{"id":2806,"date":"2024-01-03T13:35:32","date_gmt":"2024-01-03T05:35:32","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2806"},"modified":"2024-01-03T13:44:12","modified_gmt":"2024-01-03T05:44:12","slug":"b2b-sales-supercharge-with-crm-abm-marketing","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/\u900f\u904e-crm-abm-\u884c\u92b7\u589e\u5f37-b2b-\u92b7\u552e\/","title":{"rendered":"B2B \u92b7\u552e\u589e\u58d3\uff1a\u50cf\u5c08\u696d\u4eba\u58eb\u4e00\u6a23\u81ea\u52d5\u5316\u60a8\u7684 ABM"},"content":{"rendered":"

\u653e\u68c4\u624b\u52d5\u7814\u78e8\uff01\u6211\u5011\u7684 ABM \u81ea\u52d5\u5316\u8207 HubSpot \u53ef\u89e3\u9396 B2B \u92b7\u552e\u6210\u9577\uff0c\u5927\u5e45\u63d0\u5347\u53c3\u8207\u5ea6\u8207\u8f49\u63db\u7387\u3002<\/p>\n

\u5982\u4eca\uff0c\u884c\u92b7\u7684\u672c\u8cea\u5728\u65bc\u500b\u4eba\u5316\u2014\u2014\u5728\u6b63\u78ba\u7684\u6642\u9593\u3001\u6b63\u78ba\u7684\u5730\u9ede\u91dd\u5c0d\u6b63\u78ba\u7684\u4eba\u3002\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7 (ABM) \u56b4\u683c\u9075\u5faa\u6b64\u539f\u5247\uff0c\u4e26\u4e14\u4e00\u76f4\u53d7\u5230\u95dc\u6ce8\u3002\u4e8b\u5be6\u4e0a\uff0c\u6839\u64da 2024 \u5e74 ABM \u72c0\u6cc1\u8abf\u67e5\uff0c94.3% \u7684\u53c3\u8207\u8005\u6b63\u5728\u4f7f\u7528 ABM \u65b9\u6cd5\u3002<\/p>\n

\"\u986f\u793a\u884c\u92b7\u4eba\u54e1\u900f\u904e\u81ea\u52d5\u5316\u512a\u5316\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7\u7b56\u7565\u7684\u5716\u50cf\"<\/p>\n

\u9019\u4f7f\u5f97 ABM \u6210\u70ba\u4e00\u9805\u81f3\u95dc\u91cd\u8981\u7684\u7b56\u7565\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u90a3\u4e9b\u5411\u64c1\u6709\u591a\u500b\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u6709\u9650\u516c\u53f8\u92b7\u552e\u9ad8\u50f9\u503c B2B \u7522\u54c1\u6216\u670d\u52d9\u7684\u516c\u53f8\u800c\u8a00\u3002\u6709\u6548\u64f4\u5c55\u9019\u4e9b\u7b56\u7565\u7684\u95dc\u9375\u5728\u65bcABM\u81ea\u52d5\u5316\u5de5\u5177\u7684\u4f7f\u7528\u3002<\/p>\n

\u4e0b\u9762\uff0c\u6211\u5011\u5c07\u6307\u5c0e\u60a8\u5728\u9019\u4e9b\u5de5\u5177\u7684\u5e6b\u52a9\u4e0b\u5b8c\u6210\u7c21\u5316\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7\u7b56\u7565\u7684\u904e\u7a0b\u3002<\/p>\n

\u4ec0\u9ebc\u662f ABM \u81ea\u52d5\u5316\uff1f<\/h2>\n

ABM Automation \u662f\u4e00\u7a2e\u7531\u884c\u92b7\u8edf\u9ad4\u63a8\u52d5\u7684\u81ea\u4e3b B2B \u884c\u92b7\u6280\u8853\u3002\u5176\u76ee\u6a19\u662f\u8b93\u4f01\u696d\u5927\u898f\u6a21\u5730\u8207\u591a\u500b\u6c7a\u7b56\u8005\u4e92\u52d5\uff0c\u5229\u7528\u5ba2\u88fd\u5316\u7684\u5167\u5bb9\u548c\u4e92\u52d5\u4f86\u5f71\u97ff\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n

