{"id":2892,"date":"2024-01-06T09:03:48","date_gmt":"2024-01-06T17:03:48","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2892"},"modified":"2024-01-07T01:10:06","modified_gmt":"2024-01-06T17:10:06","slug":"what-is-google-search-console","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/\u4ec0\u9ebc\u662f\u8c37\u6b4c\u641c\u5c0b\u63a7\u5236\u53f0\/","title":{"rendered":"\u4ec0\u9ebc\u662f Google \u641c\u5c0b\u63a7\u5236\u53f0"},"content":{"rendered":"<h1>\u4ec0\u9ebc\u662f Google \u641c\u5c0b\u63a7\u5236\u53f0<\/h1>\n<p>\u5728\u5ee3\u95ca\u4e14\u4e0d\u65b7\u767c\u5c55\u7684\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) \u4e16\u754c\u4e2d\uff0cGoogle Search Console (GSC) \u662f\u7db2\u7ad9\u6240\u6709\u8005\u548c\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5b83\u662f\u60a8\u7684\u7db2\u7ad9\u548c Google \u641c\u5c0b\u5f15\u64ce\u8907\u96dc\u904b\u4f5c\u4e4b\u9593\u7684\u4e00\u5ea7\u6a4b\u6a11\u3002\u4f46 Google Search Console \u5230\u5e95\u662f\u4ec0\u9ebc\uff1f\u5b83\u5982\u4f55\u6539\u8b8a\u60a8\u7684\u7db2\u8def\u5f62\u8c61\uff1f\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.tenten.co\/share\/kmIJHmXVs.jpg\" alt=\"\" \/><\/p>\n<p><strong>\u4e86\u89e3 Google \u641c\u5c0b\u63a7\u5236\u53f0<\/strong><\/p>\n<p>GSC \u7684\u6838\u5fc3\u662f Google \u63d0\u4f9b\u7684\u514d\u8cbb\u670d\u52d9\uff0c\u53ef\u5354\u52a9\u60a8\u76e3\u63a7\u3001\u7dad\u8b77\u60a8\u7684\u7db2\u7ad9\u5728 Google \u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u5b58\u5728\u4e26\u9032\u884c\u6545\u969c\u6392\u9664\u3002\u5b83\u4e0d\u9700\u8981\u60a8\u8a3b\u518a\u5373\u53ef\u5305\u542b\u5728 Google \u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u4f46\u900f\u904e\u4f7f\u7528 GSC\uff0c\u60a8\u53ef\u4ee5\u7372\u5f97\u66f4\u591a\u7684\u63a7\u5236\u6b0a\u548c\u6d1e\u5bdf\u529b\uff0c\u9019\u53ef\u4ee5\u4f7f\u60a8\u7684\u7db2\u7ad9\u53d7\u76ca\u532a\u6dfa\u3002<\/p>\n<p><strong>\u529f\u80fd\u548c\u5de5\u5177<\/strong><\/p>\n<ul>\n<li><strong>\u6293\u53d6\u548c\u7d22\u5f15\uff1a<\/strong> \u4e86\u89e3 Google \u5982\u4f55\u67e5\u770b\u60a8\u7684\u7db2\u7ad9\u4e26\u512a\u5316\u5176\u6293\u53d6\u548c\u7d22\u5f15\u3002<\/li>\n<li><strong>\u6027\u80fd\u5206\u6790\uff1a<\/strong> \u8ffd\u8e64\u60a8\u7684\u5167\u5bb9\u5728 Google \u641c\u5c0b\u4e0a\u7684\u8868\u73fe\u4ee5\u53ca\u60a8\u7684\u6d41\u91cf\u4f86\u81ea\u4f55\u8655\u3002<\/li>\n<li><strong>\u7db2\u7ad9\u932f\u8aa4\uff1a<\/strong> \u8b58\u5225\u4e26\u4fee\u5fa9\u53ef\u80fd\u5f71\u97ff\u7db2\u7ad9\u6548\u80fd\u7684\u554f\u984c\u3002<\/li>\n<\/ul>\n<p><strong>\u8a2d\u5b9a