{"id":2931,"date":"2024-01-13T09:01:16","date_gmt":"2024-01-13T01:01:16","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2931"},"modified":"2024-01-13T09:11:25","modified_gmt":"2024-01-13T01:11:25","slug":"entity-seo-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/","title":{"rendered":"\u5be6\u9ad4 SEO\uff1a\u8a9e\u610f\u512a\u5316\u548c\u66f4\u9ad8 Google \u6392\u540d\u7684\u7d42\u6975\u6307\u5357"},"content":{"rendered":"<p>\u5728 SEO \u7684\u4e16\u754c\u4e2d\uff0c\u5be6\u9ad4 SEO \u7531\u65bc\u5176\u5c0d\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7684\u5df2\u8b49\u5be6\u7684\u5f71\u97ff\u800c\u7372\u5f97\u4e86\u6975\u5927\u7684\u95dc\u6ce8\u3002\u672c\u6587\u65e8\u5728\u95e1\u660e\u5be6\u9ad4 SEO \u7684\u8907\u96dc\u6027\uff0c\u4e26\u63d0\u4f9b\u5229\u7528\u8a9e\u7fa9\u512a\u5316\u4f86\u7372\u5f97 Google 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octicon-link\"><\/span><\/a>\u4ec0\u9ebc\u662f\u5be6\u9ad4SEO\u53ca\u5176\u5c0d\u6392\u540d\u7684\u5f71\u97ff\uff1f<\/h3>\n<p>\u5be6\u9ad4 SEO \u662f\u641c\u5c0b\u5f15\u64ce\u5c0d\u5167\u5bb9\u9032\u884c\u6392\u540d\u4e26\u7406\u89e3\u5176\u542b\u7fa9\u7684\u672a\u4f86\u3002<\/p>\n<h3><a id=\"how-google-uses-entities-in-search-algorithms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u5982\u4f55\u5728\u641c\u5c0b\u6f14\u7b97\u6cd5\u4e2d\u4f7f\u7528\u5be6\u9ad4<\/h3>\n<p>Google\u7684\u641c\u5c0b\u6f14\u7b97\u6cd5\u56b4\u91cd\u4f9d\u8cf4\u5be6\u9ad4\u4f86\u7406\u89e3\u4e0d\u540c\u5be6\u9ad4\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u5f9e\u800c\u89e3\u91cb\u641c\u5c0b\u610f\u5716\u4e26\u70ba\u4f7f\u7528\u8005\u63d0\u4f9b\u66f4\u76f8\u95dc\u7684\u641c\u5c0b\u7d50\u679c\u3002\u7db2\u7ad9\u53ef\u4ee5\u5e6b\u52a9 Google \u5b9a\u7fa9\u5be6\u9ad4\u4e26\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u548c\u67b6\u69cb\u6a19\u8a18\u5efa\u7acb\u9023\u7dda\u3002<\/p>\n<h3><a id=\"benefits-of-entity-based-seo-for-modern-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u57fa\u65bc\u5be6\u9ad4\u7684 SEO \u5c0d\u73fe\u4ee3\u641c\u5c0b\u7684\u512a\u52e2<\/h3>\n<p>\u5411\u57fa\u65bc\u5be6\u9ad4\u7684 SEO \u7684\u8f49\u8b8a\u63d0\u4f9b\u4e86\u8a31\u591a\u512a\u52e2\uff0c\u5305\u62ec\u7406\u89e3\u641c\u5c0b\u610f\u5716\u7684\u7cbe\u7d30\u65b9\u6cd5\u3001\u512a\u5316\u76f8\u95dc\u5be6\u9ad4\u7684\u5167\u5bb9\u4ee5\u53ca\u8207 Google \u5c0d\u8a9e\u7fa9\u641c\u5c0b\u7684\u5f37\u8abf\u4fdd\u6301\u4e00\u81f4\u3002\u900f\u904e\u7b56\u7565\u6027\u5730\u95dc\u6ce8\u5be6\u9ad4\uff0c\u7db2\u7ad9\u53ef\u4ee5\u5229\u7528 SEO \u7684\u73fe\u4ee3\u65b9\u6cd5\u4e26\u63d0\u9ad8\u5176\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u4e2d\u7684\u53ef\u898b\u6027\u3002<\/p>\n<ul>\n<li>\u4f60\u600e\u9ebc\u77e5\u9053\u5be6\u9ad4\u662f\u4ec0\u9ebc\uff1f<\/li>\n<li>\u641c\u5c0b\u7d50\u679c\u986f\u793a\u8a31\u591a\u5be6\u9ad4\u7bc4\u4f8b\u3002<\/li>\n<li>\u719f\u6089\u7684\u5be6\u9ad4\u5305\u62ec\u5730\u9ede\u3001\u4eba\u7269\u6216\u4f01\u696d\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/V7Ey6Ug.png\" alt=\"\" \/><\/p>\n<p>\u4f8b\u5982\uff0c\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u610f\u5716\u7fa4\u96c6\u5c31\u662f\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u96a8\u8457\u4e3b\u984c\u8b8a\u5f97\u66f4\u52a0\u660e\u986f\uff0c\u9019\u4e9b\u529f\u80fd\u5c31\u6703\u51fa\u73fe\u5f97\u66f4\u591a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/gWnzALB.png\" alt=\"Google\u7c21\u4ecb\u9801\" \/><\/p>\n<p>\u5982\u679c\u60a8\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5be6\u9ad4\uff0c\u90a3\u9ebc\u4e00\u500b SEO \u6d3b\u52d5\u5c31\u53ef\u4ee5\u6539\u8b8a\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n<p>\u7dad\u57fa\u767e\u79d1\u662f\u53e6\u4e00\u500b\u5c0d\u5be6\u9ad4\u9032\u884c\u5f88\u597d\u89e3\u91cb\u7684\u5730\u65b9\u3002\u4f8b\u5982\uff0c\u6709\u95dc\u201c\u9b5a\u201d\u7684\u9801\u9eb5\u5305\u542b\u5927\u91cf\u4fe1\u606f\uff0c\u5f9e\u89e3\u5256\u5b78\u5230\u5b83\u5011\u5c0d\u4eba\u985e\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u7dad\u57fa\u767e\u79d1\u6709\u5f88\u591a\u4fe1\u606f\uff0c\u4f46\u4e26\u6c92\u6709\u6db5\u84cb\u6240\u6709\u5167\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/HSNFlfn.png\" alt=\"Google\u5f71\u50cf\u641c\u7d22\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7bB3MjF.png\" alt=\"\u77e5\u8b58\u9762\u677f\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nQCoMhr.png\" alt=\"\u610f\u5716\u96c6\u7fa4\" \/><\/p>\n<h1><a id=\"what-is-an-entity\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4ec0\u9ebc\u662f\u5be6\u9ad4\uff1f<\/h1>\n<p>\u5be6\u9ad4\u662f\u552f\u4e00\u7684\u6771\u897f\uff0c\u5b83\u7684\u540d\u7a31\u3001\u985e\u578b\u548c\u54c1\u8cea\u53ef\u4ee5\u8b58\u5225\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u8207\u5176\u4ed6\u5be6\u9ad4\u9023\u63a5\u3002\u53ea\u6709\u7576\u5b83\u5217\u5728\u5be6\u9ad4\u76ee\u9304\u4e2d\u6642\u624d\u88ab\u8a8d\u70ba\u662f\u6e96\u78ba\u7684\u3002<\/p>\n<p>\u5be6\u9ad4\u76ee\u9304\u70ba\u6bcf\u500b\u5be6\u9ad4\u63d0\u4f9b\u552f\u4e00\u7684 