{"id":2793,"date":"2024-01-03T12:46:17","date_gmt":"2024-01-03T04:46:17","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2793"},"modified":"2024-01-03T13:27:12","modified_gmt":"2024-01-03T05:27:12","slug":"mastering-b2b-marketing-with-crm","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/\u53f0\u5317\u7684\u6bcd\u5e36-hubspot\/","title":{"rendered":"\u638c\u63e1 B2B \u884c\u92b7\uff1a\u6709\u6548\u57fa\u65bc\u5e33\u6236\u7684\u884c\u92b7\u7684 CRM \u7b56\u7565"},"content":{"rendered":"

\u767c\u73fe HubSpot \u7684\u529b\u91cf\uff1a\u5fb9\u5e95\u6539\u8b8a\u53f0\u5317\u7684\u5546\u696d\u683c\u5c40<\/strong><\/h3>\n

HubSpot \u7684\u529b\u91cf\u5f97\u5230\u91cb\u653e<\/strong><\/p>\n

\u5728\u53f0\u7063 B2B \u696d\u52d9\u9818\u57df\u7af6\u722d\u6fc0\u70c8\u4e14\u4e0d\u65b7\u767c\u5c55\u7684\u74b0\u5883\u4e2d\uff0c\u5f37\u5927\u7684\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u7cfb\u7d71\u548c\u6709\u6548\u7684\u57fa\u65bc\u5ba2\u6236\u7684\u71df\u92b7 (ABM) \u7b56\u7565\u7684\u91cd\u8981\u6027\u600e\u9ebc\u5f37\u8abf\u90fd\u4e0d\u70ba\u904e\u3002\u7ad9\u5728\u9019\u5834\u9769\u547d\u6700\u524d\u7dda\u7684\u662fTenten\uff0c\u5b83\u662f\u5f15\u5c0e\u4f01\u696d\u8d70\u5b8c\u638c\u63e1HubSpot \u7684\u8907\u96dc\u9053\u8def\u7684\u71c8\u5854\u2014\u2014\u9019\u662f\u4e00\u500b\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\uff0c\u4e0d\u50c5\u5fb9\u5e95\u6539\u8b8a\u4e86\u53f0\u5317\u7684CRM \u548cABM\uff0c\u800c\u4e14\u9084\u6539\u8b8a\u4e86\u9999\u6e2f\u3001\u65b0\u52a0\u5761\u548c\u7d10\u7d04\u7b49\u5168\u7403\u5546\u696d\u4e2d\u5fc3\u3002<\/p>\n

\u70ba\u4ec0\u9ebc\u53f0\u7063B2B\u9700\u8981HubSpot<\/strong><\/h3>\n

\u53f0\u7063\u4ee5\u5176\u5145\u6eff\u6d3b\u529b\u7684\u534a\u5c0e\u9ad4\u548c B2B \u4f9b\u61c9\u5546\u5e02\u5834\u800c\u805e\u540d\uff0c\u9700\u8981\u80fd\u5920\u8ddf\u4e0a\u5176\u7af6\u722d\u548c\u591a\u5143\u5316\u672c\u8cea\u7684\u5de5\u5177\u548c\u7b56\u7565\u3002\u5728\u9019\u88e1\uff0cHubSpot \u4f5c\u70ba\u4e00\u500b\u5168\u9762\u7684\u89e3\u6c7a\u65b9\u6848\u51fa\u73fe\uff0c\u7ba1\u7406\u5ba2\u6236\u4e92\u52d5\u3001\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u4f5c\u4e26\u76e3\u63a7\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u3002\u9019\u662f\u70ba\u4e86\u57f9\u990a\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\u548c\u7b56\u7565\u6027\u7684\u3001\u6578\u64da\u9a45\u52d5\u7684\u696d\u52d9\u65b9\u6cd5\u3002<\/p>\n

\u4ee5\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7\u548c HubSpot \u7684\u512a\u52e2<\/strong><\/h3>\n

\u5728\u5168\u7403 B2B \u884c\u92b7\u7684\u591a\u5143\u5316\u5e02\u5834\u4e2d\uff0cABM \u4f5c\u70ba\u4e00\u7a2e\u5c08\u6ce8\u65bc\u500b\u4eba\u5ba2\u6236\u9700\u6c42\u548c\u504f\u597d\u7684\u7b56\u7565\u65b9\u6cd5\u812b\u7a4e\u800c\u51fa\u3002 HubSpot \u7684\u5de5\u5177\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\u8b8a\u5f97\u975e\u5e38\u5bf6\u8cb4\uff0c\u5b83\u63d0\u4f9b\u4e86\u8b58\u5225\u548c\u5b9a\u4f4d\u95dc\u9375\u5ba2\u6236\u3001\u500b\u4eba\u5316\u884c\u92b7\u5de5\u4f5c\u4ee5\u53ca\u76e3\u63a7\u5373\u6642\u7d50\u679c\u7684\u65b9\u6cd5\u3002<\/p>\n

