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\u6392\u540d\u6240\u9700\u7684\u6295\u8d44\u56de\u62a5\u7387\u4e0e\u786e\u5b9a\u7b26\u5408\u54c1\u724c\u76ee\u6807\u7684\u9014\u5f84\u4e4b\u95f4\u53d6\u5f97\u9002\u5f53\u7684\u5e73\u8861\u3002\u53ef\u4ee5\u8de8\u56e2\u961f\u7f16\u5236\u548c\u8bc4\u4f30\u5171\u4eab\u67e5\u8be2\u8bc4\u4f30\u548c\u603b\u4f53\u6574\u4f53\u641c\u7d22\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u786e\u5b9a\u4efb\u4e00\u6e20\u9053\u4e2d\u7684\u5176\u4ed6\u673a\u4f1a\u3002<\/p>\n<h3><a id=\"informational-searcher-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4fe1\u606f\u641c\u7d22\u8005\u610f\u56fe<\/h3>\n<p>\u4fe1\u606f\u641c\u7d22\u67e5\u8be2\u65e8\u5728\u4e3a\u641c\u7d22\u8005\u63d0\u51fa\u7684\u660e\u786e\u6216\u9690\u542b\u95ee\u9898\u63d0\u4f9b\u7b54\u6848\u3002\u8fd9\u4e9b\u67e5\u8be2\u7684 SERP \u901a\u5e38\u5177\u6709\u7a81\u51fa\u7684\u4e30\u5bcc\u7ed3\u679c\uff0c\u5176\u4e2d\u5305\u542b\u5feb\u901f\u7b54\u6848\u6216\u89c6\u9891\u5185\u5bb9\u3001\u65b0\u95fb\u8f6e\u64ad\u3001\u4eba\u4eec\u8fd8\u95ee\u5217\u8868\u548c\u81ea\u7136\u94fe\u63a5\u3002\u4e00\u4e9b\u4fe1\u606f\u67e5\u8be2 SERP \u53ef\u80fd\u5305\u542b\u4ed8\u8d39\u5217\u8868\u3002\u4ee5\u4e0b\u67e5\u8be2\u201c\u5982\u4f55\u7cfb\u56f4\u5dfe\u201d\u7684\u793a\u4f8b\u8bf4\u660e\u4e86\u51e0\u4e2a\u8fd9\u6837\u7684 SERP \u5143\u7d20\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1SDSFwo.png\" alt=\"\" \/><\/p>\n<p><strong>\u4fe1\u606f\u67e5\u8be2\u548c SEO \u7684\u7b56\u7565\uff1a<\/strong><\/p>\n<p>\u4fe1\u606f\u67e5\u8be2\u4e3a SEO \u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u53ef\u4ee5\u5438\u5f15\u975e\u54c1\u724c\u6d41\u91cf\u3001\u63d0\u9ad8\u77e5\u540d\u5ea6\u5e76\u5efa\u7acb\u6743\u5a01\u6027\u3002\u6839\u636e\u884c\u4e1a\u7684\u4e0d\u540c\uff0c\u89e3\u51b3\u4fe1\u606f\u67e5\u8be2\u7684\u5185\u5bb9\u53ef\u4ee5\u4f5c\u4e3a\u4f01\u4e1a\u4ea7\u54c1\u7684\u91cd\u8981\u8865\u5145\uff0c\u4e5f\u53ef\u4ee5\u6784\u6210\u4e3b\u8981\u4ea7\u54c1\u3002\u96f6\u552e\u5546\u7ecf\u5e38\u5229\u7528\u5927\u91cf\u5199\u4f5c\u3001\u591a\u5a92\u4f53\u8d44\u6e90\u548c\u4e92\u52a8\u5143\u7d20\u6765\u589e\u5f3a\u5ba2\u6237\u7684\u8d2d\u4e70\u4f53\u9a8c\uff0c\u5e76\u4f7f\u81ea\u5df1\u4e0e\u5728\u7ebf\u7ade\u4e89\u