ID\u3002\u6211\u7684\u6a5f\u69cb\u5c07\u9019\u4e9b ID \u7528\u65bc\u4e0d\u540c\u7684\u670d\u52d9\u548c\u7522\u54c1\u3002<\/p>\n<p>\u50c5\u50c5\u56e0\u70ba\u67d0\u500b\u6771\u897f\u4e0d\u5728\u76ee\u9304\u4e2d\u4e26\u4e0d\u610f\u5473\u8457\u5b83\u4e0d\u662f\u4e00\u500b\u5be6\u9ad4\u3002<\/p>\n<p>\u7dad\u57fa\u767e\u79d1\u662f\u4e00\u500b\u5ee3\u6cdb\u7684\u5be6\u9ad4\u8cc7\u6599\u5eab\uff0c\u4f46\u5b83\u4e26\u4e0d\u662f\u552f\u4e00\u7684\u8cc7\u6599\u5eab\u3002\u5176\u4ed6\u7bc4\u4f8b\u5305\u62ec Wikidata\u3001DBpedia\u3001Freebase \u548c Yago\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eXCZSOM.png\" alt=\"\u9b5a - \u7dad\u57fa\u767e\u79d1\u5be6\u9ad4\" \/><\/p>\n<p>\u5be6\u9ad4\u9023\u7d50\u975e\u7d50\u69cb\u5316\u548c\u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/p>\n<p>\u5b83\u5011\u4f7f\u975e\u7d50\u69cb\u5316\u6587\u5b57\u66f4\u52a0\u8c50\u5bcc\uff0c\u4e26\u6709\u52a9\u65bc\u7528\u7d50\u69cb\u5316\u8cc7\u8a0a\u586b\u5145\u77e5\u8b58\u5eab\u3002<\/p>\n<p>\u5728\u6587\u5b57\u4e2d\u5c0b\u627e\u5be6\u9ad4\u4e26\u5c07\u5176\u9023\u7d50\u5230\u77e5\u8b58\u5eab\u7a31\u70ba\u5be6\u9ad4\u9023\u7d50\u3002<\/p>\n<p>\u5be6\u9ad4\u5e6b\u52a9\u6211\u5011\u548c\u6a5f\u5668\u66f4\u597d\u5730\u7406\u89e3\u6587\u5b57\u3002<\/p>\n<p>\u8ddf\u4e0a\u6709\u95dc\u5be6\u9ad4\u7684\u65b0\u8cc7\u8a0a\u662f\u4e00\u9805\u8271\u82e6\u7684\u5de5\u4f5c\u3002<\/p>\n<p>\u6211\u5011\u53ef\u4ee5\u900f\u904e\u5206\u6790\u5177\u6709\u5be6\u9ad4\u63d0\u53ca\u7684\u6587\u4ef6\u4f86\u8f15\u9b06\u66f4\u65b0\u77e5\u8b58\u5eab\u3002<\/p>\n<p>\u5be6\u9ad4\u6539\u5584\u4e86\u6211\u5011\u7406\u89e3\u641c\u5c0b\u4e2d\u7684\u67e5\u8a62\u548c\u6587\u4ef6\u5167\u5bb9\u7684\u65b9\u5f0f\u3002<\/p>\n<p>[\u64f4\u5c55\u547d\u540d\u5be6\u9ad4] \u7814\u7a76\u8ad6\u6587\u8a0e\u8ad6\u4e86\u4e0d\u540c\u985e\u578b\u7684\u5be6\u9ad4\uff0c\u5305\u62ec\u60f3\u6cd5\u548c\u6982\u5ff5\u3002<\/p>\n<p>\u4f7f\u7528\u6a21\u7cca\u7684\u6982\u5ff5\u610f\u5473\u8457\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u7528\u8a31\u591a\u6587\u7ae0\u4f86\u6559\u5c0e Google\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/SNfHEgT.png\" alt=\"\u96c5\u6b4c\u77e5\u8b58\u5716\u8b5c\" \/><\/p>\n<h1><a