{"id":2676,"date":"2023-05-24T14:08:26","date_gmt":"2023-05-24T06:08:26","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2676"},"modified":"2023-12-21T01:04:51","modified_gmt":"2023-12-20T17:04:51","slug":"seo-45-must-know-keywords","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh_cn\/seo\/seo-45\u5fc5\u987b\u77e5\u9053\u7684\u5173\u952e\u8bcd\/","title":{"rendered":"SEO Powerhouse\uff1a\u638c\u63e1 45 \u4e2a\u5fc5\u77e5\u5173\u952e\u8bcd"},"content":{"rendered":"<p>\u5229\u7528\u6211\u4eec\u5305\u542b 45 \u4e2a\u57fa\u672c\u5173\u952e\u8bcd\u7684\u5b8c\u6574\u8bcd\u6c47\u8868\uff0c\u8ba9\u60a8\u7684 SEO 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Google\uff09\u7684\u4eba\u5de5\u5ba1\u6838\u5458\u53d1\u73b0\u7279\u5b9a\u7f51\u9875\u8fdd\u53cd\u641c\u7d22\u5f15\u64ce\u8d28\u91cf\u6307\u5357\u65f6\uff0c\u5c31\u4f1a\u53d1\u751f\u624b\u52a8\u5904\u7f5a\u3002<\/p>\n<h3>\u7f51\u7ad9\u5730\u56fe<\/h3>\n<p>\u7ad9\u70b9\u5730\u56fe\u662f\u57df\u4e2d\u7684\u4e13\u7528\u7f51\u9875\uff0c\u63d0\u4f9b\u6709\u5173\u7f51\u7ad9\u4e0a\u7684 URL\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u5176\u4ed6\u6587\u4ef6\u7c7b\u578b\u7684\u4fe1\u606f\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5411\u641c\u7d22\u5f15\u64ce\u53ca\u5176\u722c\u866b\u544a\u77e5\u91cd\u8981\u9875\u9762\u53ca\u5176\u5173\u7cfb\u3002<\/p>\n<h3>\u4e2a\u6027\u5316<\/h3>\n<p>\u4e2a\u6027\u5316\u662f\u6307\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u6839\u636e\u4e2a\u4eba\u4fe1\u606f\uff08\u5305\u62ec\u4f4d\u7f6e\u548c\u641c\u7d22\u5386\u53f2\u8bb0\u5f55\uff09\u8c03\u6574\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<h2><strong>SEO \u73b0\u573a\u672f\u8bed\u8868<\/strong><\/h2>\n<h3>Meta \u6807\u9898\uff08\u6807\u9898\u6807\u7b7e\uff09<\/h3>\n<p>\u5143\u6807\u9898\uff0c\u4e5f\u79f0\u4e3a\u6807\u9898\u6807\u7b7e\uff0c\u662f\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e0a\u7684\u53ef\u70b9\u51fb\u7684\u84dd\u8272\u6587\u672c\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u8ba9\u7528\u6237\u4e86\u89e3\u7f51\u9875\u7684\u4e3b\u9898\u3002<\/p>\n<h3>Meta \u8bf4\u660e<\/h3>\n<p>Meta \u63cf\u8ff0\u63d0\u4f9b\u7f51\u9875\u5185\u5bb9\u7684\u4e00\u5230\u4e24\u53e5\u8bdd\u7684\u7b80\u77ed\u6458\u8981\uff0c\u663e\u793a\u5728 