{"id":2873,"date":"2024-01-06T15:27:38","date_gmt":"2024-01-06T07:27:38","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2873"},"modified":"2024-01-07T01:20:48","modified_gmt":"2024-01-06T17:20:48","slug":"local-seo-guide-for-2024","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/advanced-seo\/local-seo\/2024-\u5e74\u672c\u5730-seo-\u6307\u5357\/","title":{"rendered":"2024 \u5e74\u672c\u5730 SEO \u7ec8\u6781\u6307\u5357\uff1a\u4ee5\u4e13\u5bb6\u7b56\u7565\u4e3b\u5bfc\u672c\u5730\u641c\u7d22"},"content":{"rendered":"<h1>Local SEO 101\uff1a\u5b83\u662f\u4ec0\u4e48\u3001\u4e3a\u4ec0\u4e48\u91cd\u8981\u4ee5\u53ca\u5982\u4f55\u5728\u60a8\u9644\u8fd1\u627e\u5230<\/h1>\n<p>\u5fd8\u8bb0\u6602\u8d35\u7684\u5e7f\u544a\uff1b local SEO 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\u5bf9\u76f8\u5173\u67e5\u8be2\u7684\u54cd\u5e94\u4e2d\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u9610\u660e\u4e86 Local SEO \u7684\u91cd\u8981\u6027\u3001\u5176\u673a\u5236\u548c\u638c\u63e1\u9014\u5f84\u3002<\/p>\n<p><strong>\u5efa\u8bae\uff1a<\/strong> <em>\u542f\u52a8\u514d\u8d39 Semrush \u5e10\u6237\u4ee5\u589e\u5f3a\u60a8\u7684\u65c5\u7a0b\u3002<\/em><\/p>\n<h2>\u4e3a\u4ec0\u4e48\u672c\u5730 SEO \u547d\u4ee4\u5f88\u91cd\u8981\uff1f<\/h2>\n<p>\u5c06\u60a8\u7684\u7f51\u7ad9\u63a8\u5e7f\u7ed9\u5f53\u5730\u6c11\u4f17\u7684\u5178\u578b\u65b9\u6cd5\u662f\u901a\u8fc7\u719f\u7ec3\u7684\u672c\u5730 SEO \u8425\u9500\u3002<\/p>\n<p>\u7f8e\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u548c\u82f1\u56fd\u6709\u6570\u91cf\u60ca\u4eba\u7684 75% \u7528\u6237\u8f6c\u5411 Google \u8fdb\u884c\u4f01\u4e1a\u76f8\u5173\u54a8\u8be2\u3002<\/p>\n<p>\u8fd9\u4e00\u4e8b\u5b9e\u5de9\u56fa\u4e86 Google \u4f5c\u4e3a\u8fd9\u4e9b\u56fd\u5bb6\u53ca\u5176\u4ed6\u5730\u533a\u672c\u5730\u67e5\u8be2\u7684\u9996\u8981\u641c\u7d22\u5f15\u64ce\u7684\u9738\u4e3b\u5730\u4f4d\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u201c\u9760\u8fd1\u6211\u7684\u8d2d\u7269\u201d\u7684 Google \u5730\u56fe\u67e5\u8be2\u91cf\u5728\u5168\u7403\u8303\u56f4\u5185\u6bcf\u5e74\u6fc0\u589e\u8d85\u8fc7 100%\u3002<\/p>\n<p>\u201c\u6211\u9644\u8fd1\u8425\u4e1a\u7684\u5546\u5e97\u201d\u7684\u79fb\u52a8\u641c\u7d22\u91cf\u4e5f\u663e\u7740\u4e0a\u5347\uff0c\u5728\u6700\u8fd1\u7684\u4e24\u5e74\u671f\u5185\u589e\u52a0\u4e86 250% \u4ee5\u4e0a\u3002\u6b64\u5916\uff0c\u201c\u5728\u54ea\u91cc\u8d2d\u4e70\u201d+\u201c\u6211\u9644\u8fd1\u201d\u7684\u641c\u7d22\u91cf\u5347\u7ea7\u4e86 200% \u4ee5\u4e0a\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u6bcf\u5929\u7684\u641c\u7d22\u91cf\u5de8\u5927\u3002<\/p>\n<h2>Local SEO \u7684\u673a\u68b0\u539f\u7406<\/h2>\n<p>Google \u7684\u4f20\u7edf\u6392\u540d\u53c2\u6570\u901a\u8fc7\u5176\u672c\u5730\u641c\u7d22\u7b97\u6cd5\u4e2d\u7684\u4e09\u4e2a\u4e3b\u8981\u56e0\u7d20\u8fdb\u884c\u8865\u5145\uff0c\u4ee5\u786e\u5b9a\u6700\u5408\u9002\u7684\u5339\u914d\uff1a<\/p>\n<ul>\n<li><strong>\u5173\u8054<\/strong> \uff08Google \u5546\u5bb6\u8d44\u6599\u7ed3\u679c\u4e0e\u641c\u7d22\u8005\u67e5\u8be2\u4e2d\u4f7f\u7528\u7684\u672f\u8bed\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\uff09<\/li>\n<li><strong>\u8ddd\u79bb<\/strong> \uff08Google\u5728\u641c\u7d22\u8fc7\u7a0b\u4e2d\u5bf9\u7528\u6237\u4e0e\u4f01\u4e1a\u7684\u90bb\u8fd1\u5ea6\u7684\u4f30\u8ba1\uff09<\/li>\n<li><strong>\u7a81\u51fa<\/strong> \uff08Google\u5bf9\u5176\u6f5c\u5728\u5ba2\u6237\u5bf9\u5176\u4f01\u4e1a\u5730\u4f4d\u7684\u8bc4\u4f30\uff09<\/li>\n<\/ul>\n<p>\u968f\u540e\uff0cGoogle \u5c55\u793a\u4e86\u4e24\u79cd\u672c\u5730\u67e5\u8be2\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p>\u201c\u672c\u5730\u5305\u201d\u7ed3\u679c\uff08\u5305\u62ec Google \u5730\u56fe\u548c\u4e1a\u52a1\u6982\u51b5\uff09\u548c\u6807\u51c6\u6709\u673a\u7ed3\u679c\u3002<\/p>\n<p><strong>\u6709\u673a\u6210\u679c<\/strong> \u8bf7\u53c2\u9605\u6211\u4eec\u5728 Google \u4e0a\u4e60\u60ef\u7684\u4f20\u7edf\u84dd\u8272\u94fe\u63a5\u641c\u7d22\u54cd\u5e94\u3002<\/p>\n<p>A <strong>\u672c\u5730\u5305<\/strong> \uff08\u6216\u5730\u56fe\u5305\uff09\u662f\u4e00\u9879 Google \u521b\u65b0\uff0c\u53ef\u5728\u5730\u56fe\u65c1\u8fb9\u663e\u793a\u4e3b\u8981\u7684\u672c\u5730\u4f01\u4e1a\u5217\u8868\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u641c\u7d22\u201c\u8fc8\u963f\u5bc6\u8425\u517b\u5e08\u201d\u4f1a\u89e6\u53d1 Google \u5728\u9876\u5cf0\u5448\u73b0\u672c\u5730\u5305\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sci6tMt.png\" alt=\"Google \u641c\u7d22\u201c\u8425\u517b\u5e08\u8fc8\u963f\u5bc6\u201d\" \/><\/p>\n<p>\u63a5\u4e0b\u6765\u662f\u4e0b\u9762\u7684\u5e38\u89c4\u6709\u673a\u7ed3\u679c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uGmqSJW.png\" alt=\"\u201c\u8fc8\u963f\u5bc6\u8425\u517b\u5e08\u201dGoogle \u7684\u6709\u673a\u6210\u679c\" \/><\/p>\n<p>Google \u4e0d\u4f1a\u5c06\u672c\u5730\u7ed3\u679c\u9650\u5236\u4e3a\u660e\u786e\u63d0\u53ca\u57ce\u5e02\u3001\u5dde\u6216\u201c\u6211\u9644\u8fd1\u201d\u672f\u8bed\u7684\u67e5\u8be2\u3002<\/p>\n<p>\u5982\u679c Google \u63a8\u65ad\u51fa\u60a8\u7684\u641c\u7d22\u610f\u56fe\u662f\u672c\u5730\u7684\uff0c\u5b83\u5c06\u63d0\u4f9b\u672c\u5730\u7ed3\u679c\u3002<\/p>\n<p>\u5373\u4f7f\u6ca1\u6709\u76f4\u63a5\u7684\u672c\u5730\u53c2\u8003\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u6d1b\u6749\u77f6\u641c\u7d22\u201c\u7406\u53d1\u5e97\u201d\u4ecd\u4f1a\u751f\u6210\u8be5\u5e02\u7406\u53d1\u5e97\u7684\u672c\u5730\u5305\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7q7udfH.png\" alt=\"Google \u5728\u6d1b\u6749\u77f6\u641c\u7d22\u201c\u7406\u53d1\u5e97\u201d\" \/><\/p>\n<p>\u5728\u60a8\u53d1\u6325 Local SEO \u6f5c\u529b\u7684\u8fc7\u7a0b\u4e2d\uff0c\u63a5\u53d7\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3>\u5236\u5b9a\u672c\u5730 SEO \u7b56\u7565<\/h3>\n<hr 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decoding=\"async\" src=\"https:\/\/i.imgur.com\/4XeRPss.png\" alt=\"Semrush \u7684\u6709\u673a\u7814\u7a76\u5de5\u5177\" \/><\/p>\n<p>\u5bfc\u822a\u81f3\u201c<strong>\u804c\u4f4d<\/strong>\u201c \u90e8\u5206\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jXxpedK.png\" alt=\"\u201c\u804c\u4f4d\u201d\u9009\u9879\u5361\" \/><\/p>\n<p>\u96c7\u7528\u201c<strong>\u9ad8\u7ea7\u8fc7\u6ee4\u5668<\/strong>\u201d\u4ee5\u6392\u9664\u54c1\u724c\u672f\u8bed\uff08\u5305\u542b\u7ade\u4e89\u5bf9\u624b\u540d\u79f0\u7684\u672f\u8bed\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ytaYF4o.png\" alt=\"\u5728\u6709\u673a\u7814\u7a76\u5de5\u5177\u4e2d\u4f7f\u7528\u201c\u9ad8\u7ea7\u8fc7\u6ee4\u5668\u201d\" \/><\/p>\n<p>\u7ec4\u7ec7\u7531\u201c<strong>KD%<\/strong>\u201d\u5217\u6309\u5173\u952e\u5b57\u96be\u5ea6\u786e\