id=\"google-s-history-with-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u8207\u5be6\u9ad4\u7684\u6b77\u53f2<\/h1>\n<p>Google \u65bc 2010 \u5e74 7 \u6708 16 \u65e5\u6536\u8cfc\u4e86 Freebase\u3002\u9019\u662f\u5411\u7576\u4eca\u5be6\u9ad4\u641c\u5c0b\u7cfb\u7d71\u9081\u51fa\u7684\u4e00\u5927\u6b65\u3002<\/p>\n<p>\u5728 Freebase \u4e4b\u5f8c\uff0cGoogle \u958b\u59cb\u4f7f\u7528 Wikidata\u3002<\/p>\n<p>Google\u3001Bing \u548c Yahoo \u5275\u5efa\u4e86 Schema.org \u4f86\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u90e8\u843d\u683c\u548c\u975e\u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/p>\n<p>Google \u63d0\u4f9b\u4e86\u5728\u7db2\u7ad9\u4e0a\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u7684\u6307\u5357\u3002<\/p>\n<p>Google \u7684\u535a\u6587\u201c<a href=\"https:\/\/www.blog.google\/products\/search\/improving-search-next-20-years\/?ref=kevin-indig.com\">\u6539\u5584\u672a\u4f86 20 \u5e74\u7684\u641c\u7d22<\/a>\u300c\u8ac7\u8ad6\u95dc\u6ce8\u6587\u4ef6\u76f8\u95dc\u6027\u548c\u54c1\u8cea\u800c\u4e0d\u50c5\u50c5\u662f\u95dc\u9375\u5b57\u3002<\/p>\n<p>Google \u4f7f\u7528\u77e5\u8b58\u5716\u548c\u8cc7\u6599\u6293\u53d6\u4f86\u6539\u5584\u641c\u5c0b\u3002<\/p>\n<p>Google \u5728\u4e0d\u5230\u5341\u5e74\u7684\u6642\u9593\u5167\u5f9e 5.7 \u5104\u500b\u5be6\u9ad4\u548c 180 \u5104\u500b\u4e8b\u5be6\u589e\u52a0\u5230 8,000 \u5104\u500b\u4e8b\u5be6\u548c 80 \u5104\u500b\u5be6\u9ad4\u3002<\/p>\n<h1><a id=\"how-is-the-entity-model-better-than-previous-search-models\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5be6\u9ad4\u6a21\u578b\u8207\u5148\u524d\u7684\u641c\u5c0b\u6a21\u578b\u76f8\u6bd4\u6709\u4f55\u512a\u52e2\uff1f<\/h1>\n<p>\u820a\u7684\u57fa\u65bc\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u6a21\u578b\u7121\u6cd5\u627e\u5230<\/p>\n<p>\u76f8\u95dc\u6587\u4ef6\uff08\u5982\u679c\u6c92\u6709\u67e5\u8a62\u4e2d\u7684\u78ba\u5207\u55ae\u5b57\uff09\u3002<\/p>\n<p>\u4f7f\u7528 <strong><em>Ctrl + F<\/em><\/strong> \u9801\u9762\u4e0a\u8207\u9019\u4e9b\u820a\u6a21\u578b\u985e\u4f3c\u3002<\/p>\n<p>\u7db2\u8def\u4e0a\u6bcf\u5929\u90fd\u6709\u592a\u591a\u65b0\u6578\u64da\uff0cGoogle \u7121\u6cd5\u7406\u89e3\u6bcf\u500b\u55ae\u5b57\u548c\u9801\u9762\u3002<\/p>\n<p>\u5be6\u9ad4\u5e6b\u52a9 Google \u4e8b\u534a\u529f\u500d\u5730\u66f4\u80fd\u7406\u89e3\u3002<\/p>\n<p>\u5be6\u9ad4\u5c08\u5bb6 Krisztian Balog \u63d0\u51fa\u4e86\u4e09\u7a2e\u6539\u5584\u641c\u5c0b\u7684\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong>\u57fa\u65bc\u64f4\u5c55<\/strong>\uff1a\u5c07\u76f8\u95dc\u8853\u8a9e\u65b0\u589e\u81f3\u641c\u5c0b\u3002<\/li>\n<li><strong>\u57fa\u65bc\u6295\u5f71<\/strong>\uff1a\u4f7f\u7528\u5be6\u9ad4\u4f86\u7406\u89e3\u67e5\u8a62\u548c\u6587\u4ef6\u4e4b\u9593\u7684\u76f8\u95dc\u6027\u3002<\/li>\n<li><strong>\u57fa\u65bc\u5be6\u9ad4<\/strong>\uff1a\u4f7f\u7528\u5be6\u9ad4\u65b0\u589e\u5230\u5e38\u898f\u7684\u57fa\u65bc\u8853\u8a9e\u7684\u641c\u5c0b\u4e2d\u3002<\/li>\n<\/ul>\n<p>\u9019\u4e9b\u65b9\u6cd5\u6709\u52a9\u65bc\u66f4\u5168\u9762\u5730\u4e86\u89e3\u7528\u6236\u6b63\u5728\u641c\u5c0b\u7684\u5167\u5bb9\u3002<\/p>\n<p>Balog \u4e5f\u8a0e\u8ad6\u4e86\u7528\u65bc\u6620\u5c04\u5be6\u9ad4\u7684\u516d\u7a2e\u8907\u96dc\u6f14\u7b97\u6cd5\u3002<\/p>\n<h3><a id=\"how-to-take-advantage-of-entity-seo-for-higher-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u4f55\u5229\u7528\u5be6\u9ad4 SEO \u7372\u5f97\u66f4\u9ad8\u6392\u540d<\/h3>\n<p>\u70ba\u4e86\u91dd\u5c0d\u5be6\u9ad4\u9032\u884c\u6700\u4f73\u5316\uff0c\u7db2\u7ad9\u61c9\u9032\u884c\u5be6\u9ad4\u5be9\u6838\uff0c\u4ee5\u8b58\u5225\u5167\u5bb9\u4e2d\u7684\u76f8\u95dc\u5be6\u9ad4\u4e26\u78ba\u5b9a\u5176\u512a\u5148\u9806\u5e8f\u3002\u900f\u904e\u4e86\u89e3 Google \u5982\u4f55\u5728\u5176\u6f14\u7b97\u6cd5\u548c\u77e5\u8b58\u5716\u4e2d\u4f7f\u7528\u5be6\u9ad4\uff0c\u7db2\u7ad9\u53ef\u4ee5\u7b56\u7565\u6027\u5730\u512a\u5316\u5176\u5167\u5bb9\uff0c\u4ee5\u8207\u9069\u7576\u7684\u5be6\u9ad4\u4fdd\u6301\u4e00\u81f4\uff0c\u4e26\u63d0\u9ad8\u5176\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u53ef\u898b\u6027\u3002<\/p>\n<h2><a id=\"implementing-entity-based-strategies\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5be6\u65bd\u57fa\u65bc\u5be6\u9ad4\u7684\u7b56\u7565<\/h2>\n<p>\u5be6\u65bd\u57fa\u65bc\u5be6\u9ad4\u7684\u7b56\u7565\u5c0d\u65bc\u6700\u5927\u5316\u8a9e\u7fa9\u512a\u5316\u7684\u512a\u52e2\u548c\u589e\u5f37\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u7684\u53ef\u898b\u6027\u81f3\u95dc\u91cd\u8981\u3002\u7db2\u7ad9\u53ef\u4ee5\u5c07\u5176\u5167\u5bb9\u8207\u76f8\u95dc\u5be6\u9ad4\u4fdd\u6301\u4e00\u81f4\uff0c\u4e26\u900f\u904e\u95dc\u6ce8\u5be6\u9ad4\u4f86\u63d0\u9ad8\u6392\u540d\u3002\u57fa\u65bc\u5be6\u9ad4\u7684\u7b56\u7565\u6d89\u53ca\u5229\u7528\u5404\u7a2e\u7b56\u7565\u4f86\u512a\u5316\u5be6\u9ad4\u4e26\u589e\u5f37\u6574\u9ad4\u641c\u5c0b\u6548\u679c\u3002<\/p>\n<h3><a