{"id":3898,"date":"2024-04-10T17:57:33","date_gmt":"2024-04-10T09:57:33","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3898"},"modified":"2024-04-10T18:42:24","modified_gmt":"2024-04-10T10:42:24","slug":"what-is-account-based-marketing-abm","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/\u4ec0\u9ebc\u662f\u57fa\u65bc\u5e33\u6236\u7684\u71df\u92b7-abm\/","title":{"rendered":"\u89e3\u9396\u76ee\u6a19\u6210\u9577\uff1a\u57fa\u65bc\u4e3b\u5e33\u6236\u7684\u884c\u92b7 (ABM)"},"content":{"rendered":"<p>\u5404\u7a2e B2B \u884c\u92b7\u4eba\u54e1\u90fd\u6b61\u8fce\u5728\u5176\u6574\u9ad4\u884c\u92b7\u7b56\u7565\u4e2d\u63a1\u7528\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7 (ABM) \u6982\u5ff5\u3002 ABM 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\u5c31\u53ef\u4ee5\u70ba\u4efb\u4f55\u898f\u6a21\u7684 B2B \u7d44\u7e54\u5e36\u4f86\u512a\u52e2\u3002<\/p>\n<p>\u5f9e\u66f4\u8a73\u7d30\u7684\u89d2\u5ea6\u4f86\u770b\uff0cABM \u53ef\u4ee5\u70ba\u92b7\u552e\u3001\u884c\u92b7\u548c\u5ba2\u6236\u5e36\u4f86\u4e92\u60e0\u4e92\u5229\u3002<\/p>\n<p>ABM \u7121\u7e2b\u88dc\u5145\u4e86\u92b7\u552e\u5718\u968a\u9577\u671f\u4ee5\u4f86\u6240\u63a1\u7528\u7684\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u65b9\u6cd5\u3002\u900f\u904e\u7a4d\u6975\u53c3\u8207\u884c\u92b7\uff0c\u92b7\u552e\u5718\u968a\u53ef\u4ee5\u5728\u5916\u5c55\u5de5\u4f5c\u4e2d\u589e\u5f37\u500b\u4eba\u98a8\u683c\u3002\u70ba\u76ee\u6a19\u8cfc\u8cb7\u59d4\u54e1\u6703\u6210\u54e1\u91cf\u8eab\u5b9a\u5236\u884c\u92b7\u8a0a\u606f\u901a\u5e38\u6703\u52a0\u901f\u92b7\u552e\u6d41\u7a0b\uff0c\u5f9e\u800c\u63d0\u9ad8\u6210\u4ea4\u7387\u4e26\u52a0\u5feb\u4ea4\u6613\u5b8c\u6210\u901f\u5ea6\u3002<\/p>\n<p>\u884c\u92b7\u4e5f\u53d7\u76ca\u65bc\u88ab\u92b7\u552e\u5718\u968a\u8996\u70ba\u7b56\u7565\u5408\u4f5c\u8005\u3002\u884c\u92b7\u90e8\u9580\u8207\u92b7\u552e\u4eba\u54e1\u5c31\u5169\u500b\u5718\u968a\u5546\u5b9a\u7684\u9ad8\u6f5b\u529b\u76ee\u6a19\u7684\u660e\u78ba\u6e05\u55ae\u9032\u884c\u5408\u4f5c\uff0c\u800c\u4e0d\u662f\u63d0\u4f9b\u9010\u6f38\u6d88\u5931\u7684\u92b7\u552e\u7dda\u7d22\u3002\u6839\u64da <a href=\"https:\/\/tenten.co\/learning\/account-based-marketing\/\">84% \u7684\u4f01\u696d\u5229\u7528 ABM\uff0c\u63d0\u4f9b\u5353\u8d8a\u7684\u6295\u8cc7\u5831\u916c\u7387<\/a> \u8207\u5176\u4ed6\u884c\u92b7\u6d3b\u52d5\u76f8\u6bd4\u3002<\/p>\n<p>\u53e6\u4e00\u500b\u6b63\u9762\u6210\u679c\u662f ABM \u589e\u5f37\u4e86\u884c\u92b7\u5718\u968a\u5c0d\u66f4\u5ee3\u6cdb\u9818\u57df\u7684\u7406\u89e3 <a