{"id":2687,"date":"2023-12-20T15:39:01","date_gmt":"2023-12-20T07:39:01","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2687"},"modified":"2023-12-20T17:40:23","modified_gmt":"2023-12-20T09:40:23","slug":"the-aida-model-funnel-marketing","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/marketing\/aida\u6a21\u5f0f\u6f0f\u6597\u884c\u92b7\/","title":{"rendered":"\u884c\u92b7\u6f0f\u6597\uff1a\u4f7f\u7528 AIDA \u6a21\u578b\u589e\u5f37\u60a8\u7684\u884c\u92b7\u5f15\u64ce"},"content":{"rendered":"<h4>\u4f7f\u7528 AIDA \u6846\u67b6\uff08\u6ce8\u610f\u529b\u3001\u8208\u8da3\u3001\u617e\u671b\u3001\u884c\u52d5\uff09\u4f86\u589e\u5f37\u60a8\u7684\u884c\u92b7\u6f0f\u6597\u3002\u514d\u8cbb\u6307\u5357\u63d0\u4f9b\u7d93\u904e\u9a57\u8b49\u7684\u7b56\u7565\u4f86\u6fc0\u767c\u8f49\u63db\uff01<\/h4>\n<p>\u5728\u6578\u4f4d\u6642\u4ee3\uff0c\u54c1\u724c\u7d1b\u7d1b\u63a1\u7528AIDA\u6a21\u578b\u4f5c\u70ba\u884c\u92b7\u7b56\u7565\u7684\u57fa\u77f3\u3002 AIDA \u662f\u6ce8\u610f\u529b\uff08Attention\uff09\u3001\u8208\u8da3\uff08Interest\uff09\u3001\u617e\u671b\uff08Desire\uff09\u548c\u884c\u52d5\uff08Action\uff09\u7684\u7e2e\u5beb\uff0c\u8c61\u5fb5\u8457\u6d88\u8cbb\u8005\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u7684\u4e0d\u540c\u968e\u6bb5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/j9HR3mz.jpg\" alt=\"\u8003\u616e\u5230 Aida \u6a21\u578b\u7684\u71df\u92b7\u4eba\u54e1\u5efa\u7acb\u6d3b\u52d5\" \/><\/p>\n<p>\u5728\u6211\u5011\u6df1\u5165\u7814\u7a76\u5982\u4f55\u5c07 AIDA \u6a21\u578b\u6574\u5408\u5230\u60a8\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u4e2d\u4e4b\u524d\uff0c\u8b93\u6211\u5011\u5148\u63a2\u8a0e\u4e00\u4e0b\u5b83\u7684\u610f\u7fa9\u4ee5\u53ca\u70ba\u4f55\u5b83\u4ecd\u7136\u6709\u6548\u3002<\/p>\n<h3><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u2192 \u7acb\u5373\u5b58\u53d6\uff1a\u514d\u8cbb AIDA \u6a21\u578b\u6a21\u677f<\/a><\/h3>\n<h2>AIDA \u578b\u865f<\/h2>\n<p>AIDA \u6a21\u578b\u6982\u8ff0\u4e86\u6d88\u8cbb\u8005\u5728\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u4e4b\u524d\u7d93\u6b77\u7684\u56db\u500b\u57fa\u672c\u968e\u6bb5\uff1a\u6ce8\u610f\u3001\u8208\u8da3\u3001\u617e\u671b\u548c\u884c\u52d5 (AIDA)\u3002\u5728\u9019\u4e9b\u968e\u6bb5\uff0c\u60a8\u7684\u5167\u5bb9\u65e8\u5728\u5438\u5f15\u4eba\u5011\u5c0d\u60a8\u7684\u54c1\u724c\u7684\u95dc\u6ce8\uff0c\u7522\u751f\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u8208\u8da3\uff0c\u9ede\u71c3\u5c0d\u5176\u7684\u6e34\u671b\uff0c\u4e26\u6700\u7d42\u4fc3\u4f7f\u63a1\u53d6\u884c\u52d5\uff0c\u7121\u8ad6\u662f\u8a66\u7528\u9084\u662f\u8cfc\u8cb7\u3002<\/p>\n<p>\u54c1\u724c\u5229\u7528 AIDA \u6a21\u5f0f\u5728\u8cfc\u8cb7\u8005\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5\u5411\u76ee\u6a19\u53d7\u773e\u5851\u9020\u548c\u5206\u767c\u884c\u92b7\u8a0a\u606f\u3002<\/p>\n<p>AIDA \u6a21\u578b\u9075\u5faa\u6548\u679c\u6a21\u578b\u5c64\u6b21\u7d50\u69cb\uff0c\u9019\u610f\u5473\u8457\u6d88\u8cbb\u8005\u5fc5\u9808\u6309\u9806\u5e8f\u5b8c\u6210\u6bcf\u500b\u968e\u6bb5\u624d\u80fd\u5b8c\u6210\u6240\u9700\u7684\u64cd\u4f5c\u3002\u8207\u50b3\u7d71\u7684\u884c\u92b7\u6f0f\u6597\u4e00\u6a23\uff0c\u6bcf\u500b\u5f8c\u7e8c\u968e\u6bb5\u7684\u6d88\u8cbb\u8005\u901a\u5e38\u90fd\u6bd4\u524d\u4e00\u500b\u968e\u6bb5\u5c11\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Z272A7V.png\" alt=\"\u4ee5\u6f0f\u6597\u5716\u89e3\u8aaa\u660e\u7684 AIDA \u884c\u92b7\u6a21\u578b\" \/><\/p>\n<h2>AIDA \u578b\u865f\u6b77\u53f2<\/h2>\n<p>1898 \u5e74\uff0c\u672a\u4f86\u5ee3\u544a\u540d\u4eba\u5802\u6210\u54e1\u57c3\u5229\u4e9e\u65af\u00b7\u8056\u57c3\u723e\u83ab\u00b7\u5289\u6613\u65af (Elias St. Elmo Lewis) \u5728\u300a\u5ee3\u544a\u540d\u4eba\u5802\u300b\u4e0a\u64b0\u5beb\u4e86\u4e00\u7bc7\u533f\u540d\u5c08\u6b04\u3002 <em>\u5167\u9678\u5370\u5237\u5ee0<\/em>\uff0c\u4e00\u672c\u6975\u5177\u5f71\u97ff\u529b\u768419\u4e16\u7d00\u7f8e\u570b\u96dc\u8a8c\u3002\u5728\u672c\u5c08\u6b04\u4e2d\uff0c\u4ed6\u6982\u8ff0\u4e86\u5728\u4ed6\u7684\u6574\u500b\u8077\u696d\u751f\u6daf\u4e2d\u88ab\u8b49\u660e\u6709\u6548\u7684\u4e09\u500b\u5ee3\u544a\u539f\u5247\u3002<\/p>\n<p>\u4ed6\u5c07\u5ee3\u544a\u7684\u4f7f\u547d\u95e1\u8ff0\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<p>\u300c\u5ee3\u544a\u7684\u4f7f\u547d\u662f\u5438\u5f15\u8b80\u8005\uff0c\u4f7f\u4ed6\u770b\u5230\u5ee3\u544a\u4e26\u958b\u59cb\u95b1\u8b80\uff1b\u7136\u5f8c\u5f15\u8d77\u4ed6\u7684\u8208\u8da3\uff0c\u4f7f\u4ed6\u7e7c\u7e8c\u95b1\u8b80\uff1b\u7136\u5f8c\u8aaa\u670d\u4ed6\uff0c\u4f7f\u4ed6\u8b80\u4e86\u4ed6\u5c31\u6703\u76f8\u4fe1\u3002\u5982\u679c\u4e00\u500b\u5ee3\u544a\u5305\u542b\u4e86\u9019\u4e09\u500b\u6210\u529f\u7684\u54c1\u8cea\uff0c\u90a3\u9ebc\u5b83\u5c31\u662f\u4e00\u500b\u6210\u529f\u7684\u5ee3\u544a\u3002\u201d<\/p>\n<\/blockquote>\n<p>\u9019\u4e9b\u539f\u5247\u5df2\u7d93\u6301\u7e8c\u4e86\u4e00\u500b\u591a\u4e16\u7d00\uff0c\u73fe\u5728\u88ab\u5c01\u88dd\u5728\u9996\u5b57\u6bcd\u7e2e\u5beb AIDA \u4e2d\uff0c\u4e26\u5728\u5ee3\u544a\u884c\u696d\u4e2d\u5ee3\u6cdb\u63a1\u7528\u3002<\/p>\n<h2>\u5982\u4f55\u5c07 AIDA \u6a21\u578b\u61c9\u7528\u65bc\u60a8\u7684\u884c\u92b7<\/h2>\n<p>\u900f\u904e\u8003\u616e AIDA \u6a21\u578b\u8a2d\u8a08\u884c\u92b7\u6d3b\u52d5\u548c\u5efa\u7acb\u7db2\u7ad9\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u6f5b\u5728\u5ba2\u6236\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u7684\u904e\u7a0b\u3002<\/p>\n<p>\u5f9e\u7406\u8ad6\u4e0a\u8b1b\uff0c\u96a8\u8457\u6a21\u578b\u7684\u6bcf\u500b\u968e\u6bb5\u7684\u9032\u5c55\uff0c\u4e86\u89e3\u60a8\u54c1\u724c\u7684\u6d88\u8cbb\u8005\u61c9\u8a72\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7522\u751f\u7279\u5b9a\u7684\u611f\u53d7\u6216\u60c5\u611f\u3002\u9019\u4e9b\u60c5\u7dd2\u6700\u7d42\u4fc3\u4f7f\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6709\u6548\u5be6\u65bd AIDA \u7684\u6b65\u9a5f\uff1a<\/p>\n<h5><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u7acb\u5373\u4e0b\u8f09\uff1a\u514d\u8cbb AIDA \u6a21\u578b\u6a21\u677f<\/a><\/h5>\n<p><a href=\"https:\/\/offers.hubspot.com\/aida-template?hubs_post-cta=image&amp;hubs_signup-url=blog.hubspot.com\/marketing\/aida-model&amp;hubs_signup-cta=null&amp;hubs_post=blog.hubspot.com\/marketing\/aida-model\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/abvOuQq.png\" alt=\"aida-\u6a21\u677f\" \/><\/a><\/p>\n<h3>\u5438\u5f15\u773c\u7403<\/h3>\n<p>\u5982\u679c\u60a8\u7684\u5167\u5bb9\u80fd\u5920\u5438\u5f15\u53d7\u773e\u7684\u6ce8\u610f\u529b\u4e26\u6df1\u5165\u5438\u5f15\u4ed6\u5011\uff0c\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u6703\u5c0d\u60a8\u516c\u53f8\u7684\u7522\u54c1\u611f\u5230\u597d\u5947\u3002\u5728\u9019\u500b\u968e\u6bb5\uff0c\u6d88\u8cbb\u8005\u6703\u554f\uff0c <strong>\u201c\u5b83\u662f\u4ec0\u9ebc\uff1f\u201d<\/strong> \u8981\u9054\u5230\u9019\u4e00\u968e\u6bb5\uff0c\u60a8\u5fc5\u9808\u78ba\u4fdd\u60a8\u7684\u5167\u5bb9\u5c0d\u4ed6\u5011\u53ef\u898b\uff0c\u9019\u662f\u900f\u904e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6709\u6548\u7684\u8a0a\u606f\u50b3\u905e\u4f86\u5be6\u73fe\u7684\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u6709\u6548\u7684\u5167\u5bb9\u884c\u92b7\u662f\u5438\u5f15\u8a2a\u5ba2\u9020\u8a2a\u60a8\u7db2\u7ad9\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u900f\u904e\u5275\u5efa\u89e3\u6c7a\u4ed6\u5011\u7684\u554f\u984c\u4e26\u7b26\u5408\u4ed6\u5011\u7684\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u60a8\u53ef\u4ee5\u5438\u5f15\u4ed6\u5011\u4e26\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u3002\u5982\u679c\u57f7\u884c\u5f97\u7576\uff0c\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u61c9\u8a72\u900f\u904e Google\u3001\u793e\u7fa4\u5a92\u9ad4\u548c\u5176\u4ed6\u7ba1\u9053\u767c\u73fe\u60a8\u7684\u5167\u5bb9\u3002<\/p>\n<p>Wistia \u900f\u904e\u5176\u5167\u5bb9\u884c\u92b7\u5de5\u4f5c\u5728\u9019\u65b9\u9762\u8868\u73fe\u51fa\u8272\u3002\u4ed6\u5011\u88fd\u4f5c\u6559\u80b2\u90e8\u843d\u683c\u6587\u7ae0\u4f86\u589e\u52a0\u6d41\u91cf\u4e26\u5275\u9020\u6709\u8da3\u6216\u9f13\u821e\u4eba\u5fc3\u7684\u201c\u7bc0\u76ee\u201d\u3002\u9019\u7a2e\u65b9\u6cd5\u89e3\u6c7a\u4e86\u6f5b\u5728\u5ba2\u6236\u7684\u75db\u9ede\uff0c\u4e26\u9032\u4e00\u6b65\u4f7f\u554f\u984c\u89e3\u6c7a\u8b8a\u5f97\u66f4\u5bb9\u6613\u3001\u66f4\u6709\u8da3\u3002\u9664\u4e86\u90e8\u843d\u683c\u4e4b\u5916\uff0c\u63a1\u7528\u5f71\u7247\u4f5c\u70ba\u5a92\u4ecb\u4e5f\u7b26\u5408\u4ed6\u5011\u7684\u7522\u54c1\u548c\u4f7f\u547d\uff0c\u4f7f