{"id":2958,"date":"2024-01-30T14:40:49","date_gmt":"2024-01-30T06:40:49","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2958"},"modified":"2024-01-30T15:05:03","modified_gmt":"2024-01-30T07:05:03","slug":"local-seo-checklist-2024","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/2024-\u5e74\u672c\u5730-seo-\u6e05\u5355\/","title":{"rendered":"\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u7684\u7ec8\u6781\u672c\u5730 SEO \u6e05\u5355"},"content":{"rendered":"<h1>\u6392\u540d\u672c\u5730\uff0c\u7edf\u6cbb\u60a8\u7684\u57ce\u9547\uff1a\u4e1a\u52a1\u589e\u957f\u7684\u7ec8\u6781 SEO \u6e05\u5355<\/h1>\n<p>\u5f81\u670d Google \u5e76\u7edf\u6cbb\u4f60\u7684\u57ce\u5e02\u3002\u4e0b\u8f7d\u6b64\u514d\u8d39\u6e05\u5355\u5e76\u98d9\u5347\u60a8\u7684\u6392\u540d\u3001\u7ba1\u7406\u60a8\u7684\u58f0\u8a89\u5e76\u5438\u5f15\u5ba2\u6237\u3002 \uff08\u5173\u952e\u8bcd\uff1a\u672c\u5730SEO\u3001\u6392\u540d\u3001\u58f0\u8a89\u3001\u5ba2\u6237\u5438\u5f15\u529b\uff09<\/p>\n<p>\u5236\u5b9a\u9ad8\u6548\u7684\u672c\u5730 SEO \u7b56\u7565\u5e76\u59a5\u5584\u6267\u884c\u662f\u4e00\u9879\u8270\u5de8\u7684\u6311\u6218\u3002\u4e3a\u4e86\u5e2e\u52a9\u60a8\u53d6\u5f97\u6210\u529f\uff0c\u6211\u4eec\u63d0\u4f9b\u6b64\u6e05\u5355\u6765\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e9b\u7ed3\u6784\u3002 <\/p>\n<p>\u672c\u6587\u4e2d\u7684\u6b65\u9aa4\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f18\u5316\u7b56\u7565\uff0c\u5438\u5f15\u5e76\u8d62\u5f97\u76ee\u6807\u53d7\u4f17\u7684\u672c\u5730\u5ba2\u6237\u3002<\/p>\n<p>\u7f16\u8005\u6ce8\uff1a\u5982\u679c\u60a8\u60f3\u4ece\u672c\u5730 SEO \u57fa\u7840\u77e5\u8bc6\u5f00\u59cb\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u7684\u4ec0\u4e48\u662f\u672c\u5730 SEO \u6307\u5357\u3002<\/p>\n<p>\u6211\u4eec\u7684\u6e05\u5355\u5c06\u60a8\u7684\u672c\u5730 SEO \u4efb\u52a1\u5206\u4e3a\u56db\u4e2a\u4e3b\u8981\u6b65\u9aa4\uff1a <\/p>\n<ol>\n<li>\u8bbe\u7f6e Google \u4e1a\u52a1\u8d44\u6599<\/li>\n<li>\u9488\u5bf9\u672c\u5730 SEO \u4f18\u5316\u60a8\u7684\u7f51\u7ad9<\/li>\n<li>\u67e5\u770b\u60a8\u7684\u5728\u7ebf\u58f0\u8a89<\/li>\n<li>\u8ddf\u8e2a\u60a8\u7684\u672c\u5730 SEO \u6027\u80fd<\/li>\n<\/ol>\n<p>\u8ba9\u6211\u4eec\u66f4\u8be6\u7ec6\u5730\u8ba8\u8bba\u6e05\u5355\u4e0a\u7684\u6bcf\u4e00\u70b9\u3002<\/p>\n<h2>Google\u4e1a\u52a1\u7b80\u4ecb<\/h2>\n<p>\u60a8\u5e94\u8be5\u9996\u5148\u901a\u8fc7\u8bbe\u7f6e Google \u5546\u5bb6\u8d44\u6599\u6765\u6838\u5bf9\u672c\u5730 SEO \u6e05\u5355\u3002 <\/p>\n<p>\u4e3a\u4ec0\u4e48\u8bbe\u7f6e Google \u5546\u5bb6\u8d44\u6599\u5bf9\u4e8e\u672c\u5730 SEO \u5f88\u91cd\u8981\uff1f<\/p>\n<p>Google \u5546\u5bb6\u8d44\u6599\u53ef\u8ba9\u60a8\u5728 Google \u641c\u7d22\u548c Google \u5730\u56fe\u4e0a\u66f4\u52a0\u5f15\u4eba\u6ce8\u76ee\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u4ee5\u5728\u5176\u4e2d\u627e\u5230\u60a8\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u60a8\u5c06\u62e5\u6709\u81ea\u5df1\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u53ef\u4ee5\u5728\u5176\u4e2d\u6dfb\u52a0\u4f01\u4e1a\u4fe1\u606f\u548c\u7167\u7247\uff0c\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u8bc4\u8bba\u3002<\/p>\n<p>\u8981\u8bbe\u7f6e\u4f60\u7684\uff0c\u8981\u4e48 <a