{"id":4870,"date":"2024-06-24T13:24:32","date_gmt":"2024-06-24T05:24:32","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4870"},"modified":"2024-06-24T13:48:57","modified_gmt":"2024-06-24T05:48:57","slug":"whai-is-google-sge","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/whai-\u662f-google-sge\/","title":{"rendered":"Google\u4e2d\u7684SGE\u5230\u5e95\u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u641c\u5c0b\u751f\u6210\u9ad4\u9a57\u7684\u89e3\u91cb"},"content":{"rendered":"<p>\u6df1\u5165\u7814\u7a76 Google \u7684\u641c\u5c0b\u751f\u6210\u9ad4\u9a57 (SGE)\uff01\u4e86\u89e3\u9019\u9805\u7531 AI \u9a45\u52d5\u7684\u9032\u6b65\u5982\u4f55\u91cd\u5851\u641c\u5c0b\u529f\u80fd\u53ca\u5176\u5c0d\u500b\u4eba\u7684\u5f71\u97ff\u3002<\/p>\n<p>\u5728 2023 \u5e74 Google I\/O \u958b\u767c\u8005\u5927\u6703\u4e0a\uff0c\u6211\u5011\u770b\u5230\u4e86 <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">\u6700\u521d\u7684\u6982\u5ff5<\/a> \u5c55\u793a\u7522\u751f AI \u8207\u641c\u5c0b\u7d50\u679c\u7684\u6574\u5408\u3002\u6b64\u5916\uff0c\u9084\u5f15\u5165\u4e86\u4e00\u500b\u65b0\u8853\u8a9e\u201cSGE\u201d\u3002<\/p>\n<p>\u73fe\u5728\u8b93\u6211\u5011\u63a2\u8a0e\u9019\u4e9b\u767c\u5c55\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u6211\u5011\u5c07\u5982\u4f55\u5728\u4e0d\u4e45\u7684\u5c07\u4f86\u898b\u8b49 Google \u683c\u5c40\u7684\u91cd\u5927\u8f49\u8b8a\u3002<\/p>\n<h2>\u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\u5230\u5e95\u9700\u8981\u4ec0\u9ebc\uff1f<\/h2>\n<p>SGE \u6307\u7684\u662f\u641c\u5c0b\u751f\u6210\u9ad4\u9a57\u3002\u5b83\u610f\u5473\u8457 Google \u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u878d\u5165\u4e86\u751f\u6210\u5f0f AI \u529f\u80fd\uff0c\u4f7f\u641c\u5c0b\u7d50\u679c\u66f4\u52a0\u5ba2\u88fd\u5316\u3001\u76f8\u95dc\u6027\u66f4\u5f37\uff0c\u4e26\u4e14\u66f4\u7b26\u5408\u500b\u4eba\u7528\u6236\u7684\u884c\u70ba\u548c\u610f\u5716\u3002<\/p>\n<p>\u7576\u767c\u8d77\u67e5\u8a62\u6642\uff0cSGE \u4e0d\u662f\u50c5\u50c5\u986f\u793a\u6700\u76f8\u95dc\u7684\u7db2\u9801\uff0c\u800c\u662f\u9810\u898b\u4f7f\u7528\u8005\u7684\u57fa\u672c\u67e5\u8a62\u548c\u9700\u6c42\uff0c\u5229\u7528 Google \u7684\u7522\u751f AI \u6280\u8853\u7522\u751f\u5ba2\u88fd\u5316\u56de\u61c9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XCGqO7j.jpeg\" alt=\"IOM_BryceCanyon_Desktop_Launch.width-1000.format-webp\" \/><\/p>\n<p>\u6b64\u65b9\u6cd5\u8207 Google \u641c\u5c0b\u7d50\u679c\u4e2d\u5e38\u898b\u7684\u50b3\u7d71 10 \u500b\u85cd\u8272\u9023\u7d50\u6709\u5f88\u5927\u4e0d\u540c\u3002\u8003\u616e\u5230\u67e5\u8a62\u4e0a\u4e0b\u6587\u3001\u7528\u6236\u7684\u641c\u5c0b\u6b77\u53f2\u8a18\u9304\u4ee5\u53ca\u5982\u4f55\u8655\u7406\u5176\u4ed6\u4eba\u7684\u985e\u4f3c\u67e5\u8a62\uff0c\u70ba\u6bcf\u500b\u7528\u6236\u52d5\u614b\u7522\u751f\u641c\u5c0b\u7d50\u679c\u3002\u9019\u610f\u5473\u8457\u6bcf\u6b21\u67e5\u8a62\u7684\u7d50\u679c\u53ef\u80fd\u6703\u6709\u5f88\u5927\u5dee\u7570\u3002<\/p>\n<h3>\u90a3\u9ebcSGE\u5230\u5e95\u662f\u5982\u4f55\u904b\u4f5c\u7684\u5462\uff1f<\/h3>\n<p>Google \u7684\u641c\u5c0b\u751f\u6210\u9ad4\u9a57 (SGE) \u5229\u7528\u5404\u7a2e\u5927\u578b\u8a9e\u8a00\u6a21\u578b (LLM)\uff0c\u4f8b\u5982 MUM\uff08\u591a\u4efb\u52d9\u7d71\u4e00\u6a21\u578b\uff09\u548c PaLM2 \u7b49\u3002\u9019\u4e9b\u6cd5\u5b78\u78a9\u58eb\u69cb\u6210\u4e86 Google \u5c16\u7aef\u6280\u8853\u7684\u4e00\u90e8\u5206 <a href=\"https:\/\/blog.google\/technology\/ai\/google-gemini-ai\/#capabilities\">\u96d9\u5b50\u5ea7AI\u578b\u865f<\/a> \u65e8\u5728\u66f4\u6709\u6548\u3001\u66f4\u6e96\u78ba\u5730\u7406\u89e3\u4f7f\u7528\u8005\u67e5\u8a62\u3001\u8a55\u4f30\u76f8\u95dc\u5167\u5bb9\u4e26\u63d0\u4f9b\u76f8\u95dc\u7d50\u679c\u3002<\/p>\n<p>\u9019\u4e9b\u6a21\u578b\u5728 SGE \u4e2d\u7684\u5408\u4f75\u9ad4\u73fe\u4e86 Google \u81f4\u529b\u65bc\u5229\u7528\u6700\u5148\u9032\u7684 AI \u900f\u904e\u63d0\u4f9b\u66f4\u76f8\u95dc\u3001\u66f4\u8a73\u76e1\u548c\u4e0a\u4e0b\u6587\u611f\u77e5\u7684\u56de\u61c9\u4f86\u8c50\u5bcc\u7528\u6236\u7684\u641c\u5c0b\u9ad4\u9a57\u3002<\/p>\n<h3><\/h3>\n<p>\u53ef\u4ee5\u5617\u8a66SGE\u55ce\uff1f<\/p>\n<p>\u622a\u81f3 2024 \u5e74 3 \u6708\uff0c\u641c\u5c0b\u7522\u751f\u9ad4\u9a57\u50c5\u5728\u5c11\u6578\u570b\u5bb6\u901a\u904e <a href=\"https:\/\/labs.google\/\">Google\u5be6\u9a57\u5ba4<\/a> \u65e9\u671f\u8a2a\u554f\u8a08\u5283\u3002<\/p>\n<h2>SGE \u6703\u5c0d\u641c\u5c0b\u7d50\u679c\u7522\u751f\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/h2>\n<p>\u641c\u5c0b\u751f\u6210\u9ad4\u9a57\u5c0d\u641c\u5c0b\u7d50\u679c\u7684\u5f71\u97ff\u7684\u78ba\u5207\u7a0b\u5ea6\u4ecd\u6709\u4e9b\u4e0d\u78ba\u5b9a\uff0c\u4f46\u9810\u8a08\u5230 2024 \u5e74 5 \u6708\u5373\u5c07\u8209\u884c\u7684 Google I\/O \u958b\u767c\u8005\u5927\u6703\u671f\u9593\uff0c\u9019\u4e00\u554f\u984c\u5c07\u6703\u5f97\u5230\u6f84\u6e05\u3002<\/p>\n<p>\u641c\u5c0b\u751f\u6210\u9ad4\u9a57\u53ef\u80fd\u6703\u5728\u7279\u5b9a\u641c\u5c0b\u7d50\u679c\u4e2d\u767c\u63ee\u91cd\u8981\u4f5c\u7528\uff0c\u6709\u53ef\u80fd\u7528 Google \u7684\u81ea\u751f\u6210\u7d50\u679c\u53d6\u4ee3\u4ed8\u8cbb\u5ee3\u544a\u6216\u672c\u6a5f\u641c\u5c0b\u529f\u80fd\u3002\u5982\u4e0b\u4f8b\u6240\u793a\uff0c\u50b3\u7d71\u6709\u6a5f\u7d50\u679c\u7684\u53ef\u898b\u5ea6\u4f3c\u4e4e\u6703\u51fa\u73fe\u6700\u986f\u8457\u7684\u964d\u4f4e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/hq2WCwN.jpeg\" alt=\"\u7576\u524d SERP \u8207 