{"id":4256,"date":"2024-04-23T02:12:13","date_gmt":"2024-04-22T18:12:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4256"},"modified":"2024-04-23T02:14:36","modified_gmt":"2024-04-22T18:14:36","slug":"comprehending-googles-e-a-t-directives-enhancing-for-quality-assessors-and-people-centric-content","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u7406\u89e3\u8c37\u6b4c\u7684\u996e\u98df\u6307\u4ee4\uff0c\u589e\u5f3a\u8d28\u91cf\u8bc4\u4f30\u4eba\u5458\u548c\u4ee5\u4eba\u4e3a\/","title":{"rendered":"\u7406\u89e3 Google \u7684 EAT \u6307\u4ee4\uff1a\u589e\u5f3a\u8d28\u91cf\u8bc4\u4f30\u4eba\u5458\u548c\u4ee5\u4eba\u4e3a\u672c\u7684\u5185\u5bb9"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-artificial-hand-and-a-human-hand-play-cats-cradle-with-a-blue.jpg\" alt=\"\" \/><\/p>\n<p><strong>\u5f00\u59cb EAT<\/strong><\/p>\n<p>Google \u7684 EAT \u6307\u4ee4\u5728\u786e\u5b9a\u5728\u7ebf\u5185\u5bb9\u7684\u5353\u8d8a\u6027\u548c\u53ef\u9760\u6027\u65b9\u9762\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002EAT \u4ee3\u8868\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u4f53\u73b0\u4e86 Google \u5bf9\u7528\u6237\u6ee1\u610f\u5ea6\u548c\u53ef\u9760\u4fe1\u606f\u4f20\u9012\u7684\u91cd\u89c6\u3002\u8be5\u6846\u67b6\u53ef\u5e2e\u52a9\u5185\u5bb9\u5236\u4f5c\u8005\u9075\u5b88 Google \u7684\u57fa\u51c6\uff0c\u4ee5\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u7b56\u7565\u5e76\u6709\u6548\u5730\u670d\u52a1\u5176\u53d7\u4f17\u3002<\/p>\n<p><strong>\u5b9a\u4e49 EAT<\/strong><\/p>\n<p>EAT \u4f53\u73b0\u4e86\u7f51\u9875\u6216\u7f51\u7ad9\u5728\u4f20\u64ad\u6709\u4ef7\u503c\u4fe1\u606f\u65b9\u9762\u6240\u5c55\u73b0\u51fa\u7684\u719f\u7ec3\u7a0b\u5ea6\u3001\u5f71\u54cd\u529b\u548c\u53ef\u4fe1\u5ea6\u3002Google \u4ed4\u7ec6\u5ba1\u67e5\u8fd9\u4e9b\u5143\u7d20\uff0c\u4ee5\u8bc4\u4f30\u5185\u5bb9\u7684\u4ef7\u503c\u548c\u76f8\u5173\u6027\uff0c\u5c24\u5176\u662f\u4e0e\u201c\u4f60\u7684\u91d1\u94b1\u6216\u4f60\u7684\u751f\u6d3b\u201d\uff08YMYL\uff09\u76f8\u5173\u7684\u4e3b\u9898\uff0c\u8fd9\u4e9b\u4e3b\u9898\u4f1a\u5f71\u54cd\u7528\u6237\u7684\u798f\u7949\u3001\u5e78\u798f\u6216\u8d22\u52a1\u72b6\u51b5\u3002<\/p>\n<p><strong>EAT \u5728 Google \u6392\u540d\u4e2d\u7684\u91cd\u8981\u6027<\/strong><\/p>\n<p>EAT \u662f Google \u641c\u7d22\u8d28\u91cf\u6307\u4ee4\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\uff0c\u4f1a\u5f71\u54cd\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002EAT \u8f83\u9ad8\u7684\u7f51\u7ad9\u66f4\u6709\u671b\u6210\u4e3a\u7a81\u51fa\u7684\u7f51\u7ad9\uff0c\u56e0\u4e3a\u5b83\u4eec\u88ab\u89c6\u4e3a\u53ef\u4fe1\u4e14\u53ef\u9760\u7684\u4fe1\u606f\u6765\u6e90\u3002Google \u5f15\u5165 EAT \u662f\u4e3a\u4e86\u4f18\u5148\u8003\u8651\u4e2a\u4eba\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\uff0c\u786e\u4fdd\u7528\u6237\u6536\u5230\u51c6\u786e\u4e14\u503c\u5f97\u4fe1\u8d56\u7684\u5185\u5bb9\u3002<\/p>\n<p><strong>\u8d28\u91cf\u8bc4\u4f30\u5458\u6307\u4ee4\u6982\u8ff0<\/strong><\/p>\n<p>Google \u7684\u8d28\u91cf\u8bc4\u4f30\u5458\u6839\u636e EAT \u6307\u6807\u8bc4\u4f30\u7f51\u9875\uff0c\u8bc4\u4f30\u5185\u5bb9\u53cd\u6620\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u7a0b\u5ea6\u3002\u8fd9\u4e9b\u6307\u4ee4\u901a\u8fc7\u8ba4\u53ef\u9ad8\u8d28\u91cf\u3001\u53ef\u9760\u7684\u4fe1\u606f\u5e76\u8bc6\u522b\u548c\u51cf\u5c11 EAT \u8f83\u4f4e\u7684\u4e0d\u53ef\u9760\u9875\u9762\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<h2><a id=\"implementing-e-a-t-in-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5728 SEO \u4e2d\u5b9e\u65bd EAT<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-hourglass-running-out-of-time-with-cookie-pieces-and-crumbs-mi.png\" alt=\"\" \/><\/p>\n<p>EAT \u7684\u201c\u63d0\u5347\u60a8\u7684\u91d1\u94b1\u6216\u751f\u6d3b\u201d (YMYL) \u5185\u5bb9\u4e3b\u8981\u4fa7\u91cd\u4e8e\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u4ee5\u63d0\u9ad8\u5f71\u54cd\u7528\u6237\u798f\u7949\u3001\u8d22\u52a1\u72b6\u51b5\u6216\u5e78\u798f\u611f\u7684\u5185\u5bb9\u7684\u8d28\u91cf\u548c\u53ef\u4fe1\u5ea6\u3002\u901a\u8fc7\u5728 YMYL \u4e3b\u9898\u4e2d\u5c55\u793a\u9ad8\u6c34\u5e73\u7684 EAT\uff0c\u7f51\u7ad9\u53ef\u4ee5\u63d0\u9ad8\u5176\u641c\u7d22\u5f15\u64ce\u6392\u540d\u5e76\u63d0\u4f9b\u6709\u6548\u6ee1\u8db3\u7528\u6237\u8981\u6c42\u7684\u5b9d\u8d35\u4fe1\u606f\u3002<\/p>\n<h2><a id=\"importance-of-first-hand-experience-in-e-a-t\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>EAT \u4e2d\u4eb2\u8eab\u4f53\u9a8c\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u7b2c\u4e00\u624b\u7ecf\u9a8c\u5728 EAT \u4e2d\u8d77\u7740\u5173\u952e\u4f5c\u7528\uff0c\u56e0\u4e3a Google \u91cd\u89c6\u901a\u8fc7\u76f4\u63a5\u53c2\u4e0e\u67d0\u4e00\u4e3b\u9898\u800c\u83b7\u5f97\u7684\u89c1\u89e3\u3002\u5185\u5bb9\u5236\u4f5c\u4eba\u5e94\u7ed3\u5408\u751f\u6d3b\u7ecf\u9a8c\u548c\u4e13\u4e1a\u77e5\u8bc6\u6765\u4e0e\u53d7\u4f17\u5efa\u7acb\u4fe1\u8a89\u548c\u4fe1\u4efb\u3002Google \u4f18\u5148\u8003\u8651\u7b2c\u4e00\u624b\u77e5\u8bc6\uff0c\u4ee5\u786e\u4fdd\u51c6\u786e\u3001\u53ef\u9760\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u4ece\u800c\u63d0\u9ad8\u5185\u5bb9\u7684\u6574\u4f53\u8d28\u91cf\u3002<\/p>\n<h2><a id=\"evaluating-e-a-t-elements-for-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8bc4\u4f30 SEO \u7684 EAT \u5143\u7d20<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-Open-sign-hangs-on-a-stack-of-modal-windows-with-a-hand-votin.jpg\" alt=\"\" \/><\/p>\n<p>\u5728\u8bc4\u4f30 SEO \u7684 EAT \u5143\u7d20\u65f6\uff0c\u8bf7\u8003\u8651\u5185\u5bb9\u53cd\u6620\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u7a0b\u5ea6\u3002\u9ad8 EAT \u4fe1\u53f7\u53ef\u63d0\u9ad8\u641c\u7d22\u6392\u540d\uff0c\u800c\u4f4e EAT \u5219\u53ef\u80fd\u5bfc\u81f4\u77e5\u540d\u5ea6\u964d\u4f4e\u3002\u901a\u8fc7\u7b26\u5408 Google \u7684\u641c\u7d22\u8d28\u91cf\u6307\u4ee4\u5e76\u63d0\u9ad8 EAT\uff0c\u7f51\u7ad9\u53ef\u4ee5\u6269\u5927\u5176\u5728\u7ebf\u5f71\u54cd\u529b\u5e76\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u4e14\u503c\u5f97\u4fe1\u8d56\u7684\u5185\u5bb9\u3002<\/p>\n<h2><a id=\"enhancing-e-a-t-for-better-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u589e\u5f3a EAT \u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-upright-connected-TV-remote-with-a-kangaroo-standing-to-its-fr.jpg\" alt=\"\" \/><\/p>\n<p>Google \u7684 EAT \u6307\u4ee4\u662f\u786e\u5b9a\u5728\u7ebf\u5185\u5bb9\u8d28\u91cf\u548c\u53ef\u4fe1\u5ea6\u7684\u5173\u952e\u8981\u7d20\u3002\u63d0\u9ad8 EAT\uff08\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff09\u5bf9\u4e8e\u9075\u5b88 Google \u6807\u51c6\u548c\u589e\u5f3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u6d3b\u52a8\u4ee5\u6709\u6548\u6ee1\u8db3\u53d7\u4f17\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3><a id=\"increasing-the-level-of-e-a-t-in-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u63d0\u9ad8\u5185\u5bb9\u7684 EAT \u7ea7\u522b<\/h3>\n<p>\u63d0\u9ad8\u5185\u5bb9\u7684 EAT \u7ea7\u522b\u9700\u8981\u5c55\u793a\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u4ee5\u4fbf\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u901a\u8fc7\u5f3a\u8c03\u8fd9\u4e9b\u65b9\u9762\uff0c\u7f51\u7ad9\u53ef\u4ee5\u63d0\u9ad8\u53ef\u4fe1\u5ea6\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u66f4\u9ad8\uff0c\u6700\u7ec8\u63d0\u9ad8\u7528\u6237\u7684\u4fe1\u4efb\u5ea6\u548c\u6ee1\u610f\u5ea6\u3002<\/p>\n<h3><a id=\"tips-to-improve-your-e-a-t-score\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u63d0\u9ad8 EAT \u5206\u6570\u7684\u6280\u5de7<\/h3>\n<p>\u4e3a\u4e86\u63d0\u9ad8\u60a8\u7684 EAT \u5206\u6570\uff0c\u8bf7\u4e13\u6ce8\u4e8e\u7f16\u5199\u9ad8\u8d28\u91cf\u3001\u7ecf\u8fc7\u7cbe\u5fc3\u7814\u7a76\u7684\u5185\u5bb9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u5e94\u4f53\u73b0\u51fa\u60a8\u5bf9\u4e3b\u9898\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002\u901a\u8fc7\u5f15\u7528\u53ef\u9760\u7684\u6765\u6e90\u5e76\u5c55\u793a\u6df1\u5165\u7684\u77e5\u8bc6\u5e93\u6765\u6811\u7acb\u6743\u5a01\u3002\u901a\u8fc7\u4fdd\u6301\u900f\u660e\u5e76\u5411\u60a8\u7684\u53d7\u4f17\u63d0\u4f9b\u51c6\u786e\u7684\u4fe1\u606f\u6765\u57f9\u517b\u53ef\u4fe1\u5ea6\u3002<\/p>\n<h3><a