{"id":2958,"date":"2024-01-30T14:40:49","date_gmt":"2024-01-30T06:40:49","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2958"},"modified":"2024-01-30T15:05:03","modified_gmt":"2024-01-30T07:05:03","slug":"local-seo-checklist-2024","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/2024-\u5e74\u672c\u5730-seo-\u6e05\u55ae\/","title":{"rendered":"\u4fc3\u9032\u696d\u52d9\u6210\u9577\u7684\u7d42\u6975\u672c\u5730 SEO \u6e05\u55ae"},"content":{"rendered":"<h1>\u6392\u540d\u672c\u5730\uff0c\u7d71\u6cbb\u60a8\u7684\u57ce\u93ae\uff1a\u696d\u52d9\u6210\u9577\u7684\u7d42\u6975 SEO \u6e05\u55ae<\/h1>\n<p>\u5f81\u670d Google \u4e26\u7d71\u6cbb\u4f60\u7684\u57ce\u5e02\u3002\u4e0b\u8f09\u6b64\u514d\u8cbb\u6e05\u55ae\u4e26\u98c6\u5347\u60a8\u7684\u6392\u540d\u3001\u7ba1\u7406\u60a8\u7684\u8072\u8b7d\u4e26\u5438\u5f15\u5ba2\u6236\u3002 \uff08\u95dc\u9375\u5b57\uff1a\u672c\u5730SEO\u3001\u6392\u540d\u3001\u8072\u8b7d\u3001\u9867\u5ba2\u5438\u5f15\u529b\uff09<\/p>\n<p>\u5236\u5b9a\u9ad8\u6548\u7684\u672c\u5730 SEO \u7b56\u7565\u4e26\u59a5\u5584\u57f7\u884c\u662f\u4e00\u9805\u8271\u9245\u7684\u6311\u6230\u3002\u70ba\u4e86\u5e6b\u52a9\u60a8\u53d6\u5f97\u6210\u529f\uff0c\u6211\u5011\u63d0\u4f9b\u6b64\u6e05\u55ae\u4f86\u70ba\u60a8\u63d0\u4f9b\u4e00\u4e9b\u7d50\u69cb\u3002 <\/p>\n<p>\u672c\u6587\u4e2d\u7684\u6b65\u9a5f\u53ef\u4ee5\u5e6b\u52a9\u60a8\u512a\u5316\u7b56\u7565\uff0c\u5438\u5f15\u4e26\u8d0f\u5f97\u76ee\u6a19\u53d7\u773e\u7684\u672c\u5730\u5ba2\u6236\u3002<\/p>\n<p>\u7de8\u8005\u8a3b\uff1a\u5982\u679c\u60a8\u60f3\u5f9e\u672c\u5730 SEO \u57fa\u790e\u958b\u59cb\uff0c\u8acb\u53c3\u95b1\u6211\u5011\u7684\u4ec0\u9ebc\u662f\u672c\u5730 SEO \u6307\u5357\u3002<\/p>\n<p>\u6211\u5011\u7684\u6e05\u55ae\u5c07\u60a8\u7684\u672c\u5730 SEO \u4efb\u52d9\u5206\u70ba\u56db\u500b\u4e3b\u8981\u6b65\u9a5f\uff1a <\/p>\n<ol>\n<li>\u8a2d\u5b9a Google \u696d\u52d9\u8cc7\u6599<\/li>\n<li>\u91dd\u5c0d\u672c\u5730 SEO \u512a\u5316\u60a8\u7684\u7db2\u7ad9<\/li>\n<li>\u67e5\u770b\u60a8\u7684\u7dda\u4e0a\u8072\u8b7d<\/li>\n<li>\u8ffd\u8e64\u60a8\u7684\u672c\u5730 SEO \u6548\u80fd<\/li>\n<\/ol>\n<p>\u8b93\u6211\u5011\u66f4\u8a73\u7d30\u5730\u8a0e\u8ad6\u6e05\u55ae\u4e0a\u7684\u6bcf\u4e00\u9ede\u3002<\/p>\n<h2>Google\u696d\u52d9\u7c21\u4ecb<\/h2>\n<p>\u60a8\u61c9\u8a72\u5148\u900f\u904e\u8a2d\u5b9a Google \u5546\u5bb6\u8cc7\u6599\u4f86\u6838\u5c0d\u672c\u6a5f SEO \u6e05\u55ae\u3002 <\/p>\n<p>\u70ba\u4ec0\u9ebc\u8a2d\u5b9a Google \u5546\u5bb6\u8cc7\u6599\u5c0d\u672c\u5730 SEO \u5f88\u91cd\u8981\uff1f<\/p>\n<p>Google \u5546\u5bb6\u8cc7\u6599\u53ef\u8b93\u60a8\u5728 Google \u641c\u5c0b\u548c Google \u5730\u5716\u4e0a\u66f4\u52a0\u5f15\u4eba\u6ce8\u76ee\uff0c\u6f5b\u5728\u5ba2\u6236\u53ef\u4ee5\u5728\u5176\u4e2d\u627e\u5230\u60a8\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u60a8\u5c07\u64c1\u6709\u81ea\u5df1\u7684\u500b\u4eba\u8cc7\u6599\uff0c\u53ef\u4ee5\u5728\u5176\u4e2d\u6dfb\u52a0\u4f01\u696d\u8cc7\u8a0a\u548c\u7167\u7247\uff0c\u4e26\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u5c55\u793a\u8a55\u8ad6\u3002<\/p>\n<p>\u8981\u8a2d\u5b9a\u4f60\u7684\uff0c\u8981\u4e48 <a href=\"https:\/\/www.semrush.com\/local\/blog\/how-to-add-google-maps-business-listing\/\">\u65b0\u589e\u60a8\u7684\u696d\u52d9<\/a> \u6216\u8a8d\u9818Google\u5730\u5716\u4e0a\u7684\u73fe\u6709\u696d\u52d9\u3002 