{"id":5141,"date":"2024-09-21T03:00:06","date_gmt":"2024-09-20T19:00:06","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5141"},"modified":"2024-09-21T03:46:07","modified_gmt":"2024-09-20T19:46:07","slug":"the-complete-handbook-to-b2b-keyword-exploration-seven-efficient-approaches","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/b2b-\u95dc\u9375\u5b57\u63a2\u7d22\u5b8c\u6574\u624b\u518a-\u4e03\u7a2e\u6709\u6548\u65b9\u6cd5\/","title":{"rendered":"B2B \u95dc\u9375\u5b57\u63a2\u7d22\u5b8c\u6574\u624b\u518a\uff1a\u4e03\u7a2e\u6709\u6548\u65b9\u6cd5"},"content":{"rendered":"<p>\u4f01\u696d\u5c0d\u4f01\u696d (B2B) \u884c\u92b7\u4eba\u54e1\u5229\u7528\u95dc\u9375\u5b57\u63a2\u7d22\u4f86\u767c\u73fe\u6709\u50f9\u503c\u7684\u641c\u5c0b\u8868\u9054\u5f0f\uff0c\u4ed6\u5011\u53ef\u4ee5\u5229\u7528\u5b83\u5011\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u3001\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u4e26\u523a\u6fc0\u92b7\u552e\u3002\u985e\u4f3c B2C \u884c\u92b7\u4eba\u54e1\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5728B2B\u9818\u57df\uff0c\u9700\u8981\u66f4\u6df1\u523b\u5730\u7406\u89e3\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6b77\u7a0b\u3002\u638c\u63e1 B2B \u63a1\u8cfc\u8005\u5728\u63a1\u8cfc\u6750\u6599\u6642\u6240\u4f7f\u7528\u7684\u884c\u696d\u8853\u8a9e\uff0c\u4ee5\u5f71\u97ff\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n<p>\u8b93\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u70ba\u4ec0\u9ebc B2B \u95dc\u9375\u5b57\u63a2\u7d22\u7684\u7b56\u7565\u65b9\u6cd5\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h2><a id=\"why-is-keyword-exploration-crucial-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u70ba\u4ec0\u9ebc\u95dc\u9375\u5b57\u63a2\u7d22\u5728 B2B \u884c\u92b7\u4e2d\u81f3\u95dc\u91cd\u8981\uff1f<\/h2>\n<p>\u95dc\u9375\u5b57\u63a2\u7d22\u662f\u5efa\u7acb\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u4f54\u64da\u986f\u8457\u4f4d\u7f6e\u7684\u5167\u5bb9\u7684\u95dc\u9375\u521d\u59cb\u968e\u6bb5\u3002\u9019\u4e9b\u5c55\u793a\u4f4d\u7f6e\u6709\u5229\u65bc\u5438\u5f15 B2B \u5ba2\u6236\u3002<\/p>\n<p>\u6839\u64da Statista \u7684\u7814\u7a76\uff0c <a href=\"https:\/\/www.statista.com\/statistics\/1454718\/channels-for-b2b-product-discovery-united-states\/\">B2B\u8cb7\u5bb666%<\/a> 2023 \u5e74\uff0c\u7f8e\u570b\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u767c\u73fe\u4e86\u65b0\u7522\u54c1\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2nIIaab.png\" alt=\"\u63cf\u7e6a\u9818\u5148 B2B \u884c\u92b7\u7ba1\u9053\u7684\u53ef\u8996\u5316\" \/><\/p>\n<p><strong>\u6578\u64da\u4f86\u6e90<\/strong>: \u7d71\u8a08<\/p>\n<p>\u6b64\u5916\uff0c\u95dc\u9375\u5b57\u63a2\u7d22\u901a\u5e38\u6703\u63d0\u51fa\u7121\u6578\u7684\u6982\u5ff5\uff0c\u78ba\u4fdd\u60a8\u4e0d\u6703\u5c0d\u8981\u89e3\u6c7a\u7684\u4e3b\u984c\u611f\u5230\u56f0\u60d1\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u9032\u884c\u95dc\u9375\u5b57\u63a2\u7d22\u53ef\u4ee5\u63ed\u793a\u6709\u95dc\u76ee\u6a19\u53d7\u773e\u7684\u898b\u89e3\uff0c\u9019\u53ef\u4ee5\u589e\u5f37\u60a8\u7684\u6240\u6709\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n<h2><a id=\"how-is-keyword-exploration-distinct-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B \u884c\u92b7\u7684\u95dc\u9375\u5b57\u63a2\u7d22\u6709\u4f55\u4e0d\u540c\uff1f<\/h2>\n<p>\u5728\u70ba B2B \u4f01\u696d\u9032\u884c\u95dc\u9375\u5b57\u63a2\u7d22\u6642\uff0c\u61c9\u8003\u616e\u5e7e\u500b\u4e0d\u540c\u7684\u969c\u7919\u3002<\/p>\n<p>\u9019\u4e9b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u8853\u8a9e\u5dee\u7570<\/strong>\uff1aB2B \u4f01\u696d\u5728\u8a0e\u8ad6\u5176\u7522\u54c1\u6216\u670d\u52d9\u6642\u7d93\u5e38\u4f7f\u7528\u5c08\u696d\u8a9e\u8a00\u3002\u6d88\u8cbb\u8005\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u719f\u6089\u9019\u4e9b\u884c\u696d\u8853\u8a9e\uff0c\u4e26\u4e14\u53ef\u80fd\u5728\u641c\u5c0b\u4e2d\u7e5e\u904e\u5b83\u5011\u3002<\/li>\n<li><strong>\u6e1b\u5c11<\/strong> <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\"><strong>\u641c\u5c0b\u91cf<\/strong><\/a>\uff1a\u7531\u65bc\u5176\u91dd\u5c0d\u6027\u5f37\uff0cB2B \u95dc\u9375\u5b57\u7684\u641c\u5c0b\u91cf\u901a\u5e38\u4f4e\u65bc B2C \u95dc\u9375\u5b57\u3002\u56e0\u6b64\uff0c\u6b64\u985e\u95dc\u9375\u5b57\u7684\u6392\u540d\u4e0d\u4e00\u5b9a\u6703\u7522\u751f\u5927\u91cf\u7684\u6d41\u91cf\u6fc0\u589e\u3002<\/li>\n<li><strong>\u8f49\u63db\u7387\u964d\u4f4e<\/strong>\uff1aB2B \u8cfc\u8cb7\u8005\u4e0d\u592a\u9858\u610f\u7acb\u5373\u8f49\u63db\u3002\u6709\u4e9b\u516c\u53f8\u6295\u5165\u6578\u6708\uff08\u751a\u81f3\u66f4\u9577\uff09\u4f86\u5be9\u8b70\u548c\u7814\u7a76 B2B \u89e3\u6c7a\u65b9\u6848\u3002<\/li>\n<li><strong>\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u589e\u52a0<\/strong>\uff1a\u5728\u4ed8\u8cbb\u641c\u5c0b\u4e2d\u9032\u884c\u8f49\u63db\uff08\u6216\u4ee3\u8868\u5408\u683c\u53d7\u773e\uff09\u7684 B2B \u95dc\u9375\u5b57\u7d93\u5e38\u8868\u73fe\u51fa\u8f03\u9ad8\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u3002\u9019\u662f\u56e0\u70ba\u5176\u4ed6\u5ee3\u544a\u5546\u9858\u610f\u652f\u4ed8\u6ea2\u50f9\u4f86\u6392\u540d\u7d50\u679c\u9802\u90e8\u4e26\u5438\u5f15\u9019\u4e9b\u53d7\u773e\u3002<\/li>\n<\/ul>\n<p>\u5118\u7ba1\u5b58\u5728\u9019\u4e9b\u5340\u5225\uff0c\u884c\u92b7\u4eba\u54e1\u4ecd\u7136\u53ef\u4ee5\u5229\u7528 B2B \u95dc\u9375\u5b57\u63a2\u7d22\u4f86\u5be6\u73fe <a href=\"https:\/\/www.semrush.com\/blog\/seo-results\/\">SEO\u7d50\u679c<\/a>.<\/p>\n<h2><a id=\"7-pointers-for-conducting-b2b-keyword-exploration\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9032\u884c B2B \u95dc\u9375\u5b57\u63a2\u7d22\u7684\u4e03\u500b\u8981\u9ede<\/h2>\n<p>\u57f7\u884c\u63a5\u4e0b\u4f86\u7684\u63d0\u793a\u5c07\u5e6b\u52a9\u60a8\u6316\u6398\u6709\u50f9\u503c\u7684\u95dc\u9375\u5b57\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u95dc\u9375\u5b57\u4f86\u5438\u5f15\u5408\u683c\u7684\u6d41\u91cf\u3002<\/p>\n<p><em><strong>\u63d0\u793a<\/strong><\/em><\/p>\n<p><em>\u5831\u540d\u53c3\u52a0<\/em> <a href=\"https:\/\/www.semrush.com\/signup\/\"><em>\u514d\u8cbb Semrush \u5e33\u6236<\/em><\/a> <em>\u4e26\u90e8\u7f72\u6211\u5011\u7684\u95dc\u9375\u5b57\u63a2\u7d22\u5de5\u5177\u4f86\u9075\u5faa\u5f8c\u7e8c\u7b56\u7565\u3002<\/em><\/p>\n<h3><a id=\"1-explore-concepts-in-industry-communities-and-resources\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>1. \u63a2\u7d22\u7522\u696d\u793e\u5340\u548c\u8cc7\u6e90\u4e2d\u7684\u6982\u5ff5<\/h3>\n<p>\u8ad6\u58c7\u662f\u4e00\u500b\u5f88\u597d\u7684\u9014\u5f91\uff0c\u8b93\u60a8\u719f\u6089\u81ea\u5df1\u6240\u5728\u9818\u57df\u5167\u7684\u666e\u904d\u75db\u9ede\u3002\u4eba\u5011\u7d93\u5e38\u9020\u8a2a\u8ad6\u58c7\u63d0\u51fa\u7591\u554f\u6216\u5c0b\u6c42\u5176\u4ed6\u884c\u696d\u5c08\u5bb6\u7684\u6307\u5c0e\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u5011 Semrush \u53ef\u80fd\u5e0c\u671b\u4ed4\u7d30\u7814\u7a76 Reddit \u793e\u7fa4 r\/DigitalMarketing\uff08\u64c1\u6709\u8d85\u904e 175,000 \u540d\u6210\u54e1\uff09\u4f86\u6316\u6398\u95dc\u9375\u5b57\u5275\u610f\u3002\u5404\u7a2e\u8cbc\u6587\u95e1\u660e\u4e86\u6211\u5011\u7684\u76ee\u6a19\u53d7\u773e\u6240\u9762\u81e8\u7684\u6311\u6230\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4ee5\u4e0b\u7684\u4f7f\u7528\u8005\u6b63\u5728\u5fb5\u6c42\u6709\u95dc\u70ba\u672c\u5730\u670d\u52d9\u4f01\u696d\u57f7\u884c\u95dc\u9375\u5b57\u63a2\u7d22\u7684\u5efa\u8b70\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zl1cztm.jpeg\" alt=\"Reddit \u5728\u6578\u4f4d\u884c\u92b7 subreddit \u4e2d\u767c\u5e16\uff0c\u8acb\u6c42\u70ba\u672c\u5730\u670d\u52d9\u4f01\u696d\u63d0\u4f9b\u95dc\u9375\u5b57\u63a2\u7d22\u65b9\u9762\u7684\u6307\u5c0e\u3002\" \/><\/p>\n<p>\u900f\u904e\u6aa2\u67e5\u540c\u4e00\u4e3b\u984c <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">\u95dc\u9375\u5b57\u6982\u8ff0<\/a>\uff0c\u986f\u7136\u8a31\u591a\u5176\u4ed6\u4eba\u6b63\u5728\u5c0b\u6c42\u89e3\u6c7a\u6b64\u554f\u984c\u7684\u65b9\u6cd5\uff0c\u9019\u8868\u660e\u5b83\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u63a5\u89f8\u5230\u6211\u5011\u7684\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MBi5QHR.jpeg\" alt=\"\u77ed\u8a9e\u300c\u672c\u5730\u95dc\u9375\u5b57\u63a2\u7d22\u300d\u7684\u95dc\u9375\u5b57\u6982\u89bd\u5831\u544a\uff0c\u5176\u4e2d\u7a81\u51fa\u986f\u793a\u4e86\u641c\u5c0b\u91cf\u3002\" \/><\/p>\n<p>\u9996\u5148\u52a0\u5165 