Google Search Console<\/strong><\/p>\n<p>\u958b\u59cb\u4f7f\u7528 GSC \u662f\u4e00\u500b\u7c21\u55ae\u7684\u904e\u7a0b\uff0c\u4f46\u5c0d\u65bc\u91cb\u653e\u5176\u5168\u90e8\u6f5b\u529b\u81f3\u95dc\u91cd\u8981\u3002\u9019\u662f\u4e00\u500b\u5feb\u901f\u6307\u5357\uff1a<\/p>\n<ol>\n<li><strong>\u9a57\u8b49\u6240\u6709\u6b0a\uff1a<\/strong> \u900f\u904e\u70ba\u60a8\u7684\u7db2\u7ad9\u6dfb\u52a0\u7a0b\u5f0f\u78bc\u6216\u900f\u904e\u60a8\u7684\u7db2\u57df\u4f9b\u61c9\u5546\u4f86\u8b49\u660e\u60a8\u64c1\u6709\u8a72\u7db2\u7ad9\u3002<\/li>\n<li><strong>\u63d0\u4ea4\u7db2\u7ad9\u5730\u5716\uff1a<\/strong> \u5e6b\u52a9Google\u66f4\u4e86\u89e3\u60a8\u7684\u7db2\u7ad9\u7d50\u69cb\u548c\u5167\u5bb9\u3002<\/li>\n<\/ol>\n<p><strong>\u4e3b\u8981\u7279\u5fb5<\/strong><\/p>\n<p>GSC \u5177\u6709\u591a\u7a2e\u529f\u80fd\uff0c\u53ef\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u7db2\u7ad9\u7684\u6548\u80fd\u3002\u9019 <strong>\u5100\u8868\u677f<\/strong> \u63d0\u4f9b\u6982\u8ff0\uff0c\u800c\u50cf\u9019\u6a23\u7684\u90e8\u5206 <strong>\u641c\u5c0b\u6d41\u91cf<\/strong> \u548c <strong>\u641c\u5c0b\u5916\u89c0<\/strong> \u6df1\u5165\u4e86\u89e3\u7528\u6236\u5982\u4f55\u5c0b\u627e\u548c\u67e5\u770b\u60a8\u7684\u7db2\u7ad9\u7684\u5177\u9ad4\u8cc7\u8a0a\u3002<\/p>\n<p><strong>\u6709\u6548\u4f7f\u7528 Google Search Console<\/strong><\/p>\n<p>\u8981\u771f\u6b63\u5f9e GSC \u4e2d\u53d7\u76ca\uff0c\u60a8\u9700\u8981\u6709\u6548\u5730\u4f7f\u7528\u5b83\u3002\u9019\u610f\u5473\u8457\u5b9a\u671f\u6aa2\u67e5\u932f\u8aa4\u3001\u4e86\u89e3\u641c\u5c0b\u5206\u6790\u4e26\u5bc6\u5207\u95dc\u6ce8\u54ea\u4e9b\u9801\u9762\u88ab\u7d22\u5f15\u3002\u907f\u514d\u5e38\u898b\u932f\u8aa4\uff0c\u4f8b\u5982\u5ffd\u7565\u6293\u53d6\u932f\u8aa4\u6216\u4e0d\u66f4\u65b0\u7db2\u7ad9\u5730\u5716\u3002<\/p>\n<p><strong>SEO \u512a\u9ede<\/strong><\/p>\n<p>\u900f\u904e\u4f7f\u7528 GSC\uff0c\u60a8\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u7db2\u7ad9\u7684\u53ef\u898b\u6027\u548c SEO\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u7528\u6236\u900f\u904e\u54ea\u4e9b\u95dc\u9375\u5b57\u627e\u5230\u60a8\u3001\u60a8\u7684\u884c\u52d5\u7db2\u7ad9\u7684\u8868\u73fe\u7b49\u7b49\uff0c\u6240\u6709\u9019\u4e9b\u5c0d\u65bc\u5236\u5b9a\u6709\u6548\u7684 SEO \u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p><strong>\u9032\u968e\u63d0\u793a<\/strong><\/p>\n<p>\u5c0d\u65bc\u90a3\u4e9b\u5e0c\u671b\u8d70\u5f97\u66f4\u9060\u7684\u4eba\u4f86\u8aaa\uff0c\u5c07 GSC \u8207 Google Analytics \u6216\u5176 API \u7b49\u5176\u4ed6\u5de5\u5177\u6574\u5408\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u81ea\u8a02\u898b\u89e3\u548c\u9ad8\u7d1a\u529f\u80fd\u3002<\/p>\n<p><strong>\u5be6\u4f8b\u63a2\u7a76<\/strong><\/p>\n<p>\u73fe\u5be6\u4e16\u754c\u7684\u4f8b\u5b50\u8868\u660e\uff0c\u6b63\u78ba\u4f7f\u7528 GSC \u53ef\u4ee5\u5e36\u4f86\u591a\u5927\u7684\u6539\u8b8a\u3002\u5f9e\u4ed6\u4eba\u7684\u6210\u529f\u548c\u932f\u8aa4\u4e2d\u5b78\u7fd2\uff0c\u5c07\u6700\u4f73\u5be6\u8e10\u61c9\u7528\u65bc\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n<p><strong>Google Search Console \u6545\u969c\u6392\u9664<\/strong><\/p>\n<p>\u5373\u4f7f\u6211\u5011\u4e2d\u6700\u512a\u79c0\u7684\u4eba\u4e5f\u6703\u9047\u5230\u554f\u984c\u3002\u4e86\u89e3\u5e38\u898b\u554f\u984c\u4ee5\u53ca\u5982\u4f55\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\uff0c\u9019\u6a23\u60a8\u7684\u7db2\u7ad9\u5c31\u4e0d\u6703\u932f\u904e Google \u641c\u5c0b\u7684\u4efb\u4f55\u4e00\u500b\u74b0\u7bc0\u3002<\/p>\n<p><strong>Google Search Console \u7684\u672a\u4f86<\/strong><\/p>\n<p>\u4e86\u89e3 GSC \u7684\u767c\u5c55\u65b9\u5411\uff0c\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002\u5373\u5c07\u63a8\u51fa\u54ea\u4e9b\u65b0\u529f\u80fd\uff0c\u5b83\u5011\u53ef\u80fd\u5982\u4f55\u5f71\u97ff\u60a8\u7684 SEO \u7b56\u7565\uff1f<\/p>\n<p><strong>\u7d50\u8ad6<\/strong><\/p>\n<p>Google Search Console \u4e0d\u53ea\u662f\u4e00\u500b\u5de5\u5177\uff1b\u5b83\u662f\u4efb\u4f55\u6210\u529f\u7684 SEO \u7b56\u7565\u7684\u95dc\u9375\u7d44\u6210\u90e8\u5206\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u500b\u4e86\u89e3 Google \u5982\u4f55\u770b\u5f85\u60a8\u7684\u7db2\u7ad9\u7684\u7a97\u53e3\uff0c\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u4e26\u5e6b\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u53d7\u773e\u3002\u6709\u6548\u5229\u7528 GSM \u610f\u5473\u8457\u60a8\u4e0d\u50c5\u5e0c\u671b\u60a8\u7684\u7db2\u7ad9\u53d6\u5f97\u6700\u4f73\u6548\u679c\uff0c\u800c\u4e14\u9084\u7a4d\u6975\u5f15\u5c0e\u5176\u8d70\u5411\u6210\u529f\u3002<\/p>\n<p><strong>\u7d50\u8ad6\u5f8c\u5e38\u898b\u554f\u984c\u89e3\u7b54<\/strong><\/p>\n<ol>\n<li>\n<p><strong>\u6211\u61c9\u8a72\u591a\u4e45\u6aa2\u67e5\u4e00\u6b21 Google Search Console\uff1f<\/strong><br \/>\n\u6700\u597d\u5b9a\u671f\u6aa2\u67e5 Google Search Console\uff0c\u81f3\u5c11\u6bcf\u9031\u4e00\u6b21\u3002\u9019\u4f7f\u60a8\u80fd\u5920\u96a8\u6642\u4e86\u89e3\u7db2\u7ad9\u7684\u6548\u80fd\u3001\u53ca\u6642\u767c\u73fe\u554f\u984c\u4e26\u9032\u884c\u5fc5\u8981\u7684\u6700\u4f73\u5316\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Search