{"id":3019,"date":"2024-03-24T22:29:12","date_gmt":"2024-03-24T14:29:12","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3019"},"modified":"2024-03-24T22:32:20","modified_gmt":"2024-03-24T14:32:20","slug":"mastering-ab-testing-on-wordpress-with-google-opti","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/advanced-seo\/\u4f7f\u7528-google-opti-\u638c\u63e1-wordpress-\u4e0a\u7684-ab-\u6e2c\u8a66\/","title":{"rendered":"\u4f7f\u7528 Google Optimize \u638c\u63e1 WordPress \u4e0a\u7684 A\/B \u6e2c\u8a66"},"content":{"rendered":"<p>\u6e34\u671b\u5728\u60a8\u7684 WordPress \u7db2\u7ad9\u4e0a\u6df1\u5165\u7814\u7a76 A\/B \u6e2c\u8a66\uff1f Google Optimize \u662f Google \u7684\u514d\u8cbb\u5de5\u5177\uff0c\u53ef\u7c21\u5316\u6574\u500b\u7db2\u7ad9 A\/B 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class=\"octicon octicon-link\"><\/span><\/a>\u9023\u7dda Google Optimize \u8207 WordPress<\/h2>\n<p>\u8981\u5c07 Google Optimize \u8207\u60a8\u7684 WordPress \u7db2\u7ad9\u96c6\u6210\uff0c\u6709\u5169\u7a2e\u65b9\u6cd5\u53ef\u7528\uff1a<\/p>\n<ol>\n<li><strong>\u63a1\u7528\u5b98\u65b9Site Kit\u63d2\u4ef6<\/strong>\uff1aGoogle \u7684 WordPress Site Kit \u5916\u639b\u65bc 2019 \u5e74\u5e95\u63a8\u51fa\uff0c\u7c21\u5316\u4e86\u60a8\u7684\u7db2\u7ad9\u8207 Google Optimize \u7684\u9023\u63a5\uff08\u4ee5\u53ca\u5176\u4ed6 Google \u5be6\u7528\u7a0b\u5e8f\uff0c\u5982 Analytics \u548c Search Console\uff09\u3002<\/li>\n<li><strong>\u624b\u52d5\u5408\u4f75\u7a0b\u5f0f\u78bc\u7247\u6bb5<\/strong>.<\/li>\n<\/ol>\n<p>\u672c\u6307\u5357\u5f37\u8abf Site Kit \u63d2\u4ef6\u65b9\u6cd5\uff0c\u4e3b\u5f35\u5c07\u5176\u7c21\u55ae\u6027\u548c\u6548\u7387\u4f5c\u70ba\u4eca\u5e74\u53ca\u4ee5\u5f8c\u7684\u9996\u8981\u65b9\u6cd5\u3002<\/p>\n<p>Site Kit 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aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6b65\u9a5f 3\uff1a\u88fd\u4f5c Google \u512a\u5316\u5bb9\u5668<\/h3>\n<p>\u5728\u9032\u5165 WordPress \u5100\u8868\u677f\u4e4b\u524d\uff0c\u9700\u8981\u7c21\u77ed\u700f\u89bd\u4e00\u4e0b Google Optimize \u7684\u7db2\u7ad9\u4f86\u6253\u9020\u60a8\u7684\u300c\u5bb9\u5668\u300d\u2014\u2014\u672c\u8cea\u4e0a\u662f\u4e00\u500b\u7528\u65bc\u7db2\u7ad9 A\/B \u6e2c\u8a66\u5de5\u4f5c\u7684\u5c08\u7528\u7a7a\u9593\u3002<\/p>\n<p>\u9020\u8a2a Google Optimize \u7db2\u7ad9\u4e26\u4f7f\u7528\u60a8\u7684 Google \u6191\u8b49\u767b\u5165\u3002<\/p>\n<p>\u9996\u5148\u9078\u64c7 <strong>\u5efa\u7acb\u5e33\u6236<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AUFq4s6.png\" alt=\"\" \/><\/p>\n<p>\u5728\u96a8\u5f8c\u7684\u8868\u683c\u4e2d\u8f38\u5165\u60a8\u7684\u8a73\u7d30\u8cc7\u8a0a - 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\/><\/p>\n<p>\u8acb\u59a5\u5584\u4fdd\u7ba1\u6b64 ID\uff1b\u7576\u60a8\u7e7c\u7e8c\u524d\u9032\u6642\uff0c\u5b83\u7684\u4f5c\u7528\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3><a id=\"step-4-integrating-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6b65\u9a5f 4\uff1a\u8207 Google Optimize \u96c6\u6210<\/h3>\n<p>\u82e5\u8981\u7d50\u675f\u6574\u5408\u904e\u7a0b\uff0c\u8acb\u8fd4\u56de <strong>\u7ad9\u9ede\u5957\u4ef6 \u2192 \u8a2d\u5b9a \u2192 \u9023\u7dda\u66f4\u591a\u670d\u52d9<\/strong> \u5728 WordPress \u5100\u8868\u677f\u4e2d\uff0c\u7136\u5f8c\u9078\u64c7 <strong>\u8a2d\u5b9a\u512a\u5316<\/strong> \u9078\u9805\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/82AFOl6.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u5c07\u60a8\u5148\u524d\u53d6\u5f97\u7684\u5bb9\u5668 ID \u8f38\u5165\u5230\u63d0\u4f9b\u7684\u6b04\u4f4d\u4e2d\uff0c\u7136\u5f8c\u9ede\u64ca <strong>\u914d\u7f6e\u6700\u4f73\u5316<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ik7vcH3.png\" alt=\"\" \/><\/p>\n<p>\u81f3\u6b64\uff0c\u60a8\u7684\u8a2d\u5b9a\u5c31\u5b8c\u6210\u4e86\uff0c\u7121\u9700\u89f8\u53ca\u4efb\u4f55\u4e00\u884c\u7a0b\u5f0f\u78bc\u3002<\/p>\n<h2><a id=\"initiating-ab-tests-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 Google Optimize \u555f\u52d5 A\/B \u6e2c\u8a66<\/h2>\n<p>\u5c07 Google Optimize \u8207\u60a8\u7684 WordPress \u7db2\u7ad9\u9023\u7d50\u5f8c\uff0c\u555f\u52d5 A\/B \u6e2c\u8a66\u7684\u8def\u5f91\u73fe\u5df2\u6e05\u6670\u3002\u9019\u4e9b\u6e2c\u8a66\u5c07\u76f4\u63a5\u5728 Google Optimize \u7db2\u7ad9\u4e0a\u9032\u884c\uff0c\u5728\u6b64\u968e\u6bb5\u60a8\u7684 WordPress \u5100\u8868\u677f\u4fdd\u6301\u4e0d\u8b8a\u3002<\/p>\n<p>\u8b93\u6211\u5011\u6df1\u5165\u5efa\u7acb\u60a8\u7684\u9996\u6b21 A\/B \u6e2c\u8a66\u3002<\/p>\n<h3><a id=\"starting-with-a-new%E2%80%9C-experience%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5f9e\u65b0\u7684\u300c\u9ad4\u9a57\u300d\u958b\u59cb<\/h3>\n<p>\u5728 Google Optimize \u4e2d\uff0cA\/B \u6e2c\u8a66\u88ab\u7a31\u70ba\u300c\u9ad4\u9a57\u300d\u3002\u900f\u904e\u5b58\u53d6 Google Optimize \u5bb9\u5668\u4e26\u9ede\u64ca <strong>\u6211\u5011\u8d70\u5427<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fyJZXl1.png\" alt=\"\" \/><\/p>\n<p>\u5f48\u51fa\u8996\u7a97\u5c07\u63d0\u793a\u60a8\u70ba\u6b64\u9ad4\u9a57\u547d\u540d\u4e26\u6307\u5b9a\u57fa\u672c\u9801\u9762\uff08\u63a7\u5236\u9805\uff09\u7684 URL\u3002 <em>\u5982\u679c\u60a8\u7684 WordPress \u7db2\u7ad9\u4e0a\u5c1a\u4e0d\u5b58\u5728\u6b64\u9801\u9762\uff0c\u5247\u9700\u8981\u63d0\u524d\u5efa\u7acb\u5b83\u3002<\/em><\/p>\n<p>\u60a8\u901a\u5e38\u6703\u9078\u64c7 <strong>A\/B\u6e2c\u8a66<\/strong>\uff0c\u5118\u7ba1 Google Optimize \u4e5f\u9069\u7528\u65bc\u591a\u8b8a\u91cf\u6e2c\u8a66\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T40qG0O.png\" alt=\"\" \/><\/p>\n<p>\u6309 <strong>\u5275\u9020<\/strong> \u7e7c\u7e8c\u3002<\/p>\n<h3><a id=\"crafting-your-test-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u88fd\u4f5c\u4f60\u7684\u6e2c\u8a66\u8b8a\u9ad4<\/h3>\n<p>\u60a8\u73fe\u5728\u6e96\u5099\u5728 Google Optimize \u7de8\u8f2f\u5668\u4e2d\u8a2d\u8a08\u60a8\u7684\u6e2c\u8a66\u8b8a\u9ad4\u3002\u9996\u5148\u9ede\u64ca <strong>\u6dfb\u52a0\u8b8a\u9ad4<\/strong> \u4e26\u547d\u540d\u5b83\u4ee5\u4fbf\u5728\u6e2c\u8a66\u671f\u9593\u65b9\u4fbf\u56de\u61b6\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bh8IhV0.png\" alt=\"\" \/><\/p>\n<p>Google Optimize \u9810\u8a2d\u5728\u6240\u6709\u8b8a\u9ad4\u4e4b\u9593\u5747\u52fb\u5206\u914d\u6d41\u91cf\uff0c\u4f46\u53ef\u4ee5\u6839\u64da\u60a8\u7684\u559c\u597d\u8abf\u6574\u6b64\u300c\u6b0a\u91cd\u300d\u3002<\/p>\n<p>\u82e5\u8981\u8abf\u6574\u8b8a\u9ad4\u7684\u5167\u5bb9\u6216\u8a2d\u8a08\uff0c\u8acb\u9ede\u9078 <strong>\u7de8\u8f2f<\/strong> \u6309\u9215\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/CsRMjuO.png\" alt=\"\" \/><\/p>\n<p>\u9996\u6b21\u4f7f\u7528\u7684\u4f7f\u7528\u8005\u5c07\u88ab\u63d0\u793a\u5b89\u88dd Google Optimize \u7684 Chrome \u64f4\u5145\u7a0b\u5e8f\uff0c\u4ee5\u589e\u5f37\u7de8\u8f2f\u9ad4\u9a57\u3002\u5b89\u88dd\u5f8c\uff0c\u6309 <strong>\u7de8\u8f2f<\/strong> \u518d\u6b21\u524d\u9032\u3002<\/p>\n<p>\u60a8\u5c07\u770b\u5230\u9801\u9762\u7684\u5373\u6642\u9810\u89bd\uff0c\u4ee5\u53ca Google Optimize \u63d0\u4f9b\u7684\u5176\u4ed6\u5de5\u5177\u3002<\/p>\n<p>\u8981\u4fee\u6539\u7279\u5b9a\u5143\u7d20\uff0c\u53ea\u9700\u55ae\u64ca\u5b83\u5373\u53ef\u3002\u4f8b\u5982\uff0c\u7de8\u8f2f\u6309\u9215\u6d89\u53ca\u9078\u64c7\u5b83\u4e26\u4f7f\u7528\u5f48\u51fa\u8996\u7a97\u4f86\u66f4\u6539\u5176\u6a23\u5f0f\u6216\u4f4d\u7f6e\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u66f4\u6539\u5143\u7d20\u5167\u7684\u6587\u672c\uff0c\u8acb\u9078\u64c7 <strong>\u7de8\u8f2f\u5143\u7d20<\/strong> \u5f9e\u5f48\u51fa\u8996\u7a97\u4e2d\u9078\u64c7 <strong>\u7de8\u8f2f\u6587\u5b57<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uDIF2to.jpeg\" alt=\"\" \/><\/p>\n<p>\u9019\u5141\u8a31\u5728\u9801\u9762\u4e0a\u76f4\u63a5\u9032\u884c\u6587\u5b57\u7de8\u8f2f\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/lBqyubu.jpeg\" alt=\"\" \/><\/p>\n<p>\u8acb\u96a8\u610f\u91cd\u8907\u9019\u4e9b\u6b65\u9a5f\uff0c\u4ee5\u4fbf\u5c0d\u60a8\u7684\u8b8a\u9ad4\u9032\u884c\u9032\u4e00\u6b65\u8abf\u6574\u3002<\/p>\n<p>\u5b8c\u6210\u60a8\u60f3\u8981\u6e2c\u8a66\u7684\u66f4\u6539\u5f8c\uff0c\u6309\u4e00\u4e0b <strong>\u7bc0\u7701<\/strong> \u6309\u9215\u4f4d\u65bc\u53f3\u4e0a\u89d2\uff0c\u7136\u5f8c <strong>\u5b8c\u7562<\/strong> \u50b3\u56de Google Optimize \u4e3b\u4ecb\u9762\u3002<\/p>\n<h3><a id=\"step-3-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7b2c 3 \u6b65\uff1a\u8207 Google \u5206\u6790\u96c6\u6210<\/h3>\n<p>\u6e96\u5099\u597d\u6e2c\u8a66\u8b8a\u9ad4\u5f8c\uff0c\u5c0e\u822a\u81f3 <strong>\u6e2c\u91cf\u548c\u76ee\u6a19<\/strong> \u5340\u57df\u4e26\u9ede\u64ca <strong>\u9023\u7d50\u5230\u5206\u6790<\/strong> \u6309\u9215\u3002\u6b64\u64cd\u4f5c\u5c07\u60a8\u7684\u6e2c\u8a66\u6d3b\u52d5\u8207 Google Analytics \u7684\u5206\u6790\u80fd\u529b\u540c\u6b65\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jTs4ZEv.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u9078\u64c7\u8207\u60a8\u7684\u7db2\u7ad9\u76f8\u5c0d\u61c9\u7684 Google Analytics \u5c6c\u6027\u3002\u60a8\u53ef\u4ee5\u9078\u64c7\u7279\u5b9a\u7684\u8cc7\u6599\u8996\u5716\u4ee5\u9032\u884c\u66f4\u7cbe\u7d30\u7684\u5206\u6790\u3002\u505a\u51fa\u9078\u64c7\u5f8c\uff0c\u9ede\u64ca <strong>\u95dc\u806f<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fJ7MV64.png\" alt=\"\" \/><\/p>\n<p>Google Optimize \u53ef\u80fd\u6703\u5728\u6b64\u6642\u986f\u793a\u4e00\u6bb5\u7a0b\u5f0f\u78bc\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5df2\u6309\u7167\u524d\u9762\u7684\u6b65\u9a5f\u64cd\u4f5c\u4e26\u4f7f\u7528\u4e86 Site Kit \u63d2\u4ef6\uff0c\u90a3\u9ebc\u9019\u90e8\u5206\u5df2\u7d93\u70ba\u60a8\u8655\u7406\u597d\u4e86\u3002\u53ea\u9700\u6309\u4e0b <strong>\u5b8c\u7562<\/strong> \u7e7c\u7e8c\u3002<\/p>\n<h3><a id=\"step-4-establishing-objectives\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7b2c\u56db\u6b65\uff1a\u8a2d\u5b9a\u76ee\u6a19<\/h3>\n<p>\u5728 