Reddit \u548c Quora \u7b49\u5e73\u53f0\u4e0a\u7684\u76f8\u95dc\u7fa4\u7d44\u3002\u6b64\u5916\uff0c\u8b93\u81ea\u5df1\u53c3\u8207\u76ee\u6a19\u53d7\u773e\u7d93\u5e38\u5149\u9867\u7684\u4efb\u4f55\u884c\u696d\u7279\u5b9a\u8ad6\u58c7\u3002<\/p>\n<p>\u9664\u4e86\u8ad6\u58c7\u4e4b\u5916\u7684\u884c\u696d\u8cc7\u6e90\u4e5f\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b B2B \u95dc\u9375\u5b57\u5efa\u8b70\u3002\u4ed6\u5011\u53ef\u4ee5\u8b93\u60a8\u719f\u6089 B2B \u9818\u57df\u4e2d\u91cd\u8981\u7684\u4e3b\u984c\u3001\u8853\u8a9e\u548c\u6982\u5ff5\u3002<\/p>\n<p>\u9019\u4e9b\u8cc7\u6e90\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u6d3b\u52d5\u884c\u7a0b<\/li>\n<li>\u7522\u54c1\u898f\u683c<\/li>\n<li>\u7af6\u722d\u5c0d\u624b\u7684\u767d\u76ae\u66f8<\/li>\n<li>\u7522\u696d\u5206\u6790<\/li>\n<\/ul>\n<p>\u5047\u8a2d\u60a8\u7684\u76ee\u6a19\u662f\u70ba\u5ba2\u6236\u9ad4\u9a57 (CX) \u5206\u6790\u5e73\u53f0\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u3002 Adobe \u7684\u9019\u4efd CX \u5831\u544a\u5c55\u793a\u4e86\u8207 CX \u76f8\u95dc\u7684\u591a\u500b\u5b50\u4e3b\u984c\uff0c\u53ef\u4ee5\u6fc0\u767c\u95dc\u9375\u5b57\u5275\u610f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/n1eRc9P.jpeg\" alt=\"Adobe \u7684 CX \u5831\u544a\u5f37\u8abf\u4e86 CX \u5206\u6790\u5e73\u53f0\u696d\u52d9\u7684\u6f5b\u5728\u95dc\u9375\u5b57\u5275\u610f\u3002\" \/><\/p>\n<p>\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u300c\u9810\u6e2c\u5206\u6790\u300d\u3001\u300c\u5ba2\u6236\u9ad4\u9a57\u500b\u4eba\u5316\u300d\u548c\u300c\u53d7\u773e\u7d30\u5206\u300d\u662f\u503c\u5f97\u63a2\u7d22\u7684\u76f8\u95dc\u8853\u8a9e\u3002<\/p>\n<p>\u5728\u4ed4\u7d30\u7814\u7a76\u884c\u696d\u8cc7\u6e90\u7684\u540c\u6642\uff0c\u7de8\u5236\u4e00\u4efd\u7d93\u5e38\u51fa\u73fe\u7684\u8853\u8a9e\u548c\u4e3b\u984c\u7684\u6e05\u55ae\u3002<\/p>\n<p>\u96a8\u5f8c\uff0c\u5c07\u9019\u4e9b\u8853\u8a9e\u6dfb\u52a0\u5230\u6e05\u55ae\u4e2d\uff0c\u4ee5\u4fbf\u4ee5\u5f8c\u4f7f\u7528 Semrush \u5de5\u5177\u9032\u884c\u63a2\u7d22\u3002<\/p>\n<h3><a id=\"2-assemble-a-keyword-log\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>2. \u7d44\u88dd\u95dc\u9375\u5b57\u65e5\u8a8c<\/h3>\n<p>\u60a8\u8fc4\u4eca\u70ba\u6b62\u7d2f\u7a4d\u7684\u95dc\u9375\u5b57\u5275\u610f\u7684\u5f59\u7de8\u4ee3\u8868\u4e86\u4e00\u500b\u540d\u55ae <a href=\"https:\/\/www.semrush.com\/blog\/seed-keywords\/\">\u57fa\u790e\u95dc\u9375\u5b57<\/a>\u2014\u8207\u60a8\u7684 B2B \u4f01\u696d\u5bc6\u5207\u76f8\u95dc\u7684\u7c21\u6f54\u8853\u8a9e\u3002\u00a0<\/p>\n<p>\u57fa\u790e\u95dc\u9375\u5b57\u662f\u95dc\u9375\u5b57\u7b56\u7565\u7684\u57fa\u790e\u3002\u5b83\u5011\u61c9\u8a72\u8207\u60a8\u7db2\u7ad9\u7684\u4e3b\u8981\u4e3b\u984c\u5340\u57df\u76f8\u547c\u61c9\uff0c\u4e26\u4e14\u53ef\u4ee5\u5e6b\u52a9\u60a8\u627e\u5230\u60a8\u60f3\u8981\u5b9a\u4f4d\u7684\u95dc\u9375\u5b57\u3002<\/p>\n<p>\u8981\u958b\u59cb\u5efa\u7acb\u8981\u95dc\u6ce8\u7684\u66f4\u7cbe\u78ba\u8853\u8a9e\u5217\u8868\uff0c\u8acb\u4f7f\u7528 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\">\u95dc\u9375\u5b57\u9b54\u8853\u5de5\u5177<\/a>.<\/p>\n<p.Input one of your foundation keywords, your website URL, and your target locale. Then, press \"Search.\"<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LWpbkNg.jpeg\" alt=\"\u95dc\u9375\u5b57\u9b54\u8853\u5de5\u5177\u4ee5\u300c\u62db\u52df\u8edf\u9ad4\u300d\u4f5c\u70ba\u8853\u8a9e\uff0c\u300cjazzhr.com\u300d\u4f5c\u70ba\u7db2\u57df\uff0c\u4e26\u4ee5\u300c\u641c\u5c0b\u300d\u958b\u982d\u3002\" \/><\/p>\n<p>\u586b\u5145\u95dc\u9375\u5b57\u8868\u5f8c\uff0c\u4ed4\u7d30\u6aa2\u67e5\u8853\u8a9e\u4ee5\u627e\u51fa\u8207\u60a8\u7684\u4f01\u696d\u7279\u5225\u76f8\u95dc\u7684\u8853\u8a9e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jPlu4bQ.jpeg\" alt=\"\u300c\u62db\u8058\u8edf\u9ad4\u300d\u7684\u95dc\u9375\u5b57\u6982\u8ff0\u5831\u544a\u7a81\u51fa\u986f\u793a\u95dc\u9375\u5b57\u5217\u3002\" \/><\/p>\n<p>\u5efa\u8b70\u4fdd\u7559\u6e05\u55ae\u4e2d\u770b\u8d77\u4f86\u5408\u9069\u7684\u8853\u8a9e\u4ee5\u4f9b\u53c3\u8003\u548c\u672a\u4f86\u7684\u5b8c\u5584\u3002<\/p>\n<p.Choose the checkboxes alongside these keywords. Then, select \"+ Add to keyword list\" and opt for \"Create new empty list\" to kickstart a new list centered around the foundation term you initiated with.