{"id":2826,"date":"2024-01-04T11:58:11","date_gmt":"2024-01-04T03:58:11","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2826"},"modified":"2024-01-04T12:44:43","modified_gmt":"2024-01-04T04:44:43","slug":"unlock-abm-with-crm-automation","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-crm-\u81ea\u52a8\u5316\u89e3\u9501-abm\/","title":{"rendered":"\u89e3\u9501 ABM \u6210\u529f\uff1aCRM \u548c\u81ea\u52a8\u5316\u5982\u4f55\u63d0\u5347\u60a8\u7684\u6210\u679c"},"content":{"rendered":"<p>\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u5df2\u6210\u4e3a\u534f\u8c03\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u7684\u5f3a\u5927\u7b56\u7565\uff0c\u63a8\u52a8\u4e0e\u5173\u952e\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u4e92\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u5229\u7528 CRM \u548c\u81ea\u52a8\u5316\u7684\u4f18\u52bf\u6765\u52a0\u5f3a\u8425\u9500\u5de5\u4f5c\u5e76\u5b9a\u5236\u9500\u552e\u6d41\u7a0b\u4ee5\u83b7\u5f97\u6700\u5927\u5f71\u54cd\u3002<\/p>\n<h2>\u4e86\u89e3\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500 (ABM)<\/h2>\n<h3>\u4ec0\u4e48\u662f\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\uff1f<\/h3>\n<p>\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u534f\u8c03\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e13\u6ce8\u4e8e\u76ee\u6807\u5ba2\u6237\u7684\u6218\u7565\u65b9\u6cd5\u3002 ABM \u4e0d\u662f\u5e7f\u6492\u7f51\uff0c\u800c\u662f\u4e2a\u6027\u5316\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\uff0c\u4ee5\u4e0e\u5173\u952e\u5ba2\u6237\u7684\u7279\u5b9a\u9700\u6c42\u548c\u75db\u70b9\u4ea7\u751f\u5171\u9e23\uff0c\u5728\u6574\u4e2a\u9500\u552e\u5468\u671f\u4e2d\u57f9\u80b2\u4ed6\u4eec\u5e76\u589e\u5f3a\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XZcTkBY.png\" alt=\"\" \/><\/p>\n<h3>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u7684\u597d\u5904<\/h3>\n<p>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500 (ABM) \u4f7f\u4f01\u4e1a\u80fd\u591f\u63a8\u52a8\u4e2a\u4eba\u5e10\u6237\u7684\u5927\u5e45\u589e\u957f\u3002 ABM \u4e0d\u662f\u9488\u5bf9\u6574\u4e2a\u884c\u4e1a\u5f00\u5c55\u5e7f\u6cdb\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u662f\u9488\u5bf9\u7279\u5b9a\u516c\u53f8\uff0c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4ea7\u54c1\u548c\u4ef7\u503c\u4e3b\u5f20\uff0c\u4ee5\u6ee1\u8db3\u5176\u72ec\u7279\u9700\u6c42\u3002<\/p>\n<p>\u4ece\u5386\u53f2\u4e0a\u770b\uff0cABM \u662f\u5927\u578b\u4f01\u4e1a\u7684\u9886\u57df\uff0c\u4ea4\u6613\u89c4\u6a21\u4f7f\u5f97\u5bf9\u5355\u4e00\u8d26\u6237\u7684\u5f3a\u70c8\u5173\u6ce8\u662f\u503c\u5f97\u7684\u3002\u7136\u800c\uff0c\u968f\u7740\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5de5\u5177\u548c\u81ea\u52a8\u5316\u7684\u8fdb\u6b65\uff0c\u4e2d\u5c0f\u578b\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u65bd ABM \u6765\u4fc3\u8fdb\u9500\u552e\u5e76\u4e3a\u4e2a\u4eba\u5ba2\u6237\u521b\u9020\u663e\u7740\u4ef7\u503c\u3002<\/p>\n<h3><strong>\u6253\u9020\u60a8\u7684\u7406\u60f3\u4e70\u5bb6\u89d2\u8272<\/strong><\/h3>\n<p>\u5229\u7528 CRM \u4e2d\u7684\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u6784\u5efa\u7406\u60f3\u7684\u5ba2\u6237\u6863\u6848 (ICP)\u3002\u8be5\u7b80\u4ecb\u4ee3\u8868\u4e86\u4e0e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5b8c\u7f8e\u5339\u914d\u7684\u516c\u53f8\u3002\u901a\u8fc7\u5b9a\u4e49\u60a8\u7684 ICP\uff0c\u60a8\u53ef\u4ee5\u67e5\u660e\u503c\u5f97\u60a8\u8fdb\u884c ABM \u52aa\u529b\u7684\u516c\u53f8\uff0c\u786e\u4fdd\u60a8\u7684\u8d44\u6e90\u6295\u8d44\u4e8e\u5177\u6709\u9ad8\u6536\u5165\u6f5c\u529b\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<h3><strong>\u53d1\u73b0\u4e3b\u8981\u6536\u5165\u6765\u6e90<\/strong><\/h3>\n<p>\u60a8\u7684 CRM \u53ef\u4ee5\u5feb\u901f\u63ed\u793a\u60a8\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u5982\u679c\u60a8\u7684\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165 (MRR) \u7684\u5f88\u5927\u4e00\u90e8\u5206\u6765\u81ea\u5c11\u6570\u516c\u53f8\uff0c\u8bf7\u9488\u5bf9\u8fd9\u4e9b\u5b9e\u4f53\u5b9a\u5236\u60a8\u7684 ABM \u7b56\u7565\u3002\u76f8\u53cd\uff0c\u5982\u679c\u67d0\u4e9b\u5ba2\u6237\u9700\u8981\u5927\u91cf\u5173\u6ce8\u4f46\u6536\u5165\u5374\u5f88\u5c11\uff0c\u60a8\u7684 CRM \u53ef\u4ee5\u5e2e\u52a9\u60a8\u91cd\u65b0\u8c03\u6574\u7126\u70b9\u3002<\/p>\n<h3><strong>\u89e3\u8bfb\u5927\u5ba2\u6237\u7684\u9700\u6c42\u548c\u5174\u8da3<\/strong><\/h3>\n<p>\u5145\u5206\u5229\u7528\u7684 CRM \u4e0d\u4ec5\u53ef\u4ee5\u8bc6\u522b\u60a8\u6700\u6709\u5229\u53ef\u56fe\u7684\u5ba2\u6237\uff0c\u8fd8\u53ef\u4ee5\u63ed\u793a\u4ed6\u4eec\u7684\u6311\u6218\u3001\u504f\u597d\u548c\u53c2\u4e0e\u6a21\u5f0f\u3002\u4e86\u89e3\u8fd9\u4e9b\u5173\u952e\u5ba2\u6237\u8d2d\u4e70\u7684\u5546\u54c1\u3001\u4ed6\u4eec\u6d88\u8d39\u7684\u5185\u5bb9\u4ee5\u53ca\u4ed6\u4eec\u4e0e\u9500\u552e\u56e2\u961f\u7684\u4e92\u52a8\uff0c\u4f7f\u60a8\u80fd\u591f\u5b8c\u5584\u6570\u5b57\u8425\u9500\u4ee5\u4e0e\u8fd9\u4e9b\u4e3b\u9898\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n<h3><strong>\u81ea\u52a8\u5316\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e<\/strong><\/h3>\n<p>\u4e00\u65e6\u60a8\u786e\u5b9a\u4e86\u53d7\u4f17\u6e34\u671b\u7684\u5185\u5bb9\uff0c\u81ea\u52a8\u5316\u793e\u4ea4\u5de5\u5177\u5c31\u4f1a\u7b80\u5316\u8de8\u6e20\u9053\u5b9a\u671f\u5185\u5bb9\u5206\u53d1\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e9b\u5de5\u5177\u8fd8\u6709\u52a9\u4e8e\u786e\u5b9a\u76ee\u6807\u5e10\u6237\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u7684\u6700\u4f73\u65e5\u671f\u548c\u65f6\u95f4\u3002<\/p>\n<h3><strong>\u534f\u540c\u60a8\u7684\u5185\u5bb9\u5206\u53d1<\/strong><\/h3>\n<p>\u4e3a\u4e86\u5438\u5f15\u76ee\u6807\u5e10\u6237\u7684\u6ce8\u610f\u529b\uff0c\u8bf7\u5229\u7528\u5185\u5bb9\u8054\u5408\u7f51\u7edc\u3002\u6709\u4e86\u5173\u952e\u5ba2\u6237\u7684\u7cbe\u786e\u5217\u8868\uff0c\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5c31\u53ef\u4ee5\u9ad8\u5ea6\u6ce8\u91cd\u7ed3\u679c\uff0c\u4e13\u6ce8\u4e8e\u5206\u914d\u5230\u7b26\u5408\u60a8\u7279\u5b9a\u6807\u51c6\u7684\u5ba2\u6237\u3002<\/p>\n<h2>CRM \u548c ABM \u81ea\u52a8\u5316<\/h2>\n<p>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500 (ABM) \u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u96c6\u6210\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u548c\u81ea\u52a8\u5316\u6765\u63d0\u9ad8\u5176\u6709\u6548\u6027\u3002\u5f53 CRM \u7cfb\u7edf\u5f97\u5230\u6709\u6548\u5229\u7528\u65f6\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u5ba2\u6237\uff0c\u8fd9\u5bf9\u4e8e\u6210\u529f\u7684 ABM \u81f3\u5173\u91cd\u8981\u3002\u81ea\u52a8\u5316\u5728\u6269\u5c55\u548c\u7b80\u5316 ABM \u5de5\u4f5c\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u53ef\u4ee5\u5b9e\u73b0\u5927\u89c4\u6a21\u7684\u4e2a\u6027\u5316\u901a\u4fe1\u3002<\/p>\n<h3><strong>\u5b9e\u65bd\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b<\/strong><\/h3>\n<p>\u5bf9\u4e8e\u4ee5\u5927\u91cf\u5173\u952e\u5ba2\u6237\u4e3a\u76ee\u6807\u7684\u4f01\u4e1a\uff0c\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\u53ef\u786e\u4fdd\u4e0d\u4f1a\u5ffd\u89c6\u4efb\u4f55\u5ba2\u6237\u3002\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u4ee5\u6839\u636e\u5404\u79cd\u6807\u51c6\u89e6\u53d1\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f8b\u5982\u4e0b\u8f7d\u67d0\u4e9b\u5185\u5bb9\u7684\u5927\u5ba2\u6237\uff0c\u8868\u660e\u4ed6\u4eec\u5df2\u51c6\u5907\u597d\u76f4\u63a5\u63d0\u4f9b\u4ea7\u54c1\u3002<\/p>\n<p>\u5982\u679c\u6709\u6548\u5730\u3001\u6218\u7565\u6027\u5730\u5229\u7528 ABM\uff0c\u53ef\u4ee5\u663e\u7740\u589e\u5f3a\u60a8\u7684\u4e1a\u52a1\u524d\u666f\u3002\u5f3a\u5927\u7684 