\u4f7f\u7528 HubSpot \u63d0\u5347 CRM<\/strong><\/h3>\n

HubSpot \u7684 CRM \u4e0d\u53ea\u662f\u4e00\u500b\u5de5\u5177\uff1b\u66f4\u662f\u4e00\u500b\u5de5\u5177\u3002\u5b83\u662f\u4e00\u500b\u53ef\u81ea\u8a02\u7684\u5e73\u53f0\uff0c\u65e8\u5728\u6eff\u8db3\u60a8\u7684\u7279\u5b9a\u696d\u52d9\u9700\u6c42\u548c\u76ee\u6a19\u4eba\u7fa4\uff0c\u9019\u5728\u9999\u6e2f\u9019\u6a23\u7684\u7368\u7279\u5546\u696d\u74b0\u5883\u4e2d\u5c24\u5176\u91cd\u8981\u3002<\/p>\n

\u70ba B2B \u7368\u7279\u7684\u5546\u696d\u683c\u5c40\u91cf\u8eab\u5b9a\u5236 CRM<\/strong><\/h3>\n

\u4e9e\u6d32\u7368\u7279\u7684\u5546\u696d\u74b0\u5883\u9700\u8981\u91cf\u8eab\u8a02\u88fd\u7684CRM\u89e3\u6c7a\u65b9\u6848\u3002 HubSpot \u7684 CRM \u53ef\u4ee5\u9069\u61c9\u9019\u4e9b\u7368\u7279\u7684\u9700\u6c42\uff0c\u63d0\u4f9b\u8207\u5404\u7a2e\u5de5\u5177\u548c\u5e73\u53f0\u7121\u7e2b\u6574\u5408\u7684\u51dd\u805a\u529b\u548c\u7c21\u5316\u7684\u9ad4\u9a57\u3002<\/p>\n

\u7cbe\u6e96\u5be6\u65bd\u53cd\u5c0e<\/strong><\/h3>\n

\u7576\u6211\u5011\u5c55\u671b\u65b0\u52a0\u5761\u7b49\u5e02\u5834\u6642\uff0c\u986f\u7136\u9700\u8981\u63a1\u53d6\u6709\u91dd\u5c0d\u6027\u7684\u65b9\u6cd5\u3002 HubSpot \u4f7f\u4f01\u696d\u80fd\u5920\u6709\u6548\u5730\u8b58\u5225\u95dc\u9375\u5ba2\u6236\u4e26\u5236\u5b9a\u8207\u5176\u7368\u7279\u9700\u6c42\u7522\u751f\u5171\u9cf4\u7684\u6d3b\u52d5\uff0c\u540c\u6642\u6839\u64da\u5373\u6642\u5206\u6790\u8abf\u6574\u7b56\u7565\uff0c\u5f9e\u800c\u4fc3\u9032\u9019\u4e00\u9ede\u3002<\/p>\n

\u6500\u767b CRM \u548c ABM \u65b0\u9ad8\u5ea6<\/strong><\/h3>\n

\u5728\u7d10\u7d04\u5feb\u7bc0\u594f\u7684\u5e02\u5834\u4e2d\uff0c\u60a8\u7684\u7b56\u7565\u9700\u8981\u50cf\u57ce\u5e02\u672c\u8eab\u4e00\u6a23\u5145\u6eff\u6d3b\u529b\u548c\u9069\u61c9\u6027\u3002 HubSpot \u7684\u53ef\u64f4\u5c55\u6027\u53ef\u78ba\u4fdd\u60a8\u7684 CRM \u548c ABM \u7b56\u7565\u96a8\u8457\u60a8\u4e0d\u65b7\u6210\u9577\u7684\u696d\u52d9\u800c\u767c\u5c55\uff0c\u9019\u8b49\u660e\u4e86 Tenten \u5728\u99d5\u99ad\u9019\u4e9b\u8907\u96dc\u7684\u696d\u52d9\u9818\u57df\u6240\u63d0\u4f9b\u7684\u9858\u666f\u548c\u652f\u63f4\u3002<\/p>\n

\u7d50\u8ad6\uff1aTenten\uff0c\u60a8\u6578\u4f4d\u6642\u4ee3\u7684\u71c8\u5854<\/strong><\/p>\n

\u4f5c\u70ba Tenten\uff0c\u6211\u5011\u4e0d\u50c5\u50c5\u662f HubSpot \u5c08\u5bb6\uff1b\u6211\u5011\u662f\u60a8\u6210\u9577\u65c5\u7a0b\u4e2d\u7684\u5408\u4f5c\u5925\u4f34\u3002\u6191\u85c9\u6211\u5011\u7684\u5c08\u696d\u77e5\u8b58\u548c HubSpot \u7684\u80fd\u529b\uff0c\u60a8\u7684 CRM \u548c ABM \u7b56\u7565\u5c07\u63a8\u52d5\u60a8\u7684\u696d\u52d9\u53d6\u5f97\u524d\u6240\u672a\u6709\u7684\u6210\u529f\u3002<\/p>\n

