{"id":4930,"date":"2024-07-04T15:06:03","date_gmt":"2024-07-04T07:06:03","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4930"},"modified":"2024-07-04T15:16:30","modified_gmt":"2024-07-04T07:16:30","slug":"social-selling-defined-and-why-its-crucial-for-your-business","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/\u793e\u4ea4\u92b7\u552e\u7684\u5b9a\u7fa9\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u5b83\u5c0d\u60a8\u7684\u696d\u52d9\u81f3\u95dc\u91cd\u8981\/","title":{"rendered":"\u793e\u4ea4\u92b7\u552e\u7684\u5b9a\u7fa9\u53ca\u5176\u70ba\u4f55\u5c0d\u60a8\u7684\u696d\u52d9\u81f3\u95dc\u91cd\u8981"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IBjV0LM.jpeg\" alt=\"\u4ec0\u9ebc\u662f\u793e\u4ea4\u92b7\u552e\" \/><\/p>\n<p>\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u77e5\u540d\u54c1\u724c\u8d8a\u4f86\u8d8a\u591a\u3002\u5982\u679c\u60a8\u5c1a\u672a\u63a2\u7d22\uff08\u6216\u807d\u8aaa\u904e\uff09\u793e\u4ea4\u92b7\u552e\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u9019\u7a2e\u6d41\u884c\u8da8\u52e2\u80cc\u5f8c\u7684\u539f\u56e0\u3002\u7576\u60a8\u95b1\u8b80\u672c\u6587\u6642\uff0c\u60a8\u5c07\u5b8c\u5168\u638c\u63e1\u793e\u4ea4\u92b7\u552e\u53ca\u5176\u5c0d\u60a8\u696d\u52d9\u7684\u6f5b\u5728\u5f71\u97ff\u3002<\/p>\n<p>\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u793e\u4ea4\u92b7\u552e\u662f\u92b7\u552e\u5c08\u696d\u4eba\u54e1\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u7ba1\u9053\u8207\u65b0\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u7684\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u7b56\u7565\u3002\u5b83\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u589e\u5f37\u7684\u4e92\u806f\u6027\uff0c\u4f7f\u793e\u4ea4\u8ce3\u5bb6\u80fd\u5920\u76f4\u63a5\u8207\u6f5b\u5728\u5ba2\u6236\u548c\u5ba2\u6236\u4e92\u52d5\uff0c\u800c\u4e0d\u662f\u8a34\u8af8\u63a8\u92b7\u96fb\u8a71\u6216\u5ee3\u6cdb\u7684\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u4f86\u589e\u5f37\u92b7\u552e\u529b\u5ea6\uff0c\u4ee5\u53ca\u8ab0\u61c9\u8a72\u64d4\u4efb\u9019\u500b\u89d2\u8272\uff1f\u6211\u5011\u5c07\u95e1\u660e\u793e\u4ea4\u92b7\u552e\u7684\u5be6\u969b\u512a\u52e2\u4ee5\u53ca\u5c07\u5176\u6574\u5408\u5230\u60a8\u7684\u6574\u9ad4\u92b7\u552e\u7b56\u7565\u4e2d\u3002<\/p>\n<h2><a id=\"who-carries-out-social-sales-in-your-organization\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8ab0\u5728\u60a8\u7684\u7d44\u7e54\u4e2d\u57f7\u884c\u793e\u4ea4\u92b7\u552e\uff1f<\/h2>\n<p>\u793e\u4ea4\u92b7\u552e\u61c9\u8a72\u662f\u6574\u500b\u7d44\u7e54\u7684\u5354\u4f5c\u52aa\u529b\u3002\u5f9e\u57f7\u884c\u9577\u5230\u92b7\u552e\u5718\u968a\u7684\u6700\u65b0\u6210\u54e1\uff0c\u6bcf\u500b\u4eba\u90fd\u61c9\u8a72\u5c08\u6ce8\u65bc\u63d0\u5347\u500b\u4eba\u54c1\u724c\u4e26\u70ba\u793e\u4ea4\u92b7\u552e\u505a\u51fa\u8ca2\u737b\u3002\u7136\u800c\uff0c\u63a8\u52d5\u793e\u4ea4\u92b7\u552e\u8a08\u5283\u7684\u4e3b\u8981\u5718\u968a\u61c9\u8a72\u662f\u884c\u92b7\u548c\u92b7\u552e\u3002<\/p>\n<h3><a id=\"marketing-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u884c\u92b7\u90e8\u9580<\/strong><\/h3>\n<p>\u884c\u92b7\u5718\u968a\u8ca0\u8cac\u88fd\u4f5c\u5167\u5bb9\uff0c\u4ee5\u6709\u5229\u5730\u5c55\u793a\u60a8\u7684\u516c\u53f8\u4e26\u5411\u89c0\u773e\u6216\u8b80\u8005\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\u3002\u7136\u5f8c\u53ef\u4ee5\u5728\u5167\u90e8\u5206\u4eab\u8a72\u5167\u5bb9\uff0c\u4f7f\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u5728\u5176\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u767c\u5e03\u8a72\u5167\u5bb9\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u540c\u6642\u4fdd\u6301\u8207\u60a8\u54c1\u724c\u8072\u97f3\u7684\u4e00\u81f4\u6027\u3002<\/p>\n<h3><a id=\"sales-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u92b7\u552e\u90e8\u9580<\/strong><\/h3>\n<p>\u60a8\u7684\u92b7\u552e\u5718\u968a\u61c9\u8a72\u5229\u7528\u900f\u904e\u793e\u7fa4\u92b7\u552e\u7372\u5f97\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u4f86\u9054\u6210\u66f4\u591a\u4ea4\u6613\u3002\u92b7\u552e\u4ee3\u8868\u9084\u5e6b\u52a9\u63cf\u7e6a\u60a8\u7406\u60f3\u7684\u5ba2\u6236\u6a94\u6848 (ICP)\uff0c\u4f7f\u884c\u92b7\u5718\u968a\u80fd\u5920\u70ba\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u7684\u500b\u4eba\u5ba2\u88fd\u5316\u5167\u5bb9\u3002<\/p>\n<p>\u6bcf\u500b\u92b7\u552e\u4ee3\u8868\u5728\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u4e2d\u57f7\u884c\u591a\u9805\u4efb\u52d9\uff1a<\/p>\n<ul>\n<li>\n<p>\u57f9\u990a\u500b\u4eba\u54c1\u724c<\/p>\n<\/li>\n<li>\n<p>\u8207\u89c0\u773e\u5206\u4eab\u76f8\u95dc\u5167\u5bb9<\/p>\n<\/li>\n<li>\n<p>\u76e3\u63a7\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4ee5\u8a55\u4f30\u6210\u529f<\/p>\n<\/li>\n<li>\n<p>\u8ddf\u9032\u5ba2\u6236\u548c\u6f5b\u5728\u5ba2\u6236<\/p>\n<\/li>\n<\/ul>\n<h2><a