{"id":2931,"date":"2024-01-13T09:01:16","date_gmt":"2024-01-13T01:01:16","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2931"},"modified":"2024-01-13T09:11:25","modified_gmt":"2024-01-13T01:11:25","slug":"entity-seo-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u5b9e\u4f53seo\u7ec8\u6781\u6307\u5357\/","title":{"rendered":"\u5b9e\u4f53 SEO\uff1a\u8bed\u4e49\u4f18\u5316\u548c\u66f4\u9ad8 Google \u6392\u540d\u7684\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p>\u5728 SEO \u7684\u4e16\u754c\u4e2d\uff0c\u5b9e\u4f53 SEO \u7531\u4e8e\u5176\u5bf9\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u5df2\u8bc1\u5b9e\u7684\u5f71\u54cd\u800c\u83b7\u5f97\u4e86\u6781\u5927\u7684\u5173\u6ce8\u3002\u672c\u6587\u65e8\u5728\u9610\u660e\u5b9e\u4f53 SEO \u7684\u590d\u6742\u6027\uff0c\u5e76\u63d0\u4f9b\u5229\u7528\u8bed\u4e49\u4f18\u5316\u6765\u83b7\u5f97 Google 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\u4e13\u5229\u5e76\u4e86\u89e3\u57fa\u672c\u7684\u673a\u5668\u5b66\u4e60\u3002<\/li>\n<li>YouTube \u8ba9\u5b66\u4e60\u5f88\u591a\u4e1c\u897f\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u4f46\u5bf9\u4e8e\u5b9e\u4f53\u5374\u4e0d\u662f\u8fd9\u6837\u3002\u73b0\u5728\uff0c\u4f60\u5fc5\u987b\u5411NLP\u7814\u7a76\u4eba\u5458\u5b66\u4e60\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u5230SEO\u4e0a\u3002<\/li>\n<\/ul>\n<p>\u672c\u6587\u5c06\u5e2e\u52a9\u89e3\u51b3\u8fd9\u56db\u4e2a\u95ee\u9898\u3002\u4f60\u5c06\u5b66\u4e60\uff1a<\/p>\n<ul>\n<li>\u4ec0\u4e48\u662f\u5b9e\u4f53\u53ca\u5176\u91cd\u8981\u6027\u3002<\/li>\n<li>\u8bed\u4e49\u641c\u7d22\u7684\u5386\u53f2\u3002<\/li>\n<li>\u5982\u4f55\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u53d1\u73b0\u548c\u4f7f\u7528\u5b9e\u4f53\u3002<\/li>\n<li>\u5982\u4f55\u4f7f\u7528\u5b9e\u4f53\u6765\u63d0\u9ad8\u7f51\u7ad9\u6392\u540d\u3002<\/li>\n<\/ul>\n<h3><a id=\"what-is-entity-seo-and-its-impact-on-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ec0\u4e48\u662f\u5b9e\u4f53SEO\u53ca\u5176\u5bf9\u6392\u540d\u7684\u5f71\u54cd\uff1f<\/h3>\n<p>\u5b9e\u4f53 SEO \u662f\u641c\u7d22\u5f15\u64ce\u5bf9\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u5e76\u7406\u89e3\u5176\u542b\u4e49\u7684\u672a\u6765\u3002<\/p>\n<h3><a id=\"how-google-uses-entities-in-search-algorithms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u5982\u4f55\u5728\u641c\u7d22\u7b97\u6cd5\u4e2d\u4f7f\u7528\u5b9e\u4f53<\/h3>\n<p>Google\u7684\u641c\u7d22\u7b97\u6cd5\u4e25\u91cd\u4f9d\u8d56\u5b9e\u4f53\u6765\u7406\u89e3\u4e0d\u540c\u5b9e\u4f53\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u89e3\u91ca\u641c\u7d22\u610f\u56fe\u5e76\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u76f8\u5173\u7684\u641c\u7d22\u7ed3\u679c\u3002\u7f51\u7ad9\u53ef\u4ee5\u5e2e\u52a9 