href=\"https:\/\/www.semrush.com\/local\/blog\/how-to-add-google-maps-business-listing\/\">\u6dfb\u52a0\u60a8\u7684\u4e1a\u52a1<\/a> \u6216\u8ba4\u9886Google\u5730\u56fe\u4e0a\u7684\u73b0\u6709\u4e1a\u52a1\u3002 Google\u4f18\u60e0 <a href=\"https:\/\/support.google.com\/business\/answer\/2911778?co=GENIE.Platform%3DDesktop&amp;hl=en\">\u6b64\u5904\u9644\u6709\u6709\u7528\u89c6\u9891\u7684\u8bf4\u660e<\/a>. <\/p>\n<h3>\u9009\u62e9\u6700\u4f73\u4e1a\u52a1\u7c7b\u522b<\/h3>\n<p>\u6b64\u8fc7\u7a0b\u4e2d\u7684\u5173\u952e\u6b65\u9aa4\u662f\u9009\u62e9\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u7684 category\u3002<\/p>\n<p>\u5173\u4e8eSEO\uff0c\u9009\u62e9\u8fd9\u4e2acategory\u5c31\u50cf\u4e3a\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u9009\u62e9\u7f51\u7ad9\u7684\u4e3b\u8981\u76ee\u6807\u5173\u952e\u5b57\u3002<\/p>\n<p>\u622a\u81f3 2023 \u5e74\uff0c\u5df2\u6709\u63a5\u8fd1 <a href=\"https:\/\/pixelcutlabs.com\/blog\/google-my-business-categories\/\">4,000 \u4e2a\u7c7b\u522b<\/a> \u60a8\u53ef\u4ee5\u9009\u62e9\u4e3a\u60a8\u7684\u4e1a\u52a1\u6dfb\u52a0\u6807\u7b7e\u3002<\/p>\n<p>\u60a8\u9700\u8981\u9009\u62e9\u4e00\u4e2a\u9002\u7528\u4e8e\u60a8\u7684\u4e1a\u52a1\u5e76\u4e14\u662f\u70ed\u95e8\u641c\u7d22\u8bcd\u7684 category\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u590f\u5b63\u9493\u9c7c\u8425\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u201c\u9493\u9c7c\u8425\u201d\u6216\u201c\u590f\u4ee4\u8425\u201d\u3002<\/p>\n<p>\u5047\u8bbe\u60a8\u5c06\u8fd9\u4e24\u4e2a\u672f\u8bed\u8f93\u5165 Semrush \u7684\u5173\u952e\u5b57\u6982\u8ff0\u5de5\u5177\u4e2d\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u4f1a\u770b\u5230\uff08\u4e0b\u56fe\uff09\u201c\u590f\u4ee4\u8425\u201d\u7684\u5168\u56fd\u641c\u7d22\u91cf\u6bd4\u201c\u9493\u9c7c\u8425\u201d\u591a\u5f97\u591a\uff08\u7f8e\u56fd\u6bcf\u6708\u5e73\u5747\u641c\u7d22\u91cf\u4e3a 1,900 \u6b21\u5bf9 49,500 \u6b21\uff09\u3002 <\/p>\n<p>\u4f46\u4f60\u8fd8\u53ef\u4ee5\u5f97\u5230\u6bd4\u8fd9\u66f4\u5177\u4f53\u7684\u4fe1\u606f\u3002\u5173\u952e\u5b57\u6982\u8ff0\u5de5\u5177\u73b0\u5728\u914d\u5907\u4e86\u672c\u5730\u6307\u6807\u8fc7\u6ee4\u5668\uff0c\u53ef\u5e2e\u52a9\u60a8\u786e\u5b9a\u4eba\u4eec\u5728\u60a8\u9009\u62e9\u7684\u4f4d\u7f6e\u641c\u7d22\u4ec0\u4e48\u3002<\/p>\n<p>\u8be5\u5de5\u5177\u53ef\u4ee5\u5c06\u60a8\u7684\u5173\u952e\u8bcd\u7814\u7a76\u8303\u56f4\u7f29\u5c0f\u5230\u5dde\u3001\u53bf\u3001\u5730\u533a\u751a\u81f3\u76f4\u8f96\u5e02\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ynMDCF4.png\" alt=\"\u83b7\u5f97\u5173\u952e\u5b57\u540e\uff0c\u5c06\u5176\u8f93\u5165\u5173\u952e\u5b57\u6982\u8ff0\u5de5\u5177\uff0c\u7136\u540e\u9009\u62e9\u60a8\u60f3\u8981\u6307\u6807\u7684\u7279\u5b9a\u76ee\u6807\u533a\u57df\u3002\u00a0\" \/><\/p>\n<p>\u83b7\u5f97\u5173\u952e\u5b57\u540e\uff0c\u60a8\u5fc5\u987b\u8f93\u5165\u8981\u67e5\u627e\u7684\u4f4d\u7f6e\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/mwCBl5J.png\" alt=\"\u7ea2\u8272\u6846\u663e\u793a\u4e86\u4e0b\u62c9\u83dc\u5355\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8be5\u83dc\u5355\u5c06\u5173\u952e\u5b57\u7814\u7a76\u8303\u56f4\u7f29\u5c0f\u5230\u975e\u5e38\u5177\u4f53\u7684\u533a\u57df\u3002\u00a0\" \/><\/p>\n<p>\u8fd9\u4e9b\u70ed\u95e8\u5173\u952e\u5b57\u7684\u672c\u5730\u641c\u7d22\u6307\u6807\u5c06\u5e2e\u52a9\u60a8\u786e\u5b9a\u662f\u5426\u4e3a\u6240\u9009\u4f4d\u7f6e\u9009\u62e9\u4e86\u6b63\u786e\u7684 