id=\"strategies-for-people-first-e-a-t-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ee5\u4eba\u4e3a\u672c\u7684 EAT \u5185\u5bb9\u7b56\u7565<\/h3>\n<p>\u5236\u4f5c\u4ee5\u4eba\u4e3a\u672c\u7684 EAT \u5185\u5bb9\u9700\u8981\u4f18\u5148\u8003\u8651\u7528\u6237\u7684\u9700\u6c42\u548c\u503e\u5411\u3002\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u4ee5\u89e3\u51b3\u7528\u6237\u7591\u95ee\u5e76\u4e3a\u4ed6\u4eec\u7684\u56f0\u5883\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c\u3001\u53c2\u4e0e\u5ea6\u548c\u4fe1\u4efb\u5ea6\uff0c\u4e3a EAT \u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u5e76\u63d0\u9ad8\u60a8\u7684\u6574\u4f53 SEO \u6027\u80fd\u3002<\/p>\n<h2><a id=\"google-s-guidelines-on-e-a-t\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u5173\u4e8e EAT \u7684\u6307\u5357<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/Anime-style-hands-drawn-in-the-pose-of-the-kamehameha-with-a-phot.jpg\" alt=\"\" \/><\/p>\n<h3><a id=\"understanding-google-s-e-a-t-guidelines\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e86\u89e3 Google \u7684 EAT \u6307\u4ee4<\/h3>\n<p>Google \u5236\u5b9a\u4e86 EAT \u51c6\u5219\uff0c\u4ee5\u4fdd\u8bc1\u5728\u7ebf\u5185\u5bb9\u7684\u8d28\u91cf\u548c\u53ef\u4fe1\u5ea6\u3002EAT \u4ee3\u8868\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u662f Google \u63d0\u4f9b\u53ef\u9760\u4fe1\u606f\u548c\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u65b9\u6cd5\u7684\u57fa\u672c\u539f\u5219\u3002\u901a\u8fc7\u9075\u5b88\u8fd9\u4e9b\u539f\u5219\uff0c\u5185\u5bb9\u5236\u4f5c\u8005\u53ef\u4ee5\u6539\u8fdb\u4ed6\u4eec\u7684 SEO \u7b56\u7565\u5e76\u6709\u6548\u5730\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n<h3><a id=\"evaluating-content-with-e-a-t-principles\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 EAT \u539f\u5219\u8bc4\u4f30\u5185\u5bb9<\/h3>\n<p>\u901a\u8fc7 EAT \u7684\u68f1\u955c\u5ba1\u67e5\u5185\u5bb9\u6d89\u53ca\u8bc4\u4f30\u5176\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u3002\u8fd9\u4e9b\u8981\u7d20\u5bf9\u4e8e\u786e\u5b9a\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5728\u5f71\u54cd\u7528\u6237\u798f\u7949\u548c\u8d22\u52a1\u72b6\u51b5\u7684\u201c\u4f60\u7684\u94b1\u6216\u4f60\u7684\u751f\u6d3b\u201d (YMYL) \u4e3b\u9898\u4e2d\u3002\u901a\u8fc7\u6839\u636e EAT \u539f\u5219\u8bc4\u4f30\u5185\u5bb9\uff0c\u7f51\u7ad9\u53ef\u4ee5\u786e\u4fdd\u4ed6\u4eec\u5411\u53d7\u4f17\u63d0\u4f9b\u6709\u4ef7\u503c\u4e14\u53ef\u9760\u7684\u4fe1\u606f\u3002<\/p>\n<h3><a id=\"benefits-of-following-e-a-t-guidelines-for-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9075\u5b88 SEO EAT \u6307\u5357\u7684\u597d\u5904<\/h3>\n<p>\u9075\u5faa Google \u7684 EAT \u51c6\u5219\u53ef\u4ee5\u4e3a SEO 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