{"id":3019,"date":"2024-03-24T22:29:12","date_gmt":"2024-03-24T14:29:12","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3019"},"modified":"2024-03-24T22:32:20","modified_gmt":"2024-03-24T14:32:20","slug":"mastering-ab-testing-on-wordpress-with-google-opti","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/advanced-seo\/\u4f7f\u7528-google-opti-\u638c\u63e1-wordpress-\u4e0a\u7684-ab-\u6d4b\u8bd5\/","title":{"rendered":"\u4f7f\u7528 Google Optimize \u638c\u63e1 WordPress \u4e0a\u7684 A\/B \u6d4b\u8bd5"},"content":{"rendered":"<p>\u6e34\u671b\u5728\u60a8\u7684 WordPress \u7f51\u7ad9\u4e0a\u6df1\u5165\u7814\u7a76 A\/B \u6d4b\u8bd5\uff1f Google Optimize \u662f Google \u7684\u4e00\u6b3e\u514d\u8d39\u5de5\u5177\uff0c\u53ef\u7b80\u5316\u6574\u4e2a\u7ad9\u70b9 A\/B 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id=\"step-3-crafting-a-google-optimize-container\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6b65\u9aa4 3\uff1a\u5236\u4f5c Google \u4f18\u5316\u5bb9\u5668<\/h3>\n<p>\u5728\u5b8c\u6210 WordPress \u4eea\u8868\u677f\u7684\u64cd\u4f5c\u4e4b\u524d\uff0c\u9700\u8981\u7b80\u8981\u8bbf\u95ee Google Optimize \u7684\u7f51\u7ad9\u4ee5\u521b\u5efa\u60a8\u7684\u201c\u5bb9\u5668\u201d - \u672c\u8d28\u4e0a\u662f\u4e00\u4e2a\u7528\u4e8e\u7f51\u7ad9 A\/B \u6d4b\u8bd5\u5de5\u4f5c\u7684\u4e13\u7528\u7a7a\u95f4\u3002<\/p>\n<p>\u8bbf\u95ee Google Optimize \u7ad9\u70b9\u5e76\u4f7f\u7528\u60a8\u7684 Google \u51ed\u636e\u767b\u5f55\u3002<\/p>\n<p>\u9996\u5148\u9009\u62e9 <strong>\u521b\u5efa\u8d26\u6237<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AUFq4s6.png\" alt=\"\" \/><\/p>\n<p>\u5728\u968f\u540e\u7684\u8868\u683c\u4e2d\u8f93\u5165\u60a8\u7684\u8be6\u7ec6\u4fe1\u606f\u2014\u2014\u8fd9\u662f\u4e00\u9879\u7b80\u5355\u7684\u4efb\u52a1\uff0c\u9700\u8981\u4e3a\u60a8\u7684\u5e10\u6237\u547d\u540d\u5e76\u540c\u610f\u5fc5\u8981\u7684\u6761\u6b3e\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/J1LvESv.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u7cfb\u7edf\u4f1a\u63d0\u793a\u60a8\u6307\u5b9a\u4e00\u4e2a\u5bb9\u5668\u540d\u79f0\uff0c\u6700\u597d\u80fd\u53cd\u6620\u60a8\u7f51\u7ad9\u7684 URL \u6216\u5176\u4ed6\u6613\u4e8e\u8bb0\u5fc6\u7684\u6807\u8bc6\u7b26\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/UjLpFkd.png\" alt=\"\" \/><\/p>\n<p>\u9009\u62e9 <strong>\u521b\u9020<\/strong> \u6700\u7ec8\u786e\u5b9a\u3002<\/p>\n<p>\u6b64\u6b65\u9aa4\u5c06\u516c\u5e03\u60a8\u7684\u5bb9\u5668 ID\uff0c\u7c7b\u578b\u4e3a GTM-XXXXXXX \u2013 \u8fd9\u662f\u4e0b\u4e00\u9636\u6bb5\u7684\u91cd\u8981\u90e8\u5206\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WE2UCwl.png\" alt=\"\" \/><\/p>\n<p>\u8bf7\u59a5\u5584\u4fdd\u7ba1\u6b64 