{"id":2977,"date":"2024-01-30T17:31:13","date_gmt":"2024-01-30T09:31:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2977"},"modified":"2024-01-30T17:40:37","modified_gmt":"2024-01-30T09:40:37","slug":"level-up-your-china-game-baidu-ad-pcc","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u5347\u7ea7\u60a8\u7684\u4e2d\u56fd\u6e38\u620f-baidu-ad-pcc\/","title":{"rendered":"\u63d0\u5347\u60a8\u7684\u4e2d\u56fd\u6e38\u620f\u6c34\u5e73\uff1a\u4e3a\u7ecf\u9a8c\u4e30\u5bcc\u7684\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u5148\u8fdb\u7684\u767e\u5ea6 PPC 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<strong>\u907f\u514d\u6240\u6709\u653f\u6cbb\u5185\u5bb9<\/strong> \u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e11\u95fb\uff0c\u8bf7\u6ce8\u610f\u60a8\u53d1\u5e03\u7684\u5185\u5bb9\u3002<\/p>\n<h2>\u767e\u5ea6\u4e0eGoogle\u4ed8\u8d39\u5e7f\u544a\u7684\u4e3b\u8981\u533a\u522b<\/h2>\n<p>\u867d\u7136\u6709\u4e00\u4e9b\u76f8\u4f3c\u4e4b\u5904\uff0c\u4f46\u5982\u679c\u60a8\u60f3\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u548c\u5728\u767e\u5ea6\u4e0a\u7684\u53ef\u89c1\u5ea6\uff0c\u5219\u5fc5\u987b\u4e86\u89e3\u8fd9\u4e24\u4e2a\u4e0d\u540c\u641c\u7d22\u5f15\u64ce\u4e4b\u95f4\u7684\u5dee\u5f02\u3002<\/p>\n<h3>\u4e0d\u592a\u6e05\u695a\u54ea\u4e9b\u94fe\u63a5\u662f\u201c\u5e7f\u544a\u201d\u4e0e\u81ea\u7136\u7ed3\u679c<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dLJZ8OM.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u8010\u514b\u5e7f\u544a\" \/><\/p>\n<p>\u8010\u514b\u5728\u767e\u5ea6\u7684\u5e7f\u544a<\/p>\n<p>\u4e0eGoogle\u7a81\u51fa\u7684\u5e7f\u544a\u90e8\u5206\u76f8\u6bd4\uff0c <strong>\u767e\u5ea6\u9009\u62e9\u66f4\u5fae\u5999\u7684\u53c2\u8003<\/strong> \u4f4d\u4e8e\u5e7f\u544a\u6587\u5b57\u4e0b\u65b9\uff0c\u4ee5\u5c06\u9875\u9762\u9876\u90e8\u7684\u4ed8\u8d39\u94fe\u63a5\u4e0e\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u533a\u5206\u5f00\u6765\u3002<\/p>\n<p>\u8fd9\u53ef\u4ee5\u4f7f\u4ece\u4e8b PPC \u7684\u516c\u53f8\u53d7\u76ca\uff0c\u56e0\u4e3a\u81ea\u7136\u7ed3\u679c\u4e0e\u4ed8\u8d39\u7ed3\u679c\u76f8\u878d\u5408\u3002<\/p>\n<h3>\u767e\u5ea6 PPC \u4e0e SEO\uff1a\u6709\u673a\u7ed3\u679c\u4f18\u5316<\/h3>\n<p>\u5fc5\u987b\u5f3a\u8c03\u7684\u662f\uff0c\u4e2d\u56fd\u7528\u6237\u6574\u5929\u90fd\u5728\u4f7f\u7528\u4e92\u8054\u7f51\uff1b\u56e0\u6b64\uff0c\u901a\u5e38\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u8fdb\u884c\u6709\u673a\u6392\u540d <strong>\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf<\/strong>\u3002\u5982\u679c\u4f60\u60f3\u4ee5\u6700\u597d\u7684\u65b9\u5f0f\u5229\u7528\u767e\u5ea6\uff0c\u4f60\u53ef\u4ee5\u7ed3\u5408\u4e24\u79cd\u65b9\u6cd5\uff1a\u4ece PPC \u5f00\u59cb\u63a8\u52a8\u521d\u59cb\u6d41\u91cf\uff0c\u7136\u540e\u9010\u6e10\u8f6c\u5411\u4ee5 SEO \u4e3a\u4e3b\u5bfc\u7684\u65b9\u6cd5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7WZhzb0.