id=\"advantages-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u64c1\u62b1\u793e\u4ea4\u92b7\u552e\u7684\u512a\u52e2<\/h2>\n<p>\u793e\u4ea4\u92b7\u552e\u662f\u63d0\u9ad8\u92b7\u552e\u6578\u5b57\u7684\u7279\u6b8a\u65b9\u6cd5\u3002\u7576\u8cb7\u5bb6\u53ef\u4ee5\u700f\u89bd\u60a8\u7684\u500b\u4eba\u8cc7\u6599\u4ee5\u78ba\u5b9a\u60a8\u7684\u4f01\u696d\u4fe1\u8b7d\u6642\uff0c\u4ed6\u5011\u6703\u611f\u5230\u66f4\u52a0\u653e\u5fc3\u3002\u8a72\u7b56\u7565\u9084\u53ef\u4ee5\u52a0\u5feb\u92b7\u552e\u7d50\u675f\u901f\u5ea6\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u8207\u8cb7\u5bb6\u9032\u884c\u5feb\u901f\u6709\u6548\u7684\u6e9d\u901a\u3002\u9664\u4e86\u8207\u92b7\u552e\u76f8\u95dc\u7684\u512a\u52e2\u5916\uff0c\u9084\u6709\u8a31\u591a\u5176\u4ed6\u512a\u52e2\u6709\u52a9\u65bc\u63d0\u9ad8\u60a8\u7684\u9577\u671f\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002<\/p>\n<h3><a id=\"a-well-informed-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u77e5\u8b58\u6df5\u535a\u7684\u89c0\u773e<\/strong><\/h3>\n<p>\u6709\u50f9\u503c\u7684\u5167\u5bb9\u53ef\u4ee5\u9032\u4e00\u6b65\u6559\u80b2\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u4e86\u89e3\u60a8\u7684\u5c08\u696d\u9818\u57df\u3002\u96a8\u8457\u4ed6\u5011\u8b8a\u5f97\u66f4\u52a0\u4e86\u89e3\u60c5\u6cc1\uff0c\u4ed6\u5011\u5c31\u80fd\u66f4\u597d\u5730\u61c9\u5c0d\u65e5\u5e38\u9047\u5230\u7684\u6311\u6230\u3002\u96a8\u8457\u77e5\u8b58\u7684\u589e\u52a0\uff0c\u4ed6\u5011\u53ef\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u7522\u54c1\u5982\u4f55\u9069\u61c9\u4e26\u7c21\u5316\u4ed6\u5011\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n<h3><a id=\"a-strong-shared-brand\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u53d7\u4eba\u5c0a\u656c\u7684\u500b\u4eba\u54c1\u724c<\/strong><\/h3>\n<p>\u793e\u4ea4\u92b7\u552e\u6709\u52a9\u65bc\u5efa\u7acb\u60a8\u5728\u884c\u696d\u4e2d\u7684\u5f71\u97ff\u529b\u4e26\u5efa\u7acb\u60a8\u7684\u500b\u4eba\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u540d\u5b57\u958b\u59cb\u983b\u7e41\u51fa\u73fe\u5728\u884c\u696d\u5c0d\u8a71\u4e2d\uff0c\u589e\u5f37\u60a8\u7684\u500b\u4eba\u54c1\u724c\u8a8d\u77e5\u5ea6\u4e26\u63a8\u52d5\u60a8\u7684\u8077\u696d\u8ecc\u8de1\u3002<\/p>\n<h3><a id=\"a-devoted-following\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5fe0\u5be6\u7684\u7c89\u7d72\u7fa4<\/strong><\/h3>\n<p>\u793e\u4ea4\u92b7\u552e\u6709\u52a9\u65bc\u57f9\u990a\u8207\u5ba2\u6236\u548c\u6f5b\u5728\u5ba2\u6236\u7684\u95dc\u4fc2\u3002\u900f\u904e\u641c\u5c0b\u4ed6\u5011\u7684\u500b\u4eba\u8cc7\u6599\u4ee5\u7372\u53d6\u898b\u89e3\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u5728\u8207\u4ed6\u5011\u9032\u884c\u5c0d\u8a71\u4e4b\u524d\u6536\u96c6\u6709\u95dc\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u7684\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3002\u89e3\u6c7a\u4ed6\u5011\u5728\u4e92\u52d5\u904e\u7a0b\u4e2d\u5728\u7db2\u8def\u4e0a\u5206\u4eab\u7684\u4efb\u4f55\u554f\u984c\u53ef\u4ee5\u53cd\u6620\u60a8\u5c0d\u4ed6\u5011\u7684\u95dc\u5fc3\u3002\u9019\u7a2e\u500b\u4eba\u5316\u7684\u65b9\u6cd5\u53ef\u4ee5\u57f9\u990a\u66f4\u6df1\u5165\u3001\u66f4\u771f\u5be6\u7684\u95dc\u4fc2\uff0c\u5f9e\u800c\u63d0\u9ad8\u6210\u529f\u5b8c\u6210\u4ea4\u6613\u7684\u53ef\u80fd\u6027\u3002\u4e8b\u5be6\u4e0a\uff0c72% \u7684 B2B \u8cb7\u5bb6\u548c 84% \u7684 B2B \u9ad8\u5c64\u5728\u8003\u616e\u8cfc\u8cb7\u6c7a\u5b9a\u6642\u6703\u6c42\u52a9\u65bc\u793e\u7fa4\u5a92\u9ad4\u3002<\/p>\n<h2><a id=\"what-does-social-selling-involve-in-an-inbound-context\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5165\u7ad9\u793e\u4ea4\u92b7\u552e\u5305\u542b\u54ea\u4e9b\u5167\u5bb9\uff1f<\/h2>\n<p>\u5165\u7ad9\u793e\u4ea4\u92b7\u552e\u570d\u7e5e\u8457\u5efa\u7acb\u6f5b\u5728\u5ba2\u6236\u7ba1\u9053\uff0c\u63d0\u4f9b\u5f15\u4eba\u5165\u52dd\u4e14\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u8207\u60a8\u7684\u53d7\u773e\u7522\u751f\u5171\u9cf4\uff0c\u5438\u5f15\u4ed6\u5011\u67e5\u770b\u60a8\u7684\u500b\u4eba\u8cc7\u6599\u3002\u60a8\u7684\u92b7\u552e\u5718\u968a\u53ef\u80fd\u5df2\u7d93\u5206\u6790\u4e86\u793e\u4ea4\u5a92\u9ad4\u4ee5\u6536\u96c6\u6709\u95dc\u60a8\u5ba2\u6236\u7684\u898b\u89e3\uff0c\u5f9e\u800c\u7262\u7262\u638c\u63e1\u4e86\u6700\u80fd\u8207\u60a8\u7684 ICP \u7522\u751f\u5171\u9cf4\u7684\u4e3b\u984c\u548c\u5167\u5bb9\u985e\u578b\u3002<\/p>\n<h2><a id=\"explaining-the-social-selling-index\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e86\u89e3\u793e\u4ea4\u92b7\u552e\u6307\u6578<\/h2>\n<p>LinkedIn \u793e\u4ea4\u92b7\u552e\u6307\u6578 (SSI) \u6307\u6a19\u91cf\u5316\u4e86\u60a8\u8207\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u548c\u4e92\u52d5\u7684\u6548\u7387\u3002\u8a55\u5206\u7bc4\u570d\u5f9e 0 \u5230 