category\u3002 <\/p>\n<p>\u6ce8\u610f\uff1a\u5173\u952e\u5b57\u6982\u8ff0\u5de5\u5177\u4e2d\u7684\u67d0\u4e9b\u5c0f\u90e8\u4ef6\u53ea\u4f1a\u4ea7\u751f\u5168\u56fd\u7ed3\u679c\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nSz4t9T.png\" alt=\"\u672c\u5730\u6307\u6807\u8fc7\u6ee4\u5668\u53ef\u8ba9\u60a8\u5c06\u7279\u5b9a\u533a\u57df\u7684\u6570\u636e\u4e0e\u56fd\u5bb6\u6570\u636e\u8fdb\u884c\u5e76\u6392\u6bd4\u8f83\u3002\u00a0\" \/><\/p>\n<p>\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u8fdb\u4e00\u6b65\u4f18\u5316\u60a8\u7684\u4f01\u4e1a\u5217\u8868\uff0c\u6211\u4eec\u5728\u6211\u4eec\u7684\u6587\u7ae0\u4e2d\u5bf9\u6b64\u8fdb\u884c\u4e86\u4ecb\u7ecd <a href=\"https:\/\/www.semrush.com\/blog\/google-my-business\/\">Google \u4e1a\u52a1\u6982\u51b5\u7ec8\u6781\u6307\u5357<\/a>. <\/p>\n<p>\u60a8\u6dfb\u52a0\u5230\u4e2a\u4eba\u8d44\u6599\u4e2d\u7684\u8be6\u7ec6\u4fe1\u606f\u5c06\u53d7\u5230\u5728\u7ebf\u641c\u7d22\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u8d5e\u8d4f\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5e2e\u52a9\u56de\u7b54\u4ed6\u4eec\u5728\u9009\u62e9\u60a8\u7684\u4e1a\u52a1\u65f6\u7684\u4e00\u4e9b\u95ee\u9898\u6216\u7591\u8651\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u60a8\u7684\u82f1\u9551\u6e05\u5355\u662f\uff1a<\/p>\n<ul>\n<li>\u521b\u5efa\u60a8\u7684\u9875\u9762<\/li>\n<li>\u58f0\u660e\/\u6dfb\u52a0\/\u9a8c\u8bc1\u60a8\u7684\u4e2a\u4eba\u8d44\u6599<\/li>\n<li>\u9009\u62e9\u9002\u5408\u60a8\u7684category<\/li>\n<li>\u4f7f\u7528\u6709\u5173\u60a8\u4e1a\u52a1\u7684\u6240\u6709\u56fe\u50cf\u548c\u4fe1\u606f\u4f18\u5316\u60a8\u7684\u4e2a\u4eba\u8d44\u6599<\/li>\n<\/ul>\n<h2>\u7f51\u7ad9\u4f18\u5316\u00a0<\/h2>\n<p>\u73b0\u5728\uff0c\u60a8\u5982\u4f55\u9488\u5bf9\u672c\u5730 SEO \u4f18\u5316\u60a8\u7684\u672c\u5730\u5546\u4e1a\u7f51\u7ad9\uff1f<\/p>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u60a8\u9700\u8981\u9075\u5faa <a href=\"https:\/\/www.semrush.com\/blog\/seo-basics\/\">SEO \u7684\u57fa\u7840\u77e5\u8bc6<\/a> \u50cf\u4efb\u4f55\u5176\u4ed6\u7f51\u7ad9\u4e00\u6837\uff1a <\/p>\n<ul>\n<li>\u521b\u9020\u9ad8\u8d28\u91cf\u5185\u5bb9 <\/li>\n<li>\u9488\u5bf9\u76ee\u6807\u5173\u952e\u8bcd\u4f18\u5316\u60a8\u7684\u9875\u9762 <\/li>\n<li>\u5efa\u7acb\u6307\u5411\u8fd9\u4e9b\u9875\u9762\u7684\u94fe\u63a5 <\/li>\n<\/ul>\n<p>\u7136\u540e\uff0c\u4e00\u4e9b\u6392\u540d\u56e0\u7d20\uff08\u4f8b\u5982\u5f15\u6587\u7ba1\u7406\u548c\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\u6027\uff09\u5bf9\u4e8e\u672c\u5730 SEO \u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002 <\/p>\n<p>\u5f15\u6587\u7ba1\u7406\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5f53 Google \u770b\u5230\u60a8\u7684\u4f01\u4e1a\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\u548c\u5176\u4ed6\u4fe1\u606f\u7684\u5f15\u6587\u66f4\u52a0\u4e00\u81f4\u65f6\uff0c\u5b83\u5c06\u5e2e\u52a9 Google \u4fe1\u4efb\u60a8\u7684\u4f01\u4e1a\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u6211\u4eec\u7684\u670d\u52a1\u4f7f\u7528\u6b64\u4fe1\u606f\u66f4\u65b0\u76f8\u5173\u672c\u5730\u4f01\u4e1a\u540d\u5f55\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4 <a href=\"https:\/\/www.semrush.com\/local\/blog\/local-citation-tool\/\">\u672c\u5730\u5f15\u6587\u8f6f\u4ef6<\/a> \u4f7f\u8be5\u8fc7\u7a0b\u81ea\u52a8\u5316\u3002<\/p>\n<p>\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\u6027\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u8bb8\u591a\u4eba\u5728\u667a\u80fd\u624b\u673a\u4e0a\u641c\u7d22\u672c\u5730\u670d\u52a1\u3002 <\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c06\u5f15\u7528\u7edf\u4e00\u8d77\u6765\u5f00\u59cb <a href=\"https:\/\/www.semrush.com\/listings-management\/start\/\">\u4e0a\u5e02\u7ba1\u7406<\/a> \u5e76\u68c0\u67e5\u4f60\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/learning-technical-seo\/\">\u6280\u672fSEO<\/a> \u548c <a href=\"https:\/\/www.semrush.com\/siteaudit\/\">\u73b0\u573a\u5ba1\u6838<\/a>.<\/p>\n<h3>\u5f15\u6587\u7ba1\u7406<\/h3>\n<p>\u9996\u5148\uff0c\u5728\u4e3b\u9875\u6216\u9875\u811a\u4e0a\u6e05\u695a\u5730\u663e\u793a\u60a8\u7684\u4e1a\u52a1\u4fe1\u606f\uff0c\u4ee5\u4fbf\u8bbf\u95ee\u8005\u53ef\u4ee5\u8f7b\u677e\u627e\u5230\u5b83\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684 NAP\uff08\u59d3\u540d\u3001\u5730\u5740\u548c\u7535\u8bdd\u53f7\u7801\uff09\u548c\u5176\u4ed6\u91cd\u8981\u4fe1\u606f\u3002 <\/p>\n<p>\u6b64\u4fe1\u606f\u5fc5\u987b\u4e0e\u6bcf\u6b21\u5f15\u7528\u4e00\u81f4\u624d\u80fd\u5411\u641c\u7d22\u5f15\u64ce\u53d1\u9001\u4fe1\u4efb\u4fe1\u53f7\u3002\u6709\u5173\u4f01\u4e1a\u7684\u51b2\u7a81\u4fe1\u606f\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684 SEO \u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002 <\/p>\n<p>\u8fd9\u4e2a\u95ee\u9898\u53ef\u4ee5\u901a\u8fc7\u5f15\u6587\u7ba1\u7406\u6765\u89e3\u51b3\u3002<\/p>\n<p>\u8981\u7ba1\u7406\u60a8\u5728 Semrush \u4e0a\u7684\u672c\u5730\u5f15\u7528\uff0c\u8bf7\u4f7f\u7528\u6211\u4eec\u7684 <a href=\"https:\/\/www.semrush.com\/local\/blog\/best-local-seo-services\/\">\u672c\u5730SEO\u670d\u52a1\u5217\u8868\u7ba1\u7406\u5de5\u5177<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/S9TlN8L.png\" alt=\"\" \/><\/p>\n<p>\u66ff\u4ee3\u6587\u672c\uff1a\u5217\u8868\u7ba1\u7406\u4f7f\u76d1\u63a7\u548c\u4f18\u5316\u4f01\u4e1a\u5217\u8868\u53d8\u5f97\u5bb9\u6613\u3002 <\/p>\n<p>\u53ea\u9700\u8f93\u5165\u60a8\u7684\u4f01\u4e1a\u4fe1\u606f\uff0cSemrush \u5c31\u4f1a\u5b8c\u6210\u5269\u4e0b\u7684\u5de5\u4f5c\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u4f01\u4e1a\u4fe1\u606f\u4e00\u81f4\u5730\u663e\u793a\u5728 <a href=\"https:\/\/www.semrush.com\/kb\/874-listing-management-citation-websites\">\u6bcf\u4e2a\u4e3b\u8981\u5f15\u7528\u7ad9\u70b9<\/a> \u5728\u7f51\u7edc\u4e0a\uff08\u5305\u62ec Facebook\u3001Google \u4e1a\u52a1\u7b80\u4ecb\u3001\u9ec4\u9875\u7b49\uff09<\/p>\n<h3>\u6280\u672f SEO \u5ba1\u6838<\/h3>\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u786e\u5b9a\u7f51\u7ad9\u7684\u6280\u672f\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u53ef\u80fd\u4f1a\u5f71\u54cd Google \u67e5\u627e\u7f51\u9875\u7684\u80fd\u529b\u3002 <\/p>\n<p>\u4e3a\u6b64\uff0c\u8bf7\u8fd0\u884c <a