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u793a\u4f8b\" \/><\/p>\n<h3>\u767e\u5ea6 PPC \u5e7f\u544a\u5141\u8bb8\u7684\u5b57\u7b26\u6570\u591a\u4e8e Google \u5e7f\u544a<\/h3>\n<p>\u76f8\u6bd4 <strong>Google \u5e7f\u544a\u8bcd<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5728\u767e\u5ea6\u4e0a\u5199\u66f4\u591a\u5173\u4e8e\u60a8\u7684\u5e7f\u544a\u5143\u6807\u9898\u7684\u5b57\u7b26\u3002\u89c4\u683c\u4e3a <strong>\u6807\u9898 50 \u4e2a\u5b57\u7b26\uff0c\u5e7f\u544a\u6587\u5b57\u6bcf\u884c 80 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\u9664\u975e\u5e7f\u544a\u8fbe\u5230\u6700\u9ad8\u6c34\u5e73\u7684\u76f8\u5173\u6027\u3002\u9876\u90e8\u4f4d\u7f6e\u5c06\u5177\u6709\u4e24\u6761\u7ebf\uff0c\u4f46\u6700\u4f4e\u7684\u56db\u4e2a\u4f4d\u7f6e\u53ef\u80fd\u4e0d\u4f1a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5f3a\u70c8\u5efa\u8bae\u4ee5\u4e00\u79cd\u53ef\u4ee5\u72ec\u7acb\u7684\u65b9\u5f0f\u7f16\u5199\u5e7f\u544a\u7684\u7b2c\u4e00\u884c\uff08\u5728\u8bed\u6cd5\u548c\u542b\u4e49\u65b9\u9762\uff09\uff0c\u8fd9\u6837\u5373\u4f7f\u7b2c\u4e8c\u884c\u4e0d\u663e\u793a\uff0c\u60a8\u4e5f\u4e0d\u4f1a\u9047\u5230\u9ebb\u70e6\u3002<\/p>\n<h3>\u4eba\u7269\u5173\u952e\u8bcd\u7684\u9009\u62e9<\/h3>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u8425\u9500\u6d3b\u52a8\u5c06\u6839\u636e\u4e0d\u540c\u7684\u4e3b\u9898\u7ec4\u91c7\u7528 **20-30 \u4e2a\u5173\u952e\u5b57\u96c6\u3002\u56e0\u6b64\uff0c\u7531\u4e8e\u60a8\u9700\u8981\u5b9a\u671f\u8fdb\u884c\u767b\u9646\u9875\u9762\/\u7f51\u7ad9\u5ba1\u6838\uff0c\u56e0\u6b64\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u5b57\u7684\u5e7f\u544a\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u6839\u636e\u6d3b\u52a8\u90e8\u95e8\u7684\u4e0d\u540c\uff0c\u5b9a\u4ef7\u53ef\u80fd\u662f\u4e00\u4e2a\u95ee\u9898\uff0c\u4f46\u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u5982\u679c\u60a8\u8054\u7cfb\u6211\u4eec\uff0c\u6211\u4eec\u53ef\u4ee5\u89e3\u91ca\u5982\u4f55\u505a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3ABFw3h.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u7ade\u4ef7\u6392\u540d vs. SEO\" \/><\/p>\n<p>\u6ce8\u610f <strong>A\/B \u6d4b\u8bd5<\/strong> \u53ef\u4ee5\u5c06\u5e7f\u4e49\u672f\u8bed\u4e0e\u7279\u5b9a\u672f\u8bed\u8fdb\u884c\u6bd4\u8f83\uff0c\u770b\u770b\u7ed3\u679c\u5982\u4f55\u3002\u4f8b\u5982\uff0c\u7cbe\u786e\u7684\u5173\u952e\u5b57\u53ef\u4ee5\u5e26\u6765\u66f4\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\u5e76\u4e14\u6210\u672c\u66f4\u4f4e\u3002\u5982\u679c\u60a8\u7684\u8fd0\u8425\u89c4\u6a21\u8f83\u5c0f\uff0c\u8f83\u4f4e\u7684\u6d41\u91cf\u6c34\u5e73\u8fd8\u53ef\u4ee5\u8ba9\u60a8\u964d\u4f4e PPC \u9884\u7b97\u6210\u672c\u3002<\/p>\n<p>\u5bf9\u4e8e\u5927\u9884\u7b97\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5bf9\u641c\u7d22\u6b21\u6570\u6700\u591a\/\u6d41\u884c\u7684\u5173\u952e\u5b57\u8bcd\u8fdb\u884c\u7ade\u4ef7\u548c\u4f18\u5316\u5c06\u5e26\u6765\u6700\u9ad8\u7684\u6d41\u91cf\u3002\u4f46\u8981\u5c0f\u5fc3\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u5206\u6563\u5728 <strong>\u9884\u5148\u8bbe\u5b9a\u7684\u6d3b\u52a8\u671f\u95f4<\/strong>\u3002\u89c4\u5212\u4e00\u5207\u4ee5\u7ec4\u7ec7\u60a8\u6240\u9700\u7684\u9884\u7b97\u3002<\/p>\n<h3>\u201c\u7279\u4ef7\u201d\u5728\u4e2d\u56fd\u975e\u5e38\u6709\u6548<\/h3>\n<p>\u5728\u4e2d\u56fd\uff0c\u6d88\u8d39\u8005\u6bd4\u4e16\u754c\u4e0a\u5176\u4ed6\u4efb\u4f55\u5730\u65b9\u90fd\u66f4\u559c\u6b22\u7279\u4ef7\uff0c\u5982\u679c\u4ed6\u4eec\u77e5\u9053\u53ef\u4ee5\u4ee5\u66f4\u4fbf\u5b9c\u7684\u4ef7\u683c\u8d2d\u4e70\u67d0\u79cd\u4ea7\u54c1\uff0c\u4ed6\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u5c31\u4f1a\u503e\u5411\u4e8e\u8d2d\u4e70\u8be5\u4ea7\u54c1\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 <strong>\u76f8\u5bf9\u6fc0\u8fdb\u7684\u7279\u4ef7\u4f18\u60e0\u5728\u767e\u5ea6\u4e0a\u662f\u76f8\u5f53\u6807\u51c6\u7684<\/strong>.<\/p>\n<p>\u4e3a\u6b64\uff0c\u60a8\u5fc5\u987b\u5f3a\u8c03\u7279\u522b\u4f18\u60e0\u5c06\u5982\u4f55\u4f7f\u6d88\u8d39\u8005\u53d7\u76ca\u3002\u4e3a\u60a8\u7684\u7279\u522b\u4f18\u60e0\u64b0\u5199\u5e7f\u544a\u6587\u6848\uff0c\u5e76\u5c3d\u53ef\u80fd\u4ee4\u4eba\u4fe1\u670d\uff0c\u7ed9\u51fa\u6298\u6263\u4ef7\u683c\uff0c\u5e76\u6e05\u695a\u5730\u89e3\u91ca\u7279\u522b\u4f18\u60e0\u4f55\u65f6\u7ed3\u675f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fkowEJA.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u5170\u853b\u5e7f\u544a\" \/><\/p>\n<p>\u5170\u853b618\u5e74\u4e2d\u7279\u60e0<\/p>\n<p>\u4eba\u4eec\u901a\u5e38\u4f1a\u66f4\u5173\u6ce8 PPC \u94fe\u63a5\u4e2d\u7684\u62a5\u4ef7\u800c\u4e0d\u662f\u54c1\u724c\uff0c\u8fd9\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48 <strong>SEO\u53ca\u6392\u540d<\/strong> <strong>\u5728\u6709\u673a\u7ed3\u679c\u4e2d<\/strong> \u662f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u5982\u679c\u60a8\u60f3\u5229\u7528\u767e\u5ea6\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u9884\u7b97\u7ed3\u5408\u4f7f\u7528\u8fd9\u4e24\u79cd\u6280\u672f\u3002<\/p>\n<h3>\u666e\u901a\u8bdd\u4e2d\u6587\u5e7f\u544a\u6587\u6848\u5199\u4f5c<\/h3>\n<p>\u8fd9\u975e\u5e38\u91cd\u8981\u3002\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u9002\u5f53\u6c9f\u901a\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u70b9\u51fb\u7387\uff0c\u4ece\u800c\u4ea7\u751f\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u5185\u5bb9\u4e0d\u80fd\u7b80\u5355\u5730\u7ffb\u8bd1\uff0c\u800c\u662f\u9700\u8981 <strong>\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u8fdb\u884c\u8c03\u6574\u548c\u5b9a\u5236<\/strong> <strong>\u56e0\u6b64<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2TVoclO.