100\uff0c\u8a55\u4f30\u60a8\u5728\u4ee5\u4e0b\u65b9\u9762\u7684\u80fd\u529b\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u57f9\u990a\u5c08\u696d\u54c1\u724c\uff1a<\/strong> \u8a73\u76e1\u7684\u500b\u4eba\u8cc7\u6599\uff0c\u5305\u542b\u591a\u5a92\u9ad4\u5143\u7d20\u3001\u5c01\u9762\u7167\u7247\u3001\u8a8d\u53ef\u548c\u63a8\u52d5\u8ffd\u96a8\u8005\u6210\u9577\u7684\u6709\u5f71\u97ff\u529b\u7684\u8cbc\u6587\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u57f9\u990a\u7262\u56fa\u7684\u95dc\u4fc2\uff1a<\/strong> \u5f37\u5927\u7684\u500b\u4eba\u8cc7\u6599\u5305\u62ec\u5305\u542b\u9ad8\u7d1a\u500b\u4eba\u548c\u5167\u90e8\u9023\u63a5\u7684\u5ee3\u95ca\u7db2\u7d61\uff0c\u8868\u660e\u9023\u63a5\u8acb\u6c42\u7684\u63a5\u53d7\u7387\u5f88\u9ad8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u78ba\u5b9a\u5408\u9069\u7684\u806f\u7d61\u4eba\uff1a<\/strong> \u6709\u6548\u7684\u6f5b\u5728\u5ba2\u6236\u548c\u7814\u7a76\u6280\u80fd\uff0c\u6839\u64da\u9ad8\u7d1a\u6f5b\u5728\u5ba2\u6236\u548c\u5ba2\u6236\u641c\u5c0b\u3001\u5165\u7ad9\u548c\u6f5b\u5728\u5ba2\u6236\u500b\u4eba\u8cc7\u6599\u8996\u5716\u3001\u5df2\u4fdd\u5b58\u7684\u6f5b\u5728\u5ba2\u6236\u548c\u6d3b\u8e8d\u5929\u6578\u9032\u884c\u8861\u91cf\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u53c3\u8207\u6709\u50f9\u503c\u7684\u898b\u89e3\uff1a<\/strong> \u56e0\u767c\u73fe\u548c\u50b3\u64ad\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3001\u5f37\u8abf\u5206\u4eab\u3001\u767c\u9001\u7684\u8a0a\u606f\u3001\u56de\u8986\u7387\u3001\u7fa4\u7d44\u95dc\u4fc2\u3001\u4fdd\u5b58\u7684\u5e33\u6236\u548c\u641c\u5c0b\u8996\u5716\u800c\u53d7\u5230\u8a8d\u53ef\u3002<\/p>\n<\/li>\n<\/ul>\n<p>\u8981\u78ba\u7acb\u60a8\u7684\u9818\u5c0e\u5730\u4f4d\uff0c\u76ee\u6a19\u662f\u5f97\u5206\u8d85\u904e 75\u3002<\/p>\n<p>SSI \u662f\u8861\u91cf\u500b\u4eba\u8cc7\u6599\u767c\u5c55\u548c\u63a8\u5ee3\u6210\u6548\u7684\u6709\u7528\u5de5\u5177\uff0c\u4f46\u5b83\u4e26\u975e\u7d55\u5c0d\u53ef\u9760\u3002\u7576\u5b83\u8861\u91cf\u60a8\u5728\u7db2\u8def\u4e2d\u7684\u611f\u77e5\u5f71\u97ff\u529b\u6642\uff0c\u56fa\u6709\u504f\u898b\u53ef\u80fd\u6703\u5f71\u97ff\u67d0\u4e9b\u806f\u7e6b\u6216\u6b6a\u66f2\u60a8\u7684\u8f49\u63db\u6f5b\u529b\u3002\u56e0\u6b64\uff0c\u5728\u76e3\u63a7\u548c\u63d0\u9ad8 SSI \u5206\u6578\u7684\u540c\u6642\uff0c\u5efa\u8b70\u4e5f\u8ffd\u8e64\u66f4\u5ee3\u6cdb\u7684 KPI\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u8a55\u4f30\u60a8\u7684\u6210\u529f\u3002<\/p>\n<h2><a id=\"key-elements-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u92b7\u552e\u7684\u57fa\u672c\u8981\u7d20<\/h2>\n<p>\u793e\u4ea4\u7db2\u8def\u5728\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u4e2d\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002\u901a\u5e38\uff0c\u884c\u92b7\u5718\u968a\u6703\u70ba\u92b7\u552e\u5c08\u696d\u4eba\u54e1\u5275\u5efa\u8cc7\u6e90\uff0c\u4ee5\u4fbf\u5728\u57f9\u990a\u4ed6\u5011\u7684\u500b\u4eba\u54c1\u724c\u6642\u52a0\u4ee5\u5229\u7528\u3002\u4ee5\u4e0b\u662f\u8207\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u6642\u7684\u4e3b\u8981\u95dc\u6ce8\u9ede\uff0c\u4e26\u8f14\u4ee5 KPI \u9032\u884c\u8a55\u4f30\u3002<\/p>\n<p>\u4f60\u7684\u6f14\u8b1b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/BJPBSIj.png\" alt=\"\u793e\u6703\u92b7\u552e\u7684\u56db\u5927\u652f\u67f1\" \/><\/p>\n<h3><a id=\"personal-branding\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5efa\u7acb\u500b\u4eba\u54c1\u724c<\/strong><\/h3>\n<p>\u7576\u60a8\u4e3b\u52d5\u806f\u7e6b\u6642\uff0c\u5efa\u7acb\u5f37\u5927\u7684\u500b\u4eba\u54c1\u724c\u53ef\u4ee5\u589e\u5f37\u6f5b\u5728\u5ba2\u6236\u4e4b\u9593\u7684\u4fe1\u4efb\u3002\u5c0d\u65bc B2B \u4f01\u696d\u4f86\u8aaa\uff0c\u5c55\u73fe\u81ea\u5df1\u6d88\u606f\u9748\u901a\u3001\u5c08\u696d\u4e14\u73fe\u4ee3\u7684\u5f62\u8c61\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u5c0d\u60a8\u7684\u884c\u696d\u6709\u5f88\u597d\u7684\u4e86\u89e3\u3002<\/p>\n<p>\u70ba\u4e86\u57f9\u990a\u5f37\u5927\u7684\u500b\u4eba\u54c1\u724c\uff0c\u6709\u5fc5\u8981\u91dd\u5c0d\u76ee\u6a19\u53d7\u773e\u5236\u5b9a\u500b\u4eba\u8cc7\u6599\u3002\u60a8\u7684\u500b\u4eba\u8cc7\u6599\u61c9\u5305\u542b\u6240\u6709\u91cd\u8981\u548c\u76f8\u95dc\u7684\u7d30\u7bc0\uff0c\u540c\u6642\u5f37\u8abf\u60a8\u5728\u8077\u696d\u751f\u6daf\u4e2d\u70ba\u5ba2\u6236\u63d0\u4f9b\u50f9\u503c\u7684\u5be6\u4f8b\u3002<\/p>\n<p>\u9700\u8981\u76e3\u63a7\u7684\u4e00\u500b\u4e0d\u53ef\u6216\u7f3a\u7684\u6307\u6a19\u662f\u60a8\u7684\u500b\u4eba\u8cc7\u6599\u7372\u5f97\u7684\u8a8d\u53ef\u6578\u91cf\u3002\u5927\u91cf\u7684\u8a8d\u53ef\u53ef\u4ee5\u4f5c\u70ba\u60a8\u5c08\u696d\u77e5\u8b58\u7684\u5be6\u969b\u8b49\u64da\uff0c\u53ef\u4ee5\u986f\u8457\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5728 LinkedIn \u500b\u4eba\u8cc7\u6599\u4e0a\u589e\u5f37\u500b\u4eba\u54c1\u724c\u7684\u4e00\u4e9b\u5efa\u8b70\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u500b\u4eba\u8cc7\u6599\u5716\u7247\uff1a<\/strong> \u96d6\u7136\u4e0d\u4e00\u5b9a\u8981\u6709\u5c08\u696d\u7684\u982d\u50cf\uff0c\u4f46\u8acb\u78ba\u4fdd\u7167\u7247\u6e96\u78ba\u5730\u5c07\u60a8\u63cf\u7e6a\u6210\u5546\u52d9\u5c08\u696d\u4eba\u58eb\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6a19\u984c\uff1a<\/strong> \u672c\u90e8\u5206\u53ef\u8b93\u60a8\u95e1\u660e\u81ea\u5df1\u5f9e\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\u7684\u52d5\u529b\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6982\u62ec\uff1a<\/strong> \u60a8\u7684\u6458\u8981\u61c9\u4f5c\u70ba\u7c21\u6f54\u7684\u96fb\u68af\u63a8\u92b7\uff0c\u5c07\u60a8\u7684\u89d2\u8272\u5b9a\u7fa9\u70ba\u806f\u7d61\u4eba\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5de5\u4f5c\u7d93\u9a57\uff1a<\/strong> \u6b64\u90e8\u5206\u61c9\u7c21\u8981\u6982\u8ff0\u60a8\u7684\u8077\u696d\u6b77\u7a0b\uff0c\u4e26\u63d0\u4f9b\u95dc\u9375\u8981\u9ede\uff0c\u4ee5\u4fbf\u89c0\u773e\u80fd\u5920\u5feb\u901f\u638c\u63e1\u60a8\u7684\u5de5\u4f5c\u7d93\u9a57\u3002<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"find-the-right-prospects-and-customers\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u78ba\u5b9a\u7406\u60f3\u7684\u524d\u666f\u548c\u5ba2\u6236<\/strong><\/h3>\n<p>\u60a8\u7684\u65b9\u6cd5\u61c9\u5c08\u9580\u91dd\u5c0d\u60a8\u7684\u7406\u60f3\u5ba2\u6236\u6a94\u6848 (ICP) \u91cf\u8eab\u5b9a\u5236\u3002\u6492\u7db2\u53ef\u80fd\u6703\u5c0e\u81f4\u76f8\u5c0d\u65bc\u6240\u82b1\u8cbb\u7684\u6642\u9593\u548c\u7cbe\u529b\u4f86\u8aaa\u8f49\u63db\u7387\u8f03\u4f4e\u3002<\/p>\n<p>\u70ba\u6f5b\u5728\u806f\u7e6b\u5236\u5b9a\u4e00\u7d44\u4e3b\u8981\u6a19\u6e96\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\n<p>\u8077\u696d\u89d2\u8272<\/p>\n<\/li>\n<li>\n<p>\u8cc7\u6b77\u7d1a\u5225<\/p>\n<\/li>\n<li>\n<p>\u5de5\u696d\u90e8\u9580<\/p>\n<\/li>\n<\/ul>\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u5229\u7528 Dealfront \u7684 Target \u5de5\u5177\u4f86\u7de8\u5236\u8207\u60a8\u7684 ICP \u4e00\u81f4\u7684\u516c\u53f8\u6e05\u55ae\u4ee5\u53ca\u9019\u4e9b\u516c\u53f8\u4e2d\u8207\u60a8\u7684\u8cb7\u5bb6\u89d2\u8272\u76f8\u7b26\u7684\u500b\u4eba\u3002\u8a72\u6e05\u55ae\u53ef\u4ee5\u5e6b\u52a9\u60a8\u627e\u5230\u6700\u5408\u9069\u7684\u4eba\u4f86\u53c3\u8207\u548c\u5efa\u7acb\u95dc\u4fc2\u3002<\/p>\n<p>\u5efa\u8b70\u8861\u91cf\u60a8\u7684\u9ede\u64ca\u7387\uff0c\u4ee5\u8a55\u4f30\u60a8\u5728\u6b64\u968e\u6bb5\u7684\u6548\u679c\u3002\u76ee\u6a19\u662f\u589e\u52a0\u5f9e\u60a8\u7684\u5167\u5bb9\u8f49\u63db\u5230\u60a8\u7684\u7db2\u7ad9\u6216\u7dda\u4e0a\u5546\u5e97\u7684\u9023\u7dda\u6578\u91cf\u3002 Leadfeeder \u53ef\u4ee5\u900f\u904e\u5c0d\u6f5b\u5728\u5ba2\u6236\u548c\u76ee\u6a19\u516c\u53f8\u5be6\u65bd\u7be9\u9078\u5668\u4f86\u76e3\u63a7\u4ed6\u5011\u7684\u7db2\u7ad9\u5b58\u53d6\u548c\u53c3\u8207\u5ea6\uff0c\u5f9e\u800c\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u898b\u89e3\u3002<\/p>\n<h3><a id=\"engage-with-insights-through-content-publication\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u900f\u904e\u5167\u5bb9\u767c\u5e03\u53c3\u8207<\/strong><\/h3>\n<p>\u7d2f\u7a4d\u5927\u91cf\u7684\u806f\u7e6b\u548c\u8ffd\u96a8\u8005\u662f\u6709\u5229\u7684\uff0c\u4f46\u5fc5\u9808\u4e0d\u65b7\u5730\u7528\u5438\u5f15\u4eba\u7684\u3001\u6709\u50f9\u503c\u7684\u5167\u5bb9\u5438\u5f15\u4ed6\u5011\uff0c\u4ee5\u57f9\u990a\u4fe1\u4efb\u3002\u9019\u7a2e\u65b9\u6cd5\u4e5f\u6709\u52a9\u65bc\u8aaa\u670d\u4ed6\u5011\u60a8\u662f\u6700\u4f73\u9078\u64c7\u3002<\/p>\n<p>\u78ba\u4fdd\u60a8\u5206\u4eab\u5bcc\u6709\u6d1e\u5bdf\u529b\u4e14\u76f8\u95dc\u7684\u884c\u696d\u76f8\u95dc\u5167\u5bb9\u3002\u96d6\u7136\u4fc3\u9032\u516c\u53f8\u7684\u884c\u92b7\u6d3b\u52d5\u81f3\u95dc\u91cd\u8981\uff0c\u4f46\u64f4\u5927\u5f71\u97ff\u529b\u4e5f\u540c\u6a23\u91cd\u8981\u3002\u5206\u4eab\u5176\u4ed6\u516c\u53f8\u7684\u8cc7\u6e90\u4e26\u53c3\u8207\u884c\u696d\u5c08\u5bb6\u5171\u4eab\u5167\u5bb9\u7684\u8a0e\u8ad6\u5c07\u63d0\u9ad8\u60a8\u5728\u4eba\u8108\u4e2d\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n<p>\u82e5\u8981\u8a55\u4f30\u60a8\u5728\u6b64\u968e\u6bb5\u7684\u9032\u5c55\uff0c\u8acb\u76e3\u63a7\u60a8\u7684\u53c3\u8207\u7a0b\u5ea6\u3002\u60a8\u7684\u8cbc\u6587\u662f\u5426\u7d93\u5e38\u7522\u751f\u8a55\u8ad6\u3001\u5206\u4eab\u548c\u6d3b\u8e8d\u8a0e\u8ad6\uff1f\u7576\u60a8\u78ba\u5b9a\u4e0d\u540c\u5167\u5bb9\u7684\u8868\u73fe\u6a21\u5f0f\u6642\uff0c\u60a8\u7684\u793e\u7fa4\u92b7\u552e\u7b56\u7565\u5c31\u6703\u5f97\u5230\u6539\u5584\u3002<\/p>\n<h3><a id=\"develop-trusted-relationships-by-building-an-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u900f\u904e\u57f9\u990a\u53d7\u773e\u5efa\u7acb\u53ef\u4fe1\u8cf4\u7684\u95dc\u4fc2<\/strong><\/h3>\n<p>\u4f60\u8d8a\u591a\u5730\u5411\u4f60\u7684\u4eba\u969b\u95dc\u4fc2\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u4f60\u5c31\u8d8a\u80fd\u8d0f\u5f97\u4ed6\u5011\u7684\u4fe1\u4efb\u3002\u4ed6\u5011\u6703\u5c07\u60a8\u8996\u70ba\u60a8\u7279\u5b9a\u9818\u57df\u7684\u8cc7\u8a0a\u548c\u5167\u5bb9\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u5f9e\u800c\u589e\u5f37\u8207\u60a8\u958b\u5c55\u696d\u52d9\u7684\u610f\u9858\u3002<\/p>\n<p>\u70ba\u4e86\u9f13\u52f5\u9019\u7a2e\u884c\u70ba\uff0c\u8acb\u53c3\u8207\u4e26\u8a55\u8ad6\u60a8\u7684\u806f\u7d61\u4eba\u767c\u5e03\u7684\u8cbc\u6587\u3002\u6b64\u5916\uff0c\u990a\u6210\u5b9a\u671f\u5206\u4eab\u6709\u7528\u63d0\u793a\u548c\u8cc7\u8a0a\u7684\u7fd2\u6163\uff0c\u4ee5\u78ba\u4fdd\u4eba\u5011\u8a18\u4f4f\u60a8\u4e0d\u50c5\u50c5\u662f\u4e00\u540d\u92b7\u552e\u4eba\u54e1\u3002<\/p>\n<h2><a