{"id":2687,"date":"2023-12-20T15:39:01","date_gmt":"2023-12-20T07:39:01","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2687"},"modified":"2023-12-20T17:40:23","modified_gmt":"2023-12-20T09:40:23","slug":"the-aida-model-funnel-marketing","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/marketing\/aida\u6a21\u578b\u6f0f\u6597\u8425\u9500\/","title":{"rendered":"\u6f0f\u6597\u71c3\u6599\uff1a\u4f7f\u7528 AIDA \u6a21\u578b\u589e\u5f3a\u60a8\u7684\u8425\u9500\u5f15\u64ce"},"content":{"rendered":"<h4>\u4f7f\u7528 AIDA \u6846\u67b6\uff08\u6ce8\u610f\u529b\u3001\u5174\u8da3\u3001\u6b32\u671b\u3001\u884c\u52a8\uff09\u589e\u5f3a\u60a8\u7684\u8425\u9500\u6f0f\u6597\u3002\u514d\u8d39\u6307\u5357\u63d0\u4f9b\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u7b56\u7565\u6765\u6fc0\u53d1\u8f6c\u5316\uff01<\/h4>\n<p>\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u54c1\u724c\u7eb7\u7eb7\u91c7\u7528AIDA\u6a21\u578b\u4f5c\u4e3a\u5176\u8425\u9500\u7b56\u7565\u7684\u57fa\u77f3\u3002 AIDA \u662f\u6ce8\u610f\u529b\uff08Attention\uff09\u3001\u5174\u8da3\uff08Interest\uff09\u3001\u6b32\u671b\uff08Desire\uff09\u548c\u884c\u52a8\uff08Action\uff09\u7684\u7f29\u5199\uff0c\u8c61\u5f81\u7740\u6d88\u8d39\u8005\u8d2d\u4e70\u65c5\u7a0b\u4e2d\u7684\u4e0d\u540c\u9636\u6bb5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/j9HR3mz.jpg\" alt=\"\u8003\u8651\u5230 Aida \u6a21\u578b\u7684\u8425\u9500\u4eba\u5458\u5efa\u8bbe\u6d3b\u52a8\" \/><\/p>\n<p>\u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u5982\u4f55\u5c06 AIDA \u6a21\u578b\u96c6\u6210\u5230\u60a8\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u4e2d\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u63a2\u8ba8\u4e00\u4e0b\u5b83\u7684\u542b\u4e49\u4ee5\u53ca\u5b83\u4e3a\u4f55\u4ecd\u7136\u6709\u6548\u3002<\/p>\n<h3><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u2192 \u7acb\u5373\u8bbf\u95ee\uff1a\u514d\u8d39 AIDA \u6a21\u578b\u6a21\u677f<\/a><\/h3>\n<h2>AIDA \u578b\u53f7<\/h2>\n<p>AIDA \u6a21\u578b\u6982\u8ff0\u4e86\u6d88\u8d39\u8005\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u7ecf\u5386\u7684\u56db\u4e2a\u57fa\u672c\u9636\u6bb5\uff1a\u6ce8\u610f\u3001\u5174\u8da3\u3001\u6b32\u671b\u548c\u884c\u52a8 (AIDA)\u3002\u5728\u8fd9\u4e9b\u9636\u6bb5\uff0c\u60a8\u7684\u5185\u5bb9\u65e8\u5728\u5438\u5f15\u4eba\u4eec\u5bf9\u60a8\u7684\u54c1\u724c\u7684\u5173\u6ce8\uff0c\u4ea7\u751f\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5174\u8da3\uff0c\u70b9\u71c3\u5bf9\u5176\u7684\u6e34\u671b\uff0c\u5e76\u6700\u7ec8\u4fc3\u4f7f\u91c7\u53d6\u884c\u52a8\uff0c\u65e0\u8bba\u662f\u8bd5\u7528\u8fd8\u662f\u8d2d\u4e70\u3002<\/p>\n<p>\u54c1\u724c\u5229\u7528 AIDA \u6a21\u578b\u5728\u8d2d\u4e70\u8005\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u5411\u76ee\u6807\u53d7\u4f17\u5851\u9020\u548c\u5206\u53d1\u8425\u9500\u4fe1\u606f\u3002<\/p>\n<p>AIDA \u6a21\u578b\u9075\u5faa\u6548\u679c\u6a21\u578b\u5c42\u6b21\u7ed3\u6784\uff0c\u8fd9\u610f\u5473\u7740\u6d88\u8d39\u8005\u5fc5\u987b\u6309\u987a\u5e8f\u5b8c\u6210\u6bcf\u4e2a\u9636\u6bb5\u624d\u80fd\u5b8c\u6210\u6240\u9700\u7684\u64cd\u4f5c\u3002\u4e0e\u4f20\u7edf\u7684\u8425\u9500\u6f0f\u6597\u4e00\u6837\uff0c\u6bcf\u4e2a\u540e\u7eed\u9636\u6bb5\u7684\u6d88\u8d39\u8005\u901a\u5e38\u90fd\u6bd4\u524d\u4e00\u4e2a\u9636\u6bb5\u5c11\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Z272A7V.png\" alt=\"\u7528\u6f0f\u6597\u56fe\u89e3\u8bf4\u660e\u7684 AIDA \u8425\u9500\u6a21\u578b\" \/><\/p>\n<h2>AIDA \u578b\u53f7\u5386\u53f2<\/h2>\n<p>1898 \u5e74\uff0c\u672a\u6765\u5e7f\u544a\u540d\u4eba\u5802\u6210\u5458\u57c3\u5229\u4e9a\u65af\u00b7\u5723\u57c3\u5c14\u83ab\u00b7\u5218\u6613\u65af (Elias St. Elmo Lewis) \u5728\u300a\u5e7f\u544a\u540d\u4eba\u5802\u300b\u4e0a\u64b0\u5199\u4e86\u4e00\u7bc7\u533f\u540d\u4e13\u680f\u3002 <em>\u5185\u9646\u5370\u5237\u5382<\/em>\uff0c\u4e00\u672c\u6781\u5177\u5f71\u54cd\u529b\u768419\u4e16\u7eaa\u7f8e\u56fd\u6742\u5fd7\u3002\u5728\u672c\u4e13\u680f\u4e2d\uff0c\u4ed6\u6982\u8ff0\u4e86\u5728\u4ed6\u7684\u6574\u4e2a\u804c\u4e1a\u751f\u6daf\u4e2d\u88ab\u8bc1\u660e\u6709\u6548\u7684\u4e09\u4e2a\u5e7f\u544a\u539f\u5219\u3002<\/p>\n<p>\u4ed6\u5c06\u5e7f\u544a\u7684\u4f7f\u547d\u9610\u8ff0\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<p>\u201c\u5e7f\u544a\u7684\u4f7f\u547d\u662f\u5438\u5f15\u8bfb\u8005\uff0c\u4f7f\u4ed6\u770b\u5230\u5e7f\u544a\u5e76\u5f00\u59cb\u9605\u8bfb\uff1b\u7136\u540e\u5f15\u8d77\u4ed6\u7684\u5174\u8da3\uff0c\u4f7f\u4ed6\u7ee7\u7eed\u9605\u8bfb\uff1b\u7136\u540e\u8bf4\u670d\u4ed6\uff0c\u4f7f\u4ed6\u8bfb\u4e86\u4ed6\u5c31\u4f1a\u76f8\u4fe1\u3002\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u5305\u542b\u4e86\u8fd9\u4e09\u4e2a\u6210\u529f\u7684\u54c1\u8d28\uff0c\u90a3\u4e48\u5b83\u5c31\u662f\u4e00\u4e2a\u6210\u529f\u7684\u5e7f\u544a\u3002\u201d<\/p>\n<\/blockquote>\n<p>\u8fd9\u4e9b\u539f\u5219\u5df2\u7ecf\u6301\u7eed\u4e86\u4e00\u4e2a\u591a\u4e16\u7eaa\uff0c\u73b0\u5728\u88ab\u5c01\u88c5\u5728\u9996\u5b57\u6bcd\u7f29\u7565\u8bcd AIDA \u4e2d\uff0c\u5e76\u5728\u5e7f\u544a\u884c\u4e1a\u4e2d\u5e7f\u6cdb\u91c7\u7528\u3002<\/p>\n<h2>\u5982\u4f55\u5c06 AIDA \u6a21\u578b\u5e94\u7528\u4e8e\u60a8\u7684\u8425\u9500<\/h2>\n<p>\u901a\u8fc7\u8003\u8651 AIDA \u6a21\u578b\u6765\u8bbe\u8ba1\u6d3b\u52a8\u548c\u6784\u5efa\u7f51\u7ad9\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u6f5c\u5728\u5ba2\u6237\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>\u4ece\u7406\u8bba\u4e0a\u8bb2\uff0c\u968f\u7740\u6a21\u578b\u7684\u6bcf\u4e2a\u9636\u6bb5\u7684\u8fdb\u5c55\uff0c\u4e86\u89e3\u60a8\u54c1\u724c\u7684\u6d88\u8d39\u8005\u5e94\u8be5\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u751f\u7279\u5b9a\u7684\u611f\u53d7\u6216\u60c5\u611f\u3002\u8fd9\u4e9b\u60c5\u7eea\u6700\u7ec8\u4fc3\u4f7f\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6709\u6548\u5b9e\u65bd AIDA \u7684\u6b65\u9aa4\uff1a<\/p>\n<h5><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u7acb\u5373\u4e0b\u8f7d\uff1a\u514d\u8d39 AIDA \u6a21\u578b\u6a21\u677f<\/a><\/h5>\n<p><a