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u5a07\u5170\u5728\u767e\u5ea6\u7684\u641c\u7d22\u7ed3\u679c\" \/><\/p>\n<p>\u5728\u767e\u5ea6\u641c\u7d22\u5a07\u5170\u65f6<\/p>\n<p>\u901a\u5e38\uff0c\u60a8\u4f1a\u53d1\u73b0\u7279\u522b\u4f18\u60e0\u7684\u63d0\u53ca\u548c\u670d\u52a1\u7684\u7b80\u77ed\u8bf4\u660e\u3002\u6839\u636e\u884c\u4e1a\u9886\u57df\u548c\u4f18\u60e0\uff0c\u5c55\u793a\u60a8\u7684\u54c1\u724c\u548c\u670d\u52a1\u7684\u65b9\u5f0f\u6709\u591a\u79cd\u3002<\/p>\n<h3>\u7279\u5b9a\u641c\u7d22\u8bcd\u7684\u4e2d\u6587\u767b\u9646\u9875\u9762<\/h3>\n<p>\u5c06\u6d41\u91cf\u5438\u5f15\u5230\u6700\u76f8\u5173\u7684\u9009\u9879\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u6b64\u6709\u5fc5\u8981\u4e3a\u7279\u5b9a\u4ea7\u54c1\u7c7b\u578b\u548c\u7c7b\u522b\u521b\u5efa\u672c\u5730\u767b\u9646\u9875\u9762\u3002\u6b64\u5916\uff0c\u4f60\u5e94\u8be5 <strong>\u4f18\u5148\u8003\u8651\u9759\u6001\u9875\u9762<\/strong> \u56e0\u4e3a\u767e\u5ea6\u4f1a\u8003\u8651\u52a0\u8f7d\u9875\u9762\u7684\u901f\u5ea6\uff0c\u4f60\u7684\u6392\u540d\u4e5f\u53d6\u51b3\u4e8e\u6b64\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0q7oWfT.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u8fea\u5965\u7f51\u7ad9\" \/><\/p>\n<p>\u8fea\u5965\u4e2d\u6587\u7f51\u7ad9<\/p>\n<h3>\u6bd4 Google Adwords \u66f4\u5c11\u7684\u8d1f\u9762\u8bcd<\/h3>\n<p>\u5bf9\u4e8e\u4e60\u60ef\u5728 AdWords \u4e0a\u5217\u51fa\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u662f\u4e2a\u574f\u6d88\u606f\uff1a\u767e\u5ea6\u53ea\u5141\u8bb8\u603b\u5171 <strong>100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd<\/strong>\uff0c\u6bd4 Google Adwords \u5c11\u5f88\u591a\u3002<\/p>\n<p>\u5bf9\u5e7f\u544a\u5546\u7684\u5efa\u8bae\u662f\u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u4e0a\u9009\u53d6\u4e00\u767e\u4e2a\u6700\u77ed\u7684\u5426\u5b9a\u8bcd\uff0c\u8fd9\u53ef\u4ee5\u6db5\u76d6\u5c3d\u53ef\u80fd\u591a\u7684\u57fa\u672c\u5426\u5b9a\u8bcd\u548c\u7ec4\u5408\uff0c\u5e76\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u4e0a\u6dfb\u52a0\u5426\u5b9a\u8bcd\u3002<\/p>\n<h3>\u4e0b\u8f7d\u767e\u5ea6\u7f16\u8f91\u5668\u5de5\u5177<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dCIS62L.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u767e\u5ea6\u7f16\u8f91\u5de5\u5177\" \/><\/p>\n<p>\u767e\u5ea6\u7f16\u8f91\u5668\u5de5\u5177\u7684\u7f51\u9875<\/p>\n<p>\u8981\u638c\u63e1\u548c\u5229\u7528\u767e\u5ea6\uff0c\u60a8\u5e94\u8be5\u76f4\u63a5\u5728\u684c\u9762\u4e0a\u4e0b\u8f7d\u767e\u5ea6\u7f16\u8f91\u5668\u5de5\u5177\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5982\u679c\u60a8\u7684\u666e\u901a\u8bdd\u4e0d\u6d41\u5229\uff0c\u5b83\u8fd8\u6709\u82f1\u6587\u7248\u672c\u3002<\/p>\n<p>\u5176\u53ef\u7528\u7684\u529f\u80fd\u975e\u5e38\u6f02\u4eae <strong>\u7c7b\u4f3c\u4e8e AdWords \u7f16\u8f91\u5668<\/strong>\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u5e10\u6237\u4f4d\u4e8e\u4e2d\u56fd\u5883\u5916\uff0c\u8bf7\u505a\u597d\u51c6\u5907\uff0c\u4e0a\u4f20\u3001\u4e0b\u8f7d\u548c\u6548\u679c\u6570\u636e\u68c0\u7d22\u53ef\u80fd\u6bd4\u4f7f\u7528 