ABM \u81ea\u52d5\u5316\u7684\u512a\u52e2<\/h2>\n
    \n
  1. \u53ef\u64f4\u5c55\u7684\u6536\u8cfc\u7b56\u7565<\/li>\n
  2. \u66f4\u77ed\u7684\u92b7\u552e\u9031\u671f<\/li>\n
  3. \u52a0\u5f37\u884c\u92b7\u548c\u92b7\u552e\u4e4b\u9593\u7684\u5354\u8abf<\/li>\n
  4. \u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387<\/li>\n<\/ol>\n

    1. \u53ef\u64f4\u5c55\u7684\u6536\u8cfc\u7b56\u7565<\/h3>\n

    \u81ea\u52d5\u5316\u672c\u8cea\u4e0a\u5141\u8a31\u53ef\u64f4\u5c55\u6027\u3002\u900f\u904e\u81ea\u52d5\u5316 ABM \u7b56\u7565\uff0c\u60a8\u7684\u884c\u92b7\u5718\u968a\u53ef\u4ee5\u91cd\u65b0\u5206\u914d\u6642\u9593\u4f86\u57f9\u990a\u7279\u5b9a\u5ba2\u6236\u4e26\u70ba\u6bcf\u500b\u76f8\u95dc\u6c7a\u7b56\u8005\u91cf\u8eab\u8a02\u505a\u4e92\u52d5\u3002\u9019\u610f\u5473\u8457\u60a8\u7684\u696d\u52d9\u53ef\u4ee5\u64f4\u5c55\uff0c\u800c\u7121\u9700\u624b\u52d5\u7ba1\u7406\u6bcf\u500b\u5e33\u6236\u3002<\/p>\n

    2. \u7e2e\u77ed\u92b7\u552e\u9031\u671f<\/h3>\n

    \u9019\u662f\u4e00\u500b\u5834\u666f\uff1a\u900f\u904e\u5c07\u91cd\u9ede\u96c6\u4e2d\u5728\u9078\u5b9a\u7684\u5ba2\u6236\u4e0a\uff0c\u60a8\u7684\u92b7\u552e\u5718\u968a\u53ef\u4ee5\u5728\u6574\u500b\u92b7\u552e\u9031\u671f\u4e2d\u66f4\u5177\u7b56\u7565\u6027\u5730\u63a8\u9032\u92b7\u552e\u7dda\u7d22\u3002\u5982\u679c\u67d0\u500b\u7279\u5b9a\u7684\u884c\u92b7\u7b56\u7565\u5728\u67d0\u500b\u5ba2\u6236\u4e2d\u88ab\u8b49\u660e\u662f\u6210\u529f\u7684\uff0c\u90a3\u9ebc\u92b7\u552e\u4ee3\u8868\u5c31\u53ef\u4ee5\u5c08\u6ce8\u65bc\u5b8c\u6210\u9019\u7b46\u4ea4\u6613\u3002 ABM \u81ea\u52d5\u5316\u7c21\u5316\u4e86\u9019\u500b\u6d41\u7a0b\uff0c\u5f9e\u800c\u53ef\u4ee5\u66f4\u5feb\u5730\u5b8c\u6210\u4ea4\u6613\uff0c\u5f9e\u800c\u7e2e\u77ed\u92b7\u552e\u9031\u671f\u3002<\/p>\n

    3. \u52a0\u5f37\u884c\u92b7\u548c\u92b7\u552e\u4e4b\u9593\u7684\u5354\u8abf<\/h3>\n

    \u901a\u5e38\uff0c\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\u4e4b\u9593\u7684\u5354\u540c\u4f5c\u7528\u66f4\u591a\u7684\u662f\u7406\u60f3\u800c\u975e\u73fe\u5be6\u3002\u7136\u800c\uff0c\u81ea\u52d5\u5316\u7684 ABM \u65b9\u6cd5\u9700\u8981\u4e26\u4fc3\u9032\u9019\u5169\u500b\u90e8\u9580\u4e4b\u9593\u66f4\u7dca\u5bc6\u7684\u7d50\u5408\uff0c\u4ee5\u6709\u6548\u5730\u9054\u6210\u4ea4\u6613\u3002<\/p>\n