Console \u53ef\u4ee5\u5e6b\u52a9\u6211\u4e86\u89e3\u6d41\u91cf\u4e0b\u964d\u7684\u539f\u56e0\u55ce\uff1f<\/strong><br \/>\n\u662f\u7684\uff0cGoogle Search Console \u53ef\u4ee5\u63d0\u4f9b\u6709\u95dc\u60a8\u7db2\u7ad9\u6d41\u91cf\u8b8a\u5316\u7684\u5bf6\u8cb4\u898b\u89e3\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u6548\u80fd\u5831\u544a\uff0c\u6aa2\u67e5\u662f\u5426\u6709\u624b\u52d5\u64cd\u4f5c\u6216\u8655\u7f70\uff0c\u4e26\u78ba\u5b9a\u53ef\u80fd\u5c0e\u81f4\u6d41\u91cf\u4e0b\u964d\u7684\u7279\u5b9a\u9801\u9762\u6216\u67e5\u8a62\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5982\u4f55\u4f7f\u7528 GSC \u4f86\u63d0\u9ad8\u7db2\u7ad9\u7684\u884c\u52d5\u53ef\u7528\u6027\uff1f<\/strong><br \/>\nGSC \u63d0\u4f9b\u884c\u52d5\u53ef\u7528\u6027\u5831\u544a\uff0c\u7a81\u51fa\u986f\u793a\u60a8\u7db2\u7ad9\u4e0a\u7684\u884c\u52d5\u7279\u5b9a\u554f\u984c\u3002\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u53ef\u4ee5\u589e\u5f37\u884c\u52d5\u7528\u6236\u9ad4\u9a57\u4e26\u53ef\u80fd\u63d0\u9ad8\u6392\u540d\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Analytics \u548c Google Search Console \u4e4b\u9593\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><br \/>\nGoogle Analytics\u5c08\u6ce8\u65bc\u4f7f\u7528\u8005\u884c\u70ba\u548c\u7db2\u7ad9\u6d41\u91cf\uff0c\u800cGoogle Search Console\u5247\u5f37\u8abf\u641c\u5c0b\u5f15\u64ce\u76f8\u95dc\u8cc7\u6599\u3002 GA \u7684\u7bc4\u570d\u66f4\u5ee3\uff0c\u800c GSC \u5247\u662f\u7279\u5b9a\u65bc\u81ea\u7136\u641c\u5c0b\u6548\u80fd\u3002<\/p>\n<\/li>\n<li>\n<p><strong>Google Search Console \u5c0d\u65bc\u4e0d\u4f9d\u8cf4\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\u7684\u7db2\u7ad9\u6709\u5e6b\u52a9\u55ce\uff1f<\/strong><br \/>\n\u5373\u4f7f\u5c0d\u65bc\u975e\u81ea\u7136\u6d41\u91cf\uff0cGSC \u4ecd\u53ef\u80fd\u63d0\u4f9b\u6709\u7528\u7684\u6578\u64da\u3002\u5b83\u63d0\u4f9b\u4e86\u5c0d\u7db2\u7ad9\u7d22\u5f15\u3001\u5b89\u5168\u554f\u984c\u548c\u884c\u52d5\u53ef\u7528\u6027\u7684\u898b\u89e3\uff0c\u9019\u53ef\u4ee5\u4f7f\u6240\u6709\u7db2\u7ad9\u53d7\u76ca\u3002<\/p>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"\u5c0d Google Search Console \u611f\u5230\u56f0\u60d1\u55ce\uff1f\u900f\u904e\u9019\u672c\u9069\u5408\u521d\u5b78\u8005\u7684\u6307\u5357\uff0c\u8b93\u60a8\u4e00\u76ee\u4e86\u7136\u3002\u4e86\u89e3\u5982\u4f55\u8ffd\u8e64\u6392\u540d\u3001\u4fee\u5fa9\u932f\u8aa4\u4e26\u4e3b\u5c0e\u641c\u5c0b\u7d50\u679c - 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