id=\"3-steps-to-start-a-social-selling-strategy-on-linkedin-at-your-company\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5728 LinkedIn \u4e0a\u70ba\u60a8\u7684\u516c\u53f8\u555f\u52d5\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u7684 3 \u500b\u57fa\u672c\u6b65\u9a5f<\/h2>\n<p>\u6210\u70ba\u4e00\u5bb6\u4ee5\u793e\u6703\u92b7\u552e\u70ba\u5c0e\u5411\u3001\u64c1\u6709\u503c\u5f97\u7a31\u8b9a\u7684\u793e\u6703\u92b7\u552e\u6307\u6578\u5f97\u5206\u7684\u516c\u53f8\u662f\u53ef\u884c\u7684\u3002\u7136\u800c\uff0c\u5728\u6c92\u6709\u660e\u78ba\u8a08\u5283\u7684\u60c5\u6cc1\u4e0b\u5192\u96aa\u9032\u5165\u9019\u500b\u9818\u57df\u53ef\u80fd\u6703\u5c0e\u81f4\u4e0d\u77e5\u6240\u63aa\u6216\u8ff7\u5931\u65b9\u5411\u7684\u611f\u89ba\u3002\u4ee5\u4e0b\u662f\u4e09\u500b\u7c21\u55ae\u7684\u6b65\u9a5f\uff0c\u53ef\u5354\u52a9\u60a8\u8d70\u4e0a\u6b63\u78ba\u7684\u9053\u8def\u555f\u52d5\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u3002<\/p>\n<h3><a id=\"step-1-create-different-versions-of-your-brand-content-for-employees-to-post-twice-weekly\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7b2c\u4e00\u6b65\uff1a\u54c1\u724c\u5167\u5bb9\u7248\u672c\u591a\u6a23\u5316\uff0c\u4f9b\u54e1\u5de5\u96d9\u9031\u767c\u5e03<\/strong><\/h3>\n<p>\u9996\u5148\u958b\u767c\u53ef\u4ee5\u50b3\u64ad\u7d66\u54e1\u5de5\u7684\u54c1\u724c\u5167\u5bb9\u7684\u591a\u500b\u8fed\u4ee3\u3002\u70ba\u4ed6\u5011\u63d0\u4f9b\u5171\u4eab\u5167\u5bb9\u53ef\u78ba\u4fdd\u60a8\u7684\u54c1\u724c\u8072\u97f3\u7684\u9023\u7e8c\u6027\u4e26\u89e3\u6c7a\u60a8\u5e0c\u671b\u5f37\u8abf\u7684\u7279\u5b9a\u4e3b\u984c\u3002\u5982\u679c\u54e1\u5de5\u80fd\u5920\u9078\u64c7\u81ea\u5df1\u80fd\u7522\u751f\u5171\u9cf4\u7684\u7248\u672c\u4e26\u9032\u884c\u5206\u4eab\uff0c\u4ed6\u5011\u5c31\u66f4\u6709\u53ef\u80fd\u53c3\u8207\u8a72\u7b56\u7565\u3002\u6bd4\u8f03\u9019\u4e9b\u7248\u672c\u7684\u6027\u80fd\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u70ba\u4ec0\u9ebc\u67d0\u4e9b\u8fed\u4ee3\u512a\u65bc\u5176\u4ed6\u8fed\u4ee3\u3002<\/p>\n<p>\u6bcf\u9031\u767c\u5e03\u5169\u6b21\u8cbc\u6587\u7684\u6642\u9593\u8868\u4ee3\u8868\u4e86\u4e00\u9805\u53ef\u6301\u7e8c\u7684\u3001\u53ef\u7ba1\u7406\u7684\u627f\u8afe\u3002\u7576\u60a8\u78ba\u5b9a\u6700\u80fd\u5f15\u8d77\u53d7\u773e\u5171\u9cf4\u7684\u5167\u5bb9\u985e\u578b\u548c\u4e3b\u984c\u6642\uff0c\u9019\u7a2e\u7bc0\u594f\u9084\u53ef\u4ee5\u6e1b\u5c11\u884c\u92b7\u5718\u968a\u7684\u5de5\u4f5c\u91cf\u3002\u7576\u60a8\u5b8c\u5584\u65b9\u6cd5\u4e26\u898b\u8b49\u7a4d\u6975\u6210\u679c\u6642\uff0c\u60a8\u59cb\u7d42\u53ef\u4ee5\u76f8\u61c9\u5730\u4fee\u6539\u5167\u5bb9\u6642\u9593\u8868\u3002<\/p>\n<h3><a id=\"step-2-create-a-small-test-group-of-employees-to-start-with\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7b2c 2 \u6b65\uff1a\u5efa\u7acb\u4e00\u500b\u5c0f\u578b\u54e1\u5de5\u8a66\u9ede\u5c0f\u7d44<\/strong><\/h3>\n<p>\u8207\u4efb\u4f55\u7d44\u7e54\u7bc4\u570d\u5167\u7684\u8a08\u5283\u985e\u4f3c\uff0c\u6700\u521d\u4f7f\u7528\u8f03\u5c0f\u7684\u5b50\u96c6\u6e2c\u8a66\u7b56\u7565\u662f\u6709\u76ca\u7684\u3002\u78ba\u5b9a\u6709\u8208\u8da3\u63d0\u5347\u516c\u53f8\u54c1\u724c\u7684\u500b\u4eba\uff0c\u78ba\u4fdd\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\u7684\u4ee3\u8868\u6027\u3002<\/p>\n<p>\u9019\u7fa4\u4eba\u53ef\u80fd\u6709\u52d5\u529b\u898b\u8b49\u7b56\u7565\u7684\u6210\u529f\uff0c\u56e0\u6b64\u9f13\u52f5\u4ed6\u5011\u63d0\u4f9b\u56de\u994b\u548c\u6279\u8a55\u3002\u4ed6\u5011\u53ef\u80fd\u6703\u5728\u76ee\u6a19\u5e73\u53f0\u4e0a\u8868\u73fe\u51fa\u66f4\u5927\u7684\u6d3b\u52d5\uff0c\u9019\u53ef\u80fd\u6703\u8b93\u54c1\u724c\u5167\u5bb9\u611f\u89ba\u66f4\u9069\u5408\u6bcf\u500b\u5e73\u53f0\u3002\u4f46\u662f\uff0c\u8acb\u78ba\u4fdd\u4ed6\u5011\u638c\u63e1\u60a8\u7684\u54c1\u724c\u8072\u97f3\u548c\u50f9\u503c\u89c0\uff0c\u4ee5\u4fbf\u4ed6\u5011\u53ef\u4ee5\u771f\u6b63\u4ee3\u8868\u516c\u53f8\u3002<\/p>\n<p>\u6b64\u968e\u6bb5\u4e5f\u6a19\u8a8c\u8457\u8b58\u5225\u548c\u5b9a\u7fa9\u5e7e\u500b\u7528\u65bc\u8ffd\u8e64\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)\uff08\u4f8b\u5982\u8a55\u8ad6\u6216\u5206\u4eab\uff09\u7684\u5408\u9069\u6642\u6a5f\u3002\u5982\u679c\u60a8\u7684\u8a66\u9ede\u5c0f\u7d44\u4e2d\u7684\u4efb\u4f55\u6210\u54e1\u90fd\u64c1\u6709 LinkedIn \u5167\u5bb9\u65b9\u9762\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u8acb\u5c0b\u6c42\u4ed6\u5011\u5c0d\u4ed6\u5011\u5728\u53c3\u8207\u7684\u8cbc\u6587\u4e2d\u5c0b\u627e\u7684\u53c3\u8207\u5ea6\u6307\u6a19\u7684\u898b\u89e3\u3002<\/p>\n<h3><a id=\"step-3-evolve-the-strategy-and-work-out-the-kinks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7b2c\u4e09\u6b65\uff1a\u5b8c\u5584\u7b56\u7565\u4e26\u61c9\u5c0d\u6311\u6230\uff01<\/strong><\/h3>\n<p>\u6bcf\u5468\u5b9a\u671f\u76e3\u63a7 KPI \u7684\u9032\u5ea6\uff0c\u4e26\u7d93\u5e38\u8207\u8a66\u9ede\u5c0f\u7d44\u4e92\u52d5\u4ee5\u5be9\u67e5\u4ed6\u5011\u7684\u89c0\u5bdf\u7d50\u679c\u3002\u6aa2\u67e5\u60a8\u7684\u54c1\u724c\u8cbc\u6587\u5f15\u8d77\u7684\u53cd\u61c9\uff0c\u4ee5\u627e\u51fa\u6709\u95dc\u60a8\u7684\u54c1\u724c\u6216\u5167\u5bb9\u7684\u4efb\u4f55\u554f\u984c\u3002<\/p>\n<p>\u6839\u64da\u60a8\u7684 KPI\uff0c\u5c08\u6ce8\u65bc\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u826f\u597d\u5171\u9cf4\u7684 LinkedIn \u8cbc\u6587\u3002\u5b83\u5011\u901a\u5e38\u4ee5\u67d0\u7a2e\u65b9\u5f0f\u5efa\u69cb\u55ce\uff1f\u4ed6\u5011\u6df1\u5165\u7814\u7a76\u7576\u524d\u7684\u554f\u984c\u9084\u662f\u6c38\u6046\u7684\u8a71\u984c\uff1f\u4ed6\u5011\u63a2\u7d22\u54ea\u4e9b\u5177\u9ad4\u4e3b\u984c\uff1f\u601d\u8003\u5982\u4f55\u5c07\u9019\u4e9b\u6210\u529f\u8cbc\u6587\u4e2d\u7684\u5143\u7d20\u6574\u5408\u5230\u60a8\u7684\u54c1\u724c\u5167\u5bb9\u4e2d\u3002<\/p>\n<p>\u793e\u7fa4\u5a92\u9ad4\u7684\u7f8e\u5999\u4e4b\u8655\u5728\u65bc\u5b83\u5f37\u8abf\u4e00\u81f4\u6027\u3002\u8b19\u865b\u5730\u958b\u59cb\uff0c\u9010\u6f38\u5efa\u7acb\u4e00\u500b\u9075\u5faa\u4f60\u7684\u6642\u9593\u8868\u3002\u9019\u8868\u660e\uff0c\u7576\u4f60\u7684\u5f71\u97ff\u9084\u5f88\u5c0f\u6642\uff0c\u5118\u65e9\u5617\u8a66\u4e00\u4e9b\u4e8b\u60c5\u662f\u6709\u76ca\u7684\uff0c\u9019\u6a23\u4e00\u5207\u90fd\u662f\u4f4e\u98a8\u96aa\u7684\u3002\u7576\u4f60\u7372\u5f97\u52d5\u529b\u6642\uff0c\u4f60\u6703\u66f4\u597d\u5730\u638c\u63e1\u4ec0\u9ebc\u662f\u6709\u6548\u7684\u3002<\/p>\n<p>\u4e00\u65e6\u60a8\u78ba\u5b9a\u4e86\u6709\u6548\u7684\u54c1\u724c\u5167\u5bb9\uff0c\u8acb\u8207\u6240\u6709\u54e1\u5de5\u5206\u4eab\u60a8\u7684\u65b9\u6cd5\u3002\u8acb\u8a18\u4f4f\uff0c\u793e\u7fa4\u5a92\u9ad4\u74b0\u5883\u7e3d\u662f\u5728\u4e0d\u65b7\u767c\u5c55\uff0c\u56e0\u6b64\u8acb\u6301\u7e8c\u76e3\u63a7\u6548\u80fd\u4ee5\u78ba\u4fdd\u60a8\u53ef\u4ee5\u9032\u884c\u5fc5\u8981\u7684\u8abf\u6574\u3002<\/p>\n<h2><a id=\"social-selling-best-practices\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u92b7\u552e\u7684\u4e3b\u8981\u5be6\u8e10<\/h2>\n<p>\u6df1\u5165\u7814\u7a76\u793e\u4ea4\u92b7\u552e\u7684\u9014\u5f91\u6709\u5f88\u591a\uff0c\u4f46\u6211\u5011\u7b56\u5283\u4e86\u4e00\u4e9b\u4e00\u6d41\u7684\u5be6\u8e10\uff0c\u53ef\u4ee5\u589e\u5f37\u60a8\u7684\u521d\u59cb\u9ad4\u9a57\u3002<\/p>\n<h3><a id=\"use-relevant-social-platforms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5229\u7528\u9069\u7576\u7684\u793e\u4ea4\u5e73\u53f0<\/strong><\/h3>\n<p>\u9078\u64c7\u6700\u9069\u5408\u60a8\u7684\u76ee\u6a19\u65cf\u7fa4\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u3002\u5728 B2B \u9818\u57df\uff0c\u9019\u4e3b\u8981\u6307 LinkedIn\u3002\u4e00\u65e6\u60a8\u4e86\u89e3\u4e86\u8a72\u5e73\u53f0\uff0c\u8acb\u719f\u6089\u5176\u5de5\u5177\u548c\u79ae\u5100\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u60a8\u5728\u7db2\u7ad9\u4e0a\u7684\u5f71\u97ff\u529b\u3002<\/p>\n<p>\u4f5c\u70ba\u81ea\u7136\u7528\u6236\u53c3\u8207\u5e73\u53f0\uff0c\u6d88\u9664\u60a8\u548c\u6f5b\u5728\u5ba2\u6236\u4e4b\u9593\u7684\u4efb\u4f55\u969c\u7919\u3002\u9019\u6703\u63d0\u5347\u4ed6\u5011\u8207\u60a8\u7684\u5167\u5bb9\u7684\u4e92\u52d5\uff0c\u4e26\u4fc3\u9032\u8207\u60a8\u7684\u54c1\u724c\u7684\u806f\u7e6b\u3002<\/p>\n<h3><a id=\"connect-with-customers-and-prospects\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u8207\u5ba2\u6236\u548c\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b<\/strong><\/h3>\n<p>\u8207\u60a8\u60f3\u8981\u4e92\u52d5\u7684\u5ba2\u6236\u548c\u6f5b\u5728\u5ba2\u6236\u6709\u6a5f\u5730\u57f9\u990a\u60a8\u7684\u793e\u4ea4\u7db2\u7d61\u3002\u5728 LinkedIn \u4e0a\u81ea\u8a02\u60a8\u7684\u9023\u7dda\u8acb\u6c42\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u6a19\u6e96\u8a0a\u606f\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u63a5\u53d7\u60a8\u7684\u9023\u7dda\u8acb\u6c42\u5f8c\uff0c\u8acb\u907f\u514d\u7acb\u5373\u9032\u884c\u92b7\u552e\u8a0e\u8ad6\u3002\u76f8\u53cd\uff0c\u61c9\u5f9e\u50b3\u64ad\u589e\u503c\u8a0a\u606f\u958b\u59cb\u3002\u4e00\u65e6\u4eba\u5011\u610f\u8b58\u5230\u60a8\u70ba\u4ed6\u5011\u63d0\u4f9b\u4e86\u4e00\u4e9b\u597d\u8655\uff0c\u4ed6\u5011\u901a\u5e38\u6703\u66f4\u50be\u5411\u65bc\u8cfc\u8cb7\u3002<\/p>\n<h3><a id=\"set-up-social-listening-alerts\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5efa\u7acb\u793e\u4ea4\u76e3\u807d\u8b66\u5831<\/strong><\/h3>\n<p>\u7576\u6f5b\u5728\u5ba2\u6236\u6216\u5ba2\u6236\u66f4\u65b0\u5176\u500b\u4eba\u8cc7\u6599\u6216\u767c\u5e03\u65b0\u5167\u5bb9\u6642\uff0c\u793e\u4ea4\u8046\u807d\u5de5\u5177\u662f\u4e86\u89e3\u60c5\u6cc1\u7684\u7d55\u4f73\u65b9\u6cd5\u3002\u6bcf\u6b21\u66f4\u65b0\u90fd\u53ef\u80fd\u4ee3\u8868\u4e00\u500b\u8207\u6f5b\u5728\u6f5b\u5728\u5ba2\u6236\u767c\u8d77\u5c0d\u8a71\u7684\u6a5f\u6703\u3002\u4ee5\u4e0b\u662f\u793e\u4ea4\u76e3\u807d\u8b66\u5831\u53ef\u4ee5\u53ca\u6642\u901a\u77e5\u60a8\u7684\u6b64\u985e\u6a5f\u6703\u6216\u89f8\u767c\u4e8b\u4ef6\u7684\u4e00\u4e9b\u7bc4\u4f8b\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u65b0\u9bae\u7684\u500b\u4eba\u8cc7\u