{"id":4256,"date":"2024-04-23T02:12:13","date_gmt":"2024-04-22T18:12:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4256"},"modified":"2024-04-23T02:14:36","modified_gmt":"2024-04-22T18:14:36","slug":"comprehending-googles-e-a-t-directives-enhancing-for-quality-assessors-and-people-centric-content","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/\u7406\u89e3google\u7684\u98f2\u98df\u6307\u4ee4\uff0c\u589e\u5f37\u54c1\u8cea\u8a55\u4f30\u4eba\u54e1\u548c\u4ee5\u4eba\u70ba\u672c\/","title":{"rendered":"\u7406\u89e3 Google \u7684 EAT \u6307\u4ee4\uff1a\u589e\u5f37\u54c1\u8cea\u8a55\u4f30\u4eba\u54e1\u548c\u4ee5\u4eba\u70ba\u672c\u7684\u5167\u5bb9"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-artificial-hand-and-a-human-hand-play-cats-cradle-with-a-blue.jpg\" alt=\"\" \/><\/p>\n<p><strong>\u958b\u59cb\u5403<\/strong><\/p>\n<p>Google \u7684 EAT \u6307\u4ee4\u5728\u78ba\u5b9a\u7dda\u4e0a\u5167\u5bb9\u7684\u5353\u8d8a\u6027\u548c\u53ef\u9760\u6027\u65b9\u9762\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002 EAT \u4ee3\u8868\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u5c55\u73fe\u4e86 Google \u5c0d\u4f7f\u7528\u8005\u6eff\u610f\u5ea6\u548c\u53ef\u9760\u8cc7\u8a0a\u50b3\u905e\u7684\u91cd\u8996\u3002\u6b64\u6846\u67b6\u53ef\u5354\u52a9\u5167\u5bb9\u88fd\u4f5c\u8005\u9075\u5b88 Google \u7684\u57fa\u6e96\uff0c\u4ee5\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) \u7b56\u7565\u4e26\u6709\u6548\u5730\u670d\u52d9\u5176\u53d7\u773e\u3002<\/p>\n<p><strong>\u5b9a\u7fa9 EAT<\/strong><\/p>\n<p>EAT\u9ad4\u73fe\u4e86\u7db2\u9801\u6216\u7db2\u7ad9\u5728\u50b3\u64ad\u6709\u50f9\u503c\u8cc7\u8a0a\u65b9\u9762\u6240\u5c55\u73fe\u7684\u719f\u7df4\u7a0b\u5ea6\u3001\u5f71\u97ff\u529b\u548c\u53ef\u4fe1\u5ea6\u3002 Google \u4ed4\u7d30\u6aa2\u8996\u9019\u4e9b\u5143\u7d20\uff0c\u4ee5\u8a55\u4f30\u5167\u5bb9\u7684\u50f9\u503c\u548c\u76f8\u95dc\u6027\uff0c\u5c24\u5176\u662f\u8207\u5f71\u97ff\u4f7f\u7528\u8005\u798f\u7949\u3001\u5e78\u798f\u6216\u8ca1\u52d9\u72c0\u6cc1\u7684\u300c\u4f60\u7684\u91d1\u9322\u6216\u4f60\u7684\u751f\u6d3b\u300d(YMYL) \u76f8\u95dc\u7684\u4e3b\u984c\u3002<\/p>\n<p><strong>EAT \u5728 Google \u6392\u540d\u4e2d\u7684\u91cd\u8981\u6027<\/strong><\/p>\n<p>EAT \u4ee3\u8868 Google \u641c\u5c0b\u54c1\u8cea\u6307\u4ee4\u7684\u4e00\u500b\u91cd\u8981\u65b9\u9762\uff0c\u5f71\u97ff\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u6392\u540d\u3002\u5177\u6709\u9ad8 EAT \u7684\u7db2\u7ad9\u66f4\u6709\u53ef\u80fd\u4f54\u64da\u986f\u8457\u4f4d\u7f6e\uff0c\u56e0\u70ba\u5b83\u5011\u88ab\u8996\u70ba\u53ef\u9760\u4e14\u53ef\u9760\u7684\u8cc7\u8a0a\u4f86\u6e90\u3002 