SERP \u4e2d\u7684\u6807\u9898\u6807\u7b7e\u4e0b\u65b9\u3002\u5b83\u4eec\u4e3a\u7528\u6237\u63d0\u4f9b\u989d\u5916\u7684\u4e0a\u4e0b\u6587\uff0c\u4ee5\u786e\u5b9a\u641c\u7d22\u7ed3\u679c\u662f\u5426\u7b26\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n<h3>\u76f8\u5bf9\u89c4\u8303<\/h3>\n<p>Rel Canonical \u662f\u4e00\u4e2a\u6709\u7528\u7684 HTML \u4ee3\u7801\u5143\u7d20\uff0c\u5b83\u6307\u793a URL \u7684\u9996\u9009\u7248\u672c\uff0c\u5f53\u5b58\u5728\u5177\u6709\u76f8\u4f3c\u5185\u5bb9\u7684\u7f51\u9875\u7684\u591a\u4e2a\u7248\u672c\u65f6\u7279\u522b\u6709\u4ef7\u503c\u3002<\/p>\n<h3>\u5185\u5bb9\u5355\u8584<\/h3>\n<p>\u8d2b\u4e4f\u5185\u5bb9\u662f\u6307\u5bf9\u8bfb\u8005\u7f3a\u4e4f\u4ef7\u503c\u7684\u4f4e\u8d28\u91cf\u5185\u5bb9\u3002\u5b83\u901a\u5e38\u5305\u542b\u81ea\u52a8\u751f\u6210\u7684\u6216\u4e0d\u5145\u5206\u7684\u6587\u672c\uff0c\u65e0\u6cd5\u6ee1\u8db3\u8bbf\u95ee\u8005\u7684\u4fe1\u606f\u9700\u6c42\u3002<\/p>\n<h3>\u91cd\u590d\u5185\u5bb9<\/h3>\n<p>\u91cd\u590d\u5185\u5bb9\u6d89\u53ca\u590d\u5236\u4ed6\u4eba\u7684\u5185\u5bb9\u4f9b\u4e2a\u4eba\u4f7f\u7528\uff0c\u53ef\u80fd\u4f1a\u5c1d\u8bd5\u4f7f\u7528\u7a83\u53d6\u7684\u6587\u672c\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u3002<\/p>\n<h3>\u9875\u9762\u901f\u5ea6<\/h3>\n<p>\u9875\u9762\u901f\u5ea6\u4ee3\u8868\u7f51\u9875\u52a0\u8f7d\u6240\u9700\u7684\u65f6\u95f4\uff0c\u662f\u786e\u4fdd\u826f\u597d\u7528\u6237\u4f53\u9a8c\u7684\u5173\u952e SEO \u56e0\u7d20\u3002\u5f71\u54cd\u9875\u9762\u901f\u5ea6\u7684\u56e0\u7d20\u6709\u591a\u79cd\uff0c\u5305\u62ec\u670d\u52a1\u5668\u529f\u80fd\u3001\u56fe\u50cf\u4f18\u5316\u3001\u5b89\u88c5\u7684\u63d2\u4ef6\u3001\u9875\u9762\u6587\u4ef6\u5927\u5c0f\u7b49\u3002<\/p>\n<h3>SSL \u8bc1\u4e66\uff08\u5b89\u5168\u5957\u63a5\u5b57\u5c42\uff09<\/h3>\n<p>SSL \u8bc1\u4e66\u4ee3\u8868\u5b89\u5168\u5957\u63a5\u5b57\u5c42\uff0c\u53ef\u5b9e\u73b0\u52a0\u5bc6\u8fde\u63a5\uff0c\u4ece\u800c\u589e\u5f3a\u5728\u7ebf\u901a\u4fe1\u548c\u670d\u52a1\u7684\u5b89\u5168\u6027\u3002\u5b83\u6709\u52a9\u4e8e\u4ece\u8fc7\u65f6\u4e14\u4e0d\u5b89\u5168\u7684 HTTP \u534f\u8bae\u8fc7\u6e21\u5230\u73b0\u4ee3\u4e14\u5b89\u5168\u7684 