    \u884c\u92b7\u5718\u968a\u7684\u4efb\u52d9\u662f\u7522\u751f\u70ba\u92b7\u552e\u5718\u968a\u63d0\u4f9b\u652f\u63f4\u7684\u5167\u5bb9\uff0c\u800c\u92b7\u552e\u5718\u968a\u5247\u8ca0\u8cac\u57f9\u990a\u9019\u4e9b\u95dc\u4fc2\u4e26\u5b8c\u6210\u4ea4\u6613\u3002\u5982\u679c\u6c92\u6709\u9019\u7a2e\u5354\u4f5c\u52aa\u529b\uff0c\u53cd\u5c0e\u7b56\u7565\u5c07\u7121\u6cd5\u5be6\u73fe\u3002 RollWorks \u7b49\u81ea\u52d5\u5316\u5de5\u5177\u900f\u904e\u5927\u91cf\u7522\u751f\u76f8\u95dc\u5167\u5bb9\u4e26\u5728\u6574\u500b\u92b7\u552e\u904e\u7a0b\u4e2d\u8ffd\u8e64\u5e33\u6236\u4f86\u5354\u52a9\u540c\u6b65\u9019\u4e9b\u5de5\u4f5c\uff0c\u4f7f\u5169\u500b\u5718\u968a\u4fdd\u6301\u7d71\u4e00\u7684\u8def\u5f91\u5be6\u73fe\u5176\u76ee\u6a19\u3002<\/p>\n

    \"\u986f\u793a<\/p>\n

    \u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u81ea\u52d5\u5316 ABM \u7b56\u7565\u4e0d\u50c5\u53ef\u4ee5\u5b8c\u5584\u884c\u92b7\u6d41\u7a0b\uff0c\u9084\u53ef\u4ee5\u4f7f\u5176\u8207\u92b7\u552e\u76ee\u6a19\u66f4\u7dca\u5bc6\u5730\u7d50\u5408\uff0c\u5f9e\u800c\u5be6\u73fe\u66f4\u6709\u6548\u7387\u3001\u66f4\u6210\u529f\u7684\u696d\u52d9\u71df\u904b\u3002<\/p>\n

    4. \u589e\u5f37\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/h3>\n

    \u5728\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7\u4e2d\uff0c\u70ba\u6bcf\u500b\u5e33\u6236\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u884c\u92b7\u548c\u92b7\u552e\u5167\u5bb9\u81f3\u95dc\u91cd\u8981\u3002\u7136\u800c\uff0c\u624b\u52d5\u7dad\u6301\u9019\u7a2e\u500b\u4eba\u5316\u6c34\u5e73\u5177\u6709\u6311\u6230\u6027\uff0c\u4e26\u4e14\u901a\u5e38\u6703\u5c0e\u81f4\u9010\u6f38\u8f49\u5411\u66f4\u901a\u7528\u7684\u5167\u5bb9\uff0c\u5f9e\u800c\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u524a\u5f31\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n

    ABM \u81ea\u52d5\u5316\u6539\u8b8a\u4e86\u9019\u7a2e\u52d5\u614b\u3002\u900f\u904e\u5728\u6574\u500b\u5ba2\u6236\u751f\u547d\u9031\u671f\u4e2d\u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u548c\u76f4\u90f5\u6d3b\u52d5\u7b49\u5143\u7d20\uff0c\u60a8\u53ef\u4ee5\u6301\u7e8c\u52a0\u5f37\u8207\u5ba2\u6236\u7684\u806f\u7e6b\uff0c\u5f9e\u800c\u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387\u548c\u6eff\u610f\u5ea6\u3002<\/p>\n

    \u4ee5\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7\u81ea\u52d5\u5316\u6b65\u9a5f<\/h2>\n
      \n
    1. \u5b9a\u7fa9\u60a8\u7684\u7406\u60f3\u5ba2\u6236\u6a94\u6848 (ICP)\u3002<\/li>\n
    2. \u78ba\u5b9a\u60a8\u7684\u76ee\u6a19\u5e33\u6236\u3002<\/li>\n
    3. \u5c07\u60a8\u7684 ABM \u8207\u884c\u92b7\u81ea\u52d5\u5316\u548c CRM \u8edf\u9ad4\u540c\u6b65\u3002<\/li>\n
    4. \u958b\u5c55\u60a8\u7684\u6d3b\u52d5\u3002<\/li>\n
    5. \u5ba2\u88fd\u5316\u60a8\u7684\u5167\u5bb9\u3002<\/li>\n
    6. \u500b\u6027\u5316\u60a8\u7684\u4e92\u52d5\u3002<\/li>\n
    7. \u5efa\u7acb\u4e00\u500b\u5100\u8868\u677f\u4f86\u76e3\u63a7\u9032\u5ea6\u3002<\/li>\n<\/ol>\n