href=\"https:\/\/www.semrush.com\/siteaudit\/\">\u73b0\u573a\u5ba1\u6838\u5de5\u5177<\/a> \u63a5\u6536\u4e3b\u8981\u9519\u8bef\u3001\u8b66\u544a\u3001\u901a\u77e5\u4ee5\u53ca\u89e3\u51b3\u6bcf\u4e2a\u95ee\u9898\u7684\u8bf4\u660e\u7684\u5217\u8868\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/71jquh0.png\" alt=\"Gxeqh59YIRcJEAN2ok41dpKCBlazoNlCtvpU8oi2O5U0t3zqcrHEQYAAd5txu5pFR64_9mA2H9ZiUgpylhJkvMflY5ztEX3p_TpmLKJh6vlvWeNfQIWr9BsEB-nbM2nc48BKbH4xvA56P_ArRKGE\u7535\u538b\" \/><\/p>\n<p>\u7b80\u5355\u7684\u4e8b\u60c5\uff0c\u6bd4\u5982\u4fee\u590d\u7834\u635f\u7684\u9875\u9762\u3001\u5199\u4f5c <a href=\"https:\/\/www.semrush.com\/kb\/1031-audit-optimize-titles-descriptions\">\u6807\u9898\u6807\u7b7e\u548c\u5143\u63cf\u8ff0<\/a>\uff0c\u5e76\u4e14\u4f18\u5316\u5185\u90e8\u94fe\u63a5\u5c06\u5bf9\u672a\u6765 SEO \u7684\u6210\u529f\u5927\u6709\u5e2e\u52a9\u3002<\/p>\n<p>\u8981\u5ba1\u6838\u60a8\u7684\u7f51\u7ad9\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u7684\u4f18\u5316\u7a0b\u5ea6\uff0c\u8bf7\u9009\u62e9\u5728 <a href=\"https:\/\/www.semrush.com\/kb\/539-configuring-site-audit\">\u914d\u7f6e\u8bbe\u7f6e<\/a>. <\/p>\n<p>\u6709\u5173\u79fb\u52a8 SEO \u7684\u66f4\u591a\u63d0\u793a\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/beginners-guide-mobile-seo\/\">\u521d\u5b66\u8005\u6307\u5357\u3002<\/a><\/p>\n<h3>\u672c\u5730\u94fe\u63a5\u5efa\u8bbe\u00a0<\/h3>\n<p>\u56e0\u6b64\uff0c\u60a8\u5df2\u7ecf\u8bbe\u7f6e\u4e86 Google \u5546\u5bb6\u8d44\u6599\uff0c\u7ba1\u7406\u4e86\u5176\u4f59\u7684\u5f15\u6587\uff0c\u73b0\u5728\u6709\u4e86\u4e00\u4e2a\u9700\u8981\u89e3\u51b3\u4ee5\u6539\u8fdb\u60a8\u7684\u7f51\u7ad9\u7684\u6280\u672f\u95ee\u9898\u5217\u8868\u3002\u4f60\u8fd8\u80fd\u505a\u4ec0\u4e48\uff1f <\/p>\n<p>\u94fe\u63a5\u5efa\u8bbe\u7684\u57fa\u7840\u5f52\u7ed3\u4e3a\u7b80\u5355\u5730\u5efa\u7acb\u8fde\u63a5\u3002\u60a8\u80fd\u5426\u5728\u5f53\u5730\u793e\u533a\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u53cd\u8fc7\u6765\u63a5\u6536\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u94fe\u63a5\uff1f 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href=\"https:\/\/www.semrush.com\/blog\/link-building\/\">\u5982\u4f55\u5efa\u7acb\u94fe\u63a5<\/a>.<\/p>\n<h3>\u672c\u5730 SEO \u7684\u67b6\u6784\u6807\u8bb0<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/win-serp-features-with-semrush\/#header2\">\u6a21\u5f0f\u6807\u8bb0<\/a> \u53ef\u4ee5\u5e2e\u52a9\u672c\u5730\u4f01\u4e1a\u51fa\u73b0\u5728\u7279\u6b8a\u7684 SERP \u529f\u80fd\u4e2d\uff0c\u4f8b\u5982\u8f6e\u64ad\u548c\u7b54\u6848\u6846\u3002 <\/p>\n<p>\u4f8b\u5982\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e0e\u672c\u5730\u4e1a\u52a1\u76f8\u5173\u7684\u67b6\u6784\u6807\u8bb0\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/schema.org\/Event\">\u6d3b\u52a8<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Review\">\u8bc4\u8bba<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/LocalBusiness\">\u5f53\u5730\u7684\u5546\u4e1a<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Organization\">\u7ec4\u7ec7<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Electrician\">\u7535\u5de5<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/HVACBusiness\">\u6696\u901a\u7a7a\u8c03\u4e1a\u52a1<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Plumber\">\u6c34\u7ba1\u5de