Google \u5b9a\u4e49\u5b9e\u4f53\u5e76\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u548c\u67b6\u6784\u6807\u8bb0\u5efa\u7acb\u8fde\u63a5\u3002<\/p>\n<h3><a id=\"benefits-of-entity-based-seo-for-modern-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u57fa\u4e8e\u5b9e\u4f53\u7684 SEO \u5bf9\u73b0\u4ee3\u641c\u7d22\u7684\u4f18\u52bf<\/h3>\n<p>\u5411\u57fa\u4e8e\u5b9e\u4f53\u7684 SEO \u7684\u8f6c\u53d8\u63d0\u4f9b\u4e86\u8bb8\u591a\u4f18\u52bf\uff0c\u5305\u62ec\u7406\u89e3\u641c\u7d22\u610f\u56fe\u7684\u7cbe\u7ec6\u65b9\u6cd5\u3001\u4f18\u5316\u76f8\u5173\u5b9e\u4f53\u7684\u5185\u5bb9\u4ee5\u53ca\u4e0e Google \u5bf9\u8bed\u4e49\u641c\u7d22\u7684\u5f3a\u8c03\u4fdd\u6301\u4e00\u81f4\u3002\u901a\u8fc7\u6218\u7565\u6027\u5730\u5173\u6ce8\u5b9e\u4f53\uff0c\u7f51\u7ad9\u53ef\u4ee5\u5229\u7528 SEO \u7684\u73b0\u4ee3\u65b9\u6cd5\u5e76\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u6027\u3002<\/p>\n<ul>\n<li>\u4f60\u600e\u4e48\u77e5\u9053\u5b9e\u4f53\u662f\u4ec0\u4e48\uff1f<\/li>\n<li>\u641c\u7d22\u7ed3\u679c\u663e\u793a\u8bb8\u591a\u5b9e\u4f53\u793a\u4f8b\u3002<\/li>\n<li>\u719f\u6089\u7684\u5b9e\u4f53\u5305\u62ec\u5730\u70b9\u3001\u4eba\u7269\u6216\u4f01\u4e1a\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/V7Ey6Ug.png\" alt=\"\" \/><\/p>\n<p>\u4f8b\u5982\uff0c\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u610f\u56fe\u96c6\u7fa4\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u968f\u7740\u4e3b\u9898\u53d8\u5f97\u66f4\u52a0\u660e\u663e\uff0c\u8fd9\u4e9b\u529f\u80fd\u5c31\u4f1a\u51fa\u73b0\u5f97\u66f4\u591a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/gWnzALB.png\" alt=\"Google\u7b80\u4ecb\u9875\" \/><\/p>\n<p>\u5982\u679c\u60a8\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5b9e\u4f53\uff0c\u90a3\u4e48\u4e00\u4e2a SEO \u6d3b\u52a8\u5c31\u53ef\u4ee5\u6539\u53d8\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\u662f\u53e6\u4e00\u4e2a\u5bf9\u5b9e\u4f53\u8fdb\u884c\u5f88\u597d\u89e3\u91ca\u7684\u5730\u65b9\u3002\u4f8b\u5982\uff0c\u6709\u5173\u201c\u9c7c\u201d\u7684\u9875\u9762\u5305\u542b\u5927\u91cf\u4fe1\u606f\uff0c\u4ece\u89e3\u5256\u5b66\u5230\u5b83\u4eec\u5bf9\u4eba\u7c7b\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\u6709\u5f88\u591a\u4fe1\u606f\uff0c\u4f46\u5e76\u6ca1\u6709\u6db5\u76d6\u6240\u6709\u5185\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/HSNFlfn.png\" alt=\"Google\u56fe\u50cf\u641c\u7d22\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7bB3MjF.png\" alt=\"\u77e5\u8bc6\u9762\u677f\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nQCoMhr.png\" alt=\"\u610f\u56fe\u96c6\u7fa4\" \/><\/p>\n<h1><a