{"id":4896,"date":"2024-06-25T12:58:14","date_gmt":"2024-06-25T04:58:14","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4896"},"modified":"2024-06-25T13:03:44","modified_gmt":"2024-06-25T05:03:44","slug":"is-seo-still-relevant-in-2024-far-from-obsolete-heres-why-it-retains-significance","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/\u5230-2024-\u5e74\uff0cseo-\u4ecd\u7136\u6709\u610f\u7fa9\u55ce\uff1f\/","title":{"rendered":"SEO \u5230 2024 \u5e74\u9084\u6709\u7528\u55ce\uff1f\u96e2\u904e\u6642\u9084\u9060\u8457\u5462\uff01\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5b83\u4ecd\u7136\u5177\u6709\u91cd\u8981\u610f\u7fa9"},"content":{"rendered":"<p>\u73fe\u5728\u64d4\u5fc3 SEO \u7684\u751f\u5b58\u80fd\u529b\u55ce\uff1f\u518d\u60f3\u4e00\u60f3\uff01\u4e86\u89e3 SEO \u7684\u6f14\u8b8a\u4ee5\u53ca\u5b83\u5c0d\u65bc\u5438\u5f15\u7db2\u7ad9\u81ea\u7136\u6d41\u91cf\u4ecd\u7136\u81f3\u95dc\u91cd\u8981\u7684\u539f\u56e0\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u4ecd\u7136\u4f9d\u8cf4\u5177\u6709\u53ef\u900f\u904e SEO \u5f71\u97ff\u7684\u81ea\u7136\u7d50\u679c\u7684\u641c\u5c0b\u5f15\u64ce\uff0c\u90a3\u9ebc SEO \u9084\u9060\u672a\u904e\u6642\u3002<\/p>\n<p>\u9019\u662f\u5f37\u8abf\u9019\u4e00\u9ede\u7684\u8996\u89ba\u8868\u793a\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oOs10rZ.png\" alt=\"\u78ba\u5b9a SEO \u7684\u76f8\u95dc\u6027\" \/><\/p>\n<p>\u90a3\u9ebc\u2026\u2026\u70ba\u4ec0\u9ebc\u4eba\u5011\u4e0d\u65b7\u65b7\u8a00\u4e0d\u662f\u9019\u6a23\u5462\uff1f<\/p>\n<p>\u8b93\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u4e00\u4e0b\u9019\u500b\u554f\u984c\u3002<\/p>\n<p>\u76ee\u9304<\/p>\n<ul>\n<li>\u96e3\u4ee5\u5c0d\u6240\u9700\u9801\u9762\u9032\u884c\u6392\u540d<\/li>\n<li>\u5728\u67d0\u4e9b\u9818\u57df\u5167\u6392\u540d\u7684\u6311\u6230<\/li>\n<li>\u9700\u8981\u66f4\u65b0 SEO \u6280\u8853<\/li>\n<li>\u641c\u5c0b\u7d50\u679c\u7684\u9ede\u64ca\u7387\u4e0b\u964d<\/li>\n<\/ul>\n<p><a href=\"#\"><\/a><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-the-pages-i-want-to%C2%A0rank%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u7121\u6cd5\u5c0d\u6211\u60f3\u8981\u6392\u540d\u7684\u9801\u9762\u9032\u884c\u6392\u540d\u201d<\/h2>\n<p>\u8a31\u591a\u4eba\u8072\u7a31 SEO \u5df2\u7d93\u904e\u6642\uff0c\u56e0\u70ba\u4ed6\u5011\u5728\u5c0d\u4ed6\u5011\u60f3\u8981\u7684\u5927\u5bb9\u91cf\u5167\u5bb9\u985e\u578b\u9032\u884c\u6392\u540d\u6642\u9762\u81e8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u6311\u6230\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8b93\u6211\u5011\u8003\u616e\u4e00\u4e0b\u60a8\u92b7\u552e\u6c23\u70b8\u934b\u7684\u5834\u666f\u3002\u7576\u7136\uff0c\u60a8\u7684\u76ee\u6a19\u662f\u8b93\u60a8\u7684\u7522\u54c1\u6216 