{"id":2977,"date":"2024-01-30T17:31:13","date_gmt":"2024-01-30T09:31:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2977"},"modified":"2024-01-30T17:40:37","modified_gmt":"2024-01-30T09:40:37","slug":"level-up-your-china-game-baidu-ad-pcc","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/\u5347\u7d1a\u60a8\u7684\u4e2d\u570b\u904a\u6232-baidu-ad-pcc\/","title":{"rendered":"\u63d0\u5347\u60a8\u7684\u4e2d\u570b\u904a\u6232\u6c34\u5e73\uff1a\u70ba\u7d93\u9a57\u8c50\u5bcc\u7684\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u5148\u9032\u7684\u767e\u5ea6 PPC \u7b56\u7565"},"content":{"rendered":"<p>\u5df2\u7d93\u4e86\u89e3\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u57fa\u790e\uff1f\u8b93\u60a8\u7684\u904a\u6232\u66f4\u4e0a\u4e00\u5c64\u6a13\uff01\u672c\u9ad8\u7d1a\u6307\u5357\u63ed\u793a\u4e86\u95dc\u9375\u5b57\u5b9a\u4f4d\u3001\u51fa\u50f9\u512a\u5316\u548c\u5ee3\u544a\u7cfb\u5217\u5206\u6790\u7684\u5c08\u5bb6\u7b56\u7565\u3002\u501f\u52a9\u767e\u5ea6\u5ee3\u544a 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<strong>\u907f\u514d\u6240\u6709\u653f\u6cbb\u5167\u5bb9<\/strong> \u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u919c\u805e\uff0c\u8acb\u6ce8\u610f\u60a8\u767c\u5e03\u7684\u5167\u5bb9\u3002<\/p>\n<h2>\u767e\u5ea6\u8207Google\u4ed8\u8cbb\u5ee3\u544a\u7684\u4e3b\u8981\u5340\u5225<\/h2>\n<p>\u96d6\u7136\u6709\u4e00\u4e9b\u76f8\u4f3c\u4e4b\u8655\uff0c\u4f46\u5982\u679c\u60a8\u60f3\u512a\u5316\u5ee3\u544a\u7b56\u7565\u548c\u5728\u767e\u5ea6\u4e0a\u7684\u53ef\u898b\u5ea6\uff0c\u5247\u5fc5\u9808\u4e86\u89e3\u9019\u5169\u500b\u4e0d\u540c\u641c\u5c0b\u5f15\u64ce\u4e4b\u9593\u7684\u5dee\u7570\u3002<\/p>\n<h3>\u4e0d\u592a\u6e05\u695a\u54ea\u4e9b\u9023\u7d50\u662f\u300c\u5ee3\u544a\u300d\u8207\u81ea\u7136\u7d50\u679c<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dLJZ8OM.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u8010\u5409\u5ee3\u544a\" \/><\/p>\n<p>\u8010\u5409\u5728\u767e\u5ea6\u7684\u5ee3\u544a<\/p>\n<p>\u8207Google\u7a81\u51fa\u7684\u5ee3\u544a\u90e8\u5206\u76f8\u6bd4\uff0c <strong>\u767e\u5ea6\u9078\u64c7\u66f4\u5fae\u5999\u7684\u53c3\u8003<\/strong> \u4f4d\u65bc\u5ee3\u544a\u6587\u5b57\u4e0b\u65b9\uff0c\u4ee5\u5c07\u9801\u9762\u9802\u90e8\u7684\u4ed8\u8cbb\u9023\u7d50\u8207\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u5340\u5206\u958b\u4f86\u3002<\/p>\n<p>\u9019\u53ef\u4ee5\u4f7f\u5f9e\u4e8b PPC \u7684\u516c\u53f8\u53d7\u76ca\uff0c\u56e0\u70ba\u81ea\u7136\u7d50\u679c\u8207\u4ed8\u8cbb\u7d50\u679c\u76f8\u878d\u5408\u3002<\/p>\n<h3>\u767e\u5ea6 PPC \u8207 SEO\uff1a\u6709\u6a5f\u7d50\u679c\u512a\u5316<\/h3>\n<p>\u5fc5\u9808\u5f37\u8abf\u7684\u662f\uff0c\u4e2d\u570b\u7528\u6236\u6574\u5929\u90fd\u5728\u4f7f\u7528\u7db2\u8def\uff1b\u56e0\u6b64\uff0c\u901a\u5e38\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u9032\u884c\u81ea\u7136\u6392\u540d <strong>\u70ba\u60a8\u7684\u7db2\u7ad9\u5e36\u4f86\u9ad8\u54c1\u8cea\u7684\u6d41\u91cf<\/strong>\u3002\u5982\u679c\u4f60\u60f3\u4ee5\u6700\u597d\u7684\u65b9\u5f0f\u5229\u7528\u767e\u5ea6\uff0c\u4f60\u53ef\u4ee5\u7d50\u5408\u5169\u7a2e\u65b9\u6cd5\uff1a\u5f9e PPC \u958b\u59cb\u63a8\u52d5\u521d\u59cb\u6d41\u91cf\uff0c\u7136\u5f8c\u9010\u6f38\u8f49\u5411\u4ee5 SEO \u70ba\u4e3b\u5c0e\u7684\u65b9\u6cd5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7WZhzb0.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u7bc4\u4f8b\" \/><\/p>\n<h3>\u767e\u5ea6 PPC \u5ee3\u544a\u5141\u8a31\u7684\u5b57\u5143\u6578\u591a\u65bc Google \u5ee3\u544a<\/h3>\n<p>\u76f8\u6bd4 <strong>Google \u5ee3\u544a\u8a5e<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5728\u767e\u5ea6\u4e0a\u5beb\u66f4\u591a\u95dc\u65bc\u60a8\u7684\u5ee3\u544a\u5143\u6a19\u984c\u7684\u5b57\u5143\u3002\u898f\u683c\u70ba <strong>\u6a19\u984c 50 \u500b\u5b57\u7b26\uff0c\u5ee3\u544a\u6587\u5b57\u6bcf\u884c 80 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\u9664\u975e\u5ee3\u544a\u9054\u5230\u6700\u9ad8\u6c34\u6e96\u7684\u76f8\u95dc\u6027\u3002\u9802\u90e8\u4f4d\u7f6e\u5c07\u5177\u6709\u5169\u689d\u7dda\uff0c\u4f46\u6700\u4f4e\u7684\u56db\u500b\u4f4d\u7f6e\u53ef\u80fd\u4e0d\u6703\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5f37\u70c8\u5efa\u8b70\u4ee5\u4e00\u7a2e\u53ef\u4ee5\u7368\u7acb\u7684\u65b9\u5f0f\u7de8\u5beb\u5ee3\u544a\u7684\u7b2c\u4e00\u884c\uff08\u5728\u8a9e\u6cd5\u548c\u542b\u7fa9\u65b9\u9762\uff09\uff0c\u9019\u6a23\u5373\u4f7f\u7b2c\u4e8c\u884c\u4e0d\u986f\u793a\uff0c\u60a8\u4e5f\u4e0d\u6703\u9047\u5230\u9ebb\u7169\u3002<\/p>\n<h3>\u4eba\u7269\u95dc\u9375\u5b57\u7684\u9078\u64c7<\/h3>\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u884c\u92b7\u6d3b\u52d5\u5c07\u6839\u64da\u4e0d\u540c\u7684\u4e3b\u984c\u7d44\u63a1\u7528 **20-30 \u500b\u95dc\u9375\u5b57\u96c6\u3002\u56e0\u6b64\uff0c\u7531\u65bc\u60a8\u9700\u8981\u5b9a\u671f\u9032\u884c\u767b\u9678\u9801\u9762\/\u7db2\u7ad9\u5be9\u6838\uff0c\u56e0\u6b64\u512a\u5316\u9019\u4e9b\u95dc\u9375\u5b57\u7684\u5ee3\u544a\u6d3b\u52d5\u81f3\u95dc\u91cd\u8981\u3002\u6839\u64da\u6d3b\u52d5\u90e8\u9580\u7684\u4e0d\u540c\uff0c\u5b9a\u50f9\u53ef\u80fd\u662f\u4e00\u500b\u554f\u984c\uff0c\u4f46\u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u5982\u679c\u60a8\u806f\u7d61\u6211\u5011\uff0c\u6211\u5011\u53ef\u4ee5\u89e3\u91cb\u5982\u4f55\u505a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3ABFw3h.