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oDsnE1B.jpeg\" alt=\"\u9078\u64c7\u95dc\u9375\u5b57\uff0c\u9ede\u64ca\u201c+ \u65b0\u589e\u5230\u95dc\u9375\u5b57\u6e05\u55ae\u201d\uff0c\u4e26\u5728\u4e0b\u62c9\u6e05\u55ae\u4e2d\u5f37\u8abf\u201c\u5efa\u7acb\u65b0\u7684\u7a7a\u6e05\u55ae\u201d\u3002\" \/><\/p>\n<p>\u91cd\u8907\u6b64\u904e\u7a0b\u4e26\u6839\u64da\u9700\u8981\u88fd\u4f5c\u5176\u4ed6\u76ee\u9304\u3002\u00a0<\/p>\n<h3><a id=\"3-find-keywords-competitors-rank-for\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3. \u767c\u73fe\u7af6\u722d\u5c0d\u624b\u6392\u540d\u7684\u95dc\u9375\u5b57<\/h3>\n<p>\u60a8\u4e5f\u53ef\u4ee5\u900f\u904e\u6aa2\u67e5\u60a8\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/competitor-keywords\/\">\u7af6\u722d\u5c0d\u624b\u7684\u95dc\u9375\u5b57\u4f7f\u7528\u60c5\u6cc1<\/a>\u3002\u7576\u7af6\u722d\u5c0d\u624b\u91dd\u5c0d\u7279\u5b9a\u8853\u8a9e\u9032\u884c\u6392\u540d\u6642\uff0c\u5b83\u53ef\u80fd\u70ba\u60a8\u7684\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6a5f\u6703\u3002\u00a0<\/p>\n<p>\u60a8\u53ef\u80fd\u5c0d\u6311\u6230\u8005\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002\u5982\u679c\u6c92\u6709\uff0c\u8acb\u8f38\u5165\u60a8\u7684\u57df\u540d <a href=\"https:\/\/www.semrush.com\/analytics\/organic\/\">\u6709\u6a5f\u7814\u7a76<\/a>\uff0c\u5c0e\u822a\u81f3\u201c<strong>\u5c0d\u624b<\/strong>\u201d\u90e8\u5206\uff0c\u4e26\u4ed4\u7d30\u95b1\u8b80\u63d0\u4f9b\u7684\u6e05\u55ae\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5CiJupk.jpeg\" alt=\"\u6709\u6a5f\u7af6\u722d\u5c0d\u624b\u5831\u544a\u6709\u6a5f\u7814\u7a76\uff0c\u4e26\u5728\u9818\u57df\u6b04\u4e2d\u7a81\u51fa\u986f\u793a\u4e86\u4e00\u7cfb\u5217\u7af6\u722d\u5c0d\u624b\u3002\" \/><\/p>\n<p>\u73fe\u5728\u60a8\u53ef\u4ee5\u770b\u5230\u6709\u6a5f\u641c\u5c0b\u9818\u57df\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u7684\u7e3d\u7d50\u3002<\/p>\n<p>\u5728\u7de8\u5236\u7af6\u722d\u5c0d\u624b\u540d\u55ae\u5f8c\uff0c\u5229\u7528 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordgap\/\">\u95dc\u9375\u5b57\u5dee\u8ddd<\/a> \u63a2\u7d22\u4ed6\u5011\u7684\u95dc\u9375\u5b57\u6c60\u3002<\/p>\n<pInsert your website's homepage URL in the initial text box and input your competitors' domains below.\u00a0<\/p>\n<pchoose your preferred location and hit \"<strong>\u8a55\u4f30<\/strong>.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IsZOHMe.jpeg\" alt=\"\u95dc\u9375\u5b57\u5dee\u8ddd\u5be6\u7528\u7a0b\u5f0f\u4ee5\u300cjazzhr.com\u300d\u555f\u52d5\uff0c\u4e26\u900f\u904e\u9ede\u64ca\u300c\u8a55\u4f30\u300d\u8f38\u5165\u56db\u500b\u7af6\u722d\u7db2\u57df\u3002\" \/><\/p>\n<pnavigate to the section titled \"all keyword specifics for:\" and opt for \"<strong>\u7f3a\u4e4f<\/strong>\u201d category\u3002\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XEGlLIW.jpeg\" alt=\"\u95dc\u9375\u5b57\u5dee\u8ddd\u5831\u544a\u5c55\u793a\u4e86\u201c\u7f3a\u5c11\u90e8\u5206\u201d\uff0c\u5176\u4e2d\u986f\u793a\u4e86\u67d0\u500b\u7db2\u57df\u7121\u6cd5\u7372\u5f97\u4f4d\u7f6e\u7684\u8853\u8a9e\uff0c\u4f46\u5176\u7af6\u722d\u5c0d\u624b\u537b\u7372\u5f97\u4e86\u8a72\u4f4d\u7f6e\u3002\" \/><\/p>\n<pThis reveals the terms your competitors rank for, but your site does not.<\/p>\n<pYou might wish to include these keywords in the compilations you have already initiated using the checkboxes, as long as they are relevant.<\/p>\n<h3><a id=\"4-organize-keywords-into-topic-clusters\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>4.