5bf9\u624b\u7684\u9875\u9762\u533a\u5206\u5f00\u6765\u3002\u65b0\u95fb\u95e8\u6237\u7f51\u7ad9\u3001\u975e\u8425\u5229\u7ec4\u7ec7\u3001\u91d1\u878d\u670d\u52a1\u63d0\u4f9b\u5546\u548c\u6559\u80b2\u7f51\u7ad9\u4e25\u91cd\u4f9d\u8d56\u80fd\u591f\u89e3\u51b3\u7528\u6237\u67e5\u8be2\u7684\u5185\u5bb9\uff0c\u786e\u4fdd\u76f8\u5173\u6027\u5e76\u4fc3\u8fdb\u53c2\u4e0e\u5ea6\u3002<\/p>\n<p>\u4e0e\u4ea4\u6613\u67e5\u8be2\u7c7b\u4f3c\uff0c\u9488\u5bf9\u4fe1\u606f\u67e5\u8be2\u7684\u5f3a\u5927 SEO \u7b56\u7565\u4ee5\u5b9a\u4f4d\u4e30\u5bcc\u7684 SERP \u529f\u80fd\u4e3a\u4e2d\u5fc3\u3002\u4e3a\u4e86\u786e\u4fdd\u8fd9\u4e9b\u5c55\u793a\u4f4d\u7f6e\uff0cSEO \u5e94\u8003\u8651\u5b9e\u65bd\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n<ul>\n<li>\u8fdb\u884c\u5f7b\u5e95\u7684\u5173\u952e\u8bcd\u5206\u6790\u548c\u666f\u89c2\u7814\u7a76\uff0c\u4ee5\u638c\u63e1\u7528\u6237\u7684\u57fa\u672c\u95ee\u9898\u3002<\/li>\n<li>\u8bc4\u4f30\u7f51\u7ad9\u7684\u73b0\u6709\u5185\u5bb9\uff0c\u4ee5\u786e\u5b9a\u9700\u8981\u4f18\u5316\u7684\u9875\u9762\u6765\u5904\u7406\u4fe1\u606f\u67e5\u8be2\u5e76\u8bc6\u522b\u9700\u8981\u521b\u5efa\u65b0\u5185\u5bb9\u7684\u5dee\u8ddd\u3002<\/li>\n<li>\u7ed3\u6784\u5185\u5bb9\u4e0e\u76ee\u6807 SERP \u529f\u80fd\u4e00\u81f4\u3002<\/li>\n<li>\u90e8\u7f72\u7ed3\u6784\u5316\u6570\u636e\u4ee5\u65b9\u4fbf\u641c\u7d22\u5f15\u64ce\u6d88\u5316\u5185\u5bb9\u3002<\/li>\n<li>\u4f7f\u7528\u56fe\u50cf\u548c\u89c6\u9891\u5185\u5bb9\u6765\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5e76\u9075\u5b88 SEO \u6700\u4f73\u5b9e\u8df5\u3002<\/li>\n<\/ul>\n<p><strong>\u4fe1\u606f\u641c\u7d22\u67e5\u8be2\u548c SEM \u7b56\u7565\uff1a<\/strong><\/p>\n<p>\u591a\u5e74\u6765\uff0cSEM \u7b56\u7565\u53d6\u5f97\u4e86\u957f\u8db3\u7684\u53d1\u5c55\u3002\u4ee5\u524d\uff0cSEM \u7b56\u7565\u7684\u91cd\u70b9\u53ea\u662f\u5b9a\u4f4d\u5177\u6709\u6700\u9ad8\u6700\u540e\u70b9\u51fb\u6295\u8d44\u56de\u62a5\u7387\u7684\u5173\u952e\u8bcd\u3002\u4f46\u662f\uff0c\u73b0\u5728\u7684\u91cd\u70b9\u662f\u8ba4\u8bc6\u5230\u51fa\u73b0\u5728\u8f6c\u5316\u9a71\u52a8\u8f83\u5c11\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u4fbf\u5728\u8d2d\u4e70\u8fc7\u7a0b\u7684\u65e9\u671f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002\u5982\u4eca\uff0c\