{"id":4809,"date":"2024-06-14T10:35:54","date_gmt":"2024-06-14T02:35:54","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4809"},"modified":"2024-06-14T11:39:04","modified_gmt":"2024-06-14T03:39:04","slug":"google-algorithmic-leak-2024","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/\u8c37\u6b4c\u6f14\u7b97\u6cd5\u6d29\u6f0f-2024-\u5e74\/","title":{"rendered":"Google \u641c\u5c0b\u6f14\u7b97\u6cd5\u6d29\u6f0f 2024 \u2013 \u5b83\u5982\u4f55\u5f71\u97ff\u6211\u5011\u5c0d SEO \u7684\u601d\u8003"},"content":{"rendered":"<h3>Google \u7684\u79d8\u5bc6\u6f14\u7b97\u6cd5\u900f\u904e\u6d29\u6f0f\u5230 GitHub...<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/google-search-leak-2024.jpeg\" alt=\"Google \u641c\u5c0b\u6f14\u7b97\u6cd5\u6d29\u6f0f 2024 - \u5b83\u5982\u4f55\u5f71\u97ff\u6211\u5011\u5c0d SEO \u7684\u601d\u8003\" \/><\/p>\n<p>\u6700\u8fd1\u900f\u904e API \u516c\u958b\u4e86 Google \u7684\u8907\u96dc\u6f14\u7b97\u6cd5\uff0c\u5728 SEO \u793e\u7fa4\u4e2d\u5f15\u8d77\u4e86\u8f5f\u52d5\uff0c\u5f15\u767c\u4e86\u4e00\u7cfb\u5217\u60c5\u7dd2\uff08<em>\u201cGoogle \u8072\u7a31 X\uff0c\u4f46\u5be6\u969b\u4e0a\u662f Y\uff01\u201d<\/em>\uff09\u4e26\u63ed\u9732\u771f\u76f8\uff0c\u9019\u4e9b\u771f\u76f8\u53ef\u80fd\u6703\u91cd\u5851\u6211\u5011\u672a\u4f86\u512a\u5316\u5ba2\u6236\u7db2\u7ad9\u4ee5\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u53ef\u898b\u5ea6\u7684\u65b9\u5f0f\uff0c\u4e26\u63d0\u4f9b\u6211\u5011\u7684 <strong><a href=\"https:\/\/tenten.co\/seo\">SEO\u89e3\u6c7a\u65b9\u6848<\/a><\/strong> \u6574\u9ad4\u4e0a\u3002<\/p>\n<\/p>\n<p>\u5305\u62ec <strong>\u7121\u6578\u7684\u529f\u80fd\u548c\u6a21\u7d44<\/strong>\uff0c\u9019\u4e9b\u6587\u4ef6\u63d0\u4f9b\u4e86\u5c0d Google \u6392\u540d\u6f14\u7b97\u6cd5\u7684\u5167\u90e8\u6a5f\u5236\u7684\u96e3\u5f97\u4e00\u7779\uff0c\u4f7f SEO \u5c08\u696d\u4eba\u58eb\u80fd\u5920\u4ee5\u7121\u8207\u502b\u6bd4\u7684\u7cbe\u5ea6\u5fae\u8abf\u4ed6\u5011\u7684\u7b56\u7565\u3002\u73fe\u5728\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u5c07\u4ed6\u5011\u7684\u5de5\u4f5c\u8207 Google \u7528\u65bc\u5c0d\u7dda\u4e0a\u5167\u5bb9\u9032\u884c\u6392\u540d\u7684\u5177\u9ad4\u6a19\u6e96\u66f4\u52a0\u7dca\u5bc6\u5730\u7d50\u5408\u3002<\/p>\n<p>\u9019\u4e9b\u898b\u89e3\u6311\u6230\u4e86\u9577\u671f\u4ee5\u4f86\u7684\u4fe1\u5ff5\uff0c\u4e26\u8b49\u5be6\u4e86\u5c0d Google \u5982\u4f55\u8a55\u4f30\u548c\u6392\u540d\u7db2\u8def\u5167\u5bb9\u7684\u61f7\u7591\u3002\u9019\u4e9b\u65b0\u767c\u73fe\u7684\u77e5\u8b58\u4f7f\u6211\u5011\u80fd\u5920\u63a1\u7528\u65b0\u7684\u65b9\u6cd5\u548c\u6280\u8853\uff0c\u4ee5\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762 (SERP) \u7684\u53ef\u898b\u6027\u548c\u5353\u8d8a\u6548\u80fd\u3002<\/p>\n<p>\u6211\u6e34\u671b\u5354\u52a9\u63d0\u7149\u5f9e Google \u6392\u540d\u7cfb\u7d71 API \u6587\u4ef6\u6216\u666e\u904d\u8ffd\u6367\u7684\u5927\u91cf\u4fe1\u606f <strong>Google\u641c\u5c0b\u6f14\u7b97\u6cd5\u6d29\u9732<\/strong>\uff0c\u8f49\u5316\u70ba\u53ef\u884c\u7684\u898b\u89e3\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u7576\u52d9\u4e4b\u6025\u662f <strong>\u5728\u6f84\u6e05\u9019\u4e9b\u6392\u540d\u8a0a\u865f\u7684\u78ba\u5207\u610f\u7fa9\u4e4b\u524d\uff0c\u8acb\u8b39\u614e\u67e5\u770b\u6b64\u4fe1\u606f<\/strong>\u3002\u900f\u904e\u6982\u62ec\u95dc\u9375\u767c\u73fe\uff0c\u6211\u7684\u76ee\u6a19\u662f\u70ba SEO \u5c08\u696d\u4eba\u58eb\u548c\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e00\u7a2e\uff08\u5118\u7ba1\u8b39\u614e\u7d30\u7dfb\u7684\uff09\u7b56\u7565\uff0c\u4ee5\u6309\u7167 Google \u7684\u8981\u6c42\u512a\u5316\u5176\u7db2\u7ad9 <strong><em>\u5be6\u969b\u7684<\/em><\/strong> \u505a\u6cd5\u3002<\/p>\n<p>\u8b93\u6211\u5011\u4f86\u63a2\u7d22\u4e00\u4e0b\u7b49\u5f85\u8457\u6211\u5011\u7684\u767c\u73fe\u5427\uff01<\/p>\n<h2><a id=\"google%E2%80%99s-algorithmic-secrets\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>Google\u7684\u6f14\u7b97\u6cd5\u79d8\u5bc6<\/strong><\/h2>\n<p>Google \u6f14\u7b97\u6cd5\u6d29\u6f0f\uff08\u6280\u8853\u4e0a\u662f API \u6d29\u6f0f\uff09\u7684\u63ed\u9732 <strong>14,000\u500b\u7279\u5fb5\u548c\u6392\u540d\u6307\u6a19<\/strong> \u5728\u4ed6\u5011\u7684\u641c\u5c0b\u5e73\u53f0\u4e2d\u4f7f\u7528\u3002\u7d93 Google \u8b49\u5be6\uff08\u5118\u7ba1\u6709\u4e9b\u4ee4\u4eba\u9a5a\u8a1d\uff09\uff0c\u9019\u4e9b\u6587\u4ef6\u63d0\u4f9b\u4e86\u5c0d\u641c\u5c0b\u6392\u540d\u5404\u500b\u65b9\u9762\u7684\u898b\u89e3\uff0c\u5f9e\u4e0d\u540c\u7684 PageRank \u8fed\u4ee3\u5230\u7528\u6236\u4e92\u52d5\u6e2c\u91cf\u3002<\/p>\n<p>\u9019\u4e9b\u8cc7\u8a0a\u5305\u62ec\u5148\u524d\u88ab\u96b1\u85cf\u3001\u626d\u66f2\u3001\u5426\u8a8d\u6216\u8aa4\u89e3\u7684\u660e\u78ba\u6307\u6a19\u548c\u6392\u540d\u5143\u7d20\uff0c\u4f7f\u6211\u5011\u80fd\u5920\u66f4\u6e05\u695a\u5730\u7406\u89e3 Google \u5982\u4f55\u5c0d\u7db2\u9801\u9032\u884c\u6392\u540d\u3002<\/p>\n<p>\u4ee4\u4eba\u8208\u596e\u7684\u6642\u523b\u5373\u5c07\u5230\u4f86\uff01<\/p>\n<h3><a