{"id":2892,"date":"2024-01-06T09:03:48","date_gmt":"2024-01-06T17:03:48","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2892"},"modified":"2024-01-07T01:10:06","modified_gmt":"2024-01-06T17:10:06","slug":"what-is-google-search-console","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u4ec0\u4e48\u662f\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\/","title":{"rendered":"\u4ec0\u4e48\u662f Google \u641c\u7d22\u63a7\u5236\u53f0"},"content":{"rendered":"<h1>\u4ec0\u4e48\u662f Google \u641c\u7d22\u63a7\u5236\u53f0<\/h1>\n<p>\u5728\u5e7f\u9614\u4e14\u4e0d\u65ad\u53d1\u5c55\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u4e16\u754c\u4e2d\uff0cGoogle Search Console (GSC) \u662f\u7f51\u7ad9\u6240\u6709\u8005\u548c\u6570\u5b57\u8425\u9500\u4eba\u5458\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5b83\u662f\u60a8\u7684\u7f51\u7ad9\u548c Google \u641c\u7d22\u5f15\u64ce\u590d\u6742\u8fd0\u4f5c\u4e4b\u95f4\u7684\u4e00\u5ea7\u6865\u6881\u3002\u4f46 Google Search Console \u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5b83\u5982\u4f55\u6539\u53d8\u60a8\u7684\u5728\u7ebf\u5f62\u8c61\uff1f\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.tenten.co\/share\/kmIJHmXVs.jpg\" alt=\"\" \/><\/p>\n<p><strong>\u4e86\u89e3 Google \u641c\u7d22\u63a7\u5236\u53f0<\/strong><\/p>\n<p>GSC \u7684\u6838\u5fc3\u662f Google \u63d0\u4f9b\u7684\u4e00\u9879\u514d\u8d39\u670d\u52a1\uff0c\u53ef\u5e2e\u52a9\u60a8\u76d1\u63a7\u3001\u7ef4\u62a4\u60a8\u7684\u7f51\u7ad9\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5b58\u5728\u60c5\u51b5\u5e76\u8fdb\u884c\u6545\u969c\u6392\u9664\u3002\u5b83\u4e0d\u9700\u8981\u60a8\u6ce8\u518c\u5373\u53ef\u5305\u542b\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u4f46\u901a\u8fc7\u4f7f\u7528 GSC\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u63a7\u5236\u6743\u548c\u6d1e\u5bdf\u529b\uff0c\u8fd9\u53ef\u4ee5\u4f7f\u60a8\u7684\u7f51\u7ad9\u53d7\u76ca\u532a\u6d45\u3002<\/p>\n<p><strong>\u529f\u80fd\u548c\u5de5\u5177<\/strong><\/p>\n<ul>\n<li><strong>\u6293\u53d6\u548c\u7d22\u5f15\uff1a<\/strong> \u4e86\u89e3 Google \u5982\u4f55\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u5e76\u4f18\u5316\u5176\u6293\u53d6\u548c\u7d22\u5f15\u3002<\/li>\n<li><strong>\u6027\u80fd\u5206\u6790\uff1a<\/strong> \u8ddf\u8e2a\u60a8\u7684\u5185\u5bb9\u5728 Google \u641c\u7d22\u4e0a\u7684\u8868\u73b0\u4ee5\u53ca\u60a8\u7684\u6d41\u91cf\u6765\u81ea\u4f55\u5904\u3002<\/li>\n<li><strong>\u7f51\u7ad9\u9519\u8bef\uff1a<\/strong> \u8bc6\u522b\u5e76\u4fee\u590d\u53ef\u80fd\u5f71\u54cd\u7f51\u7ad9\u6027\u80fd\u7684\u95ee\u9898\u3002<\/li>\n<\/ul>\n<p><strong>\u8bbe\u7f6e