Google\u512a\u60e0 <a href=\"https:\/\/support.google.com\/business\/answer\/2911778?co=GENIE.Platform%3DDesktop&amp;hl=en\">\u6b64\u8655\u9644\u6709\u6709\u7528\u5f71\u7247\u7684\u8aaa\u660e<\/a>. <\/p>\n<h3>\u9078\u64c7\u6700\u4f73\u696d\u52d9\u985e\u5225<\/h3>\n<p>\u6b64\u904e\u7a0b\u4e2d\u7684\u95dc\u9375\u6b65\u9a5f\u662f\u9078\u64c7\u6700\u9069\u5408\u60a8\u7684\u696d\u52d9\u7684 category\u3002<\/p>\n<p>\u95dc\u65bcSEO\uff0c\u9078\u64c7\u9019\u500bcategory\u5c31\u50cf\u70ba\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u9078\u64c7\u7db2\u7ad9\u7684\u4e3b\u8981\u76ee\u6a19\u95dc\u9375\u5b57\u3002<\/p>\n<p>\u622a\u81f3 2023 \u5e74\uff0c\u5df2\u6709\u63a5\u8fd1 <a href=\"https:\/\/pixelcutlabs.com\/blog\/google-my-business-categories\/\">4,000 \u500b\u985e\u5225<\/a> \u60a8\u53ef\u4ee5\u9078\u64c7\u70ba\u60a8\u7684\u696d\u52d9\u65b0\u589e\u6a19\u7c64\u3002<\/p>\n<p>\u60a8\u9700\u8981\u9078\u64c7\u4e00\u500b\u9069\u7528\u65bc\u60a8\u7684\u696d\u52d9\u4e26\u4e14\u662f\u71b1\u9580\u641c\u5c0b\u5b57\u8a5e\u7684 category\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u590f\u5b63\u91e3\u9b5a\u71df\uff0c\u60a8\u53ef\u4ee5\u9078\u64c7\u201c\u91e3\u9b5a\u71df\u201d\u6216\u201c\u590f\u4ee4\u71df\u201d\u3002<\/p>\n<p>\u5047\u8a2d\u60a8\u5c07\u9019\u5169\u500b\u8853\u8a9e\u8f38\u5165 Semrush \u7684\u95dc\u9375\u5b57\u6982\u8ff0\u5de5\u5177\u4e2d\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u60a8\u6703\u770b\u5230\uff08\u4e0b\u5716\uff09\u300c\u590f\u4ee4\u71df\u300d\u7684\u5168\u570b\u641c\u5c0b\u91cf\u6bd4\u300c\u91e3\u9b5a\u71df\u300d\u591a\u5f97\u591a\uff08\u7f8e\u570b\u6bcf\u6708\u5e73\u5747\u641c\u5c0b\u91cf\u70ba 1,900 \u6b21\u5c0d 49,500 \u6b21\uff09\u3002 <\/p>\n<p>\u4f46\u4f60\u9084\u53ef\u4ee5\u5f97\u5230\u6bd4\u9019\u66f4\u5177\u9ad4\u7684\u8cc7\u8a0a\u3002\u95dc\u9375\u5b57\u6982\u8ff0\u5de5\u5177\u73fe\u5728\u914d\u5099\u4e86\u672c\u5730\u6307\u6a19\u904e\u6ffe\u5668\uff0c\u53ef\u5e6b\u52a9\u60a8\u78ba\u5b9a\u4eba\u5011\u5728\u60a8\u9078\u64c7\u7684\u4f4d\u7f6e\u641c\u5c0b\u4ec0\u9ebc\u3002<\/p>\n<p>\u8a72\u5de5\u5177\u53ef\u4ee5\u5c07\u60a8\u7684\u95dc\u9375\u5b57\u7814\u7a76\u7bc4\u570d\u7e2e\u5c0f\u5230\u5dde\u3001\u7e23\u3001\u5730\u5340\u751a\u81f3\u76f4\u8f44\u5e02\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ynMDCF4.png\" alt=\"\u7372\u5f97\u95dc\u9375\u5b57\u5f8c\uff0c\u5c07\u5176\u8f38\u5165\u95dc\u9375\u5b57\u6982\u8ff0\u5de5\u5177\uff0c\u7136\u5f8c\u9078\u64c7\u60a8\u60f3\u8981\u6307\u6a19\u7684\u7279\u5b9a\u76ee\u6a19\u5340\u57df\u3002\u00a0\" \/><\/p>\n<p>\u7372\u5f97\u95dc\u9375\u5b57\u5f8c\uff0c\u60a8\u5fc5\u9808\u8f38\u5165\u8981\u5c0b\u627e\u7684\u4f4d\u7f6e\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/mwCBl5J.png\" alt=\"\u7d05\u8272\u6846\u986f\u793a\u4e86\u4e0b\u62c9\u5f0f\u9078\u55ae\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8a72\u9078\u55ae\u5c07\u95dc\u9375\u5b57\u7814\u7a76\u7bc4\u570d\u7e2e\u5c0f\u5230\u975e\u5e38\u7279\u5b9a\u7684\u5340\u57df\u3002\u00a0\" \/><\/p>\n<p>\u9019\u4e9b\u71b1\u9580\u95dc\u9375\u5b57\u7684\u672c\u5730\u641c\u5c0b\u6307\u6a19\u5c07\u5e6b\u52a9\u60a8\u78ba\u5b9a\u662f\u5426\u70ba\u6240\u9078\u4f4d\u7f6e\u9078\u64c7\u4e86\u6b63\u78ba\u7684 category\u3002 <\/p>\n<p>\u6ce8\u610f\uff1a\u95dc\u9375\u5b57\u6982\u8ff0\u5de5\u5177\u4e2d\u7684\u67d0\u4e9b\u5c0f\u90e8\u4ef6\u53ea\u6703\u7522\u751f\u5168\u570b\u7d50\u679c\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nSz4t9T.png\" alt=\"\u672c\u5730\u6307\u6a19\u7be9\u9078\u5668\u53ef\u8b93\u60a8\u5c07\u7279\u5b9a\u5340\u57df\u7684\u8cc7\u6599\u8207\u570b\u5bb6\u8cc7\u6599\u4e26\u6392\u6bd4\u8f03\u3002\u00a0\" \/><\/p>\n<p>\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u9032\u4e00\u6b65\u512a\u5316\u60a8\u7684\u4f01\u696d\u5217\u8868\uff0c\u6211\u5011\u5728\u6211\u5011\u7684\u6587\u7ae0\u4e2d\u5c0d\u6b64\u9032\u884c\u4e86\u4ecb\u7d39 <a href=\"https:\/\/www.semrush.com\/blog\/google-my-business\/\">Google \u696d\u52d9\u6982\u6cc1\u7d42\u6975\u6307\u5357<\/a>. <\/p>\n<p>\u60a8\u6dfb\u52a0\u5230\u500b\u4eba\u8cc7\u6599\u4e2d\u7684\u8a73\u7d30\u8cc7\u8a0a\u5c07\u53d7\u5230\u5728\u7dda\u641c\u7d22\u7684\u6f5b\u5728\u5ba2\u6236\u7684\u8b9a\u8cde\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9\u56de\u7b54\u4ed6\u5011\u5728\u9078\u64c7\u60a8\u7684\u696d\u52d9\u6642\u7684\u4e00\u4e9b\u554f\u984c\u6216\u7591\u616e\u3002<\/p>\n<p>\u7e3d\u4e4b\uff0c\u60a8\u7684\u82f1\u938a\u6e05\u55ae\u662f\uff1a<\/p>\n<ul>\n<li>\u5efa\u7acb\u60a8\u7684\u9801\u9762<\/li>\n<li>\u8072\u660e\/\u65b0\u589e\/\u9a57\u8b49\u60a8\u7684\u500b\u4eba\u8cc7\u6599<\/li>\n<li>\u9078\u64c7\u9069\u5408\u60a8\u7684category<\/li>\n<li>\u4f7f\u7528\u6709\u95dc\u60a8\u696d\u52d9\u7684\u6240\u6709\u5716\u50cf\u548c\u8cc7\u8a0a\u512a\u5316\u60a8\u7684\u500b\u4eba\u8cc7\u6599<\/li>\n<\/ul>\n<h2>\u7db2\u7ad9\u512a\u5316\u00a0<\/h2>\n<p>\u73fe\u5728\uff0c\u60a8\u5982\u4f55\u91dd\u5c0d\u672c\u5730 SEO \u512a\u5316\u60a8\u7684\u672c\u5730\u5546\u696d\u7db2\u7ad9\uff1f<\/p>\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u60a8\u9700\u8981\u9075\u5faa <a href=\"https:\/\/www.semrush.com\/blog\/seo-basics\/\">SEO \u7684\u57fa\u790e\u77e5\u8b58<\/a> \u50cf\u5176\u4ed6\u7db2\u7ad9\u4e00\u6a23\uff1a <\/p>\n<ul>\n<li>\u5275\u9020\u9ad8\u54c1\u8cea\u5167\u5bb9 <\/li>\n<li>\u91dd\u5c0d\u76ee\u6a19\u95dc\u9375\u5b57\u512a\u5316\u60a8\u7684\u9801\u9762 <\/li>\n<li>\u5efa\u7acb\u6307\u5411\u9019\u4e9b\u9801\u9762\u7684\u93c8\u63a5 <\/li>\n<\/ul>\n<p>\u7136\u5f8c\uff0c\u4e00\u4e9b\u6392\u540d\u56e0\u7d20\uff08\u4f8b\u5982\u5f15\u6587\u7ba1\u7406\u548c\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027\uff09\u5c0d\u65bc\u672c\u5730 SEO \u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\u3002 <\/p>\n<p>\u5f15\u6587\u7ba1\u7406\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u7576 Google \u770b\u5230\u60a8\u7684\u4f01\u696d\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u548c\u5176\u4ed6\u8cc7\u8a0a\u7684\u5f15\u6587\u66f4\u52a0\u4e00\u81f4\u6642\uff0c\u5b83\u5c07\u5e6b\u52a9 Google \u4fe1\u4efb\u60a8\u7684\u4f01\u696d\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u6211\u5011\u7684\u670d\u52d9\u4f7f\u7528\u6b64\u8cc7\u8a0a\u66f4\u65b0\u76f8\u95dc\u672c\u5730\u4f01\u696d\u540d\u9304\uff0c\u5f9e\u800c\u7bc0\u7701\u6642\u9593 <a href=\"https:\/\/www.semrush.com\/local\/blog\/local-citation-tool\/\">\u672c\u5730\u5f15\u6587\u8edf\u9ad4<\/a> \u4f7f\u8a72\u6d41\u7a0b\u81ea\u52d5\u5316\u3002<\/p>\n<p>\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u8a31\u591a\u4eba\u5728\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u641c\u5c0b\u672c\u5730\u670d\u52d9\u3002 <\/p>\n<p>\u60a8\u53ef\u4ee5\u5c07\u5f15\u7528\u7d71\u4e00\u8d77\u4f86\u958b\u59cb <a href=\"https:\/\/www.semrush.com\/listings-management\/start\/\">\u4e0a\u5e02\u7ba1\u7406<\/a> \u4e26\u6aa2\u67e5\u4f60\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/learning-technical-seo\/\">\u6280\u8853SEO<\/a> \u548c <a href=\"https:\/\/www.semrush.com\/siteaudit\/\">\u73fe\u5834\u5be9\u6838<\/a>.