href=\"https:\/\/tenten.co\/learning\/tag\/abm\/\">\u76ee\u6a19\u807d\u773e\uff0c<\/a> \u900f\u904e\u8b58\u5225\u54ea\u4e9b\u5167\u5bb9\u548c\u8cc7\u8a0a\u6700\u80fd\u5f15\u8d77\u5171\u9cf4\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u63d0\u9ad8\u5176\u4ed6\u63aa\u65bd\u7684\u6709\u6548\u6027\u3002<\/p>\n<p>\u5ba2\u6236\u53ef\u4ee5\u900f\u904e\u66f4\u91cf\u8eab\u5b9a\u5236\u7684\u9ad4\u9a57\u5f62\u5f0f\u5f9e ABM \u4e2d\u53d7\u76ca\u3002\u8cb7\u5bb6\u66f4\u559c\u6b61\u500b\u4eba\u5316\u7684\u4e92\u52d5\uff0c\u800c ABM \u6b63\u662f\u8fce\u5408\u4e86\u9019\u7a2e\u504f\u597d\u3002\u63d0\u4f9b\u5f15\u8d77\u5171\u9cf4\u7684\u5ba2\u88fd\u5316\u5167\u5bb9\u548c\u8a0a\u606f\u9700\u8981\u9810\u5148\u4ed8\u51fa\u52aa\u529b\uff0c\u5ba2\u6236\u6703\u8a8d\u53ef\u4e26\u91cd\u8996\u9019\u4e00\u9ede\u2014\u2014\u900f\u904e\u5c08\u6ce8\u65bc\u76f8\u95dc\u5167\u5bb9\u4f86\u7bc0\u7701\u6642\u9593\u3002<\/p>\n<h2>\u5354\u8abf\u92b7\u552e\u548c\u884c\u92b7\u4ee5\u5be6\u65bd ABM \u7b56\u7565<\/h2>\n<p>\u6210\u529f\u7684\u6700\u7d42\u79d8\u8a23\u5728\u65bc\u8b93\u92b7\u552e\u548c\u884c\u92b7\u4f5c\u70ba\u4e00\u500b\u7d71\u4e00\u7684\u5ba2\u6236\u5718\u968a\u767c\u63ee\u4f5c\u7528\u3002\u5982\u679c\u6c92\u6709\u9019\u7a2e\u4e00\u81f4\u6027\uff0c\u60a8\u7684\u76ee\u6a19\u5ba2\u6236\u53ef\u80fd\u6703\u56e0\u70ba\u884c\u92b7\u548c\u92b7\u552e\u7684\u885d\u7a81\u800c\u9047\u5230\u812b\u7bc0\u7684\u9ad4\u9a57\uff0c\u800c\u4e0d\u662f\u70ba\u8207\u95dc\u9375\u6c7a\u7b56\u8005\u7684\u6709\u6548\u4e92\u52d5\u92ea\u5e73\u9053\u8def\u3002<\/p>\n<p>\u6210\u529f\u4e4b\u65c5\u59cb\u65bc\u92b7\u552e\u4ee3\u8868\u548c\u884c\u92b7\u4eba\u54e1\u4e4b\u9593\u7684\u6e05\u6670\u6e9d\u901a\uff0c\u4e26\u96a8\u8457\u5169\u500b\u5718\u968a\u5728\u6574\u500b\u8cb7\u5bb6\u65c5\u7a0b\u4e2d\u57f7\u884c\u5176\u7b56\u7565\u4e2d\u7684\u89d2\u8272\u800c\u7e7c\u7e8c\u3002\u5f9e\u4e00\u958b\u59cb\u5c31\u5c31 ABM 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ABM \u7b56\u7565\uff0c\u4f7f\u92b7\u552e\u548c\u884c\u92b7\u80fd\u5920\u4f5c\u70ba\u7d71\u4e00\u300c\u5ba2\u6236\u5718\u968a\u300d\u7684\u7d44\u6210\u90e8\u5206\u3002<\/p>\n<p>\u6700\u521d\uff0c\u884c\u92b7\u4eba\u54e1\u5c07\u8ca1\u52d9\u8cc7\u6e90\u96c6\u4e2d\u5728\u92b7\u552e\u5718\u968a\u8a8d\u70ba\u6700\u91cd\u8981\u7684\u5ba2\u6236\u4e0a\u3002\u92b7\u552e\u548c\u884c\u92b7\u4eba\u54e1\u5c31\u5171\u540c\u7684\u76ee\u6a19\u3001\u8cc7\u8a0a\u3001\u5167\u5bb9\u548c\u57f7\u884c\u7b56\u7565\u9054\u6210\u4e00\u81f4\uff0c\u4e26\u5229\u7528\u6307\u6a19\u4f86\u8a55\u4f30\u6210\u529f\u3002\u8b93\u6211\u5011\u6df1\u5165\u7814\u7a76\u4e00\u4e0b\u5236\u5b9a ABM 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