      1. \u5b9a\u7fa9\u60a8\u7684\u7406\u60f3\u5ba2\u6236\u6a94\u6848 (ICP)\u3002<\/h3>\n

      \u900f\u904e\u7cbe\u78ba\u5b9a\u4f4d\u60a8\u7406\u60f3\u7684\u5ba2\u6236\u6a94\u6848\u4f86\u555f\u52d5\u60a8\u7684 ABM\u3002\u5c07\u6b64\u8996\u70ba\u66f4\u6ce8\u91cd\u7d44\u7e54\u7684\u8cb7\u5bb6\u89d2\u8272\u7248\u672c\u3002<\/p>\n

      \u8003\u616e\u516c\u53f8\u898f\u6a21\u3001\u6536\u5165\u3001\u884c\u696d\u548c\u5730\u9ede\u7b49\u56e0\u7d20\uff0c\u78ba\u5b9a\u60a8\u7684\u76ee\u6a19\u516c\u53f8\u985e\u578b\u3002\u5229\u7528 HubSpot \u7684 ABM \u8edf\u9ad4\u7b49\u5e73\u53f0\u4e2d\u63d0\u4f9b\u7684 ICP \u5de5\u4f5c\u6d41\u7a0b\u7bc4\u672c\u4f86\u8b58\u5225\u6a21\u5f0f\uff0c\u4e26\u6839\u64da\u8cc7\u6599\u5eab\u4e2d\u7684\u516c\u53f8\u8207 ICP \u7684\u5339\u914d\u7a0b\u5ea6\u5c0d\u516c\u53f8\u9032\u884c\u5206\u985e\u3002<\/p>\n

      \u6b64\u6b65\u9a5f\u5c0d\u65bc\u4f7f\u7528 ABM \u8edf\u9ad4\u6709\u6548\u5730\u7d44\u7e54\u76ee\u6a19\u5ba2\u6236\u4e26\u78ba\u5b9a\u5176\u512a\u5148\u9806\u5e8f\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

      2. \u78ba\u5b9a\u60a8\u7684\u76ee\u6a19\u5e33\u6236\u3002<\/h3>\n

      \u5b9a\u7fa9 ICP \u5f8c\uff0c\u60a8\u73fe\u5728\u53ef\u4ee5\u5728 ABM \u5e73\u53f0\u4e2d\u8a2d\u5b9a\u76ee\u6a19\u5e33\u6236\u3002<\/p>\n

      \u6a19\u8a18\u300c\u76ee\u6a19\u5e33\u6236\u300d\u53ef\u4ee5\u5728\u76ee\u6a19\u5e33\u6236\u5100\u8868\u677f\u4e2d\u8f15\u9b06\u7ba1\u7406\u548c\u7d30\u5206\u3002\u4f8b\u5982\uff0cHubSpot \u7684 ABM \u8edf\u9ad4\u53ef\u8b93\u60a8\u4f7f\u7528 ICP Tier \u5c6c\u6027\u6a19\u8a18\u5e33\u6236\u4e26\u5c0d\u5176\u9032\u884c\u6392\u540d\uff0c\u5340\u5206\u9ad8\u512a\u5148\u9806\u5e8f\u7684\u300cTier 1\u300d\u5e33\u6236\u548c\u5176\u4ed6\u5e33\u6236\u3002<\/p>\n

      \u9ad8\u7d1a ABM \u8edf\u9ad4\u9084\u53ef\u80fd\u63d0\u4f9b AI \u9a45\u52d5\u7684\u5efa\u8b70\uff0c\u4ee5\u81ea\u52d5\u767c\u73fe\u8207\u60a8\u7684\u6a19\u6e96\u975e\u5e38\u76f8\u7b26\u7684\u516c\u53f8\u3002<\/p>\n