Google Search Console<\/strong><\/p>\n<p>\u5f00\u59cb\u4f7f\u7528 GSC \u662f\u4e00\u4e2a\u7b80\u5355\u7684\u8fc7\u7a0b\uff0c\u4f46\u5bf9\u4e8e\u91ca\u653e\u5176\u5168\u90e8\u6f5c\u529b\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u662f\u4e00\u4e2a\u5feb\u901f\u6307\u5357\uff1a<\/p>\n<ol>\n<li><strong>\u9a8c\u8bc1\u6240\u6709\u6743\uff1a<\/strong> \u901a\u8fc7\u5411\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u4ee3\u7801\u6216\u901a\u8fc7\u60a8\u7684\u57df\u540d\u63d0\u4f9b\u5546\u6765\u8bc1\u660e\u60a8\u62e5\u6709\u8be5\u7f51\u7ad9\u3002<\/li>\n<li><strong>\u63d0\u4ea4\u7ad9\u70b9\u5730\u56fe\uff1a<\/strong> \u5e2e\u52a9Google\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u7ed3\u6784\u548c\u5185\u5bb9\u3002<\/li>\n<\/ol>\n<p><strong>\u4e3b\u8981\u7279\u5f81<\/strong><\/p>\n<p>GSC \u5177\u6709\u591a\u79cd\u529f\u80fd\uff0c\u53ef\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u7f51\u7ad9\u7684\u6027\u80fd\u3002\u8fd9 <strong>\u4eea\u8868\u677f<\/strong> \u63d0\u4f9b\u6982\u8ff0\uff0c\u800c\u50cf\u8fd9\u6837\u7684\u90e8\u5206 <strong>\u641c\u7d22\u6d41\u91cf<\/strong> \u548c <strong>\u641c\u7d22\u5916\u89c2<\/strong> \u6df1\u5165\u4e86\u89e3\u7528\u6237\u5982\u4f55\u67e5\u627e\u548c\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u7684\u5177\u4f53\u4fe1\u606f\u3002<\/p>\n<p><strong>\u6709\u6548\u4f7f\u7528 Google Search Console<\/strong><\/p>\n<p>\u8981\u771f\u6b63\u4ece GSC \u4e2d\u53d7\u76ca\uff0c\u60a8\u9700\u8981\u6709\u6548\u5730\u4f7f\u7528\u5b83\u3002\u8fd9\u610f\u5473\u7740\u5b9a\u671f\u68c0\u67e5\u9519\u8bef\u3001\u4e86\u89e3\u641c\u7d22\u5206\u6790\u5e76\u5bc6\u5207\u5173\u6ce8\u54ea\u4e9b\u9875\u9762\u88ab\u7d22\u5f15\u3002\u907f\u514d\u5e38\u89c1\u9519\u8bef\uff0c\u4f8b\u5982\u5ffd\u7565\u6293\u53d6\u9519\u8bef\u6216\u4e0d\u66f4\u65b0\u7ad9\u70b9\u5730\u56fe\u3002<\/p>\n<p><strong>SEO \u4f18\u70b9<\/strong><\/p>\n<p>\u901a\u8fc7\u4f7f\u7528 GSC\uff0c\u60a8\u53ef\u4ee5\u663e\u7740\u63d0\u9ad8\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u548c SEO\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u7528\u6237\u901a\u8fc7\u54ea\u4e9b\u5173\u952e\u5b57\u627e\u5230\u60a8\u3001\u60a8\u7684\u79fb\u52a8\u7f51\u7ad9\u7684\u8868\u73b0\u7b49\u7b49\uff0c\u6240\u6709\u8fd9\u4e9b\u5bf9\u4e8e\u5236\u5b9a\u6709\u6548\u7684 SEO \u7b56\u7565\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><strong>\u9ad8\u7ea7\u63d0\u793a<\/strong><\/p>\n<p>\u5bf9\u4e8e\u90a3\u4e9b\u5e0c\u671b\u8d70\u5f97\u66f4\u8fdc\u7684\u4eba\u6765\u8bf4\uff0c\u5c06 