{"id":4878,"date":"2024-06-24T14:57:21","date_gmt":"2024-06-24T06:57:21","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4878"},"modified":"2024-06-24T15:11:28","modified_gmt":"2024-06-24T07:11:28","slug":"exciting-news-enhanced-intelligence-for-google-searches-now-live-in-the-united-states","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/advanced-seo\/\u4ee4\u4eba\u8208\u596e\u7684\u6d88\u606f-\u8c37\u6b4c\u641c\u5c0b\u7684\u589e\u5f37\u667a\u80fd\u73fe\u5df2\u5728\u7f8e\u570b\u4e0a\/","title":{"rendered":"\u4ee4\u4eba\u8208\u596e\u7684\u6d88\u606f\uff1aGoogle \u641c\u5c0b\u7684\u589e\u5f37\u667a\u6167\u73fe\u5df2\u5728\u7f8e\u570b\u4e0a\u7dda\uff01"},"content":{"rendered":"<p>\u6bd4\u4ee5\u5f80\u66f4\u5feb\u767c\u73fe\u8cc7\u8a0a\uff01 Google \u5f15\u5165\u4e86 AI \u9a45\u52d5\u7684\u7f8e\u570b\u641c\u5c0b\u6458\u8981\u3002\u66f4\u6e96\u78ba\u5730\u638c\u63e1\u4e3b\u984c\u4e26\u6df1\u5165\u7814\u7a76\u5404\u7a2e\u89c0\u9ede\u3002<\/p>\n<p>\u5728\u5e74\u5ea6 I\/O \u958b\u767c\u8005\u5927\u6703\u4e0a\uff0cGoogle \u900f\u9732\u4e86\u5c07\u751f\u6210\u5f0f AI \u76f4\u63a5\u6574\u5408\u5230 Google \u641c\u5c0b\u4e2d\u7684\u610f\u5716\u3002<\/p>\n<p>\u6b64\u5916\uff0cGoogle \u9084\u516c\u958b\u4e86\u5176 AI \u9a45\u52d5\u7684\u641c\u5c0b\u9ad4\u9a57\u7684\u64f4\u5c55\uff0c\u65e8\u5728\u5fb9\u5e95\u6539\u8b8a\u4eba\u5011\u63a2\u7d22\u548c\u6d88\u5316\u8cc7\u8a0a\u7684\u65b9\u5f0f\u3002<\/p>\n<p>\u672a\u4f86\u7684\u589e\u5f37\u529f\u80fd\u5c07\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u53ef\u81ea\u8a02\u7684\u5feb\u7167\uff0c\u7528\u65bc\u7c21\u5316\u8a9e\u8a00\u6216\u63d0\u4f9b\u6df1\u5165\u7684\u7d30\u7bc0<\/li>\n<li>\u6279\u5224\u6027\u601d\u8003\u904e\u7a0b\uff0c\u4ee5\u5fae\u5999\u7684\u65b9\u5f0f\u89e3\u6c7a\u8907\u96dc\u7684\u8a62\u554f<\/li>\n<li>\u5167\u5efa\u8a08\u5283\u529f\u80fd\uff0c\u53ef\u7528\u65bc\u6e96\u5099\u81b3\u98df\u548c\u5916\u51fa\u5ea6\u5047\u7b49\u6d3b\u52d5<\/li>\n<li>AI \u7ba1\u7406\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\uff0c\u7528\u65bc\u63a2\u7d22\u6982\u5ff5\u548c\u6fc0\u767c\u5275\u9020\u529b<\/li>\n<li>\u900f\u904e\u4e0a\u50b3\u7684\u5f71\u7247\u548c\u5716\u7247\u9032\u884c\u8996\u89ba\u5316\u641c\u5c0b\u67e5\u8a62<\/li>\n<\/ul>\n<p>Google Search \u8ca0\u8cac\u4eba Liz Reid \u8868\u793a <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\">\u5b98\u65b9\u8072\u660e<\/a>:<\/p>\n<blockquote>\n<p>\u300c\u501f\u52a9\u751f\u6210\u5f0f AI\uff0c\u641c\u5c0b\u73fe\u5728\u7684\u8868\u73fe\u53ef\u4ee5\u8d85\u51fa\u9810\u671f\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u8a62\u554f\u4efb\u4f55\u5f15\u8d77\u60a8\u8208\u8da3\u7684\u5167\u5bb9\u6216\u60a8\u9700\u8981\u5b8c\u6210\u7684\u4efb\u4f55\u5167\u5bb9 - \u5f9e\u7814\u7a76\u5230\u8a08\u5283\u518d\u5230\u96c6\u601d\u5ee3\u76ca - Google \u5c07\u70ba\u60a8\u6253\u4e0b\u57fa\u790e\u3002<\/p>\n<\/blockquote>\n<h2><a id=\"whats-happening-in-google-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u641c\u5c0b\u4e2d\u767c\u751f\u4e86\u4ec0\u9ebc<\/h2>\n<h3><a id=\"fresh-gemini-model\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u65b0\u96d9\u5b50\u5ea7\u6a21\u578b<\/h3>\n<p>\u500b\u6027\u5316\u7684 Gemini \u8a9e\u8a00\u6a21\u578b\u662f Google \u7684 AI \u9a45\u52d5\u7684\u641c\u5c0b\u8f49\u63db\u7684\u6838\u5fc3\u3002<\/p>\n<p>Google \u7684\u516c\u544a\u660e\u78ba\u8868\u793a\uff1a<\/p>\n<blockquote>\n<p>\u300c\u9019\u4e00\u5207\u90fd\u662f\u7531\u5c08\u70ba Google Search \u91cf\u8eab\u5b9a\u5236\u7684\u65b0\u7a4e Gemini \u6a21\u578b\u5be6\u73fe\u7684\u3002\u5b83\u5c07 Gemini \u7684\u8907\u96dc\u529f\u80fd\uff08\u5305\u62ec\u591a\u6b65\u9a5f\u63a8\u7406\u3001\u898f\u5283\u548c\u591a\u6a21\u614b\uff09\u8207\u6211\u5011\u4e00\u6d41\u7684\u641c\u5c0b\u7cfb\u7d71\u878d\u70ba\u4e00\u9ad4\u3002<\/p>\n<\/blockquote>\n<p>AI \u6458\u8981\u900f\u904e\u532f\u96c6\u5404\u7a2e\u4f86\u6e90\u7684\u8cc7\u6599\u4f86\u7522\u751f\u5c0d\u67e5\u8a62\u7684\u5feb\u901f\u56de\u61c9\u3002<\/p>\n<p>Google \u900f\u9732\uff0c\u500b\u4eba\u5df2\u7d93\u900f\u904e\u641c\u5c0b\u5be6\u9a57\u5ba4\u8a2a\u554f\u4e86 AI \u6458\u8981\u6578\u5341\u5104\u6b21\u3002<\/p>\n<h3><a id=\"ai-summaries-in-us-search-outcomes\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI \u7f8e\u570b\u641c\u5c0b\u7d50\u679c\u6458\u8981<\/h3>\n<p>Google \u6b63\u5728\u5c07 AI \u6458\u8981\u5f9e\u641c\u5c0b\u5be6\u9a57\u5ba4\u8f49\u79fb\u5230\u5176\u4e00\u822c\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u672c\u9031\u5c07\u6709\u6578\u5104\u7f8e\u570b\u641c\u5c0b\u8005\u9020\u8a2a AI \u6458\u8981\uff0c\u5230\u4eca\u5e74\u5e74\u5e95\u9019\u4e00\u6578\u5b57\u5c07\u8d85\u904e 10 \u5104\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/ayPqg41.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ayPqg41.png\" alt=\"\" \/><\/a><\/p>\n<p>\u641c\u5c0b\u8005\u5f88\u5feb\u5c07\u80fd\u5920\u4fee\u6539 AI \u6458\u8981\u4e2d\u7684\u8a9e\u8a00\u548c\u8cc7\u8a0a\u6df1\u5ea6\uff0c\u4ee5\u7b26\u5408\u4ed6\u5011\u7684\u504f\u597d\u548c\u5c0d\u4e3b\u984c\u7684\u7406\u89e3\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/osKj3li.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/osKj3li.png\" alt=\"\" \/><\/a><\/p>\n<h3><a