{"id":4321,"date":"2024-04-24T02:14:55","date_gmt":"2024-04-23T18:14:55","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4321"},"modified":"2024-04-24T02:21:53","modified_gmt":"2024-04-23T18:21:53","slug":"googles-evolving-strategy-towards-ai-content-a-comprehensive-analysis","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/advanced-seo\/\u8c37\u6b4c\u5bf9\u4eba\u5de5\u667a\u80fd\u5185\u5bb9\u6218\u7565\u7684\u6f14\u53d8\u5168\u9762\u5206\u6790\/","title":{"rendered":"Google \u5411 AI \u5185\u5bb9\u6f14\u8fdb\u7684\u6218\u7565\uff1a\u7efc\u5408\u5206\u6790"},"content":{"rendered":"<p>AI \u751f\u6210\u5185\u5bb9\u7684\u5927\u91cf\u51fa\u73b0\u5bf9 Google \u8bc6\u522b\u5783\u573e\u90ae\u4ef6\u5e26\u6765\u4e86\u6311\u6218\u3002<\/p>\n<p>AI \u751f\u6210\u7684\u5185\u5bb9\u7684\u5b58\u5728\u4e5f\u4f7f Google \u5bf9\u5185\u5bb9\u8d28\u91cf\u7684\u8bc4\u4f30\u53d8\u5f97\u590d\u6742\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6709\u8ff9\u8c61\u8868\u660e\uff0cGoogle \u6b63\u5728\u589e\u5f3a\u5176\u81ea\u52a8\u68c0\u6d4b AI \u751f\u6210\u7684\u4f4e\u8d28\u91cf\u5185\u5bb9\u7684\u80fd\u529b\u3002<\/p>\n<h2><a id=\"spammy-ai-content-all-over-the-web\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e92\u8054\u7f51\u4e0a\u5e7f\u6cdb\u5b58\u5728\u5783\u573e AI \u5185\u5bb9<\/h2>\n<p>\u4eba\u4eec\u4e0d\u9700\u8981\u5177\u5907 SEO \u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\u5c31\u80fd\u8ba4\u8bc6\u5230\uff0c\u751f\u6210\u6027 AI \u5185\u5bb9\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u5df2\u7ecf\u6e17\u900f\u5230 Google \u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n<p>\u5728\u6b64\u671f\u95f4\uff0cGoogle \u5bf9 AI \u521b\u4f5c\u5185\u5bb9\u7684\u6001\u5ea6\u4e5f\u53d1\u751f\u4e86\u53d8\u5316\u3002\u5b98\u65b9\u7acb\u573a\u4ece\u5c06\u5176\u89c6\u4e3a\u8fdd\u53cd\u51c6\u5219\u7684\u5783\u573e\u5185\u5bb9\u8f6c\u53d8\u4e3a\u4f18\u5148\u8003\u8651\u5185\u5bb9\u8d28\u91cf\u800c\u4e0d\u662f\u5185\u5bb9\u521b\u4f5c\u65b9\u6cd5\u3002<\/p>\n<p>\u6211\u76f8\u4fe1 Google \u5bf9\u8d28\u91cf\u7684\u91cd\u89c6\u5df2\u88ab\u878d\u5165\u4f17\u591a\u5185\u90e8 SEO \u6f14\u793a\u4e2d\uff0c\u8fd9\u4e9b\u6f14\u793a\u63d0\u5021 AI \u751f\u6210\u7684\u5185\u5bb9\u7b56\u7565\u3002\u6beb\u65e0\u7591\u95ee\uff0cGoogle \u7684\u8fd9\u79cd\u65b9\u6cd5\u63d0\u4f9b\u4e86\u8db3\u591f\u7684\u56de\u65cb\u4f59\u5730\uff0c\u4ee5\u786e\u4fdd\u83b7\u5f97\u5404\u4e2a\u7ec4\u7ec7\u7ba1\u7406\u5c42\u7684\u6279\u51c6\u3002<\/p>\n<p>\u7ed3\u679c\u662f\uff1a\u5927\u91cf\u7531 AI \u751f\u6210\u7684\u3001\u4f4e\u4e8e\u6807\u51c6\u7684\u5185\u5bb9\u5145\u65a5\u7f51\u7edc\uff0c\u5176\u4e2d\u4e00\u4e9b\u6700\u521d\u51fa\u73b0\u5728\u8be5\u516c\u53f8\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n<h2><a id=\"invisible-junk\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9690\u85cf\u7684\u4f4e\u8d28\u91cf\u5185\u5bb9<\/h2>\n<p>\u201c\u53ef\u89c1\u7f51\u7edc\u201d\u4ec5\u4ee3\u8868\u641c\u7d22\u5f15\u64ce\u9009\u62e9\u7d22\u5f15\u548c\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\u4e92\u8054\u7f51\u3002<\/p>\n<p>Google \u7684 Pandu Nayak \u5728 Google \u53cd\u5784\u65ad\u5ba1\u5224\u4e2d\u7684\u8bc1\u8bcd\u4e2d\u8868\u793a\uff0c\u5c3d\u7ba1 Google \u5728\u6293\u53d6\u8fc7\u7a0b\u4e2d\u9047\u5230\u4e86\u6570\u4e07\u4ebf\u4efd\u6587\u6863\uff0c\u4f46\u5b83\u4ecd\u7ef4\u62a4\u7740\u5927\u7ea6 4000 \u4ebf\u4efd\u6587\u6863\u7684\u7d22\u5f15\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740 Google \u4ec5\u7d22\u5f15\u4e86\u5b83\u5728\u7f51\u7edc\u722c\u53d6\u8fc7\u7a0b\u4e2d\u9047\u5230\u7684 4% \u4e2a\u6587\u6863\uff0810 \u4e07\u4ebf\u4e2a\u4e2d\u7684 4000 \u4ebf\u4e2a\uff09\u3002<\/p>\n<p>Google \u58f0\u79f0\u5b83\u5728 