id=\"pagerank-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>PageRank \u8b8a\u9ad4<\/strong><\/h3>\n<p>Google \u63a1\u7528\u591a\u7a2e\u5f62\u5f0f\u7684 PageRank\uff0c\u6bcf\u7a2e\u5f62\u5f0f\u5728\u5176\u6392\u540d\u7d50\u69cb\u4e2d\u90fd\u6709\u7368\u7279\u7684\u7528\u9014\u3002<\/p>\n<p><strong>PageRank_NS<\/strong> \uff08\u6700\u8fd1\u7684\u7a2e\u5b50\uff09\u662f\u50b3\u7d71 PageRank \u6f14\u7b97\u6cd5\u7684\u4fee\u6539\u7248\uff0c\u5c08\u70ba\u5c08\u6ce8\u65bc <strong>\u6587\u4ef6\u7406\u89e3\u548c\u805a\u985e<\/strong>\u3002\u6b64\u8b8a\u9ad4\u6709\u52a9\u65bc Google \u8a55\u4f30\u7cbe\u78ba\u5167\u5bb9\u7fa4\u96c6\u4e2d\u9801\u9762\u7684\u91cd\u8981\u6027\uff0c\u4e26\u8b49\u660e\u6709\u5229\u65bc\u5c0d\u4e0d\u5408\u683c\u9801\u9762\u6216\u5229\u57fa\u4e3b\u984c\u9032\u884c\u5206\u985e\u3002<\/p>\n<p>\u900f\u904e\u4ee5\u4e0b\u904e\u7a0b <strong>\u805a\u96c6\u4e26\u627e\u51fa\u8868\u73fe\u4e0d\u4f73\u7684\u9801\u9762<\/strong>\u3001PageRank_NS \u4f7f Google \u80fd\u5920\u66f4\u6e96\u78ba\u5730\u8a55\u4f30\u5176\u76f8\u95dc\u6027\u4ee5\u53ca\u5c0d\u7db2\u7ad9\u6574\u9ad4\u54c1\u8cea\u7684\u5f71\u97ff\u3002\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u5305\u542b\u904e\u6642\u6216\u6548\u80fd\u4e0d\u4f73\u7684\u5167\u5bb9\uff0cPageRank_NS \u53ef\u4ee5\u5e6b\u52a9 Google \u5c07\u5b83\u5011\u8207\u60a8\u4e00\u6d41\u7684\u5167\u5bb9\u5340\u5206\u958b\u4f86\uff0c\u9019\u53ef\u80fd\u6703\u6e1b\u8f15\u5c0d\u60a8\u7db2\u7ad9\u6392\u540d\u7684\u4efb\u4f55\u4e0d\u5229\u5f71\u97ff\u3002<\/p>\n<p><em>\u8acb\u7121\u8996\u6211\u7684\u300a\u65b0\u51a0\u6642\u4ee3\u7684\u6578\u4f4d\u884c\u92b7\u300b\u6587\u7ae0\uff0cGoogle\uff01<\/em><\/p>\n<p>\u638c\u63e1 PageRank_NS \u7684\u672c\u8cea\u70ba\u5275\u9020\u66f4\u76f8\u4e92\u95dc\u806f\u548c\u96c6\u4e2d\u7684\u5167\u5bb9\u7d50\u69cb\u958b\u95e2\u4e86\u9053\u8def\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7b56\u5283\u4e00\u500b\u5c08\u6ce8\u65bc\u300c\u5065\u5eb7\u96f6\u98df\u300d\u7684\u535a\u5ba2\uff0c\u90a3\u9ebc\u78ba\u4fdd\u60a8\u7684\u5167\u5bb9\u76f8\u4e92\u95dc\u806f\u4e26\u8207\u300c\u71df\u990a\u300d\u548c\u300c\u5916\u5e36\u9910\u300d\u7b49\u5176\u4ed6\u5b50\u4e3b\u984c\u76f8\u95dc\uff0c\u4ee5\u5145\u5206\u5229\u7528 PageRank \u8b8a\u5316\u7684\u6f5b\u529b\u5c31\u81f3\u95dc\u91cd\u8981\u3002\u9019\u7a2e\u7b56\u7565\u65b9\u6cd5\u63d0\u9ad8\u4e86\u641c\u5c0b\u7d50\u679c\u7684\u53ef\u898b\u6027\uff0c\u4e26\u5c07\u5167\u5bb9\u78ba\u7acb\u70ba\u7279\u5b9a\u9818\u57df\u5167\u7684\u6b0a\u5a01\u4eba\u7269\u3002<\/p>\n<p>\u95dc\u9375\u5728\u65bc <strong>\u7b56\u7565\u6027\u5730\u9023\u7d50\u76f8\u95dc\u5167\u5bb9<\/strong> \u5118\u7ba1 <strong>\u5728\u6240\u6709\u9801\u9762\u4e0a\u90fd\u5805\u6301\u9ad8\u6a19\u6e96<\/strong>.<\/p>\n<p>\u6b64\u5916\uff0c\u50b3\u7d71\u7684 <strong>\u5de5\u5177\u5217PageRank<\/strong>\u66fe\u7d93\u660e\u986f\u5730\u5c55\u793a\u7d66\u7ad9\u9577\u7684\uff0c\u4ecd\u7136\u5c0d\u7db2\u9801\u6392\u540d\u7522\u751f\u6f5b\u79fb\u9ed8\u5316\u7684\u5f71\u97ff\u3002\u5118\u7ba1 Google \u5728 2016 \u5e74\u6b63\u5f0f\u505c\u6b62\u767c\u5e03\u5de5\u5177\u5217 PageRank \u6578\u64da\uff0c\u4f46\u6d29\u6f0f\u7684\u6587\u4ef6\u6697\u793a PageRank \u8b8a\u9ad4\u4ecd\u7136\u767c\u63ee\u4f5c\u7528\uff0c\u4f8b\u5982\u201c<strong>\u539f\u59cb\u7db2\u9801\u6392\u540d<\/strong>\u201d\u548c\u5de7\u5999\u547d\u540d\u7684\u201c<strong>\u9801\u9762\u6392\u540d2<\/strong>\u300d\u5728Google\u7684\u5167\u90e8\u6392\u540d\u7b56\u7565\u4e2d\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6d29\u6f0f\u9084\u62ab\u9732\u4e86\u4e00\u7a2e\u6a19\u8a18\u70ba\u201c<strong>\u5c0e\u822a\u52a9\u63a8\u5668<\/strong>\u300d\uff08\u7a0d\u5f8c\u6703\u8a73\u7d30\u4ecb\u7d39\uff09\uff0c\u5b83\u5229\u7528\u4e0d\u540c\u4f86\u6e90\u7684\u8cc7\u8a0a\uff08\u5305\u62ec\u5df2\u68c4\u7528\u7684\u5de5\u5177\u5217 PageRank \u548c\u4f86\u81ea Google Chrome \u7684\u9ede\u64ca\u6578\u64da\uff09\u4f86\u5851\u9020\u641c\u5c0b\u6392\u540d\u3002\u9019\u9805\u62ab\u9732\u8207 Google \u5148\u524d\u95dc\u65bc\u4f7f\u7528 Chrome \u6578\u64da\u9032\u884c\u6392\u540d\u7684\u516c\u958b\u8072\u660e\u76f8\u77db\u76fe\u3002<\/p>\n<p><em>\u6211\u7684\u4fe1\u5ff5\u5df2\u7d93\u7834\u6ec5\u4e86\uff01<\/em><\/p>\n<p>\u6587\u4ef6\u4e5f\u8868\u660e <strong>Google \u5c07\u9023\u7d50\u5206\u70ba\u4e0d\u540c\u7684\u54c1\u8cea\u7b49\u7d1a<\/strong>\uff0c\u9ede\u9078\u8cc7\u6599\u6c7a\u5b9a\u5c64\u7d1a\uff0c\u9032\u800c\u5f71\u97ff PageRank \u6d41\u91cf\u548c\u641c\u5c0b\u7d50\u679c\u6392\u540d\u3002<\/p>\n<p>\u5118\u7ba1\u5de5\u5177\u5217 PageRank \u53ef\u80fd\u4e0d\u518d\u662f\u4e00\u500b\u53ef\u516c\u958b\u8a2a\u554f\u7684\u6307\u6a19\uff0c\u4f46\u5b83\u7684\u907a\u7522\u7e7c\u7e8c\u5728 Google \u7684\u5167\u90e8\u7cfb\u7d71\u4e2d\u7522\u751f\u6df1\u523b\u7684\u5171\u9cf4\uff0c\u5851\u9020\u9023\u7d50\u548c\u7528\u6236\u4e92\u52d5\u5982\u4f55\u5f71\u97ff\u641c\u5c0b\u7d50\u679c\u7684\u52d5\u614b\u3002<\/p>\n<h3><a