id=\"what-is-an-entity\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ec0\u4e48\u662f\u5b9e\u4f53\uff1f<\/h1>\n<p>\u5b9e\u4f53\u662f\u552f\u4e00\u7684\u4e1c\u897f\uff0c\u5b83\u7684\u540d\u79f0\u3001\u7c7b\u578b\u548c\u8d28\u91cf\u53ef\u4ee5\u8bc6\u522b\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u4e0e\u5176\u4ed6\u5b9e\u4f53\u8fde\u63a5\u3002\u4ec5\u5f53\u5b83\u5217\u5728\u5b9e\u4f53\u76ee\u5f55\u4e2d\u65f6\u624d\u88ab\u8ba4\u4e3a\u662f\u51c6\u786e\u7684\u3002<\/p>\n<p>\u5b9e\u4f53\u76ee\u5f55\u4e3a\u6bcf\u4e2a\u5b9e\u4f53\u63d0\u4f9b\u552f\u4e00\u7684 ID\u3002\u6211\u7684\u673a\u6784\u5c06\u8fd9\u4e9b ID \u7528\u4e8e\u4e0d\u540c\u7684\u670d\u52a1\u548c\u4ea7\u54c1\u3002<\/p>\n<p>\u4ec5\u4ec5\u56e0\u4e3a\u67d0\u4e2a\u4e1c\u897f\u4e0d\u5728\u76ee\u5f55\u4e2d\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4e0d\u662f\u4e00\u4e2a\u5b9e\u4f53\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\u662f\u4e00\u4e2a\u5e7f\u6cdb\u7684\u5b9e\u4f53\u6570\u636e\u5e93\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u6570\u636e\u5e93\u3002\u5176\u4ed6\u793a\u4f8b\u5305\u62ec Wikidata\u3001DBpedia\u3001Freebase \u548c Yago\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eXCZSOM.png\" alt=\"\u9c7c - \u7ef4\u57fa\u767e\u79d1\u5b9e\u4f53\" \/><\/p>\n<p>\u5b9e\u4f53\u94fe\u63a5\u975e\u7ed3\u6784\u5316\u548c\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n<p>\u5b83\u4eec\u4f7f\u975e\u7ed3\u6784\u5316\u6587\u672c\u66f4\u52a0\u4e30\u5bcc\uff0c\u5e76\u6709\u52a9\u4e8e\u7528\u7ed3\u6784\u5316\u4fe1\u606f\u586b\u5145\u77e5\u8bc6\u5e93\u3002<\/p>\n<p>\u5728\u6587\u672c\u4e2d\u67e5\u627e\u5b9e\u4f53\u5e76\u5c06\u5176\u94fe\u63a5\u5230\u77e5\u8bc6\u5e93\u79f0\u4e3a\u5b9e\u4f53\u94fe\u63a5\u3002<\/p>\n<p>\u5b9e\u4f53\u5e2e\u52a9\u6211\u4eec\u548c\u673a\u5668\u66f4\u597d\u5730\u7406\u89e3\u6587\u672c\u3002<\/p>\n<p>\u8ddf\u4e0a\u6709\u5173\u5b9e\u4f53\u7684\u65b0\u4fe1\u606f\u662f\u4e00\u9879\u8270\u82e6\u7684\u5de5\u4f5c\u3002<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u5e26\u6709\u5b9e\u4f53\u63d0\u53ca\u7684\u6587\u6863\u6765\u8f7b\u677e\u66f4\u65b0\u77e5\u8bc6\u5e93\u3002<\/p>\n