6599\u6aa2\u8996\uff1a<\/strong> \u5982\u679c\u60a8\u5e0c\u671b\u8207\u4e4b\u63a5\u89f8\u7684\u4eba\u67e5\u770b\u60a8\u7684\u500b\u4eba\u8cc7\u6599\uff0c\u5247\u8868\u660e\u4ed6\u5011\u5c0d\u60a8\u63d0\u4f9b\u7684\u6771\u897f\u611f\u8208\u8da3\uff0c\u9019\u662f\u767c\u8d77\u806f\u7e6b\u548c\u958b\u59cb\u5c0d\u8a71\u7684\u7406\u60f3\u6642\u6a5f\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8077\u696d\u6216\u6649\u5347\u7684\u8b8a\u5316\uff1a<\/strong> \u5728\u5ba2\u6236\u6700\u8fd1\u5de5\u4f5c\u8abf\u52d5\u6216\u6649\u5347\u6642\uff0c\u5411\u4ed6\u5011\u767c\u9001\u500b\u4eba\u795d\u8cc0\u8a0a\u606f\u6709\u52a9\u65bc\u5efa\u7acb\u806f\u7e6b\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u64c1\u6709\u5c0d\u4ed6\u5011\u7684\u65b0\u89d2\u8272\u6709\u76ca\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u73fe\u5728\u5c31\u662f\u4ecb\u7d39\u5b83\u7684\u597d\u6642\u6a5f\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u6f5b\u5728\u5ba2\u6236\u9801\u9762\u7684\u65b0\u8cbc\u6587\uff1a<\/strong> \u8ffd\u8e64\u6f5b\u5728\u5ba2\u6236\u548c\u5ba2\u6236\u7684\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u662f\u4e00\u7a2e\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u627e\u5230\u6a5f\u6703\u63d0\u4f9b\u4e2d\u80af\u7684\u8a55\u8ad6\u4f86\u89e3\u6c7a\u4ed6\u5011\u7684\u64d4\u6182\uff0c\u78ba\u4fdd\u60a8\u7559\u5728\u4ed6\u5011\u7684\u96f7\u9054\u4e0a\u4ee5\u5c0b\u6c42\u672a\u4f86\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5c0d\u60a8\u7684\u5167\u5bb9\u7684\u65b0\u8b9a\u3001\u8a55\u8ad6\u6216\u5206\u4eab\uff1a<\/strong> \u7576\u6709\u4eba\u53c3\u8207\u6216\u5206\u4eab\u60a8\u6700\u8fd1\u7684\u8cbc\u6587\u6642\uff0c\u9019\u662f\u767c\u8d77\u5c0d\u8a71\u4ee5\u52a0\u6df1\u60a8\u5011\u95dc\u4fc2\u7684\u6709\u5229\u6642\u6a5f\u3002<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"be-consistent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u4fdd\u6301\u898f\u5f8b\u6027<\/strong><\/h3>\n<p>\u5236\u5b9a\u4e00\u500b\u57f7\u884c\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u7684\u4f8b\u884c\u516c\u4e8b\u4e26\u9075\u5b88\u5b83\u3002\u78ba\u5b9a\u60a8\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u8207\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\u4e92\u52d5\u7684\u983b\u7387\u3002\u7531\u65bc\u6d89\u53ca\u7684\u4efb\u52d9\u591a\u7a2e\u591a\u6a23\uff0c\u56e0\u6b64\u6bcf\u500b\u92b7\u552e\u5718\u968a\u6210\u54e1\u5728\u6bcf\u9031\u7684\u7279\u5b9a\u6642\u9593\u6bb5\u50c5\u95dc\u6ce8\u793e\u4ea4\u5a92\u9ad4\u53ef\u80fd\u662f\u6709\u76ca\u7684\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\n<p>\u767c\u9001\u8a0a\u606f<\/p>\n<\/li>\n<li>\n<p>\u767c\u5e03\u76f8\u95dc\u5167\u5bb9\u00a0<\/p>\n<\/li>\n<li>\n<p>\u5c0b\u627e\u6f5b\u5728\u7684\u7dda\u7d22\u00a0<\/p>\n<\/li>\n<li>\n<p>\u5b89\u6392\u8207\u6f5b\u5728\u5ba2\u6236\u7684\u7d04\u6703<\/p>\n<\/li>\n<\/ul>\n<p>\u4e00\u65e6\u60a8\u7684\u8ffd\u96a8\u8005\u9069\u61c9\u4e86\u60a8\u7684\u65e5\u7a0b\u5b89\u6392\uff0c\u60a8\u5c31\u53ef\u4ee5\u878d\u5165\u4ed6\u5011\u7684\u65e5\u5e38\u751f\u6d3b\uff0c\u5f9e\u800c\u63d0\u9ad8\u53c3\u8207\u5ea6\u4e26\u5438\u5f15\u66f4\u591a\u6f5b\u5728\u7684\u92b7\u552e\u7dda\u7d22\u3002<\/p>\n<h3><a id=\"post-interesting-relevant-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5206\u4eab\u5f15\u4eba\u5165\u52dd\u7684\u76f8\u95dc\u5167\u5bb9<\/strong><\/h3>\n<p>\u63d0\u53d6\u5c07\u60a8\u7684\u54c1\u724c\u63cf\u7e6a\u6210\u9ad8\u5ea6\u53ef\u4fe1\u7684\u5167\u5bb9\u3002\u7279\u5225\u662f\u8207\u60a8\u7684\u696d\u52d9\u7522\u54c1\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\u6307\u5c0e\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u4e86\u89e3\u60a8\u7684\u884c\u696d\u6216\u7522\u54c1\u7684\u6307\u5c0e\u6216\u5efa\u8b70\u8cbc\u6587\u3002<\/p>\n<p>\u60a8\u7684\u8cbc\u6587\u4e0d\u5fc5\u5b8c\u5168\u662f\u539f\u5275\u7684 - \u5982\u679c\u60a8\u5076\u7136\u767c\u73fe\u4f86\u81ea\u5916\u90e8\u4f86\u6e90\u7684\u512a\u79c0\u4e14\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u8acb\u96a8\u6642\u5206\u4eab\u5b83\u5011\u3002<\/p>\n<p>\u4eba\u5011\u4e5f\u559c\u6b61\u95b1\u8b80\u6709\u95dc\u60a8\u516c\u53f8\u7684\u6210\u5c31\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u589e\u5f37\u5c0d\u60a8\u54c1\u724c\u7684\u4fe1\u4efb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u516c\u53f8\u7372\u5f97\u4e86\u4e00\u9805\u69ae\u8b7d\uff0c\u8acb\u64b0\u5beb\u4e00\u7bc7\u6709\u95dc\u5b83\u7684\u5e16\u5b50\u6216\u5206\u4eab\u8a73\u7d30\u8aaa\u660e\u5b83\u7684\u9023\u7d50\u3002\u5982\u679c\u6709\u5718\u968a\u6210\u54e1\u63a5\u53d7\u734e\u9805\u7684\u5f71\u7247\u7247\u6bb5\uff08\u6216\u5716\u50cf\uff09\uff0c\u8acb\u8003\u616e\u5c07\u5176\u5305\u542b\u5728\u60a8\u7684\u5167\u5bb9\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/g8MzFss.png\" alt=\"\u5167\u5bb9\u548c\u793e\u4ea4\u92b7\u552e\u7684 1-9-90 \u898f\u5247\" \/><\/p>\n<h3><a