\u5c07\u95dc\u9375\u5b57\u5206\u985e\u5230\u4e3b\u984c\u7c07\u4e2d<\/h3>\n<p<a href=&quot;https:\/\/www.semrush.com\/blog\/topic-clusters\/&quot;&gt;\u4e3b\u984c\u96c6\u7fa4<\/a> \u662f\u5177\u6709\u76f8\u4e92\u95dc\u806f\u7684\u4e3b\u984c\u7684\u9801\u9762\u7684\u96c6\u5408\u3002\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u589e\u5f37\u60a8\u7684\u53ef\u4fe1\u5ea6\u4e26\u63d0\u9ad8\u60a8\u7684 SEO \u6548\u7387\u3002<\/p>\n<pa thematic cluster typically comprises a core <a href=\"https:\/\/www.semrush.com\/blog\/pillar-page\/\">\u652f\u67f1\u9801<\/a> \u91dd\u5c0d\u5ee3\u6cdb\u7684\u4e3b\u984c\uff08\u4f8b\u5982\uff0c\u4e3b\u8981\u95dc\u9375\u5b57\u6216\u985e\u4f3c\u7684\u8b8a\u9ad4\uff09\u548c\u91dd\u5c0d\u66f4\u5177\u9ad4\u95dc\u9375\u5b57\u7684\u88dc\u5145\u5b50\u9801\u9762\uff08\u4f8b\u5982\uff0c <a href=\"https:\/\/www.semrush.com\/blog\/how-to-choose-long-tail-keywords\/\">\u66f4\u9577\u7684\u95dc\u9375\u5b57<\/a>).<\/p>\n<peach of these pages concentrates on a <a href=\"https:\/\/www.semrush.com\/blog\/keyword-clustering\/\">\u95dc\u9375\u5b57\u7c07<\/a>\u2014 \u4e00\u7d44\u5bc6\u5207\u76f8\u95dc\u4e14\u542b\u7fa9\u76f8\u540c\u7684\u8853\u8a9e\uff08\u4f8b\u5982\uff0c\u300ccrm \u8edf\u9ad4\u300d\u3001\u300ccrm \u5de5\u5177\u300d\u548c\u300ccrm \u5e73\u53f0\u300d\uff09\u3002\u00a0<\/p>\n<pHere's an illustration of a thematic cluster model:\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GKwNGu5.png\" alt=\"SEO \u7684\u4e3b\u984c\u96c6\u7fa4\u6a21\u578b\u986f\u793a\u91dd\u5c0d\u7d9c\u5408\u4e3b\u984c\u7684\u652f\u67f1\u9801\u9762\u548c\u5c08\u6ce8\u65bc\u66f4\u5177\u9ad4\u95dc\u9375\u5b57\u7684\u652f\u63f4\u5b50\u9801\u9762\u3002\" \/><\/p>\n<pThematic clustering proves to be especially potent for B2B websites as it affords you the opportunity to flaunt your sector proficiency to an exceptionally informed audience.<\/p>\n<putilize <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmanager\/\">\u95dc\u9375\u5b57\u7b56\u7565\u7522\u751f\u5668<\/a> \u7528\u65bc\u4e3b\u984c\u805a\u985e\u3002<\/p>\n<pScroll down and select one of the collections you established beforehand.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uokWKUO.jpeg\" alt=\"\u95dc\u9375\u5b57\u7b56\u7565\u7522\u751f\u5668\u4e0a\u7684\u95dc\u9375\u5b57\u5217\u8868\uff0c\u4e26\u6307\u5b9a\u4e86\u300c\u62db\u52df\u8edf\u9ad4\u300d\u5217\u8868\u3002\" \/><\/p>\n<pwithin the displayed table, pick \"<strong>\u5c07\u6b64\u5217\u8868\u805a\u985e<\/strong>\u300d\u5728\u5dd4\u5cf0\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LSwrwmi.jpeg\" alt=\"\u9ede\u64ca\u9801\u9762\u9802\u90e8\u7684\u95dc\u9375\u5b57\u7b56\u7565\u7522\u751f\u5668\u4e0a\u7684\u8868\u683c\uff0c\u986f\u793a\u300c\u5c0d\u8a72\u6e05\u55ae\u9032\u884c\u805a\u985e\u300d\u3002\" \/><\/p>\n<pUpon completion of the process, you'll be redirected to the \u201cTopics and pages\u201d section, where you'll encounter recommendations for the subpages of your thematic cluster (with the pillar page theme being the seed keyword for the thematic cluster).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/L9w7KmC.jpeg\" alt=\"\u4e3b\u984c\u548c\u9801\u9762\u5831\u544a\u95dc\u9375\u5b57\u7b56\u7565\u7522\u751f\u5668\uff0c\u8aaa\u660e\u5927\u91cf\u9801\u9762\u53ca\u5176\u95dc\u9375\u5b57\u3001\u610f\u5716\u3001\u8907\u96dc\u6027\u548c\u6578\u91cf\u3002\" \/><\/p>\n<pTapping on the arrow symbol in any page's row will unveil a complete roster of all terms within that page's keyword cluster.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ftgDKZB.jpeg\" alt=\"\u6309\u4e00\u4e0b\u9801\u9762\u65c1\u7684\u7bad\u982d\u7b26\u865f\uff0c\u6703\u5728\u95dc\u9375\u5b57\u7b56\u7565\u7522\u751f\u5668\u4e0a\u986f\u793a\u8a72\u9801\u9762\u95dc\u9375\u5b57\u7c07\u5167\u6240\u6709\u8853\u8a9e\u7684\u64f4\u5145\u6e05\u55ae\u3002\" \/><\/p>\n<pRepeat this procedure with your other collections to flesh out additional clusters.<\/p>\n<p><em><strong>\u7b46\u8a18<\/strong><\/em><\/p>\n<p><emIf your initial keyword exploration didn't yield a substantial number of search terms, you can employ Keyword Strategy Builder by merely injecting a few seed terms. The tool will then orchestrate several thematic clusters for you.