<p>\u5b9e\u4f53\u6539\u5584\u4e86\u6211\u4eec\u7406\u89e3\u641c\u7d22\u4e2d\u7684\u67e5\u8be2\u548c\u6587\u6863\u5185\u5bb9\u7684\u65b9\u5f0f\u3002<\/p>\n<p>[\u6269\u5c55\u547d\u540d\u5b9e\u4f53] \u7814\u7a76\u8bba\u6587\u8ba8\u8bba\u4e86\u4e0d\u540c\u7c7b\u578b\u7684\u5b9e\u4f53\uff0c\u5305\u62ec\u60f3\u6cd5\u548c\u6982\u5ff5\u3002<\/p>\n<p>\u4f7f\u7528\u6a21\u7cca\u7684\u6982\u5ff5\u610f\u5473\u7740\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u7528\u8bb8\u591a\u6587\u7ae0\u6765\u6559\u6388 Google\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/SNfHEgT.png\" alt=\"\u96c5\u6b4c\u77e5\u8bc6\u56fe\u8c31\" \/><\/p>\n<h1><a id=\"google-s-history-with-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u4e0e\u5b9e\u4f53\u7684\u5386\u53f2<\/h1>\n<p>Google \u4e8e 2010 \u5e74 7 \u6708 16 \u65e5\u6536\u8d2d\u4e86 Freebase\u3002\u8fd9\u662f\u5411\u5f53\u4eca\u5b9e\u4f53\u641c\u7d22\u7cfb\u7edf\u8fc8\u51fa\u7684\u4e00\u5927\u6b65\u3002<\/p>\n<p>\u5728 Freebase \u4e4b\u540e\uff0cGoogle \u5f00\u59cb\u4f7f\u7528 Wikidata\u3002<\/p>\n<p>Google\u3001Bing \u548c Yahoo \u521b\u5efa\u4e86 Schema.org \u6765\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u535a\u5ba2\u548c\u975e\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n<p>Google \u63d0\u4f9b\u4e86\u5728\u7f51\u7ad9\u4e0a\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u7684\u6307\u5357\u3002<\/p>\n<p>Google \u7684\u535a\u6587\u201c<a href=\"https:\/\/www.blog.google\/products\/search\/improving-search-next-20-years\/?ref=kevin-indig.com\">\u6539\u5584\u672a\u6765 20 \u5e74\u7684\u641c\u7d22<\/a>\u201d\u8c08\u8bba\u5173\u6ce8\u6587\u6863\u76f8\u5173\u6027\u548c\u8d28\u91cf\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd\u3002<\/p>\n<p>Google \u4f7f\u7528\u77e5\u8bc6\u56fe\u548c\u6570\u636e\u6293\u53d6\u6765\u6539\u8fdb\u641c\u7d22\u3002<\/p>\n<p>Google \u5728\u4e0d\u5230\u5341\u5e74\u7684\u65f6\u95f4\u91cc\u4ece 5.7 \u4ebf\u4e2a\u5b9e\u4f53\u548c 180 \u4ebf\u4e2a\u4e8b\u5b9e\u589e\u52a0\u5230 8000 \u4ebf\u4e2a\u4e8b\u5b9e\u548c 80 \u4ebf\u4e2a\u5b9e\u4f53\u3002<\/p>\n<h1><a id=\"how-is-the-entity-model-better-than-previous-search-models\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5b9e\u4f53\u6a21\u578b\u4e0e\u4e4b\u524d\u7684\u641c\u7d22\u6a21\u578b\u76f8\u6bd4\u6709\u4f55\u4f18\u52bf\uff1f<\/h1>\n<p>\u65e7\u7684\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u641c\u7d22\u6a21\u578b\u65e0\u6cd5\u627e\u5230<\/p>\n<p>\u76f8\u5173\u6587\u6863\uff08\u5982\u679c\u6ca1\u6709\u67e5\u8be2\u4e2d\u7684\u786e\u5207\u5355\u8bcd\uff09\u3002<\/p>\n<p>\u4f7f\u7528 <strong><em>Ctrl + F<\/em><\/strong> \u9875\u9762\u4e0a\u4e0e\u8fd9\u4e9b\u65e7\u6a21\u578b\u7c7b\u4f3c\u3002<\/p>\n<p>\u7f51\u7edc\u4e0a\u6bcf\u5929\u90fd\u6709\u592a\u591a\u65b0\u6570\u636e\uff0cGoogle \u65e0\u6cd5\u7406\u89e3\u6bcf\u4e2a\u5355\u8bcd\u548c\u9875\u9762\u3002<\/p>\n<p>\u5b9e\u4f53\u5e2e\u52a9 Google \u4e8b\u534a\u529f\u500d\u5730\u66f4\u597d\u5730\u7406\u89e3\u3002<\/p>\n<p>\u5b9e\u4f53\u4e13\u5bb6 Krisztian Balog \u63d0\u51fa\u4e86\u4e09\u79cd\u6539\u8fdb\u641c\u7d22\u7684\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong>\u57fa\u4e8e\u6269\u5c55<\/strong>\uff1a\u5c06\u76f8\u5173\u672f\u8bed\u6dfb\u52a0\u5230\u641c\u7d22\u4e2d\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u6295\u5f71<\/strong>\uff1a\u4f7f\u7528\u5b9e\u4f53\u6765\u7406\u89e3\u67e5\u8be2\u548c\u6587\u6863\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u5b9e\u4f53<\/strong>\uff1a\u4f7f\u7528\u5b9e\u4f53\u6dfb\u52a0\u5230\u5e38\u89c4\u7684\u57fa\u4e8e\u672f\u8bed\u7684\u641c\u7d22\u4e2d\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u65b9\u6cd5\u6709\u52a9\u4e8e\u66f4\u5168\u9762\u5730\u4e86\u89e3\u7528\u6237\u6b63\u5728\u641c\u7d22\u7684\u5185\u5bb9\u3002<\/p>\n<p>Balog \u8fd8\u8ba8\u8bba\u4e86\u7528\u4e8e\u6620\u5c04\u5b9e\u4f53\u7684\u516d\u79cd\u590d\u6742\u7b97\u6cd5\u3002<\/p>\n<h3><a id=\"how-to-take-advantage-of-entity-seo-for-higher-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u4f55\u5229\u7528\u5b9e\u4f53 SEO \u83b7\u5f97\u66f4\u9ad8\u6392\u540d<\/h3>\n<p>\u4e3a\u4e86\u9488\u5bf9\u5b9e\u4f53\u8fdb\u884c\u4f18\u5316\uff0c\u7f51\u7ad9\u5e94\u8fdb\u884c\u5b9e\u4f53\u5ba1\u6838\uff0c\u4ee5\u8bc6\u522b\u5185\u5bb9\u4e2d\u7684\u76f8\u5173\u5b9e\u4f53\u5e76\u786e\u5b9a\u5176\u4f18\u5148\u7ea7\u3002\u901a\u8fc7\u4e86\u89e3 Google \u5982\u4f55\u5728\u5176\u7b97\u6cd5\u548c\u77e5\u8bc6\u56fe\u4e2d\u4f7f\u7528\u5b9e\u4f53\uff0c\u7f51\u7ad9\u53ef\u4ee5\u6218\u7565\u6027\u5730\u4f18\u5316\u5176\u5185\u5bb9\uff0c\u4ee5\u4e0e\u9002\u5f53\u7684\u5b9e\u4f53\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u6027\u3002<\/p>\n<h2><a