id=\"look-for-referrals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5c0b\u6c42\u63a8\u85a6<\/strong><\/h3>\n<p>\u5728\u5c0b\u627e\u6f5b\u5728\u7dda\u7d22\u7684\u540c\u6642\uff0c\u52aa\u529b\u5c0b\u627e\u5177\u6709\u76f8\u4e92\u806f\u7e6b\u3001\u80fd\u5920\u63a8\u85a6\u60a8\u7684\u500b\u4eba\u3002\u5217\u51fa\u60a8\u60f3\u8981\u8207\u4e4b\u5efa\u7acb\u806f\u7e6b\u7684\u500b\u4eba\u5217\u8868\uff0c\u7136\u5f8c\u6aa2\u67e5\u662f\u5426\u6709\u76f8\u4e92\u806f\u7e6b\u3002<\/p>\n<p>\u5982\u679c\u662f\u9019\u6a23\uff0c\u8acb\u5411\u60a8\u76ee\u524d\u7684\u806f\u7d61\u4eba\u8a62\u554f\u63a8\u85a6\u4ecb\u7d39\u7684\u53ef\u80fd\u6027\u3002\u8207\u51b7\u51b0\u51b0\u7684\u5916\u5c55\u76f8\u6bd4\uff0c\u9019\u7a2e\u4ecb\u7d39\u66f4\u81ea\u7136\u3001\u66f4\u5bcc\u6709\u6210\u6548\uff0c\u56e0\u70ba\u60a8\u900f\u904e\u53ef\u9760\u7684\u4f86\u6e90\u8207\u6f5b\u5728\u5ba2\u6236\u4fdd\u6301\u8457\u5bc6\u5207\u7684\u95dc\u4fc2\u3002<\/p>\n<p>\u4f46\u5982\u679c\u6211\u8981\u7d66\u4f60\u4e00\u500b\u6307\u5c0e\u7684\u8a71\uff0c\u90a3\u5c31\u662f <strong>\u59cb\u7d42\u5982\u4e00\u5730\u5c55\u793a\u610f\u5716<\/strong> \u70ba\u60a8\u60f3\u8981\u5e6b\u52a9\u7684\u500b\u4eba\u63d0\u4f9b\u50f9\u503c\u3002<\/p>\n<h2><a id=\"social-selling-trends\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u793e\u4ea4\u92b7\u552e\u7684\u7576\u524d\u8da8\u52e2<\/h2>\n<p>\u793e\u7fa4\u5a92\u9ad4\u7d93\u6b77\u8457\u5feb\u901f\u7684\u8b8a\u9769\uff0c\u4f7f\u5f97\u4ee5\u524d\u7684\u5275\u65b0\u6216\u65b0\u9bae\u65b9\u6cd5\u76f8\u5c0d\u9673\u820a\u7121\u6548\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u6211\u5011\u8a8d\u70ba\u4ee5\u4e0b\u4e00\u4e9b\u65b0\u8208\u8da8\u52e2\u5c07\u5177\u6709\u66f4\u9577\u7684\u58fd\u547d\u3002<\/p>\n<h3><a id=\"using-direct-messages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5229\u7528\u76f4\u63a5\u8a0a\u606f\u50b3\u905e<\/strong><\/h3>\n<p>\u76f4\u63a5\u8a0a\u606f\u53ef\u8b93\u60a8\u8207\u6f5b\u5728\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u9032\u884c\u4e00\u5c0d\u4e00\u7684\u806f\u7e6b\u3002\u9019\u900f\u904e\u5728\u79c1\u4eba\u74b0\u5883\u4e2d\u50b3\u64ad\u76f8\u95dc\u8a0a\u606f\u4f86\u4fc3\u9032\u95dc\u4fc2\u7684\u5efa\u7acb\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u4e4b\u524d\u8207\u6f5b\u5728\u5ba2\u6236\u7f3a\u4e4f\u696d\u52d9\u806f\u7e6b\uff0c\u8acb\u8a18\u4f4f\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n<ol>\n<li>\n<p>\u8acb\u8a18\u4f4f\u96d9\u65b9\u6b63\u5728\u4f7f\u7528\u7684\u5e73\u53f0\u7684\u689d\u6b3e\u548c\u689d\u4ef6<\/p>\n<\/li>\n<li>\n<p>\u78ba\u4fdd\u9075\u5b88\u6709\u95dc\u51b7\u5916\u5c55\u7684\u4efb\u4f55\u76f8\u95dc\u7576\u5730\u6cd5\u898f<\/p>\n<\/li>\n<\/ol>\n<h3><a id=\"posting-video-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u5206\u4eab\u5f71\u7247\u5167\u5bb9<\/strong><\/h3>\n<p>\u5f71\u7247\u5167\u5bb9\u64c1\u6709\u8f03\u9ad8\u7684\u53c3\u8207\u5ea6\uff0c\u56e0\u70ba\u89c0\u773e\u7121\u9700\u82b1\u8cbb\u592a\u591a\u7cbe\u529b\u5373\u53ef\u6d88\u8cbb\u60a8\u6240\u5448\u73fe\u7684\u8a0a\u606f\u3002\u7c21\u6f54\u3001\u8cc7\u8a0a\u8c50\u5bcc\u3001\u7cbe\u5fc3\u88fd\u4f5c\u7684\u5f71\u7247\u4e5f\u5177\u6709\u5f88\u9ad8\u7684\u53ef\u5206\u4eab\u6027\uff0c\u56e0\u6b64\u60a8\u7684\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u61c9\u8a72\u5305\u542b\u5f71\u7247\u5167\u5bb9\u3002<\/p>\n<h3><a id=\"paying-attention-to-customer-comments\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u95dc\u6ce8\u9867\u5ba2\u610f\u898b<\/strong><\/h3>\n<p>\u4eba\u5011\u5f88\u5bb9\u6613\u5ffd\u7565\u5ba2\u6236\u7684\u8a55\u8ad6\uff0c\u4f46\u5c0d\u65bc\u793e\u7fa4\u5a92\u9ad4\u7684\u5f37\u5927\u5f71\u97ff\u529b\u4f86\u8aaa\uff0c\u8a8d\u53ef\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u8655\u7406\u8a55\u8ad6\uff0c\u5373\u4f7f\u662f\u90a3\u4e9b\u8ca0\u9762\u6216\u6279\u8a55\u7684\u8a55\u8ad6\u3002\u5bcc\u6709\u540c\u60c5\u5fc3\u548c\u5c0a\u91cd\u7684\u56de\u61c9\u53ef\u80fd\u6703\u6539\u8b8a\u8a55\u8ad6\u8005\u5c0d\u60a8\u7684\u770b\u6cd5\u6216\u610f\u898b\u3002<\/p>\n<h2><a id=\"boost-your-sales-with-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u900f\u904e\u793e\u4ea4\u92b7\u552e\u63d0\u9ad8\u60a8\u7684\u92b7\u552e\u984d<\/h2>\n<p>\u5118\u7ba1\u4e0d\u9858\u610f\u4f7f\u7528\u793e\u7fa4\u5a92\u9ad4\uff0c\u4f46\u6240\u6709\u6307\u6a19\u90fd\u986f\u793a\u793e\u7fa4\u92b7\u552e\u662f\u4e00\u7a2e\u4e0d\u65b7\u767c\u5c55\u7684\u92b7\u552e\u65b9\u5f0f\u3002\u793e\u4ea4\u92b7\u552e\u7ba1\u9053\u4f7f\u60a8\u80fd\u5920\u8207\u773e\u591a\u6f5b\u5728\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\uff0c\u5f9e\u800c\u589e\u52a0\u92b7\u552e\u984d\u4e26\u78ba\u4fdd\u56de\u982d\u5ba2\u3002\u76f4\u63a5\u4e92\u52d5\u4e5f\u7e2e\u77ed\u4e86\u92b7\u552e\u9031\u671f\u3002<\/p>\n<p>\u7576\u60a8\u95e1\u660e\u4e26\u5b8c\u5584\u60a8\u7684\u793e\u4ea4\u92b7\u552e\u7b56\u7565\u6642\uff0c\u8acb\u8b93 Dealfront \u70ba\u60a8\u63d0\u4f9b\u5354\u52a9\u3002\u9810\u8a02\u514d\u8cbb\u6f14\u793a\uff0c\u6df1\u5165\u4e86\u89e3\u6211\u5011\u7684\u5de5\u5177\uff08\u4f8b\u5982 Target \u548c 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