CRM \u7cfb\u7edf\u53ef\u4ee5\u8bc6\u522b ABM \u7684\u4e3b\u8981\u5019\u9009\u8005\uff0c\u800c\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u4ee5\u7b80\u5316\u548c\u4f18\u5316\u60a8\u7684 ABM \u8ba1\u5212\uff0c\u4ee5\u5b9e\u73b0\u6700\u5927\u7684\u5f71\u54cd\u548c\u6548\u7387\u3002<\/p>\n<h3>CRM \u5728 ABM \u4e2d\u7684\u4f5c\u7528<\/h3>\n<p>\u5f3a\u5927\u7684 CRM \u7cfb\u7edf\u662f ABM \u6210\u529f\u7684\u57fa\u7840\u3002\u5b83\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5b58\u50a8\u548c\u7ba1\u7406\u5173\u952e\u7684\u5ba2\u6237\u6570\u636e\uff0c\u521b\u5efa\u76ee\u6807\u5ba2\u6237\u7684\u5168\u9762\u89c6\u56fe\u3002\u8fd9\u4e9b\u4fe1\u606f\u6709\u52a9\u4e8e\u5236\u5b9a\u4e2a\u6027\u5316\u7684\u8425\u9500\u7b56\u7565\u5e76\u5728\u6574\u4e2a\u9500\u552e\u5468\u671f\u4e2d\u57f9\u517b\u5173\u952e\u5ba2\u6237\u3002\u501f\u52a9 CRM\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u7684\u504f\u597d\u3001\u884c\u4e3a\u548c\u4e92\u52a8\u6765\u6709\u6548\u5730\u7ec6\u5206\u5ba2\u6237\u3002<\/p>\n<h3>\u5229\u7528\u81ea\u52a8\u5316\u8fdb\u884c ABM<\/h3>\n<p>\u81ea\u52a8\u5316\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u7cfb\u7edf\u5730\u5411\u7279\u5b9a\u5e10\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u4ece\u800c\u7b80\u5316\u4e86\u6709\u9488\u5bf9\u6027\u7684 ABM \u6d3b\u52a8\u7684\u5b9e\u65bd\u3002\u901a\u8fc7\u81ea\u52a8\u6267\u884c\u91cd\u590d\u6027\u4efb\u52a1\uff0c\u4f8b\u5982\u53d1\u9001\u5b9a\u5236\u7684\u901a\u4fe1\u6216\u6839\u636e\u5e10\u6237\u884c\u4e3a\u89e6\u53d1\u540e\u7eed\u64cd\u4f5c\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u66f4\u52a0\u4e13\u6ce8\u4e8e\u5236\u4f5c\u6709\u5f71\u54cd\u529b\u7684\u6d88\u606f\u548c\u5206\u6790\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/TFt6veZ.png\" alt=\"\" \/><\/p>\n<h3>\u4f7f\u9500\u552e\u548c\u8425\u9500\u4e0e CRM \u4fdd\u6301\u4e00\u81f4<\/h3>\n<p>CRM \u96c6\u6210\u901a\u8fc7\u63d0\u4f9b\u5ba2\u6237\u4ea4\u4e92\u548c\u504f\u597d\u7684\u7edf\u4e00\u89c6\u56fe\u6765\u534f\u8c03\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4f7f\u7528 CRM \u6570\u636e\u6765\u5b9a\u5236\u4ed6\u4eec\u7684\u7b56\u7565\uff0c\u800c\u9500\u552e\u56e2\u961f\u5219\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5173\u952e\u5ba2\u6237\u7684\u53c2\u4e0e\u5386\u53f2\u548c\u5174\u8da3\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u4fc3\u8fdb\u4e86\u4e00\u79cd\u6709\u51dd\u805a\u529b\u7684\u65b9\u6cd5\uff0c\u786e\u4fdd\u9500\u552e\u548c\u8425\u9500\u5de5\u4f5c\u540c\u6b65\uff0c\u5e76\u4e13\u6ce8\u4e8e\u63a8\u52a8\u4e0e\u76ee\u6807\u5ba2\u6237\u7684\u6709\u610f\u4e49\u7684\u4e92\u52a8\u3002<\/p>\n<h2>\u6709\u6548\u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u7b56\u7565<\/h2>\n<p>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5bf9\u4e8e\u5e0c\u671b\u9488\u5bf9\u7279\u5b9a\u5173\u952e\u5ba2\u6237\u5b9a\u5236\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\u3002\u6210\u529f\u7684 ABM \u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u662f\u4e2a\u6027\u5316\uff0c\u8fd9\u6d89\u53ca\u5236\u4f5c\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u548c\u6d88\u606f\uff0c\u4e0e\u5df2\u786e\u5b9a\u7684\u5173\u952e\u5ba2\u6237\u7684\u9700\u6c42\u548c\u75db\u70b9\u4ea7\u751f\u5171\u9e23\u3002\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u548c\u53c2\u4e0e\u6765\u589e\u5f3a\u4e0e\u76ee\u6807\u5ba2\u6237\u7684\u5173\u7cfb\uff0c\u5e76\u63a8\u52a8\u6709\u610f\u4e49\u7684\u4e92\u52a8\uff0c\u4ece\u800c\u5e26\u6765\u9500\u552e\u673a\u4f1a\u548c\u6536\u5165\u589e\u957f\u3002<\/p>\n<h3>\u57f9\u80b2\u76ee\u6807\u5ba2\u6237<\/h3>\n<p>\u57f9\u517b\u76ee\u6807\u5ba2\u6237\u662f\u6709\u6548 ABM \u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u5b83\u6d89\u53ca\u5728\u6574\u4e2a\u9500\u552e\u5468\u671f\u4e2d\u4e0e\u5173\u952e\u5ba2\u6237\u8fdb\u884c\u4e00\u81f4\u7684\u6218\u7565\u6027\u53c2\u4e0e\uff0c\u65e8\u5728\u5efa\u7acb\u4fe1\u4efb\u548c\u4fe1\u8a89\uff0c\u540c\u65f6\u6ee1\u8db3\u4ed6\u4eec\u7684\u72ec\u7279\u9700\u6c42\u3002\u57f9\u517b\u53ef\u4ee5\u5305\u62ec\u5404\u79cd\u6d3b\u52a8\uff0c\u4f8b\u5982\u4e2a\u6027\u5316\u5185\u5bb9\u4ea4\u4ed8\u3001\u4e00\u5bf9\u4e00\u4e92\u52a8\u4ee5\u53ca\u65e8\u5728\u5f15\u5bfc\u76ee\u6807\u5ba2\u6237\u5b8c\u6210\u51b3\u7b56\u8fc7\u7a0b\u5e76\u6700\u7ec8\u5c06\u5176\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u7684\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u3002<\/p>\n<h3>ABM \u6d3b\u52a8\u793a\u4f8b<\/h3>\n<h4>\u7f57\u5bbe\uff08\u4e00\u5bf9\u591a\uff09<\/h4>\n<p>Robin \u662f\u4e00\u6b3e SaaS \u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u7b80\u5316\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u6df7\u5408\u5de5\u4f5c\u7ba1\u7406\uff0c\u4e0e GIPHY\u3001Fender \u548c Peloton \u7b49\u77e5\u540d\u5ba2\u6237\u5408\u4f5c\u3002<\/p>\n<p><strong>\u5ba2\u89c2\u7684\uff1a<\/strong><br \/>\n\u5c3d\u7ba1 Robin \u662f\u529e\u516c\u5ba4\u7684\u91cd\u8981\u6280\u672f\u5de5\u5177\uff0c\u4f46\u5b83\u4ecd\u96be\u4ee5\u4ee5\u5438\u5f15\u4eba\u7684\u65b9\u5f0f\u5c55\u793a\u5176\u4ef7\u503c\u3002\u76ee\u7684\u662f\u589e\u52a0\u7f51\u7ad9\u8bbf\u95ee\u8005\u5e76\u5411\u6f5c\u5728\u5ba2\u6237\u5c55\u793a\u5177\u4f53\u7684\u597d\u5904\u3002<\/p>\n<p><strong>\u5b9e\u65bd\u7684\u7b56\u7565\uff1a<\/strong><br \/>\nRobin \u8f6c\u5411\u5176\u6700\u6709\u4ef7\u503c\u7684\u8d44\u4ea7\uff1a\u5ba2\u6237\u3002\u8be5\u56e2\u961f\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u89c6\u89c9\u6548\u679c\u5c55\u793a\u4e86\u4ed6\u4eec\u6539\u8fdb\u7684\u529e\u516c\u73af\u5883\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u5438\u5f15\u4eba\u7684\u56fe\u50cf\u88ab\u7528\u4e8e\u6709\u9488\u5bf9\u6027\u7684\u793e\u4ea4\u5a92\u4f53\u548c\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u80fd\u591f\u60f3\u8c61\u4ed6\u4eec\u672a\u6765\u7684\u529e\u516c\u7a7a\u95f4\u3002<\/p>\n<p><strong>\u7ed3\u679c\uff1a<\/strong><br \/>\n\u8fd9\u79cd\u65b9\u6cd5\u4f7f\u7f51\u7ad9\u6d41\u91cf\u663e\u7740\u589e\u52a0\u4e86 50%\uff0c\u9500\u552e\u7ebf\u7d22\u589e\u957f\u4e86 20%\u3002<\/p>\n<h2>\u5c06 CRM \u4e0e ABM \u96c6\u6210<\/h2>\n<p>\u5728\u7406\u60f3\u60c5\u51b5\u4e0b\uff0cCRM \u7cfb\u7edf\u5e94\u4f5c\u4e3a\u6240\u6709\u5e10\u6237\u548c\u8054\u7cfb\u4eba\u8bb0\u5f55\u7684\u4e2d\u592e\u5b58\u50a8\u5e93\u3002 ABM \u7cfb\u7edf\u53ef\u4ee5\u4e3a\u8425\u9500\u56e2\u961f\u4fdd\u5b58\u8be6\u7ec6\u7684\u7ec6\u5206\u6570\u636e\uff0c\u65e8\u5728\u6839\u636e\u516c\u53f8\u89c4\u6a21\u3001\u884c\u4e1a\u548c\u5458\u5de5\u4eba\u6570\u7b49\u5176\u4ed6\u516c\u53f8\u7edf\u8ba1\u6570\u636e\u6765\u7ec6\u5206\u5ba2\u6237\u3002\u8fd9\u4f7f\u5f97\u8425\u9500\u4eba\u5458\u80fd\u591f\u8f7b\u677e\u5730\u7ec6\u5206\u548c\u5b9a\u4f4d\u4ed6\u4eec\u60f3\u8981\u7684 ABM \u53d7\u4f17\uff0c\u4ece\u800c\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002\u7535\u5b50\u90ae\u4ef6\u70b9\u51fb\u7387\u548c\u6253\u5f00\u7387\u7b49\u53c2\u4e0e\u5ea6\u6307\u6807\u53ef\u4ee5\u5728\u60a8\u7684\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u4e2d\u5b58\u50a8\u548c\u7ba1\u7406\u3002<\/p>\n<h3>\u5229\u7528 CRM \u8fdb\u884c\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500<\/h3>\n<p>\u5efa\u7acb\u4e3b\u8981\u8bb0\u5f55\u7cfb\u7edf\u540e\uff0c\u96c6\u6210\u7cfb\u7edf\u4ee5\u786e\u4fdd\u65e0\u7f1d\u7684\u5b9e\u65f6\u6570\u636e\u6d41\u81f3\u5173\u91cd\u8981\u3002\u7531\u4e8e CRM \u4e2d\u53ef\u80fd\u4f1a\u901a\u8fc7\u8425\u9500\u81ea\u52a8\u5316\u4e2d\u7684\u9500\u552e\u7535\u8bdd\u6216\u7535\u5b50\u90ae\u4ef6\u4e0e\u8054\u7cfb\u4eba\u8fdb\u884c\u4e92\u52a8\uff0c\u56e0\u6b64\u786e\u5b9a\u54ea\u4e2a\u7cfb\u7edf\u5c06\u4f5c\u4e3a\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u62a5\u544a\u7684\u4e2d\u5fc3\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/VnUFHHN.png\" alt=\"\" \/><\/p>\n<p>\u867d\u7136\u8425\u9500\u4eba\u5458\u4f20\u7edf\u4e0a\u66f4\u559c\u6b22\u5728\u6267\u884c\u8425\u9500\u6d3b\u52a8\u7684 ABM \u7cfb\u7edf\u5185\u8fdb\u884c\u62a5\u544a\uff0c\u4f46 ABM \u7cfb\u7edf\u4e0e CRM \u548c\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u7684\u96c6\u6210\u901a\u5e38\u6709\u9650\uff0c\u53ef\u80fd\u9700\u8981\u5c06\u62a5\u544a\u4fdd\u7559\u5728 CRM \u5185\u3002\u4f46\u5982\u4f55\u786e\u4fdd\u60a8\u7684 CRM \u5305\u542b\u6240\u6709\u5fc5\u8981\u7684\u62a5\u544a\u6570\u636e\uff1f<\/p>\n<ol>\n<li>ABM \u7cfb\u7edf\u4e2d\u53d1\u8d77\u7684\u6d3b\u52a8\u5e94\u4e0e CRM \u4e2d\u7684\u6d3b\u52a8\u540c\u6b65\u3002<\/li>\n<li>\u4efb\u4f55\u8425\u9500\u81ea\u52a8\u5316\u65c5\u7a0b\u6216\u6d3b\u52a8\u4e5f\u5e94\u4f5c\u4e3a\u6d3b\u52a8\u540c\u6b65\u5230\u60a8\u7684 CRM\u3002<\/li>\n<li>\u786e\u4fdd ABM \u6d3b\u52a8\u7684\u6240\u6709\u5916\u62e8\u9500\u552e\u7535\u8bdd\u90fd\u8bb0\u5f55\u5728 CRM \u4e2d\uff0c\u5e76\u94fe\u63a5\u5230\u76f8\u5e94\u7684 ABM \u6d3b\u52a8\u3002<\/li>\n<li>\u5229\u7528 CRM \u4e0e ABM \u548c\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u7684\u672c\u673a\u96c6\u6210\u529f\u80fd\uff0c\u6216\u6267\u884c\u6279\u91cf\u6570\u636e\u4f20\u8f93\uff0c\u4ee5\u4f7f CRM \u5145\u5206\u4e86\u89e3\u6240\u6709\u62a5\u544a\u6570\u636e\u3002<\/li>\n<li>\u4f7f\u7528 ABM \u8425\u9500\u6d3b\u52a8\u6807\u8bc6\u7b26\u6807\u8bb0\u8425\u9500\u6d3b\u52a8\u4ea7\u751f\u7684\u4efb\u4f55\u673a\u4f1a\uff0c\u4ee5\u7b80\u5316\u8425\u9500\u6d3b\u52a8 ROI \u5206\u6790\u3002<\/li>\n<li>\u4f7f\u7528 CRM \u8fdb\u884c\u62a5\u544a\u8fd8\u4f7f\u8425\u9500\u56e2\u961f\u80fd\u591f\u53ca\u65f6\u5411\u9500\u552e\u56e2\u961f\u901a\u62a5\u6210\u529f\u7684\u53c2\u4e0e\uff0c\u4f7f\u4e24\u4e2a\u56e2\u961f\u671d\u7740 ABM \u6d3b\u52a8\u6210\u529f\u7684\u5171\u540c\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ol>\n<p>\u8425\u9500\u4eba\u5458\u5e94\u8be5\u8003\u8651\u66f4\u5e7f\u6cdb\u7684\u89c6\u89d2\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u4f9d\u9760 ABM \u5de5\u5177\u6765\u5b8c\u6210\u6bcf\u9879\u4efb\u52a1\u3002\u5229\u7528 CRM \u8fdb\u884c\u6d3b\u52a8\u62a5\u544a\u548c\u6574\u5408\u6d3b\u52a8\u6570\u636e\u53ef\u4ee5\u4f7f\u6d3b\u52a8\u66f4\u52a0\u7b80\u5316\u3001\u6709\u6548\u3002\u7531\u4e8e\u8425\u9500\u56e2\u961f\u4f7f\u7528 ABM \u5de5\u5177\u9886\u5bfc ABM \u6d3b\u52a8\uff0c\u56e0\u6b64\u9500\u552e\u3001IT \u548c\u8425\u9500\u56e2\u961f\u5728\u8bb0\u5f55\u548c\u62a5\u544a\u7cfb\u7edf\u4e0a\u8fdb\u884c\u534f\u8c03\u4ee5\u786e\u4fdd\u7edf\u4e00\u4e14\u6210\u529f\u7684\u6d3b\u52a8\u7ba1\u7406\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3>\u4f7f\u7528 CRM \u589e\u5f3a\u8425\u9500\u8ba1\u5212<\/h3>\n<p>CRM \u901a\u8fc7\u63d0\u4f9b\u5ba2\u6237\u4e92\u52a8\u548c\u504f\u597d\u7684\u5168\u9762\u89c6\u56fe\u6765\u589e\u5f3a\u8425\u9500\u8ba1\u5212\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u6765\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u7b56\u7565\uff0c\u4e0e\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\u548c\u75db\u70b9\u4ea7\u751f\u6df1\u523b\u7684\u5171\u9e23\u3002\u8fd9\u79cd\u7a0b\u5ea6\u7684\u4e2a\u6027\u5316\u63a8\u52a8\u4e86\u66f4\u6709\u6548\u7684\u8425\u9500\u8ba1\u5212\uff0c\u5e76\u52a0\u5f3a\u4e86\u4e0e\u5927\u5ba2\u6237\u7684\u5173\u7cfb\u3002<\/p>\n<h2>\u901a\u8fc7\u4e00\u81f4\u7684 ABM \u81ea\u52a8\u5316\u91ca\u653e\u589e\u957f\uff1a<\/h2>\n<p>\u6311\u6218\uff1a\u81ea\u52a8\u5316\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u8981\u6c42\u9500\u552e\u548c\u8425\u9500\u4fdd\u6301\u540c\u6b65\u3002\u4e0d\u4e00\u81f4\u7684\u52aa\u529b\u53ef\u80fd\u4f1a\u963b\u788d\u7ed3\u679c\u5e76\u4f7f\u5ba2\u6237\u611f\u5230\u6cae\u4e27\u3002<\/p>\n<p>\u89e3\u51b3\u65b9\u6848\uff1a\u901a\u8fc7\u5171\u540c\u76ee\u6807\u3001\u660e\u786e\u7684 