Analytics \u6574\u5408\u7684\u6b63\u4e0b\u65b9\uff0c\u662f\u6642\u5019\u5b9a\u7fa9\u6e2c\u8a66\u7684\u76ee\u7684\u4e86\u3002\u7121\u8ad6\u662f\u964d\u4f4e\u8df3\u51fa\u7387\u3001\u63d0\u9ad8\u8f49\u63db\u7387\u6216\u589e\u52a0\u8207\u7279\u5b9a\u5143\u7d20\u7684\u4e92\u52d5\uff0c\u8a2d\u5b9a\u660e\u78ba\u7684\u76ee\u6a19\u90fd\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p>\u5c0d\u65bc\u90a3\u4e9b\u4e0d\u78ba\u5b9a\u5f9e\u54ea\u88e1\u958b\u59cb\u7684\u4eba\uff0c\u53ef\u4ee5\u9078\u64c7 <strong>\u5f9e\u6e05\u55ae\u4e2d\u9078\u64c7<\/strong> \u5efa\u8b70\u9078\u64c7\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MrffgIa.png\" alt=\"\" \/><\/p>\n<p>\u5c07\u51fa\u73fe\u5404\u7a2e\u9810\u5148\u5b9a\u7fa9\u7684\u76ee\u6a19\uff0c\u4ee5\u53ca\u60a8\u53ef\u80fd\u5728 Google Analytics \u4e2d\u914d\u7f6e\u7684\u4efb\u4f55\u81ea\u8a02\u76ee\u6a19\u3002<\/p>\n<p>\u5f9e\u9019\u500b\u5206\u985e\u4e2d\uff0c\u9078\u64c7\u6700\u7b26\u5408\u60a8\u7684\u6e2c\u8a66\u610f\u5716\u7684\u76ee\u6a19\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WGZg6aO.png\" alt=\"\" \/><\/p>\n<h3><a id=\"step-5-diagnostic-check\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7b2c 5 \u6b65\uff1a\u8a3a\u65b7\u6aa2\u67e5<\/h3>\n<p>\u5728\u555f\u52d5\u6e2c\u8a66\u4e4b\u524d\uff0c\u9032\u884c\u8a3a\u65b7\u6aa2\u67e5\u5c0d\u65bc\u78ba\u4fdd\u9806\u5229\u904b\u884c\u81f3\u95dc\u91cd\u8981\u3002\u9ede\u9078 <strong>\u904b\u884c\u8a3a\u65b7<\/strong> \u60a8\u7684\u76ee\u6a19\u4e0b\u7684\u9078\u9805\u53ef\u4ee5\u555f\u52d5\u6b64\u7a0b\u5e8f\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1cEx8jB.png\" alt=\"\" \/><\/p>\n<p>\u5982\u679c\u8ffd\u8e64\u8173\u672c\u51fa\u73fe\u4efb\u4f55\u554f\u984c\uff0cGoogle \u6703\u5411\u60a8\u767c\u51fa\u8b66\u5831\u3002<\/p>\n<p>Site Kit \u7528\u6236\u503c\u5f97\u6ce8\u610f\u7684\u4e00\u9ede\u662f\uff1a\u9810\u8a2d\u60c5\u6cc1\u4e0b\uff0c\u8a72\u5916\u639b\u7a0b\u5f0f\u4ee5\u53ca\u8a31\u591a\u5176\u4ed6 Google Analytics \u6574\u5408\u6703\u5ffd\u7565\u5df2\u767b\u5165 WordPress \u7ba1\u7406\u54e1\u5e33\u6236\u7684\u8ffd\u8e64\u3002\u56e0\u6b64\uff0c\u5728\u767b\u5165\u7ba1\u7406\u54e1\u5e33\u6236\u6642\u57f7\u884c\u8a3a\u65b7\u5de5\u5177\u53ef\u80fd\u6703\u7522\u751f\u4e0d\u6e96\u78ba\u7684\u7d50\u679c\u3002<\/p>\n<p>\u5728\u5617\u8a66\u5176\u4ed6\u8a3a\u65b7\u6e2c\u8a66\u4e4b\u524d\u5f9e WordPress 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