GSC \u4e0e Google Analytics \u6216\u5176 API \u7b49\u5176\u4ed6\u5de5\u5177\u96c6\u6210\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u81ea\u5b9a\u4e49\u89c1\u89e3\u548c\u9ad8\u7ea7\u529f\u80fd\u3002<\/p>\n<p><strong>\u5b9e\u4f8b\u63a2\u7a76<\/strong><\/p>\n<p>\u73b0\u5b9e\u4e16\u754c\u7684\u4f8b\u5b50\u8868\u660e\uff0c\u6b63\u786e\u4f7f\u7528 GSC \u53ef\u4ee5\u5e26\u6765\u591a\u5927\u7684\u53d8\u9769\u3002\u4ece\u4ed6\u4eba\u7684\u6210\u529f\u548c\u9519\u8bef\u4e2d\u5b66\u4e60\uff0c\u5c06\u6700\u4f73\u5b9e\u8df5\u5e94\u7528\u4e8e\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n<p><strong>Google Search Console \u6545\u969c\u6392\u9664<\/strong><\/p>\n<p>\u5373\u4f7f\u6211\u4eec\u4e2d\u6700\u4f18\u79c0\u7684\u4eba\u4e5f\u4f1a\u9047\u5230\u95ee\u9898\u3002\u4e86\u89e3\u5e38\u89c1\u95ee\u9898\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u8fd9\u6837\u60a8\u7684\u7f51\u7ad9\u5c31\u4e0d\u4f1a\u9519\u8fc7 Google \u641c\u7d22\u7684\u4efb\u4f55\u4e00\u4e2a\u73af\u8282\u3002<\/p>\n<p><strong>Google Search Console \u7684\u672a\u6765<\/strong><\/p>\n<p>\u4e86\u89e3 GSC \u7684\u53d1\u5c55\u65b9\u5411\uff0c\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002\u5373\u5c06\u63a8\u51fa\u54ea\u4e9b\u65b0\u529f\u80fd\uff0c\u5b83\u4eec\u53ef\u80fd\u5982\u4f55\u5f71\u54cd\u60a8\u7684 SEO \u7b56\u7565\uff1f<\/p>\n<p><strong>\u7ed3\u8bba<\/strong><\/p>\n<p>Google Search Console \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5de5\u5177\uff1b\u5b83\u662f\u4efb\u4f55\u6210\u529f\u7684 SEO \u7b56\u7565\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e86\u89e3 Google \u5982\u4f55\u770b\u5f85\u60a8\u7684\u7f51\u7ad9\u7684\u7a97\u53e3\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u5e76\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\u3002\u6709\u6548\u5229\u7528 GSC \u610f\u5473\u7740\u60a8\u4e0d\u4ec5\u5e0c\u671b\u60a8\u7684\u7f51\u7ad9\u53d6\u5f97\u6700\u4f73\u6548\u679c\uff0c\u800c\u4e14\u8fd8\u79ef\u6781\u5f15\u5bfc\u5176\u8d70\u5411\u6210\u529f\u3002<\/p>\n<p><strong>\u7ed3\u8bba\u540e\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/strong><\/p>\n<ol>\n<li>\n<p><strong>\u6211\u5e94\u8be5\u591a\u4e45\u68c0\u67e5\u4e00\u6b21 Google Search Console\uff1f<\/strong><br \/>\n\u6700\u597d\u5b9a\u671f\u68c0\u67e5 Google Search Console\uff0c\u81f3\u5c11\u6bcf\u5468\u4e00\u6b21\u3002\u8fd9\u4f7f\u60a8\u80fd\u591f\u53ca\u65f6\u4e86\u89e3\u7f51\u7ad9\u7684\u6027\u80fd\u3001\u53ca\u65f6\u53d1\u73b0\u95ee\u9898\u5e76\u8fdb\u884c\u5fc5\u8981\u7684\u4f18\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Search