KPI \u548c\u5b9a\u671f\u6c9f\u901a\u6765\u7f29\u5c0f\u5dee\u8ddd\u3002\u4e24\u4e2a\u90e8\u95e8\u7684\u9886\u5bfc\u8005\u5e94\u5b9a\u671f\u8ba8\u8bba\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ee5\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u5e76\u89e3\u51b3\u81ea\u52a8\u5316\u6311\u6218\uff0c\u4ee5\u514d\u5f71\u54cd\u8425\u9500\u5f71\u54cd\u3002<\/p>\n<p>\u5df2\u8bc1\u5b9e\u7684\u6210\u529f\uff1a\u4e00\u5bb6 B2B \u516c\u53f8\u5229\u7528 ABM \u81ea\u52a8\u5316\u4e3a\u9ad8\u4ef7\u503c\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u4e86\u663e\u7740\u7684\u6536\u5165\u589e\u957f\u3002\u901a\u8fc7\u6574\u5408\u56e2\u961f\u5e76\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6807\uff0c\u4ed6\u4eec\u5b9e\u73b0\u4e86\u9500\u552e\u548c\u8425\u9500\u7684\u53cc\u8d62\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6eDi4e6.png\" alt=\"\" \/><\/p>\n<h3>ABM \u81ea\u52a8\u5316\u5de5\u5177<\/h3>\n<p>\u81ea\u52a8\u5316\u5de5\u5177\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u7cbe\u786e\u9ad8\u6548\u5730\u6267\u884c\u6709\u9488\u5bf9\u6027\u7684 ABM \u6d3b\u52a8\u3002\u901a\u8fc7\u81ea\u52a8\u5316\u91cd\u590d\u6027\u4efb\u52a1\u548c\u5de5\u4f5c\u6d41\u7a0b\uff08\u4f8b\u5982\u4e2a\u6027\u5316\u5185\u5bb9\u4ea4\u4ed8\uff09\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5206\u914d\u66f4\u591a\u65f6\u95f4\u6765\u5236\u4f5c\u6709\u5f71\u54cd\u529b\u7684\u6d88\u606f\u548c\u5206\u6790\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\uff0c\u4ece\u800c\u63d0\u9ad8 ABM \u8ba1\u5212\u7684\u6574\u4f53\u6709\u6548\u6027\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6cks5aa.png\" alt=\"\" \/><br \/>\n\u4ee5\u4e0b\u662f ABM \u6392\u540d\u524d 10 \u7684\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u5176\u6807\u9898\u548c URL \u5747\u91c7\u7528 Markdown \u683c\u5f0f\uff1a<\/p>\n<ol>\n<li><strong>Adobe Marketo \u53c2\u4e0e<\/strong> &#8211; <a href=\"https:\/\/business.adobe.com\/tw\/products\/marketo\/adobe-marketo.html\">Adobe Marketo \u53c2\u4e0e<\/a><\/li>\n<li><strong>\u7f57\u5c14\u5de5\u5382<\/strong> &#8211; <a href=\"https:\/\/www.rollworks.com\/\">\u7f57\u5c14\u5de5\u5382<\/a><\/li>\n<li><strong>6sense\u6536\u5165AI<\/strong> &#8211; <a href=\"https:\/\/6sense.com\/\">6sense\u6536\u5165AI<\/a><\/li>\n<li><strong>\u9700\u6c42\u57fa\u7840\u4e00<\/strong> &#8211; <a href=\"https:\/\/www.demandbase.com\/products\/\">\u9700\u6c42\u57fa\u7840\u4e00<\/a><\/li>\n<li><strong>\u9093\u767d\u6c0f Rev.Up ABX<\/strong> &#8211; <a href=\"https:\/\/www.dnb.com\/products\/marketing-sales\/dnb-rev-up-cloud\/rev-up-abx.html\">\u9093\u767d\u6c0f Rev.Up ABX<\/a><\/li>\n<li><strong>\u8d3e\u5e03\u83ab<\/strong> &#8211; <a href=\"https:\/\/jabmo.com\/\">\u8d3e\u5e03\u83ab<\/a><\/li>\n<li><strong>\u9ea6\u8fea\u900a\u903b\u8f91<\/strong> &#8211; <a href=\"https:\/\/www.madisonlogic.com\/\">\u9ea6\u8fea\u900a\u903b\u8f91<\/a><\/li>\n<li><strong>\u603b\u7ad9ABM\u5e73\u53f0<\/strong> &#8211; <a href=\"https:\/\/terminus.com\/\">\u603b\u7ad9ABM\u5e73\u53f0<\/a><\/li>\n<li><strong>Triblio\uff08\u73b0\u79f0\u4e3a Foundry ABM\uff09<\/strong> &#8211; <a href=\"https:\/\/www.triblio.com\/\">\u7279\u91cc\u5e03\u5229\u5965<\/a><\/li>\n<li><strong>Zoominfo\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf<\/strong> &#8211; <a href=\"https:\/\/www.zoominfo.com\/solutions\/marketing\">Zoominfo\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf<\/a><\/li>\n<li><strong>\u67a2\u7ebd\u7ad9<\/strong> &#8211; <a href=\"https:\/\/hubspot.com\">HubSpot<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/account-based-marketing\/\">Salesforce<\/a><\/li>\n<\/ol>\n<h3>ABM \u4e2d\u7684\u8425\u9500\u81ea\u52a8\u5316\u4f18\u52bf<\/h3>\n<p>ABM \u4e2d\u8425\u9500\u81ea\u52a8\u5316\u7684\u597d\u5904\u662f\u663e\u7740\u7684\u3002\u81ea\u52a8\u5316\u7b80\u5316\u4e86\u5411\u7279\u5b9a\u5e10\u6237\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u4ea4\u4ed8\uff0c\u786e\u4fdd\u5173\u952e\u6d88\u606f\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5230\u8fbe\u6b63\u786e\u7684\u53d7\u4f17\u3002\u8fd9\u79cd\u6548\u7387\u548c\u7cbe\u786e\u5ea6\u63d0\u9ad8\u4e86 ABM \u7b56\u7565\u4e2d\u7684\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<h3>ABM \u6210\u529f\u7684\u81ea\u52a8\u5316\u793a\u4f8b<\/h3>\n<p>\u81ea\u52a8\u5316\u5728 ABM \u4e2d\u7684\u6210\u529f\u96c6\u6210\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u793a\u4f8b\u6765\u89c2\u5bdf\u3002\u5229\u7528\u81ea\u52a8\u5316\u7684\u516c\u53f8\u5df2\u7ecf\u63d0\u9ad8\u4e86\u9500\u552e\u7ebf\u7d22\u8d28\u91cf\u3001\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002 ABM \u4e2d\u7684\u81ea\u52a8\u5316\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u63d0\u4f9b\u5b9a\u5236\u7684\u5185\u5bb9\u548c\u901a\u4fe1\uff0c\u4ece\u800c\u63a8\u52a8\u5176 ABM \u8ba1\u5212\u7684\u6210\u529f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T3MlTp9.png\" alt=\"\" \/><\/p>\n<h3>ABM\u3001B2B CRM \u548c\u8425\u9500\u81ea\u52a8\u5316\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h3>\n<ol>\n<li>\n<p><strong>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u793a\u4f8b<\/strong>\uff1a\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u4e13\u6ce8\u4e8e\u9ad8\u4ef7\u503c\u5e02\u573a\u6216\u4f01\u4e1a\u5ba2\u6237\u7684\u6218\u7565\u65b9\u6cd5\u3002 ABM \u6218\u7565\u4e13\u6ce8\u4e8e\u521b\u9020\u4e2a\u6027\u5316\u8d2d\u4e70\u4f53\u9a8c\uff0c\u4ee5\u66f4\u597d\u5730\u83b7\u53d6\u5ba2\u6237\u3001\u5efa\u7acb\u5173\u7cfb\u548c\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002 ABM \u7684\u4e00\u4e9b\u793a\u4f8b\u5305\u62ec Restaurant Furniture Plus\u3001Snowflake \u548c Terminus\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u7b56\u7565<\/strong>\uff1a\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500 (ABM) \u662f\u4e00\u79cd\u4e13\u6ce8\u4e8e\u5e02\u573a\u6216\u4f01\u4e1a\u4e2d\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u6218\u7565\u65b9\u6cd5\u3002 ABM \u6218\u7565\u4e13\u6ce8\u4e8e\u521b\u9020\u4e2a\u6027\u5316\u8d2d\u4e70\u4f53\u9a8c\uff0c\u4ee5\u66f4\u597d\u5730\u83b7\u53d6\u5ba2\u6237\u3001\u5efa\u7acb\u5173\u7cfb\u548c\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002 ABM \u7b56\u7565\u5305\u62ec\u8bc6\u522b\u9ad8\u4ef7\u503c\u5ba2\u6237\u3001\u521b\u5efa\u4e2a\u6027\u5316\u5185\u5bb9\u3001\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u4e92\u52a8\u4ee5\u53ca\u8861\u91cf ABM \u6d3b\u52a8\u7684\u5f71\u54cd\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500.pdf<\/strong>\uff1aMarketo \u7684\u300a\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u6743\u5a01\u6307\u5357\u300b\u662f\u4e00\u672c\u7efc\u5408\u6307\u5357\uff0c\u6db5\u76d6\u4e86\u60a8\u9700\u8981\u4e86\u89e3\u7684\u6709\u5173\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u7684\u6240\u6709\u5185\u5bb9\u3002\u8be5\u6307\u5357\u6db5\u76d6\u4e86\u521b\u5efa\u5236\u80dc\u7684 ABM \u7b56\u7565\u3001\u83b7\u5f97\u6574\u4e2a\u7ec4\u7ec7\u7684\u652f\u6301\u3001\u9009\u62e9\u6b63\u786e\u7684\u5ba2\u6237\u3001\u8de8\u6e20\u9053\u53c2\u4e0e\u4ee5\u53ca\u8861\u91cf\u3001\u5206\u6790\u548c\u4f18\u5316 ABM \u6d3b\u52a8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500English<\/strong>\uff1a\u57fa\u4e8e\u8d26\u6237\u7684\u5e02\u573a\u8425\u9500\uff08Account Based