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u7af6\u50f9\u6392\u540d vs. SEO\" \/><\/p>\n<p>\u6ce8\u610f <strong>A\/B \u6e2c\u8a66<\/strong> 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<strong>\u9810\u5148\u8a2d\u5b9a\u7684\u6d3b\u52d5\u671f\u9593<\/strong>\u3002\u898f\u5283\u4e00\u5207\u4ee5\u7d44\u7e54\u60a8\u6240\u9700\u7684\u9810\u7b97\u3002<\/p>\n<h3>\u300c\u7279\u50f9\u300d\u5728\u4e2d\u570b\u975e\u5e38\u6709\u6548<\/h3>\n<p>\u5728\u4e2d\u570b\uff0c\u6d88\u8cbb\u8005\u6bd4\u4e16\u754c\u4e0a\u5176\u4ed6\u4efb\u4f55\u5730\u65b9\u90fd\u66f4\u559c\u6b61\u7279\u50f9\uff0c\u5982\u679c\u4ed6\u5011\u77e5\u9053\u53ef\u4ee5\u4ee5\u66f4\u4fbf\u5b9c\u7684\u50f9\u683c\u8cfc\u8cb7\u67d0\u7a2e\u7522\u54c1\uff0c\u4ed6\u5011\u4e2d\u7684\u8a31\u591a\u4eba\u6703\u50be\u5411\u65bc\u8cfc\u8cb7\u8a72\u7522\u54c1\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc <strong>\u76f8\u5c0d\u6fc0\u9032\u7684\u7279\u50f9\u512a\u60e0\u5728\u767e\u5ea6\u4e0a\u662f\u76f8\u7576\u6a19\u6e96\u7684<\/strong>.<\/p>\n<p>\u70ba\u6b64\uff0c\u60a8\u5fc5\u9808\u5f37\u8abf\u7279\u5225\u512a\u60e0\u5c07\u5982\u4f55\u4f7f\u6d88\u8cbb\u8005\u53d7\u76ca\u3002\u70ba\u60a8\u7684\u7279\u5225\u512a\u60e0\u64b0\u5beb\u5ee3\u544a\u6587\u6848\uff0c\u4e26\u5118\u53ef\u80fd\u4ee4\u4eba\u4fe1\u670d\uff0c\u7d66\u51fa\u6298\u6263\u50f9\u683c\uff0c\u4e26\u6e05\u695a\u5730\u89e3\u91cb\u7279\u5225\u512a\u60e0\u4f55\u6642\u7d50\u675f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fkowEJA.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u862d\u853b\u5ee3\u544a\" \/><\/p>\n<p>\u862d\u853b618\u5e74\u4e2d\u7279\u60e0<\/p>\n<p>\u4eba\u5011\u901a\u5e38\u6703\u66f4\u95dc\u6ce8 PPC \u9023\u7d50\u4e2d\u7684\u5831\u50f9\u800c\u4e0d\u662f\u54c1\u724c\uff0c\u9019\u89e3\u91cb\u4e86\u70ba\u4ec0\u9ebc <strong>SEO\u53ca\u6392\u540d<\/strong> <strong>\u5728\u6709\u6a5f\u7d50\u679c\u4e2d<\/strong> \u662f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u5982\u679c\u60a8\u60f3\u5229\u7528\u767e\u5ea6\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u60a8\u7684\u9810\u7b97\u7d50\u5408\u9019\u5169\u7a2e\u6280\u8853\u3002<\/p>\n<h3>\u570b\u8a9e\u4e2d\u6587\u5ee3\u544a\u6587\u6848\u5beb\u4f5c<\/h3>\n<p>\u9019\u975e\u5e38\u91cd\u8981\u3002\u8207\u76ee\u6a19\u53d7\u773e\u7684\u9069\u7576\u6e9d\u901a\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u9ede\u64ca\u7387\uff0c\u5f9e\u800c\u7522\u751f\u66f4\u9ad8\u7684\u6295\u8cc7\u5831\u916c\u7387\u3002\u5167\u5bb9\u4e0d\u80fd\u7c21\u55ae\u7ffb\u8b6f\uff0c\u800c\u662f\u9700\u8981 <strong>\u91dd\u5c0d\u4e2d\u570b\u5e02\u5834\u9032\u884c\u8abf\u6574\u8207\u5ba2\u88fd\u5316<\/strong> <strong>\u56e0\u6b64<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2TVoclO.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u5b0c\u862d\u5728\u767e\u5ea6\u7684\u641c\u5c0b\u7d50\u679c\" \/><\/p>\n<p>\u5728\u767e\u5ea6\u641c\u5c0b\u5b0c\u862d\u6642<\/p>\n<p>\u901a\u5e38\uff0c\u60a8\u6703\u767c\u73fe\u7279\u5225\u512a\u60e0\u7684\u63d0\u53ca\u548c\u670d\u52d9\u7684\u7c21\u77ed\u8aaa\u660e\u3002\u6839\u64da\u884c\u696d\u9818\u57df\u548c\u512a\u60e0\uff0c\u5c55\u793a\u60a8\u7684\u54c1\u724c\u548c\u670d\u52d9\u7684\u65b9\u5f0f\u6709\u5f88\u591a\u3002<\/p>\n<h3>\u7279\u5b9a\u641c\u5c0b\u5b57\u8a5e\u7684\u4e2d\u6587\u767b\u9678\u9801\u9762<\/h3>\n<p>\u5c07\u6d41\u91cf\u5438\u5f15\u5230\u6700\u76f8\u95dc\u7684\u9078\u9805\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u6b64\u6709\u5fc5\u8981\u70ba\u7279\u5b9a\u7522\u54c1\u985e\u578b\u548c\u985e\u5225\u5efa\u7acb\u672c\u5730\u767b\u9678\u9801\u9762\u3002\u6b64\u5916\uff0c\u4f60\u61c9\u8a72 <strong>\u512a\u5148\u8003\u616e\u975c\u614b\u9801\u9762<\/strong> \u56e0\u70ba\u767e\u5ea6\u6703\u8003\u616e\u8f09\u5165\u9801\u9762\u7684\u901f\u5ea6\uff0c\u4f60\u7684\u6392\u540d\u4e5f\u53d6\u6c7a\u65bc\u6b64\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0q7oWfT.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u8fea\u5967\u7db2\u7ad9\" \/><\/p>\n<p>\u8fea\u5967\u4e2d\u6587\u7db2\u7ad9<\/p>\n<h3>\u6bd4 Google Adwords \u66f4\u5c11\u7684\u8ca0\u9762\u8a5e<\/h3>\n<p>\u5c0d\u65bc\u7fd2\u6163\u5728 AdWords \u4e0a\u5217\u51fa\u5426\u5b9a\u95dc\u9375\u5b57\u7684\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0c\u9019\u53ef\u80fd\u662f\u500b\u58de\u6d88\u606f\uff1a\u767e\u5ea6\u53ea\u5141\u8a31\u7e3d\u5171 <strong>100\u500b\u5426\u5b9a\u95dc\u9375\u5b57<\/strong>\uff0c\u6bd4 Google Adwords \u5c11\u5f88\u591a\u3002<\/p>\n<p>\u5c0d\u5ee3\u544a\u4e3b\u7684\u5efa\u8b70\u662f\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u4e0a\u9078\u53d6\u4e00\u767e\u500b\u6700\u77ed\u7684\u5426\u5b9a\u8a5e\uff0c\u9019\u53ef\u4ee5\u6db5\u84cb\u76e1\u53ef\u80fd\u591a\u7684\u57fa\u672c\u5426\u5b9a\u8a5e\u548c\u7d44\u5408\uff0c\u4e26\u5728\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\u4e0a\u6dfb\u52a0\u5426\u5b9a\u8a5e\u3002<\/p>\n<h3>\u4e0b\u8f09\u767e\u5ea6\u7de8\u8f2f\u5668\u5de5\u5177<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dCIS62L.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u767e\u5ea6\u7de8\u8f2f\u5de5\u5177\" \/><\/p>\n<p>\u767e\u5ea6\u7de8\u8f2f\u5668\u5de5\u5177\u7684\u7db2\u9801<\/p>\n<p>\u8981\u638c\u63e1\u548c\u5229\u7528\u767e\u5ea6\uff0c\u60a8\u61c9\u8a72\u76f4\u63a5\u5728\u684c\u9762\u4e0a\u4e0b\u8f09\u767e\u5ea6\u7de8\u8f2f\u5668\u5de5\u5177\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5982\u679c\u60a8\u7684\u666e\u901a\u8a71\u4e0d\u6d41\u5229\uff0c\u5b83\u9084\u6709\u82f1\u6587\u7248\u672c\u3002<\/p>\n<p>\u5176\u53ef\u7528\u7684\u529f\u80fd\u975e\u5e38\u6f02\u4eae <strong>\u985e\u4f3c AdWords \u7de8\u8f2f\u5668<\/strong>\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u5e33\u6236\u4f4d\u65bc\u4e2d\u570b\u5883\u5916\uff0c\u8acb\u505a\u597d\u6e96\u5099\uff0c\u4e0a\u50b3\u3001\u4e0b\u8f09\u548c\u6548\u679c\u8cc7\u6599\u64f7\u53d6\u53ef\u80fd\u6703\u6bd4\u4f7f\u7528 AdWords \u7de8\u8f2f\u5668\u82b1\u8cbb\u66f4\u9577\u7684\u6642\u9593\u3002<\/p>\n<h3>PPC \u76e3\u63a7\u548c\u5831\u544a<\/h3>\n<p><strong>\u8ffd\u8e64\u983b\u9053<\/strong> \u5c0d\u65bc\u6d3b\u52d5\u7684\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u60a8\u9700\u8981\u80fd\u5920\u5206\u6790\u54ea\u4e9b\u95dc\u9375\u5b57\u5e36\u4f86\u6700\u591a\u7684\u6d41\u91cf\u3001\u8f49\u63db\u70ba\u6700\u591a\u7684\u92b7\u552e\u984d\u3001\u5728\u7db2\u7ad9\u4e0a\u505c\u7559\u6642\u9593\u6700\u9577\u4ee5\u53ca\u591a\u6b21\u91cd\u65b0\u8f38\u5165\u3002\u9019\u4e9b\u6578\u64da\u5c07\u5e6b\u52a9\u60a8\u70ba\u60a8\u7684\u5ee3\u544a\u7cfb\u5217\u91cf\u8eab\u5b9a\u5236\u6700\u4f73\u7b56\u7565\uff0c\u4e26\u5e6b\u52a9\u60a8\u627e\u5230 <strong>\u6700\u6709\u6548\u7684\u641c\u5c0b\u8a5e<\/strong> \u548c\u641c\u5c0b\u6b04\u4e2d\u7684\u5b9a\u4f4d\/\u4f4d\u7f6e\u3002<\/p>\n<h3>\u6253\u64ca\u4e2d\u570b\u7684\u9ede\u64ca\u6b3a\u8a50<\/h3>\n<p>\u5c08\u6ce8\u65bc <strong>\u9ede\u64ca\u6d88\u8cbb<\/strong> Daily \u662f\u900f\u904e\u9650\u5236\u53ef\u7528\u9810\u7b97\u4f86\u89e3\u6c7a\u9ede\u64ca\u8a50\u6b3a\uff08\u4f86\u81ea\u7af6\u722d\u5c0d\u624b\u7684\u865b\u5047\u9ede\u64ca\uff09\u7684\u6700\u6709\u6548\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u76e3\u63a7\u6bcf\u65e5\u5e73\u5747\u9ede\u64ca\u7387\u5c0d\u65bc\u8b58\u5225\u6f5b\u5728\u7684\u9ede\u64ca\u8a50\u6b3a\u81f3\u95dc\u91cd\u8981\u3002\u503c\u5f97\u6176\u5e78\u7684\u662f\uff0c\u767e\u5ea6\u6700\u8fd1\u5df2\u7d93\u89e3\u6c7a\u4e86\u9019\u500b\u554f\u984c\uff0c\u6210\u7acb\u4e86\u4e00\u500b\u5718\u968a\uff0c\u8ca0\u8cac\u5831\u544a\u3001\u5206\u6790\u548c\u4fdd\u8b77\u5ba2\u6236\u9ede\u64ca\u8a50\u6b3a\u60c5\u6cc1\u3002<\/p>\n<p>\u4f7f\u7528\u672c\u5730\u5c08\u5bb6\u7684\u4e00\u500b\u91cd\u8981\u539f\u56e0\u662f\u4ed6\u5011\u53ef\u4ee5\u76e3\u63a7\u9019\u4e00\u9ede\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7372\u5f97\u771f\u6b63\u7684\u9ede\u64ca\u548c\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u6b64\u4e3b\u984c\u7684\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u806f\u7e6b\u6211\u5011\uff0c\u6211\u5011\u7684\u5c08\u5bb6\u5c07\u70ba\u60a8\u89e3\u91cb\u6709\u95dc\u767e\u5ea6\u7684\u6240\u6709\u4fe1\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uTqBJG4.jpg\" alt=\"\u4e2d\u570b\u5316\u599d\u54c1\u54c1\u724c\u63a8\u5ee3\" \/><\/p>\n<h3>\u767e\u5ea6\u9cf3\u5de2<\/h3>\n<p>\u767e\u5ea6\u6709\u4e00\u500bPPC\uff08\u5373\u6309\u9ede\u64ca\u4ed8\u8cbb\uff09\u5e73\u53f0\uff0c\u4f8b\u5982Google Ad Words\uff0c\u540d\u70ba\u767e\u5ea6\u9cf3\u5de2\u3002<\/p>\n<p>Phoenix \u548c Ad Words \u4e4b\u9593\u7684\u4e3b\u8981\u5340\u5225\u5728\u65bc <strong>\u767e\u5ea6\u5e73\u53f0\u6839\u64da\u7db2\u7ad9\u7684\u652f\u51fa\u6c34\u6e96\u5c0d\u7db2\u7ad9\u9032\u884c\u6392\u540d<\/strong>\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u4f7f\u7528 Ad Words\uff0c\u7db2\u7ad9\u5167\u5bb9\u8207\u641c\u5c0b\u5b57\u8a5e\u7684\u76f8\u95dc\u6027\u6703\u589e\u52a0\u60a8\u7684 CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\uff09\u4e26\u63d0\u9ad8\u60a8\u5728 PPC \u6392\u540d\u4e2d\u7684\u4f4d\u7f6e\u3002 \uff08\u6709\u95dc\u4e2d\u570b\u4ed8\u8cbb\u5ee3\u544a\u7684\u66f4\u591a\u4fe1\u606f\u00a0<strong>\u9019\u88e1<\/strong>).