u5b9a\u4f18\u5148\u7ea7\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ZL3tkT9.png\" alt=\"\u201cKD%\u201d\u4e13\u680f\" \/><\/p>\n<p>\u60a8\u73b0\u5728\u62e5\u6709\u4e00\u4e2a\u6f5c\u5728\u7684\u5173\u952e\u5b57\u540d\u518c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/L2PpP2q.png\" alt=\"\u5173\u952e\u5b57\u7ed3\u679c\u5217\u8868\" \/><\/p>\n<p>\u5982\u679c\u8fd9\u4e9b\u672f\u8bed\u5728\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u6b66\u5668\u5e93\u4e2d\uff0c\u90a3\u4e48\u5b83\u4eec\u5f88\u53ef\u80fd\u4e0e\u60a8\u7684\u4f01\u4e1a\u76f8\u5173\u3002<\/p>\n<h4>\u8bc4\u4f30\u672c\u5730\u5173\u952e\u5b57\u6570\u91cf\u6307\u6807<\/h4>\n<p>\u786e\u5b9a\u6240\u9009\u5173\u952e\u5b57\u5728\u672c\u5730\u6392\u540d\u7684\u53ef\u884c\u6027\u81f3\u5173\u91cd\u8981\u3002 <\/p>\n<p>\u5229\u7528\u5173\u952e\u5b57\u6982\u8ff0\u5de5\u5177\u4e2d\u7684\u672c\u5730\u6570\u91cf\u6307\u6807\u6765\u786e\u5b9a\u6709\u4ef7\u503c\u7684\u76ee\u6807\u3002<\/p>\n<p>\u8f93\u5165\u60a8\u7684\u5173\u952e\u5b57\u5e76\u70b9\u51fb\u201c\u641c\u7d22\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/DwsDCIZ.png\" alt=\"\u5173\u952e\u8bcd\u6982\u89c8\u5de5\u5177\" \/><\/p>\n<p>\u83b7\u5f97\u7ed3\u679c\u540e\uff0c\u8bbf\u95ee\u4f4d\u7f6e\u4e0b\u62c9\u5217\u8868\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0mk92T0.png\" alt=\"\u4f4d\u7f6e\u4e0b\u62c9\u83dc\u5355\" \/><\/p>\n<p>\u6307\u5b9a\u60a8\u7684\u4f4d\u7f6e\uff0c\u53ef\u4ee5\u662f\u5dde\u3001\u53bf\u3001\u57ce\u5e02\u7b49\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/TZKETcy.png\" alt=\"\u6307\u5b9a\u4f4d\u7f6e\" \/><\/p>\n<p>\u60a8\u5c06\u6536\u5230\u672c\u5730\u5316\u6570\u636e\u4ee5\u53ca\u66f4\u5e7f\u6cdb\u7684\u56fd\u5bb6\u7edf\u8ba1\u6570\u636e\uff0c\u4ece\u800c\u53ef\u4ee5\u6bd4\u8f83\u60a8\u7279\u5b9a\u533a\u57df\u7684\u6392\u540d\u6311\u6218\u3002<\/p>\n<p>\u6ce8\u610f\uff1a\u67d0\u4e9b\u5c0f\u90e8\u4ef6\u5c06\u63d0\u4f9b\u672c\u5730\u5316\u6570\u636e\uff08\u4f8b\u5982\u6570\u91cf\u548c\u96be\u5ea6\uff09\uff0c\u800c\u5176\u4ed6\u5c0f\u90e8\u4ef6\u5219\u63d0\u4f9b\u66f4\u5e7f\u6cdb\u7684\u5168\u56fd\u89c6\u89d2\uff08\u4f8b\u5982\u5173\u952e\u5b57\u53d8\u4f53\u548c\u76f8\u5173\u67e5\u8be2\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/l9wqhoE.png\" alt=\"\u6570\u636e\u5c0f\u90e8\u4ef6\" \/><\/p>\n<p>\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\u6765\u8bf4\uff0c\u5229\u7528\u6b64\u529f\u80fd\u5bf9\u4e8e\u5236\u5b9a\u9002\u5408\u60a8\u6240\u5728\u5730\u533a\u7684\u5173\u952e\u5b57\u5217\u8868\u81f3\u5173\u91cd\u8981\u3002\u5229\u7528\u8fd9\u4e9b\u6570\u636e\uff0c\u9488\u5bf9\u60a8\u72ec\u7279\u7684\u5730\u533a\u4f18\u5316\u60a8\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u83b7\u5f97\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u3002<\/p>\n<h4>\u4f7f\u7528 Google \u81ea\u52a8\u5b8c\u6210<\/h4>\n<p>Google \u81ea\u52a8\u5b8c\u6210\u662f Google \u641c\u7d22\u4e2d\u7684\u4e00\u9879\u529f\u80fd\uff0c\u53ef\u8ba9\u60a8\u5728\u5f00\u59cb\u952e\u5165\u65f6\u66f4\u5feb\u5730\u5b8c\u6210\u641c\u7d22\u3002<\/p>\n<p>\u5176\u76ee\u7684\u662f\u901a\u8fc7\u9884\u6d4b\u7528\u6237\u5c06\u641c\u7d22\u7684\u5185\u5bb9\u6765\u8282\u7701\u7528\u6237\u65f6\u95f4\u3002<\/p>\n<p>\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u73b0\u672c\u5730SEO\u6709\u4ef7\u503c\u7684\u957f\u5c3e\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3a