id=\"complex-queries-planning-abilities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8907\u96dc\u7684\u67e5\u8a62\u8207\u898f\u5283\u80fd\u529b<\/h3>\n<p>\u96d9\u5b50\u5ea7\u7684\u591a\u6b65\u9a5f\u63a8\u7406\u80fd\u529b\u5c07\u4f7f\u60a8\u80fd\u5920\u63d0\u51fa\u8907\u96dc\u7684\u554f\u984c\u4e26\u7372\u5f97\u8a73\u7d30\u7684\u7b54\u6848\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8a62\u554f\u8af8\u5982\u201c\u767c\u73fe\u6ce2\u58eb\u9813\u6700\u597d\u7684\u745c\u4f3d\u6216\u666e\u62c9\u63d0\u5de5\u4f5c\u5ba4\uff0c\u4e26\u986f\u793a\u5176\u8a66\u7528\u7522\u54c1\u7684\u8a73\u7d30\u4fe1\u606f\u4ee5\u53ca\u8ddd\u71c8\u5854\u5c71\u7684\u6b65\u884c\u8ddd\u96e2\u201d\u4e4b\u985e\u7684\u554f\u984c\uff0c\u7136\u5f8c\u6536\u5230\u5305\u7f85\u842c\u8c61\u7684\u7b54\u590d\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/WoVttkf.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WoVttkf.png\" alt=\"\" \/><\/a><\/p>\n<p>\u9664\u4e86\u89e3\u6c7a\u8907\u96dc\u7684\u67e5\u8a62\u5916\uff0cGoogle \u9084\u5c07\u70ba\u898f\u5283\u751f\u6d3b\u7684\u5404\u500b\u65b9\u9762\u63d0\u4f9b\u652f\u6301\uff0c\u4f8b\u5982\u81b3\u98df\u6e96\u5099\u548c\u5047\u671f\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u900f\u904e\u5c0b\u627e\u985e\u4f3c\u300c\u70ba\u4e00\u7d44\u6613\u65bc\u6e96\u5099\u7684 3 \u5929\u98f2\u98df\u8a08\u756b\u300d\u7684\u5167\u5bb9\u4f86\u5c0b\u6c42\u500b\u4eba\u5316\u98f2\u98df\u8a08\u756b\u3002\u60a8\u5c07\u6536\u5230\u4e00\u4efd\u5ba2\u88fd\u5316\u8a08\u5283\uff0c\u5176\u4e2d\u5305\u542b\u4f86\u81ea\u4e0d\u540c\u7db2\u7ad9\u7684\u98df\u8b5c\u3002<\/p>\n<h3><a id=\"ai-arranged-outcomes-visual-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI-\u7d44\u7e54\u7d50\u679c\u8207\u8996\u89ba\u67e5\u8a62<\/h3>\n<p>Google \u6b63\u5728\u5f15\u5165\u7531 AI \u7ba1\u7406\u7684\u7d50\u69cb\u5316\u7d50\u679c\u9801\u9762\uff0c\u5728 AI \u5275\u5efa\u7684\u7368\u5bb6\u6a19\u984c\u4e0b\u7d44\u7e54\u6709\u76ca\u7684\u767c\u73fe\uff0c\u63d0\u4f9b\u4e0d\u540c\u7684\u89c0\u9ede\u548c\u5167\u5bb9\u985e\u578b\u3002<\/p>\n<p>\u8a72\u529f\u80fd\u5c07\u5f9e\u9910\u98f2\u548c\u98df\u8b5c\u985e\u5225\u958b\u59cb\uff0c\u65e8\u5728\u64f4\u5c55\u5230\u96fb\u5f71\u3001\u97f3\u6a02\u3001\u66f8\u7c4d\u3001\u4f4f\u5bbf\u3001\u8cfc\u7269\u7b49\u3002<\/p>\n<p>Google \u4e5f\u5141\u8a31\u7528\u6236\u4f7f\u7528\u8996\u8a0a\u5167\u5bb9\u63d0\u51fa\u67e5\u8a62\u3002\u9019\u7a2e\u8996\u89ba\u641c\u5c0b\u529f\u80fd\u53ef\u4ee5\u900f\u904e\u6355\u6349\u554f\u984c\u6216\u88fd\u5b9a\u67e5\u8a62\u4f86\u7bc0\u7701\u6642\u9593\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u9304\u88fd\u5f71\u7247\u3002<\/p>\n<p><a href=\"https:\/\/i.imgur.com\/TX2bRRU.png\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/TX2bRRU.png\" alt=\"\" \/><\/a><\/p>\n<h2><a id=\"what-does-this-signify-for-businesses\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9019\u5c0d\u4f01\u696d\u610f\u5473\u8457\u4ec0\u9ebc\uff1f<\/h2>\n<p>\u5118\u7ba1 Google \u5c07\u9019\u7a2e\u589e\u5f37\u529f\u80fd\u4f5c\u70ba\u63d0\u9ad8\u641c\u5c0b\u54c1\u8cea\u7684\u4e00\u7a2e\u65b9\u6cd5\u4f86\u63a8\u5ee3\uff0c\u4f46 AI \u7522\u751f\u7684\u5167\u5bb9\u7684\u6d41\u884c\u53ef\u80fd\u6703\u5f71\u97ff\u4f9d\u8cf4 