<\/em><\/p>\n<pAdopting a more topical strategy like this can elevate your cumulative keyword rankings. Securing a foothold on highly specific terms can bolster your standing for broader terms in subsequent stages.\u00a0<\/p>\n<h3><a id=\"5-prioritize-your-keywords-based-on-suitability\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>5.\u6839\u64da\u76f8\u95dc\u6027\u5c0d\u95dc\u9375\u5b57\u9032\u884c\u512a\u5148\u6392\u5e8f<\/h3>\n<pNow that you've amassed an extensive array of keywords, it's pertinent to prioritize those that offer optimal prospects for your B2B enterprise. Develop content centered around these keywords foremost.<\/p>\n<pto <a href=\"https:\/\/www.semrush.com\/blog\/keyword-analysis\/\">\u4ed4\u7d30\u6aa2\u67e5\u4e00\u500b\u95dc\u9375\u5b57<\/a>\uff0c\u5f9e\u524d\u4e00\u6280\u5de7\u4e2d\u5f62\u6210\u7684\u96c6\u7fa4\u4e4b\u4e00\u4e2d\u6307\u5b9a\u4e3b\u8981\u95dc\u9375\u5b57\u4e26\u5c07\u5176\u63d2\u5165\u5230 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">\u95dc\u9375\u5b57\u6982\u8ff0<\/a>\u3002\u96a8\u5f8c\uff0c\u5728\u300cAI-powered box\u300d\u4e2d\u8f38\u5165\u60a8\u7684\u7db2\u57df\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/q0RlbWm.jpeg\" alt=\"\u95dc\u9375\u5b57\u300c\u4eba\u529b\u8cc7\u6e90\u62db\u52df\u8edf\u9ad4\u300d\u7684\u95dc\u9375\u5b57\u6982\u8ff0\u5831\u544a\uff0c\u5176\u4e2d\u7a81\u51fa\u986f\u793a\u4e86\u5e36\u6709\u7db2\u57df\u8f38\u5165\u7684 AI \u4f9b\u96fb\u76d2\u3002\" \/><\/p>\n<pUtilize the following parameters for a thorough keyword analysis:<\/p>\n<ul>\n<li><strong>\u9ad4\u7a4d<\/strong>\uff1a\u95dc\u9375\u5b57\u6bcf\u6708\u7684\u5e73\u5747\u641c\u5c0b\u91cf\uff08\u904e\u53bb 12 \u500b\u6708\uff09\u3002\u722d\u53d6\u5408\u7406\u7684\u6bcf\u6708\u641c\u5c0b\u91cf\u3002<\/li>\n<li><a href=\"https:\/\/www.semrush.com\/kb\/1434-how-is-personal-keyword-difficulty-calculated\"><strong>\u500b\u4eba\u95dc\u9375\u5b57\u96e3\u5ea6<\/strong><\/a>\uff1a\u60a8\u7684\u7279\u5b9a\u7db2\u7ad9\u4e0a\u7684\u95dc\u9375\u5b57\u5728\u524d 10 \u540d\u7d50\u679c\u4e2d\u6392\u540d\u7684\u96e3\u6613\u7a0b\u5ea6\u3002\u5c08\u6ce8\u65bc\u8f03\u4f4e\u7684\u5206\u6578\uff08\u4f4e\u65bc 50%\uff09\uff0c\u4ee5\u589e\u52a0\u7372\u5f97\u6709\u5229\u6392\u540d\u7684\u6a5f\u6703\u3002<\/li>\n<li><strong>\u8a71\u984c\u6b0a\u5a01<\/strong>\uff1a\u60a8\u7684\u7db2\u7ad9\u8207\u95dc\u9375\u5b57\u7684\u76f8\u95dc\u6027\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u8a72\u6b04\u4f4d\u61c9\u6307\u793a\u201c\u9ad8\u201d\u6216\u201c\u76f8\u95dc\u201d\u3002\u00a0<\/li>\n<li><strong>\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528 (CPC)<\/strong>\uff1a\u5ee3\u544a\u4e3b\u70ba\u78ba\u4fdd\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6392\u540d\u9760\u524d\u800c\u6bcf\u6b21\u9ede\u64ca\u6240\u7522\u751f\u7684\u652f\u51fa\u3002\u96d6\u7136\u6b64\u6307\u6a19\u8207\u5ee3\u544a\u6709\u95dc\uff0c\u4f46\u9ad8\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u53ef\u4ee5\u8868\u793a\u53ef\u80fd\u8f49\u5316\u70ba\u8f49\u63db\u7684\u8853\u8a9e\u7684\u50f9\u503c\u3002<\/li>\n<\/ul>\n<pFactor in the abovementioned metrics to ascertain which terms warrant precedence. This will accelerate your SEO outcomes.\u00a0<\/p>\n<pAs you produce more content and bolster your standing, formerly unattainable keywords may evolve into viable opportunities.<\/p>\n<pConsequently, revisit your clusters periodically to unearth new keywords for pursuit.