<\/p>\n<h3>\u5f15\u6587\u7ba1\u7406<\/h3>\n<p>\u9996\u5148\uff0c\u5728\u4e3b\u9801\u6216\u9801\u8173\u4e0a\u6e05\u695a\u5730\u986f\u793a\u60a8\u7684\u696d\u52d9\u8a0a\u606f\uff0c\u4ee5\u4fbf\u8a2a\u5ba2\u53ef\u4ee5\u8f15\u9b06\u627e\u5230\u5b83\u3002\u9019\u8868\u793a\u60a8\u7684 NAP\uff08\u59d3\u540d\u3001\u5730\u5740\u548c\u96fb\u8a71\u865f\u78bc\uff09\u548c\u5176\u4ed6\u91cd\u8981\u8cc7\u8a0a\u3002 <\/p>\n<p>\u6b64\u8cc7\u8a0a\u5fc5\u9808\u8207\u6bcf\u6b21\u5f15\u7528\u4e00\u81f4\u624d\u80fd\u5411\u641c\u5c0b\u5f15\u64ce\u767c\u9001\u4fe1\u4efb\u8a0a\u865f\u3002\u6709\u95dc\u4f01\u696d\u7684\u885d\u7a81\u8cc7\u8a0a\u53ef\u80fd\u6703\u5c0d\u60a8\u7684 SEO \u7522\u751f\u8ca0\u9762\u5f71\u97ff\u3002 <\/p>\n<p>\u9019\u500b\u554f\u984c\u53ef\u4ee5\u900f\u904e\u5f15\u6587\u7ba1\u7406\u4f86\u89e3\u6c7a\u3002<\/p>\n<p>\u8981\u7ba1\u7406\u60a8\u5728 Semrush \u4e0a\u7684\u672c\u5730\u5f15\u7528\uff0c\u8acb\u4f7f\u7528\u6211\u5011\u7684 <a href=\"https:\/\/www.semrush.com\/local\/blog\/best-local-seo-services\/\">\u672c\u5730SEO\u670d\u52d9\u6e05\u55ae\u7ba1\u7406\u5de5\u5177<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/S9TlN8L.png\" alt=\"\" \/><\/p>\n<p>\u66ff\u4ee3\u6587\u5b57\uff1a\u6e05\u55ae\u7ba1\u7406\u4f7f\u76e3\u63a7\u548c\u512a\u5316\u4f01\u696d\u6e05\u55ae\u8b8a\u5f97\u5bb9\u6613\u3002 <\/p>\n<p>\u53ea\u9700\u8f38\u5165\u60a8\u7684\u4f01\u696d\u8a0a\u606f\uff0cSemrush \u5c31\u6703\u5b8c\u6210\u5269\u4e0b\u7684\u5de5\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u4f01\u696d\u8cc7\u8a0a\u4e00\u81f4\u5730\u986f\u793a\u5728 <a href=\"https:\/\/www.semrush.com\/kb\/874-listing-management-citation-websites\">\u6bcf\u500b\u4e3b\u8981\u5f15\u7528\u7ad9\u9ede<\/a> \u5728\u7db2\u8def\u4e0a\uff08\u5305\u62ec Facebook\u3001Google \u696d\u52d9\u7c21\u4ecb\u3001\u9ec3\u9801\u7b49\uff09<\/p>\n<h3>\u6280\u8853SEO\u5be9\u6838<\/h3>\n<p>\u63a5\u4e0b\u4f86\uff0c\u60a8\u9700\u8981\u78ba\u5b9a\u7db2\u7ad9\u7684\u6280\u8853\u554f\u984c\uff0c\u9019\u4e9b\u554f\u984c\u53ef\u80fd\u6703\u5f71\u97ff Google \u5c0b\u627e\u7db2\u9801\u7684\u80fd\u529b\u3002 <\/p>\n<p>\u70ba\u6b64\uff0c\u8acb\u904b\u884c <a href=\"https:\/\/www.semrush.com\/siteaudit\/\">\u73fe\u5834\u5be9\u6838\u5de5\u5177<\/a> \u63a5\u6536\u4e3b\u8981\u932f\u8aa4\u3001\u8b66\u544a\u3001\u901a\u77e5\u4ee5\u53ca\u89e3\u6c7a\u6bcf\u500b\u554f\u984c\u7684\u8aaa\u660e\u7684\u6e05\u55ae\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/71jquh0.png\" alt=\"Gxeqh59YIRcJEAN2ok41dpKCBlazoNlCtvpU8oi2O5U0t3zqcrHEQYAAd5txu5pFR64_9mA2H9ZiUgpylhJkvMflY5ztEX3p_TpmLKJh6vN\" \/><\/p>\n<p>\u7c21\u55ae\u7684\u4e8b\u60c5\uff0c\u50cf\u662f\u4fee\u5fa9\u7834\u640d\u7684\u9801\u9762\u3001\u5beb\u4f5c <a href=\"https:\/\/www.semrush.com\/kb\/1031-audit-optimize-titles-descriptions\">\u6a19\u984c\u6a19\u7c64\u548c\u5143\u63cf\u8ff0<\/a>\uff0c\u4e26\u4e14\u512a\u5316\u5167\u90e8\u9023\u7d50\u5c07\u5c0d\u672a\u4f86 