AdWords \u7f16\u8f91\u5668\u82b1\u8d39\u66f4\u957f\u7684\u65f6\u95f4\u3002<\/p>\n<h3>PPC \u76d1\u63a7\u548c\u62a5\u544a<\/h3>\n<p><strong>\u8ffd\u8e2a\u6e20\u9053<\/strong> \u5bf9\u4e8e\u6d3b\u52a8\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u60a8\u9700\u8981\u80fd\u591f\u5206\u6790\u54ea\u4e9b\u5173\u952e\u5b57\u5e26\u6765\u6700\u591a\u7684\u6d41\u91cf\u3001\u8f6c\u5316\u4e3a\u6700\u591a\u7684\u9500\u552e\u989d\u3001\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u65f6\u95f4\u6700\u957f\u4ee5\u53ca\u591a\u6b21\u91cd\u65b0\u8f93\u5165\u3002\u8fd9\u4e9b\u6570\u636e\u5c06\u5e2e\u52a9\u60a8\u4e3a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u91cf\u8eab\u5b9a\u5236\u6700\u4f73\u7b56\u7565\uff0c\u5e76\u5e2e\u52a9\u60a8\u627e\u5230 <strong>\u6700\u6709\u6548\u7684\u641c\u7d22\u8bcd<\/strong> \u548c\u641c\u7d22\u680f\u4e2d\u7684\u5b9a\u4f4d\/\u4f4d\u7f6e\u3002<\/p>\n<h3>\u6253\u51fb\u4e2d\u56fd\u7684\u70b9\u51fb\u6b3a\u8bc8<\/h3>\n<p>\u4e13\u6ce8\u4e8e <strong>\u70b9\u51fb\u6d88\u8d39<\/strong> Daily \u662f\u901a\u8fc7\u9650\u5236\u53ef\u7528\u9884\u7b97\u6765\u89e3\u51b3\u70b9\u51fb\u6b3a\u8bc8\uff08\u6765\u81ea\u7ade\u4e89\u5bf9\u624b\u7684\u865a\u5047\u70b9\u51fb\uff09\u7684\u6700\u6709\u6548\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u76d1\u63a7\u6bcf\u65e5\u5e73\u5747\u70b9\u51fb\u7387\u5bf9\u4e8e\u8bc6\u522b\u6f5c\u5728\u7684\u70b9\u51fb\u6b3a\u8bc8\u81f3\u5173\u91cd\u8981\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u767e\u5ea6\u6700\u8fd1\u5df2\u7ecf\u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898\uff0c\u6210\u7acb\u4e86\u4e00\u4e2a\u56e2\u961f\uff0c\u8d1f\u8d23\u62a5\u544a\u3001\u5206\u6790\u548c\u4fdd\u62a4\u5ba2\u6237\u70b9\u51fb\u6b3a\u8bc8\u60c5\u51b5\u3002<\/p>\n<p>\u4f7f\u7528\u672c\u5730\u4e13\u5bb6\u7684\u4e00\u4e2a\u91cd\u8981\u539f\u56e0\u662f\u4ed6\u4eec\u53ef\u4ee5\u76d1\u63a7\u8fd9\u4e00\u70b9\uff0c\u4ee5\u786e\u4fdd\u60a8\u83b7\u5f97\u771f\u6b63\u7684\u70b9\u51fb\u548c\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u6709\u5173\u6b64\u4e3b\u9898\u7684\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u8054\u7cfb\u6211\u4eec\uff0c\u6211\u4eec\u7684\u4e13\u5bb6\u5c06\u4e3a\u60a8\u89e3\u91ca\u6709\u5173\u767e\u5ea6\u7684\u6240\u6709\u4fe1\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uTqBJG4.jpg\" alt=\"\u4e2d\u56fd\u5316\u5986\u54c1\u54c1\u724c\u63a8\u5e7f\" \/><\/p>\n<h3>\u767e\u5ea6\u51e4\u5de2<\/h3>\n<p>\u767e\u5ea6\u6709\u4e00\u4e2aPPC\uff08\u5373\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u5e73\u53f0\uff0c\u4f8b\u5982Google Ad Words\uff0c\u540d\u4e3a\u767e\u5ea6\u51e4\u5de2\u3002<\/p>\n<p>Phoenix \u548c Ad Words \u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e <strong>\u767e\u5ea6\u5e73\u53f0\u6839\u636e\u7f51\u7ad9\u7684\u652f\u51fa\u6c34\u5e73\u5bf9\u7f51\u7ad9\u8fdb\u884c\u6392\u540d<\/strong>\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4f7f\u7528 Ad Words\uff0c\u7f51\u7ad9\u5185\u5bb9\u4e0e\u641c\u7d22\u77ed\u8bed\u7684\u76f8\u5173\u6027\u4f1a\u589e\u52a0\u60a8\u7684 CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff09\u5e76\u63d0\u9ad8\u60a8\u5728 PPC \u6392\u540d\u4e2d\u7684\u4f4d\u7f6e\u3002 \uff08\u6709\u5173\u4e2d\u56fd\u4ed8\u8d39\u5e7f\u544a\u7684\u66f4\u591a\u4fe1\u606f\u00a0<strong>\u8fd9\u91cc<\/strong>).