{"id":4688,"date":"2024-05-01T10:04:25","date_gmt":"2024-05-01T02:04:25","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4688"},"modified":"2024-05-01T10:05:39","modified_gmt":"2024-05-01T02:05:39","slug":"googles-eat-an-seo-guide","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/advanced-seo\/\u8c37\u6b4c\u5403\u6389\u4e86-seo-\u6307\u5357\/","title":{"rendered":"\u63ed\u79d8 Google \u7684 EAT\uff1a\u63d0\u9ad8\u7db2\u7ad9\u54c1\u8cea\u7684 SEO \u6307\u5357"},"content":{"rendered":"

\u00a0\u5728\u4e0d\u65b7\u767c\u5c55\u7684\u6578\u4f4d\u884c\u92b7\u9818\u57df\uff0c\u4e86\u89e3 Google \u7684 EAT\uff08\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u81f3\u95dc\u91cd\u8981\u3002 EAT \u662f SEO \u7b56\u7565\u7684\u57fa\u77f3\uff0c\u6c7a\u5b9a\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u6392\u540d\u3002 EAT \u5230\u5e95\u662f\u4ec0\u9ebc\uff1f EAT\u5f37\u8abf\u5411\u4f7f\u7528\u8005\u5448\u73fe\u9ad8\u54c1\u8cea\u3001\u503c\u5f97\u4fe1\u8cf4\u3001\u6b0a\u5a01\u7684\u5167\u5bb9\u7684\u91cd\u8981\u6027\u3002<\/p>\n

<\/span><\/a>\u4e86\u89e3 EAT<\/h2>\n

\u00a0\u4ec0\u9ebc\u662f\u5403\uff1f EAT \u662f Google \u5236\u5b9a\u7684\u4e00\u5957\u6307\u5357\uff0c\u7528\u65bc\u8a55\u4f30\u5167\u5bb9\u5275\u4f5c\u8005\u7684\u8cea\u91cf\uff0c\u5f37\u8abf\u4ed6\u5011\u7684\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u3002\u8868\u73fe\u51fa\u9ad8\u6c34\u6e96 EAT \u7684\u7db2\u7ad9\u53ef\u80fd\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6392\u540d\u66f4\u9ad8\uff0c\u9019\u4f7f\u5176\u6210\u70ba SEO \u7b56\u7565\u7684\u95dc\u9375\u6392\u540d\u56e0\u7d20\u3002 Google \u7684 EAT \u6307\u5357\u65e8\u5728\u78ba\u4fdd\u5411\u7528\u6236\u63d0\u4f9b\u4f86\u81ea\u53ef\u4fe1\u8cf4\u4f86\u6e90\u7684\u53ef\u9760\u4e14\u6e96\u78ba\u7684\u8cc7\u8a0a\u3002<\/p>\n

<\/span><\/a>\u70ba\u4ec0\u9ebc EAT \u5c0d SEO \u5f88\u91cd\u8981\uff1f<\/h3>\n

E \u5c0d\u65bc\u9ad4\u9a57\u7684\u91cd\u8981\u6027\u5728 Google \u5f37\u8abf\u54c1\u8cea\u8a55\u4f30\u8005\u8a55\u4f30\u5167\u5bb9\u4e2d\u7684 EAT \u6c34\u6e96\u6642\u986f\u800c\u6613\u898b\u3002\u900f\u904e\u512a\u5148\u8003\u616e EAT \u9ad8\u7684\u7db2\u7ad9\uff0cGoogle \u65e8\u5728\u900f\u904e\u5411\u7528\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u4e14\u53ef\u9760\u7684\u8cc7\u8a0a\u4f86\u589e\u5f37\u7528\u6236\u7684\u641c\u5c0b\u9ad4\u9a57\u3002\u4e0d\u7b26\u5408 EAT \u6a19\u6e96\u7684\u7db2\u7ad9\u53ef\u80fd\u6703\u9762\u81e8\u641c\u5c0b\u6392\u540d\u4e0b\u964d\u7684\u98a8\u96aa\uff0c\u9019\u51f8\u986f\u4e86\u5728\u5167\u5bb9\u5275\u5efa\u548c SEO \u7b56\u7565\u4e2d\u5efa\u7acb EAT \u7684\u91cd\u8981\u6027\u3002<\/p>\n