id=\"site-wide-authority-metrics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u7ad9\u9ede\u7bc4\u570d\u7684\u6b0a\u5a01\u6307\u6a19<\/strong><\/h3>\n<p>\u7db2\u7ad9\u7bc4\u570d\u7684\u6b0a\u5a01\u6307\u6a19\u69cb\u6210\u4e86 Google \u7528\u4f86\u8a55\u4f30\u6574\u500b\u7db2\u7ad9\uff08\u800c\u4e0d\u662f\u55ae\u7368\u7684\u9801\u9762\uff09\u7684\u7d9c\u5408\u54c1\u8cea\u548c\u76f8\u95dc\u6027\u7684\u6709\u6548\u8a0a\u865f\u3002\u9019\u4e9b\u6307\u6a19\u6709\u52a9\u65bc Google \u8fa8\u5225\u7db2\u7ad9\u5c0d\u7279\u5b9a\u4e3b\u984c\u7684\u6b0a\u5a01\u6027\u548c\u53ef\u9760\u6027\u7acb\u5834\uff0c\u5f9e\u800c\u5f71\u97ff\u5176\u641c\u5c0b\u7d50\u679c\u6392\u540d\u3002<\/p>\n<p>\u8207 Google \u7684\u516c\u958b\u53cd\u99c1\u76f8\u53cd\uff0c\u6d29\u6f0f\u7684\u6587\u4ef6\u78ba\u8a8d\u5b58\u5728\u540d\u70ba\u201c<strong>\u7ad9\u9ede\u6b0a\u9650<\/strong>\u300d\uff08\u201c<em>\u770b\uff1f\u6211\u544a\u8a34\u904e\u4f60\u6211\u5011\u4e0d\u4f7f\u7528\u300c\u7db2\u57df\u6b0a\u9650\u300d\uff01<\/em>\u201d\uff09\u3002\u6b64\u6307\u6a19\u8861\u91cf\u7db2\u7ad9\u5728\u7279\u5b9a\u4e3b\u984c\u4e2d\u7684\u6b0a\u5a01\u6027\u6216\u91cd\u8981\u6027\uff0c\u4e26\u5728\u6c7a\u5b9a\u641c\u5c0b\u6392\u540d\u65b9\u9762\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002<\/p>\n<p>siteAuthority \u662f\u4e00\u500b\u66f4\u5ee3\u6cdb\u7684\u7cfb\u7d71\u7684\u7d44\u6210\u90e8\u5206\uff0c\u8a72\u7cfb\u7d71\u8a55\u4f30\u7db2\u7ad9\u7684\u6574\u9ad4\u8cea\u91cf\uff0c\u5206\u6790\u5167\u5bb9\u54c1\u8cea\u3001\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u548c\u9023\u7d50\u6a21\u5f0f\u7b49\u56e0\u7d20\u3002<\/p>\n<p>\u6d29\u6f0f\u4e2d\u62ab\u9732\u7684\u53e6\u4e00\u500b\u503c\u5f97\u6ce8\u610f\u7684\u6307\u6a19\u662f <strong>\u4e3b\u6a5fNSR\uff08\u4e3b\u6a5f\u7d1a\u7ad9\u9ede\u6392\u540d\uff09<\/strong>\uff0c\u5b83\u6839\u64da\u7db2\u57df\u7684\u4e0d\u540c\u90e8\u5206\u6216\u300c\u5340\u584a\u300d\u8a08\u7b97\u7db2\u7ad9\u7d1a\u6392\u540d\u3002\u8a72\u6307\u6a19\u5f37\u8abf\u4e86\u5728\u7db2\u7ad9\u7684\u5404\u500b\u65b9\u9762\u4fdd\u6301\u9ad8\u54c1\u8cea\u5167\u5bb9\u7684\u91cd\u8981\u6027\u3002\u4e3b\u6a5f NSR \u8a55\u4f30 <strong>\u4e0d\u540c\u7ad9\u9ede\u90e8\u5206\u7684\u6a19\u6e96\u548c\u76f8\u95dc\u6027<\/strong> \u4e26\u52aa\u529b\u78ba\u4fdd\u6574\u500b\u9818\u57df\u7b26\u5408 Google \u7684\u6b0a\u5a01\u6027\u548c\u53ef\u9760\u6027\u57fa\u6e96\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u6d29\u6f0f\u7684\u6587\u4ef6\u4e5f\u8868\u660e <strong>Google \u5229\u7528 Chrome \u700f\u89bd\u5668\u8cc7\u6599\u4f86\u8a55\u4f30\u7db2\u7ad9\u7bc4\u570d\u7684\u6b0a\u9650<\/strong>\u3002\u9019\u5305\u62ec\u4ee5\u4e0b\u6307\u6a19 <strong>\u7528\u6236\u53c3\u8207\u5ea6<\/strong> \u548c <strong>\u7db2\u7ad9\u53d7\u6b61\u8fce\u5ea6<\/strong>\uff0c\u5e6b\u52a9Google\u8a55\u4f30\u7db2\u7ad9\u7684\u6574\u9ad4\u54c1\u8cea\u3002\u9019\u9805\u63ed\u9732\u8207 Google \u5148\u524d\u95dc\u65bc\u4e0d\u4f7f\u7528 Chrome \u8cc7\u6599\u9032\u884c\u6392\u540d\u6c7a\u7b56\u7684\u8072\u660e\u76f8\u77db\u76fe\uff0c\u5f37\u8abf\u4e86\u4f7f\u7528\u8005\u4e92\u52d5\u8cc7\u6599\u5728\u8a55\u4f30\u7db2\u7ad9\u6b0a\u5a01\u65b9\u9762\u7684\u95dc\u9375\u4f5c\u7528\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u6280\u8853\u90e8\u843d\u683c\u5438\u5f15\u4e86\u5927\u91cf Chrome \u7528\u6236\u7fa4\uff0c\u90a3\u9ebc\u5b83\u53ef\u80fd\u6703\u88ab\u8a8d\u70ba\u66f4\u5177\u6b0a\u5a01\u6027\u3002\u56e0\u6b64 - <em>\u8ffd\u5c0b\u90a3\u689d\u8def\uff01<\/em><\/p>\n<p>\u9019\u4e9b\u6307\u6a19\u5f37\u8abf\u4e86\u4fdd\u6301\u9023\u8cab\u7684\u4e3b\u984c\u91cd\u9ede\u4e26\u78ba\u4fdd\u6240\u6709\u5167\u5bb9\u8207\u6574\u9ad4\u4e3b\u984c\u548c\u76ee\u6a19\u4e00\u81f4\u7684\u91cd\u8981\u6027\u3002<\/p>\n<h2><a id=\"critical-components-of-google%E2%80%99s-algorithm\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>Google\u6f14\u7b97\u6cd5\u7684\u95dc\u9375\u7d44\u6210\u90e8\u5206<\/strong><\/h2>\n<h3><a id=\"navboost\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5c0e\u822a\u52a9\u63a8\u5668<\/h3>\n<p>\u6a19\u984c\u5f88\u5438\u5f15\u4eba <strong>\u5c0e\u822a\u52a9\u63a8\u5668<\/strong> \u5229\u7528\u4f86\u81ea Google Chrome \u7684\u9ede\u64ca\u8cc7\u6599\u4f86\u78ba\u5b9a\u7db2\u9801\u7684\u91cd\u8981\u6027\u3002\u5b83\u6703\u6fc0\u52f5\u7522\u751f\u66f4\u591a\u3001\u66f4\u597d\u9ede\u64ca\u7684\u9801\u9762\u3002<\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u60a8\u7684\u4efb\u52d9\u662f\u5efa\u7acb\u548c\u76e3\u7763\u4e00\u500b\u7d44\u7e54\u826f\u597d\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u6709\u6548\u5f15\u5c0e\u7528\u6236\u8cfc\u8cb7\u9801\u9762\uff0c\u60a8\u5c07\u89c0\u5bdf\u5230\u6392\u540d\u7684\u63d0\u9ad8\uff08\u4e26\u53ef\u80fd\u5f97\u5230\u5ba2\u6236\u66f4\u591a\u7684\u8b9a\u63da\uff09\u3002<\/p>\n<p>\u70ba\u4e86\u5438\u5f15 