SEO \u7684\u6210\u529f\u5927\u6709\u5e6b\u52a9\u3002<\/p>\n<p>\u82e5\u8981\u5be9\u6838\u60a8\u7684\u7db2\u7ad9\u91dd\u5c0d\u884c\u52d5\u88dd\u7f6e\u7684\u6700\u4f73\u5316\u7a0b\u5ea6\uff0c\u8acb\u9078\u64c7\u5728 <a href=\"https:\/\/www.semrush.com\/kb\/539-configuring-site-audit\">\u914d\u7f6e\u8a2d\u5b9a<\/a>. <\/p>\n<p>\u6709\u95dc\u79fb\u52d5 SEO \u7684\u66f4\u591a\u63d0\u793a\uff0c\u8acb\u67e5\u770b\u6211\u5011\u7684 <a href=\"https:\/\/www.semrush.com\/blog\/beginners-guide-mobile-seo\/\">\u521d\u5b78\u8005\u6307\u5357\u3002<\/a><\/p>\n<h3>\u672c\u5730\u9023\u7d50\u5efa\u8a2d\u00a0<\/h3>\n<p>\u56e0\u6b64\uff0c\u60a8\u5df2\u7d93\u8a2d\u5b9a\u4e86 Google \u5546\u5bb6\u8cc7\u6599\uff0c\u7ba1\u7406\u4e86\u5176\u9918\u7684\u5f15\u6587\uff0c\u73fe\u5728\u6709\u4e86\u4e00\u500b\u9700\u8981\u89e3\u6c7a\u4ee5\u6539\u5584\u60a8\u7684\u7db2\u7ad9\u7684\u6280\u8853\u554f\u984c\u6e05\u55ae\u3002\u4f60\u9084\u80fd\u505a\u4ec0\u9ebc\uff1f <\/p>\n<p>\u9023\u7d50\u5efa\u8a2d\u7684\u57fa\u790e\u6b78\u7d50\u70ba\u7c21\u55ae\u5730\u5efa\u7acb\u9023\u7d50\u3002\u60a8\u80fd\u5426\u5728\u7576\u5730\u793e\u5340\u5efa\u7acb\u806f\u7e6b\uff0c\u4e26\u53cd\u904e\u4f86\u63a5\u6536\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u9023\u7d50\uff1f <\/p>\n<p>\u60a8\u53ef\u4ee5\u5275\u5efa\u60a8\u6240\u5728\u9818\u57df\u7684\u5176\u4ed6\u7db2\u7ad9\u60f3\u8981\u9023\u7d50\u5230\u7684\u5167\u5bb9\u55ce\uff1f<\/p>\n<p>\u5f9e\u672c\u5730\u90e8\u843d\u683c\u3001\u9130\u8fd1\u4f01\u696d\u6216\u5176\u4ed6\u7db2\u7ad9\u53d6\u5f97\u6709\u95dc\u60a8\u7684\u7279\u5b9a\u5229\u57fa\u6216\u884c\u696d\u7684\u9023\u7d50\u53ef\u80fd\u6703\u5c0d\u63d0\u5347\u60a8\u7684 SEO \u5927\u6709\u5e6b\u52a9\u3002<\/p>\n<p>\u5728 Semrush \u4e2d\uff0c\u60a8\u53ef\u4ee5\u8a2d\u5b9a <a href=\"https:\/\/www.semrush.com\/link_building\/\">\u9023\u7d50\u5efa\u7acb\u5de5\u5177<\/a> \u6536\u96c6\u60a8\u7684\u7db2\u57df\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u60a8\u53ef\u4ee5\u806f\u7d61\u4ed6\u5011\u5efa\u7acb\u65b0\u7684\u9023\u7d50\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3QVyzxe.png\" alt=\"\u5716\u7247.png\" \/><\/p>\n<p>\u95b1\u8b80\u9019\u7bc7\u535a\u6587\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f <a href=\"https:\/\/www.semrush.com\/blog\/link-building\/\">\u5982\u4f55\u5efa\u7acb\u9023\u7d50<\/a>.<\/p>\n<h3>\u672c\u5730 SEO \u7684\u67b6\u69cb\u6a19\u8a18<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/win-serp-features-with-semrush\/#header2\">\u6a21\u5f0f\u6a19\u8a18<\/a> \u53ef\u4ee5\u5e6b\u52a9\u672c\u5730\u4f01\u696d\u51fa\u73fe\u5728\u7279\u6b8a\u7684 SERP \u529f\u80fd\u4e2d\uff0c\u4f8b\u5982\u8f2a\u64ad\u548c\u7b54\u6848\u6846\u3002 <\/p>\n<p>\u4f8b\u5982\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u8207\u672c\u5730\u696d\u52d9\u76f8\u95dc\u7684\u67b6\u69cb\u6a19\u8a18\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/schema.org\/Event\">\u6d3b\u52d5<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Review\">\u8a55\u8ad6<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/LocalBusiness\">\u7576\u5730\u7684\u5546\u696d<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Organization\">\u7d44\u7e54<