u968f\u7740\u5404\u79cd\u5f52\u56e0\u6a21\u578b\u7684\u51fa\u73b0\uff0c\u5c06\u8f6c\u5316\u529f\u52b3\u5f52\u4e8e\u4fe1\u606f\u67e5\u8be2\u7684\u7a7a\u95f4\u66f4\u5927\u4e86\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5efa\u8bae\u4f7f\u7528\u4ee5\u4e0b\u5f52\u56e0\u6a21\u578b\u4e4b\u4e00\uff1a<\/p>\n<ul>\n<li>\u6570\u636e\u9a71\u52a8\u5f52\u56e0<\/li>\n<li>\u65f6\u95f4\u8870\u51cf<\/li>\n<li>\u7ebf\u6027 (Linear)<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u8fd9\u4e9b\u7c7b\u578b\u7684\u67e5\u8be2\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u5c06\u6d41\u91cf\u5bfc\u5411\u7531 SEO \u56e2\u961f\u5f00\u53d1\u7684\u7efc\u5408\u5185\u5bb9\uff0c\u4f8b\u5982\u535a\u5ba2\u6587\u7ae0\u3002\u5728 SEM \u4e2d\uff0c\u83b7\u53d6\u6b64\u7c7b\u6d41\u91cf\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u6295\u653e\u9488\u5bf9\u4e0e\u6240\u9009\u7740\u9646\u9875\u5339\u914d\u7684\u7279\u5b9a\u67e5\u8be2\u7684\u6587\u5b57\u5e7f\u544a\uff0c\u6216\u4f7f\u7528\u52a8\u6001\u641c\u7d22\u5e7f\u544a (DSA) \u6765\u5b9a\u4f4d\u6307\u5411\u6307\u5b9a\u7740\u9646\u9875\u7684\u76f8\u5173\u67e5\u8be2\u3002\u8981\u786e\u5b9a\u6b64\u7c7b\u6d41\u91cf\u7684\u7406\u60f3\u5e7f\u544a\u683c\u5f0f\uff0c\u91cd\u8981\u7684\u662f\u8981\u534f\u8c03\u4e3a\u6b64\u7c7b\u6d41\u91cf\u8bbe\u5b9a\u7684\u76ee\u6807\u4ee5\u53ca\u8fd9\u4e9b\u67e5\u8be2\u5e26\u6765\u7684\u6d41\u91cf\u3002\u5bf9\u4e8e\u5f00\u59cb\u9488\u5bf9\u4fe1\u606f\u67e5\u8be2\u6295\u653e\u5e7f\u544a\u7684\u5ba2\u6237\uff0c\u6211\u4eec\u5efa\u8bae\u4ece\u9002\u5ea6\u9884\u7b97\u7684 DSA \u5b9a\u4f4d\u5f00\u59cb\uff0c\u5e76\u4f7f\u7528\u65e8\u5728\u589e\u52a0\u6d41\u91cf\u7684\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u3002\u968f\u540e\uff0c\u53ef\u4ee5\u7ee7\u7eed\u4e3a\u9ad8\u6d41\u91cf\u67e5\u8be2\u521b\u5efa\u66f4\u5177\u9488\u5bf9\u6027\u7684 DSA \u76ee\u6807\u6216\u5355\u4e2a\u6587\u5b57\u5e7f\u544a\uff0c\u540c\u65f6\u5c1d\u8bd5\u66f4\u591a\u4ee5\u8f6c\u5316\u4e3a\u5bfc\u5411\u7684\u7ade\u4ef7\u65b9\u6cd5\u3002<\/p>\n<p><strong>\u9488\u5bf9\u4fe1\u606f\u67e5\u8be2\u7684\u7efc\u5408\u641c\u7d22\u65b9\u6cd5<\/strong><\/p>\n<p>\u5bf9\u4e8e\u8bb8\u591a\u54c1\u724c\u6765\u8bf4\uff0c\u8bc1\u660e\u4fe1\u606f\u67e5\u8be2\u7684 SEM \u652f\u51fa\u662f\u5408\u7406\u7684\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\uff0c\u56e0\u4e3a\u8fd9\u5f80\u5f80\u662f\u4e00\u9879\u66f4\u9ad8\u7ea7\u522b\u7684\u6218\u7565\u6216\u54c1\u724c\u63a8\u5e7f\u8ba1\u5212\u3002\u7136\u800c\uff0c\u901a\u8fc7\u5229\u7528 SEM \u6d1e\u5bdf\uff0cSEO \u53ef\u4ee5\u5229\u7528\u4ed8\u8d39\u6570\u636e\u6765\u8bc6\u522b\u901a\u8fc7\u4fe1\u606f\u5185\u5bb9\u6709\u53ef\u80fd\u83b7\u5f97\u66f4\u597d\u6295\u8d44\u56de\u62a5\u7684\u9886\u57df\u3002\u8fd9\u79cd\u4e92\u60e0\u4e92\u5229\u7684\u65b9\u6cd5\u4f7f\u54c1\u724c\u80fd\u591f\u66f4\u6709\u6548\u5730\u8bc1\u660e\u4e0e\u5185\u5bb9\u521b\u5efa\u76f8\u5173\u7684\u6210\u672c\u662f\u5408\u7406\u7684\u3002<\/p>\n<h2><a id=\"use-cases-technical-seo-technical-sem\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6848\u4f8b\u7814\u7a76\uff1a\u6280\u672f SEO + \u6280\u672f SEM<\/h2>\n<h3><a id=\"organic-merchant-center-programs\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u81ea\u7136\u5546\u6237\u4e2d\u5fc3\u8ba1\u5212<\/h3>\n<p>\u7ba1\u7406 feed \u662f\u8bb8\u591a SEM \u56e2\u961f\u63d0\u4f9b\u5e2e\u52a9\u7684\u4e13\u4e1a\u9886\u57df\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230 89% \u7684\u975e\u54c1\u724c Google \u4ed8\u8d39\u641c\u7d22\u70b9\u51fb\u73b0\u5728\u90fd\u6765\u81ea feed \u9a71\u52a8\u7684\u8d2d\u7269\u5e7f\u544a\uff08\u6765\u6e90\uff1aMerkle 2020 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u6570\u5b57\u8425\u9500\u62a5\u544a\uff09\u3002\u76f4\u5230\u6700\u8fd1\uff0cSEO \u7684\u5de5\u4f5c\u624d\u5f00\u59cb\u91cd\u89c6\u8fd9\u4e00\u65b9\u9762\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u5de5\u4f5c\u90fd\u96c6\u4e2d\u5728\u6293\u53d6\u3001\u7d22\u5f15\u548c\u6392\u540d\u4e0a\u3002\u968f\u7740 Google \u5728\u8d2d\u7269\u6807\u7b7e\u4e0b\u5f15\u5165\u975e\u4ed8\u8d39\u8d2d\u7269\u5217\u8868\uff0c\u4e24\u4e2a\u56e2\u961f\u90fd\u6709\u673a\u4f1a\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8fdb\u884c\u5408\u4f5c\uff1a<\/p>\n<ul>\n<li>\u786e\u4fdd\u4ea7\u54c1 Feed \u7b26\u5408 Google Merchant Center 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name=\"description\" content=\"What impact have Google&#039;s algorithm changes had on SEO and SEM strategies? 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