\n

\u5e38\u898b\u554f\u984c\uff1a<\/strong><\/p>\n

\u662f\u4ec0\u9ebc\u8b93 HubSpot \u6210\u70ba\u53f0\u5317\u5e02\u5834\u7684\u7406\u60f3\u9078\u64c7\uff1f<\/em>
\nHubSpot \u63d0\u4f9b\u5168\u9762\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u7ba1\u7406\u5ba2\u6236\u4e92\u52d5\u3001\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u4f5c\u4ee5\u53ca\u76e3\u63a7\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\uff0c\u4f7f\u5176\u6210\u70ba\u53f0\u5317\u7af6\u722d\u6fc0\u70c8\u7684\u591a\u5143\u5316\u5e02\u5834\u7684\u7406\u60f3\u9078\u64c7\u3002<\/p>\n

HubSpot\u5982\u4f55\u91dd\u5c0d\u4e0d\u540c\u7684\u696d\u52d9\u5834\u666f\u81ea\u8a02CRM\uff1f<\/em>
\nHubSpot \u7684 CRM \u662f\u53ef\u81ea\u8a02\u7684\uff0c\u65e8\u5728\u6eff\u8db3\u7279\u5b9a\u7684\u696d\u52d9\u9700\u6c42\u548c\u76ee\u6a19\u4eba\u7fa4\uff0c\u78ba\u4fdd\u5728\u4e0d\u540c\u5e02\u5834\u63d0\u4f9b\u4e00\u81f4\u7684\u9ad4\u9a57\u3002<\/p>\n

Tenten\u5c0d\u65bc\u638c\u63e1HubSpot\u6709\u4ec0\u9ebc\u4f5c\u7528\uff1f<\/em>
\nTenten \u5f15\u5c0e\u4f01\u696d\u5b8c\u6210\u638c\u63e1 HubSpot \u7684\u8907\u96dc\u8def\u5f91\uff0c\u78ba\u4fdd\u4ed6\u5011\u5145\u5206\u5229\u7528\u5176\u6f5b\u529b\u5fb9\u5e95\u6539\u8b8a CRM \u548c ABM \u7b56\u7565\u3002<\/p>\n

HubSpot\u5982\u4f55\u652f\u6301ABM\u7b56\u7565\uff1f<\/em>
\nHubSpot \u63d0\u4f9b\u4e86\u7528\u65bc\u8b58\u5225\u548c\u5b9a\u4f4d\u95dc\u9375\u5ba2\u6236\u3001\u500b\u4eba\u5316\u884c\u92b7\u5de5\u4f5c\u4ee5\u53ca\u76e3\u63a7\u5373\u6642\u7d50\u679c\u7684\u5de5\u5177\uff0c\u9019\u4f7f\u5176\u5c0d\u65bc ABM \u7b56\u7565\u975e\u5e38\u6709\u50f9\u503c\u3002<\/p>\n

\u70ba\u4ec0\u9ebc\u9069\u61c9\u6027\u5728 CRM \u548c ABM \u7b56\u7565\u4e2d\u5f88\u91cd\u8981\uff1f<\/em>
\n\u5728\u7d10\u7d04\u9019\u6a23\u5feb\u7bc0\u594f\u7684\u5e02\u5834\u4e2d\uff0c\u7b56\u7565\u9700\u8981\u8207\u696d\u52d9\u4e00\u8d77\u767c\u5c55\u3002 HubSpot\u7684\u53ef\u64f4\u5c55\u6027\u78ba\u4fddCRM\u548cABM\u7b56\u7565\u80fd\u5920\u6709\u6548\u9069\u61c9\u548c\u767c\u5c55\u3002<\/p>\n

\u5373\u6642\u5206\u6790\u5982\u4f55\u589e\u5f37 ABM \u7b56\u7565\uff1f<\/em>
\n\u5373\u6642\u5206\u6790\u4f7f\u4f01\u696d\u80fd\u5920\u8861\u91cf ABM \u6d3b\u52d5\u7684\u6210\u529f\u7a0b\u5ea6\uff0c\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u4e26\u8abf\u6574\u7b56\u7565\u4ee5\u5be6\u73fe\u6700\u5927\u5f71\u97ff\uff0c\u5f9e\u800c\u63d0\u9ad8\u6d3b\u52d5\u7684\u6574\u9ad4\u6709\u6548\u6027\u3002<\/p>\n

\n

\u7d50\u8ad6\uff1a<\/strong><\/p>\n

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