ID\uff1b\u5176\u4f5c\u7528\u5bf9\u4e8e\u60a8\u7ee7\u7eed\u8fdb\u884c\u64cd\u4f5c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3><a id=\"step-4-integrating-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6b65\u9aa4 4\uff1a\u4e0e Google Optimize \u96c6\u6210<\/h3>\n<p>\u8981\u7ed3\u675f\u96c6\u6210\u8fc7\u7a0b\uff0c\u8bf7\u8fd4\u56de <strong>\u7ad9\u70b9\u5957\u4ef6 \u2192 \u8bbe\u7f6e \u2192 \u8fde\u63a5\u66f4\u591a\u670d\u52a1<\/strong> \u5728 WordPress \u4eea\u8868\u677f\u4e2d\uff0c\u7136\u540e\u9009\u62e9 <strong>\u8bbe\u7f6e\u4f18\u5316<\/strong> \u9009\u9879\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/82AFOl6.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u5c06\u60a8\u4e4b\u524d\u83b7\u53d6\u7684\u5bb9\u5668 ID \u8f93\u5165\u5230\u63d0\u4f9b\u7684\u5b57\u6bb5\u4e2d\uff0c\u7136\u540e\u70b9\u51fb <strong>\u914d\u7f6e\u4f18\u5316<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ik7vcH3.png\" alt=\"\" \/><\/p>\n<p>\u81f3\u6b64\uff0c\u60a8\u7684\u8bbe\u7f6e\u5c31\u5b8c\u6210\u4e86\uff0c\u65e0\u9700\u89e6\u53ca\u4efb\u4f55\u4e00\u884c\u4ee3\u7801\u3002<\/p>\n<h2><a id=\"initiating-ab-tests-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 Google Optimize \u542f\u52a8 A\/B \u6d4b\u8bd5<\/h2>\n<p>\u5c06 Google Optimize \u4e0e\u60a8\u7684 WordPress \u7f51\u7ad9\u94fe\u63a5\u540e\uff0c\u542f\u52a8 A\/B \u6d4b\u8bd5\u7684\u8def\u5f84\u73b0\u5df2\u6e05\u6670\u3002\u8fd9\u4e9b\u6d4b\u8bd5\u5c06\u76f4\u63a5\u5728 Google Optimize \u7f51\u7ad9\u4e0a\u8fdb\u884c\uff0c\u5728\u6b64\u9636\u6bb5\u60a8\u7684 WordPress \u4eea\u8868\u677f\u4fdd\u6301\u4e0d\u53d8\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u521b\u5efa\u60a8\u7684\u9996\u6b21 A\/B \u6d4b\u8bd5\u3002<\/p>\n<h3><a id=\"starting-with-a-new%E2%80%9C-experience%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ece\u65b0\u7684\u201c\u4f53\u9a8c\u201d\u5f00\u59cb<\/h3>\n<p>\u5728 Google Optimize \u4e2d\uff0cA\/B \u6d4b\u8bd5\u88ab\u79f0\u4e3a\u201c\u4f53\u9a8c\u201d\u3002\u901a\u8fc7\u8bbf\u95ee Google Optimize \u5bb9\u5668\u5e76\u5355\u51fb <strong>\u6211\u4eec\u8d70\u5427<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fyJZXl1.png\" alt=\"\" \/><\/p>\n<p>\u5f39\u51fa\u7a97\u53e3\u5c06\u63d0\u793a\u60a8\u547d\u540d\u6b64\u4f53\u9a8c\u5e76\u6307\u5b9a\u57fa\u51c6\u9875\u9762\uff08\u63a7\u4ef6\uff09\u7684 URL\u3002 <em>\u5982\u679c\u60a8\u7684 WordPress \u7f51\u7ad9\u4e0a\u5c1a\u4e0d\u5b58\u5728\u6b64\u9875\u9762\uff0c\u5219\u9700\u8981\u63d0\u524d\u5efa\u7acb\u5b83\u3002<\/em><\/p>\n<p>\u60a8\u901a\u5e38\u4f1a\u9009\u62e9 <strong>A\/B\u6d4b\u8bd5<\/strong>\uff0c\u5c3d\u7ba1 Google Optimize \u4e5f\u9002\u7528\u4e8e\u591a\u53d8\u91cf\u6d4b\u8bd5\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T40qG0O.png\" alt=\"\" \/><\/p>\n<p>\u6309 <strong>\u521b\u9020<\/strong> \u7ee7\u7eed\u3002<\/p>\n<h3><a id=\"crafting-your-test-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5236\u4f5c\u4f60\u7684\u6d4b\u8bd5\u53d8\u4f53<\/h3>\n<p>\u60a8\u73b0\u5728\u51c6\u5907\u5728 Google Optimize \u7f16\u8f91\u5668\u4e2d\u8bbe\u8ba1\u60a8\u7684\u6d4b\u8bd5\u53d8\u4f53\u3002\u9996\u5148\u5355\u51fb <strong>\u6dfb\u52a0\u53d8\u4f53<\/strong> \u5e76\u547d\u540d\u5b83\u4ee5\u4fbf\u5728\u6d4b\u8bd5\u671f\u95f4\u65b9\u4fbf\u56de\u5fc6\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bh8IhV0.png\" alt=\"\" \/><\/p>\n<p>Google Optimize \u9ed8\u8ba4\u60c5\u51b5\u4e0b\u5728\u6240\u6709\u53d8\u4f53\u4e4b\u95f4\u5747\u5300\u5206\u914d\u6d41\u91cf\uff0c\u4f46\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u559c\u597d\u8c03\u6574\u6b64\u201c\u6743\u91cd\u201d\u3002<\/p>\n<p>\u8981\u8c03\u6574\u53d8\u4f53\u7684\u5185\u5bb9\u6216\u8bbe\u8ba1\uff0c\u8bf7\u70b9\u51fb <strong>\u7f16\u8f91<\/strong> \u6309\u94ae\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/CsRMjuO.png\" alt=\"\" \/><\/p>\n<p>\u9996\u6b21\u4f7f\u7528\u7684\u7528\u6237\u5c06\u88ab\u63d0\u793a\u5b89\u88c5 Google Optimize \u7684 Chrome \u6269\u5c55\u7a0b\u5e8f\uff0c\u4ee5\u589e\u5f3a\u7f16\u8f91\u4f53\u9a8c\u3002\u5b89\u88c5\u540e\uff0c\u6309 <strong>\u7f16\u8f91<\/strong> \u518d\u6b21\u524d\u8fdb\u3002<\/p>\n<p>\u60a8\u5c06\u770b\u5230\u9875\u9762\u7684\u5b9e\u65f6\u9884\u89c8\uff0c\u4ee5\u53ca Google Optimize \u63d0\u4f9b\u7684\u5176\u4ed6\u5de5\u5177\u3002<\/p>\n<p>\u8981\u4fee\u6539\u7279\u5b9a\u5143\u7d20\uff0c\u53ea\u9700\u5355\u51fb\u5b83\u5373\u53ef\u3002\u4f8b\u5982\uff0c\u7f16\u8f91\u6309\u94ae\u6d89\u53ca\u9009\u62e9\u5b83\u5e76\u4f7f\u7528\u5f39\u51fa\u7a97\u53e3\u6765\u66f4\u6539\u5176\u6837\u5f0f\u6216\u4f4d\u7f6e\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u66f4\u6539\u5143\u7d20\u5185\u7684\u6587\u672c\uff0c\u8bf7\u9009\u62e9 <strong>\u7f16\u8f91\u5143\u7d20<\/strong> \u4ece\u5f39\u51fa\u7a97\u53e3\u4e2d\u9009\u62e9 <strong>\u7f16\u8f91\u6587\u672c<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uDIF2to.jpeg\" alt=\"\" \/><\/p>\n<p>\u8fd9\u5141\u8bb8\u5728\u9875\u9762\u4e0a\u76f4\u63a5\u8fdb\u884c\u6587\u672c\u7f16\u8f91\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/lBqyubu.jpeg\" alt=\"\" \/><\/p>\n<p>\u8bf7\u968f\u610f\u91cd\u590d\u8fd9\u4e9b\u6b65\u9aa4\uff0c\u4ee5\u4fbf\u5bf9\u60a8\u7684\u53d8\u4f53\u8fdb\u884c\u8fdb\u4e00\u6b65\u8c03\u6574\u3002<\/p>\n<p>\u5b8c\u6210\u60a8\u60f3\u8981\u6d4b\u8bd5\u7684\u66f4\u6539\u540e\uff0c\u5355\u51fb <strong>\u8282\u7701<\/strong> \u6309\u94ae\u4f4d\u4e8e\u53f3\u4e0a\u89d2\uff0c\u7136\u540e <strong>\u5b8c\u6bd5<\/strong> \u8fd4\u56de Google Optimize \u4e3b\u754c\u9762\u3002<\/p>\n<h3><a id=\"step-3-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7b2c 3 \u6b65\uff1a\u4e0e Google \u5206\u6790\u96c6\u6210<\/h3>\n<p>\u51c6\u5907\u597d\u6d4b\u8bd5\u53d8\u4f53\u540e\uff0c\u5bfc\u822a\u81f3 <strong>\u6d4b\u91cf\u548c\u76ee\u6807<\/strong> \u533a\u57df\u5e76\u70b9\u51fb <strong>\u94fe\u63a5\u5230\u5206\u6790<\/strong> \u6309\u94ae\u3002\u6b64\u64cd\u4f5c\u5c06\u60a8\u7684\u6d4b\u8bd5\u6d3b\u52a8\u4e0e Google Analytics \u7684\u5206\u6790\u80fd\u529b\u540c\u6b65\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jTs4ZEv.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u4e0e\u60a8\u7684\u7f51\u7ad9\u76f8\u5bf9\u5e94\u7684 Google Analytics \u5c5e\u6027\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u7279\u5b9a\u7684\u6570\u636e\u89c6\u56fe\u4ee5\u8fdb\u884c\u66f4\u7cbe\u7ec6\u7684\u5206\u6790\u3002\u505a\u51fa\u9009\u62e9\u540e\uff0c\u5355\u51fb <strong>\u5173\u8054<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fJ7MV64.png\" alt=\"\" \/><\/p>\n<p>Google Optimize \u53ef\u80fd\u4f1a\u5728\u6b64\u65f6\u663e\u793a\u4e00\u6bb5\u4ee3\u7801\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5df2\u6309\u7167\u524d\u9762\u7684\u6b65\u9aa4\u64cd\u4f5c\u5e76\u4f7f\u7528 Site Kit \u63d2\u4ef6\uff0c\u5219\u6b64\u90e8\u5206\u5df2\u4e3a\u60a8\u5904\u7406\u3002\u53ea\u9700\u6309 <strong>\u5b8c\u6bd5<\/strong> \u7ee7\u7eed\u3002<\/p>\n<h3><a id=\"step-4-establishing-objectives\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7b2c\u56db\u6b65\uff1a\u8bbe\u5b9a\u76ee\u6807<\/h3>\n<p>\u5728 Analytics \u96c6\u6210\u7684\u6b63\u4e0b\u65b9\uff0c\u662f\u65f6\u5019\u5b9a\u4e49\u6d4b\u8bd5\u7684\u76ee\u7684\u4e86\u3002\u65e0\u8bba\u662f\u964d\u4f4e\u8df3\u51fa\u7387\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\u8fd8\u662f\u589e\u52a0\u4e0e\u7279\u5b9a\u5143\u7d20\u7684\u4e92\u52a8\uff0c\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u786e\u5b9a\u4ece\u54ea\u91cc\u5f00\u59cb\u7684\u4eba\uff0c\u53ef\u4ee5\u9009\u62e9 <strong>\u4ece\u5217\u8868\u4e2d\u9009\u62e9<\/strong> \u5efa\u8bae\u9009\u62e9\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MrffgIa.png\" alt=\"\" \/><\/p>\n<p>\u5c06\u51fa\u73b0\u5404\u79cd\u9884\u5b9a\u4e49\u7684\u76ee\u6807\uff0c\u4ee5\u53ca\u60a8\u53ef\u80fd\u5728 Google Analytics 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