5<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/RealEstateAgent\">\u623f\u5730\u4ea7\u4e2d\u4ecb<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Store\">\u5e97\u94fa<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/LandmarksOrHistoricalBuildings\">\u5730\u6807\u6216\u5386\u53f2\u5efa\u7b51<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Volcano\">\u706b\u5c71<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/docs\/full.html\">\u8bf7\u5728\u6b64\u5904\u67e5\u770b\u5b8c\u6574\u5217\u8868<\/a><\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6807\u8bb0\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u4fe1\u4efb\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u5728\u6211\u4eec\u7684\u7f51\u7ad9\u5ba1\u6838\u7684\u6807\u8bb0\u62a5\u544a\u4e2d\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\uff08\u5982\u679c\u6709\uff09\u6709\u591a\u5c11\u4f7f\u7528\u4e86\u4efb\u4f55\u6807\u8bb0\u3002\u6b64\u62a5\u544a\u8fd8\u4f1a\u544a\u8bc9\u60a8\u5f53\u524d\u662f\u5426\u6709\u4efb\u4f55\u6807\u8bb0\u65e0\u6548\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oTQjdDU.png\" alt=\"\" \/><\/p>\n<p>\u8981\u4e86\u89e3\u6709\u5173\u67b6\u6784\u5165\u95e8\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u6b64 <a href=\"https:\/\/www.semrush.com\/blog\/what-is-schema-beginner-s-guide-to-structured-data\/\">\u7ed3\u6784\u5316\u6570\u636e\u521d\u5b66\u8005\u6307\u5357\u3002<\/a><\/p>\n<p>\u603b\u4e4b\uff0c\u60a8\u7684\u7f51\u7ad9\u4f18\u5316\u6e05\u5355\u662f\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u5217\u8868\u7ba1\u7406\u4fee\u590d\u5f15\u6587<\/li>\n<li>\u8fdb\u884c\u73b0\u573a\u5ba1\u6838<\/li>\n<li>\u83b7\u53d6\u672c\u5730\u76f8\u5173\u7684\u53cd\u5411\u94fe\u63a5<\/li>\n<li>\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0<\/li>\n<\/ul>\n<h2>\u7f51\u4e0a\u58f0\u8a89<\/h2>\n<p>\u60a8\u7684\u5728\u7ebf\u58f0\u8a89\u662f\u8d62\u5f97\u5728\u7ebf\u641c\u7d22\u672c\u5730\u670d\u52a1\u7684\u6f5c\u5728\u65b0\u5ba2\u6237\u7684\u91cd\u8981\u56e0\u7d20\u3002 <\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u51e0\u79cd\u65b9\u5f0f\u7ba1\u7406\u60a8\u7684\u58f0\u8a89\uff1a<\/p>\n<ul>\n<li>\u5728 Google\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u8bc4\u8bba\u5e73\u53f0\u4e0a\u6536\u96c6\u6b63\u9762\u8bc4\u4ef7\u3002<\/li>\n<li>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5438\u5f15\u5ba2\u6237\u3002<\/li>\n<\/ul>\n<h3>\u5982\u4f55\u5bf9\u672c\u5730\u4e1a\u52a1\u4f7f\u7528\u8bc4\u8bba\u7ba1\u7406<\/h3>\n<p>\u8981\u83b7\u5f97\u66f4\u591a\u5728\u7ebf\u8bc4\u8bba\uff0c\u60a8\u53ef\u4ee5\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u5411\u5ba2\u6237\u8be2\u95ee\u3002 <\/p>\n<p>Google \u63d0\u4f9b <a href=\"https:\/\/marketingkit.withgoogle.com\/\">\u8425\u9500\u5957\u4ef6<\/a> \u60a8\u53ef\u4ee5\u5728\u8fd9\u91cc\u83b7\u5f97\u514d\u8d39\u7684\u8d34\u7eb8\u3001\u6d77\u62a5\u7b49\uff0c\u4ee5\u9f13\u52b1\u4eba\u4eec\u5728 Google \u4e0a\u8bc4\u8bba\u60a8\u3002<\/p>\n<p>\u5f53\u60a8\u6536\u5230\u8bc4\u8bba\u65f6\uff0c\u8bf7\u56de\u590d\u4ee5\u8868\u660e\u60a8\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002\u8ba9\u4ed6\u4eec\u77e5\u9053\u60a8\u6b23\u8d4f\u4ed6\u4eec\u7684\u6b63\u9762\u8bc4\u4ef7\uff0c\u5e76\u5bf9\u4efb\u4f55\u8d1f\u9762\u8bc4\u4ef7\u505a\u51fa\u7b54\u590d\u6216\u9053\u6b49\u3002<\/p>\n<p>\u5982\u679c\u60a8\u8f6c\u5230\u8bc4\u8bba\u9009\u9879\u5361\uff0c\u60a8\u53ef\u4ee5\u5728 