NavBoost \u5c0d\u60a8\u7db2\u7ad9\u7684\u6ce8\u610f\u529b\uff0c\u8acb\u5c08\u6ce8\u65bc\u589e\u5f37\u7528\u6236\u53c3\u8207\u5ea6\u6307\u6a19\uff0c\u4f8b\u5982 <strong>\u9ede\u64ca\u7387\uff08CTR\uff09<\/strong> \u4ee5\u53ca\u5728\u9801\u9762\u4e0a\u82b1\u8cbb\u7684\u6301\u7e8c\u6642\u9593\uff08\u7a31\u70ba\u300c\u505c\u7559\u6642\u9593\u300d\uff09\u3002\u78ba\u4fdd\u60a8\u7684\u9801\u9762\u7d93\u904e\u7cbe\u5fc3\u8a2d\u8a08\uff0c\u80fd\u5920\u6709\u6548\u5730\u5438\u5f15\u4e26\u7559\u4f4f\u7528\u6236\u7684\u6ce8\u610f\u3002<\/p>\n<p>\u900f\u904e\u8a2d\u8a08\u4f7f\u7528\u8005\u53cb\u5584\u7684\u5c0e\u822a\u548c\u6e05\u6670\u3001\u5f15\u4eba\u6ce8\u76ee\u7684\u865f\u53ec\u6027\u7528\u8a9e\uff0c\u60a8\u53ef\u4ee5\u512a\u5316\u9ede\u64ca\u6548\u80fd\uff0c\u5f9e\u800c\u900f\u904e NavBoost \u63d0\u9ad8\u6392\u540d\u3002<\/p>\n<h3><a id=\"nsr\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>NSR<\/h3>\n<p><strong>NSR\uff08\u795e\u7d93\u641c\u5c0b\u6392\u540d\uff09<\/strong> \u900f\u904e\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u4f86\u7406\u89e3\u7db2\u8def\u5167\u5bb9\u7684\u4e0a\u4e0b\u6587\u548c\u76f8\u95dc\u6027\uff0c\u5728 Google \u7684\u6f14\u7b97\u6cd5\u4e2d\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002\u9019\u500b\u8907\u96dc\u7684\u7cfb\u7d71\u6709\u52a9\u65bc Google \u89e3\u91cb <strong>\u6587\u672c\u80cc\u5f8c\u7684\u8a5e\u5f59\u610f\u7fa9<\/strong>\uff0c\u9019\u6709\u52a9\u65bc\u66f4\u7cbe\u78ba\u4e14\u9069\u5408\u4e0a\u4e0b\u6587\u7684\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n<p>\u60f3\u50cf\u4e00\u4e0b\uff0c\u5275\u5efa\u4e00\u672c\u95dc\u65bc\u300c\u63a2\u7d22\u7f85\u99ac\u6b77\u53f2\u907a\u5740\u300d\u7684\u5167\u5bb9\u5ee3\u6cdb\u7684\u6307\u5357\uff0c\u5176\u4e2d\u5305\u542b\u6b77\u53f2\u80cc\u666f\u3001\u904a\u5ba2\u5efa\u8b70\u3001\u9644\u8fd1\u7684\u9910\u98f2\u9078\u64c7\u4ee5\u53ca\u65c5\u884c\u8005\u7684\u500b\u4eba\u8efc\u4e8b\u3002 NSR \u6703\u8a55\u4f30\u60a8\u7684\u5167\u5bb9\uff0c\u6839\u64da\u95dc\u9375\u5b57\u914d\u5c0d\u4ee5\u53ca\u5b83\u5c0d\u4f7f\u7528\u8005\u6709\u95dc\u63a2\u7d22\u7f85\u99ac\u7684\u67e5\u8a62\u7684\u670d\u52d9\u7a0b\u5ea6\u4f86\u8861\u91cf\u5176\u76f8\u95dc\u6027\u3002<\/p>\n<p>NSR \u7684\u529f\u6548\u610f\u5473\u8457 <strong>\u50c5\u50c5\u52a0\u8f09\u5e36\u6709\u95dc\u9375\u5b57\u7684\u6587\u7ae0\u662f\u4e0d\u5920\u7684<\/strong>;\u60a8\u7684\u5167\u5bb9\u5fc5\u9808\u8a73\u7d30\u3001\u7d50\u69cb\u826f\u597d\u4e14\u8a9e\u7fa9\u5171\u9cf4\u3002\u5982\u679c\u53e6\u4e00\u500b\u7db2\u7ad9\u767c\u5e03\u4e86\u985e\u4f3c\u7684\u6587\u7ae0\uff0c\u4f46\u5305\u542b\u4e86\u66f4\u5ee3\u6cdb\u7684\u7d30\u7bc0\uff0c\u4f8b\u5982 <strong>\u4e92\u52d5\u5f0f\u5730\u5716\u3001\u5f71\u7247\u5c0e\u89bd\u548c\u66f4\u65b0\u7684\u8a2a\u5ba2\u56de\u994b<\/strong>\uff0c\u7531\u65bc\u5176\u7d9c\u5408\u6027\u548c\u5c0d\u4f7f\u7528\u8005\u7684\u66f4\u9ad8\u5be6\u7528\u6027\uff0cNSR \u53ef\u80fd\u6703\u512a\u5148\u8003\u616e\u6b64\u5167\u5bb9\u3002<\/p>\n<p>\u5f37\u8abf\u88fd\u4f5c\u7684\u5167\u5bb9\u4e0d\u50c5\u91dd\u5c0d\u95dc\u9375\u5b57\u9032\u884c\u4e86\u6700\u4f73\u5316\uff0c\u800c\u4e14\u9084\u5177\u6709\u9ad8\u5ea6\u76f8\u95dc\u6027\u548c\u5438\u5f15\u529b\u3002\u9019\u5c07\u8c50\u5bcc\u6574\u9ad4\u7528\u6236\u9ad4\u9a57\uff0c\u4e26\u7b26\u5408 Google \u795e\u7d93\u641c\u5c0b\u529f\u80fd\u7684\u7d30\u5fae\u6a19\u6e96\u3002<\/p>\n<p><em>\u9019\u547c\u61c9\u4e86Google\u7d93\u5e38\u5f37\u8abf\u4f46\u6c92\u6709\u5177\u9ad4\u7d30\u7bc0\u7684\u5167\u5bb9\uff1a\u300c\u5275\u9020\u9ad8\u54c1\u8cea\u5167\u5bb9\u300d\u3002<\/em><\/p>\n<h3><a id=\"chardscores\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u67e5\u5fb7\u5206\u6578<\/h3>\n<p>ChardScores \u6839\u64da\u5167\u5bb9\u9810\u6e2c\u7db2\u7ad9\u548c\u9801\u9762\u7684\u5353\u8d8a\u6027\uff0c\u4e26\u5f37\u8abf\u5728\u6574\u500b\u7db2\u7ad9\u4e2d\u4fdd\u6301\u300c\u5353\u8d8a\u300d\u7684\u91cd\u8981\u6027\u3002\u9019\u4e9b\u5206\u6578\u5305\u542b\u5404\u7a2e\u6307\u6a19\uff0c\u5305\u62ec\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u548c\u5167\u5bb9\u6df1\u5ea6\uff0c\u4ee5\u5448\u73fe\u5c0d\u7db2\u7ad9\u54c1\u8cea\u7684\u6574\u9ad4\u8a55\u4f30\u3002\u6b63\u5982\u751c\u83dc\u662f\u4e00\u7a2e\u591a\u529f\u80fd\u4e14\u71df\u990a\u8c50\u5bcc\u7684\u852c\u83dc\u4e00\u6a23\uff0c\u300cChardScores\u300d\u53ef\u80fd\u50cf\u5fb5\u8457\u4e00\u7a2e\u591a\u529f\u80fd\u4e14\u5305\u7f85\u842c\u8c61\u7684\u6307\u6a19\uff0c\u7528\u65bc\u8a55\u4f30\u7db2\u9801\u54c1\u8cea\u548c\u76f8\u95dc\u6027\u7684\u591a\u500b\u65b9\u9762\u3002<\/p>\n<p>\u9ad8 ChardScore \u610f\u5473\u8457\u7cbe\u5fc3\u7ba1\u7406\u7684\u7db2\u7ad9\u64c1\u6709\u5bf6\u8cb4\u7684\u5167\u5bb9\uff0c\u9019\u5728\u908f\u8f2f\u4e0a\u6703\u5c0e\u81f4\u641c\u5c0b\u6392\u540d\u7684\u5353\u8d8a\u8868\u73fe\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u8a2d\u60f3\u7ba1\u7406\u4e00\u500b\u8ca1\u7d93\u65b0\u805e\u5e73\u53f0\uff0c\u8a72\u5e73\u53f0\u767c\u5e03\u6bcf\u65e5\u80a1\u7968\u5e02\u5834\u66f4\u65b0\u3001\u5c0d\u7d93\u6fdf\u6a21\u5f0f\u7684\u6df1\u523b\u5206\u6790\u4ee5\u53ca\u5c0d\u884c\u696d\u5c08\u5bb6\u7684\u5168\u9762\u63a1\u8a2a\u3002\u6bcf\u7bc7\u6587\u7ae0\u90fd\u7d93\u904e\u6df1\u5165\u7814\u7a76\uff0c\u4e26\u8f14\u4ee5\u4e92\u52d5\u5f0f\u5716\u8868\u3001\u9ad8\u89e3\u6790\u5ea6\u8996\u89ba\u6548\u679c\u548c\u5e02\u5834\u5c08\u5bb6\u95e1\u8ff0\u8907\u96dc\u6982\u5ff5\u7684\u5f71\u7247\u3002\u9019\u7a2e\u5167\u5bb9 <strong>\u66f4\u9577\u6642\u9593\u5438\u5f15\u4f7f\u7528\u8005\u7684\u6ce8\u610f\u529b<\/strong>\uff0c\u4fc3\u9032\u5206\u4eab\uff0c\u5438\u5f15\u512a\u8cea\u53cd\u5411\u9023\u7d50\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u60a8\u7684\u7db2\u7ad9\u64c1\u6709\u8f03\u9ad8\u7684\u7528\u6236\u53c3\u8207\u5ea6\u548c\u5167\u5bb9\u6df1\u5ea6\u6307\u6a19\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8 ChardScore\u3002\u96a8\u5f8c\uff0c\u9019\u5411 Google \u8868\u660e\u60a8\u7684\u7db2\u7ad9\u662f <strong>\u53ef\u4fe1\u4e14\u6709\u50f9\u503c<\/strong>\uff0c\u63d0\u9ad8\u5176\u641c\u5c0b\u6392\u540d\u3002<\/p>\n<p>\u900f\u904e\u4e00\u81f4\u5730\u63d0\u4f9b\u6b64\u985e\u4e00\u6d41\u7684\u5167\u5bb9\uff0c\u60a8\u53ef\u4ee5\u4fdd\u8b49\u60a8\u7684\u8ca1\u7d93\u65b0\u805e\u7db2\u7ad9\u6eff\u8db3\u4e26\u8d85\u8d8a ChardScores \u8861\u91cf\u7684\u6a19\u6e96\uff0c\u5f9e\u800c\u63d0\u9ad8\u5176\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u6574\u9ad4\u53ef\u898b\u6027\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p><em>\u9019\u518d\u6b21\u53cd\u6620\u4e86 Google \u719f\u6089\u7684\u5efa\u8b70\uff1a\u300c\u5275\u9020\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u300d\u3002<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/tenten-2024-06-14-at-10.38.06-AM.jpeg\" alt=\"AI \u70ba\u61f6\u60f0\u7684\u5167\u5bb9\u884c\u92b7\u4eba\u54e1\u5beb\u4f5c\" \/><\/p>\n<p>\u4e00\u500b\u7a7a\u9592\u7684\u5167\u5bb9\u884c\u92b7\u4eba\u54e1\u8b93 AI \u64b0\u5beb\u4ed6\u7684\u5167\u5bb9\uff0c\u800c Google \u53ef\u80fd\u4e0d\u6703\u540c\u610f\u9019\u6a23\u505a\u3002<\/p>\n<h3><a id=\"page-quality-pq\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9801\u9762\u54c1\u8cea (PQ)<\/h3>\n<p>PageQuality (PQ) \u63a1\u7528\u5ee3\u6cdb\u7684\u8a9e\u8a00\u6a21\u578b (LLM) \u4f86\u8a55\u4f30\u5728\u751f\u6210\u5167\u5bb9\u65b9\u9762\u6295\u5165\u7684\u300c\u52aa\u529b\u300d\u3002\u5de5\u5177\u5229\u7528\u7387\u3001\u5f71\u50cf\u3001\u5f71\u7247\u548c\u7368\u7279\u8cc7\u8a0a\u7b49\u56e0\u7d20\u6709\u52a9\u65bc\u63d0\u9ad8 PQ \u5206\u6578\u3002\u9019\u4e5f\u6697\u793a\u4e86\u300cAI\u6aa2\u6e2c\u300d\u6280\u8853\u7684\u6f5b\u5728\u5229\u7528\u3002<\/p>\n<p><em>\u7576\u7136\uff0c\u5982\u679c AI \u88fd\u4f5c\u4e86\u4f60\u7684\u6587\u7ae0\uff0c <strong>\u4e5f\u8a31\u4f60\u7684\u52aa\u529b\u9084\u4e0d\u5920<\/strong>\uff0c\u5c0d\u5427\uff0c\u51a0\u8ecd\uff1f<\/em><\/p>\n<p>\u95dc\u65bc DIY \u5bb6\u5c45\u589e\u5f37\u7684\u8a73\u76e1\u7684\u3001\u4eba\u5de5\u5275\u5efa\u7684\uff08\u975e AI \u751f\u6210\u7684\uff09\u6559\u7a0b\uff0c\u4e26\u9644\u6709 <strong>\u7368\u7279\u7684\u6559\u5b78\u5f71\u7247\u548c\u7368\u5bb6\u5716\u50cf<\/strong>\uff0c\u5c07\u7372\u5f97\u8f03\u9ad8\u7684 PQ \u5206\u6578\uff0c\u8868\u660e\u5b83\u70ba\u7528\u6236\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u50f9\u503c\u3002<\/p>\n<p>\u8a72\u8a55\u4f30\u5f37\u8abf\u4e86\u5167\u5bb9\u5fc5\u9808\u5168\u9762\u3001\u5f15\u4eba\u5165\u52dd\u4e14\u7368\u7279\u5730\u56de\u7b54\u7528\u6236\u7684\u8a62\u554f\uff0c\u4f7f\u5176\u8207\u5176\u4ed6\u9801\u9762\u5340\u5206\u958b\u4f86\u3002<\/p>\n<h2><a id=\"image-and-content-quality\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5716\u50cf\u548c\u5167\u5bb9\u54c1\u8cea<\/h2>\n<h3><a id=\"image-quality-signals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5f71\u50cf\u54c1\u8cea\u8a0a\u865f<\/h3>\n<p>Google \u900f\u904e\u6709\u7528\u6027\u3001\u6f14\u793a\u548c\u53c3\u8207\u5ea6\u7b49\u6307\u6a19\u4f86\u8861\u91cf\u5f71\u50cf\u8cea\u91cf\uff0c\u7a31\u70ba <strong>\u5f71\u50cf\u54c1\u8cea\u9ede\u64ca\u8a0a\u865f<\/strong>\u3002\u9ad8\u54c1\u8cea\uff0c <strong>\u771f\u6b63\u7684<\/strong> \u7f8e\u89c0\u4e26\u589e\u5f37\u5167\u5bb9\u50f9\u503c\u7684\u5f71\u50cf\u53ef\u4ee5\u63d0\u5347\u6392\u540d\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7d93\u71df\u4e00\u500b\u6642\u5c1a\u535a\u5ba2\uff0c\u8acb\u5305\u542b\u8207\u5167\u5bb9\u76f8\u8f14\u76f8\u6210\u7684\u7368\u7279\u3001\u6709\u5438\u5f15\u529b\u7684\u670d\u88dd\u7522\u54c1\u5716\u7247\u3002\u6b64\u985e\u64cd\u4f5c\u53ef\u80fd\u6703\u63d0\u9ad8\u60a8\u7684\u90e8\u843d\u683c\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u8868\u73fe\u3002<\/p>\n<p>\u60a8\u4e0d\u50c5\u61c9\u8a72\u512a\u5148\u8003\u616e\u539f\u59cb\u5716\u50cf\uff0c\u9084\u61c9\u8a72\u512a\u5148\u8003\u616e\u5b83\u5011\u7684\u54c1\u8cea\u4ee5\u53ca\u8207\u96a8\u9644\u6587\u5b57\u7684\u76f8\u95dc\u6027\uff0c\u78ba\u4fdd\u5b83\u5011\u70ba\u7528\u6236\u9ad4\u9a57\u8ca2\u737b\u6709\u610f\u7fa9\u7684\u50f9\u503c\u3002\u88dc\u5145\u5167\u5bb9\u7684\u5f15\u4eba\u5165\u52dd\u7684\u5716\u50cf\u6709\u52a9\u65bc\u8b93\u7528\u6236\u5728\u9801\u9762\u4e0a\u505c\u7559\u66f4\u9577\u6642\u9593\uff0c\u4e26\u53ef\u4ee5\u63d0\u9ad8\u53c3\u8207\u5ea6\u6307\u6a19\uff0c\u5c0d\u6392\u540d\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u3002<\/p>\n<h3><a