<\/p>\n<h2>\u767e\u5ea6\u5ee3\u544a\u5e73\u53f0\uff1a\u767e\u5ea6\u63a8\u5ee3<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/z2z6euf.jpg\" alt=\"\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\uff1a\u767e\u5ea6\u5ee3\u544a\u5e73\u53f0\" \/><\/p>\n<p><em>\u767e\u5ea6\u63a8\u7f38<\/em><\/p>\n<p><strong>\u767e\u5ea6\u63a8\u7f38\u662fPPC\uff08\u6309\u9ede\u64ca\u4ed8\u8cbb\uff09\u5ee3\u544a\u5e73\u53f0<\/strong> \u985e\u4f3c\u65bc Google Adwords \u548c Adsense\u3002\u900f\u904e\u4f7f\u7528\u6b64\u5e73\u53f0\uff0c\u60a8\u5c07\u80fd\u5920\u5728\u767e\u5ea6\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4ee5\u53ca\u767e\u5ea6\u751f\u614b\u7cfb\u7d71\u5167\u7684\u7db2\u7ad9\u4e0a\u986f\u793a\u60a8\u7684\u5ee3\u544a\u3002<\/p>\n<p>\u5118\u7ba1\u7ba1\u7406\u4ecb\u9762\u4e3b\u8981\u662f\u4e2d\u6587\u666e\u901a\u8a71\uff0c\u4f46\u5df2\u7d93\u958b\u767c\u4e86\u82f1\u6587\u7248\u672c\u3002\u4f46\u8acb\u6ce8\u610f\uff0c\u8a72\u670d\u52d9\u50c5\u9069\u7528\u65bc\u5176\u696d\u52d9\u8a3b\u518a\u5730\u5740\u4f4d\u65bc\u4e2d\u570b\u548c\u6771\u4e9e\u5176\u4ed6\u4e00\u4e9b\u5730\u5340\u7684\u516c\u53f8\u3002\u767e\u5ea6\u4ed8\u8cbb\u5ee3\u544a\u8207\u81ea\u7136\u5217\u8868\u4e00\u8d77\u51fa\u73fe\u3002<\/p>\n<h2>\u767e\u5ea6\u4ed8\u8cbb\u5ee3\u544a\u985e\u578b\uff08\u7af6\u50f9\u6392\u540d\u5916\uff09<\/h2>\n<h3>\u5c08\u696d\u4e3b\u984c<\/h3>\n<p>\u9019\u9805\u670d\u52d9\u9762\u5411\u767e\u5ea6\u806f\u76df\u6703\u54e1\u958b\u653e\uff0c\u6703\u54e1\u53ef\u4ee5\u5728\u7279\u5b9a\u7db2\u9801\u548c\u97f3\u6a02\u64ad\u653e\u5668\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u684c\u9762\u61c9\u7528\u7a0b\u5f0f\u7b49\u4e0a\u986f\u793a\u4fc3\u92b7\u9023\u7d50\u3002\u7531\u65bc\u9019\u4e9b\u5ee3\u544a\u6bd4\u4f7f\u7528\u767e\u5ea6\u63a8\u7db1\u66f4\u6709\u91dd\u5c0d\u6027\u5730\u91dd\u5c0d\u76f8\u95dc\u641c\u7d22\uff0c\u56e0\u6b64\u53d7\u5230\u9ad8\u5ea6\u8b9a\u8cde\u7576\u91dd\u5c0d\u7279\u5b9a\u53d7\u773e\u6642\u3002<\/p>\n<h3>\u4ed8\u8cbb\u5b89\u7f6e (P4P)<\/h3>\n<p>\u4f7f\u7528\u6b64\u670d\u52d9\u5c07\u4f7f\u60a8\u80fd\u5920\u900f\u904e\u76f8\u95dc\u641c\u5c0b\u627e\u5230\u5ba2\u6236\u3002\u60a8\u7684\u7db2\u7ad9\u9023\u7d50\u548c\u8cc7\u8a0a\u5c07\u6839\u64da\u76f8\u95dc\u95dc\u9375\u5b57\u986f\u793a\u5728\u767e\u5ea6\u4e0a\u3002\u4f8b\u5982\uff0c\u501f\u52a9 P4P\uff0c\u60a8\u53ef\u4ee5\u8cfc\u8cb7\u60a8\u7684\u4f01\u696d\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u512a\u5148\u4f4d\u7f6e\uff08\u8207 Google \u76f8\u53cd\uff09\u3002<\/p>\n<h3>\u767e\u5ea6\u96fb\u8996<\/h3>\n<p>\u767e\u5ea6\u5ee3\u544a\u670d\u52d9\u4e3b\u8981\u91dd\u5c0d\u5f71\u7247\u5ee3\u544a\uff0c\u9069\u7528\u65bc\u767e\u5ea6\u806f\u76df\u6703\u54e1\u7db2\u7ad9\u3002\u5ee3\u544a\u4e3b\u53ef\u4ee5\u9078\u64c7\u5728\u54ea\u4e9b\u7db2\u7ad9\u4ee5\u53ca\u4f55\u8655\u986f\u793a\u5176\u5f71\u7247\u5ee3\u544a\u3002<\/p>\n<h3>\u8a0a\u606f\u4f86\u6e90\u5ee3\u544a<\/h3>\n<p>\u9019\u7a2e\u8cc7\u8a0a\u6d41\u5ee3\u544a\u65bc 