Semrush \u4e0a\u7684\u5217\u8868\u7ba1\u7406\u5de5\u5177\u4e2d\u67e5\u770b\u6240\u6709\u5728\u7ebf\u8bc4\u8bba\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Qjh5s9d.png\" alt=\"KrghBf_BcWphbEQ3RWN2KZhu3Cl981nYRFnZHOiqVZQyx0G6i7dXFYAmZ1UvFXRSV-A9d2Bn1Olbd0sll4Z11S7fm9vqC9aNjOuCY6VsW1YrO4L-NhvQfJQ3hRYyKZ6aV_hRVMenuv58p0\u4e4c\u5c14\u666e\u6b66\u4f50\" \/><\/p>\n<p>\u5982\u679c\u60a8\u6709\u9ad8\u7ea7\u4f4d\u7f6e\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u56de\u590d Semrush \u5728 GBP \u548c Facebook \u4e0a\u7684\u8bc4\u8bba\uff01 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/wCmWFcJ.png\" alt=\"\u56fe\u7247.png\" \/><\/p>\n<h3>\u5982\u4f55\u901a\u8fc7\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e0e\u5ba2\u6237\u4e92\u52a8\u6765\u7ba1\u7406\u58f0\u8a89<\/h3>\n<p>\u793e\u4ea4\u5a92\u4f53\u53ef\u8ba9\u60a8\u4e0e\u5f53\u5730\u5e02\u573a\u5efa\u7acb\u8054\u7cfb\u5e76\u76f4\u63a5\u4e0e\u5ba2\u6237\u4ea4\u8c08\u3002 <\/p>\n<p>\u4f46\u662f\uff0c\u5728\u591a\u4e2a\u6e20\u9053\u4e0a\u7ba1\u7406\u60a8\u7684\u4ee3\u8868\u5e76\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u3002 <\/p>\n<p>\u4e3a\u4e86\u8ba9\u4e8b\u60c5\u53d8\u5f97\u66f4\u5bb9\u6613\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6d77\u62a5\u7b49\u65e5\u7a0b\u5b89\u6392\u5de5\u5177\u63d0\u524d\u8ba1\u5212\u60a8\u7684\u5e16\u5b50\u5e76\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff1a<\/p>\n<ul>\n<li>\u5728 Twitter 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href=\"https:\/\/www.semrush.com\/kb\/548-configuring-position-tracking\">\u914d\u7f6e<\/a> \u7528\u4e8e\u8ddf\u8e2a\u76ee\u6807\u533a\u57df\u4e2d\u7684\u76ee\u6807\u5173\u952e\u5b57\u7684\u5de5\u5177\u3002\u5b9a\u4f4d\u9009\u9879\u5305\u62ec\u56fd\u5bb6\/\u5730\u533a\u3001\u5dde\uff08\u5728\u7f8e\u56fd\uff09\u3001\u57ce\u5e02\uff0c\u751a\u81f3\u90ae\u653f\u7f16\u7801\u3002 <\/p>\n<p>\u6839\u636e\u60a8\u7684\u5e10\u6237\u7ea7\u522b\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u540c\u4e00\u9879\u76ee\u4e2d\u7684\u591a\u79cd\u8bbe\u5907\u7c7b\u578b\u548c\u4f4d\u7f6e\u3002 <\/p>\n<p>\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u6bcf\u5929\u66f4\u65b0\u60a8\u7f51\u7ad9\u7684\u5f53\u524d\u6392\u540d\u548c\u7ade\u4e89\u5bf9\u624b\uff0c\u56e0\u6b64\u60a8\u6c38\u8fdc\u4e0d\u4f1a\u9519\u8fc7\u4efb\u4f55\u4eba\u6392\u540d\u7684\u53d8\u5316\u3002<\/p>\n<p>\u8bbe\u7f6e\u4f4d\u7f6e\u8ddf\u8e2a\u6d3b\u52a8\u540e\uff0c\u60a8\u53ef\u4ee5\u8fc7\u6ee4\u62a5\u544a\u4ee5\u67e5\u627e\u5177\u6709 SERP \u529f\u80fd\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>\u8fc7\u6ee4\u5668\u53ef\u4ee5\u5305\u62ec\u672c\u5730\u5305\u3001\u9152\u5e97\u5305\u3001\u56fe\u50cf\u3001\u7279\u8272\u7247\u6bb5\u4ee5\u53ca\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u7684\u5176\u4ed6\u7279\u6b8a\u7ed3\u679c\uff08\u8bf7\u8bb0\u4f4f\uff1a\u67b6\u6784\u6807\u8bb0\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\uff01\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/KQb4E2Z.png\" alt=\"mlDD_E5FWQuho5CyudOdoNKtOE9S03gUo5p_-5fdzPiGw5XZ8tKdZ24Ho2X0PV1D8jcsCCXBdJyQG5jluY-10XcVrF1MCB_Fj4n23ghDp1gwE0SfM75tPQkV9pW_oJjzqbqAnP1zjQNHC0 