id=\"utilizing-schema-markup-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5c0d\u5be6\u9ad4\u4f7f\u7528\u67b6\u69cb\u6a19\u8a18<\/h3>\n<p>\u67b6\u69cb\u6a19\u8a18\u5c0d\u65bc\u4ee5\u641c\u5c0b\u5f15\u64ce\uff08\u5c24\u5176\u662f Google\uff09\u53ef\u4ee5\u8f15\u9b06\u89e3\u91cb\u548c\u5229\u7528\u4ee5\u589e\u5f37\u641c\u5c0b\u7d50\u679c\u7684\u683c\u5f0f\u5b9a\u7fa9\u548c\u5448\u73fe\u5be6\u9ad4\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u5be6\u65bd\u7d50\u69cb\u5316\u8cc7\u6599\u548c\u6a21\u5f0f\u6a19\u8a18\uff0c\u7db2\u7ad9\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u4e0d\u540c\u5be6\u9ad4\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u6700\u7d42\u63d0\u9ad8\u5176\u5167\u5bb9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u53ef\u898b\u5ea6\u3002<\/p>\n<h3><a id=\"entity-audit-analyzing-and-optimizing-entity-signals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5be6\u9ad4\u5be9\u8a08\uff1a\u5206\u6790\u548c\u512a\u5316\u5be6\u9ad4\u8a0a\u865f<\/h3>\n<p>\u5be6\u9ad4\u5be9\u6838\u5c0d\u65bc\u8b58\u5225\u7db2\u7ad9\u5167\u5bb9\u4e2d\u7684\u76f8\u95dc\u5be6\u9ad4\u4e26\u78ba\u5b9a\u5176\u512a\u5148\u9806\u5e8f\u81f3\u95dc\u91cd\u8981\u3002\u9019\u6d89\u53ca\u5206\u6790\u73fe\u6709\u5be6\u9ad4\u4e26\u512a\u5316\u5167\u5bb9\u4ee5\u8207\u9069\u7576\u7684\u5be6\u9ad4\u53ca\u5176\u5c6c\u6027\u4fdd\u6301\u4e00\u81f4\u3002\u900f\u904e\u4e86\u89e3\u5be6\u9ad4\u8a0a\u865f\u4ee5\u53ca\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u89e3\u91cb\u5b83\u5011\uff0c\u7db2\u7ad9\u53ef\u4ee5\u7b56\u7565\u6027\u5730\u512a\u5316\u5176\u5167\u5bb9\uff0c\u4ee5\u63d0\u9ad8\u6392\u540d\u548c\u53ef\u898b\u5ea6\u3002<\/p>\n<h1><a id=\"three-types-of-data-structures\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4e09\u7a2e\u8cc7\u6599\u7d50\u69cb<\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/vVZ8Bt4.png\" alt=\"\u4e09\u7a2e\u8cc7\u6599\u7d50\u69cb\" \/><\/p>\n<p>\u6b64\u5716\u986f\u793a\u4e86\u6578\u64da\u4e2d\u7684\u95dc\u4fc2\u6709\u591a\u8907\u96dc\u3002\u9019\u7a2e\u6a21\u5f0f\u4e5f\u53ef\u4ee5\u5728\u9010\u9801\u6a21\u5f0f\u4e2d\u770b\u5230\u3002<\/p>\n<p>\u8981\u53d6\u5f97\u5be6\u9ad4\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4e09\u7a2e\u8cc7\u6599\u7d50\u69cb\uff1a<\/p>\n<ul>\n<li><strong>\u975e\u7d50\u69cb\u5316\u5be6