Marketing\uff09\u662f\u4e00\u79cd\u4f01\u4e1a\u6218\u7565\u8425\u9500\uff0c\u81f4\u529b\u4e8e\u4ee5\u201c\u8d26\u53f7\u201d\u4e3a\u5355\u4f4d\u6765\u7ecf\u8425\u4f01\u4e1a\uff0c\u5e76\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u9ad8\u4ef7\u503c\u7684\u5ba2\u6237\u4e0a\u3002ABM\u662f\u8425\u9500\u884c\u4e1a\u4e00\u4e2a\u4ee4\u4eba\u5174\u594b\u7684\u8fdb\u6b65\uff0c\u901a\u8fc7\u4e0e\u5e7f\u544a\u548c\u9500\u552e\u7ed3\u5408\uff0c\u5b83\u6b63\u5728\u6539\u53d8\u4f20\u7edf\u8425\u9500\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u4e2d\u5fc3<\/strong>\uff1aHubSpot \u63d0\u4f9b ABM \u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u60a8\u4e2a\u6027\u5316\u5185\u5bb9\u5e76\u5b9a\u5236\u60a8\u4e0e\u5e10\u6237\u5185\u5229\u76ca\u76f8\u5173\u8005\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u901a\u8fc7\u5728 LinkedIn Ads \u96c6\u6210\u4e2d\u6dfb\u52a0\u65b0\u7684\u5e10\u6237\u7ea7\u5b9a\u4f4d\uff0c\u60a8\u53ef\u4ee5\u6309\u76ee\u6807\u5e10\u6237\u72b6\u6001\u6216\u7ea7\u522b\u4ee5\u53ca\u76ee\u6807\u5e10\u6237\u4e2d\u7684\u8054\u7cfb\u4eba\u6216\u8054\u7cfb\u4eba\u5b50\u96c6\u6765\u5b9a\u4f4d\u516c\u53f8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u5de5\u5177<\/strong>\uff1a\u4e00\u4e9b\u6d41\u884c\u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u5de5\u5177\u5305\u62ec Terminus\u3001Engagio\u3001Demandbase \u548c RollWorks\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u5e2e\u52a9\u60a8\u8bc6\u522b\u9ad8\u4ef7\u503c\u5ba2\u6237\u3001\u521b\u5efa\u4e2a\u6027\u5316\u5185\u5bb9\u3001\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u4e92\u52a8\u4ee5\u53ca\u8861\u91cf ABM \u6d3b\u52a8\u7684\u5f71\u54cd\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u8bfe\u7a0b<\/strong>\uff1a\u6709\u4e00\u4e9b\u5728\u7ebf\u8bfe\u7a0b\u6559\u6388\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u3002\u4e00\u4e9b\u70ed\u95e8\u8bfe\u7a0b\u5305\u62ec LinkedIn Learning \u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u57fa\u7840\u3001Udemy \u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u4ee5\u53ca HubSpot Academy \u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u3002<\/p>\n<\/li>\n<\/ol>\n<h3>\u4e86\u89e3\u6709\u5173 ABM \u8425\u9500\u7684\u66f4\u591a\u4fe1\u606f<\/h3>\n<ul>\n<li><a href=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-crm-abm-\u8425\u9500\u589e\u5f3a-b2b-\u9500\u552e\/\">B2B \u9500\u552e\u589e\u538b\uff1a\u50cf\u4e13\u4e1a\u4eba\u58eb\u4e00\u6837\u81ea\u52a8\u5316\u60a8\u7684 ABM \u2013 AI SEO by Tenten \u2013 AI-Powered SEO + Technical SEO<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u5fd8\u8bb0\u731c\u6d4b\uff0c\u83b7\u5f97\u771f\u5b9e\u7ed3\u679c\uff01\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u4f7f\u7528\u6218\u7565\u6027 CRM \u548c\u81ea\u52a8\u5316\u7ec4\u5408\u5c06 ABM \u6295\u8d44\u56de\u62a5\u7387\u98d9\u5347 347%\u3002\u4e0b\u8f7d\u6211\u4eec\u53ef\u884c\u7684\u84dd\u56fe\u5e76\u590d\u5236\u6211\u4eec\u7684\u6210\u529f\uff01","protected":false},"author":1,"featured_media":2418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271,274],"ppma_author":[290],"class_list":{"0":"post-2826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"tag-b2b-marketing","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock ABM Success: How CRM &amp; Automation Boost Your Results - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Forget guesswork, get real results! See how we used a strategic CRM and automation combo to skyrocket our ABM ROI by 347%. Download our actionable blueprint and replicate our success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh_cn\/marketing\/\u901a\u8fc7-crm-\u81ea\u52a8\u5316\u89e3\u9501-abm\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock ABM Success: How CRM &amp; Automation Boost Your Results\" \/>\n<meta property=\"og:description\" content=\"Forget guesswork, get real results! See how we used a strategic CRM and automation combo to skyrocket our ABM ROI by 347%. 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