Google\u5f15\u5165\u4e86EAT\uff0c\u512a\u5148\u8003\u616e\u500b\u4eba\u7d93\u9a57\u548c\u5c08\u696d\u77e5\u8b58\uff0c\u78ba\u4fdd\u7528\u6236\u6536\u5230\u6e96\u78ba\u4e14\u503c\u5f97\u4fe1\u8cf4\u7684\u5167\u5bb9\u3002<\/p>\n<p><strong>\u54c1\u8cea\u8a55\u4f30\u54e1\u6307\u4ee4\u6982\u8ff0<\/strong><\/p>\n<p>Google\u7684\u54c1\u8cea\u8a55\u4f30\u4eba\u54e1\u6839\u64daEAT\u6307\u6a19\u5c0d\u7db2\u9801\u9032\u884c\u8a55\u4f30\uff0c\u8a55\u4f30\u5167\u5bb9\u9ad4\u73fe\u5c08\u696d\u6027\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u7a0b\u5ea6\u3002\u9019\u4e9b\u6307\u4ee4\u900f\u904e\u8a8d\u53ef\u9ad8\u54c1\u8cea\u3001\u53ef\u9760\u7684\u8cc7\u8a0a\u4ee5\u53ca\u8b58\u5225\u548c\u6e1b\u5c11\u4f4e EAT \u7684\u4e0d\u53ef\u9760\u9801\u9762\u4f86\u5e6b\u52a9\u589e\u5f37\u6574\u9ad4\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n<h2><a id=\"implementing-e-a-t-in-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5728 SEO \u4e2d\u5be6\u73fe EAT<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-hourglass-running-out-of-time-with-cookie-pieces-and-crumbs-mi.png\" alt=\"\" \/><\/p>\n<p>\u589e\u5f37\u60a8\u7684\u91d1\u9322\u6216\u751f\u6d3b (YMYL) EAT \u5167\u5bb9\u8457\u91cd\u65bc\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u4ee5\u63d0\u9ad8\u5f71\u97ff\u4f7f\u7528\u8005\u798f\u7949\u3001\u8ca1\u52d9\u6216\u5e78\u798f\u7684\u5167\u5bb9\u7684\u54c1\u8cea\u548c\u53ef\u4fe1\u5ea6\u3002\u900f\u904e\u5728 YMYL \u4e3b\u984c\u4e2d\u5c55\u793a\u9ad8\u6c34\u6e96\u7684 EAT\uff0c\u7db2\u7ad9\u53ef\u4ee5\u63d0\u9ad8\u5176\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u4e26\u63d0\u4f9b\u6709\u6548\u6eff\u8db3\u7528\u6236\u9700\u6c42\u7684\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3002<\/p>\n<h2><a id=\"importance-of-first-hand-experience-in-e-a-t\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>EAT \u4e2d\u7b2c\u4e00\u624b\u7d93\u9a57\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u7b2c\u4e00\u624b\u7d93\u9a57\u5728 EAT \u4e2d\u767c\u63ee\u95dc\u9375\u4f5c\u7528\uff0c\u56e0\u70ba Google \u91cd\u8996\u900f\u904e\u76f4\u63a5\u53c3\u8207\u67d0\u500b\u4e3b\u984c\u800c\u7372\u5f97\u7684\u898b\u89e3\u3002\u5167\u5bb9\u88fd\u4f5c\u8005\u61c9\u7d50\u5408\u751f\u6d3b\u7d93\u9a57\u548c\u5c08\u696d\u77e5\u8b58\uff0c\u4ee5\u5efa\u7acb\u89c0\u773e\u7684\u4fe1\u8b7d\u548c\u4fe1\u4efb\u3002 Google\u512a\u5148\u8003\u616e\u7b2c\u4e00\u624b\u77e5\u8b58\uff0c\u4ee5\u78ba\u4fdd\u6e96\u78ba\u3001\u53ef\u9760\u7684\u8cc7\u8a0a\u50b3\u905e\uff0c\u63d0\u5347\u5167\u5bb9\u7684\u6574\u9ad4\u54c1\u8cea\u3002<\/p>\n<h2><a