      3. \u5c07\u60a8\u7684 ABM \u8207\u884c\u92b7\u81ea\u52d5\u5316\u548c CRM \u8edf\u9ad4\u540c\u6b65\u3002<\/h3>\n

      \u5728\u555f\u52d5 ABM \u6d3b\u52d5\u4e4b\u524d\uff0c\u8acb\u78ba\u4fdd\u60a8\u7684 ABM \u8edf\u9ad4\u5df2\u8207\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u548c CRM \u7cfb\u7d71\u6574\u5408\u3002<\/p>\n

      \u5c0d\u65bc HubSpot \u7b49\u5e73\u53f0\uff0c\u5b58\u53d6\u5404\u7a2e ABM \u529f\u80fd\u53ef\u80fd\u9700\u8981\u67d0\u4e9b\u8a02\u95b1\uff0c\u4f8b\u5982 Marketing \u6216 Sales Pro\u3002<\/p>\n

      \u9019\u7a2e\u6574\u5408\u5c0d\u65bc\u81ea\u52d5\u5316\u81f3\u95dc\u91cd\u8981\u3002\u5982\u679c\u60a8\u7684 ABM \u5de5\u5177\u7121\u6cd5\u8207\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6216\u5ee3\u544a\u5de5\u5177\u9032\u884c\u901a\u4fe1\uff0c\u90a3\u9ebc\u81ea\u52d5\u5316\u5c31\u8b8a\u5f97\u4e0d\u53ef\u884c\u3002\u540c\u6a23\uff0c\u5982\u679c\u6c92\u6709 CRM \u96c6\u6210\uff0c\u8ffd\u8e64\u6f5b\u5728\u5ba2\u6236\u5230\u5ba2\u6236\u7684\u8f49\u63db\u4e26\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u7684\u6295\u8cc7\u56de\u5831\u7387\u5c07\u5177\u6709\u6311\u6230\u6027\u3002<\/p>\n

      \u900f\u904e\u9023\u63a5\u9019\u4e9b\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u5c07 ICP \u7814\u7a76\u3001\u76ee\u6a19\u5ba2\u6236\u3001\u5167\u5bb9\u5275\u5efa\u548c\u5ba2\u6236\u7ba1\u7406\u96c6\u4e2d\u5728\u4e00\u500b\u96c6\u4e2d\u4f4d\u7f6e\u3002<\/p>\n

      4. \u958b\u5c55\u4f60\u7684\u6d3b\u52d5<\/h3>\n

      \u4e00\u65e6\u60a8\u7684 ABM \u548c\u884c\u92b7\u5de5\u5177\u5c31\u4f4d\uff0c\u5c31\u53ef\u4ee5\u88fd\u4f5c\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u4e86\u3002<\/p>\n

      \u9996\u5148\u78ba\u5b9a\u8981\u4f7f\u7528\u54ea\u4e9b\u7ba1\u9053\u4ee5\u53ca\u54ea\u4e9b\u89f8\u767c\u5668\u5c07\u555f\u52d5\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n

      \u9996\u5148\u78ba\u5b9a\u60a8\u7684\u76ee\u6a19\u5e33\u6236\u5728\u7db2\u8def\u4e0a\u6700\u6d3b\u8e8d\u7684\u4f4d\u7f6e\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5728 LinkedIn \u548c Facebook \u7b49\u5e73\u53f0\u4e0a\u91dd\u5c0d\u7279\u5b9a\u8077\u4f4d\u6216\u516c\u53f8\u767c\u8d77\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

      \u63a5\u4e0b\u4f86\uff0c\u8003\u616e\u5ba2\u6236\u65c5\u7a0b\u4e26\u64da\u6b64\u5efa\u7acb\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\u3002\u7576\u76ee\u6a19\u5e33\u6236\u4e2d\u7684\u67d0\u4eba\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u3001\u60a8\u7684\u7db2\u7ad9\u6216\u90e8\u843d\u683c\u6642\uff0c\u60a8\u53ef\u4ee5\u70ba\u92b7\u552e\u4ee3\u8868\u8a2d\u5b9a\u4efb\u52d9\u3002<\/p>\n