SGE\" \/><\/p>\n<p>\u6839\u64da\u65b0\u5c6c\u6027\u7684 Beta \u6e2c\u8a66\uff0c\u5df2\u7d93\u51fa\u73fe\u4e86\u91cd\u5927\u8b8a\u5316\u7684\u521d\u6b65\u8de1\u8c61\u3002\u6839\u64da\u6700\u8fd1\u7684\u7814\u7a76 <a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\">\u6b0a\u5a01<\/a>:<\/p>\n<ul>\n<li>\u8d85\u904e 90% \u7684\u641c\u5c0b\u7d50\u679c\u53ef\u4ee5\u986f\u793a\u7522\u751f\u7d50\u679c\uff0c<\/li>\n<li>\u672a\u4f86\u5e7e\u4e4e\u6240\u6709\u54c1\u724c\u641c\u5c0b\uff08\u4f8b\u5982\u201cNike\u201d\uff09\u90fd\u53ef\u80fd\u6703\u5c55\u793a\u751f\u6210\u53cd\u61c9\uff0c<\/li>\n<li>\u5927\u7d04 62% \u7684 SGE \u9023\u7d50\u4f86\u81ea\u524d 10 \u540d\u641c\u5c0b\u7d50\u679c\u4e4b\u5916\uff0c<\/li>\n<li>\u96fb\u5b50\u5546\u52d9\u3001\u65c5\u904a\u548c\u4fdd\u96aa\u7b49\u5177\u6709\u4ea4\u6613\u610f\u5716\u7684\u67e5\u8a62\u53ef\u80fd\u662f\u53d7\u5f71\u97ff\u6700\u56b4\u91cd\u7684\u3002<\/li>\n<\/ul>\n<h3>SGE \u53ef\u80fd\u5b58\u5728\u7684\u7f3a\u9ede<\/h3>\n<p>\u5118\u7ba1\u641c\u5c0b\u751f\u6210\u9ad4\u9a57 (SGE) \u9810\u8a08\u5c07\u5e36\u4f86\u904e\u53bb\u4e8c\u5341\u5e74\u4f86\u6211\u5011\u4f7f\u7528 Google \u641c\u5c0b\u65b9\u5f0f\u7684\u6700\u91cd\u5927\u8f49\u8b8a\uff0c\u4f46\u5b83\u4e5f\u53ef\u80fd\u5b58\u5728\u4e0d\u5bb9\u4f4e\u4f30\u7684\u7f3a\u9ede\u3002<\/p>\n<p>\u4e00\u500b\u503c\u5f97\u6ce8\u610f\u7684\u554f\u984c\u662f\u641c\u5c0b\u7d50\u679c\u4e0d\u6e96\u78ba\u7684\u98a8\u96aa\u3002\u9451\u65bc SGE \u56b4\u91cd\u4f9d\u8cf4\u751f\u6210\u5f0f AI \u4f86\u7522\u751f\u56de\u61c9\uff0c\u56e0\u6b64\u53ef\u80fd\u5b58\u5728\u7522\u751f\u7684\u8cc7\u8a0a\u4e0d\u6e96\u78ba\u6216\u4e0d\u53ef\u9760\u7684\u60c5\u6cc1\u3002\u9019\u7a2e\u4e0d\u6e96\u78ba\u53ef\u80fd\u662f\u7531\u65bc AI \u5c0d\u73fe\u6709\u7dda\u4e0a\u8cc7\u6599\u7684\u4f9d\u8cf4\u9020\u6210\u7684\uff0c\u9019\u4e9b\u8cc7\u6599\u672c\u8eab\u53ef\u80fd\u5305\u542b\u932f\u8aa4\u6216\u932f\u8aa4\u8a0a\u606f\u3002\u6b63\u5982\u6700\u8fd1\u7684\u4e00\u4efd\u5831\u544a\u6240\u5f37\u8abf\u7684 <a href=\"https:\/\/www.bleepingcomputer.com\/news\/google\/googles-new-ai-search-results-promotes-sites-pushing-malware-scams\/#google_vignette\">\u96fb\u8166\u767c\u51fa\u8702\u9cf4\u8072<\/a>\uff0cSGE \u53ef\u80fd\u5b58\u5728\u60e1\u610f\u8edf\u9ad4\u548c\u8a50\u9a19\u884c\u70ba\u3002<\/p>\n<p>\u53e6\u4e00\u500b\u53ef\u80fd\u7684\u7f3a\u9ede\u662f SGE \u5ee3\u6cdb\u4f9d\u8cf4 Google \u8a8d\u70ba\u7684\u6b0a\u5a01\u7db2\u7ad9\uff0c\u800c\u4e0d\u662f\u8f03\u5c0f\u7684\u7368\u7acb\u4f01\u696d\u3002\u6700\u8fd1\uff0c\u641c\u5c0b\u7d50\u679c\u5df2\u88ab Reddit \u548c Quora \u7b49\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u5e73\u53f0\u6240\u4e3b\u5c0e\uff0c\u5176\u4e2d Reddit \u5728\u8d85\u904e 10 \u500b\u570b\u5bb6\/\u5730\u5340\u5c24\u5176\u6d41\u884c\u3002 <a href=\"https:\/\/searchengineland.com\/reddit-dominates-google-search-discussions-forums-437501\">97%\u7522\u54c1\u8a55\u8ad6\u67e5\u8a62<\/a>.