id=\"implementing-entity-based-strategies\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5b9e\u65bd\u57fa\u4e8e\u5b9e\u4f53\u7684\u7b56\u7565<\/h2>\n<p>\u5b9e\u65bd\u57fa\u4e8e\u5b9e\u4f53\u7684\u7b56\u7565\u5bf9\u4e8e\u6700\u5927\u5316\u8bed\u4e49\u4f18\u5316\u7684\u4f18\u52bf\u548c\u589e\u5f3a\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u7684\u53ef\u89c1\u6027\u81f3\u5173\u91cd\u8981\u3002\u7f51\u7ad9\u53ef\u4ee5\u5c06\u5176\u5185\u5bb9\u4e0e\u76f8\u5173\u5b9e\u4f53\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u901a\u8fc7\u5173\u6ce8\u5b9e\u4f53\u6765\u63d0\u9ad8\u6392\u540d\u3002\u57fa\u4e8e\u5b9e\u4f53\u7684\u7b56\u7565\u6d89\u53ca\u5229\u7528\u5404\u79cd\u7b56\u7565\u6765\u4f18\u5316\u5b9e\u4f53\u5e76\u589e\u5f3a\u6574\u4f53\u641c\u7d22\u6548\u679c\u3002<\/p>\n<h3><a id=\"utilizing-schema-markup-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5bf9\u5b9e\u4f53\u4f7f\u7528\u67b6\u6784\u6807\u8bb0<\/h3>\n<p>\u67b6\u6784\u6807\u8bb0\u5bf9\u4e8e\u4ee5\u641c\u7d22\u5f15\u64ce\uff08\u5c24\u5176\u662f Google\uff09\u53ef\u4ee5\u8f7b\u677e\u89e3\u91ca\u548c\u5229\u7528\u4ee5\u589e\u5f3a\u641c\u7d22\u7ed3\u679c\u7684\u683c\u5f0f\u5b9a\u4e49\u548c\u5448\u73b0\u5b9e\u4f53\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\u548c\u6a21\u5f0f\u6807\u8bb0\uff0c\u7f51\u7ad9\u53ef\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u4e0d\u540c\u5b9e\u4f53\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u6700\u7ec8\u63d0\u9ad8\u5176\u5185\u5bb9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u6027\u3002<\/p>\n<h3><a id=\"entity-audit-analyzing-and-optimizing-entity-signals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5b9e\u4f53\u5ba1\u8ba1\uff1a\u5206\u6790\u548c\u4f18\u5316\u5b9e\u4f53\u4fe1\u53f7<\/h3>\n<p>\u5b9e\u4f53\u5ba1\u6838\u5bf9\u4e8e\u8bc6\u522b\u7f51\u7ad9\u5185\u5bb9\u4e2d\u7684\u76f8\u5173\u5b9e\u4f53\u5e76\u786e\u5b9a\u5176\u4f18\u5148\u7ea7\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u6d89\u53ca\u5206\u6790\u73b0\u6709\u5b9e\u4f53\u5e76\u4f18\u5316\u5185\u5bb9\u4ee5\u4e0e\u9002\u5f53\u7684\u5b9e\u4f53\u53ca\u5176\u5c5e\u6027\u4fdd\u6301\u4e00\u81f4\u3002\u901a\u8fc7\u4e86\u89e3\u5b9e\u4f53\u4fe1\u53f7\u4ee5\u53ca\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u89e3\u91ca\u5b83\u4eec\uff0c\u7f51\u7ad9\u53ef\u4ee5\u6218\u7565\u6027\u5730\u4f18\u5316\u5176\u5185\u5bb9\uff0c\u4ee5\u63d0\u9ad8\u6392\u540d\u548c\u53ef\u89c1\u5ea6\u3002<\/p>\n<h1><a id=\"three-types-of-data-structures\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e09\u79cd\u6570\u636e\u7ed3\u6784<\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/vVZ8Bt4.png\" alt=\"\u4e09\u79cd\u6570\u636e\u7ed3\u6784\" \/><\/p>\n<p>\u6b64\u56fe\u663e\u793a\u4e86\u6570\u636e\u4e2d\u7684\u5173\u7cfb\u6709\u591a\u4e48\u590d\u6742\u3002\u8fd9\u79cd\u6a21\u5f0f\u4e5f\u53ef\u4ee5\u5728\u9010\u