<\/p>\n<h2>\u767e\u5ea6\u5e7f\u544a\u5e73\u53f0\uff1a\u767e\u5ea6\u63a8\u5e7f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/z2z6euf.jpg\" alt=\"\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\uff1a\u767e\u5ea6\u5e7f\u544a\u5e73\u53f0\" \/><\/p>\n<p><em>\u767e\u5ea6\u63a8\u7f38<\/em><\/p>\n<p><strong>\u767e\u5ea6\u63a8\u7f38\u662f\u4e00\u4e2aPPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u5e7f\u544a\u5e73\u53f0<\/strong> \u7c7b\u4f3c\u4e8e Google Adwords \u548c Adsense\u3002\u901a\u8fc7\u4f7f\u7528\u6b64\u5e73\u53f0\uff0c\u60a8\u5c06\u80fd\u591f\u5728\u767e\u5ea6\u641c\u7d22\u7ed3\u679c\u9875\u4ee5\u53ca\u767e\u5ea6\u751f\u6001\u7cfb\u7edf\u5185\u7684\u7f51\u7ad9\u4e0a\u5c55\u793a\u60a8\u7684\u5e7f\u544a\u3002<\/p>\n<p>\u5c3d\u7ba1\u7ba1\u7406\u754c\u9762\u4e3b\u8981\u662f\u4e2d\u6587\u666e\u901a\u8bdd\uff0c\u4f46\u5df2\u7ecf\u5f00\u53d1\u4e86\u82f1\u6587\u7248\u672c\u3002\u4f46\u8bf7\u6ce8\u610f\uff0c\u8be5\u670d\u52a1\u4ec5\u9002\u7528\u4e8e\u5176\u4e1a\u52a1\u6ce8\u518c\u5730\u5740\u4f4d\u4e8e\u4e2d\u56fd\u548c\u4e1c\u4e9a\u5176\u4ed6\u4e00\u4e9b\u5730\u533a\u7684\u516c\u53f8\u3002\u767e\u5ea6\u4ed8\u8d39\u5e7f\u544a\u4e0e\u6709\u673a\u5217\u8868\u4e00\u8d77\u51fa\u73b0\u3002<\/p>\n<h2>\u767e\u5ea6\u4ed8\u8d39\u5e7f\u544a\u7c7b\u578b\uff08\u9664\u7ade\u4ef7\u6392\u540d\u5916\uff09<\/h2>\n<h3>\u4e13\u4e1a\u4e3b\u9898<\/h3>\n<p>\u8fd9\u9879\u670d\u52a1\u9762\u5411\u767e\u5ea6\u8054\u76df\u4f1a\u5458\u5f00\u653e\uff0c\u4f1a\u5458\u53ef\u4ee5\u5728\u7279\u5b9a\u7f51\u9875\u548c\u97f3\u4e50\u64ad\u653e\u5668\u3001\u5e94\u7528\u7a0b\u5e8f\u3001\u684c\u9762\u5e94\u7528\u7a0b\u5e8f\u7b49\u4e0a\u663e\u793a\u4fc3\u9500\u94fe\u63a5\u3002\u7531\u4e8e\u8fd9\u4e9b\u5e7f\u544a\u6bd4\u4f7f\u7528\u767e\u5ea6\u63a8\u7eb2\u66f4\u6709\u9488\u5bf9\u6027\u5730\u9488\u5bf9\u76f8\u5173\u641c\u7d22\uff0c\u56e0\u6b64\u53d7\u5230\u9ad8\u5ea6\u8d5e\u8d4f\u5f53\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u65f6\u3002<\/p>\n<h3>\u4ed8\u8d39\u5b89\u7f6e (P4P)<\/h3>\n<p>\u4f7f\u7528\u6b64\u670d\u52a1\u5c06\u4f7f\u60a8\u80fd\u591f\u901a\u8fc7\u76f8\u5173\u641c\u7d22\u627e\u5230\u5ba2\u6237\u3002\u60a8\u7684\u7f51\u7ad9\u94fe\u63a5\u548c\u4fe1\u606f\u5c06\u6839\u636e\u76f8\u5173\u5173\u952e\u8bcd\u663e\u793a\u5728\u767e\u5ea6\u4e0a\u3002\u4f8b\u5982\uff0c\u501f\u52a9 P4P\uff0c\u60a8\u53ef\u4ee5\u8d2d\u4e70\u60a8\u7684\u4f01\u4e1a\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f18\u5148\u4f4d\u7f6e\uff08\u4e0e Google \u76f8\u53cd\uff09\u3002<\/p>\n<h3>\u767e\u5ea6\u7535\u89c6<\/h3>\n<p>\u767e\u5ea6\u5e7f\u544a\u670d\u52a1\u4e3b\u8981\u9488\u5bf9\u89c6\u9891\u5e7f\u544a\uff0c\u9002\u7528\u4e8e\u767e\u5ea6\u8054\u76df\u6210\u5458\u7f51\u7ad9\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u9009\u62e9\u5728\u54ea\u4e9b\u7f51\u7ad9\u4ee5\u53ca\u4f55\u5904\u5c55\u793a\u5176\u89c6\u9891\u5e7f\u544a\u3002<\/p>\n<h3>\u4fe1\u606f\u6e90\u5e7f\u544a<\/h3>\n<p>\u8fd9\u79cd\u4fe1\u606f\u6d41\u5e7f\u544a\u4e8e 2016 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B2B\u8425\u9500\u4eba\u5458\u9700\u8981\u5728\u767e\u5ea6\u4e0a\u4e0e\u4e13\u4e1a\u4eba\u58eb\u8ba8\u8bba\u624d\u80fd\u83b7\u5f97\u51c6\u786e\u7684\u62a5\u4ef7\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u8054\u7cfb\u6211\u4eec\u5177\u4f53\u89e3\u91ca\u60a8\u7684\u9879\u76ee\uff0c\u4ee5\u4fbf\u6211\u4eec\u4e3a\u60a8\u63d0\u4f9b\u5efa\u8bae\u3001\u4ef7\u683c\u548c\u6280\u5de7\uff0c\u5e76\u5e2e\u52a9\u60a8\u63d0\u9ad8\u5728\u767e\u5ea6\u4e0a\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n<h2>\u4f60\u5e94\u8be5\u4f7f\u7528\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5417\uff1f<\/h2>\n<p>\u867d\u7136\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u6709\u5229\u4e8e\u9879\u76ee\u7684\u542f\u52a8\u548c\u521d\u671f\u7684\u6d41\u91cf\u83b7\u53d6\uff0c\u4f46\u4ece\u957f\u8fdc\u6765\u770b\uff0cSEO\u7b56\u7565\u66f4\u4e3a\u5b9e\u7528\u3002\u4e8b\u5b9e\u4e0a\uff0c\u81ea\u7136\u6d41\u91cf\u6bd4\u4ed8\u8d39\u6d41\u91cf\u66f4\u5177\u8d28\u91cf\uff0c\u800c\u4e14\u5f53\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u51b3\u5b9a\u5bf9\u60a8\u7684\u5173\u952e\u5b57\u51fa\u4ef7\u9ad8\u4e8e\u60a8\u65f6\uff0c\u5b83\u4e0d\u592a\u5bb9\u6613\u6ca1\u6709\u83b7\u5f97\u4efb\u4f55\u6d4f\u89c8\u91cf\u3002\u6709\u673a\u7ed3\u679c\u53ef\u80fd\u4e0d\u4f1a\u5728\u4ed8\u8d39\u5e7f\u544a\u4e4b\u524d\u663e\u793a\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u4f1a\u4ea7\u751f\u4e0d\u53ef\u5ffd\u89c6\u7684\u4f18\u8d28\u6d41\u91cf\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u6839\u636e\u60a8\u7684\u9700\u6c42\u3001\u671f\u671b\u548c\u9884\u7b97\u8003\u8651\u6240\u6709\u53ef\u80fd\u6027\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u6211\u4eec\u6709\u5927\u91cf\u6848\u4f8b\u7814\u7a76\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u8054\u7cfb\u6211\u4eec\uff0c\u6211\u4eec\u4f1a\u5c06\u5176\u53d1\u9001\u7ed9\u60a8\u3002<\/p>\n<h2>\u9700\u8981\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u5e7f\u544a\u4ee3\u7406\u5546\u5417\uff1f<\/h2>\n<p>\u6211\u4eec\u662f\u4e00\u5bb6\u4f4d\u4e8e\u4e2d\u56fd\u4e0a\u6d77\u7684\u6570\u5b57\u4ee3\u7406\u673a\u6784\uff0c\u4e13\u6ce8\u4e8e\u4e2d\u56fd\u5e02\u573a\u3002\u6211\u4eec\u662f\u4e00\u652f\u4e13\u6ce8\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u56fd\u9645\u8425\u9500\u4eba\u5458\u56e2\u961f\uff1a\u793e\u4ea4\u5a92\u4f53\u3001\u7f51\u7edc\u3001\u6570\u5b57\u5de5\u5177\uff0c\u5f53\u7136\u8fd8\u6709\u767e\u5ea6\uff0c\u5f53\u7136\u8fd8\u6709 