href=\"https:\/\/offers.hubspot.com\/aida-template?hubs_post-cta=image&amp;hubs_signup-url=blog.hubspot.com\/marketing\/aida-model&amp;hubs_signup-cta=null&amp;hubs_post=blog.hubspot.com\/marketing\/aida-model\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/abvOuQq.png\" alt=\"aida-\u6a21\u677f\" \/><\/a><\/p>\n<h3>\u5438\u5f15\u773c\u7403<\/h3>\n<p>\u5982\u679c\u60a8\u7684\u5185\u5bb9\u80fd\u591f\u5438\u5f15\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u5e76\u6df1\u5165\u5438\u5f15\u4ed6\u4eec\uff0c\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5c31\u4f1a\u5bf9\u60a8\u516c\u53f8\u7684\u4ea7\u54c1\u611f\u5230\u597d\u5947\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6d88\u8d39\u8005\u4f1a\u95ee\uff0c <strong>\u201c\u5b83\u662f\u4ec0\u4e48\uff1f\u201d<\/strong> \u8981\u8fbe\u5230\u8fd9\u4e00\u9636\u6bb5\uff0c\u60a8\u5fc5\u987b\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u5bf9\u4ed6\u4eec\u53ef\u89c1\uff0c\u8fd9\u662f\u901a\u8fc7\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6709\u6548\u7684\u4fe1\u606f\u4f20\u9012\u6765\u5b9e\u73b0\u7684\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u6709\u6548\u7684\u5185\u5bb9\u8425\u9500\u662f\u5438\u5f15\u8bbf\u95ee\u8005\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u901a\u8fc7\u521b\u5efa\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u5e76\u7b26\u5408\u4ed6\u4eec\u7684\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u5438\u5f15\u4ed6\u4eec\u5e76\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002\u5982\u679c\u6267\u884c\u5f97\u5f53\uff0c\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5e94\u8be5\u901a\u8fc7 Google\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u6e20\u9053\u53d1\u73b0\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n<p>Wistia \u901a\u8fc7\u5176\u5185\u5bb9\u8425\u9500\u5de5\u4f5c\u5728\u8fd9\u65b9\u9762\u8868\u73b0\u51fa\u8272\u3002\u4ed6\u4eec\u5236\u4f5c\u6559\u80b2\u535a\u5ba2\u6587\u7ae0\u6765\u589e\u52a0\u6d41\u91cf\u5e76\u521b\u9020\u6709\u8da3\u6216\u9f13\u821e\u4eba\u5fc3\u7684\u201c\u8282\u76ee\u201d\u3002\u8fd9\u79cd\u65b9\u6cd5\u89e3\u51b3\u4e86\u6f5c\u5728\u5ba2\u6237\u7684\u75db\u70b9\uff0c\u5e76\u8fdb\u4e00\u6b65\u4f7f\u95ee\u9898\u89e3\u51b3\u53d8\u5f97\u66f4\u5bb9\u6613\u3001\u66f4\u6709\u8da3\u3002\u9664\u4e86\u535a\u5ba2\u4e4b\u5916\uff0c\u91c7\u7528\u89c6\u9891\u4f5c\u4e3a\u5a92\u4ecb\u4e5f\u7b26\u5408\u4ed6\u4eec\u7684\u4ea7\u54c1\u548c\u4f7f\u547d\uff0c\u4f7f Wistia \u7684\u89e3\u51b3\u65b9\u6848\u5728\u6f5c\u5728\u5ba2\u6237\u6d88\u8d39\u8fd9\u4e9b\u5185\u5bb9\u65f6\u59cb\u7ec8\u5904\u4e8e\u4ed6\u4eec\u7684\u8111\u6d77\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/k9z3cwr.jpg\" alt=\"AIDA \u5438\u5f15\u6ce8\u610f\u529b\u793a\u4f8b\uff1a\u5e26\u6709\u535a\u5ba2\u548c\u89c6\u9891\u7684 Wistia \u5b66\u4e60\u4e2d\u5fc3\" \/><\/p>\n<h3>\u4ea7\u751f\u5174\u8da3<\/h3>\n<p>\u4e00\u65e6\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u4ed6\u4eec\u5c31\u4f1a\u60f3\u8981\u66f4\u591a\u5730\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u3001\u89e3\u51b3\u65b9\u6848\u7684\u4f18\u52bf\u4ee5\u53ca\u5b83\u5982\u4f55\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u76ee\u6807\u662f\u8ba9\u4ed6\u4eec\u601d\u8003\uff0c <strong>\u201c\u6211\u559c\u6b22\u3002\u201d<\/strong> \u8981\u8fbe\u5230\u8fd9\u4e00\u9636\u6bb5\uff0c\u60a8\u7684\u5185\u5bb9\u5fc5\u987b\u5177\u6709\u8bf4\u670d\u529b\u548c\u5438\u5f15\u529b\uff0c\u5e76\u6ce8\u91cd\u4fdd\u6301\u4ed6\u4eec\u7684\u5174\u8da3\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u8ff7\u4eba\u7684\u6302\u94a9\u6765\u5b9e\u73b0\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u5047\u8bbe\u60a8\u7684\u5185\u5bb9\u8425\u9500\u901a\u8fc7\u89e3\u51b3\u4ed6\u4eec\u7684\u75db\u70b9\u6216\u9700\u6c42\u6210\u529f\u5730\u5c06\u4ed6\u4eec\u5438\u5f15\u5230\u60a8\u7684\u7f51\u7ad9\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u6765\u201c\u5438\u5f15\u201d\u4ed6\u4eec\uff0c\u89e3\u91ca\u89e3\u51b3\u65b9\u6848\u80cc\u540e\u7684\u201c\u539f\u56e0\u201d\u3002\u6545\u4e8b\u4e0e\u4eba\u7c7b\u4ea7\u751f\u5171\u9e23\uff0c\u4f7f\u5176\u6210\u4e3a\u4f20\u8fbe\u4fe1\u606f\u3001\u5524\u8d77\u540c\u7406\u5fc3\u548c\u597d\u5947\u5fc3\u7684\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n<p>\u4e3a\u4e86\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4ea7\u751f\u8db3\u591f\u7684\u5174\u594b\u611f\u4ee5\u6fc0\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\uff0c\u60a8\u5fc5\u987b\u786e\u4fdd\u4ed6\u4eec\u5bf9\u60a8\u7684\u54c1\u724c\u7684\u4eb2\u548c\u529b\u8fbe\u5230\u4e00\u5b9a\u7684\u9608\u503c\u3002\u60a8\u7684\u54c1\u724c\u8d8a\u7b26\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u4ef7\u503c\u89c2\uff0c\u60a8\u6210\u529f\u7684\u673a\u4f1a\u5c31\u8d8a\u5927\u3002<\/p>\n<p>\u9996\u5c4f\u4ee5\u4e0b\uff0c\u4e00\u9879\u670d\u52a1<\/p>\n<p>\u5411\u7528\u6237\u63d0\u4f9b\u76f8\u5173\u7684\u65b0\u95fb\u6587\u7ae0\uff0c\u901a\u8fc7\u5f15\u4eba\u6ce8\u76ee\u7684\u94a9\u5b50\u5f15\u8d77\u5174\u8da3\uff1a\u201c\u6ca1\u6709\u767b\u4e0a\u9996\u9875\u7684\u6545\u4e8b\u3002\u201d\u8fd9\u4e2a\u6709\u8da3\u7684\u8bed\u53e5\u6253\u5f00\u4e86\u4e00\u4e2a\u5faa\u73af\uff08<em>\u5982\u679c\u6ca1\u6709\u8fd9\u9879\u670d\u52a1\uff0c\u6211\u9519\u8fc7\u4e86\u4ec0\u4e48\uff1f<\/em>\uff09\uff0c\u540c\u65f6\u5f3a\u8c03\u4ed6\u4eec\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5373\u5448\u73b0\u90a3\u4e9b\u6ca1\u6709\u5f97\u5230\u4e3b\u6d41\u62a5\u9053\u7684\u91cd\u8981\u6545\u4e8b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5dQtSLd.jpg\" alt=\"\u4ea7\u751f\u5174\u8da3\u793a\u4f8b\uff1a\u975e\u9996\u5c4f\u7684\u94a9\u5b50\" \/><\/p>\n<h3>\u6fc0\u53d1\u6b32\u671b<\/h3>\n<p>\u4eba\u4eec\u503e\u5411\u4e8e\u4e0e\u4ed6\u4eec\u8ba4\u8bc6\u3001\u559c\u6b22\u548c\u4fe1\u4efb\u7684\u4eba\u505a\u751f\u610f\u3002 AIDA \u6a21\u578b\u7684\u524d\u4e24\u4e2a\u9636\u6bb5\u5efa\u7acb\u4e86\u201c\u77e5\u9053\u201d\u548c\u201c\u559c\u6b22\u201d\u3002\u8fd9\u4e00\u9636\u6bb5\u7684\u76ee\u6807\u662f\u4ece\u201c\u6211\u559c\u6b22\u201d\u8fc7\u6e21\u5230\u201c\u6211\u559c\u6b22\u201d <strong>\u201c\u6211\u8981\u5b83\u3002\u201d<\/strong> \u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u9700\u8981\u901a\u8fc7\u6301\u7eed\u7684\u5185\u5bb9\u53c2\u4e0e\u6765\u5efa\u7acb\u4fe1\u4efb\u3002\u9f13\u52b1\u4ed6\u4eec\u8ba2\u9605\u60a8\u7684\u535a\u5ba2\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u60a8\u5e76\u4e0b\u8f7d\u60a8\u7684\u4f18\u60e0\u3002\u6f5c\u5728\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u8d8a\u591a\uff0c\u4ed6\u4eec\u5c31\u8d8a\u4fe1\u4efb\u60a8\uff0c\u4ece\u800c\u589e\u52a0\u4ed6\u4eec\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u6f5c\u5728\u5ba2\u6237\u662f\u90a3\u4e9b\u80fd\u591f\u5c55\u671b\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u672a\u6765\u7684\u4eba\u3002\u4ed6\u4eec\u5df2\u7ecf\u559c\u6b22\u60a8\u7684\u5185\u5bb9\uff0c\u5e76\u76f8\u4fe1\u60a8\u7684\u4ea7\u54c1\u5c06\u6539\u5584\u4ed6\u4eec\u7684\u751f\u6d3b\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u8bf7\u5728\u4ed6\u4eec\u7684\u5f53\u524d\u72b6\u51b5\u4e0e\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u7684\u6f5c\u5728\u6539\u8fdb\u4e4b\u95f4\u5efa\u7acb\u5dee\u8ddd\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u6848\u4f8b\u7814\u7a76\u548c\u611f\u8a00\u63d0\u4f9b\u793e\u4f1a\u8bc1\u660e\u3002<\/p>\n<p>\u201c\u4e4b\u524d\u548c\u4e4b\u540e\u201d\u98ce\u683c\u7684\u5185\u5bb9\u6709\u6548\u5730\u6fc0\u53d1\u4e86\u6b32\u671b\uff0c\u540c\u65f6\u5efa\u7acb\u4e86\u4fe1\u4efb\u3002\u4f8b\u5982\uff0c\u8bf7\u8003\u8651 Calendly \u6848\u4f8b\u7814\u7a76\u7684\u6807\u9898\uff1a\u201c\u4f7f\u7528 Black Propeller \u7684\u79d8\u5bc6\u6b66\u5668\u5c06 60% \u66f4\u591a PPC \u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u9884\u8ba2\u3002\u201d\u8fd9\u4e2a\u6807\u9898\u53ef\u4ee5\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u60f3\u8c61\u8be5\u4ea7\u54c1\u7684\u672a\u6765\uff08<em>\u5982\u679c\u6709\u7c7b\u4f3c\u7684\u7ed3\u679c\uff0c\u6211\u7684\u751f\u6d3b\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff1f<\/em>\uff09\u3002 \u201c\u4e4b\u524d\u201d\u4ee3\u8868\u4ed6\u4eec\u5f53\u524d\u7684\u72b6\u6001\uff0c\u800c\u201c\u4e4b\u540e\u201d\u5219\u663e\u793a 60% \u8f6c\u5316\u7387\u7684\u589e\u52a0\u3002\u901a\u8fc7\u9605\u8bfb\u5b8c\u6574\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u6f5c\u5728\u5ba2\u6237\u4f1a\u9047\u5230\u6765\u81ea\u7c7b\u4f3c\u5ba2\u6237\u7684\u793e\u4f1a\u8bc1\u636e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3usqSbO.jpg\" alt=\"\u6fc0\u53d1\u6b32\u671b\u793a\u4f8b\uff1aCalendly \u6848\u4f8b\u7814\u7a76\" \/><\/p>\n<h3>\u7acb\u5373\u884c\u52a8<\/h3>\n<p>\u5728\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u751f\u8db3\u591f\u7684\u6e34\u671b\u540e\uff0c\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u91c7\u53d6\u884c\u52a8\u7684\u673a\u4f1a\u3002\u6bd5\u7adf\uff0c\u521b\u5efa\u5185\u5bb9\u5e76\u57f9\u517b\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u5173\u7cfb\u5e94\u8be5\u4f1a\u5e26\u6765\u660e\u786e\u7684\u4e0b\u4e00\u6b65\u3002\u76ee\u7684\u662f\u4fc3\u4f7f\u4ed6\u4eec\u601d\u8003\uff0c <strong>\u201c\u6211\u660e\u767d\u4e86\u3002\u201d<\/strong> \u65e0\u8bba\u5177\u4f53\u7684\u201c\u4e0b\u4e00\u6b65\u201d\u662f\u4ec0\u4e48\uff0c\u5b83\u90fd\u5e94\u8be5\u8feb\u4f7f\u4ed6\u4eec\u4ee5\u4f4e\u6469\u64e6\u4f46\u9ad8\u6fc0\u52b1\u7684\u884c\u52a8\u547c\u5401\u6765\u505a\u51fa\u56de\u5e94\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u65e0\u8bba\u6f5c\u5728\u5ba2\u6237\u8fdc\u672a\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\uff0c\u6240\u5448\u73b0\u7684\u201c\u4e0b\u4e00\u6b65\u201d\u5bf9\u4ed6\u4eec\u6765\u8bf4\u90fd\u5e94\u8be5\u5177\u6709\u5f88\u9ad8\u7684\u4ef7\u503c\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u5fc5\u987b\u4ee5\u67d0\u79cd\u65b9\u5f0f\u4f7f\u4ed6\u4eec\u53d7\u76ca\u3002\u5982\u679c\u4ed6\u4eec\u4e86\u89e3\u4f60\u7684\u63d0\u8bae\u7684\u7ed3\u679c\u5e76\u8ba4\u4e3a\u5b83\u6709\u4ef7\u503c\uff0c\u4ed6\u4eec\u5c31\u66f4\u6709\u53ef\u80fd\u91c7\u53d6\u884c\u52a8\u3002\u56e0\u6b64\uff0c\u601d\u8003\u5982\u4f55\u5728\u6fc0\u52b1\u53c2\u4e0e\u7684\u540c\u65f6\u63d0\u4f9b\u4ef7\u503c\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n<p>Nerdwallet \u662f\u4e00\u4e2a\u4e2a\u4eba\u7406\u8d22\u7f51\u7ad9\uff0c\u63d0\u4f9b\u4fe1\u8d37\u3001\u62b5\u62bc\u8d37\u6b3e\u7b49\u8d44\u6e90\uff0c\u5c31\u662f\u4e00\u4e2a\u660e\u663e\u7684\u4f8b\u5b50\u3002\u4ed6\u4eec\u901a\u8fc7\u63d0\u4f9b\u6bd4\u8f83\u5de5\u5177\u6765\u5438\u5f15\u53d7\u4f17\u5e76\u9f13\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u3002\u8be5\u5de5\u5177\u5728\u5176\u4e3b\u9875\u4e0a\u5360\u636e\u663e\u7740\u4f4d\u7f6e\uff0c\u5177\u6709\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\u3001\u4ef7\u503c\u9a71\u52a8\u7684\u526f\u6807\u9898\u548c\u9ad8\u5bf9\u6bd4\u5ea6\u6309\u94ae\u3002\u8be5\u8bbe\u7f6e\u7b80\u5355\u3001\u65e0\u6469\u64e6\uff0c\u5141\u8bb8 Nerdwallet \u751f\u6210\u6f5c\u5728\u5ba2\u6237\uff0c\u540c\u65f6\u5411\u4ed6\u4eec\u63d0\u4f9b\u9ad8\u4ef7\u503c\u4fe1\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/hfNVnOz.jpg\" alt=\"\u523a\u6fc0\u884c\u52a8\u793a\u4f8b\uff1aNerdwallet CTA\" \/><\/p>\n<h2>AIDA\u7684\u7f3a\u70b9<\/h2>\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u719f\u6089\u4e86 AIDA \u6846\u67b6\u53ca\u5176\u5de5\u4f5c\u539f\u7406\uff0c\u8003\u8651\u5b83\u7684\u4e00\u4e9b\u9650\u5236\u81f3\u5173\u91cd\u8981\uff1a<\/p>\n<h3>1.\u5b83\u6ca1\u6709\u8003\u8651\u975e\u7ebf\u6027\u4e70\u5bb6\u7684\u65c5\u7a0b\u3002<\/h3>\n<p>AIDA \u6a21\u578b\u6709\u6548\u5730\u63cf\u8ff0\u4e86\u8d2d\u4e70\u51b3\u7b56\u7684\u7ebf\u6027\u601d\u7ef4\u8fc7\u7a0b\u3002\u7136\u800c\uff0c\u5e76\u975e\u6240\u6709\u8d2d\u4e70\u51b3\u7b56\u90fd\u9075\u5faa\u7ebf\u6027\u8def\u5f84\u3002\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u4f1a\u8868\u73b0\u51fa\u6700\u521d\u7684\u5174\u8da3\uff0c\u4f46\u4f1a\u9009\u62e9\u66ff\u4ee3\u89e3\u51b3\u65b9\u6848\uff0c\u53ea\u6709\u5728\u5176\u9700\u6c42\u5f97\u4e0d\u5230\u6ee1\u8db3\u65f6\u624d\u8fd4\u56de\u539f\u59cb\u63d0\u4f9b\u5546\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u4e00\u4e2a\u4eba\u53ef\u80fd\u5728\u610f\u8bc6\u5230\u5e76\u91c7\u53d6\u884c\u52a8\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\u5c31\u6e34\u671b\u627e\u5230\u89e3\u51b3\u65b9\u6848\uff0c\u5728\u6ce8\u610f\u529b\u548c\u5174\u8da3\u4e4b\u524d\u7ecf\u5386\u6b32\u671b\u548c\u884c\u52a8\u3002<\/p>\n<h3>2. \u5b83\u4e0d\u89e3\u51b3\u51b2\u52a8\u8d2d\u4e70\u6216\u975e\u5e38\u77ed\u7684\u9500\u552e\u5468\u671f\u7684\u95ee\u9898\u3002<\/h3>\n<p>\u9664\u4e86\u975e\u7ebf\u6027\u65c5\u7a0b\u4e4b\u5916\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u4f1a\u540c\u65f6\u7ecf\u5386\u591a\u4e2a