\u9ad4\u63cf\u8ff0<\/strong>\uff1a\u8b58\u5225\u4e26\u6e05\u9664\u5c0d\u5176\u4ed6\u5be6\u9ad4\u7684\u5f15\u7528\u3002<\/li>\n<li><strong>\u534a\u7d50\u69cb\u5316<\/strong>\uff1a\u50cf\u7dad\u57fa\u767e\u79d1\u4e00\u6a23\uff0c\u8207\u5176\u4ed6\u5be6\u9ad4\u7684\u9023\u7d50\u5f88\u6e05\u6670\u3002<\/li>\n<li><strong>\u7d50\u69cb\u5316\u8cc7\u6599<\/strong>\uff1a\u5716\u4e2d\u7684 RDF \u4e09\u5143\u7d44\uff08\u5982\u77e5\u8b58\u5716\uff09\u3002<\/li>\n<\/ul>\n<p>\u7d50\u69cb\u4e0d\u826f\u7684\u6587\u5b57\u6703\u524a\u5f31 IR \u5206\u6578\u3002<\/p>\n<p>\u4f7f\u7528\u5be6\u9ad4\u5c6c\u6027\u548c\u95dc\u4fc2\u53ef\u4ee5\u63d0\u9ad8\u6548\u80fd\u3002<\/p>\n<h1><a id=\"using-wikipedia-for-entity-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4f7f\u7528 Wikipedia \u4f86\u4e86\u89e3\u5be6\u9ad4 SEO<\/h1>\n<h3><a id=\"structure-of-wikipedia-pages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u7dad\u57fa\u767e\u79d1\u9801\u9762\u7684\u7d50\u69cb<\/h3>\n<p>\u7dad\u57fa\u767e\u79d1\u6587\u7ae0\u901a\u5e38\u4ee5\u7a31\u70ba\u300c\u7dda\u7d22\u300d\u7684\u6458\u8981\u958b\u982d\u3002\u4ee5\u4e00\u7a2e\u8b93\u4eba\u5011\u60f3\u8981\u95b1\u8b80\u66f4\u591a\u5167\u5bb9\u7684\u65b9\u5f0f\u4f86\u7de8\u5beb\u5b83\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n<p>\u7dad\u57fa\u767e\u79d1\u4e0a\u7684\u9023\u7d50\u4e0d\u50c5\u7528\u65bc\u5c0e\u822a\uff1b\u9084\u7528\u65bc\u5c0e\u822a\u3002\u5b83\u5011\u986f\u793a\u4e86\u6587\u7ae0\u4e4b\u9593\u7684\u806f\u7e6b\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u7dad\u57fa\u767e\u79d1\u9801\u9762\u7684\u90e8\u5206\u5167\u5bb9\uff1a<\/p>\n<ul>\n<li>\u6a19\u984c<\/li>\n<li>\u5f15\u7dda\u90e8\u5206\n<ul>\n<li>\u6d88\u6b67\u7fa9\u9023\u7d50<\/li>\n<li>\u8cc7\u8a0a\u6846<\/li>\n<li>\u4ecb\u7d39\u6587\u5b57<\/li>\n<\/ul>\n<\/li>\n<li>\u76ee\u9304<\/li>\n<li>\u6b63\u6587\u5167\u5bb9<\/li>\n<li>\u9644\u9304\u8207\u5e95\u90e8\u4e8b\u9805\n<ul>\n<li>\u53c3\u8003\u6587\u737b\u8207\u8a3b\u91cb<\/li>\n<li>\u5916\u90e8\u9023\u7d50<\/li>\n<li>\u985e\u5225<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1><a