SEO \u548c PPC\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/w8SzJTH.png\" alt=\"\u683c\u739b\" \/><\/p>\n<p><strong>\u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6\u8ba8\u8bba\u60a8\u7684\u9879\u76ee\u3002<\/strong><\/p>\n<ol>\n<li>\u6211\u4eec\u7684\u767e\u5ea6 SEO \u548c PPC \u670d\u52a1<\/li>\n<li>\u6211\u4eec\u7684\u6848\u4f8b\u7814\u7a76<\/li>\n<\/ol>\n<p>\u6b63\u5982\u672c\u6587\u6240\u8ff0\uff0c\u767e\u5ea6\u4e0e Google \u4e0d\u540c\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e2d\u56fd\u5e02\u573a\u6b63\u5728\u5feb\u901f\u53d1\u5c55\u4e14\u4e0d\u65ad\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u60f3\u6293\u4f4f\u6240\u6709\u673a\u4f1a\uff0c\u4e0eGMA\u8fd9\u6837\u7684\u4e13\u4e1a\u673a\u6784\u5408\u4f5c\u4f1a\u66f4\u52a0\u65b9\u4fbf\u4e14\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u767e\u5ea6\u6216\u4e2d\u56fd\u5e02\u573a\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5 <strong>\u76f4\u63a5\u8054\u7cfb\u6211\u4eec<\/strong> \u6211\u4eec\u5c06\u5728 24 \u5c0f\u65f6\u5185\u56de\u590d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/pTUuLg9.jpg\" alt=\"gma \u4e3a\u4e2d\u56fd\u63d0\u4f9b\u7684\u7f51\u7edc\u670d\u52a1\" \/><\/p>\n<h3>\u4e86\u89e3\u6709\u5173\u767e\u5ea6\u5e7f\u544a (PPC) \u7684\u66f4\u591a\u4fe1\u606f<\/h3>\n<ul>\n<li>\u4e0b\u8f7d <a href=\"https:\/\/s4.tenten.co\/Introduction-to-Baidu-Advertising-by-tenten.pdf\">\u4ec0\u4e48\u662f\u767e\u5ea6\u5e7f\u544a (PDF)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u5df2\u7ecf\u4e86\u89e3\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u57fa\u7840\u77e5\u8bc6\uff1f\u8ba9\u60a8\u7684\u6e38\u620f\u66f4\u4e0a\u4e00\u5c42\u697c\uff01\u672c\u9ad8\u7ea7\u6307\u5357\u63ed\u793a\u4e86\u5173\u952e\u5b57\u5b9a\u4f4d\u3001\u51fa\u4ef7\u4f18\u5316\u548c\u5e7f\u544a\u7cfb\u5217\u5206\u6790\u7684\u4e13\u5bb6\u7b56\u7565\u3002\u501f\u52a9\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u5e76\u4e3b\u5bfc\u4e2d\u56fd\u5728\u7ebf\u5e02\u573a\u3002","protected":false},"author":1,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[263,258,259],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-marketing","9":"category-marketing-101","10":"cs-entry"},"acf":[],"yoast_head":"<!-- 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Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. Gain a competitive edge and dominate the Chinese online market with Baidu PPC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\uc911\uad6d-\uac8c\uc784-baidu-\uad11\uace0-pcc-\ub808\ubca8-\uc5c5\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up Your China Game: Advanced Baidu PPC Strategies for Seasoned Marketers\" \/>\n<meta property=\"og:description\" content=\"Already know the Baidu PPC basics? Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. 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