AIDA \u9636\u6bb5\uff0c\u4f53\u9a8c\u51b2\u52a8\u8d2d\u4e70\u6216\u7d27\u6025\u8d2d\u4e70\u7684\u6240\u6709\u56db\u4e2a\u9636\u6bb5\u3002<\/p>\n<h3>3. \u8fd9\u53ea\u662f\u7efc\u5408\u4e1a\u52a1\u6218\u7565\u7684\u4e00\u90e8\u5206\u3002<\/h3>\n<p>AIDA \u4e3b\u8981\u9002\u7528\u4e8e\u521d\u6b21\u8d2d\u4e70\u3002\u867d\u7136\u4e00\u4e9b\u7ec4\u7ec7\u5c06\u5176\u7b56\u7565\u4e0e AIDA \u7b49\u8425\u9500\u6e20\u9053\u4fdd\u6301\u4e00\u81f4\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u53ef\u80fd\u5177\u6709\u5c40\u9650\u6027\u3002\u6e20\u9053\u503e\u5411\u4e8e\u5c06\u5ba2\u6237\u89c6\u4e3a\u4ea7\u51fa\uff0c\u800c\u4ed6\u4eec\u5e94\u8be5\u662f\u589e\u957f\u6218\u7565\u7684\u6838\u5fc3\u3002\u7559\u4f4f\u548c\u8ffd\u52a0\u9500\u552e\u73b0\u6709\u5ba2\u6237\u901a\u5e38\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u66f4\u5bb9\u6613\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u63a8\u8350\u548c\u63a8\u8350\uff0c\u5438\u5f15\u66f4\u591a\u7684\u5173\u6ce8\u3001\u5174\u8da3\uff0c\u4ece\u800c\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u6237\u3002 AIDA \u4e0d\u9002\u5e94\u8fd9\u4e9b\u65b9\u9762\uff0c\u56e0\u6b64\u98de\u8f6e\u7b49\u5176\u4ed6\u6a21\u578b\u66f4\u9002\u5408\u6574\u4f53\u4e1a\u52a1\u7b56\u7565\u3002<\/p>\n<h3>4. \u6bcf\u79cd\u8425\u9500\u7b56\u7565\u53ea\u5173\u6ce8\u4e00\u4e2a AIDA \u5143\u7d20\u53ef\u80fd\u4e0d\u4f1a\u6709\u6548\u3002<\/h3>\n<p>\u5373\u4f7f\u5728\u9488\u5bf9\u4e1a\u52a1\u7684\u7279\u5b9a\u65b9\u9762\u4f7f\u7528\u6f0f\u6597\u65f6\uff0c\u4e5f\u53ef\u4ee5\u8f7b\u677e\u7ec6\u5206 AIDA \u7684\u56db\u4e2a\u8981\u7d20\u5e76\u4e3a\u6bcf\u4e2a\u8425\u9500\u7b56\u7565\u5206\u914d\u4e00\u4e2a\u8981\u7d20\u3002\u7136\u800c\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u5e94\u8be5\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u7ecf\u5386 AIDA \u7684\u591a\u4e2a\u9636\u6bb5\u3002\u4f8b\u5982\uff0c\u6709\u6548\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u89e6\u53d1 AIDA \u7684\u4e09\u4e2a\u6216\u56db\u4e2a\u9636\u6bb5\uff0c\u8feb\u4f7f\u6f5c\u5728\u4e70\u5bb6\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n<h3>5. \u5b83\u53ef\u80fd\u4f1a\u8fc7\u5ea6\u7b80\u5316\u590d\u6742\u7684\u8d2d\u4e70\u6d41\u7a0b\u3002<\/h3>\n<p>\u5f53\u6d88\u8d39\u8005\u9047\u5230\u5e7f\u544a\u6216\u8425\u9500\u6750\u6599\u65f6\uff0cAIDA \u53ef\u4ee5\u6709\u6548\u5730\u6982\u5ff5\u5316\u8d2d\u4e70\u8fc7\u7a0b\u3002\u7136\u800c\uff0c\u5b83\u53ef\u80fd\u4f1a\u8fc7\u5ea6\u7b80\u5316\u8d2d\u4e70\u51b3\u7b56\u7684\u9636\u6bb5\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u590d\u6742\u6216\u5fae\u5999\u7684\u51b3\u7b56\u3002\u4eca\u5929\u7684\u4e70\u5bb6\u53ef\u4ee5\u8bbf\u95ee\u5e7f\u6cdb\u7684\u8d44\u6e90\u8fdb\u884c\u7814\u7a76\u3001\u6bd4\u8f83\u7b49\u3002<\/p>\n<h2>\u4f7f\u7528AIDA\u6846\u67b6<\/h2>\n<p>\u5c3d\u7ba1\u6709\u5176\u5c40\u9650\u6027\uff0cAIDA \u6a21\u578b\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5f3a\u5927\u7684\u6846\u67b6\u6765\u5f15\u5bfc\u53d7\u4f17\u5b8c\u6210\u8d2d\u4e70\u8005\u7684\u65c5\u7a0b\u5e76\u6fc0\u52b1\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u3002\u5f53\u5e94\u7528\u4e8e\u60a8\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u65f6\uff0c\u5b83\u5229\u7528\u4e86\u4e00\u4e2a\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u516c\u5f0f\uff0c\u80fd\u591f\u6301\u7eed\u5438\u5f15\u3001\u8bf4\u670d\u53d7\u4f17\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u5207\u90fd\u59cb\u4e8e\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u6df1\u5165\u4e86\u89e3\u3002<\/p>\n<h4>\u514d\u8d39\u8d44\u6e90<\/h4>\n<p><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u5e26\u6709 AIDA \u6a21\u578b\u6a21\u677f\u7684\u6f0f\u6597\u89c4\u5212\u5668\uff08\u514d\u8d39\uff09<\/a><\/p>\n<h5>\u4e86\u89e3\u66f4\u591a<\/h5>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/AIDA_(marketing)\">AIDA\uff08\u8425\u9500\uff09\u2014\u2014\u7ef4\u57fa\u767e\u79d1<\/a><\/li>\n<li><a href=\"https:\/\/de.wikipedia.org\/wiki\/Inbound-Marketing\">\u5165\u7ad9\u8425\u9500 - \u7ef4\u57fa\u767e\u79d1<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/glossary\/marketing-funnel\/#:~:text=A%20marketing%20funnel%20describes%20your,routes%20to%20conversion%20and%20beyond.\">\u4ec0\u4e48\u662f\u8425\u9500\u6f0f\u6597\uff1f |\u840c\u82bd\u793e\u4ea4<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/marketing-funnel\/\">\u8425\u9500\u6f0f\u6597\uff1a\u5b83\u662f\u4ec0\u4e48\u4ee5\u53ca\u5b83\u5982\u4f55\u8fd0\u4f5c<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/aida-model\/\">AIDA \u6a21\u578b\u4ee5\u53ca\u5982\u4f55\u5c06\u5176\u5e94\u7528\u5230\u73b0\u5b9e\u4e16\u754c\u4e2d \u2013 \u793a\u4f8b\u548c\u6280\u5de7<\/a><\/li>\n<li><a href=\"https:\/\/awware.co\/blog\/aida-model\/\">\u4ec0\u4e48\u662f AIDA \u6a21\u578b\uff1a\u6b65\u9aa4\u3001\u65b9\u6cd5\u548c\u793a\u4f8b<\/a><\/li>\n<li><a href=\"https:\/\/www.impressiondigital.com\/blog\/aida-model-and-digital-marketing\/\">\u8425\u9500\u4e2d\u7684 AIDA \u6a21\u578b\uff1a\u7528\u9014\u548c\u793a\u4f8b |\u5370\u8c61<\/a><\/li>\n<li><a href=\"https:\/\/www.masterclass.com\/articles\/aida-model-explained\">AIDA \u6a21\u578b\uff1a\u8425\u9500\u548c\u9500\u552e\u6f0f\u6597\u7684 4 \u4e2a\u9636\u6bb5 \u2013 2023 \u2013 \u5927\u5e08\u73ed<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u4f7f\u7528 AIDA \u6846\u67b6\uff08\u6ce8\u610f\u529b\u3001\u5174\u8da3\u3001\u6b32\u671b\u3001\u884c\u52a8\uff09\u589e\u5f3a\u60a8\u7684\u8425\u9500\u6f0f\u6597\u3002\u514d\u8d39\u6307\u5357\u63d0\u4f9b\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u7b56\u7565\u6765\u6fc0\u53d1\u8f6c\u5316\uff01","protected":false},"author":1,"featured_media":2442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258,259],"tags":[231],"ppma_author":[290],"class_list":{"0":"post-2687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-marketing-101","9":"tag-featured","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel Fuel: Power Up Your Marketing Engine with the AIDA Model - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Supercharge your marketing funnel with the AIDA framework (Attention, Interest, Desire, Action). 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