category \u9801\u9762\u6392\u540d\u91dd\u5c0d\u300c\u6c23\u70b8\u934b\u300d\u7b49\u6d41\u884c\u8853\u8a9e\uff0c\u5c0d\u55ce\uff1f<\/p>\n<p>\u4f7f\u7528 Ahrefs \u7684 2015 SERP \u95dc\u9375\u5b57\u700f\u89bd\u5668\u5c0d\u300c\u6c23\u70b8\u934b\u300d\u9032\u884c\u7684\u5206\u6790\u6e05\u695a\u5730\u8b49\u660e\u4e86\u7576\u6642\u7684\u53ef\u884c\u6027\u3002\u6392\u540d\u9760\u524d\u7684\u7d50\u679c\u5305\u62ec\u5404\u500b\u7522\u54c1\u9801\u9762\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sWfcJGS.png\" alt=\"2015 \u5e74\u300c\u6c23\u70b8\u934b\u300d\u7684\u71b1\u9580\u641c\u5c0b\u7d50\u679c\uff0c\u4f86\u81ea Tenten \u7684\u95dc\u9375\u5b57\u700f\u89bd\u5668\" \/><\/p>\n<p>\u7136\u800c\uff0c\u700f\u89bd\u4e00\u4e0b\u7576\u4eca\u7684 SERP \u5c31\u6703\u767c\u73fe\u4e00\u500b\u4e0d\u540c\u7684\u6545\u4e8b\u3002\u9664\u4e86 Amazon \u7684\u7522\u54c1 category \u9801\u9762\u5916\uff0c\u6240\u6709\u5176\u4ed6\u7d50\u679c\u90fd\u662f\u7a81\u51fa\u986f\u793a\u71b1\u9580\u63a8\u85a6\u7684\u90e8\u843d\u683c\u6587\u7ae0\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jLfprg7.jpeg\" alt=\"2022 \u5e74\u300c\u6c23\u70b8\u934b\u300d\u7684\u71b1\u9580\u641c\u5c0b\u7d50\u679c\" \/><\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u70ba\u4ec0\u9ebc\u6703\u767c\u751f\u9019\u7a2e\u8b8a\u5316\uff1f<\/h3>\n<p>\u641c\u5c0b\u610f\u5716\u96a8\u6642\u9593\u7684\u8b8a\u5316\u53ef\u80fd\u662f\u5f71\u97ff\u56e0\u7d20\u3002\u6216\u8005\uff0c\u66f4\u5408\u7406\u7684\u8aaa\u6cd5\u662f Google \u589e\u5f37\u4e86\u5c0d\u641c\u5c0b\u610f\u5716\u7684\u7406\u89e3\u3002<\/p>\n<p>\u7121\u8ad6\u5982\u4f55\uff0c\u5f88\u660e\u986f\uff0c\u641c\u5c0b\u300c\u6c23\u70b8\u934b\u300d\u7b49\u8853\u8a9e\u7684\u500b\u4eba\u73fe\u5728\u5e0c\u671b\u770b\u5230\u7522\u54c1\u63a8\u85a6\uff0c\u5f9e\u800c\u5c0e\u81f4 Google \u76ee\u524d\u7684\u6392\u540d\u512a\u5148\u3002<\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9019\u662f\u5426\u9810\u793a\u8457SEO\u7684\u6d88\u4ea1\uff1f<\/h3>\n<p>\u4e0d\uff0c\u5b83\u53ea\u662f\u5e36\u4f86\u4e86\u66f4\u5927\u7684\u6311\u6230\u3002\u8981\u5728 SEO \u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u73fe\u5728\u9700\u8981\u66f4\u52a0\u91cd\u8996\u5c07\u5167\u5bb9\u8207\u641c\u5c0b\u610f\u5716\u4fdd\u6301\u4e00\u81f4\uff0c\u9019\u8207\u4ee5\u5f80\u4e0d\u540c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u900f\u904e\u6982\u8ff0\u9996\u9078\u7684\u90e8\u843d\u683c\u6587\u7ae0\u4f86\u5b9a\u4f4d\u300c\u6c23\u70b8\u934b\u300d\u53ef\u80fd\u6bd4\u4f7f\u7528\u7522\u54c1\u6216 category \u9801\u9762\u66f4\u5bb9\u6613\u3002\u76f8\u53cd\uff0c\u91dd\u5c0d\u300c\u4e0d\u92b9\u92fc\u6c23\u70b8\u934b\u300d\u53ef\u80fd\u6703\u9752\u775e\u7522\u54c1 category \u9801\u9762\uff0c\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6hfkrTs.png\" alt=\"\u900f\u904e Tenten&#039; \u95dc\u9375\u5b57\u700f\u89bd\u5668\u641c\u5c0b\u300c\u4e0d\u92b9\u92fc\u6c23\u70b8\u934b\u300d\u7684\u71b1\u9580\u641c\u5c0b\u7d50\u679c\" \/><\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<\/strong> <em>\u641c\u5c0b\u8005\u610f\u5716\uff1a\u60a8\u61c9\u8a72\u95dc\u6ce8\u7684\u88ab\u5ffd\u8996\u7684\u201c\u6392\u540d\u5143\u7d20\u201d<\/em><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-at-all-in-some-niches%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u5728\u67d0\u4e9b\u7279\u5b9a\u9818\u57df\u6839\u672c\u7121\u6cd5\u6392\u540d\u201d<\/h2>\n<p>\u95dc\u65bc SEO \u904e\u6642\u7684\u53e6\u4e00\u500b\u5e38\u898b\u8ad6\u9ede\u662f\u5728\u7279\u5b9a\u9818\u57df\u5167\u6392\u540d\u8d8a\u4f86\u8d8a\u56f0\u96e3\u3002<\/p>\n<p>\u8003\u616e\u4e00\u4e0b\u8fd1\u5e74\u4f86\u5229\u57fa\u5065\u5eb7\u7db2\u7ad9\u7684\u4f30\u8a08\u6709\u6a5f\u6d41\u91cf\u8da8\u52e2\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oS0Wybt.png\" alt=\"\u5065\u5eb7\u5229\u57fa\u7db2\u7ad9\u7684\u6d41\u91cf\u4e0b\u964d\uff08\u4f86\u81ea Tenten&#039; Site Explorer\uff09\" \/><\/p>\n<p>2018 \u5e74\u7684\u6d41\u91cf\u660e\u986f\u4e0b\u964d\uff0c\u5f9e\u4f30\u8a08\u7684\u6bcf\u6708 24 \u842c\u6b21\u641c\u5c0b\u91cf\u4e0b\u964d\u5230\u5e7e\u4e4e\u70ba\u96f6\uff0c\u8aaa\u660e\u4e86\u6d41\u91cf\u7684\u986f\u8457\u4e0b\u964d\u3002<\/p>\n<p>\u9019\u4e0d\u662f\u5b64\u7acb\u7684\u4e8b\u4ef6\u3002\u8fd1\u5e74\u4f86\uff0c\u7531\u65bc\u5404\u7a2e\u56e0\u7d20\uff0c\u8a31\u591a\u5229\u57fa\u7db2\u7ad9\u6240\u6709\u8005\u76ee\u7779\u4e86\u5176\u76c8\u5229\u5229\u57fa\u7db2\u7ad9\u7684\u6d41\u91cf\u5927\u5e45\u4e0b\u964d\u3002<\/p>\n<h3><a id=\"why-did-this-happen%C2%A0\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u70ba\u4ec0\u9ebc\u6703\u51fa\u73fe\u9019\u7a2e\u4e0b\u964d\u8da8\u52e2\u5462\uff1f<\/h3>\n<p>\u5728\u67d0\u4e9b\u5229\u57fa\u5e02\u5834\uff0c\u7af6\u722d\u7684\u52a0\u5287\u626e\u6f14\u91cd\u8981\u89d2\u8272\u3002\u7136\u800c\uff0c\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0cGoogle \u5c0d EAT \u7684\u5f37\u8abf\u662f\u4e00\u500b\u95dc\u9375\u7684\u5f71\u97ff\u56e0\u7d20\u3002<\/p>\n<p>EAT \u4ee3\u8868\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u5b83\u5011\u662f Google \u641c\u5c0b\u54c1\u8cea\u8a55\u4f30\u8005\u6307\u5357\u7684\u4e00\u90e8\u5206\uff0c\u53ef\u5354\u52a9\u54c1\u8cea\u8a55\u4f30\u8005\u8a55\u4f30\u641c\u5c0b\u7d50\u679c\u54c1\u8cea\u3002<\/p>\n<p>\u5f9e\u6587\u4ef6\u4e2d 130 \u591a\u6b21\u63d0\u53ca EAT \u53ef\u4ee5\u770b\u51fa\u5c0d EAT \u7684\u91cd\u8996\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fni7XUf.png\" alt=\"Google \u641c\u5c0b\u54c1\u8cea\u8a55\u4f30\u6307\u5357\u4e2d EAT \u7684\u51fa\u73fe\u60c5\u5f62\" \/><\/p>\n<p>\u9806\u4fbf\u8aaa\u4e00\u53e5\uff0cGoogle \u73fe\u5728\u5728 EAT \u5f8c\u9762\u9644\u52a0\u4e86\u201c\u7d93\u9a57\u201d\uff0c\u5f62\u6210\u4e86\u4e00\u500b\u4e0d\u592a\u6717\u6717\u4e0a\u53e3\u7684\u7e2e\u5beb EEAT\uff0c\u4f46\u73fe\u5728\u6211\u5011\u5c07\u7e7c\u7e8c\u4f7f\u7528 EAT\u3002<\/p>\n<p>\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0cEAT \u5728\u300c\u4f60\u7684\u91d1\u9322\u9084\u662f\u4f60\u7684\u751f\u6d3b (YMYL)\u300d\u4e3b\u984c\u4e2d\u6700\u70ba\u91cd\u8981\uff0cGoogle \u5c07\u5176\u5b9a\u7fa9\u70ba\u53ef\u80fd\u5c0d\u4eba\u5011\u7684\u5065\u5eb7\u3001\u91d1\u878d\u7a69\u5b9a\u3001\u5b89\u5168\u3001\u793e\u6703\u798f\u5229\u6216\u798f\u7949\u7522\u751f\u91cd\u5927\u5f71\u97ff\u7684\u4e3b\u984c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5c0d\u65bc\u8f03\u5c0f\u7684\u5be6\u9ad4\u4f86\u8aaa\uff0c\u5728 YMYL \u4e3b\u984c\u4e0a\u6392\u540d\u8b8a\u5f97\u6975\u5177\u6311\u6230\u6027\uff0cYMYL SERP \u4e2d\u7684\u4e3b\u5c0e\u5730\u4f4d\u73fe\u5728\u4e3b\u8981\u4fdd\u7559\u7d66\u77e5\u540d\u54c1\u724c\u548c\u653f\u5e9c\u6a5f\u69cb\u3002<\/p>\n<p>\u6aa2\u67e5\u300c\u9ad8\u8840\u58d3\u75c7\u72c0\u300d\u7684\u7d50\u679c\u8b49\u5be6\u4e86\u9019\u500b\u8da8\u52e2\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/EyUArRE.png\" alt=\"\u300c\u9ad8\u8840\u58d3\u75c7\u72c0\u300d\u7684\u641c\u5c0b\u7d50\u679c\u5168\u90e8\u4f86\u81ea\u5927\u54c1\u724c\u548c\u653f\u5e9c\u6a5f\u69cb\" \/><\/p>\n<p>\u6bcf\u500b\u641c\u5c0b\u7d50\u679c\u5747\u7531\u91ab\u5b78\u5c08\u696d\u4eba\u58eb\u64b0\u5beb\uff0c\u4e26\u4e14\u4f86\u81ea\u653f\u5e9c\u6216\u975e\u71df\u5229\u7d44\u7e54\u3002\u56e0\u6b64\uff0c\u7f3a\u4e4f\u6b63\u5f0f\u91ab\u5b78\u5c08\u696d\u77e5\u8b58\u7684\u500b\u4eba\u90e8\u843d\u5ba2\u4e0d\u592a\u53ef\u80fd\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\u7372\u5f97\u6392\u540d\u3002<\/p>\n<p>\u9019\u7a2e\u60c5\u6cc1\u4e0d\u50c5\u9650\u65bc\u300c\u6838\u5fc3\u300d\u91ab\u5b78\u4e3b\u984c\u3002<\/p>\n<p>\u5341\u5e74\u524d\uff0c\u6211\u5728\u4e00\u500b\u65b0\u63a8\u51fa\u7684\u90e8\u843d\u683c\u4e0a\u767c\u8868\u4e86\u4e00\u7bc7\u6eab\u548c\u7684\u6587\u7ae0\uff0c\u767b\u4e0a\u4e86\u300c\u6700\u4f73\u86cb\u767d\u7c89\u300d\u7684\u699c\u9996\u3002\u7136\u800c\uff0c\u770b\u4e00\u4e0b\u4eca\u5929\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\u5c31\u53ef\u4ee5\u770b\u51fa\u77e5\u540d\u54c1\u724c\u5728\u6392\u540d\u4e2d\u7684\u4e3b\u5c0e\u5730\u4f4d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IwlQ9MH.png\" alt=\"\u900f\u904e