<\/p>\n<h2>\u53c3\u52a0SGE\u8a72\u5982\u4f55\u6e96\u5099\uff1f<\/h2>\n<p>\u76ee\u524d\u5c0dSEO\u5c08\u696d\u4eba\u58eb\u6700\u8b39\u614e\u7684\u5efa\u8b70\u662f\u300c\u70ba\u5373\u5c07\u63a8\u51fa\u7684SGE\u505a\u597d\u6e96\u5099\u300d\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u6700\u4f73\u5be6\u8e10\u6240\u9700\u7684\u8abf\u6574\u4ecd\u7136\u4e0d\u660e\u78ba\u3002 Google \u7684\u5ee3\u6cdb\u6307\u793a\u53ef\u4ee5\u5f9e\u6700\u8fd1\u66f4\u65b0\u7684 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">\u6709\u7528\u7684\u5167\u5bb9\u6307\u5357<\/a>.<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u95dc\u9375\u8003\u616e\u56e0\u7d20\uff1a<\/p>\n<ol>\n<li><strong>\u5c08\u6ce8\u65bc\u4f60\u7684\u76ee\u6a19\u53d7\u773e<\/strong>\uff1a\u5ba2\u88fd\u5316\u60a8\u7684\u5167\u5bb9\u4ee5\u6eff\u8db3\u7406\u60f3\u7528\u6236\u7684\u7591\u554f\uff0c\u63d0\u4f9b\u8a73\u7d30\u4e14\u6709\u50f9\u503c\u7684\u7b54\u6848\u3002<\/li>\n<li><strong>\u4e0d\u8981\u5ffd\u8996\u9577\u5c3e\u95dc\u9375\u5b57<\/strong>\uff1a\u63a1\u7528\u5c0d\u8a71\u5f0f\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u900f\u904e\u6709\u50f9\u503c\u4e14\u7368\u7279\u7684\u56de\u61c9\u4f86\u8207\u7279\u5b9a\u641c\u5c0b\u610f\u5716\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<li><strong>\u8003\u616e\u641c\u5c0b\u610f\u5716<\/strong>\uff1a\u5206\u6790\u641c\u5c0b\u67e5\u8a62\u7684\u8a9e\u7fa9\uff0c\u4ee5\u78ba\u5b9a\u4f7f\u7528\u8005\u6b63\u5728\u7cbe\u78ba\u5c0b\u627e\u4ec0\u9ebc\uff0c\u4e26\u4ee5\u66f4\u7cbe\u78ba\u3001\u66f4\u5168\u9762\u7684\u7b54\u6848\u9032\u884c\u56de\u61c9\u3002<\/li>\n<li><strong>\u4fee\u6539\u60a8\u7684\u7d50\u69cb\u5316\u6578\u64da<\/strong>\uff1a\u5be6\u65bd\u7d50\u69cb\u5316\u8cc7\u6599\u4f86\u95e1\u660e\u7db2\u7ad9\u7684\u4e0a\u4e0b\u6587\uff0c\u5f9e\u800c\u63d0\u9ad8\u641c\u5c0b\u7d50\u679c\u7684\u53ef\u898b\u5ea6\u3002<\/li>\n<li><strong>\u4e0d\u8981\u5ffd\u8996\u6280\u8853SEO<\/strong>\uff1a\u512a\u5148\u8003\u616e\u5feb\u901f\u3001\u97ff\u61c9\u8fc5\u901f\u7684\u7db2\u7ad9\u9ad4\u9a57\uff0c\u4e26\u8a8d\u8b58\u5230\u5176\u5c0d\u6392\u540d\u548c\u7528\u6236\u4e92\u52d5\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li><strong>\u7a81\u986f\u60a8\u7684\u5c08\u696d\u77e5\u8b58<\/strong>\uff1a\u5982\u679c\u60a8\u64c1\u6709\u4e3b\u984c\u5c08\u696d\u77e5\u8b58\uff0c\u8acb\u78ba\u4fdd\u9019\u4e00\u9ede\u5728\u60a8\u7684\u5e73\u53f0\u4e0a\u986f\u800c\u6613\u898b\u3002\u96d6\u7136 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