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Electrician\">\u96fb\u5de5<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/HVACBusiness\">\u6696\u901a\u7a7a\u8abf\u696d\u52d9<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Plumber\">\u6c34\u7ba1\u5de5<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/RealEstateAgent\">\u623f\u5730\u7522\u4ef2\u4ecb<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Store\">\u5e97\u92ea<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/LandmarksOrHistoricalBuildings\">\u5730\u6a19\u6216\u6b77\u53f2\u5efa\u7bc9<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/Volcano\">\u706b\u5c71<\/a><\/li>\n<li><a href=\"https:\/\/schema.org\/docs\/full.html\">\u8acb\u5728\u6b64\u8655\u67e5\u770b\u5b8c\u6574\u5217\u8868<\/a><\/li>\n<\/ul>\n<p>\u9019\u4e9b\u6a19\u8a18\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u4fe1\u4efb\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u5728\u6211\u5011\u7684\u7db2\u7ad9\u5be9\u6838\u7684\u6a19\u8a18\u5831\u544a\u4e2d\u67e5\u770b\u60a8\u7684\u7db2\u7ad9\uff08\u5982\u679c\u6709\uff09\u6709\u591a\u5c11\u4f7f\u7528\u4e86\u4efb\u4f55\u6a19\u8a18\u3002\u6b64\u5831\u544a\u4e5f\u6703\u544a\u8a34\u60a8\u76ee\u524d\u662f\u5426\u6709\u4efb\u4f55\u6a19\u8a18\u7121\u6548\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oTQjdDU.png\" alt=\"\" \/><\/p>\n<p>\u8981\u4e86\u89e3\u6709\u95dc\u67b6\u69cb\u5165\u9580\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8acb\u67e5\u770b\u6b64 <a href=\"https:\/\/www.semrush.com\/blog\/what-is-schema-beginner-s-guide-to-structured-data\/\">\u7d50\u69cb\u5316\u8cc7\u6599\u521d\u5b78\u8005\u6307\u5357\u3002<\/a><\/p>\n<p>\u7e3d\u4e4b\uff0c\u60a8\u7684\u7db2\u7ad9\u512a\u5316\u6e05\u55ae\u662f\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u6e05\u55ae\u7ba1\u7406\u4fee\u5fa9\u5f15\u6587<\/li>\n<li>\u9032\u884c\u73fe\u5834\u5be9\u6838<\/li>\n<li>\u7372\u53d6\u672c\u5730\u76f8\u95dc\u7684\u53cd\u5411\u93c8\u63a5<\/li>\n<li>\u65b0\u589e\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u8a18<\/li>\n<\/ul>\n<h2>\u7db2\u8def\u8072\u8b7d<\/h2>\n<p>\u60a8\u7684\u7dda\u4e0a\u8072\u8b7d\u662f\u8d0f\u5f97\u5728\u7dda\u641c\u5c0b\u672c\u5730\u670d\u52d9\u7684\u6f5b\u5728\u65b0\u5ba2\u6236\u7684\u91cd\u8981\u56e0\u7d20\u3002 <\/p>\n<p>\u60a8\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u5f0f\u7ba1\u7406\u60a8\u7684\u8072\u8b7d\uff1a<\/p>\n<ul>\n<li>\u5728 Google\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u8a55\u8ad6\u5e73\u53f0\u4e0a\u6536\u96c6\u6b63\u9762\u8a55\u50f9\u3002<\/li>\n<li>\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u5438\u5f15\u5ba2\u6236\u3002<\/li>\n<\/ul>\n<h3>\u5982\u4f55\u5c0d\u672c\u5730\u696d\u52d9\u4f7f\u7528\u8a55\u8ad6\u7ba1\u7406<\/h3>\n<p>\u8981\u7372\u5f97\u66f4\u591a\u7dda\u4e0a\u8a55\u8ad6\uff0c\u60a8\u53ef\u4ee5\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u5411\u5ba2\u6236\u8a62\u554f\u3002 <\/p>\n<p>Google \u63d0\u4f9b <a href=\"https:\/\/marketingkit.withgoogle.com\/\">\u884c\u92b7\u5957\u4ef6<\/a> \u60a8\u53ef\u4ee5\u5728\u9019\u88e1\u7372\u5f97\u514d\u8cbb\u7684\u8cbc\u7d19\u3001\u6d77\u5831\u7b49\uff0c\u4ee5\u9f13\u52f5\u4eba\u5011\u5728 Google \u4e0a\u8a55\u8ad6\u60a8\u3002<\/p>\n<p>\u7576\u60a8\u6536\u5230\u8a55\u8ad6\u6642\uff0c\u8acb\u56de\u8986\u4ee5\u8868\u660e\u60a8\u8207\u5ba2\u6236\u4e92\u52d5\u3002\u8b93\u4ed6\u5011\u77e5\u9053\u60a8\u6b23\u8cde\u4ed6\u5011\u7684\u6b63\u9762\u8a55\u50f9\uff0c\u4e26\u5c0d\u4efb\u4f55\u8ca0\u9762\u8a55\u50f9\u505a\u51fa\u56de\u61c9\u6216\u9053\u6b49\u3002<\/p>\n<p>\u5982\u679c\u60a8\u524d\u5f80\u8a55\u8ad6\u9078\u9805\u5361\uff0c\u60a8\u53ef\u4ee5\u5728 Semrush \u4e0a\u7684\u6e05\u55ae\u7ba1\u7406\u5de5\u5177\u4e2d\u67e5\u770b\u6240\u6709\u7dda\u4e0a\u8a55\u8ad6\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Qjh5s9d.png\" alt=\"KrghBf_BcWphbEQ3RWN2KZhu3Cl981nYRFnZHOiqVZQyx0G6i7dXFYAmZ1UvFXRSV-A9d2Bn1Olbd0sll4Z11S7fm9vqC9aNjOuCYn1Olbd0sll4Z11S7fm9vqC9aNjOuCYn1Olbd0sll4Z11S7fm9vqC9aNjOuCYn1Olbd0sll4Z11S7fm9vqC9aNjOuCYn\u6b66\u4f50\" \/><\/p>\n<p>\u5982\u679c\u60a8\u6709\u9ad8\u7d1a\u4f4d\u7f6e\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u56de\u8986 Semrush \u5728 GBP \u548c Facebook \u4e0a\u7684\u8a55\u8ad6\uff01 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/wCmWFcJ.png\" alt=\"\u5716\u7247.png\" \/><\/p>\n<h3>\u5982\u4f55\u900f\u904e\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u8207\u5ba2\u6236\u4e92\u52d5\u4f86\u7ba1\u7406\u8072\u8b7d<\/h3>\n<p>\u793e\u7fa4\u5a92\u9ad4\u53ef\u8b93\u60a8\u8207\u7576\u5730\u5e02\u5834\u5efa\u7acb\u806f\u7e6b\u4e26\u76f4\u63a5\u8207\u5ba2\u6236\u4ea4\u8ac7\u3002 <\/p>\n<p>\u4f46\u662f\uff0c\u5728\u591a\u500b\u7ba1\u9053\u4e0a\u7ba1\u7406\u60a8\u7684\u4ee3\u8868\u4e26\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u3002 <\/p>\n<p>\u70ba\u4e86\u8b93\u4e8b\u60c5\u8b8a\u5f97\u66f4\u5bb9\u6613\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u6d77\u5831\u7b49\u65e5\u7a0b\u5b89\u6392\u5de5\u5177\u63d0\u524d\u898f\u5283\u60a8\u7684\u8cbc\u6587\u4e26\u4fdd\u6301\u9818\u5148\u5730\u4f4d\uff1a<\/p>\n<ul>\n<li>\u5728 Twitter 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href=\"https:\/\/www.semrush.com\/kb\/548-configuring-position-tracking\">\u914d\u7f6e<\/a> \u7528\u65bc\u8ffd\u8e64\u76ee\u6a19\u5340\u57df\u4e2d\u7684\u76ee\u6a19\u95dc\u9375\u5b57\u7684\u5de5\u5177\u3002\u5b9a\u4f4d\u9078\u9805\u5305\u62ec\u570b\u5bb6\/\u5730\u5340\u3001\u5dde\uff08\u5728\u7f8e\u570b\uff09\u3001\u57ce\u5e02\uff0c\u751a\u81f3\u90f5\u905e\u5340\u865f\u3002 <\/p>\n<p>\u6839\u64da\u60a8\u7684\u5e33\u6236\u7d1a\u5225\uff0c\u60a8\u53ef\u4ee5\u8ffd\u8e64\u540c\u4e00\u9805\u76ee\u4e2d\u7684\u591a\u7a2e\u88dd\u7f6e\u985e\u578b\u548c\u4f4d\u7f6e\u3002 <\/p>\n<p>\u60a8\u7684\u5ee3\u544a\u6d3b\u52d5\u5c07\u6bcf\u5929\u66f4\u65b0\u60a8\u7db2\u7ad9\u7684\u7576\u524d\u6392\u540d\u548c\u7af6\u722d\u5c0d\u624b\uff0c\u56e0\u6b64\u60a8\u6c38\u9060\u4e0d\u6703\u932f\u904e\u4efb\u4f55\u4eba\u6392\u540d\u7684\u8b8a\u5316\u3002<\/p>\n<p>\u8a2d\u5b9a\u4f4d\u7f6e\u8ffd\u8e64\u6d3b\u52d5\u5f8c\uff0c\u60a8\u53ef\u4ee5\u904e\u6ffe\u5831\u544a\u4ee5\u5c0b\u627e\u5177\u6709 SERP \u529f\u80fd\u7684\u95dc\u9375\u5b57\u3002<\/p>\n<p>\u6ffe\u93e1\u53ef\u4ee5\u5305\u62ec\u672c\u5730\u5305\u3001\u9152\u5e97\u5305\u3001\u5716\u50cf\u3001\u7279\u8272\u7247\u6bb5\u4ee5\u53ca\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u7684\u5176\u4ed6\u7279\u6b8a\u7d50\u679c\uff08\u8acb\u8a18\u4f4f\uff1a\u67b6\u69cb\u6a19\u8a18\u53ef\u4ee5\u63d0\u4f9b\u5e6b\u52a9\uff01\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/KQb4E2Z.png\" alt=\"mlDD_E5FWQuho5CyudOdoNKtOE9S03gUo5p_-5fdzPiGw5XZ8tKdZ24Ho2X0PV1D8jcsCCXBdJyQG5jluY-10XcVrF1MCB_Fj4n23ghDp1gjxP