Tenten \u7684\u95dc\u9375\u5b57\u700f\u89bd\u5668\u7372\u5f97\u300c\u6700\u4f73\u86cb\u767d\u7c89\u300d\u7684\u71b1\u9580\u641c\u5c0b\u7d50\u679c\" \/><\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9019\u662f\u5426\u610f\u5473\u8457SEO\u7684\u6d88\u4ea1\uff1f<\/h3>\n<p>\u4e0d\uff0c\u9019\u53ea\u662f\u610f\u5473\u8457\u8907\u96dc\u6027\u589e\u52a0\u3002\u5229\u6f64\u8c50\u539a\u7684 YMYL \u4e3b\u984c\u6392\u540d\u7684\u6210\u529f\u53d6\u6c7a\u65bc EAT\u3002<\/p>\n<p>\u96d6\u7136 SEO \u793e\u7fa4\u5c0d EAT \u7684\u7d30\u7bc0\u5b58\u5728\u722d\u8b70\uff0c\u4f46 Google \u7684 Gary Illyes \u8868\u793a EAT \u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d7\u5230\u6b0a\u5a01\u4f86\u6e90\u7684\u9023\u7d50\u548c\u63d0\u53ca\u7684\u5f71\u97ff\u3002<\/p>\n<p><a href=\"https:\/\/twitter.com\/Marie%5C_Haynes\/status\/966325146968559616\">https:\/\/twitter.com\/Marie_Haynes\/status\/966325146968559616<\/a><\/p>\n<p>\u96d6\u7136\u9019\u53ef\u80fd\u662f\u4e8b\u5be6\uff0c\u4f46\u4eba\u5011\u5fc5\u9808\u5148\u8003\u616e\u7db2\u7ad9\u5982\u4f55\u8a2d\u6cd5\u7372\u53d6\u6b64\u985e\u9023\u7d50\u548c\u63d0\u53ca\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8a66\u5716\u5c0d\u300c\u6700\u4f73\u6e1b\u80a5\u85e5\u300d\u7b49\u6709\u50f9\u503c\u7684\u91ab\u5b78\u8853\u8a9e\u9032\u884c\u6392\u540d\uff0c\u5c31\u9700\u8981\u7531\u91ab\u5b78\u5c08\u696d\u4eba\u58eb\u8a8d\u53ef\u6216\u5be9\u67e5\u7684\u5167\u5bb9\uff0c\u4ee5\u5438\u5f15\u6b0a\u5a01\u4f86\u6e90\u7684\u9023\u7d50\u548c\u63d0\u53ca\uff0c\u5f37\u8abf\u300c\u5c08\u696d\u77e5\u8b58\u300d\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u8003\u616e\u5230\u7522\u751f\u6b64\u985e\u5167\u5bb9\u6240\u6d89\u53ca\u7684\u6210\u672c\u548c\u7cbe\u529b\uff0c\u5728\u9019\u4e9b\u5229\u57fa\u5e02\u5834\u4e2d\u9032\u884c\u6392\u540d\u7121\u7591\u6bd4\u4ee5\u524d\u8981\u6c42\u66f4\u9ad8\u3001\u8cc7\u6e90\u66f4\u5bc6\u96c6\u3002<\/p>\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<\/strong> <em>\u4ec0\u9ebc\u662f EAT\uff1f\u70ba\u4ec0\u9ebc\u5b83\u5c0d\u65bc SEO \u5f88\u91cd\u8981<\/em><\/p>\n<h2><a id=\"%E2%80%9Ci-can%E2%80%99t-rank-using-the-same-techniques-as-before%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u6211\u7121\u6cd5\u4f7f\u7528\u8207\u4ee5\u524d\u76f8\u540c\u7684\u7b56\u7565\u9032\u884c\u6392\u540d\u201d<\/h2>\n<p>\u6709\u4e9b\u4eba\u8a8d\u70ba SEO \u6b63\u5728\u6d88\u4ea1\uff0c\u56e0\u70ba\u4e45\u7d93\u8003\u9a57\u7684 SEO \u7b56\u7565\u4e0d\u518d\u6709\u6548\u3002<\/p>\n<p>\u9019\u7a2e\u8aaa\u6cd5\u662f\u6709\u9053\u7406\u7684\u3002\u8003\u616e\u4e00\u4e0b\u6211\u4e4b\u524d\u7684\u4f8b\u5b50\u3002 \u3002 \u3002<\/p>\n<p>\u201c\u9802\u7d1a\u86cb\u767d\u7c89\u201d\u7684\u5b9a\u4f4d\u3002\u65e9\u5728 2012 \u5e74\uff0c\u53ea\u9700\u8981\u5e7e\u7bc7\u5e73\u5eb8\u7684\u5ba2\u5ea7\u6587\u7ae0\u5c31\u80fd\u767b\u4e0a\u699c\u9996\u3002\u6b64\u5916\uff0c\u6211\u900f\u904e\u670b\u53cb\u5f9e\u300a\u8d6b\u82ac\u9813\u90f5\u5831\u300b\u5c0b\u6c42\u53cd\u5411\u93c8\u63a5\uff0c\u6210\u529f\u63d0\u5347\u4e86\u8a72\u7db2\u7ad9\u7684\u6392\u540d\uff0c\u7372\u5f97\u4e86\u6709\u5229\u53ef\u5716\u7684\u806f\u76df\u689d\u6b3e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nqsxo7w.png\" alt=\"\u900f\u904e Tenten&#039; \u7db2\u7ad9\u700f\u89bd\u5668\u900f\u904e HuffPo \u4f86\u8cd3\u767c\u8868\u6211\u7684\u9644\u5c6c\u8a55\u8ad6\" \/><\/p>\n<p>\u5728\u65c1\u908a\u3002<\/p>\n<p>\u7576\u6642\uff0cHuffPo \u9023\u7d50\u6c92\u6709\u6a19\u8a18\u70ba nofollow\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u4ee4\u4eba\u9a5a\u8a1d\u7684\u662f\u9019\u5c31\u662f\u5b83\u6240\u9700\u8981\u7684\u4e00\u5207\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u64cd\u7e31\u7cfb\u7d71\u4e26\u78ba\u4fdd\u6392\u540d\u5c07\u66f4\u5177\u6311\u6230\u6027\u3002<\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u662f\u4ec0\u9ebc\u5c0e\u81f4\u4e86\u9019\u6a23\u7684\u7d50\u679c\u5462\uff1f<\/h3>\n<p>Google \u63d0\u9ad8\u4e86\u5075\u6e2c\u5f71\u97ff SERP \u7b56\u7565\u7684\u80fd\u529b\u3002\u7c21\u800c\u8a00\u4e4b\uff0c\u5b83\u73fe\u5728\u901a\u5e38\u53ef\u4ee5\u8b58\u5225\u60a8\u7684\u9023\u7d50\u4f55\u6642\u88ab\u8cfc\u8cb7\u3001\u60a8\u7684\u5167\u5bb9\u7f3a\u4e4f\u539f\u5275\u6027\u6216\u60a8\u7684\u7528\u6236\u9ad4\u9a57\u4e0d\u4f73\u3002\u9019\u4f7f\u5f97\u6392\u540d\u4e0d\u50cf\u904e\u53bb\u90a3\u9ebc\u819a\u6dfa\u3002<\/p>\n<p>Google \u7684 John Mueller \u5728 Twitter \u4e0a\u5f37\u8abf\uff0c\u4e8b\u60c5\u61c9\u8a72\u662f\u9019\u6a23\u7684\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/DHyu8R7.png\" alt=\"\u7d04\u7ff0\u00b7\u7a46\u52d2 (John Mueller) \u89e3\u91cb\u8aaa\uff0c\u8d85\u8d8a\u73fe\u6709\u5167\u5bb9\u4e26\u4e0d\u5bb9\u6613\" \/><\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9019\u662f\u5426\u610f\u5473\u8457 SEO \u5df2\u7d93\u904e\u6642\u4e86\uff1f<\/h3>\n<p>\u4e0d\uff0c\u9019\u53ea\u662f\u8981\u6c42\u66f4\u9ad8\u3002\u5982\u4eca\uff0c\u8981\u60f3\u5728 Google \u7684\u6392\u540d\u4e2d\u4f54\u64da\u4e00\u5e2d\u4e4b\u5730\uff0c\u60a8\u7684\u5167\u5bb9\u5fc5\u9808\u771f\u6b63\u503c\u5f97\u3002\u6b64\u5916\uff0c\u60a8\u5fc5\u9808\u6e96\u5099\u597d\u61c9\u5c0d\u4e00\u4e9b\u6311\u6230\uff0c\u4ee5\u4ee4\u4eba\u4fe1\u670d\u5730\u5411 Google \u8b49\u660e\u60c5\u6cc1\u78ba\u5be6\u5982\u6b64\u3002<\/p>\n<p>\u4f60\u61c9\u8a72\uff1a<\/p>\n<ul>\n<li>\u7372\u53d6\u9ad8\u54c1\u8cea\u7684\u53cd\u5411\u93c8\u63a5\uff0c\u800c\u4e0d\u662f\u5c0b\u6c42\u4f4e\u54c1\u8cea\u7684\u53cd\u5411\u93c8\u63a5\u3002<\/li>\n<li>\u5275\u5efa\u7368\u7279\u7684\u5167\u5bb9\uff0c\u800c\u4e0d\u662f\u7c21\u55ae\u5730\u91cd\u8907\u6392\u540d\u9760\u524d\u7684\u9801\u9762\u5df2\u7d93\u50b3\u9054\u7684\u5167\u5bb9\u3002<\/li>\n<li>\u63d0\u4f9b\u5353\u8d8a\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u800c\u4e0d\u662f\u5efa\u7acb\u4efb\u4f55\u57fa\u672c\u7684\u7db2\u7ad9\u3002<\/li>\n<\/ul>\n<p><strong>\u767c\u73fe\u66f4\u591a\uff1a<\/strong> <em>\u63d0\u5347 Google \u6392\u540d\u7684\u6280\u5de7<\/em><\/p>\n<h2><a id=\"%E2%80%9Cnobody-is-clicking-search-results-anymore%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u201c\u641c\u5c0b\u7d50\u679c\u4e0d\u518d\u88ab\u9ede\u64ca\u201d<\/h2>\n<p>\u6709\u4eba\u65b7\u8a00\uff0cGoogle \u6b63\u5728\u900f\u904e\u5728 SERP \u4e2d\u900f\u904e\u76f4\u63a5\u7b54\u6848\u4f86\u78ba\u4fdd\u9ede\u64ca\u91cf\u4f86\u7834\u58de SEO\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u770b\u4e00\u4e0b SERP \u4e2d\u7684\u67e5\u8a62\u201c\u8ab0\u5728\u670b\u53cb\u8eab\u4e0a\u73a9\u904e rus\u201d\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sHh08HG.jpeg\" alt=\"\u300c\u8ab0\u5728\u670b\u53cb\u8eab\u4e0a\u73a9\u904e rus\u300d \u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u7cbe\u9078\u7247\u6bb5\" \/><\/p>\n<p>\u9451\u65bc\u56de\u61c9\u5f88\u5bb9\u6613\u7372\u5f97\uff0c\u53ef\u4ee5\u5408\u7406\u5730\u5047\u8a2d\u5927\u591a\u6578\u7528\u6236\u53ef\u80fd\u4e0d\u6703\u8cbb\u5fc3\u9ede\u64ca\u3002<\/p>\n<p>Tenten \u7684\u95dc\u9375\u5b57\u700f\u89bd\u5668\u7684\u6578\u64da\u652f\u6301\u9019\u4e00\u8aaa\u6cd5\u3002\u5118\u7ba1\u7f8e\u570b\u6bcf\u6708\u4f30\u8a08\u6709 1.2K \u6b21\u641c\u7d22\uff0c\u4f46\u6bcf\u6b21\u641c\u7d22\u7684\u5e73\u5747\u9ede\u64ca\u6b21\u6578\u50c5\u70ba 0.35 \u6b21\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bpcanVX.png\" alt=\"\u6bcf\u6b21\u641c\u5c0b\u300c\u8ab0\u5c0d\u670b\u53cb\u73a9 rus\u300d \u7684\u9810\u8a08\u9ede\u64ca\u6b21\u6578\" \/><\/p>\n<h3><a id=\"why-did-this-happen\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u662f\u4ec0\u9ebc\u5c0e\u81f4\u4e86\u9019\u4e00\u8da8\u52e2\uff1f<\/h3>\n<p>Google \u900f\u904e\u76f4\u63a5\u5728 SERP \u4e0a\u63d0\u4f9b\u7b54\u6848\u4f86\u589e\u5f37\u5176\u5c0d\u4f7f\u7528\u8005\u7684\u5be6\u7528\u6027\u3002\u5c31\u9019\u9ebc\u7c21\u55ae\u3002<\/p>\n<h3><a id=\"does-this-mean-that-seo-is%C2%A0dead\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9019\u662f\u5426\u610f\u5473\u8457SEO\u7684\u6d88\u4ea1\uff1f<\/h3>\n<p>\u4e0d\u9700\u8981\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u96d6\u7136 