<\/span><\/a>Google \u7684 EAT \u6307\u5357<\/h2>\n

\u00a0### \u6df1\u5165\u4e86\u89e3 Google \u7684 EAT \u6307\u5357<\/p>\n

Google \u7684 EAT\uff08\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u6307\u5357\u5728\u78ba\u5b9a\u7dda\u4e0a\u5167\u5bb9\u7684\u54c1\u8cea\u548c\u53ef\u4fe1\u5ea6\u65b9\u9762\u767c\u63ee\u8457\u95dc\u9375\u4f5c\u7528\u3002\u9019\u4e9b\u6e96\u5247\u65e8\u5728\u78ba\u4fdd\u5411\u7528\u6236\u63d0\u4f9b\u4f86\u81ea\u53ef\u4fe1\u8cf4\u4f86\u6e90\u7684\u6e96\u78ba\u53ef\u9760\u7684\u8cc7\u8a0a\u3002\u6709\u6548\u5c55\u793a EAT \u7684\u7db2\u7ad9\u66f4\u6709\u53ef\u80fd\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762 (SERP) \u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u900f\u904e\u8a55\u4f30\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7b49\u56e0\u7d20\uff0cGoogle \u65e8\u5728\u900f\u904e\u63a8\u5ee3\u9ad8\u54c1\u8cea\u5167\u5bb9\u4f86\u63d0\u4f9b\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u4e86\u89e3\u4e26\u5be6\u65bd Google \u7684 EAT \u6307\u5357\u53ef\u4ee5\u986f\u8457\u5f71\u97ff\u60a8\u7684\u7db2\u7ad9\u5728\u6578\u4f4d\u74b0\u5883\u4e2d\u7684\u53ef\u898b\u5ea6\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n

<\/span><\/a>\u5982\u4f55\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5c55\u793a EAT<\/h3>\n

\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5c55\u793a EAT \u5305\u62ec\u5c55\u793a\u60a8\u6240\u5728\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\u3001\u900f\u904e\u63d0\u4f9b\u539f\u5275\u898b\u89e3\u6216\u6578\u64da\u4f86\u5efa\u7acb\u6b0a\u5a01\uff0c\u4ee5\u53ca\u900f\u904e\u900f\u660e\u5ea6\u548c\u53ef\u9760\u6027\u5efa\u7acb\u4fe1\u4efb\u3002\u5275\u9020\u6709\u95dc\u300c\u4f60\u7684\u91d1\u9322\u6216\u4f60\u7684\u751f\u6d3b\u300d(YMYL) \u4e3b\u984c\u7684\u5168\u9762\u4e14\u7d93\u904e\u6df1\u5165\u7814\u7a76\u7684\u5167\u5bb9\u3001\u78ba\u4fdd\u8cc7\u8a0a\u7684\u6e96\u78ba\u6027\u4ee5\u53ca\u5f15\u7528\u53ef\u9760\u7684\u4f86\u6e90\u90fd\u6709\u52a9\u65bc\u63d0\u9ad8\u4f60\u7684 EAT\u3002\u5b9a\u671f\u66f4\u65b0\u60a8\u7684\u5167\u5bb9\u4ee5\u53cd\u6620\u6700\u65b0\u7684\u884c\u696d\u8da8\u52e2\u3001\u6709\u6548\u5730\u89e3\u6c7a\u7528\u6236\u67e5\u8a62\u4e26\u8207\u60a8\u7684\u53d7\u773e\u4e92\u52d5\uff0c\u53ef\u4ee5\u9032\u4e00\u6b65\u589e\u5f37\u60a8\u7db2\u7ad9\u7684 EAT \u5f62\u8c61\u4e26\u63d0\u9ad8\u5176\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002<\/p>\n