9875\u6a21\u5f0f\u4e2d\u770b\u5230\u3002<\/p>\n<p>\u8981\u83b7\u53d6\u5b9e\u4f53\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4e09\u79cd\u6570\u636e\u7ed3\u6784\uff1a<\/p>\n<ul>\n<li><strong>\u975e\u7ed3\u6784\u5316\u5b9e\u4f53\u63cf\u8ff0<\/strong>\uff1a\u8bc6\u522b\u5e76\u6e05\u9664\u5bf9\u5176\u4ed6\u5b9e\u4f53\u7684\u5f15\u7528\u3002<\/li>\n<li><strong>\u534a\u7ed3\u6784\u5316<\/strong>\uff1a\u50cf\u7ef4\u57fa\u767e\u79d1\u4e00\u6837\uff0c\u4e0e\u5176\u4ed6\u5b9e\u4f53\u7684\u94fe\u63a5\u5f88\u6e05\u6670\u3002<\/li>\n<li><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1a\u56fe\u4e2d\u7684 RDF \u4e09\u5143\u7ec4\uff08\u5982\u77e5\u8bc6\u56fe\uff09\u3002<\/li>\n<\/ul>\n<p>\u7ed3\u6784\u4e0d\u826f\u7684\u6587\u672c\u4f1a\u524a\u5f31 IR \u5206\u6570\u3002<\/p>\n<p>\u4f7f\u7528\u5b9e\u4f53\u5c5e\u6027\u548c\u5173\u7cfb\u53ef\u4ee5\u63d0\u9ad8\u6027\u80fd\u3002<\/p>\n<h1><a id=\"using-wikipedia-for-entity-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 Wikipedia \u6765\u4e86\u89e3\u5b9e\u4f53 SEO<\/h1>\n<h3><a id=\"structure-of-wikipedia-pages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7ef4\u57fa\u767e\u79d1\u9875\u9762\u7684\u7ed3\u6784<\/h3>\n<p>\u7ef4\u57fa\u767e\u79d1\u6587\u7ae0\u901a\u5e38\u4ee5\u79f0\u4e3a\u201c\u7ebf\u7d22\u201d\u7684\u6458\u8981\u5f00\u5934\u3002\u4ee5\u4e00\u79cd\u8ba9\u4eba\u4eec\u60f3\u8981\u9605\u8bfb\u66f4\u591a\u7684\u65b9\u5f0f\u6765\u7f16\u5199\u5b83\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\u4e0a\u7684\u94fe\u63a5\u4e0d\u4ec5\u4ec5\u7528\u4e8e\u5bfc\u822a\uff1b\u8fd8\u7528\u4e8e\u5bfc\u822a\u3002\u5b83\u4eec\u663e\u793a\u4e86\u6587\u7ae0\u4e4b\u95f4\u7684\u8054\u7cfb\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u7ef4\u57fa\u767e\u79d1\u9875\u9762\u7684\u90e8\u5206\u5185\u5bb9\uff1a<\/p>\n<ul>\n<li>\u6807\u9898<\/li>\n<li>\u5f15\u7ebf\u90e8\u5206\n<ul>\n<li>\u6d88\u6b67\u4e49\u94fe\u63a5<\/li>\n<li>\u4fe1\u606f\u6846<\/li>\n<li>\u4ecb\u7ecd\u6027\u6587\u5b57<\/li>\n<\/ul>\n<\/li>\n<li>\u76ee\u5f55<\/li>\n<li>\u6b63\u6587\u5185\u5bb9<\/li>\n<li>\u9644\u5f55\u548c\u5e95\u90e8\u4e8b\u9879\n<ul>\n<li>\u53c2\u8003\u6587\u732e\u548c\u6ce8\u91ca<\/li>\n<li>\u5916\u90e8\u94fe\u63a5<\/li>\n<li>\u7c7b\u522b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1><a