id=\"evaluating-e-a-t-elements-for-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8a55\u4f30 SEO \u7684 EAT \u5143\u4ef6<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-Open-sign-hangs-on-a-stack-of-modal-windows-with-a-hand-votin.jpg\" alt=\"\" \/><\/p>\n<p>\u5728\u8a55\u4f30 SEO \u7684 EAT \u8981\u7d20\u6642\uff0c\u8acb\u8003\u616e\u5167\u5bb9\u53cd\u6620\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u7684\u7a0b\u5ea6\u3002\u9ad8 EAT \u8a0a\u865f\u53ef\u63d0\u9ad8\u641c\u5c0b\u6392\u540d\uff0c\u800c\u4f4e EAT \u53ef\u80fd\u6703\u5c0e\u81f4\u53ef\u898b\u5ea6\u964d\u4f4e\u3002\u900f\u904e\u8207 Google \u7684\u641c\u5c0b\u54c1\u8cea\u6307\u793a\u4fdd\u6301\u4e00\u81f4\u4e26\u63d0\u5347 EAT\uff0c\u7db2\u7ad9\u53ef\u4ee5\u64f4\u5927\u5176\u7dda\u4e0a\u5f71\u97ff\u529b\uff0c\u4e26\u5411\u7528\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u3001\u503c\u5f97\u4fe1\u8cf4\u7684\u5167\u5bb9\u3002<\/p>\n<h2><a id=\"enhancing-e-a-t-for-better-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u589e\u5f37 EAT \u4ee5\u7372\u5f97\u66f4\u597d\u7684\u6392\u540d<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/An-upright-connected-TV-remote-with-a-kangaroo-standing-to-its-fr.jpg\" alt=\"\" \/><\/p>\n<p>Google \u7684 EAT \u6307\u793a\u662f\u78ba\u5b9a\u7dda\u4e0a\u5167\u5bb9\u7684\u54c1\u8cea\u548c\u53ef\u4fe1\u5ea6\u7684\u95dc\u9375\u8981\u7d20\u3002\u63d0\u9ad8 EAT\uff08\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff09\u5c0d\u65bc\u9075\u5b88 Google \u7684\u6a19\u6e96\u548c\u52a0\u5f37\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) \u6d3b\u52d5\u4ee5\u6709\u6548\u6eff\u8db3\u53d7\u773e\u7684\u9700\u6c42\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3><a id=\"increasing-the-level-of-e-a-t-in-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u63d0\u9ad8\u5167\u5bb9\u4e2d\u7684EAT\u6c34\u5e73<\/h3>\n<p>\u63d0\u9ad8\u5167\u5bb9\u4e2d\u7684 EAT \u6c34\u5e73\u9700\u8981\u5c55\u793a\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u548c\u53ef\u4fe1\u5ea6\uff0c\u4ee5\u4fbf\u70ba\u7528\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3002\u900f\u904e\u5f37\u8abf\u9019\u4e9b\u65b9\u9762\uff0c\u7db2\u7ad9\u53ef\u4ee5\u63d0\u9ad8\u5176\u53ef\u4fe1\u5ea6\u4e26\u63d0\u9ad8\u641c\u5c0b\u7d50\u679c\u7684\u6392\u540d\uff0c\u6700\u7d42\u63d0\u9ad8\u7528\u6236\u7684\u4fe1\u4efb\u5ea6\u548c\u6eff\u610f\u5ea6\u3002<\/p>\n<h3><a id=\"tips-to-improve-your-e-a-t-score\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u63d0\u9ad8 EAT \u5206\u6578\u7684\u6280\u5de7<\/h3>\n<p>\u70ba\u4e86\u63d0\u9ad8\u60a8\u7684 EAT \u5206\u6578\uff0c\u8acb\u5c08\u6ce8\u65bc\u7de8\u5beb\u9ad8\u54c1\u8cea\u3001\u7d93\u904e\u7cbe\u5fc3\u7814\u7a76\u7684\u5167\u5bb9\uff0c\u9019\u4e9b\u5167\u5bb9\u9ad4\u73fe\u51fa\u8a72\u4e3b\u984c\u7684\u5c08\u696d\u77e5\u8b58\u3002\u900f\u904e\u5f15\u7528\u53ef\u9760\u4f86\u6e90\u4e26\u5c55\u793a\u6df1\u5165\u7684\u77e5\u8b58\u5eab\u4f86\u5efa\u7acb\u6b0a\u5a01\u3002\u900f\u904e\u4fdd\u6301\u900f\u660e\u4e26\u5411\u53d7\u773e\u63d0\u4f9b\u6e96\u78ba\u7684\u8cc7\u8a0a\u4f86\u57f9\u990a\u53ef\u4fe1\u5ea6\u3002<\/p>\n<h3><a id=\"strategies-for-people-first-e-a-t-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ee5\u4eba\u70ba\u672c\u7684 EAT \u5167\u5bb9\u7b56\u7565<\/h3>\n<p>\u88fd\u4f5c\u4ee5\u4eba\u70ba\u672c\u7684 EAT \u5167\u5bb9\u9700\u8981\u512a\u5148\u8003\u616e\u4f7f\u7528\u8005\u7684\u9700\u6c42\u548c\u50be\u5411\u3002\u5ba2\u88fd\u5316\u60a8\u7684\u5167\u5bb9\u4f86\u89e3\u6c7a\u7528\u6236\u7684\u7591\u554f\u4e26\u70ba\u4ed6\u5011\u7684\u56f0\u5883\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u3002\u512a\u5148\u8003\u616e\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u53c3\u8207\u5ea6\u548c\u4fe1\u4efb\u5ea6\uff0c\u70ba EAT \u5960\u5b9a\u5805\u5be6\u7684\u57fa\u790e\u4e26\u63d0\u9ad8\u60a8\u7684\u6574\u9ad4 SEO \u6548\u80fd\u3002<\/p>\n<h2><a id=\"google-s-guidelines-on-e-a-t\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u7684 EAT \u6307\u5357<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/Anime-style-hands-drawn-in-the-pose-of-the-kamehameha-with-a-phot.jpg\" alt=\"\" \/><\/p>\n<h3><a id=\"understanding-google-s-e-a-t-guidelines\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e86\u89e3 Google \u7684 EAT \u6307\u4ee4<\/h3>\n<p>Google \u5236\u5b9a\u4e86 EAT \u6307\u5357\uff0c\u4ee5\u4fdd\u6301\u7dda\u4e0a\u5167\u5bb9\u7684\u54c1\u8cea\u548c\u53ef\u4fe1\u5ea6\u3002 EAT \u4ee3\u8868\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\uff0c\u662f Google \u63d0\u4f9b\u53ef\u9760\u8cc7\u8a0a\u548c\u6eff\u8db3\u4f7f\u7528\u8005\u9700\u6c42\u7684\u65b9\u6cd5\u8ad6\u7684\u57fa\u672c\u539f\u5247\u3002\u900f\u904e\u9075\u5b88\u9019\u4e9b\u539f\u5247\uff0c\u5167\u5bb9\u88fd\u4f5c\u8005\u53ef\u4ee5\u5b8c\u5584\u5176 SEO \u7b56\u7565\u4e26\u6709\u6548\u5730\u8207\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u3002<\/p>\n<h3><a id=\"evaluating-content-with-e-a-t-principles\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 EAT \u539f\u5247\u8a55\u4f30\u5167\u5bb9<\/h3>\n<p>\u900f\u904e EAT 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