      5.\u5ba2\u88fd\u5316\u60a8\u7684\u5167\u5bb9<\/h3>\n

      ABM \u7684\u76ee\u6a19\u662f\u63d0\u4f9b\u91cf\u8eab\u8a02\u88fd\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u9019\u610f\u5473\u8457\u5275\u5efa\u7279\u5b9a\u5167\u5bb9\u4e26\u4f7f\u7528\u81ea\u52d5\u5316\u5de5\u5177\u9032\u884c\u53d7\u773e\u7d30\u5206\u3002<\/p>\n

      \u4f8b\u5982\uff0cHubSpot \u7684 ABM \u5de5\u5177\u53ef\u8b93\u60a8\u4f7f\u7528\u5ee3\u544a\u53d7\u773e\u7684\u516c\u53f8\u540d\u55ae\u6216\u76f4\u63a5\u900f\u904e LinkedIn \u5ee3\u544a\u5b9a\u4f4d\u516c\u53f8\u3002<\/p>\n

      \u5b9a\u7fa9 ICP \u5f8c\uff0c\u5373\u53ef\u81ea\u8a02\u5167\u5bb9\u4ee5\u5f15\u8d77\u76ee\u6a19\u53d7\u773e\u7684\u5171\u9cf4\u3002\u96d6\u7136\u60a8\u7684 ABM \u5167\u5bb9\u8207\u5176\u4ed6\u884c\u92b7\u8cc7\u6599\u985e\u4f3c\uff0c\u4f46\u5b83\u73fe\u5728\u5c08\u6ce8\u65bc\u7279\u5b9a\u5ba2\u6236\u548c\u696d\u52d9\uff0c\u65e8\u5728\u89e3\u6c7a\u4ed6\u5011\u7684\u7368\u7279\u9700\u6c42\u548c\u75db\u9ede\u3002<\/p>\n

      6. \u81ea\u8a02\u4f60\u7684\u4e92\u52d5<\/h3>\n

      ABM \u7b56\u7565\u7684\u4e00\u90e8\u5206\u6d89\u53ca\u8207\u92b7\u552e\u5718\u968a\u5bc6\u5207\u5408\u4f5c\uff0c\u5ba2\u88fd\u5316\u4ed6\u5011\u8207\u76ee\u6a19\u5ba2\u6236\u7684\u4e92\u52d5\u3002<\/p>\n

      \u81ea\u52d5\u5316\u5de5\u5177\u5728\u9019\u88e1\u975e\u5e38\u5bf6\u8cb4\uff0c\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u7684 CRM \u548c ABM \u8edf\u9ad4\u5fc5\u9808\u540c\u6b65\u3002<\/p>\n

      \u4f8b\u5982\uff0cHubSpot \u7684 ABM \u548c\u92b7\u552e\u4e2d\u5fc3\u7b49\u5de5\u5177\u53ef\u4ee5\u6839\u64da\u6f5b\u5728\u5ba2\u6236\u884c\u70ba\u81ea\u52d5\u767c\u9001\u5f8c\u7e8c\u96fb\u5b50\u90f5\u4ef6\u548c\u4efb\u52d9\u3002<\/p>\n

      \u7136\u800c\uff0c\u5373\u4f7f\u91cd\u9ede\u95dc\u6ce8\u81ea\u52d5\u5316\uff0c\u4e5f\u8981\u78ba\u4fdd\u92b7\u552e\u63a8\u5ee3\u548c\u5167\u5bb9\u4fdd\u6301\u500b\u4eba\u5316\u548c\u76f8\u95dc\u6027\u3002<\/p>\n

      7. \u4f7f\u7528\u5100\u8868\u677f\u9032\u884c\u76e3\u63a7<\/h3>\n

      \u81ea\u52d5\u5316 ABM \u65b9\u6cd5\u7684\u6700\u5f8c\u4e00\u6b65\u662f\u8ffd\u8e64\u548c\u8a55\u4f30\u60a8\u7684\u52aa\u529b\u3002\u4f7f\u7528 ABM \u8edf\u9ad4\u5efa\u7acb\u4e00\u500b\u5100\u8868\u677f\uff0c\u63d0\u4f9b\u76ee\u6a19\u5ba2\u6236\u7684\u6982\u89bd\uff0c\u5305\u62ec\u516c\u53f8\u8a55\u5206\u3001\u672a\u5b8c\u6210\u4ea4\u6613\u3001\u7e3d\u7ba1\u9053\u548c\u5df2\u78ba\u5b9a\u7684\u6c7a\u7b56\u8005\u3002<\/p>\n