id=\"how-to-optimize-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u4f55\u9488\u5bf9\u5b9e\u4f53\u8fdb\u884c\u4f18\u5316<\/h1>\n<p>\u4ee5\u4e0b\u662f\u4f18\u5316\u5b9e\u4f53\u65f6\u9700\u8981\u8003\u8651\u7684\u4e8b\u9879\uff1a<\/p>\n<ul>\n<li>\u5728\u9875\u9762\u4e0a\u5305\u542b\u76f8\u5173\u5355\u8bcd\u3002<\/li>\n<li>\u5355\u8bcd\u548c\u77ed\u8bed\u51fa\u73b0\u5728\u9875\u9762\u4e0a\u7684\u9891\u7387\u5982\u4f55\uff1f<\/li>\n<li>\u5982\u4f55\u5728\u9875\u9762\u4e0a\u7ec4\u7ec7\u6982\u5ff5\u3002<\/li>\n<li>\u4f7f\u7528\u975e\u7ed3\u6784\u5316\u3001\u534a\u7ed3\u6784\u5316\u548c\u7ed3\u6784\u5316\u6570\u636e\u3002<\/li>\n<li>\u4f7f\u7528\u4e3b\u8c13\u5bbe\u5bf9 (SPO)\u3002<\/li>\n<li>\u50cf\u4e66\u672c\u9875\u9762\u4e00\u6837\u7ec4\u7ec7\u7f51\u7edc\u6587\u6863\u3002<\/li>\n<li>\u7f51\u7edc\u6587\u6863\u5728\u7f51\u7ad9\u4e0a\u7684\u6392\u5217\u65b9\u5f0f\u3002<\/li>\n<li>\u5728\u7f51\u7edc\u6587\u6863\u4e2d\u5305\u542b\u5b9e\u4f53\u7684\u5df2\u77e5\u7279\u5f81\u3002<\/li>\n<\/ul>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u77e5\u8bc6\u5e93\u901a\u5e38\u79f0\u4e3a\u77e5\u8bc6\u56fe\u3002<\/p>\n<p>\u641c\u7d22\u7ed3\u679c\u53ef\u80fd\u4f1a\u6839\u636e\u7528\u6237\u7684\u610f\u56fe\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>\u60a8\u7684\u9875\u9762\u5e94\u8be5\u6db5\u76d6\u4e0d\u540c\u7c7b\u578b\u7684\u641c\u7d22\u610f\u56fe\u3002<\/p>\n<p>Google \u4f7f\u7528\u4e0e\u641c\u7d22\u67e5\u8be2\u76f8\u5173\u7684 People Also Ask\u3001People Search For \u548c Autocomplete \u7b49\u5de5\u5177\u3002<\/p>\n<p>\u60a8\u7684\u6587\u6863\u5e94\u8be5\u5177\u6709\u5c3d\u53ef\u80fd\u591a\u7684\u641c\u7d22\u610f\u56fe\u53d8\u4f53\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5Rx9rpN.png\" alt=\"\u4eba\u4eec\u8fd8\u95ee\" \/><\/p>\n<p>Google \u7684\u5de5\u5177\u7ed9\u51fa\u663e\u7740\u6027\u5206\u6570\uff0c\u663e\u793a Google \u5982\u4f55\u67e5\u770b\u5185\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zoZZKio.png\" alt=\"Google API\u5de5\u5177\" \/><\/p>\n<p>\u6bcf\u4e2a\u5355\u8bcd\u548c\u6bb5\u843d\u5bf9\u4e8e\u5b9e\u4f53 SEO \u90fd\u5f88\u91cd\u8981\u3002<\/p>\n<p>\u8bed\u8a00\u662f\u6709\u6b67\u4e49\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u8ba9\u6211\u4eec\u7684\u8bed\u8a00\u66f4\u76f4\u767d\u5230Google\u3002<\/p>\n<p>\u73b0\u4ee3\u6d88\u6b67\u8003\u8651\u4e09\u4ef6\u4e8b\uff1a<\/p>\n<ol>\n<li>\u5b9e\u4f53\u548c\u63d0\u53ca\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li>\u63d0\u53ca\u8be5\u5b9e\u4f53\u7684\u6587\u5b57\u6709\u591a\u76f8\u4f3c\uff1f<\/li>\n<li>\u6587\u6863\u4e2d\u7684\u6240\u6709\u5b9e\u4f53\u94fe\u63a5\u51b3\u7b56\u5982\u4f55\u534f\u540c\u5de5\u4f5c\uff1f<\/li>\n<\/ol>\n<p><img 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