HTTPS\u3002<\/p>\n<h3>\u951a\u6587\u672c<\/h3>\n<p>\u951a\u6587\u672c\u901a\u5e38\u4ee5\u4e0e\u7f51\u9875\u4e0a\u5468\u56f4\u6587\u672c\u4e0d\u540c\u7684\u989c\u8272\uff08\u901a\u5e38\u662f\u84dd\u8272\uff09\u663e\u793a\uff0c\u5e76\u7528\u4f5c\u94fe\u63a5\u4e2d\u7684\u53ef\u70b9\u51fb\u5355\u8bcd\u6216\u77ed\u8bed\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5411\u7528\u6237\u63d0\u4f9b\u6709\u5173\u4ed6\u4eec\u901a\u8fc7\u70b9\u51fb\u94fe\u63a5\uff08\u65e0\u8bba\u662f\u5185\u90e8\u94fe\u63a5\u8fd8\u662f\u5916\u90e8\u94fe\u63a5\uff09\u5c06\u9047\u5230\u7684\u5185\u5bb9\u7684\u4fe1\u606f\u3002<\/p>\n<h3>\u91cd\u5b9a\u5411<\/h3>\n<p>\u5f53\u4e00\u4e2a URL \u91cd\u5b9a\u5411\u5230\u53e6\u4e00\u4f4d\u7f6e\u65f6\uff0c\u5c31\u4f1a\u53d1\u751f\u91cd\u5b9a\u5411\u3002\u5b58\u5728\u5404\u79cd\u7c7b\u578b\u7684\u91cd\u5b9a\u5411\uff0c\u6700\u5e38\u89c1\u7684\u662f\u6c38\u4e45\u91cd\u5b9a\u5411 (301)\u3002<\/p>\n<h2><strong>\u94fe\u63a5\u5efa\u8bbe<\/strong><\/h2>\n<h3>\u53cd\u5411\u94fe\u63a5\uff08\u5165\u7ad9\u94fe\u63a5\uff09<\/h3>\n<p>\u53cd\u5411\u94fe\u63a5\u4e5f\u79f0\u4e3a\u5165\u7ad9\u94fe\u63a5\u6216\u7b80\u79f0\u4e3a\u94fe\u63a5\uff0c\u662f\u653e\u7f6e\u5728\u5176\u4ed6\u7f51\u7ad9\u4e0a\u7684\u8d85\u94fe\u63a5\uff0c\u53ef\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u60a8\u7684\u57df\u3002\u5b83\u4eec\u662f\u641c\u7d22\u5f15\u64ce\u548c SEO \u7684\u57fa\u672c\u5143\u7d20\u3002<\/p>\n<h3>\u5185\u90e8\u94fe\u63a5<\/h3>\n<p>\u5185\u90e8\u94fe\u63a5\u662f\u60a8\u81ea\u5df1\u7f51\u7ad9\u5185\u8fde\u63a5\u5230\u540c\u4e00\u7f51\u7ad9\u4e0a\u5176\u4ed6\u9875\u9762\u7684\u94fe\u63a5\u3002\u4f8b\u5982\uff0c\u4ece\u4e3b\u9875\u5230\u670d\u52a1\u9875\u9762\u6216\u535a\u5ba2\u6587\u7ae0\u4e4b\u95f4\u7684\u94fe\u63a5\u6784\u6210\u5185\u90e8\u94fe\u63a5\u3002<\/p>\n<h3>\u57df\u540d\u6743\u9650\/\u57df\u540d\u8bc4\u7ea7<\/h3>\n<p>\u57df\u540d\u6743\u5a01 (DA) \u548c\u57df\u540d\u8bc4\u7ea7 (DR) \u662f\u6d41\u884c\u7684 SEO \u8f6f\u4ef6\u63d0\u4f9b\u5546\uff08\u4f8b\u5982 MOZ \u548c Ahrefs\uff09\u4f7f\u7528\u7684\u6307\u6807\u3002\u4ed6\u4eec\u901a\u8fc7\u6bd4\u8f83\u7f51\u7ad9\u94fe\u63a5\u7684\u6570\u91cf\u548c\u8d28\u91cf\u6765\u8861\u91cf\u7f51\u7ad9\u53cd\u5411\u94fe\u63a5\u7684\u5f3a\u5ea6\uff0c\u8303\u56f4\u4ece 