Google \u76f4\u63a5\u5728 SERP \u4e0a\u89e3\u6c7a\u6709\u95dc\u300c\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u904b\u4f5c\u300d\u7684\u67e5\u8a62\uff0c\u4f46\u5b83\u4e5f\u5c0d\u300c\u8ab0\u5c0d\u670b\u53cb\u73a9\u904e rus\u300d\u9032\u884c\u4e86\u540c\u6a23\u7684\u8655\u7406\u3002\u7136\u800c\uff0c\u9019\u500b\u7c21\u77ed\u7684\u6bb5\u843d\u662f\u5426\u63d0\u4f9b\u4e86\u5c0d\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u904b\u4f5c\u7684\u900f\u5fb9\u7406\u89e3\uff0c\u6216\u8005\u662f\u5426\u9700\u8981\u9ede\u64ca\u4ee5\u7372\u53d6\u66f4\u591a\u8cc7\u8a0a\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GbOEKNX.png\" alt=\"\u300c\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u904b\u4f5c\u300d\u7684\u7cbe\u9078\u7247\u6bb5\" \/><\/p>\n<p>\u6839\u64daKeywords Explorer\u7684\u6578\u64da\uff0c\u4f3c\u4e4e\u662f\u5f8c\u8005\u3002\u6bcf\u6b21\u641c\u5c0b\u5e73\u5747\u6709 0.84 \u6b21\u9ede\u64ca\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/f5ZexGm.png\" alt=\"\u6bcf\u6b21\u641c\u5c0b\u300c\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u904b\u4f5c\u300d\u7684\u9810\u8a08\u9ede\u64ca\u6b21\u6578\" \/><\/p>\n<p>\u7528\u5e7e\u53e5\u8a71\u7406\u89e3\u641c\u5c0b\u5f15\u64ce\u7684\u904b\u4f5c\u65b9\u5f0f\u662f\u4e00\u500b\u6311\u6230\u3002\u9019\u662f\u4e00\u500b\u8907\u96dc\u7684\u4e3b\u984c\uff0c\u9700\u8981\u8a73\u7d30\u7684\u89e3\u91cb\u3002\u56e0\u6b64\uff0c\u9019\u7a2e\u6027\u8cea\u7684\u95dc\u9375\u5b57\u5c0d\u65bc Google \u5145\u7576\u7b54\u6848\u5f15\u64ce\u7684\u5617\u8a66\u5177\u6709\u4e00\u5b9a\u7684\u5f48\u6027\u3002<\/p>\n<p>\u5118\u7ba1\u5982\u6b64\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u67d0\u4e9b SERP \u5143\u7d20\uff08\u4f8b\u5982\u7279\u8272\u7247\u6bb5\uff09\u53ef\u4ee5\u63d0\u4f9b\u6a5f\u6703\u3002\u9019\u662f\u56e0\u70ba Google \u901a\u5e38\u6703\u5f9e\u524d 10 \u500b\u7d50\u679c\u4e2d\u63d0\u53d6\u7247\u6bb5\uff0c\u5f9e\u800c\u4f7f\u60a8\u6709\u53ef\u80fd\u900f\u904e\u4fdd\u8b77\u7cbe\u9078\u7247\u6bb5\u800c\u8e8d\u5347\u81f3 SERP \u7684\u9802\u90e8\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u7a2e\u5feb\u901f\u65b9\u6cd5\uff0c\u53ef\u8f15\u9b06\u8b58\u5225\u60a8\u7db2\u7ad9\u4e0a\u53ef\u8f15\u9b06\u7372\u5f97\u7684\u7cbe\u9078\u7247\u6bb5\u524d\u666f\uff1a<\/p>\n<ol>\n<li>\u5728\u7db2\u7ad9\u8cc7\u6e90\u7ba1\u7406\u5668\u4e2d\u8f38\u5165\u60a8\u7684\u7db2\u57df<\/li>\n<li>\u5c0e\u822a\u81f3 <strong>\u6709\u6a5f\u95dc\u9375\u5b57<\/strong> \u5831\u544a<\/li>\n<li>\u7be9\u9078\u4f4d\u7f6e #1-10 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