id=\"content-update-and-freshness\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5167\u5bb9\u66f4\u65b0\u548c\u65b0\u9bae\u5ea6<\/h3>\n<p><strong>\u4e00\u81f4\u7684\u5167\u5bb9\u66f4\u65b0\u5c0d\u65bc\u4fdd\u6301\u5176\u76f8\u95dc\u6027\u548c\u641c\u5c0b\u6392\u540d\u81f3\u95dc\u91cd\u8981<\/strong>\u3002 Google \u5229\u7528 SegIndexer \u548c TeraGoogle \u7b49\u7cfb\u7d71 <strong>\u5f37\u8abf\u5167\u5bb9<\/strong> \u57fa\u65bc <strong>\u66f4\u65b0\u983b\u7387<\/strong>.<\/p>\n<p><strong>\u6bb5\u7d22\u5f15\u5668<\/strong> \u4f3c\u4e4e\u8ca0\u8cac\u6839\u64da\u54c1\u8cea\u3001\u76f8\u95dc\u6027\u548c\u65b0\u9bae\u5ea6\u7b49\u56e0\u7d20\u5c0d\u7db2\u9801\u9032\u884c\u5206\u985e\u3002\u9019\u7a2e\u5206\u5c64\u7cfb\u7d71\u4f7f Google \u80fd\u5920\u5c0d\u6700\u95dc\u9375\u548c\u76f8\u95dc\u7684\u6587\u4ef6\u9032\u884c\u512a\u5148\u6392\u5e8f\uff0c\u78ba\u4fdd\u4f7f\u7528\u8005\u7372\u5f97\u6700\u4f73\u7684\u67e5\u8a62\u7d50\u679c\u3002\u900f\u904e\u7c21\u5316\u641c\u5c0b\u904e\u7a0b\uff0cSegIndexer \u5354\u52a9 Google \u63d0\u4f9b\u5feb\u901f\u3001\u6e96\u78ba\u7684\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n<p>\u88dc\u5145SegIndexer\u662f <strong>TeraGoogle<\/strong>\uff0c\u4e00\u500b\u4e8c\u7d1a\u7d22\u5f15\u7cfb\u7d71\uff0c\u8a2d\u8a08\u7528\u65bc\u5728\u5be6\u9ad4\u786c\u789f\u4e0a\u9577\u671f\u5132\u5b58\u4e0d\u7d93\u5e38\u5b58\u53d6\u7684\u6587\u4ef6\uff08\uff01\uff09\u3002 TeraGoogle \u4fdd\u8b49\u5373\u4f7f\u662f\u4e0d\u592a\u53d7\u6b61\u8fce\u7684\u6587\u4ef6\u4e5f\u80fd\u4fdd\u6301\u7d22\u5f15\u4e26\u53ef\u6aa2\u7d22\u3002\u900f\u904e\u5378\u8f09\u9019\u4e9b\u6587\u4ef6\u7684\u5b58\u5132\uff0cTeraGoogle \u6709\u52a9\u65bc\u512a\u5316 Google \u4e3b\u7d22\u5f15\u7684\u6548\u80fd\u548c\u6548\u7387\u3002<\/p>\n<p>\u5982\u679c\u6211\u5f15\u8d77\u4e86\u7761\u610f\uff0c\u6211\u5011\u7c21\u55ae\u8aaa\u660e\u4e00\u4e0b <strong>\u60a8\u7684 SEO \u8a08\u5283\u61c9\u5305\u542b\u5b9a\u671f\u66f4\u65b0\u5de5\u4f5c<\/strong> \u5230-<\/p>\n<p>\u76ee\u524d\u5167\u5bb9\u7684\u5be9\u67e5\u548c\u4fee\u8a02<\/strong>\u3002\u9019\u8207\u6211\u904e\u53bb\u7684\u7d93\u6b77\u662f\u4e00\u81f4\u7684\uff1a\u300c\u6062\u5fa9\u300d\u4e4b\u524d\u6392\u540d\u7684\u6587\u7ae0\u4f3c\u4e4e\u6bd4\u5f9e\u982d\u958b\u59cb\u4e26\u5c0d\u5176\u9032\u884c\u6392\u540d\u66f4\u76f4\u63a5\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7ba1\u7406\u4e00\u500b\u8ca1\u52d9\u8aee\u8a62\u535a\u5ba2\uff0c\u5247\u8b39\u614e\u7684\u505a\u6cd5\u662f\u66f4\u65b0\u60a8\u7684\u6587\u7ae0\u4ee5\u53cd\u6620\u6700\u65b0\u7684\u5e02\u5834\u8d70\u52e2\u548c\u76e3\u7ba1\u66f4\u65b0\uff08\u9019\u751a\u81f3\u53ef\u4ee5\u81ea\u52d5\u5316\uff09\u3002\u9019\u7a2e\u505a\u6cd5\u53ef\u4ee5\u4fdd\u6301\u5167\u5bb9\u7684\u76f8\u95dc\u6027\uff0c\u4e26\u5411 Google \u7b49\u641c\u5c0b\u5f15\u64ce\u50b3\u9054\u60a8\u7684\u7db2\u7ad9\u53d7\u5230\u7a4d\u6975\u7ba1\u7406\u4e14\u8655\u65bc\u6700\u65b0\u72c0\u614b\u7684\u8a0a\u606f\uff0c\u9019\u662f\u6392\u540d\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/p>\n<p>\u589e\u5f37\u5167\u5bb9\u8868\u660e <strong>\u81f4\u529b\u65bc\u63d0\u4f9b\u6700\u65b0\u6578\u64da<\/strong>\uff0c\u589e\u5f37\u60a8\u7db2\u7ad9\u7684\u771f\u5be6\u6027\u548c\u53ef\u9760\u6027\u3002<\/p>\n<h2><a id=\"managing-site-content-and-structure\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7ba1\u7406\u7db2\u7ad9\u5167\u5bb9\u548c\u7d50\u69cb<\/h2>\n<h3><a id=\"host-nsr-and-delcious-site-chunks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8a17\u7ba1 NSR \u548c Delcious \u7db2\u7ad9\u5340\u584a<\/h3>\n<p>Host NSR \u4f7f\u7528\u7db2\u7ad9\u7684\u5404\u500b\u90e8\u5206\u4f86\u8a08\u7b97\u7db2\u7ad9\u6392\u540d\uff0c\u8ffd\u8e64\u6574\u500b\u7db2\u7ad9\u7684\u9ede\u64ca\u6b21\u6578\u548c\u5c55\u793a\u6b21\u6578\u3002\u9019\u7a2e\u65b9\u6cd5\u5f37\u8abf\u4e86\u5728\u7db2\u7ad9\u7684\u6240\u6709\u90e8\u5206\u4fdd\u6301\u4e00\u81f4\u7684\u5353\u8d8a\u6027\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5c0d\u65bc\u65b0\u805e\u7db2\u7ad9\uff0c\u8acb\u78ba\u4fdd\u6bcf\u500b category \u4e2d\u7684\u512a\u8cea\u65b0\u805e\u548c\u76f8\u95dc\u66f4\u65b0\uff08\u5f9e\u9ad4\u80b2\u5230\u653f\u6cbb\uff09\uff0c\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u7684\u6574\u9ad4\u6392\u540d\u3002\u900f\u904e\u5c08\u6ce8\u65bc\u6574\u500b\u7db2\u7ad9\u7684\u9023\u8cab\u3001\u4e00\u6d41\u7684\u5167\u5bb9\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u6709\u52a9\u65bc\u63d0\u9ad8\u6392\u540d\u7684\u7d2f\u7a4d\u6307\u6a19\u3002<\/p>\n<p>\u5be6\u65bd\u78ba\u4fdd\u7db2\u7ad9\u6bcf\u500b\u90e8\u5206\u90fd\u80fd\u63d0\u4f9b\u50f9\u503c\u7684\u5167\u5bb9\u7b56\u7565\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u7db2\u7ad9\u5728\u641c\u5c0b\u6392\u540d\u4e2d\u7684\u6574\u9ad4\u8868\u73fe\u3002<\/p>\n<h3><a id=\"removing-low-performing-pages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u522a\u9664\u4f4e\u6548\u80fd\u9801\u9762<\/h3>\n<p>\u767c\u73fe\u4e26\u6d88\u9664\u6027\u80fd\u6307\u6a19\u4e0d\u4f73\u7684\u9801\u9762\uff08\u901a\u5e38\u7a31\u70ba\u5167\u5bb9\u4fee\u526a\uff09\uff0c\u4f8b\u5982\u7528\u6236\u53c3\u8207\u5ea6\u4f4e\u548c\u7f3a\u4e4f\u53cd\u5411\u93c8\u63a5\uff0c\u53ef\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u7684\u6574\u9ad4\u54c1\u8cea\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u76e3\u7ba1\u4e00\u672c\u7dda\u4e0a\u96dc\u8a8c\uff0c\u8acb\u5b9a\u671f\u9032\u884c\u5167\u5bb9\u5be9\u6838\u4e26 <strong>\u522a\u9664\u904e\u6642\u6216\u4e0d\u76f8\u95dc\u3001\u6d41\u91cf\u5438\u5f15\u529b\u4f4e\u7684\u6587\u7ae0<\/strong>\u3002\u6b64\u904e\u7a0b\u6709\u52a9\u65bc\u5728\u6574\u500b\u7db2\u7ad9\u4e2d\u4fdd\u6301\u9ad8\u6c34\u6e96\u7684\u5167\u5bb9\u8cea\u91cf\uff0c\u78ba\u4fdd\u50c5\u4fdd\u7559\u6709\u50f9\u503c\u7684\u3001\u6709\u5438\u5f15\u529b\u7684\u9801\u9762\uff0c\u5f9e\u800c\u5c0d\u6574\u500b\u7db2\u7ad9\u7684\u6307\u6a19\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u3002<\/p>\n<p>\u6d88\u9664\u8868\u73fe\u4e0d\u4f73\u7684\u9801\u9762\u9084\u6709\u52a9\u65bc\u5c07\u9023\u7d50\u8cc7\u7522\u548c\u7528\u6236\u53c3\u8207\u5ea6\u96c6\u4e2d\u5728\u8868\u73fe\u6700\u597d\u7684\u5167\u5bb9\u4e0a\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u6539\u5584\u7db2\u7ad9\u7684\u6392\u540d\u3002<\/p>\n<h2><a id=\"backlinks-and-mentions\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u53cd\u5411\u9023\u7d50\u548c\u63d0\u53ca<\/h2>\n<h3><a id=\"toxic-backlinks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6709\u6bd2\u53cd\u5411\u9023\u7d50<\/h3>\n<p>\u6d29\u6f0f\u8b49\u5be6 Google \u4f3c\u4e4e\u78ba\u5be6\u61f2\u7f70\u4e86\u6240\u8b02\u7684 <a href=\"https:\/\/boomcycle.com\/blog\/what-are-toxic-backlinks\/\">\u6709\u6bd2\u53cd\u5411\u9023\u7d50<\/a>\u3002\u4e26\u4e14\uff0c\u6b63\u5982\u901a\u5e38\u5efa\u8b70\u7684\u90a3\u6a23\uff0c\u91cd\u9ede\u95dc\u6ce8\u5f9e\u4fe1\u8b7d\u826f\u597d\u7684\u4f86\u6e90\u7372\u53d6\u9ad8\u54c1\u8cea\u7684\u53cd\u5411\u9023\u7d50\u3002 Google Search Console \u7b49\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u548c\uff08\u81f3\u5c11\u5728\u64b0\u5beb\u672c\u6587\u6642\uff09 <strong>\u5426\u8a8d<\/strong> \u6709\u5bb3\u9023\u7d50\u3002<\/p>\n<p>\u5982\u679c\u60a8\u76e3\u7ba1\u8207\u5065\u5eb7\u76f8\u95dc\u7684\u7db2\u7ad9\uff0c\u8acb\u5c0b\u6c42\u4f86\u81ea\u53d7\u4eba\u5c0a\u656c\u7684\u91ab\u5b78\u671f\u520a\u3001\u884c\u696d\u8cc7\u6e90\u548c\u5065\u5eb7\u65b0\u805e\u7db2\u7ad9\u7684\u53cd\u5411\u93c8\u63a5\uff0c\u907f\u514d\u4f86\u81ea\u5783\u573e\u90f5\u4ef6\u6216\u4e0d\u76f8\u95dc\u5e73\u53f0\u7684\u9023\u63a5\u3002\u9019\u7a2e\u65b9\u6cd5\u6709\u52a9\u65bc\u7dad\u6301\u8207\u4e3b\u984c\u76f8\u95dc\u7684\u3001\u300c\u4e7e\u6de8\u7684\u300d\u548c\u6b0a\u5a01\u7684\u9023\u7d50\u914d\u7f6e\u6587\u4ef6\uff0c\u9019\u5c0d\u65bc\u6392\u540d\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p>\u4f86\u81ea\u53d7\u4fe1\u4efb\u4f86\u6e90\u7684\u512a\u8cea\u53cd\u5411\u9023\u7d50\u5e7e\u4e4e\u7e3d\u662f\u5411 Google \u8868\u660e\u60a8\u7684\u7db2\u7ad9\u503c\u5f97\u4fe1\u8cf4\u4e14\u53ef\u9760\uff0c\u5f9e\u800c\u589e\u5f37\u5176\u6392\u540d\u6f5b\u529b\u3002<\/p>\n<h3><a id=\"entity-mentions\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5be6\u9ad4\u63d0\u53ca<\/h3>\n<p>\u8207\u53cd\u5411\u9023\u7d50\u985e\u4f3c\uff0c\u7db2\u8def\u4e0a\u63d0\u53ca\u5be6\u9ad4\uff08\u4f8b\u5982\u54c1\u724c\u6216\u500b\u4eba\uff09\u53ef\u4ee5\u5f71\u97ff\u641c\u5c0b\u6392\u540d\u3002\u9019\u4e9b\u63d0\u53ca\u662f\u6697\u793a\u7684\u7279\u5b9a\u55ae\u5b57\u6216\u77ed\u8a9e <strong>\u73fe\u5be6\u4e16\u754c\u7684\u5be6\u9ad4<\/strong> \u4f8b\u5982 <strong>\u4eba\u5011<\/strong>, <strong>\u5730\u65b9<\/strong>, <strong>\u7d44\u7e54<\/strong>\uff0c \u6216\u8005 <strong>\u6982\u5ff5<\/strong>\u3002 Google \u4f7f\u7528\u5be6\u9ad4\u63d0\u53ca\u4f86\u63d0\u9ad8\u5176\u5c0d\u7db2\u8def\u5167\u5bb9\u548c\u641c\u5c0b\u67e5\u8a62\u7684\u7406\u89e3\u3002<\/p>\n<p>\u7576 Google \u5075\u6e2c\u5230\u5be6\u9ad4\u63d0\u53ca\u6642\uff0c\u5b83\u6703\u5c07\u5176\u8207\u5df2\u77e5\u5be6\u9ad4\u7684\u5de8\u5927\u8cc7\u6599\u5eab\uff08\u901a\u5e38\u7a31\u70ba <strong>Google\u77e5\u8b58\u5716\u8b5c<\/strong>\u3002\u9019\u6709\u52a9\u65bc Google \u7406\u6e05\u8853\u8a9e\u4e26\u66f4\u597d\u5730\u638c\u63e1\u4e0a\u4e0b\u6587\u3002\u900f\u904e\u9019\u500b\u77e5\u8b58\u5716\uff0c\u5982\u679c\u4f60\u641c\u5c0b\u201cApple\u201d\uff0cGoogle \u53ef\u4ee5\u900f\u904e\u5206\u6790\u4f86\u78ba\u5b9a\u4f60\u6307\u7684\u662f\u6c34\u679c\u9084\u662f\u79d1\u6280\u5de8\u982d\u3002 <strong>\u60c5\u6cc1<\/strong> \u5176\u4e2d\u63d0\u5230\u4e86\u300c\u860b\u679c\u300d\u3002<\/p>\n<p>\u95dc\u65bc\u9673\u8ff0\u986f\u800c\u6613\u898b\u7684\u4e8b\u60c5\uff0c\u5728\u884c\u696d\u90e8\u843d\u683c\u548c\u65b0\u805e\u7db2\u7ad9\u4e2d\u63d0\u53ca\u60a8\u7684\u54c1\u724c\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u77e5\u540d\u5ea6\u3002\u52aa\u529b\u8b93\u60a8\u7684\u54c1\u724c\u5728\u76f8\u95dc\u4e14\u9ad8\u6d41\u91cf\u7684\u7db2\u7ad9\u4e0a\u7a81\u51fa\u986f\u793a\uff0c\u4ee5\u589e\u5f37\u60a8\u7684 SEO \u6548\u80fd\u3002<\/p>\n<p><em><strong>\u516c\u95dc\u4ee3\u8868\u5011\uff0c\u6b61\u547c\u5427\uff01<\/strong><\/em><\/p>\n<p>\u9019\u7a2e\u65b9\u6cd5\u5f37\u8abf\u4e86\u900f\u904e\u63d0\u53ca\u57f9\u990a\u5f37\u5927\u7684\u7db2\u8def\u5f62\u8c61\u548c\u8072\u8b7d\u7684\u91cd\u8981\u6027\uff0c\u9019\u53ef\u4ee5\u986f\u8457\u5f71\u97ff\u641c\u5c0b\u6392\u540d\u3002\u9f13\u52f5\u7528\u6236\u751f\u6210\u5167\u5bb9\u4e26\u8207\u884c\u696d\u5f71\u97ff\u8005\u4e92\u52d5\u53ef\u4ee5\u5e6b\u52a9\u63d0\u9ad8\u9019\u4e9b\u63d0\u53ca\u7684\u983b\u7387\u548c\u54c1\u8cea\u3002<\/p>\n<h2><a id=\"strategic-seo-adjustments-based-on-leaks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6839\u64da\u6d29\u6f0f\u60c5\u6cc1\u5c0d SEO \u9032\u884c\u7b56\u7565\u8abf\u6574<\/h2>\n<p>\u90a3\u9ebc\u4f60\u61c9\u8a72\u5982\u4f55\u8655\u7406\u6240\u6709\u9019\u4e9b\u6d29\u6f0f\u7684\u8cc7\u8a0a\u5462\uff1f\u55ef\uff0c\u770b\u4f86\u512a\u8cea\u3001\u8ff7\u4eba\u7684\u5167\u5bb9\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u91cd\u8981\u3002\u60a8\u7684\u5167\u5bb9\u61c9\u8a72\u5177\u6709\u8996\u89ba\u5438\u5f15\u529b\u3001\u5b9a\u671f\u66f4\u65b0\u4e26\u5145\u6eff\u5404\u7a2e\u591a\u5a92\u9ad4\u5143\u7d20\u3002<\/p>\n<p>\u591a\u6a23\u5316\u7684\u5167\u5bb9\u683c\u5f0f\u548c\u7d93\u5e38\u5237\u65b0\u7684\u5e16\u5b50\u5c07\u4fdd\u7559\u7528\u6236\u7684\u8208\u8da3\u4e26\u78ba\u4fdd\u4ed6\u5011\u8fd4\u56de\u66f4\u591a\u3002<\/p>\n<p>\u5728\u6574\u500b\u7db2\u7ad9\u4e2d\u4fdd\u6301\u9801\u9762\u6a19\u984c\u7684\u4e00\u81f4\u6027\u3001\u9023\u8cab\u7684\u54c1\u724c NAP\uff08\u5c24\u5176\u662f\u300cN\u300d\uff09\u3001\u5167\u90e8\u9023\u7d50\u548c\u4e3b\u984c\u76f8\u95dc\u6027\u81f3\u95dc\u91cd\u8981\u3002\u4e00\u81f4\u6027\u6709\u52a9\u65bc\u5efa\u7acb\u4e00\u500b\u5f37\u5927\u7684\u3001\u6709\u51dd\u805a\u529b\u7684\u7d50\u69cb\uff0cGoogle \u7b49\u641c\u5c0b\u5f15\u64ce\u53ef\u4ee5\u8f15\u9b06\u5730\u7834\u89e3\u548c\u6392\u540d\uff0c\u53cd\u6620\u60a8\u7db2\u7ad9\u7684\u4e00\u822c\u4e3b\u984c\u76f8\u95dc\u6027\u548c\u5f71\u97ff\u529b\u3002<\/p>\n<p>\u6709\u6548\u7684\u5167\u90e8\u9023\u7d50\u7b56\u7565\u53ef\u589e\u5f37\u5c0e\u822a\u4e26\u5354\u52a9\u5206\u767c <strong>\u9023\u7d50\u8cc7\u7522<\/strong> \u8de8\u91cd\u8981\u9801\u9762\uff0c\u63d0\u9ad8\u6392\u540d\u3002<\/p>\n<p>\u7576\u7136\uff0c\u4e5f\u8981\u53d6\u5f97\u9023\u7d50\u2014\u2014\u5927\u91cf\u9ad8\u54c1\u8cea\u7684\u3001\u8207\u4e3b\u984c\u76f8\u95dc\u7684\uff08\u5c0d\u65bc\u672c\u5730\u4f01\u696d\u4f86\u8aaa\u662f\u8207\u5730\u7406\u76f8\u95dc\u7684\uff09\u53cd\u5411\u9023\u7d50\u3002<\/p>\n<h2><a id=\"leak-on-google\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6d29\u6f0f\uff0cGoogle<\/h2>\n<p>\u9019\u4e9b\u6d29\u5bc6\u4e8b\u4ef6\u53ef\u80fd\u70ba Google \u7684\u6392\u540d\u56e0\u7d20\u63d0\u4f9b\u4e86\u5bf6\u8cb4\u7684\u898b\u89e3\uff0c\u5f37\u8abf\u4e86\u76f8\u61c9\u5730\u7406\u89e3\u548c\u8abf\u6574\u6211\u5011 SEO \u7b56\u7565\u7684\u5fc5\u8981\u6027\u3002\u6216\u8005\uff0c\u9019\u53ef\u80fd\u662f\u4e00\u7a2e\u7cbe\u5fc3\u8a2d\u8a08\u7684\u7b56\u7565\uff0c\u76ee\u7684\u662f\u8f49\u79fb\u4eba\u5011\u5c0d Google \u7d93\u5e38\u53d7\u5230\u6279\u8a55\u7684\u641c\u5c0b\u751f\u6210\u9ad4\u9a57\u548c\u6ed1\u7a3d\u7cdf\u7cd5\u7684 AI \u6982\u8ff0\u7684\u6ce8\u610f\u529b\u3002\u4f60\u7684\u65c5\u8cbb\u53ef\u80fd\u6703\u6539\u8b8a\u3002<\/p>\n<p>\u5047\u8a2d\u6d29\u6f0f\u7684\u5167\u5bb9\u5c6c\u5be6\uff0c\u5f9e\u4e0d\u540c\u7684 PageRank \u8b8a\u5316\u548c NavBoost \u7cfb\u7d71\u5230 PQ \u5206\u6578\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u5167\u5bb9\u5353\u8d8a\u548c\u65b0\u9bae\u5ea6\u7684\u91cd\u8981\u6027\uff0c\u9019\u4e9b\u62ab\u9732\u8aaa\u660e\u4e86 Google \u641c\u5c0b\u6f14\u7b97\u6cd5\u8907\u96dc\u4e14\u4e0d\u65b7\u767c\u5c55\u7684\u672c\u8cea\u3002<\/p>\n<p>\u9019\u4e9b\u555f\u793a\u63d0\u9192 SEO \u5c08\u5bb6\u548c\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u8feb\u5207\u9700\u8981\u63a1\u53d6\u4e3b\u52d5\u4e14\u8a0a\u606f\u9748\u901a\u7684\u65b9\u6cd5\u4f86\u512a\u5316\u641c\u5c0b\u5f15\u64ce\u3002\u5728 Boomcycle Digital 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