Google \u641c\u5c0b\u6d41\u91cf\u7684\u4f01\u696d\u548c\u767c\u5e03\u5546\u3002<\/p>\n<p>AI \u6458\u8981\u4f54\u7528\u4e86\u5927\u91cf\u7684\u87a2\u5e55\u7a7a\u9593\uff0c\u53ef\u80fd\u6703\u63a9\u84cb\u50b3\u7d71\u7684\u300c\u85cd\u8272\u9023\u7d50\u300d\u7db2\u8def\u7d50\u679c\uff0c\u5f9e\u800c\u5927\u5927\u964d\u4f4e\u9ede\u64ca\u7387\u3002<\/p>\n<p>\u7d71\u8a08\u6578\u64da\u4f86\u81ea <a href=\"https:\/\/ziptie.dev\/blog\/state-of-sge-11-google-sge-disruptions-found-after-analyzing-500k-queries\/#:~:text=Brand%20New%20Ranking%20Algorithm%3A%20only%2047%25%20of%20the%20top%2010%20traditional%20search%20results%20are%20sources%20for%20SGE.%C2%A0\">\u62c9\u934a\u9818\u5e36<\/a> \u548c\u641c\u5c0b\u5f15\u64ce\u96dc\u8a8c\u7684\u64b0\u7a3f\u4eba\uff0c <a href=\"https:\/\/www.searchenginejournal.com\/google-sge-organic-traffic-impact-divided-by-verticals\/514800\/\">\u5df4\u7279\u00b7\u6208\u62c9\u840a\u7dad\u5947<\/a>\uff0c\u8aaa\u660e AI \u6458\u8981\u6db5\u84cb\u4e86\u5927\u591a\u6578\u90e8\u9580\u4e2d\u8d85\u904e 80% \u7684\u641c\u5c0b\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728 AI \u6458\u8981\u7684\u7368\u7279\u8a55\u7d1a\u7d50\u69cb\u4e2d\uff0c\u524d 10 \u500b\u50b3\u7d71 Web \u7d50\u679c\u4e2d\u53ea\u6709 47% \u986f\u793a\u70ba\u652f\u63f4\u6458\u8981\u7522\u751f\u7684\u4f86\u6e90\u3002<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/author\/bartosz-goralewicz\/\">\u5df4\u7279\u00b7\u6208\u62c9\u840a\u7dad\u5947<\/a>Onely \u5275\u8fa6\u4eba\uff0c\u63ed\u9732\u4e86\u6709\u95dc AI\uff08\u4ee5\u524d\u7a31\u70ba SGE\uff09\u7684\u6458\u8981\uff1a<\/p>\n<blockquote>\n<p>\u300cSGE \u7684\u904b\u4f5c\u6c34\u6e96\u8207\u6a19\u6e96\u641c\u5c0b\u5b8c\u5168\u4e0d\u540c\u3002\u8981\u5728 Google SGE \u4e2d\u5c55\u793a\uff0c\u91dd\u5c0d\u7576\u4ee3\u74b0\u5883\u91cf\u8eab\u5b9a\u5236\u7684\u7368\u7279\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002\u9019\u662f\u4e00\u7a2e\u5168\u65b0\u7684\u7403\u8cfd\u3002<\/p>\n<\/blockquote>\n<p>ZipTie \u7684 Tomasz Rudzki \u8b66\u544a\u8aaa\uff1a<\/p>\n<blockquote>\n<p>\u300cGoogle SGE \u662f\u641c\u5c0b\u9818\u57df\u6700\u5177\u722d\u8b70\u6027\u548c\u6700\u50b7\u8166\u7b4b\u7684\u4fee\u6539\u4e4b\u4e00\uff0c\u300d\u4ed6\u8a55\u8ad6\u9053\u3002\u7531\u65bc\u6bcf\u9031\u90fd\u6703\u767c\u751f\u4e0d\u65b7\u7684\u8b8a\u5316\uff0c\u4f9d\u8cf4\u6709\u6a5f\u641c\u5c0b\u7684\u4f01\u696d\u5fc5\u9808\u8b66\u60d5\u5730\u8ffd\u8e64 SGE \u7684\u6f14\u8b8a\u3002<\/p>\n<\/blockquote>\n<h3><a id=\"how-to-enhance-your-site-for-ai-summaries\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u4f55\u589e\u5f37\u60a8\u7684\u7db2\u7ad9\u7684 AI \u6458\u8981<\/h3>\n<p>\u96a8\u8457 AI \u641c\u5c0b\u7684\u9032\u5c55\uff0cSEO 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