99% \u6b21\u67e5\u8be2\u70b9\u51fb\u4e2d\u8fc7\u6ee4\u6389\u4e86\u5783\u573e\u90ae\u4ef6\uff0c\u8fd9\u8868\u660e\u5b83\u5df2\u7ecf\u6d88\u9664\u4e86\u5927\u591a\u6570\u4e0d\u503c\u5f97\u7684\u5185\u5bb9\u3002\u00a0<\/p>\n<h2><a id=\"content-is-king%E2%80%93-and-the-algorithm-is-the-emperor%E2%80%99s-new-clothes\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5185\u5bb9\u7684\u7edf\u6cbb\u548c\u7b97\u6cd5\u7684\u6743\u5a01<\/h2>\n<p>Google \u5728\u8bc4\u4f30\u5185\u5bb9\u8d28\u91cf\u65b9\u9762\u4fdd\u6301\u4e86\u5176\u4e13\u4e1a\u6c34\u5e73\uff0c\u5c3d\u7ba1\u8bb8\u591a SEO \u548c\u7ecf\u9a8c\u4e30\u5bcc\u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u6301\u6709\u76f8\u53cd\u7684\u89c2\u70b9\u3002\u8bb8\u591a\u4f8b\u5b50\u90fd\u5c55\u793a\u4e86\u52a3\u8d28\u5185\u5bb9\u80dc\u8fc7\u4f18\u8d28\u5185\u5bb9\u7684\u60c5\u51b5\u3002<\/p>\n<p>\u4e00\u5bb6\u5728\u5185\u5bb9\u65b9\u9762\u6295\u5165\u8d44\u91d1\u7684\u77e5\u540d\u516c\u53f8\u5f88\u53ef\u80fd\u8dfb\u8eab\u7f51\u7edc\u4e0a\u4f18\u8d28\u5185\u5bb9\u7684\u9876\u7ea7\u884c\u5217\u3002\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u4f1a\u5360\u636e\u7c7b\u4f3c\u7684\u4f4d\u7f6e\u3002Google \u5df2\u7ecf\u6392\u9664\u4e86\u8bb8\u591a\u52a3\u52bf\u5019\u9009\u4eba\u8fdb\u5165\u7d22\u5f15\u3002<\/p>\n<p>Google \u5bf9\u5176\u6210\u5c31\u611f\u5230\u81ea\u8c6a\u3002\u7531\u4e8e\u6709 96% \u4efd\u6587\u4ef6\u672a\u6536\u5f55\u5230\u7d22\u5f15\u4e2d\uff0c\u56e0\u6b64\u6709\u4e9b\u95ee\u9898\u5bf9\u4eba\u7c7b\u6765\u8bf4\u5f88\u660e\u663e\uff0c\u4f46\u5bf9\u673a\u5668\u6765\u8bf4\u5374\u5f88\u96be\u8bc6\u522b\u3002<\/p>\n<p>\u6211\u89c2\u5bdf\u8fc7\u4e00\u4e9b\u6848\u4f8b\uff0c\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0cGoogle \u64c5\u957f\u8bc6\u522b\u54ea\u4e9b <strong><em>\u9875\u9762<\/em><\/strong> \u4ece\u6280\u672f\u89d2\u5ea6\u6765\u770b\uff0c\u5b83\u4eec\u662f\u201c\u597d\u201d\u8fd8\u662f\u201c\u574f\u201d\uff0c\u4f46\u5f88\u96be\u533a\u5206 <strong><em>\u597d\u5185\u5bb9<\/em><\/strong> \u548c <strong><em>\u5f88\u68d2\u7684\u5185\u5bb9<\/em><\/strong>.<\/p>\n<p>Google \u751a\u81f3\u5728\u53f8\u6cd5\u90e8\u53cd\u5784\u65ad\u5c55\u54c1\u4e2d\u63d0\u4ea4\u7684\u6587\u4ef6\u4e2d\u627f\u8ba4\u4e86\u8fd9\u4e00\u70b9\u3002\u5728 2016 \u5e74\u7684\u4e00\u6b21\u6f14\u793a\u4e2d\uff0c\u5b83\u8868\u793a\uff1a\u201c\u6211\u4eec\u4e0d\u7406\u89e3\u6587\u4ef6\u3002\u6211\u4eec\u53ea\u662f\u6a21\u62df\u5b83\u3002\u201d<\/p>\n<p><em>Eric Lehman \u6574\u7406\u7684\u641c\u7d22\u5168\u4f53\u5458\u5de5\u6f14\u793a\u6587\u7a3f\u4e2d\u7684\u4e00\u5f20\u5e7b\u706f\u7247<\/em><\/p>\n<h2><a id=\"google-relies-on-user-interactions-on-serps-to-judge-content-quality\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u4f9d\u9760 SERP \u7528\u6237\u4e92\u52a8\u6765\u8bc4\u4f30\u5185\u5bb9\u8d28\u91cf<\/h2>\n<p>Google \u4f20\u7edf\u4e0a\u4f9d\u9760\u7528\u6237\u4e0e\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u7684\u4e92\u52a8\u6765\u8861\u91cf\u6587\u6863\u5185\u5bb9\u7684\u8d28\u91cf\u3002\u6b63\u5982 Google \u540e\u7eed\u6f14\u793a\u6587\u7a3f\u4e2d\u6240\u89e3\u91ca\u7684\u90a3\u6837\uff1a\u201c\u6bcf\u4e2a\u641c\u7d22\u8005\u90fd\u4f1a\u4ece\u8fc7\u53bb\u7528\u6237\u7684\u56de\u590d\u4e2d\u53d7\u76ca\u2026\u2026\u5e76\u8d21\u732e\u51fa\u6709\u76ca\u4e8e\u672a\u6765\u7528\u6237\u7684\u56de\u590d\u3002\u201d<\/p>\n<p><em>\u96f7\u66fc\u7f16\u5199\u7684 Search All Hands \u6f14\u793a\u6587\u7a3f\u4e2d\u7684\u4e00\u5f20\u5e7b\u706f\u7247<\/em><\/p>\n<p>\u5173\u4e8e Google \u4f7f\u7528\u4e92\u52a8\u6570\u636e\u6765\u786e\u5b9a\u5185\u5bb9\u8d28\u91cf\u7684\u4e89\u8bba\u4e00\u76f4\u5b58\u5728\u3002\u6211\u8ba4\u4e3a Google \u4e3b\u8981\u4f7f\u7528\u6765\u81ea SERP \u800c\u975e\u7f51\u7ad9\u7684\u4e92\u52a8\u6765\u51b3\u5b9a\u5185\u5bb9\u8d28\u91cf\uff0c\u4ece\u800c\u6d88\u9664\u4e86\u8df3\u51fa\u7387\u7b49\u57fa\u4e8e\u7f51\u7ad9\u7684\u6307\u6807\u3002<\/p>\n<p>\u5982\u679c\u4ed4\u7ec6\u5173\u6ce8\u77e5\u8bc6\u6765\u6e90\uff0c\u5c31\u4f1a\u53d1\u73b0 Google \u5bf9\u4e8e\u5728\u5185\u5bb9\u6392\u540d\u4e2d\u4f7f\u7528\u70b9\u51fb\u6570\u636e\u975e\u5e38\u900f\u660e\u3002<\/p>\n<p>2016 \u5e74\uff0cGoogle \u5de5\u7a0b\u5e08 Paul Haahr \u5728 SMX West \u4e0a\u53d1\u8868\u4e86\u9898\u4e3a\u201cGoogle \u7684\u5de5\u4f5c\u539f\u7406\uff1aGoogle \u6392\u540d\u5de5\u7a0b\u5e08\u7684\u6545\u4e8b\u201d\u7684\u6f14\u8bb2\u3002Haahr \u8ba8\u8bba\u4e86 Google \u7684 SERP \u4ee5\u53ca\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u4ed4\u7ec6\u68c0\u67e5\u70b9\u51fb\u6a21\u5f0f\u7684\u53d8\u5316\u3002\u4ed6\u627f\u8ba4\uff0c\u8fd9\u4e9b\u7528\u6237\u6570\u636e\u201c\u6bd4\u9884\u671f\u7684\u66f4\u96be\u7406\u89e3\u201d\u3002<\/p>\n<p>Haahr \u7684\u58f0\u660e\u88ab\u6574\u5408\u5728\u53f8\u6cd5\u90e8\u5c55\u54c1\u4e2d\u7684\u201c\u7814\u7a76\u6392\u540d\u201d\u6f14\u793a\u5e7b\u706f\u7247\u4e2d\uff1a<\/p>\n<p><em>\u53f8\u6cd5\u90e8\u5c55\u89c8\u201c\u7814\u7a76\u6392\u540d\u201d\u4e2d\u7684\u4e00\u5f20\u5e7b\u706f\u7247<\/em><\/p>\n<p>Google \u89e3\u91ca\u7528\u6237\u6570\u636e\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u7684\u80fd\u529b\u53d6\u51b3\u4e8e\u8fa8\u522b\u6539\u53d8\u53d8\u91cf\u4e0e\u5176\u76f8\u5e94\u7ed3\u679c\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\u3002<\/p>\n<p>SERP \u662f Google \u7406\u89e3\u4e3b\u8981\u53d8\u91cf\u7684\u4e3b\u8981\u9886\u57df\u3002\u7f51\u7ad9\u4e0a\u7684\u4e92\u52a8\u5f15\u5165\u4e86\u5927\u91cf\u8d85\u51fa Google \u89c6\u91ce\u7684\u53d8\u91cf\u3002<\/p>\n<p>\u5373\u4f7f Google \u53ef\u4ee5\u8bc6\u522b\u548c\u91cf\u5316\u7f51\u7ad9\u4e0a\u7684\u4ea4\u4e92\uff08\u53ef\u4ee5\u8bf4\u6bd4\u8bc4\u4f30\u5185\u5bb9\u8d28\u91cf\u66f4\u5177\u6311\u6218\u6027\uff09\uff0c\u5b83\u4e5f\u4f1a\u5bfc\u81f4\u5927\u91cf\u4e0d\u540c\u7684\u53d8\u91cf\u96c6\uff0c\u6bcf\u4e2a\u53d8\u91cf\u96c6\u90fd\u9700\u8981\u6700\u4f4e\u6d41\u91cf\u9608\u503c\u624d\u80fd\u8fdb\u884c\u6709\u610f\u4e49\u7684\u6263\u9664\u3002<\/p>\n<p>Google \u5728\u5176\u6587\u6863\u4e2d\u6307\u51fa\uff0c\u201c\u65e5\u76ca\u589e\u957f\u7684\u7528\u6237\u4f53\u9a8c\u590d\u6742\u6027\u4f7f\u5f97\u5c06\u53cd\u9988\u8f6c\u5316\u4e3a\u6709\u5173 SERP \u7684\u51c6\u786e\u4ef7\u503c\u5224\u65ad\u53d8\u5f97\u8d8a\u6765\u8d8a\u5177\u6709\u6311\u6218\u6027\u201d\u3002<\/p>\n<h2><a id=\"brands-and-the-cesspool\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u54c1\u724c\u4e0e\u865a\u62df\u6ce5\u6f6d<\/h2>\n<p>Google \u58f0\u79f0 SERP \u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u4ea4\u4e92\u6784\u6210\u4e86\u5176\u201c\u6a21\u62df\u201d\u6587\u6863\u7406\u89e3\u80fd\u529b\u80cc\u540e\u7684\u201c\u6838\u5fc3\u5965\u79d8\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/aiseo-2024-04-24-at-02.18.55.jpg\" alt=\"\" \/><br \/>\n<em>\u53f8\u6cd5\u90e8\u5c55\u89c8\u201c\u8bb0\u5f55\u4e0e\u6392\u540d\u201d\u4e2d\u7684\u4e00\u5f20\u5e7b\u706f\u7247<\/em><\/p>\n<p>\u9664\u4e86\u53f8\u6cd5\u90e8\u5c55\u54c1\u63d0\u4f9b\u7684\u89c1\u89e3\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u5728\u5176\u4e13\u5229\u4e2d\u627e\u5230\u6709\u5173 Google \u5982\u4f55\u5728\u6392\u540d\u4e2d\u4f7f\u7528\u7528\u6237\u4ea4\u4e92\u7684\u7ebf\u7d22\u3002<\/p>\n<p>\u4e00\u4e2a\u7279\u522b\u6709\u8da3\u7684\u65b9\u9762\u662f\u201c\u7f51\u7ad9\u8d28\u91cf\u5f97\u5206\u201d\uff0c\u5b83\u68c0\u67e5\u4ee5\u4e0b\u5173\u7cfb\uff1a<\/p>\n<ul>\n<li>\u641c\u7d22\u8005\u5728\u67e5\u8be2\u6216\u7f51\u7ad9\u4e2d\u5305\u542b\u54c1\u724c\/\u5bfc\u822a\u672f\u8bed\u7684\u60c5\u51b5\u662f\uff0c\u5b83\u4eec\u4f1a\u5305\u542b\u5728\u951a\u70b9\u4e2d\u3002\u4f8b\u5982\uff0c\u641c\u7d22\u67e5\u8be2\u6216\u94fe\u63a5\u951a\u70b9\u4e3a\u201cseo