<\/span><\/a>\u7372\u5f97\u66f4\u597d\u6392\u540d\u6240\u9700\u7684 EAT \u6c34\u5e73<\/h3>\n

\u7372\u5f97\u66f4\u597d\u6392\u540d\u6240\u9700\u7684 EAT \u6c34\u5e73\u56e0\u884c\u696d\u5167\u7684\u5229\u57fa\u548c\u7af6\u722d\u800c\u7570\u3002\u5c08\u6ce8\u65bc YMYL \u4e3b\u984c\u6216\u4fe1\u4efb\u548c\u5c08\u696d\u77e5\u8b58\u81f3\u95dc\u91cd\u8981\u7684\u884c\u696d\u7684\u7db2\u7ad9\u53ef\u80fd\u9700\u8981\u5c55\u793a\u66f4\u9ad8\u6c34\u5e73\u7684 EAT \u624d\u80fd\u6709\u6548\u7af6\u722d\u3002\u5b9a\u671f\u9032\u884c EAT \u5be9\u6838\u3001\u512a\u5316\u7db2\u7ad9\u7684\u884c\u52d5\u53ef\u7528\u6027\u548c\u7db2\u7ad9\u5b89\u5168\u6027\u4ee5\u53ca\u57f9\u990a\u7a4d\u6975\u7684\u7528\u6236\u56de\u994b\u53ef\u4ee5\u5e6b\u52a9\u63d0\u5347\u60a8\u7684 EAT \u4e26\u5411\u641c\u5c0b\u5f15\u64ce\u8868\u660e\u60a8\u7684\u5167\u5bb9\u53ef\u9760\u4e14\u5177\u6709\u6b0a\u5a01\u6027\u3002\u900f\u904e\u512a\u5148\u8003\u616e EAT \u63d0\u5347\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u7684\u6392\u540d\u6f5b\u529b\u4e26\u5438\u5f15\u66f4\u591a\u53c3\u8207\u7684\u53d7\u773e\u3002<\/p>\n

<\/span><\/a>\u63d0\u9ad8\u7db2\u7ad9\u7684\u54c1\u8cea<\/h2>\n

\u00a0\u63d0\u9ad8\u7db2\u7ad9\u7684\u53ef\u4fe1\u5ea6\u548c\u6b0a\u5a01\u6027\u5c0d\u65bc\u5728\u53d7\u773e\u548c\u641c\u5c0b\u5f15\u64ce\u4e2d\u5efa\u7acb\u53ef\u4fe1\u5ea6\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u63d0\u4f9b\u6e96\u78ba\u7684\u8cc7\u8a0a\u3001\u5f15\u7528\u53ef\u9760\u7684\u4f86\u6e90\u4e26\u5c55\u793a\u60a8\u6240\u5728\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u60a8\u53ef\u4ee5\u589e\u5f37\u7db2\u7ad9\u7684 EAT\u3002\u5275\u5efa\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\u4e0d\u50c5\u6d89\u53ca\u95dc\u9375\u5b57\u512a\u5316\uff0c\u9084\u6d89\u53ca\u5411\u7528\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u4e14\u76f8\u95dc\u7684\u8cc7\u8a0a\u3002 Google \u91cd\u8996\u512a\u5148\u8003\u616e EAT \u7684\u7db2\u7ad9\uff0c\u56e0\u70ba\u5b83\u6709\u52a9\u65bc\u63d0\u4f9b\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u4e26\u78ba\u4fdd\u5411\u7528\u6236\u63d0\u4f9b\u4f86\u81ea\u6b0a\u5a01\u4f86\u6e90\u7684\u53ef\u4fe1\u8cc7\u8a0a\u3002<\/p>\n