\u00a0<\/p>\n<h3><a id=\"6-connect-keywords-to-the-buyer%E2%80%99s-journey\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>6. \u5c07\u95dc\u9375\u5b57\u8207\u63a1\u8cfc\u54e1\u6d41\u7a0b\u76f8\u95dc\u806f<\/h3>\n<pduring their journey, b2b purchasers are inclined to conduct numerous searches before finalizing a purchase. hence, it's advisable target keywords tailored each phase of the <a href =\"https:\/\/www.semrush.com\/blog\/buyers-journey\/\">\u6d88\u8cbb\u8005\u7684\u9060\u5fb5\u3002<\/a><\/p>\n<pThe consumer's journey is typically delineated across three principal stages:<\/p>\n<ol>\n<li><strong>\u610f\u8b58<\/strong>\uff1a\u6d88\u8cbb\u8005\u627f\u8a8d\u4ed6\u5011\u7684\u554f\u984c\u4e26\u5c07\u60a8\u7684\u4f01\u696d\u8996\u70ba\u53ef\u80fd\u7684\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u8005\u3002<\/li>\n<li><strong>\u6c89\u601d<\/strong>\uff1a\u8cfc\u8cb7\u8005\u6b63\u5728\u8003\u616e\u54ea\u4e9b\u89e3\u6c7a\u65b9\u6848\u6216\u65b9\u6cd5\u53ef\u4ee5\u89e3\u6c7a\u4ed6\u5011\u7684\u554f\u984c<\/li>\n<li><strong>\u6c7a\u5fc3<\/strong>\uff1a\u8cfc\u8cb7\u8005\u6700\u7d42\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a<\/li>\n<\/ol>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u65b9\u5f0f\u5c07\u95dc\u9375\u5b57\u9023\u7d50\u5230\u8cb7\u5bb6\u65c5\u7a0b <a href=\"https:\/\/www.semrush.com\/blog\/search-intent\/\">\u641c\u5c0b\u610f\u5716<\/a>\u2014\u2014\u7528\u6236\u641c\u5c0b\u6642\u60f3\u8981\u5be6\u73fe\u7684\u76ee\u6a19\u3002\u4e26\u6709\u56db\u985e\uff1a<\/p>\n<ul>\n<li><strong>\u8cc7\u8a0a\u8c50\u5bcc<\/strong>\uff1a\u4f7f\u7528\u8005\u5c0b\u6c42\u8cc7\u8a0a\u6216\u5c0d\u5176\u8a62\u554f\u7684\u7b54\u590d<\/li>\n<li><strong>\u5b9a\u5411<\/strong>\uff1a\u4f7f\u7528\u8005\u5c0b\u627e\u7279\u5b9a\u7db2\u7ad9\u6216\u7db2\u9801<\/li>\n<li><strong>\u5546\u696d\u7684<\/strong>\uff1a\u4f7f\u7528\u8005\u63a2\u7d22\u4e0d\u540c\u7684\u9078\u64c7<\/li>\n<li><strong>\u4ea4\u6613\u6027<\/strong>\uff1a\u7528\u6236\u6709\u8cfc\u8cb7\u610f\u5411<\/li>\n<\/ul>\n<p>\u60a8\u53ef\u4ee5\u89c0\u5bdf\u95dc\u9375\u5b57\u641c\u5c0b\u610f\u5716 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\">\u95dc\u9375\u5b57\u6982\u8ff0<\/a>.<\/p>\n<p>\u78ba\u5b9a\u5831\u544a\u4e2d\u8a3b\u660e\u70ba\u300c\u610f\u5716\u300d\u7684\u90e8\u5206\u3002\u641c\u7d22\u610f\u5716\u5c07\u5728\u90a3\u88e1\u8a73\u7d30\u8aaa\u660e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/FCnXrh7.jpeg\" alt=\"\u8853\u8a9e\u300c\u4eba\u529b\u8cc7\u6e90\u62db\u8058\u8edf\u9ad4\u300d\u7684\u95dc\u9375\u5b57\u6982\u8ff0\u5831\u544a\uff0c\u5176\u4e2d\u7a81\u51fa\u986f\u793a\u4e86\u641c\u5c0b\u610f\u5716\u6846\u3002\" \/><\/p>\n<p>\u8cc7\u8a0a\u8c50\u5bcc\u7684\u95dc\u9375\u5b57\u901a\u5e38\u8868\u793a\u4f7f\u7528\u8005\u8655\u65bc\u8a8d\u77e5\u968e\u6bb5\u3002\u56e0\u70ba\u4ed6\u5011\u6b63\u5728\u5c0b\u6c42\u8cc7\u8a0a\u6216\u5c0d\u5176\u8a62\u554f\u7684\u7b54\u6848\u3002<\/p>\n<p>\u800c\u5546\u696d\u95dc\u9375\u5b57\u5f80\u5f80\u8868\u793a\u4f7f\u7528\u8005\u8655\u65bc\u601d\u8003\u968e\u6bb5\u3002\u9019\u4e9b\u4eba\u5df2\u7d93\u660e\u78ba\u4e86\u4ed6\u5011\u7684\u554f\u984c\uff0c\u4e26\u6b63\u5728\u63a2\u7d22\u5404\u7a2e B2B \u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p>\u4f8b\u5982\uff0cJazzHR \u8edf\u9ad4\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u6703\u5728\u8a8d\u77e5\u968e\u6bb5\u641c\u5c0b\u8cc7\u8a0a\u8c50\u5bcc\u7684\u8853\u8a9e\u300c\u5c0f\u578b\u4f01\u696d\u62db\u52df\u300d\u3002\u7576\u4ed6\u5011\u5c0b\u6c42\u6709\u95dc\u5982\u4f55\u5438\u5f15\u4eba\u624d\u7684\u4e00\u822c\u5efa\u8b70\u6642\u3002<\/p>\n<p>\u4e0d\u904e\uff0c\u4ed6\u5011\u53ef\u4ee5\u5728\u8003\u616e\u968e\u6bb5\u641c\u5c0b\u5546\u696d\u95dc\u9375\u5b57\u300c\u5c0f\u578b\u4f01\u696d\u62db\u52df\u8edf\u9ad4\u300d\u3002\u56e0\u70ba\u4ed6\u5011\u77e5\u9053\u4ed6\u5011\u9700\u8981\u8edf\u9ad4\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u9700\u8981\u6bd4\u8f03\u9078\u9805\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5982\u679c\u7528\u6236\u641c\u5c0b\u201cjazzhrpricing\u201d\uff0c\u9019\u662f\u4e00\u500b\u4ea4\u6613\u8853\u8a9e\uff0c\u8868\u660e\u4ed6\u5011\u6b63\u8655\u65bc\u6c7a\u7b56\u968e\u6bb5\u3002\u4e26\u6b63\u5728\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u95dc\u9375\u5b57\u6e05\u55ae\u4e2d\u7d0d\u5165\u5404\u7a2e\u610f\u5716\u985e\u578b\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4f7f\u60a8\u53ef\u4ee5\u76f8\u61c9\u5730\u81ea\u8a02\u5167\u5bb9\u4e26\u5728\u8cb7\u5bb6\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5\u5b9a\u4f4d\u7528\u6236\u3002<\/p>\n<p>\u96a8\u5f8c\uff0c\u8003\u616e\u6bcf\u4ef6\u4f5c\u54c1\u6240\u9700\u7684\u5167\u5bb9\u985e\u578b\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6236\u5c0b\u6c42\u6709\u95dc\u67d0\u500b\u4e3b\u984c\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u5247\u9700\u8981\u6df1\u5165\u4e86\u89e3 <a href=\"https:\/\/www.semrush.com\/blog\/how-to-write-a-blog-post\/\">\u90e8\u843d\u683c\u6587\u7ae0<\/a> \u6bd4\u4fc3\u92b7\u7522\u54c1\u9801\u9762\u66f4\u9069\u5408\u3002\u7136\u800c\uff0c\u5b9a\u50f9\u9801\u9762\u975e\u5e38\u9069\u5408\u4ea4\u6613\u95dc\u9375\u5b57\u3002<\/p>\n<h3><a id=\"7-conduct-audience-research-to-create-better-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>7. \u9032\u884c\u53d7\u773e\u7814\u7a76\u4ee5\u5275\u5efa\u512a\u8cea\u5167\u5bb9<\/h3>\n<p>\u4e00\u65e6\u4f60\u9078\u64c7\u4e86\u95dc\u9375\u5b57\uff0c <a href=\"https:\/\/www.semrush.com\/blog\/audience-research\/\">\u53d7\u773e\u5206\u6790<\/a> \u53ef\u4ee5\u5e6b\u52a9\u57f7\u884c\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u7684\u5167\u5bb9\u5275\u5efa\u3002\u9019\u53ef\u4ee5\u4fc3\u9032\u4ed6\u5011\u8f49\u5316\u3002<\/p>\n<p>\u8981\u6536\u96c6\u6709\u95dc B2B \u5ba2\u6236\u7684\u66f4\u591a\u898b\u89e3\uff0c\u8acb\u5229\u7528 <a href=\"https:\/\/www.semrush.com\/analytics\/one2target\/\">One2Target<\/a>.<\/p>\n<p>\u9996\u5148\u5728\u6587\u5b57\u65b9\u584a\u4e2d\u8f38\u5165\u4e00\u4e9b\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\u3002\u60a8\u8f38\u5165\u7684\u7db2\u7ad9\u8d8a\u591a\uff0c\u60a8\u53ef\u4ee5\u6536\u96c6\u5230\u7684\u898b\u89e3\u5c31\u8d8a\u591a\u3002<\/p>\n<p>\u7136\u5f8c\uff0c\u9ede\u9078\u300c<strong>\u5206\u6790<\/strong>\u300d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/B12HaVH.jpeg\" alt=\"One2Target \u5de5\u5177\u9996\u5148\u8f38\u5165\u4e94\u500b\u7af6\u722d\u57df\u4e26\u9ede\u64ca\u300c\u5206\u6790\u300d\u6309\u9215\u3002\" \/><\/p>\n<p>\u6536\u5230\u4e00\u4efd\u5168\u9762\u7684\u5831\u544a\uff0c\u5176\u4e2d\u5305\u542b\u6709\u95dc\u76ee\u6a19\u53d7\u773e\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4f8b\u5982\u4eba\u53e3\u7d71\u8a08\u3001\u4f4d\u7f6e\u3001\u793e\u6703\u7d93\u6fdf\u548c\u7dda\u4e0a\u884c\u70ba\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XKgr99T.jpeg\" alt=\"One2Target \u5831\u544a\u986f\u793a\u9802\u90e8\u7684\u9078\u9805\u5361\uff0c\u7528\u65bc\u5b58\u53d6\u7a81\u51fa\u986f\u793a\u7684\u4eba\u53e3\u7d71\u8a08\u3001\u793e\u6703\u7d93\u6fdf\u3001\u884c\u70ba\u548c\u53d7\u773e\u91cd\u758a\u6578\u64da\u3002\" \/><\/p>\n<p>\u5728\u6574\u500b\u904e\u7a0b\u4e2d\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a <a href=\"https:\/\/www.semrush.com\/blog\/content-creation\/\">\u5167\u5bb9\u5275\u4f5c<\/a> \u4ee5\u6eff\u8db3\u89c0\u773e\u7684\u559c\u597d\u3002<\/p>\n<h2><a id=\"launch-your-b2b-keyword-strategy\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u555f\u52d5\u60a8\u7684 B2B \u95dc\u9375\u5b57\u65b9\u6cd5<\/h2>\n<p>B2B \u95dc\u9375\u5b57\u63a2\u7d22\u53ef\u80fd\u770b\u8d77\u4f86\u5f88\u8907\u96dc\uff0c\u4f46\u4e0a\u8ff0\u5efa\u8b70\u53ef\u4ee5\u7c21\u5316\u6d41\u7a0b\u3002\u6b64\u5916\uff0c\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u5be6\u7528\u4e14\u6f5b\u5728\u6709\u5229\u53ef\u5716\u7684\u6392\u540d\u6a5f\u6703\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u900f\u904e Semrush \u5e33\u6236\u4f7f\u7528\u672c\u6587\u4e2d\u8a0e\u8ad6\u7684\u6240\u6709\u95dc\u9375\u5b57\u63a2\u7d22\u5de5\u5177\u3002\u56e0\u6b64\uff0c\u8a3b\u518a\u4e26\u958b\u59cb\u63a2\u7d22\u60a8\u6240\u5728\u884c\u696d\u5167\u7684 B2B \u95dc\u9375\u5b57\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u4f01\u696d\u5c0d\u4f01\u696d (B2B) 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-->\n<title>The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect with their target\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh\/seo\/b2b-\u95dc\u9375\u5b57\u63a2\u7d22\u5b8c\u6574\u624b\u518a-\u4e03\u7a2e\u6709\u6548\u65b9\u6cd5\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect 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