2016 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B2B\u884c\u92b7\u4eba\u54e1\u9700\u8981\u5728\u767e\u5ea6\u4e0a\u8207\u5c08\u696d\u4eba\u58eb\u8a0e\u8ad6\u624d\u80fd\u7372\u5f97\u6e96\u78ba\u7684\u5831\u50f9\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u806f\u7d61\u6211\u5011\u5177\u9ad4\u89e3\u91cb\u60a8\u7684\u9805\u76ee\uff0c\u4ee5\u4fbf\u6211\u5011\u70ba\u60a8\u63d0\u4f9b\u5efa\u8b70\u3001\u50f9\u683c\u548c\u6280\u5de7\uff0c\u4e26\u5e6b\u52a9\u60a8\u63d0\u9ad8\u5728\u767e\u5ea6\u4e0a\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n<h2>\u4f60\u61c9\u8a72\u4f7f\u7528\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u55ce\uff1f<\/h2>\n<p>\u96d6\u7136\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u6709\u5229\u65bc\u5c08\u6848\u7684\u555f\u52d5\u548c\u521d\u671f\u7684\u6d41\u91cf\u7372\u53d6\uff0c\u4f46\u5f9e\u9577\u9060\u4f86\u770b\uff0cSEO\u7b56\u7565\u66f4\u70ba\u5be6\u7528\u3002\u4e8b\u5be6\u4e0a\uff0c\u81ea\u7136\u6d41\u91cf\u6bd4\u4ed8\u8cbb\u6d41\u91cf\u66f4\u5177\u8cea\u91cf\uff0c\u800c\u4e14\u7576\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u6c7a\u5b9a\u5c0d\u60a8\u7684\u95dc\u9375\u5b57\u51fa\u50f9\u9ad8\u65bc\u60a8\u6642\uff0c\u5b83\u4e0d\u592a\u5bb9\u6613\u6c92\u6709\u7372\u5f97\u4efb\u4f55\u700f\u89bd\u91cf\u3002\u81ea\u7136\u7d50\u679c\u53ef\u80fd\u4e0d\u6703\u5728\u4ed8\u8cbb\u5ee3\u544a\u4e4b\u524d\u986f\u793a\uff0c\u4f46\u5b83\u5011\u4ecd\u7136\u6703\u7522\u751f\u4e0d\u53ef\u5ffd\u8996\u7684\u512a\u8cea\u6d41\u91cf\u3002<\/p>\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u61c9\u8a72\u6839\u64da\u60a8\u7684\u9700\u6c42\u3001\u671f\u671b\u548c\u9810\u7b97\u4f86\u8003\u616e\u6240\u6709\u53ef\u80fd\u6027\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u95dc\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u6211\u5011\u6709\u5927\u91cf\u6848\u4f8b\u7814\u7a76\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u806f\u7e6b\u6211\u5011\uff0c\u6211\u5011\u6703\u5c07\u5176\u767c\u9001\u7d66\u60a8\u3002<\/p>\n<h2>\u9700\u8981\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u5ee3\u544a\u4ee3\u7406\u5546\u55ce\uff1f<\/h2>\n<p>\u6211\u5011\u662f\u4e00\u5bb6\u4f4d\u65bc\u4e2d\u570b\u4e0a\u6d77\u7684\u6578\u4f4d\u4ee3\u7406\u5546\uff0c\u5c08\u6ce8\u65bc\u4e2d\u570b\u5e02\u5834\u3002\u6211\u5011\u662f\u4e00\u652f\u7531\u570b\u969b\u884c\u92b7\u4eba\u54e1\u7d44\u6210\u7684\u5c08\u696d\u5718\u968a\uff0c\u5c08\u6ce8\u65bc\u4e2d\u570b\u5e02\u5834\uff1a\u793e\u7fa4\u5a92\u9ad4\u3001\u7db2\u8def\u3001\u6578\u4f4d\u5de5\u5177\uff0c\u7576\u7136\u9084\u6709\u767e\u5ea6\uff0c\u7576\u7136\u9084\u6709 SEO \u548c