id=\"how-to-optimize-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5982\u4f55\u91dd\u5c0d\u5be6\u9ad4\u9032\u884c\u6700\u4f73\u5316<\/h1>\n<p>\u4ee5\u4e0b\u662f\u512a\u5316\u5be6\u9ad4\u6642\u9700\u8981\u8003\u616e\u7684\u4e8b\u9805\uff1a<\/p>\n<ul>\n<li>\u5728\u9801\u9762\u4e0a\u5305\u542b\u76f8\u95dc\u55ae\u5b57\u3002<\/li>\n<li>\u55ae\u5b57\u548c\u7247\u8a9e\u51fa\u73fe\u5728\u9801\u9762\u4e0a\u7684\u983b\u7387\u5982\u4f55\uff1f<\/li>\n<li>\u5982\u4f55\u5728\u9801\u9762\u4e0a\u7d44\u7e54\u6982\u5ff5\u3002<\/li>\n<li>\u4f7f\u7528\u975e\u7d50\u69cb\u5316\u3001\u534a\u7d50\u69cb\u5316\u548c\u7d50\u69cb\u5316\u8cc7\u6599\u3002<\/li>\n<li>\u4f7f\u7528\u4e3b\u8b02\u8cd3\u5c0d (SPO)\u3002<\/li>\n<li>\u50cf\u66f8\u672c\u9801\u9762\u4e00\u6a23\u7d44\u7e54\u7db2\u9801\u6587\u6a94\u3002<\/li>\n<li>\u7db2\u8def\u6587\u4ef6\u5728\u7db2\u7ad9\u4e0a\u7684\u6392\u5217\u65b9\u5f0f\u3002<\/li>\n<li>\u5728\u7db2\u8def\u6587\u4ef6\u4e2d\u5305\u542b\u5be6\u9ad4\u7684\u5df2\u77e5\u7279\u5fb5\u3002<\/li>\n<\/ul>\n<p>\u8acb\u8a18\u4f4f\uff0c\u77e5\u8b58\u5eab\u901a\u5e38\u7a31\u70ba\u77e5\u8b58\u5716\u3002<\/p>\n<p>\u641c\u5c0b\u7d50\u679c\u53ef\u80fd\u6703\u6839\u64da\u7528\u6236\u7684\u610f\u5716\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>\u60a8\u7684\u9801\u9762\u61c9\u8a72\u6db5\u84cb\u4e0d\u540c\u985e\u578b\u7684\u641c\u5c0b\u610f\u5716\u3002<\/p>\n<p>Google \u4f7f\u7528\u8207\u641c\u5c0b\u67e5\u8a62\u76f8\u95dc\u7684 People Also Ask\u3001People Search For \u548c Autocomplete \u7b49\u5de5\u5177\u3002<\/p>\n<p>\u60a8\u7684\u6587\u4ef6\u61c9\u8a72\u5177\u6709\u76e1\u53ef\u80fd\u591a\u7684\u641c\u5c0b\u610f\u5716\u8b8a\u9ad4\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5Rx9rpN.png\" alt=\"\u4eba\u5011\u9084\u554f\" \/><\/p>\n<p>Google \u7684\u5de5\u5177\u7d66\u4e88\u986f\u8457\u6027\u5206\u6578\uff0c\u986f\u793a Google \u5982\u4f55\u67e5\u770b\u5167\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zoZZKio.png\" alt=\"Google API\u5de5\u5177\" \/><\/p>\n<p>\u6bcf\u500b\u55ae\u5b57\u548c\u6bb5\u843d\u5c0d\u65bc\u5be6\u9ad4 SEO \u90fd\u5f88\u91cd\u8981\u3002<\/p>\n<p>\u8a9e\u8a00\u662f\u6709\u6b67\u7fa9\u7684\uff0c\u6240\u4ee5\u6211\u5011\u5fc5\u9808\u8b93\u6211\u5011\u7684\u8a9e\u8a00\u66f4\u76f4\u767d\u5230Google\u3002<\/p>\n<p>\u73fe\u4ee3\u6d88\u6b67\u8003\u616e\u4e09\u4ef6\u4e8b\uff1a<\/p>\n<ol>\n<li>\u5be6\u9ad4\u548c\u63d0\u53ca\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li>\u63d0\u53ca\u8a72\u5be6\u9ad4\u7684\u6587\u5b57\u6709\u591a\u76f8\u4f3c\uff1f<\/li>\n<li>\u6587\u4ef6\u4e2d\u7684\u6240\u6709\u5be6\u9ad4\u9023\u7d50\u6c7a\u7b56\u5982\u4f55\u5354\u540c\u5de5\u4f5c\uff1f<\/li>\n<\/ol>\n<p><img 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