ZQTkzOeSg\" \/><\/p>\n<p>\u6700\u5f8c\uff0c\u5982\u679c\u60a8\u60f3\u5728 Google \u5730\u5716\u4e2d\u8ffd\u8e64\u60a8\u7684\u4f4d\u7f6e\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u6e05\u55ae\u7ba1\u7406\u4e2d\u7684\u9032\u968e\u4f4d\u7f6e\u4f86\u5be6\u73fe\u3002 <\/p>\n<p>\u4e00\u65e6\u60a8\u7684\u4f4d\u7f6e\u662f\u512a\u8cea\u7684\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f7f\u7528\u6240\u9700\u7684\u534a\u5f91\u5927\u5c0f\uff08\u82f1\u91cc\u6216\u516c\u91cc\uff09\u548c\u7db2\u683c\u5927\u5c0f\uff083\u00d73\u30015\u00d75 \u6216 7\u00d77\uff09\u4f86\u914d\u7f6e\u71b1\u5716\u3002 <\/p>\n<p>\u5730\u5716\u6bcf\u6708\u90fd\u6703\u66f4\u65b0\u60a8\u7684\u4f4d\u7f6e\u3002\u9019\u53ef\u4ee5\u8b93\u60a8\u4e86\u89e3\u60a8\u5728\u60a8\u6240\u5728\u5340\u57df\u5167\u7684\u7cbe\u78ba\u4f4d\u7f6e\u7684\u6392\u540d\u4ee5\u53ca\u60a8\u7684\u77e5\u540d\u5ea6\u5982\u4f55\u589e\u9577\u3002 <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fYiAtCC.png\" alt=\"PGakyXfvzxIaPs5aufcqOp530CVC9SivIJl9iEXzo1Zx8r3DxhoP36yw6CPFPBvmMinE7jIfhM4CACnG4IIdC1qlTftJ7RyXrTn71V4NB8KEBc3Ovaw7N21Xey4InOUatLwNjXDHXjbFRDG98S7sJE8\" \/><\/p>\n<p>\u9019\u4e9b\u8ffd\u8e64\u65b9\u6cd5\u63d0\u4f9b\u4e86\u51fa\u8272\u7684\u8996\u89ba\u6548\u679c\u548c\u5831\u544a\uff0c\u53ef\u4ee5\u5728\u6574\u500b SEO \u884c\u92b7\u6d3b\u52d5\u4e2d\u627e\u5230\u6210\u9577\u9ede\u548c\u4ecd\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002 <\/p>\n<p>\u7e3d\u4e4b\uff0c\u60a8\u7684\u672c\u5730\u8ffd\u8e64\u6e05\u55ae\u662f\uff1a<\/p>\n<ul>\n<li>\u8a2d\u5b9a\u4f4d\u7f6e\u8ffd\u8e64<\/li>\n<li>\u8ffd\u8e64\u60a8\u7684\u76ee\u6a19\u5340\u57df\u548c\u88dd\u7f6e\u985e\u578b<\/li>\n<li>\u5c0b\u627e\u672c\u5730\u5305\u3001\u7279\u8272\u7247\u6bb5\u3001\u9152\u5e97\u5305\u7b49\u7684\u6a5f\u6703<\/li>\n<li>\u4f7f\u7528\u6e05\u55ae\u7ba1\u7406\u71b1\u5716\u8ffd\u8e64\u60a8\u7684 Google \u5730\u5716\u4f4d\u7f6e<\/li>\n<\/ul>\n<h3>\u4e0b\u8f09\u514d\u8cbb\u7684\u672c\u5730 SEO \u6aa2\u67e5\u5217\u8868<\/h3>\n<ul>\n<li><a href=\"https:\/\/s4.tenten.co\/Checklist-Local-SEO-Success.pdf\">\u7d42\u6975\u6e05\u55ae \u2013 \u672c\u5730 SEO \u6210\u529fPDF<\/a><\/li>\n<li><a href=\"https:\/\/resources.tenten.co\/l\/local-seo-checklist\">\u4e0b\u8f09\u514d\u8cbb\u7684\u672c\u6a5f SEO PDF \u6e05\u55ae<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u5f81\u670d Google \u4e26\u7d71\u6cbb\u4f60\u7684\u57ce\u5e02\u3002\u4e0b\u8f09\u6b64\u514d\u8cbb\u6e05\u55ae\u4e26\u5927\u5e45\u63d0\u5347\u60a8\u7684\u6392\u540d\u3001\u7ba1\u7406\u8072\u8b7d\u4e26\u5438\u5f15\u5ba2\u6236\u3002 \uff08\u95dc\u9375\u5b57\uff1a\u672c\u5730SEO\u3001\u6392\u540d\u3001\u8072\u8b7d\u3001\u9867\u5ba2\u5438\u5f15\u529b\uff09","protected":false},"author":1,"featured_media":2426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[238,237,233,235],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-building","8":"category-on-page-seo","9":"category-seo","10":"category-what-is-seo","11":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Local SEO Checklist for Business Growth - AI SEO Agency<\/title>\n<meta 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