Console \u53ef\u4ee5\u5e2e\u52a9\u6211\u4e86\u89e3\u6d41\u91cf\u4e0b\u964d\u7684\u539f\u56e0\u5417\uff1f<\/strong><br \/>\n\u662f\u7684\uff0cGoogle Search Console \u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u60a8\u7f51\u7ad9\u6d41\u91cf\u53d8\u5316\u7684\u5b9d\u8d35\u89c1\u89e3\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u6027\u80fd\u62a5\u544a\uff0c\u68c0\u67e5\u662f\u5426\u6709\u624b\u52a8\u64cd\u4f5c\u6216\u5904\u7f5a\uff0c\u5e76\u786e\u5b9a\u53ef\u80fd\u5bfc\u81f4\u6d41\u91cf\u4e0b\u964d\u7684\u7279\u5b9a\u9875\u9762\u6216\u67e5\u8be2\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5982\u4f55\u4f7f\u7528 GSC \u6765\u63d0\u9ad8\u7f51\u7ad9\u7684\u79fb\u52a8\u53ef\u7528\u6027\uff1f<\/strong><br \/>\nGSC \u63d0\u4f9b\u79fb\u52a8\u53ef\u7528\u6027\u62a5\u544a\uff0c\u7a81\u51fa\u663e\u793a\u60a8\u7f51\u7ad9\u4e0a\u7684\u79fb\u52a8\u7279\u5b9a\u95ee\u9898\u3002\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u53ef\u4ee5\u589e\u5f3a\u79fb\u52a8\u7528\u6237\u4f53\u9a8c\u5e76\u53ef\u80fd\u63d0\u9ad8\u6392\u540d\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Analytics \u548c Google Search Console \u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><br \/>\nGoogle Analytics\u4e13\u6ce8\u4e8e\u7528\u6237\u884c\u4e3a\u548c\u7f51\u7ad9\u6d41\u91cf\uff0c\u800cGoogle Search Console\u5219\u5f3a\u8c03\u641c\u7d22\u5f15\u64ce\u76f8\u5173\u6570\u636e\u3002 GA \u7684\u8303\u56f4\u66f4\u5e7f\uff0c\u800c GSC \u5219\u7279\u5b9a\u4e8e\u6709\u673a\u641c\u7d22\u6027\u80fd\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Search Console \u5bf9\u4e8e\u4e0d\u4f9d\u8d56\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u7684\u7f51\u7ad9\u6709\u5e2e\u52a9\u5417\uff1f<\/strong><br \/>\n\u5373\u4f7f\u5bf9\u4e8e\u975e\u81ea\u7136\u6d41\u91cf\uff0cGSC \u4ecd\u53ef\u80fd\u63d0\u4f9b\u6709\u7528\u7684\u6570\u636e\u3002\u5b83\u63d0\u4f9b\u4e86\u5bf9\u7f51\u7ad9\u7d22\u5f15\u3001\u5b89\u5168\u95ee\u9898\u548c\u79fb\u52a8\u53ef\u7528\u6027\u7684\u89c1\u89e3\uff0c\u8fd9\u53ef\u4ee5\u4f7f\u6240\u6709\u7f51\u7ad9\u53d7\u76ca\u3002<\/p>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"\u5bf9 Google Search Console \u611f\u5230\u56f0\u60d1\u5417\uff1f\u901a\u8fc7\u8fd9\u672c\u9002\u5408\u521d\u5b66\u8005\u7684\u6307\u5357\uff0c\u8ba9\u60a8\u4e00\u76ee\u4e86\u7136\u3002\u4e86\u89e3\u5982\u4f55\u8ddf\u8e2a\u6392\u540d\u3001\u4fee\u590d\u9519\u8bef\u5e76\u4e3b\u5bfc\u641c\u7d22\u7ed3\u679c - 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