Google \u7684\u81ea\u52a8\u5b8c\u6210\u9884\u6d4b\u90e8\u5206\u53d6\u51b3\u4e8e\u60a8\u7684\u4f4d\u7f6e\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5728\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u963f\u5361\u8fea\u4e9a\uff0c\u5e76\u4e14\u5728\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u201cbest paella in\u201d\uff0c\u60a8\u4f1a\u770b\u5230\u5982\u4e0b\u5185\u5bb9\uff1a<\/p>\n<p>\u6240\u6709\u8fd9\u4e9b\u5730\u70b9\u90fd\u5728\u963f\u5361\u8fea\u4e9a\u9644\u8fd1\u6216\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8981\u627e\u5230\u6709\u4ef7\u503c\u7684\u672c\u5730\u5173\u952e\u5b57\uff0c\u8bf7\u5f00\u59cb\u8f93\u5165\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7ecf\u8425\u6e05\u6d01\u670d\u52a1\u4e1a\u52a1\uff0c\u8bf7\u8f93\u5165\u201c\u6e05\u6d01\u670d\u52a1\u201d\u4ee5\u83b7\u53d6\u672c\u5730\u5173\u952e\u5b57\u5efa\u8bae\u5217\u8868\u3002<\/p>\n<p>\u50cf\u8fd9\u6837\uff1a<\/p>\n<p>\u5f53\u60a8\u5f00\u59cb\u6dfb\u52a0\u201c\u6d1b\u6749\u77f6\u6e05\u6d01\u670d\u52a1\u201d\u7b49\u672c\u5730\u4fee\u9970\u8bed\u65f6\uff0c\u60a8\u4f1a\u5f00\u59cb\u770b\u5230\u8bb8\u591a\u5176\u4ed6\u6709\u4ef7\u503c\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>\u50cf\u8fd9\u6837\uff1a<\/p>\n<p>\u4e0d\u65ad\u5c1d\u8bd5\u4e0d\u540c\u672c\u5730\u5173\u952e\u5b57\u7684\u65b0\u7ec4\u5408\u3002\u60a8\u5e94\u8be5\u5f88\u5feb\u5c31\u80fd\u83b7\u5f97\u672c\u5730\u4f01\u4e1a SEO \u7684\u5173\u952e\u5b57\u5217\u8868\u3002<\/p>\n<h4>\u5229\u7528 Google \u5173\u952e\u5b57\u89c4\u5212\u5668<\/h4>\n<p>Google \u7684\u5173\u952e\u5b57\u89c4\u5212\u5668\u53ef\u5e2e\u52a9\u60a8\u7814\u7a76\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>\u4f46\u5b83\u4e5f\u975e\u5e38\u9002\u5408\u53d1\u73b0\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u65b0\u5173\u952e\u5b57\u3002<\/p>\n<p>\u9996\u5148\u8f6c\u5230\u201c<strong>\u53d1\u73b0\u65b0\u5173\u952e\u8bcd<\/strong>\u201c \u90e8\u5206\u3002<\/p>\n<p>\u5355\u51fb\u201c<strong>\u4ece\u4e00\u4e2a\u7f51\u7ad9\u5f00\u59cb<\/strong>\u201c \u6807\u7b7e\u3002\u7136\u540e\uff0c\u8f93\u5165\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4e4b\u4e00\u7684\u57df\u540d\u3002<\/p>\n<p>\u70b9\u51fb \u201d<strong>\u83b7\u53d6\u7ed3\u679c<\/strong>\uff0c\u201d\u5e76\u4e14 Google \u4f1a\u6839\u636e\u8be5\u9875\u9762\u4e0a\u51fa\u73b0\u7684\u672f\u8bed\u5efa\u8bae\u8bb8\u591a\u5173\u952e\u5b57\u3002<\/p>\n<p>\u4e0e\u4e09\u4e2a\u9876\u7ea7\u7ade\u4e89\u5bf9\u624b\u91cd\u590d\u6b64\u8fc7\u7a0b\uff0c\u5e76\u5c06\u6240\u6709\u76f8\u5173\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u60a8\u7684\u5217\u8868\u4e2d\u3002<\/p>\n<p>\u5173\u952e\u5b57\u89c4\u5212\u5668\u7684\u53e6\u4e00\u4e2a\u51fa\u8272\u529f\u80fd\u662f\uff1a\u5b83\u63d0\u4f9b\u7279\u5b9a\u4f4d\u7f6e\u7684\u6bcf\u6708\u641c\u7d22\u6570\u636e\u3002<\/p>\n<p>\u5c31\u50cf\u8fd9\u6837\uff1a<\/p>\n<p>\u5f53\u60a8\u6709\u5f88\u591a\u5173\u952e\u5b57\u5e76\u4e14\u60f3\u8981\u9009\u62e9\u9996\u5148\u5b9a\u4f4d\u54ea\u4e2a\u5173\u952e\u5b57\u65f6\uff0c\u6b64\u529f\u80fd\u975e\u5e38\u6709\u7528\u3002<\/p>\n<p><em><strong>\u8fdb\u4e00\u6b65\u9605\u8bfb\uff1a<\/strong>SEO \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76<\/em><\/p>\n<h3>\u4f18\u5316\u60a8\u7684 Google \u4e1a\u52a1\u6982\u51b5<\/h3>\n<p>Google \u5546\u5bb6\u8d44\u6599\uff08\u4ee5\u524d\u79f0\u4e3a Google \u6211\u7684\u5546\u5bb6\uff09\u662f\u4e00\u4e2a\u53ef\u8bbf\u95ee\u7684\u5546\u5bb6\u5217\u8868\uff0c\u5176\u4e2d\u5305\u542b\u6709\u5173\u60a8\u7684\u5546\u5bb6\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u5b83\u53ef\u8ba9\u60a8\u63d0\u4f9b\u4f4d\u7f6e\u3001\u670d\u52a1\u3001\u4ea7\u54c1\u548c\u7167\u7247\u7b49\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n<p>\u7136\u540e\uff0cGoogle \u4f1a\u5c06\u5176\u5217\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4f7f\u7528\u79fb\u52a8\u8bbe\u5907\u7684\u4eba\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<p>\u6839\u636e Google \u7684\u8bf4\u6cd5\uff0c\u4f18\u5316\u60a8\u7684\u4e1a\u52a1\u6982\u51b5\u662f SEO \u6700\u91cd\u8981\u7684\u672c\u5730\u4efb\u52a1\u4e4b\u4e00\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u5982\u679c\u60a8\u60f3\u5728\u672c\u5730\u641c\u7d22\u4e2d\u83b7\u5f97\u826f\u597d\u6392\u540d\uff0c\u5219\u9700\u8981 Google \u4e1a\u52a1\u8d44\u6599\u3002<\/p>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b <strong>\u4f01\u4e1a\u7b80\u4ecb\u63d0\u793a<\/strong>:<\/p>\n<ul>\n<li>\u8bbe\u7f6e\u8be6\u7ec6\u8425\u4e1a\u65f6\u95f4\uff08\u542b\u8282\u5047\u65e5\uff09<\/li>\n<li>\u9009\u62e9\u5404\u79cd\u5c5e\u6027\u6765\u63cf\u8ff0\u60a8\u7684\u4e1a\u52a1\uff08\u4f8b\u5982\u6237\u5916\u5ea7\u4f4d\u3001Wi-Fi \u7b49\uff09<\/li>\n<li>\u5b9a\u671f\u4e0a\u4f20\u7167\u7247\u548c\u89c6\u9891\uff08\u4fc3\u8fdb\u53c2\u4e0e\u5ea6\u5e76\u63d0\u9ad8\u6392\u540d\uff09<\/li>\n<\/ul>\n<h3>\u83b7\u53d6\u672c\u5730 (NAP) \u5f15\u6587<\/h3>\n<p>NAP \u5f15\u6587\u662f\u5728\u7ebf\u63d0\u53ca\u60a8\u7684\u59d3\u540d\u3001\u5730\u5740\u548c\u7535\u8bdd\u53f7\u7801 (NAP) \u7684\u5730\u65b9\u3002<\/p>\n<p>\u5b83\u4eec\u901a\u5e38\u51fa\u73b0\u5728\u4f01\u4e1a\u540d\u5f55\u548c\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\u4e2d\u3002<\/p>\n<p>NAP \u5f15\u7528\u5177\u6709\u5f71\u54cd\u529b\uff0c\u56e0\u4e3a Google \u53ef\u80fd\u4f1a\u4f7f\u7528\u5b83\u4eec\u6765\u9a8c\u8bc1\u60a8\u7684\u5546\u4e1a\u4fe1\u606f\u662f\u5426\u51c6\u786e\u3002\u800c\u4e14\u60a8\u5728\u7f51\u4e0a\u6240\u8bf4\u7684\u5173\u4e8e\u60a8\u7684\u4e1a\u52a1\u7684\u4fe1\u606f\u90fd\u662f\u771f\u5b9e\u7684\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.tenten.co\/share\/Screen-Shot-2024-01-06-22-46-21.28-1704552390.jpg\" alt=\"\" \/><\/p>\n<p>\u6211\u4eec\u7684\u60f3\u6cd5\u662f\uff0cGoogle \u770b\u5230\u60a8\u4f01\u4e1a\u7684 NAP \u5f15\u7528\u8d8a\u591a\uff0c\u5c31\u8d8a\u6709\u4fe1\u5fc3\u5b83\u662f\u5408\u6cd5\u4e14\u503c\u5f97\u4fe1\u8d56\u7684\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u60a8\u5e0c\u671b\u5728\u5c3d\u53ef\u80fd\u591a\u7684\u53ef\u4fe1\u7f51\u7ad9\u4e0a\u83b7\u5f97\u4e00\u81f4\u7684\u5f15\u7528\u3002<\/p>\n<p>\u68c0\u67e5\u672c\u5730\u5217\u8868\u5e76\u5c06\u5176\u5206\u53d1\u5230\u6700\u6743\u5a01\u76ee\u5f55\u7684\u4e00\u79cd\u7b80\u5355\u65b9\u6cd5\u662f\u4f7f\u7528 Semrush \u7684\u5217\u8868\u7ba1\u7406\u5de5\u5177\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.tenten.co\/share\/Screen-Shot-2024-01-06-22-47-16.73-1704552441.jpg\" alt=\"\" \/><\/p>\n<p>\u9996\u5148\uff0c\u8f93\u5165\u60a8\u7684\u516c\u53f8\u540d\u79f0\u3002\u5e76\u4ece\u663e\u793a\u7684\u5217\u8868\u4e2d\u9009\u62e9\u5177\u6709\u6b63\u786e\u5730\u5740\u7684\u516c\u53f8\u3002<\/p>\n<p>\u60a8\u5c06\u770b\u5230\u6709\u5173\u60a8\u5f53\u524d\u5728\u7ebf\u72b6\u6001\u7684\u62a5\u544a\u3002<\/p>\n<p>\u5305\u62ec\u603b\u5217\u8868\u3001\u5f85\u4fee\u590d\u5217\u8868\u548c\u5e73\u5747\u661f\u7ea7\u3002<\/p>\n<p>\u50cf\u8fd9\u6837\uff1a<\/p>\n<p>\u8be5\u5de5\u5177\u8fd8\u5217\u51fa\u4e86\u5e26\u6709\u7279\u5b9a\u9519\u8bef\u7684\u76ee\u5f55\u5217\u8868\uff08\u4f8b\u5982\uff0c\u9519\u8bef\u7684\u7535\u8bdd\u53f7\u7801\u3001\u9519\u8bef\u7684\u5730\u5740\u7b49\uff09\u3002<\/p>\n<p>\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u201c<strong>\u51fa\u53e3<\/strong>\u201d\u6309\u94ae\u4f4d\u4e8e\u5217\u8868\u7684\u53f3\u4e0a\u89d2\u3002<\/p>\n<p>\u5982\u679c\u60a8\u4ed8\u8d39\u8ba2\u9605\uff0c\u60a8\u53ef\u4ee5\u81ea\u52a8\u5c06\u60a8\u7684\u4e1a\u52a1\u4fe1\u606f\u5206\u53d1\u5230\u6570\u5341\u4e2a\u76ee\u5f55\u3002<\/p>\n<p>\u9996\u5148\uff0c\u786e\u4fdd\u60a8\u7684\u5217\u8868\u662f\u6700\u65b0\u7684\u3002<\/p>\n<p>\u5982\u679c\u60a8\u9700\u8981\u66f4\u6539\u4efb\u4f55\u5185\u5bb9\uff0c\u8bf7\u5355\u51fb\u201c<strong>\u7f16\u8f91\u4fe1\u606f<\/strong>\u201c \u6309\u94ae\u3002<\/p>\n<p>\u7136\u540e\uff0c\u6dfb\u52a0\u5176\u4ed6\u4fe1\u606f\uff0c\u4f8b\u5982\u7167\u7247\u3001\u89c6\u9891\u3001\u60a8\u7684 Google \u5546\u5bb6\u8d44\u6599\u5c01\u9762\u7167\u7247\u3001\u793e\u4ea4\u5a92\u4f53\u53e5\u67c4\u7b49\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u5e26\u6709\u4e03\u4e2a\u9009\u9879\u5361\u7684\u4eea\u8868\u677f\uff1a<\/p>\n<ul>\n<li><strong>\u60a8\u7684\u5217\u8868<\/strong> \uff08\u6240\u6709\u5217\u8868\u53ca\u5176\u5f53\u524d\u72b6\u6001\u7684\u8868\u683c\u89c6\u56fe\uff09<\/li>\n<li><strong>\u82f1\u9551\u7684\u89c1\u89e3<\/strong> \uff08\u6574\u5408\u82f1\u9551\u5206\u6790\u8d26\u6237\u6570\u636e\u7684\u4eea\u8868\u677f\uff09<\/li>\n<li><strong>\u91cd\u590d\u9879<\/strong> \uff08\u67e5\u770b\u6240\u6709\u53ef\u80fd\u7684\u3001\u5df2\u5904\u7406\u7684\u6216\u5df2\u5220\u9664\u7684\u91cd\u590d\u5217\u8868\uff09<\/li>\n<li><strong>\u7528\u6237\u5efa\u8bae<\/strong> \uff08\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u6279\u51c6\u6216\u62d2\u7edd\u5ba2\u6237\u5efa\u8bae\u7684\u66f4\u6539\uff09<\/li>\n<li><strong>\u70ed\u56fe<\/strong> \uff08\u5728\u8d85\u672c\u5730\u7ea7\u522b\u4e0a\u8ddf\u8e2a\u5173\u952e\u5b57\uff0c\u5e76\u5728\u60a8\u7684\u672c\u5730\u533a\u57df\u8fdb\u884c\u6392\u540d\uff09<\/li>\n<li><strong>\u5ba1\u6838\u7ba1\u7406<\/strong> \uff08\u76d1\u63a7\u5e76\u56de\u590d\u60a8\u6240\u6709\u5730\u70b9\u4e0d\u540c\u6765\u6e90\u7684\u8bc4\u8bba\u548c\u8bc4\u7ea7\uff09<\/li>\n<li><strong>\u672c\u5730\u6392\u540d<\/strong> \uff08\u67e5\u770b\u60a8\u7684\u4f01\u4e1a\u5728\u4efb\u4f55\u57ce\u5e02\u4f4d\u7f6e\u7684\u6392\u540d\uff09<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/s3.tenten.co\/share\/Screen-Shot-2024-01-06-22-49-33.35-1704552579.jpg\" alt=\"\" \/><\/p>\n<p>\u786e\u4fdd\u60a8\u7684\u6240\u6709\u4fe1\u606f\u5747\u5df2\u66f4\u65b0\u4e14\u5c3d\u53ef\u80fd\u8be6\u7ec6\u3002<\/p>\n<p>\u7136\u540e\uff0c\u8ba9\u8be5\u5de5\u5177\u627f\u62c5\u81ea\u52a8\u4fdd\u6301 NAP \u5f15\u6587\u5728\u5404\u5904\u4e00\u81f4\u7684\u91cd\u4efb\u3002<\/p>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b <strong>NAP \u5f15\u7528\u63d0\u793a<\/strong>:<\/p>\n<ul>\n<li>\u4fdd\u6301\u6240\u6709\u5f15\u6587 100% \u4e00\u81f4\uff08\u76f8\u540c <strong>\u7cbe\u786e\u7684<\/strong> \u59d3\u540d\u3001\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\uff09<\/li>\n<li>\u5c06\u60a8\u7684\u4fe1\u606f\u63d0\u4ea4\u5230\u60a8\u6240\u5728\u5730\u533a\u548c\u884c\u4e1a\u7684\u70ed\u95e8\u76ee\u5f55<\/li>\n<li>\u63d0\u4ea4\u7ed9\u5927\u516c\u53f8\uff08\u4f8b\u5982 Apple Maps\u3001Yelp\u3001Bing Places\u3001Facebook \u7b49\uff09<\/li>\n<\/ul>\n<h3>\u4fc3\u8fdb\u5728\u7ebf\u8ba4\u53ef<\/h3>\n<p>\u8bc4\u8bba\u548c\u63a8\u8350\u5f62\u5f0f\u7684\u8ba4\u53ef\u5bf9\u4e8e\u57f9\u517b\u5ba2\u6237\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5b83\u4eec\u53ef\u4ee5\u4f5c\u4e3a\u793e\u4f1a\u9a8c\u8bc1\uff0c\u80af\u5b9a\u60a8\u7684\u719f\u7ec3\u7a0b\u5ea6\uff0c\u5e76\u4e3a\u6f5c\u5728\u5ba2\u6237\u704c\u8f93\u4fe1\u5fc3\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u7ecf\u5e38\u67e5\u9605\u8bc4\u8bba\u5e76\u8ba4\u4e3a\u5b83\u4eec\u5bf9\u4ed6\u4eec\u7684\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>Google \u8fd8\u63d0\u5021\u56de\u590d\u8bc4\u8bba\uff0c\u4ee5\u8868\u8fbe\u60a8\u5bf9\u5ba2\u6237\u60e0\u987e\u548c\u53cd\u9988\u7684\u8d5e\u8d4f\u3002<\/p>\n<p>\u5229\u7528\u5217\u8868\u7ba1\u7406\u7b49\u5de5\u5177\u6765\u7ba1\u7406\u56de\u590d\u3002<\/p>\n<p>\u901a\u8fc7\u9009\u62e9\u201c<strong>\u5ba1\u6838\u7ba1\u7406<\/strong>\u201c \u6807\u7b7e\u3002<\/p>\n<p>\u5728\u6b64\u529f\u80fd\u4e2d\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u4ed4\u7ec6\u9605\u8bfb\u5e76\u5904\u7406\u8bc4\u8bba\u3002<\/p>\n<p>\u8f93\u5165\u60a8\u7684\u6d88\u606f\u5e76\u5355\u51fb\u201c<strong>\u56de\u590d<\/strong>\u201d\u6309\u94ae\u8fdb\u884c\u54cd\u5e94\u3002<\/p>\n<p>\u4f7f\u7528\u6392\u5e8f\u9009\u9879\uff0c\u60a8\u8fd8\u53ef\u4ee5\u6309\u6700\u65b0\u3001\u6700\u65e7\u3001\u6700\u9ad8\u6216\u6700\u4f4e\u8bc4\u7ea7\u6765\u7ec4\u7ec7\u8bc4\u8bba\u3002<\/p>\n<p>\u8fd9\u91cc\u6709\u989d\u5916\u7684 <strong>\u5728\u7ebf\u8ba4\u53ef\u7b56\u7565<\/strong>:<\/p>\n<ul>\n<li>\u786e\u8ba4\u60a8\u7684\u5546\u5bb6\u8d44\u6599\u5df2\u901a\u8fc7\u9a8c\u8bc1\uff08\u56de\u590d\u8bc4\u8bba\u6240\u5fc5\u9700\u7684\uff09<\/li>\n<li>\u63d0\u793a\u5ba2\u6237\u7559\u4e0b\u8bc4\u8bba\uff08\u901a\u8fc7 Google \u4e1a\u52a1\u8d44\u6599\u751f\u6210\u5e76\u4f20\u64ad\u94fe\u63a5\uff09<\/li>\n<li>\u907f\u514d\u8fdb\u884c\u8d27\u5e01\u5151\u6362\u4ee5\u8fdb\u884c\u5ba1\u67e5\uff08\u8fd9\u8fdd\u53cd\u4e86 Google \u7684\u653f\u7b56\uff09<\/li>\n<\/ul>\n<h3>\u5b8c\u5584\u60a8\u7684\u9875\u9762 SEO<\/h3>\n<p>On-page SEO \u6d89\u53ca\u6539\u8fdb\u5404\u4e2a\u7f51\u9875\u4ee5\u63d0\u5347\u81ea\u7136\u641c\u7d22\u6392\u540d\u3002<\/p>\n<p>\u8fd9\u5bf9\u4e8e\u672c\u5730\u641c\u7d22\u5f15\u64ce\u7684\u53ef\u89c1\u6027\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u53ef\u9760\u7684\u6709\u673a\u6392\u540d\u901a\u5e38\u4e0e\u672c\u5730\u5305\u88c5\u7ed3\u679c\u4e2d\u7684\u5f3a\u52b2\u8868\u73b0\u76f8\u5173\u3002<\/p>\n<p>\u4f7f\u7528 Semrush \u7684 On Page SEO Checker \u7b49\u5de5\u5177\u5bf9\u60a8\u7684 On Page SEO Checker \u8fdb\u884c\u5feb\u901f\u5ba1\u6838\u3002<\/p>\n<p>\u8f93\u5165\u60a8\u7684\u57df\u540d\uff0c\u6fc0\u6d3b\u201c<strong>\u83b7\u53d6\u60f3\u6cd5<\/strong>\uff0c\u201d\u8be5\u5de5\u5177\u5c06\u5f00\u59cb\u5ba1\u6838\u3002<\/p>\n<p>\u5f88\u5feb\uff0c\u5b83\u5c06\u5448\u73b0\u4e00\u4e2a\u4eea\u8868\u677f\uff0c\u6982\u8ff0\u5404\u79cd\u7528\u4e8e\u4f18\u5316\u7684\u9875\u9762\u5143\u7d20\u3002<\/p>\n<p>\u5411\u4e0b\u6eda\u52a8\u67e5\u770b\u6309\u201c\u4f18\u5148\u7ea7\u201d\u5206\u7c7b\u7684\u9875\u9762 - \u90a3\u4e9b\u6700\u6709\u53ef\u80fd\u5230\u8fbe Google \u9996\u9875\u7684\u9875\u9762\u3002<\/p>\n<p>\u9996\u5148\u5173\u6ce8\u8fd9\u4e9b\u9875\u9762\u4ee5\u83b7\u5f97\u5b9e\u8d28\u6027\u5f71\u54cd\u3002<\/p>\n<p>\u70b9\u51fb \u201d<strong>#\u7684\u60f3\u6cd5<\/strong>\u6bcf\u4e2a\u4f18\u5148\u7ea7\u9875\u9762\u65c1\u8fb9\u7684\u201c\u4ee5\u83b7\u53d6\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4f18\u5316\u5efa\u8bae\u3002<\/p>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b <strong>\u9875\u4e0a SEO \u7b56\u7565<\/strong>:<\/p>\n<ul>\n<li>\u5c06\u672c\u5730\u91cd\u70b9\u5173\u952e\u5b57\u5d4c\u5165\u6807\u9898\u548c\u5143\u63cf\u8ff0\u4e2d<\/li>\n<li>\u521b\u5efa\u7279\u5b9a\u4f4d\u7f6e\u9875\u9762\u4ee5\u7a81\u51fa\u672c\u5730\u670d\u52a1<\/li>\n<li>\u5728\u4e0a\u4e0b\u6587\u76f8\u5173\u7684\u5730\u65b9\u5b9e\u65bd\u5185\u90e8\u94fe\u63a5<\/li>\n<\/ul>\n<p><em><strong>\u8fdb\u4e00\u6b65\u9605\u8bfb\uff1a<\/strong><\/em><\/p>\n<ul>\n<li>\u7406\u89e3 <a href=\"https:\/\/seo.tenten.co\/zh_cn\/seo\/\u9875\u9762-seo-\u89e3\u91ca\/\">On-Page SEO \u53ca\u5176\u6267\u884c<\/a><\/li>\n<\/ul>\n<h3>\u57f9\u517b\u53cd\u5411\u94fe\u63a5<\/h3>\n<p>\u53cd\u5411\u94fe\u63a5\u6216\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u5165\u7ad9\u94fe\u63a5\u662f Google 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<strong>\u672c\u5730\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565<\/strong>:<\/p>\n<ul>\n<li>\u4e0e\u5176\u4ed6\u672c\u5730\uff08\u975e\u7ade\u4e89\u5bf9\u624b\uff09\u5b9e\u4f53\u5408\u4f5c\u4ee5\u83b7\u5f97\u94fe\u63a5\u673a\u4f1a<\/li>\n<li>\u8054\u7cfb\u5f53\u5730\u5a92\u4f53\u548c\u7f51\u7ad9\u5206\u4eab\u6545\u4e8b<\/li>\n<li>\u53c2\u4e0e\u5e76\u8d5e\u52a9\u5f53\u5730\u6d3b\u52a8\uff08\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6765\u81ea\u6d3b\u52a8\u7f51\u7ad9\u7684\u94fe\u63a5\uff09<\/li>\n<\/ul>\n<h3>\u5bc6\u5207\u5173\u6ce8\u672c\u5730\u76ee\u5f55<\/h3>\n<p>\u786e\u4fdd\u60a8\u7684\u4f01\u4e1a\u5728\u5404\u4e2a\u76ee\u5f55\u4e2d\u5217\u51fa\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u76d1\u63a7\u8fd9\u4e9b\u5217\u8868\u4e5f\u540c\u6837\u91cd\u8981\uff0c\u5c24\u5176\u662f\u5f53\u5b83\u4eec\u6fc0\u589e\u65f6\u3002<\/p>\n<p>\u6211\u4eec\u7684\u5217\u8868\u7ba1\u7406\u5de5\u5177\u5c31\u662f\u4e3a\u6b64\u76ee\u7684\u800c\u8bbe\u8ba1\u7684\u3002<\/p>\n<p>\u9996\u5148\u627e\u5230\u5e76\u9009\u62e9\u60a8\u7684\u4f01\u4e1a\u3002\u60a8\u5c06\u770b\u5230\u201c\u5728\u7ebf\u72b6\u6001\u201d\u5206\u6570\u3001\u201c\u603b\u5217\u8868\u201d\u3001\u4efb\u4f55\u201c\u5f85\u4fee\u590d\u5217\u8868\u201d\u548c\u201c\u5e73\u5747\u661f\u7ea7\u201d\u7684\u7edf\u8ba1\u3002<\/p>\n<p>\u6df1\u5165\u7814\u7a76\u4ee5\u67e5\u660e\u5b58\u5728\u5dee\u5f02\u6216\u4e0d\u4e00\u81f4\u7684\u5217\u8868\u3002<\/p>\n<p>\u53ca\u65f6\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u5e76\u6bcf\u6708\u5b9a\u671f\u68c0\u67e5\u4ee5\u7ea0\u6b63\u4efb\u4f55\u65b0\u95ee\u9898\u3002<\/p>\n<h2>\u672c\u5730 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