      \"\u7528\u65bc\u8ffd\u8e64\u6b63\u5728\u9032\u884c\u7684\u5de5\u4f5c\u7684<\/p>\n

      \u5982\u679c\u60a8\u7684\u8edf\u9ad4\u63d0\u4f9b\u516c\u53f8\u8a55\u5206\uff0c\u8acb\u5229\u7528\u5b83\u6839\u64da\u60a8\u5728\u8edf\u9ad4\u4e2d\u5b9a\u7fa9\u7684\u5c6c\u6027\u4f86\u6c7a\u5b9a\u5de5\u4f5c\u7684\u512a\u5148\u9806\u5e8f\u3002<\/p>\n

      \u6b64\u5916\uff0c\u8acb\u8003\u616e\u5728\u65e9\u671f ABM \u81ea\u52d5\u5316\u968e\u6bb5\u5be6\u65bd A\/B \u6e2c\u8a66\uff0c\u4ee5\u8fa8\u5225\u54ea\u4e9b\u8a0a\u606f\u6700\u80fd\u8207\u60a8\u7684 ICP \u7522\u751f\u5171\u9cf4\u3002<\/p>\n

      \u96d6\u7136 ABM \u9700\u8981\u4ed4\u7d30\u898f\u5283\u548c\u5354\u4f5c\uff0c\u4f46\u4f7f\u7528 ABM \u8edf\u9ad4\u5de5\u5177\uff08\u5c24\u5176\u662f\u8207 CRM \u548c\u884c\u92b7\u81ea\u52d5\u5316\u7cfb\u7d71\u6574\u5408\u7684\u8edf\u9ad4\u5de5\u5177\uff09\u53ef\u4ee5\u986f\u8457\u7c21\u5316\u548c\u653e\u5927\u60a8\u7684\u7b56\u7565\u3002<\/p>\n

      \u5e38\u898b\u554f\u984c 1\uff1a\u4ec0\u9ebc\u662f\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7 (ABM) \u81ea\u52d5\u5316\uff1f<\/h3>\n

      \u7b54\uff1a<\/strong>
      \nABM Automation \u662f\u4e00\u7a2e B2B \u884c\u92b7\u7b56\u7565\uff0c\u4f7f\u7528\u8edf\u9ad4\u4f86\u5b9a\u4f4d\u4f01\u696d\u4e26\u8207\u591a\u500b\u6c7a\u7b56\u8005\u4e92\u52d5\u3002\u5b83\u5927\u898f\u6a21\u5730\u500b\u6027\u5316\u5167\u5bb9\u548c\u4ea4\u4e92\uff0c\u4ee5\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\u3001\u7c21\u5316\u91cd\u8907\u6027\u4efb\u52d9\u4e26\u78ba\u4fdd\u91cd\u9ede\u7a81\u51fa\u3001\u9ad8\u6548\u7684\u71df\u92b7\u548c\u92b7\u552e\u5de5\u4f5c\u3002<\/p>\n

      \u5e38\u898b\u554f\u984c 2\uff1aABM Automation \u7684\u4e3b\u8981\u512a\u9ede\u6709\u54ea\u4e9b\uff1f<\/h3>\n

      \u7b54\uff1a<\/strong>
      \nABM Automation \u7684\u512a\u52e2\u5305\u62ec\u53ef\u64f4\u5c55\u7684\u6536\u8cfc\u7b56\u7565\u3001\u66f4\u77ed\u7684\u92b7\u552e\u9031\u671f\u3001\u66f4\u597d\u7684\u884c\u92b7\u548c\u92b7\u552e\u5354\u8abf\uff0c\u4ee5\u53ca\u900f\u904e\u500b\u4eba\u5316\u53c3\u8207\u548c\u9ad8\u6548\u6d41\u7a0b\u589e\u5f37\u5ba2\u6236\u4fdd\u7559\u7387\u3002<\/p>\n