0 \u5230 100 (Moz) \u6216 1 \u5230 100 (Ahrefs)\u3002<\/p>\n<h3>\u635f\u574f\u7684\u94fe\u63a5<\/h3>\n<p>\u635f\u574f\u7684\u94fe\u63a5\u662f\u6307\u5411\u4e0d\u5b58\u5728\u9875\u9762\u7684\u94fe\u63a5\uff0c\u901a\u5e38\u79f0\u4e3a\u201c404 \u9875\u9762\u201d\u3002<\/p>\n<h3>\u5916\u5c55<\/h3>\n<p>\u5916\u5c55\u662f\u83b7\u5f97\u53cd\u5411\u94fe\u63a5\u7684\u4e00\u9879\u5173\u952e\u6280\u672f\uff0c\u6d89\u53ca\u4e0e\u7f51\u7ad9\u7ba1\u7406\u5458\u3001\u535a\u4e3b\u3001\u4f5c\u8005\u548c\u7f51\u7ad9\u6240\u6709\u8005\u5efa\u7acb\u4e92\u60e0\u4e92\u5229\u7684\u5173\u7cfb\u3002\u7535\u5b50\u90ae\u4ef6\u5916\u5c55\u662f\u5411\u6f5c\u5728\u611f\u5174\u8da3\u7684\u53d7\u4f17\u5c55\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5e38\u89c1\u5916\u5c55\u5f62\u5f0f\u3002<\/p>\n<h3>\u54c1\u724c\u63d0\u53ca<\/h3>\n<p>\u51fa\u73b0\u54c1\u724c\u63d0\u53ca<\/p>\n<p>\u5f53\u60a8\u7684\u54c1\u724c\u540d\u79f0\u5728\u7f51\u4e0a\u88ab\u63d0\u53ca\u4f46\u6ca1\u6709\u94fe\u63a5\u65f6\u3002 SEO \u7ecf\u5e38\u8054\u7cfb\u7f51\u7ad9\u6240\u6709\u8005\u548c\u7f51\u7ad9\u7ba1\u7406\u5458\uff0c\u5c06\u8fd9\u4e9b\u63d0\u53ca\u8f6c\u6362\u4e3a\u9002\u5f53\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n<h3>\u7f51\u9875\u6392\u540d<\/h3>\n<p>PageRank \u662f Google \u5f00\u53d1\u7684\u4e00\u79cd\u590d\u6742\u7b97\u6cd5\uff0c\u53ef\u6839\u636e\u5176\u4ed6\u9875\u9762\u7684\u4f20\u5165\u94fe\u63a5\u6765\u8861\u91cf\u9875\u9762\u7684\u91cd\u8981\u6027\u3002\u5b83\u662f\u641c\u7d22\u5f15\u64ce\u548c SEO \u7684\u57fa\u672c\u5143\u7d20\uff0c\u5e76\u4ee5 Google \u8054\u5408\u521b\u59cb\u4eba\u4e4b\u4e00\u62c9\u91cc\u00b7\u4f69\u5947 (Larry Page) \u7684\u540d\u5b57\u547d\u540d\u3002<\/p>\n<h3>\u5173\u6ce8\/\u4e0d\u5173\u6ce8\u5c5e\u6027<\/h3>\n<p>Follow \u548c NoFollow \u662f\u5143\u6807\u8bb0\uff0c\u901a\u77e5\u641c\u7d22\u5f15\u64ce\u662f\u5426\u5173\u6ce8\u51fa\u7ad9\u94fe\u63a5\u5e76\u4f20\u9012 PageRank\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c\u94fe\u63a5\u662f\u201cfollow\u201d\u7684\uff0c\u4f46\u662f\u5f53\u60a8\u4e0d\u60f3\u5c06\u6743\u9650\u4f20\u9012\u7ed9\u53e6\u4e00\u4e2a\u7f51\u9875\u65f6\uff0c\u53ef\u4ee5\u4f7f\u7528 NoFollow 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