ZQTkzOeSg\" \/><\/p>\n<p>\u6700\u540e\uff0c\u5982\u679c\u60a8\u60f3\u5728 Google \u5730\u56fe\u4e2d\u8ddf\u8e2a\u60a8\u7684\u4f4d\u7f6e\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5217\u8868\u7ba1\u7406\u4e2d\u7684\u9ad8\u7ea7\u4f4d\u7f6e\u6765\u5b9e\u73b0\u3002 <\/p>\n<p>\u4e00\u65e6\u60a8\u7684\u4f4d\u7f6e\u662f\u4f18\u8d28\u7684\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f7f\u7528\u6240\u9700\u7684\u534a\u5f84\u5927\u5c0f\uff08\u82f1\u91cc\u6216\u516c\u91cc\uff09\u548c\u7f51\u683c\u5927\u5c0f\uff083\u00d73\u30015\u00d75 \u6216 7\u00d77\uff09\u6765\u914d\u7f6e\u70ed\u56fe\u3002 <\/p>\n<p>\u8be5\u5730\u56fe\u6bcf\u6708\u90fd\u4f1a\u66f4\u65b0\u60a8\u7684\u4f4d\u7f6e\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u60a8\u5728\u60a8\u6240\u5728\u533a\u57df\u5185\u7684\u7cbe\u786e\u4f4d\u7f6e\u7684\u6392\u540d\u4ee5\u53ca\u60a8\u7684\u77e5\u540d\u5ea6\u5982\u4f55\u589e\u957f\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fYiAtCC.png\" alt=\"PGakyXfvzxIaPs5aufcqOp530CVC9SivIJl9iEXzo1Zx8r3DxhoP36yw6CPFPBvmMinE7jIfhM4CACnG4IIdC1qlTftJ7RyXrTn71V4NB8KEBc3Ovaw7N21Xey4InOUatLwNjXDHXjbFRDG98S7sJE8\" \/><\/p>\n<p>\u8fd9\u4e9b\u8ddf\u8e2a\u65b9\u6cd5\u63d0\u4f9b\u4e86\u51fa\u8272\u7684\u89c6\u89c9\u6548\u679c\u548c\u62a5\u544a\uff0c\u53ef\u4ee5\u5728\u6574\u4e2a SEO \u8425\u9500\u6d3b\u52a8\u4e2d\u627e\u5230\u589e\u957f\u70b9\u548c\u4ecd\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002 <\/p>\n<p>\u603b\u4e4b\uff0c\u60a8\u7684\u672c\u5730\u8ddf\u8e2a\u6e05\u5355\u662f\uff1a<\/p>\n<ul>\n<li>\u8bbe\u7f6e\u4f4d\u7f6e\u8ddf\u8e2a<\/li>\n<li>\u8ddf\u8e2a\u60a8\u7684\u76ee\u6807\u533a\u57df\u548c\u8bbe\u5907\u7c7b\u578b<\/li>\n<li>\u5bfb\u627e\u672c\u5730\u5305\u3001\u7279\u8272\u7247\u6bb5\u3001\u9152\u5e97\u5305\u7b49\u7684\u673a\u4f1a<\/li>\n<li>\u4f7f\u7528\u5217\u8868\u7ba1\u7406\u70ed\u56fe\u8ddf\u8e2a\u60a8\u7684 Google \u5730\u56fe\u4f4d\u7f6e<\/li>\n<\/ul>\n<h3>\u4e0b\u8f7d\u514d\u8d39\u7684\u672c\u5730 SEO \u68c0\u67e5\u5217\u8868<\/h3>\n<ul>\n<li><a href=\"https:\/\/s4.tenten.co\/Checklist-Local-SEO-Success.pdf\">\u7ec8\u6781\u6e05\u5355 \u2013 \u672c\u5730 SEO \u6210\u529fPDF<\/a><\/li>\n<li><a href=\"https:\/\/resources.tenten.co\/l\/local-seo-checklist\">\u4e0b\u8f7d\u514d\u8d39\u7684\u672c\u5730 SEO PDF \u6e05\u5355<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u5f81\u670d Google \u5e76\u7edf\u6cbb\u4f60\u7684\u57ce\u5e02\u3002\u4e0b\u8f7d\u6b64\u514d\u8d39\u6e05\u5355\u5e76\u5927\u5e45\u63d0\u5347\u60a8\u7684\u6392\u540d\u3001\u7ba1\u7406\u58f0\u8a89\u5e76\u5438\u5f15\u5ba2\u6237\u3002 \uff08\u5173\u952e\u8bcd\uff1a\u672c\u5730SEO\u3001\u6392\u540d\u3001\u58f0\u8a89\u3001\u5ba2\u6237\u5438\u5f15\u529b\uff09","protected":false},"author":1,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[238,237,233,235],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-building","8":"category-on-page-seo","9":"category-seo","10":"category-what-is-seo","11":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Local SEO Checklist for Business Growth - AI SEO Agency<\/title>\n<meta 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