PPC\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/w8SzJTH.png\" alt=\"\u683c\u746a\" \/><\/p>\n<p><strong>\u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u806f\u7e6b\u6211\u5011\u7684\u5c08\u5bb6\u8a0e\u8ad6\u60a8\u7684\u9805\u76ee\u3002<\/strong><\/p>\n<ol>\n<li>\u6211\u5011\u7684\u767e\u5ea6 SEO \u548c PPC \u670d\u52d9<\/li>\n<li>\u6211\u5011\u7684\u6848\u4f8b\u7814\u7a76<\/li>\n<\/ol>\n<p>\u5982\u672c\u6587\u6240\u8ff0\uff0c\u767e\u5ea6\u8207 Google \u4e0d\u540c\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e2d\u570b\u5e02\u5834\u6b63\u5728\u5feb\u901f\u767c\u5c55\u4e14\u4e0d\u65b7\u8b8a\u5316\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u60f3\u6293\u4f4f\u6240\u6709\u6a5f\u6703\uff0c\u8207GMA\u9019\u6a23\u7684\u5c08\u696d\u6a5f\u69cb\u5408\u4f5c\u6703\u66f4\u52a0\u65b9\u4fbf\u4e14\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u95dc\u767e\u5ea6\u6216\u4e2d\u570b\u5e02\u5834\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5 <strong>\u76f4\u63a5\u806f\u7d61\u6211\u5011<\/strong> \u6211\u5011\u5c07\u5728 24 \u5c0f\u6642\u5167\u56de\u8986\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/pTUuLg9.jpg\" alt=\"gma \u70ba\u4e2d\u570b\u63d0\u4f9b\u7684\u7db2\u8def\u670d\u52d9\" \/><\/p>\n<h3>\u4e86\u89e3\u6709\u95dc\u767e\u5ea6\u5ee3\u544a (PPC) \u7684\u66f4\u591a\u4fe1\u606f<\/h3>\n<ul>\n<li>\u4e0b\u8f09 <a href=\"https:\/\/s4.tenten.co\/Introduction-to-Baidu-Advertising-by-tenten.pdf\">\u4ec0\u9ebc\u662f\u767e\u5ea6\u5ee3\u544a (PDF)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u5df2\u7d93\u4e86\u89e3\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u57fa\u790e\uff1f\u8b93\u60a8\u7684\u904a\u6232\u66f4\u4e0a\u4e00\u5c64\u6a13\uff01\u672c\u9ad8\u7d1a\u6307\u5357\u63ed\u793a\u4e86\u95dc\u9375\u5b57\u5b9a\u4f4d\u3001\u51fa\u50f9\u512a\u5316\u548c\u5ee3\u544a\u7cfb\u5217\u5206\u6790\u7684\u5c08\u5bb6\u7b56\u7565\u3002\u501f\u52a9\u767e\u5ea6\u7af6\u50f9\u6392\u540d\u7372\u5f97\u7af6\u722d\u512a\u52e2\u4e26\u4e3b\u5c0e\u4e2d\u570b\u7dda\u4e0a\u5e02\u5834\u3002","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[263,258,259],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-marketing","9":"category-marketing-101","10":"cs-entry"},"acf":[],"yoast_head":"<!-- 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Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. Gain a competitive edge and dominate the Chinese online market with Baidu PPC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/zh\/marketing\/\uc911\uad6d-\uac8c\uc784-baidu-\uad11\uace0-pcc-\ub808\ubca8-\uc5c5\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up Your China Game: Advanced Baidu PPC Strategies for Seasoned Marketers\" \/>\n<meta property=\"og:description\" content=\"Already know the Baidu PPC basics? Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. 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