news searchengineland\u201d\uff0c\u800c\u4e0d\u662f\u201cseo news\u201d\u3002<\/li>\n<li>\u5f53\u7528\u6237\u4f3c\u4e4e\u503e\u5411\u4e8e\u4ece SERP \u4e2d\u9009\u62e9\u7279\u5b9a\u7ed3\u679c\u65f6\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6307\u6807\u53ef\u80fd\u8868\u660e\u67d0\u4e2a\u7f51\u7ad9\u4e0e\u67e5\u8be2\u7684\u54cd\u5e94\u9ad8\u5ea6\u76f8\u5173\u3002\u8fd9\u79cd\u8bc4\u4f30\u8d28\u91cf\u7684\u65b9\u6cd5\u4e0e Eric Schmidt \u7684\u65ad\u8a00\u201c\u54c1\u724c\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u201d\u76f8\u7b26\u3002<\/p>\n<p>\u8fd9\u4e00\u539f\u7406\u4e0e\u8868\u660e\u7528\u6237\u5bf9\u54c1\u724c\u6709\u5f3a\u70c8\u504f\u89c1\u7684\u7814\u7a76\u76f8\u7b26\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u6839\u636e Red C \u7684\u4e00\u9879\u8c03\u67e5\uff0c\u5728\u8d2d\u4e70\u6d3e\u5bf9\u793c\u670d\u6216\u8ba1\u5212\u90ae\u8f6e\u5047\u671f\u7b49\u4efb\u52a1\u4e2d\uff0c82% \u7684\u53c2\u4e0e\u8005\u4f1a\u9009\u62e9\u719f\u6089\u7684\u54c1\u724c\uff0c\u800c\u4e0d\u7ba1\u5176 SERP \u6392\u540d\u5982\u4f55\u3002<\/p>\n<p>\u54c1\u724c\u53ca\u5176\u4ea7\u751f\u7684\u76f8\u5173\u56de\u5fc6\u7684\u5efa\u7acb\u6210\u672c\u5f88\u9ad8\u3002\u56e0\u6b64\uff0cGoogle \u4f9d\u9760\u5b83\u4eec\u6765\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u540d\u662f\u5408\u4e4e\u903b\u8f91\u7684\u3002<\/p>\n<h2><a id=\"what-does-google-consider-ai-spam\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6839\u636eGoogle\u8bc6\u522bAI\u5783\u573e\u90ae\u4ef6<\/h2>\n<p>Google \u5728\u4eca\u5e74\u53d1\u5e03\u4e86\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u521b\u5efa\u5185\u5bb9\u7684\u5efa\u8bae\u3002\u5176\u5783\u573e\u90ae\u4ef6\u6cd5\u89c4\u660e\u786e\u5c06\u201c\u5783\u573e\u81ea\u52a8\u751f\u6210\u5185\u5bb9\u201d\u63cf\u8ff0\u4e3a\u4e3b\u8981\u4e3a\u64cd\u7eb5\u641c\u7d22\u6392\u540d\u800c\u751f\u6210\u7684\u5185\u5bb9\u3002<\/p>\n<p><em>Google \u5783\u573e\u90ae\u4ef6\u89c4\u5b9a<\/em><\/p>\n<p>Google \u5c06\u5783\u573e\u90ae\u4ef6\u5b9a\u4e49\u4e3a\u201c\u901a\u8fc7\u81ea\u52a8\u5316\u6d41\u7a0b\u521b\u5efa\u7684\u6587\u672c\uff0c\u4e0d\u8003\u8651\u8d28\u91cf\u6216\u7528\u6237\u4f53\u9a8c\u3002\u201d \u5728\u6211\u770b\u6765\uff0c\u8fd9\u6307\u7684\u662f\u4efb\u4f55\u4f7f\u7528 AI \u7cfb\u7edf\u751f\u6210\u5185\u5bb9\u800c\u6ca1\u6709\u7ecf\u8fc7\u4eba\u5de5\u8d28\u91cf\u4fdd\u8bc1\u6d41\u7a0b\u7684\u4eba\u3002<\/p>\n<p>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0cAI \u7cfb\u7edf\u4f1a\u4f7f\u7528\u673a\u5bc6\u6216\u79c1\u4eba\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002\u5b83\u53ef\u80fd\u88ab\u7f16\u7a0b\u4e3a\u4ea7\u751f\u66f4\u53ef\u9884\u6d4b\u7684\u7ed3\u679c\uff0c\u4ee5\u51cf\u5c11\u9519\u8bef\u548c\u4e0d\u51c6\u786e\u6027\u3002\u6709\u4eba\u53ef\u80fd\u4f1a\u8bf4\u8fd9\u662f\u4e8b\u5148\u7684\u8d28\u91cf\u4fdd\u8bc1\u3002\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u5f88\u5c11\u4f7f\u7528\u7684\u7b56\u7565\u3002<\/p>\n<p>\u6211\u5c06\u628a\u6240\u6709\u5176\u4ed6\u60c5\u51b5\u79f0\u4e3a\u201c\u5783\u573e\u90ae\u4ef6\u201d\u3002<\/p>\n<p>\u4ee5\u524d\uff0c\u53ea\u6709\u5177\u5907\u63d0\u53d6\u6570\u636e\u3001\u4e3a madLibbing \u6784\u5efa\u6570\u636e\u5e93\u6216\u4f7f\u7528 PHP \u5229\u7528\u9a6c\u5c14\u53ef\u592b\u94fe\u751f\u6210\u6587\u672c\u7684\u6280\u672f\u4e13\u957f\u7684\u4e2a\u4eba\u624d\u80fd\u5236\u4f5c\u6b64\u7c7b\u5783\u573e\u90ae\u4ef6\u3002<\/p>\n<p>ChatGPT \u901a\u8fc7\u4e00\u4e9b\u63d0\u793a\u548c\u4e00\u4e2a\u7b80\u5355\u7684 API \u5b9e\u73b0\u4e86\u5783\u573e\u90ae\u4ef6\u7684\u6c11\u4e3b\u5316\uff0c\u540c\u65f6\u8fd8\u91c7\u7528\u4e86 OpenAI \u5bbd\u677e\u7684\u53d1\u5e03\u653f\u7b56\uff0c\u8be5\u653f\u7b56\u89c4\u5b9a\uff1a<\/p>\n<blockquote>\n<p>\u201cAI \u5728\u5185\u5bb9\u5851\u9020\u4e2d\u7684\u53c2\u4e0e\u7a0b\u5ea6\u88ab\u660e\u663e\u5730\u62ab\u9732\u51fa\u6765\uff0c\u4efb\u4f55\u8bfb\u8005\u90fd\u65e0\u6cd5\u8f7b\u6613\u5ffd\u89c6\uff0c\u800c\u4e14\u666e\u901a\u8bfb\u8005\u4e5f\u80fd\u5145\u5206\u7406\u89e3\u3002\u201d <\/p>\n<\/blockquote>\n<p><em>OpenAI \u7684\u51fa\u7248\u653f\u7b56<\/em><\/p>\n<p>\u4e92\u8054\u7f51\u4e0a\u6d41\u4f20\u7684 AI \u751f\u6210\u5185\u5bb9\u6570\u91cf\u5de8\u5927\u3002\u4f7f\u7528 Google \u641c\u7d22\u201cregenerate response -chatgpt -results\u201d\u4f1a\u53d1\u73b0\u6570\u4ee5\u4e07\u8ba1\u7684\u9875\u9762\u5305\u542b AI\u201c\u624b\u52a8\u201d\u5236\u4f5c\u7684\u5185\u5bb9\uff08\u5373\u672a\u4f7f\u7528 API\uff09\u3002<\/p>\n<p>\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8d28\u91cf\u4fdd\u8bc1\u975e\u5e38\u4e0d\u8fbe\u6807\uff0c\u4ee5\u81f3\u4e8e\u201c\u4f5c\u8005\u201d\u5728\u590d\u5236\u548c\u7c98\u8d34\u64cd\u4f5c\u8fc7\u7a0b\u4e2d\u7559\u4e0b\u4e86\u6765\u81ea\u65e7\u7248\u672c ChatGPT \u7684\u201c\u518d\u751f\u54cd\u5e94\u201d\u3002<\/p>\n<h2><a id=\"patterns-of-ai-content-spam\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI \u5185\u5bb9\u4e2d\u89c2\u5bdf\u5230\u7684\u88ab\u89c6\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u6a21\u5f0f<\/h2>\n<p>\u5f53 GPT-3 \u51fa\u73b0\u65f6\uff0c\u6211\u5bf9 Google \u5c06\u5982\u4f55\u54cd\u5e94\u672a\u7ecf\u7f16\u8f91\u7684 AI \u751f\u6210\u7684\u5185\u5bb9\u611f\u5230\u597d\u5947\uff0c\u56e0\u6b64\u6211\u5efa\u7acb\u4e86\u6211\u6700\u521d\u7684\u6d4b\u8bd5\u7f51\u7ad9\u3002<\/p>\n<p>\u4e8b\u60c5\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<ul>\n<li>\u83b7\u53d6\u4e86\u4e00\u4e2a\u65b0\u57df\u540d\u5e76\u914d\u7f6e\u4e86\u4e00\u4e2a\u57fa\u672c\u7684 WordPress \u5b89\u88c5\u3002<\/li>\n<li>\u6293\u53d6\u6709\u5173 Steam \u4e0a\u6700\u7545\u9500\u7684 10,000 \u6b3e\u6e38\u620f\u7684\u4fe1\u606f\u3002<\/li>\n<li>\u5c06\u8fd9\u4e9b\u6e38\u620f\u8f93\u5165\u5230 AlsoAsked API \u4e2d\u4ee5\u63d0\u53d6\u6709\u5173\u5b83\u4eec\u7684\u67e5\u8be2\u3002<\/li>\n<li>\u5229\u7528 GPT-3 \u6765\u6784\u5efa\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u3002<\/li>\n<li>\u4e3a\u6bcf\u4e2a\u95ee\u9898\u548c\u7b54\u6848\u5236\u5b9a FAQPage \u67b6\u6784\u3002<\/li>\n<li>\u68c0\u7d22\u6709\u5173\u8be5\u6e38\u620f\u7684 YouTube \u89c6\u9891\u7684 URL\uff0c\u4ee5\u5d4c\u5165\u5230\u9875\u9762\u4e2d\u3002<\/li>\n<li>\u5229\u7528 WordPress API \u4e3a\u6bcf\u4e2a\u6e38\u620f\u751f\u6210\u4e00\u4e2a\u9875\u9762\u3002<\/li>\n<\/ul>\n<p>\u8be5\u7f51\u7ad9\u4e0a\u6ca1\u6709\u5e7f\u544a\u6216\u5176\u4ed6\u521b\u6536\u529f\u80fd\u3002<\/p>\n<p>\u6574\u4e2a\u8fc7\u7a0b\u53ea\u82b1\u4e86\u51e0\u4e2a\u5c0f\u65f6\uff0c\u6211\u4fbf\u521b\u5efa\u4e86\u4e00\u4e2a\u5168\u65b0\u7684 10,000 \u9875\u7f51\u7ad9\uff0c\u5176\u4e2d\u5305\u542b\u4e00\u4e9b\u4e0e\u6d41\u884c\u89c6\u9891\u6e38\u620f\u76f8\u5173\u7684\u95ee\u7b54\u5185\u5bb9\u3002<\/p>\n<p><em>Lily Ray \u5728 PubCon \u4e0a\u5c55\u793a\u4e86\u8be5\u7f51\u7ad9\u7684 Google Search Console \u6548\u679c\u6570\u636e<\/em><\/p>\n<p>\u5b9e\u9a8c\u7ed3\u679c\uff1a<\/p>\n<ul>\n<li>\u7ea6 4 \u4e2a\u6708\u540e\uff0cGoogle \u9009\u62e9\u4e0d\u663e\u793a\u67d0\u4e9b\u5185\u5bb9\uff0c\u5bfc\u81f4 25% \u7684\u6d41\u91cf\u4e0b\u964d\u3002<\/li>\n<li>\u4e00\u4e2a\u6708\u540e\uff0cGoogle \u505c\u6b62\u4e3a\u8be5\u7f51\u7ad9\u5f15\u5bfc\u6d41\u91cf\u3002<\/li>\n<li>\u5728\u6574\u4e2a\u671f\u95f4\u5185\uff0cBing \u6301\u7eed\u5f15\u8350\u6d41\u91cf\u3002<\/li>\n<\/ul>\n<p>\u6700\u8ba9\u6211\u597d\u5947\u7684\u662f\u4ec0\u4e48\uff1fGoogle \u4f3c\u4e4e\u6ca1\u6709\u91c7\u53d6\u624b\u52a8\u64cd\u4f5c\u3002Google