      \u5e38\u898b\u554f\u984c 3\uff1a\u5982\u4f55\u5728 ABM \u4e2d\u5b9a\u7fa9\u7406\u60f3\u5ba2\u6236\u6a94\u6848 (ICP)\uff1f<\/h3>\n

      \u7b54\uff1a<\/strong>
      \nABM \u4e2d\u7684 ICP \u662f\u5c0d\u6700\u6709\u53ef\u80fd\u5f9e\u60a8\u7684\u7522\u54c1\u4e2d\u53d7\u76ca\u7684\u516c\u53f8\u7684\u8a73\u7d30\u63cf\u8ff0\uff0c\u91cd\u9ede\u95dc\u6ce8\u516c\u53f8\u898f\u6a21\u3001\u6536\u5165\u3001\u884c\u696d\u548c\u4f4d\u7f6e\u7b49\u6a19\u6e96\uff0c\u6307\u5c0e\u884c\u92b7\u5de5\u4f5c\u7684\u76ee\u6a19\u548c\u512a\u5148\u9806\u5e8f\u3002<\/p>\n

      \u5e38\u898b\u554f\u984c 4\uff1aABM \u4e2d\u7684\u5167\u5bb9\u500b\u4eba\u5316\u5982\u4f55\u904b\u4f5c\uff1f<\/h3>\n

      \u7b54\uff1a<\/strong>
      \nABM \u4e2d\u7684\u5167\u5bb9\u500b\u4eba\u5316\u6d89\u53ca\u6839\u64da\u7279\u5b9a\u9700\u6c42\u548c\u7279\u5fb5\u70ba\u6bcf\u500b\u76ee\u6a19\u5e33\u6236\u5275\u5efa\u91cf\u8eab\u5b9a\u5236\u7684\u884c\u92b7\u8a0a\u606f\uff0c\u4f7f\u7528\u81ea\u52d5\u5316\u5de5\u5177\u9032\u884c\u7d30\u5206\u4e26\u76f4\u63a5\u5411\u6c7a\u7b56\u8005\u63d0\u4f9b\u76f8\u95dc\u3001\u6709\u6548\u7684\u5167\u5bb9\u3002<\/p>\n

      \u5e38\u898b\u554f\u984c 5\uff1a\u70ba\u4ec0\u9ebc\u5c07 ABM \u8207 CRM \u548c\u884c\u92b7\u81ea\u52d5\u5316\u8edf\u9ad4\u6574\u5408\u5f88\u91cd\u8981\uff1f<\/h3>\n

      \u7b54\uff1a<\/strong>
      \n\u5c07 ABM \u8207 CRM \u548c\u884c\u92b7\u81ea\u52d5\u5316\u6574\u5408\u53ef\u63d0\u9ad8\u6548\u7387\u3001\u500b\u4eba\u5316\u548c\u8861\u91cf\u3002\u5b83\u78ba\u4fdd\u7121\u7e2b\u6e9d\u901a\u3001\u57fa\u65bc\u5ba2\u6236\u6578\u64da\u7684\u5ba2\u88fd\u5316\u7b56\u7565\u4ee5\u53ca\u7528\u65bc\u8ffd\u8e64\u6d3b\u52d5\u6709\u6548\u6027\u548c\u6295\u8cc7\u56de\u5831\u7387\u7684\u7d71\u4e00\u5e73\u53f0\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u653e\u68c4\u624b\u52d5\u7814\u78e8\uff01\u6211\u5011\u7684 ABM \u81ea\u52d5\u5316\u8207 HubSpot \u53ef\u89e3\u9396 B2B \u92b7\u552e\u6210\u9577\uff0c\u5927\u5e45\u63d0\u5347\u53c3\u8207\u5ea6\u8207\u8f49\u63db\u7387\u3002","protected":false},"author":1,"featured_media":2446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271,273,274,270],"ppma_author":[290],"class_list":{"0":"post-2806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"tag-account-based-marketing","10":"tag-b2b-marketing","11":"tag-hubspot","12":"cs-entry"},"acf":[],"yoast_head":"\nB2B Sales Supercharge: Automate Your ABM Like a Pro - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Ditch the manual grind! 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