4ed6\u4eba\u7684\u7814\u7a76\u6216\u8d44\u6599\uff1f\u8bf7\u660e\u786e\u8bf4\u660e\u3002\u5e76\u94fe\u63a5\u56de\u6765\u6e90\u3002<\/p>\n<h3>10.\u5229\u7528\u56fe\u50cf\u548c\u89c6\u9891\u5185\u5bb9<\/h3>\n<p>\u5c55\u793a\u60a8\u5bf9\u6240\u8ba8\u8bba\u4e3b\u9898\u7684\u719f\u6089\u7a0b\u5ea6\u7684\u6700\u6709\u6548\u65b9\u6cd5\u4e4b\u4e00\u662f\u4f7f\u7528\u56fe\u50cf\u3001\u89c6\u9891\u6216\u5176\u4ed6\u5a92\u4f53\u3002<\/p>\n<p>\u90e8\u7f72\u5e93\u5b58\u89c6\u89c9\u6548\u679c\u65e0\u52a9\u4e8e\u8bc1\u660e\u8fd9\u4e00\u70b9\uff0c\u5e76\u5f3a\u70c8\u8868\u660e\u60a8\u7f3a\u4e4f\u60a8\u6240\u58f0\u79f0\u62e5\u6709\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u4f60\u4e0d\u4e00\u5b9a\u9700\u8981\u8058\u8bf7\u4e13\u4e1a\u6444\u5f71\u5e08\u3002\u7528\u667a\u80fd\u624b\u673a\u62cd\u6444\u7684\u7167\u7247\u901a\u5e38\u5c31\u8db3\u591f\u4ee4\u4eba\u6ee1\u610f\u4e86\u3002<\/p>\n<p>\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f49fd7a4e.png\" alt=\"\u4f7f\u7528\u81ea\u5df1\u7684\u56fe\u50cf\" title=\"\u4f7f\u7528\u81ea\u5df1\u7684\u56fe\u50cf\" \/><\/p>\n<h3>11. \u7ef4\u62a4\u66f4\u65b0\u5185\u5bb9<\/h3>\n<p>\u67d0\u4e2a\u4e3b\u9898\u7684\u6743\u5a01\u4e0d\u4f1a\u5141\u8bb8\u5176\u5185\u5bb9\u8fc7\u65f6\u3002<\/p>\n<p>\u6700\u8fd1\u672a\u66f4\u65b0\u7684\u9875\u9762\u53ef\u80fd\u5305\u542b\u8fc7\u65f6\u6216\u4e0d\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u968f\u7740\u4e3b\u9898\u4fe1\u606f\u7684\u53d1\u5c55\uff0c\u5b9a\u671f\u8bc4\u4f30\u548c\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u3002\u901a\u5e38\uff0c\u76ee\u6807\u662f\u81f3\u5c11\u6bcf\u5e74\uff08\u6700\u597d\u6bcf\u516d\u4e2a\u6708\uff09\u5ba1\u67e5\u4e00\u6b21\u5185\u5bb9\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4e0d\u8981\u7b80\u5355\u5730\u4fee\u6539\u5185\u5bb9\u800c\u4e0d\u5411\u4efb\u4f55\u4eba\u8bf4\u660e\u3002<\/p>\n<p>\u663e\u793a\u4e0a\u6b21\u5185\u5bb9\u5ba1\u6838\u548c\u66f4\u65b0\u7684\u65e5\u671f\u3002\u8fd9\u53ef\u4ee5\u5927\u5927\u5e2e\u52a9\u7528\u6237\u4fe1\u4efb\u5185\u5bb9\u7684\u51c6\u786e\u6027\u3002<\/p>\n<p>\u5728 Backlinko \u4e0a\u7684\u663e\u793a\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2024\/05\/post-4732-6639f4a008de6.png\" alt=\"Backlinko \u2013 \u66f4\u65b0\u6587\u7ae0\" title=\"Backlinko \u2013 \u66f4\u65b0\u6587\u7ae0\" \/><\/p>\n<p>\u5f88\u5bb9\u6613\u786e\u5b9a\u6700\u8fd1\u66f4\u65b0\u7684\u65f6\u95f4\u3002<\/p>\n<h2>\u5173\u4e8e EEAT \u7684\u5e38\u89c1\u95ee\u9898<\/h2>\n<p>\u4ee5\u4e0b\u662f\u5bf9 EEAT \u4e0a\u4e00\u4e9b\u5e38\u89c1\u95ee\u9898\u7684\u89e3\u7b54\u3002<\/p>\n<h3>\u662f\u5426\u5b58\u5728\u7279\u5b9a\u884c\u4e1a\u6216\u9886\u57df\uff0c\u5176\u4e2d eeat \u5bf9\u4e8e SEO \u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\uff1f<\/h3>\n<p>\u867d\u7136 EEAT \u5bf9\u4e8e\u6240\u6709\u7f51\u7ad9\u90fd\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u5bf9\u4e8e\u90a3\u4e9b\u5904\u7406\u201c\u4f60\u7684\u91d1\u94b1\u6216\u4f60\u7684\u751f\u547d\u201d\uff08YMYL\uff09\u4e3b\u9898\u7684\u7f51\u7ad9\u6765\u8bf4\u5c24\u5176\u91cd\u8981\u3002<\/p>\n<p>\u5982\u679c\u63d0\u4f9b\u7684\u4fe1\u606f\u4e0d\u51c6\u786e\u6216\u7f51\u7ad9\u4e0d\u53ef\u4fe1\uff0c\u8fd9\u4e9b\u9875\u9762\u53ef\u80fd\u4f1a\u5bf9\u4eba\u4eec\u7684\u5065\u5eb7\u548c\u8d22\u52a1\u72b6\u51b5\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u7531\u5177\u6709\u9002\u5f53\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e2a\u4eba\u521b\u5efa\u7684\u5185\u5bb9\u7684\u9700\u6c42\u66f4\u9ad8\u3002<\/p>\n<p>YMYL \u5229\u57fa\u7684\u4e00\u4e9b\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u91d1\u878d<\/li>\n<li>\u536b\u751f\u4fdd\u5065<\/li>\n<li>\u5408\u6cd5\u7684<\/li>\n<li>\u65b0\u95fb\u548c\u65f6\u4e8b<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u5728 YMYL \u9886\u57df\u8fd0\u8425\u7f51\u7ad9\uff0c\u9075\u5b88 EEAT 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