\u4e86\u89e3\u54c1\u8cea\u8a55\u4f30\u8005\u5728\u8a55\u4f30 EAT \u4e2d\u7684\u4f5c\u7528\u5c0d\u65bc\u512a\u5316\u7db2\u7ad9\u7684\u641c\u5c0b\u6392\u540d\u81f3\u95dc\u91cd\u8981\u3002\u54c1\u8cea\u8a55\u4f30\u54e1\u5728\u6839\u64da EAT \u6307\u5357\u8a55\u4f30\u5167\u5bb9\u54c1\u8cea\u65b9\u9762\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\u3002\u900f\u904e\u8b93\u60a8\u7684\u5167\u5bb9\u7b26\u5408 Google \u7684 EAT \u6a19\u6e96\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u7684\u77e5\u540d\u5ea6\u4e26\u5438\u5f15\u66f4\u591a\u53d7\u773e\u3002\u8ddf\u4e0a Google \u7684 EAT \u66f4\u65b0\u548c\u6307\u5357\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5728 SEO \u7b56\u7565\u4e2d\u4fdd\u6301\u9818\u5148\u4e26\u63d0\u9ad8\u7db2\u7ad9\u7684\u6574\u9ad4\u54c1\u8cea\u3002<\/p>\n

<\/span><\/a>SEO EAT \u6307\u5357<\/h2>\n

\u00a0\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u7dda\u4e0a\u74b0\u5883\u4e2d\uff0c\u5c07 EAT\uff08\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u6574\u5408\u5230\u60a8\u7684 SEO \u7b56\u7565\u4e2d\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u512a\u5148\u8003\u616e EAT \u539f\u5247\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u4e2d\u7684\u53ef\u4fe1\u5ea6\u548c\u53ef\u898b\u5ea6\u3002\u5f37\u8abf\u9ad8\u54c1\u8cea\u3001\u6b0a\u5a01\u548c\u503c\u5f97\u4fe1\u8cf4\u7684\u5167\u5bb9\u7b26\u5408 Google \u7684\u6392\u540d\u6a19\u6e96\uff0c\u4e26\u589e\u52a0\u60a8\u7372\u5f97\u66f4\u9ad8\u6392\u540d\u7684\u6a5f\u6703\u3002<\/p>\n

<\/span><\/a>\u6700\u5927\u5316 EAT \u4ee5\u63d0\u5347\u641c\u5c0b\u6392\u540d<\/h3>\n

\u70ba\u4e86\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528 EAT \u4f86\u63d0\u9ad8\u641c\u5c0b\u6392\u540d\uff0c\u8acb\u5c08\u6ce8\u65bc\u60a8\u6240\u5728\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u900f\u904e\u63d0\u4f9b\u7368\u7279\u7684\u898b\u89e3\u4f86\u5efa\u7acb\u6b0a\u5a01\uff0c\u4e26\u900f\u904e\u900f\u660e\u548c\u53ef\u9760\u7684\u5167\u5bb9\u5efa\u7acb\u4fe1\u4efb\u3002\u52aa\u529b\u5275\u9020\u6709\u50f9\u503c\u7684\u3001\u7d93\u904e\u5145\u5206\u7814\u7a76\u7684\u5167\u5bb9\uff0c\u7279\u5225\u662f\u300c\u4f60\u7684\u91d1\u9322\u6216\u4f60\u7684\u751f\u6d3b\u300d(YMYL) \u4e3b\u984c\uff0c\u540c\u6642\u78ba\u4fdd\u6e96\u78ba\u6027\u4e26\u5f15\u7528\u4fe1\u8b7d\u826f\u597d\u7684\u4f86\u6e90\u3002\u900f\u904e\u4e0d\u65b7\u66f4\u65b0\u5167\u5bb9\u3001\u6eff\u8db3\u53d7\u773e\u9700\u6c42\u4e26\u5438\u5f15\u7528\u6236\uff0c\u60a8\u53ef\u4ee5\u589e\u5f37\u60a8\u7684 EAT \u5f62\u8c61\u4e26\u63d0\u5347\u60a8\u7684\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002<\/p>\n

<\/span><\/a>\u5be6\u4f5c EAT \u4ee5\u7372\u5f97\u66f4\u597d\u7684 SEO \u6548\u80fd<\/h3>\n

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