Search Console \u4e2d\u6ca1\u6709\u901a\u77e5\uff0c\u4e24\u6b65\u6d41\u91cf\u635f\u5931\u8ba9\u6211\u6000\u7591\u662f\u5426\u6709\u4efb\u4f55\u624b\u52a8\u5e72\u9884\u3002<\/p>\n<p>\u6211\u7ecf\u5e38\u5728\u7eaf AI \u751f\u6210\u7684\u5185\u5bb9\u4e2d\u89c2\u5bdf\u5230\u8fd9\u79cd\u8d8b\u52bf\uff1a<\/p>\n<ul>\n<li>Google \u5217\u51fa\u4e86\u8be5\u7ad9\u70b9\u3002<\/li>\n<li>\u6d41\u91cf\u5f97\u5230\u5feb\u901f\u5f15\u5bfc\u5e76\u4e14\u6bcf\u5468\u6301\u7eed\u589e\u957f\u3002<\/li>\n<li>\u968f\u540e\u6d41\u91cf\u8fbe\u5230\u5cf0\u503c\uff0c\u7136\u540e\u8fc5\u901f\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f Causal.app \u7684\u60c5\u51b5\u3002\u5728\u8fd9\u6b21\u201cSEO \u62a2\u52ab\u201d\u4e2d\uff0c\u7ade\u4e89\u5bf9\u624b\u7684\u7ad9\u70b9\u5730\u56fe\u88ab\u76d7\uff0c\u8d85\u8fc7 1,800 \u7bc7\u6587\u7ae0\u662f\u4f7f\u7528 AI \u64b0\u5199\u7684\u3002\u6d41\u91cf\u4e5f\u9075\u5faa\u4e86\u540c\u6837\u7684\u8f68\u8ff9\uff0c\u5728\u51e0\u4e2a\u6708\u5185\u4e0d\u65ad\u4e0a\u5347\uff0c\u7136\u540e\u8d8b\u4e8e\u5e73\u7a33\uff0c\u7136\u540e\u4e0b\u964d\u4e86\u7ea6 25%\uff0c\u968f\u540e\u5d29\u6e83\uff0c\u51e0\u4e4e\u6240\u6709\u6d41\u91cf\u90fd\u6d88\u5931\u4e86\u3002<\/p>\n<p><em>\u6765\u81ea SISTRIX \u7684 Causal.app \u53ef\u89c1\u6027\u6570\u636e<\/em><\/p>\n<p>SEO \u793e\u533a\u6b63\u5728\u8003\u8651\uff0c\u7531\u4e8e\u5a92\u4f53\u5bf9\u6b64\u7684\u5927\u91cf\u62a5\u9053\uff0c\u6b64\u6b21\u4e0b\u964d\u662f\u5426\u662f\u4eba\u4e3a\u5e72\u9884\u7684\u7ed3\u679c\u3002\u6211\u63a8\u6d4b\uff0c\u8fd9\u662f\u7b97\u6cd5\u5728\u4f5c\u602a\u3002<\/p>\n<p>\u53e6\u4e00\u9879\u5f15\u4eba\u5165\u80dc\u4e14\u53ef\u80fd\u66f4\u6709\u8da3\u7684\u7814\u7a76\u6d89\u53ca LinkedIn \u7684\u201c\u534f\u4f5c\u201d AI \u6587\u7ae0\u3002\u8fd9\u4e9b\u7531 LinkedIn \u7cbe\u5fc3\u5236\u4f5c\u7684 AI \u751f\u6210\u6587\u7ae0\u9f13\u52b1\u7528\u6237\u4ee5\u4e8b\u5b9e\u6838\u67e5\u3001\u66f4\u6b63\u548c\u8865\u5145\u7684\u5f62\u5f0f\u8fdb\u884c\u201c\u534f\u4f5c\u201d\u3002\u6700\u6d3b\u8dc3\u7684\u8d21\u732e\u8005\u56e0\u5176\u8d21\u732e\u800c\u83b7\u5f97 LinkedIn \u5fbd\u7ae0\u5956\u52b1\u3002<\/p>\n<p>\u4e0e\u4e4b\u524d\u7684\u60c5\u51b5\u4e00\u6837\uff0c\u6d41\u91cf\u6fc0\u589e\u7136\u540e\u4e0b\u964d\u3002\u4e0d\u8fc7\uff0cLinkedIn \u7684\u6d41\u91cf\u4ecd\u4fdd\u6301\u4e86\u4e00\u5b9a\u6c34\u5e73\u3002<\/p>\n<p><em>\u6765\u81ea SISTRIX \u7684 LinkedIn \/advice\/ \u9875\u9762\u7684\u53ef\u89c1\u6027\u6570\u636e<\/em><\/p>\n<p>\u8fd9\u4e9b\u6570\u636e\u8868\u660e\uff0c\u6d41\u91cf\u6ce2\u52a8\u662f\u7b97\u6cd5\u7684\u4ea7\u7269\uff0c\u800c\u4e0d\u662f\u4eba\u5de5\u5e72\u9884\u3002<\/p>\n<p>\u7ecf\u8fc7\u4eba\u5de5\u4fee\u6539\u540e\uff0c\u8bb8\u591a LinkedIn \u534f\u4f5c\u6587\u7ae0\u4f3c\u4e4e\u7b26\u5408 Google \u5bf9\u6709\u4ef7\u503c\u5185\u5bb9\u7684\u5b9a\u4e49\u3002\u7136\u800c\uff0c\u5176\u4ed6\u6587\u7ae0\u5219\u88ab\u8ba4\u4e3a\u4e0d\u7b26\u5408\u3002<\/p>\n<p>\u4e5f\u8bb8\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b Google \u7684\u5224\u65ad\u662f\u6b63\u786e\u7684\u3002<\/p>\n<h2><a id=\"if-it%E2%80%99s-spam-why-does-it-rank-at-all\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u679c\u5b83\u88ab\u89c6\u4e3a\u5783\u573e\u90ae\u4ef6\uff0c\u4e3a\u4ec0\u4e48\u5b83\u4f1a\u83b7\u5f97\u6392\u540d\uff1f<\/h2>\n<p>\u636e\u6211\u89c2\u5bdf\uff0cGoogle \u7684\u6392\u540d\u662f\u4e00\u4e2a\u591a\u9636\u6bb5\u7684\u8fc7\u7a0b\u3002\u65f6\u95f4\u3001\u6210\u672c\u548c\u6570\u636e\u53ef\u8bbf\u95ee\u6027\u7b49\u9650\u5236\u963b\u788d\u4e86\u66f4\u590d\u6742\u7684\u7cfb\u7edf\u7684\u5b9e\u65bd\u3002<\/p>\n<p>\u5c3d\u7ba1\u5bf9\u6587\u4ef6\u8fdb\u884c\u4e86\u6301\u7eed\u8bc4\u4f30\uff0c\u4f46\u6211\u6000\u7591 Google \u7684\u7cfb\u7edf\u5728\u8bc6\u522b\u4f4e\u8d28\u91cf\u5185\u5bb9\u4e4b\u524d\u4f1a\u5b58\u5728\u5ef6\u8fdf\u3002\u8fd9\u89e3\u91ca\u4e86\u53cd\u590d\u51fa\u73b0\u7684\u6a21\u5f0f\uff1a\u5185\u5bb9\u901a\u8fc7\u4e86\u521d\u6b65\u8bc4\u4f30\uff0c\u4f46\u540e\u6765\u88ab\u8ba4\u5b9a\u4e3a\u4e0d\u5408\u683c\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u652f\u6301\u8fd9\u4e00\u8bba\u65ad\u7684\u4e00\u4e9b\u8bc1\u636e\u3002\u5728\u672c\u6587\u524d\u9762\uff0c\u6211\u4eec\u7b80\u8981\u63d0\u5230\u4e86 Google \u7684\u201c\u7f51\u7ad9\u8d28\u91cf\u201d\u4e13\u5229\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u5229\u7528\u7528\u6237\u4ea4\u4e92\u6570\u636e\u6765\u5236\u5b9a\u6392\u540d\u5206\u6570\u3002<\/p>\n<p>\u5bf9\u4e8e\u65b0\u63a8\u51fa\u7684\u7f51\u7ad9\uff0c\u7528\u6237\u5c1a\u672a\u4e0e SERP \u4e0a\u7684\u5185\u5bb9\u4e92\u52a8\u3002\u56e0\u6b64\uff0cGoogle \u65e0\u6cd5\u8bc4\u4f30\u5185\u5bb9\u7684\u8d28\u91cf\u3002<\/p>\n<p>\u53e6\u4e00\u9879\u4e0e\u9884\u6d4b\u7ad9\u70b9\u8d28\u91cf\u6709\u5173\u7684\u4e13\u5229\u89e3\u51b3\u4e86\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n<p>\u518d\u6b21\uff0c\u7528\u975e\u5e38\u7b80\u5355\u7684\u672f\u8bed\u6765\u8bf4\uff0c\u901a\u8fc7\u6700\u521d\u83b7\u5f97\u5728\u65b0\u7f51\u7ad9\u4e0a\u8bc6\u522b\u7684\u5404\u79cd\u77ed\u8bed\u7684\u76f8\u5bf9\u9891\u7387\u6d4b\u91cf\u6765\u9884\u6d4b\u65b0\u7f51\u7ad9\u7684\u8d28\u91cf\u5f97\u5206\u3002<\/p>\n<p>\u7136\u540e\uff0c\u4f7f\u7528\u6839\u636e\u5148\u524d\u8bc4\u7ea7\u7684\u7f51\u7ad9\u5efa\u7acb\u7684\u8d28\u91cf\u5206\u6570\u5f97\u51fa\u7684\u5148\u524d\u5efa\u7acb\u7684\u77ed\u8bed\u6a21\u578b\u6765\u5173\u8054\u8fd9\u4e9b\u6d4b\u91cf\u503c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/aiseo-2024-04-24-at-02.17.34.jpg\" alt=\"\" \/><\/p>\n<p><em>\u9884\u6d4b\u573a\u5730\u8d28\u91cf\u4e13\u5229<\/em><\/p>\n<p>\u5982\u679c Google \u4ecd\u5728\u91c7\u7528\u8fd9\u79cd\u65b9\u6cd5\uff08\u6211\u76f8\u4fe1\u81f3\u5c11\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u662f\u8fd9\u6837\uff09\uff0c\u5219\u610f\u5473\u7740\u8bb8\u591a\u65b0\u7f51\u7ad9\u6700\u521d\u662f\u6839\u636e\u7b97\u6cd5\u4e2d\u5305\u542b\u7684\u8d28\u91cf\u8bc4\u4f30\u8fdb\u884c\u6392\u540d\u7684\u3002\u968f\u540e\uff0c\u6392\u540d\u5c06\u6839\u636e\u7528\u6237\u4ea4\u4e92\u6570\u636e\u8fdb\u884c\u7ec6\u5316\u3002<\/p>\n<p>\u6211\u548c\u51e0\u4e2a\u540c\u4f34\u6ce8\u610f\u5230\uff0cGoogle \u6709\u65f6\u4f1a\u5728\u521d\u6b65\u8bc4\u4f30\u9636\u6bb5\u63d0\u5347\u7f51\u7ad9\u7684\u6392\u540d\u3002<\/p>\n<p>\u6211\u4eec\u5f53\u65f6\u7684\u5047\u8bbe\u662f\uff0c\u8fdb\u884c\u4e86\u4e00\u6b21\u8bc4\u4f30\u4ee5\u786e\u5b9a\u7528\u6237\u4e92\u52a8\u662f\u5426\u7b26\u5408 Google \u7684\u9884\u6d4b\u3002\u5982\u679c\u4e0d\u7b26\u5408\uff0c\u6d41\u91cf\u4f1a\u50cf\u6fc0\u589e\u4e00\u6837\u8fc5\u901f\u51cf\u5c11\u3002\u4f46\u662f\uff0c\u5982\u679c\u8868\u73b0\u826f\u597d\uff0c\u8be5\u7f51\u7ad9\u5728 SERP \u4e2d\u4f1a\u4fdd\u6301\u4e0d\u9519\u7684\u6392\u540d\u3002<\/p>\n<p>Google \u7684\u51e0\u9879\u4e13\u5229\u90fd\u63d0\u5230\u4e86\u201c\u9690\u6027\u7528\u6237\u53cd\u9988\u201d\uff0c\u5176\u4e2d\u5305\u62ec\u4ee5\u4e0b\u76f4\u7387\u7684\u58f0\u660e\uff1a<\/p>\n<blockquote>\n<p>\u201c\u6392\u540d\u5b50\u7cfb\u7edf\u53ef\u4ee5\u5305\u542b\u4e00\u4e2a\u6392\u540d\u4fee\u6539\u5f15\u64ce\uff0c\u8be5\u5f15\u64ce\u5229\u7528\u9690\u5f0f\u7528\u6237\u53cd\u9988\u6765\u89e6\u53d1\u641c\u7d22\u7ed3\u679c\u7684\u91cd\u65b0\u6392\u5e8f\uff0c\u4ee5\u589e\u5f3a\u5411\u7528\u6237\u5448\u73b0\u7684\u6700\u7ec8\u6392\u540d\u3002\u201d<\/p>\n<\/blockquote>\n<p>\u65e9\u5728 2015 \u5e74\uff0cAJ Kohn \u5c31\u8be6\u7ec6\u9610\u8ff0\u4e86\u6b64\u7c7b\u6570\u636e\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u662f\u4f17\u591a\u4e13\u5229\u4e2d\u7684\u4e00\u9879\u8001\u4e13\u5229\u3002\u81ea\u8be5\u4e13\u5229\u516c\u5e03\u4ee5\u6765\uff0cGoogle \u5df2\u7ecf\u8bbe\u8ba1\u51fa\u8bb8\u591a\u65b0\u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>RankBrain \u56e0\u5904\u7406 Google \u7684\u201c\u65b0\u201d\u67e5\u8be2\u800c\u51fa\u540d\u3002<\/li>\n<li>SpamBrain\uff0cGoogle \u7528\u4e8e\u6253\u51fb\u7f51\u7edc\u5783\u573e\u7684\u4e3b\u8981\u5de5\u5177\u3002<\/li>\n<\/ul>\n<h2><a id=\"google-mind-the-gap\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google\uff1a\u5c0f\u5fc3\u5dee\u8ddd<\/h2>\n<p>\u9664\u4e86\u90a3\u4e9b\u5728 Google \u62e5\u6709\u76f4\u63a5\u5de5\u7a0b\u77e5\u8bc6\u7684\u4eba\u4e4b\u5916\uff0c\u5916\u90e8\u4eba\u58eb\u8fd8\u4e0d\u6e05\u695a Google \u4f1a\u5728\u6574\u4f53 SERP \u4e4b\u5916\u5229\u7528\u591a\u5c11\u4e2a\u4eba\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\/SERP \u4ea4\u4e92\u6570\u636e\u3002\u00a0<\/p>\n<p>\u7136\u800c\uff0c\u4f17\u6240\u5468\u77e5\uff0c\u50cf RankBrain \u8fd9\u6837\u7684\u73b0\u4ee3\u7cfb\u7edf\u90e8\u5206\u662f\u57fa\u4e8e\u7528\u6237\u70b9\u51fb\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u7684\u3002\u00a0<\/p>\n<p>\u5728 AJ Kohn \u5bf9\u53f8\u6cd5\u90e8\u5173\u4e8e\u8fd9\u4e9b\u65b0\u7cfb\u7edf\u7684\u8bc1\u8bcd\u7684\u5206\u6790\u4e2d\uff0c\u4e00\u4e2a\u7279\u5b9a\u7684\u89c2\u70b9\u5f15\u8d77\u4e86\u6211\u7684\u6ce8\u610f\u3002\u4ed6\u63d0\u5230\uff1a\u00a0<\/p>\n<blockquote>\n<p>\u201c\u53c2\u8003\u6587\u732e\u8868\u660e\u5c06\u4e00\u7ec4\u6587\u6863\u4ece\u2018\u7eff\u8272\u73af\u2019\u79fb\u81f3\u2018\u84dd\u8272\u73af\u2019\u3002\u8fd9\u4e9b\u53c2\u8003\u6587\u732e\u6d89\u53ca\u4e00\u4efd\u6211\u5c1a\u672a\u627e\u5230\u7684\u6587\u6863\u3002\u7136\u800c\uff0c\u6839\u636e\u8bc1\u8bcd\uff0c\u5b83\u4f3c\u4e4e\u8bf4\u660e\u4e86 Google \u5982\u4f55\u5c06\u7ed3\u679c\u4ece\u5927\u96c6\u5408\u8fc7\u6ee4\u5230\u8f83\u5c0f\u7684\u96c6\u5408\uff0c\u4ece\u800c\u53ef\u4ee5\u5e94\u7528\u8fdb\u4e00\u6b65\u7684\u6392\u540d\u56e0\u7d20\u3002\u201d<\/p>\n<\/blockquote>\n<p>\u8fd9\u7b26\u5408\u6211\u7684\u7406\u8bba\u3002\u5982\u679c\u4e00\u4e2a\u7f51\u7ad9\u901a\u8fc7\u4e86\u6d4b\u8bd5\uff0c\u5b83\u5c31\u4f1a\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a\u201c\u73af\u201d\uff0c\u8fdb\u884c\u66f4\u9ad8\u7ea7\u7684\u5904\u7406\uff0c\u4ee5\u63d0\u9ad8\u51c6\u786e\u6027\u3002<\/p>\n<p>\u76ee\u524d\u7684\u60c5\u51b5\u662f\uff1a \u00a0<\/p>\n<ul>\n<li>Google \u73b0\u6709\u7684\u6392\u540d\u7cfb\u7edf\u96be\u4ee5\u8ddf\u4e0a AI \u751f\u6210\u7684\u5185\u5bb9\u5236\u4f5c\u548c\u53d1\u5e03\u7684\u6b65\u4f10\u3002<\/li>\n<li>Gen-AI \u7cfb\u7edf\u751f\u6210\u8bed\u6cd5\u6b63\u786e\u4e14\u5927\u591a\u8fde\u8d2f\u7684\u5185\u5bb9\uff0c\u901a\u8fc7 Google \u7684\u521d\u6b65\u6d4b\u8bd5\u548c\u6392\u540d\uff0c\u76f4\u81f3\u8fdb\u884c\u8fdb\u4e00\u6b65\u8bc4\u4f30\u3002\u00a0<\/li>\n<\/ul>\n<p>\u95ee\u9898\u5c31\u5728\u8fd9\u91cc\uff1a\u4f7f\u7528\u751f\u6210\u5f0f AI \u6301\u7eed\u751f\u6210\u5185\u5bb9\u610f\u5473\u7740\u6709\u65e0\u6570\u4e2a\u7f51\u7ad9\u5728\u7b49\u5f85 Google \u7684\u521d\u6b65\u8bc4\u4f30\u3002<\/p>\n<h2><a id=\"an-hcu-hop-to-ugc-to-beat-the-gpt\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>HCU \u662f\u901a\u8fc7 UGC \u89e3\u51b3 GPT \u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u5417\uff1f<\/h2>\n<p>\u6211\u6000\u7591 Google \u627f\u8ba4\u8fd9\u662f\u4ed6\u4eec\u5fc5\u987b\u514b\u670d\u7684\u91cd\u5927\u6311\u6218\u3002\u636e\u63a8\u6d4b\uff0c\u6700\u8fd1\u5b9e\u65bd\u7684\u8bf8\u5982\u201c\u6709\u7528\u5185\u5bb9\u66f4\u65b0 (HCU)\u201d\u4e4b\u7c7b\u7684\u66f4\u65b0\u53ef\u80fd\u662f\u4e3a\u4e86\u89e3\u51b3\u6b64\u6f0f\u6d1e\u3002<\/p>\n<p>\u636e\u4e86\u89e3\uff0cHCU 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