Wistia \u7684\u89e3\u6c7a\u65b9\u6848\u5728\u6f5b\u5728\u5ba2\u6236\u6d88\u8cbb\u9019\u4e9b\u5167\u5bb9\u6642\u59cb\u7d42\u8655\u65bc\u4ed6\u5011\u7684\u8166\u6d77\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/k9z3cwr.jpg\" alt=\"AIDA \u5438\u5f15\u8a3b\u610f\u529b\u7bc4\u4f8b\uff1a\u5e36\u6709\u90e8\u843d\u683c\u548c\u5f71\u7247\u7684 Wistia \u5b78\u7fd2\u4e2d\u5fc3\" \/><\/p>\n<h3>\u7522\u751f\u8208\u8da3<\/h3>\n<p>\u4e00\u65e6\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u8868\u73fe\u51fa\u8208\u8da3\uff0c\u4ed6\u5011\u5c31\u6703\u60f3\u8981\u66f4\u591a\u5730\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u3001\u89e3\u6c7a\u65b9\u6848\u7684\u512a\u52e2\u4ee5\u53ca\u5b83\u5982\u4f55\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\u3002\u5728\u9019\u500b\u968e\u6bb5\uff0c\u76ee\u6a19\u662f\u8b93\u4ed6\u5011\u601d\u8003\uff0c <strong>\u201c\u6211\u559c\u6b61\u3002\u201d<\/strong> \u8981\u9054\u5230\u9019\u4e00\u968e\u6bb5\uff0c\u60a8\u7684\u5167\u5bb9\u5fc5\u9808\u5177\u6709\u8aaa\u670d\u529b\u548c\u5438\u5f15\u529b\uff0c\u4e26\u5c08\u6ce8\u65bc\u4fdd\u6301\u4ed6\u5011\u7684\u8208\u8da3\u3002\u9019\u53ef\u4ee5\u900f\u904e\u8ff7\u4eba\u7684\u639b\u9264\u4f86\u5be6\u73fe\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u5047\u8a2d\u60a8\u7684\u5167\u5bb9\u884c\u92b7\u900f\u904e\u89e3\u6c7a\u4ed6\u5011\u7684\u75db\u9ede\u6216\u9700\u6c42\u6210\u529f\u5730\u5c07\u4ed6\u5011\u5438\u5f15\u5230\u60a8\u7684\u7db2\u7ad9\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u5f15\u4eba\u5165\u52dd\u7684\u6545\u4e8b\u4f86\u300c\u5438\u5f15\u300d\u4ed6\u5011\uff0c\u89e3\u91cb\u89e3\u6c7a\u65b9\u6848\u80cc\u5f8c\u7684\u300c\u539f\u56e0\u300d\u3002\u6545\u4e8b\u8207\u4eba\u985e\u7522\u751f\u5171\u9cf4\uff0c\u4f7f\u5176\u6210\u70ba\u50b3\u9054\u8a0a\u606f\u3001\u559a\u8d77\u540c\u7406\u5fc3\u548c\u597d\u5947\u5fc3\u7684\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n<p>\u70ba\u4e86\u8b93\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u8db3\u5920\u7684\u8208\u596e\u611f\u4ee5\u6fc0\u52f5\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\uff0c\u60a8\u5fc5\u9808\u78ba\u4fdd\u4ed6\u5011\u5c0d\u60a8\u7684\u54c1\u724c\u7684\u89aa\u548c\u529b\u9054\u5230\u4e00\u5b9a\u7684\u95be\u503c\u3002\u60a8\u7684\u54c1\u724c\u8d8a\u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u548c\u50f9\u503c\u89c0\uff0c\u60a8\u6210\u529f\u7684\u6a5f\u6703\u5c31\u8d8a\u5927\u3002<\/p>\n<p>\u9996\u5c4f\u4ee5\u4e0b\uff0c\u4e00\u9805\u670d\u52d9<\/p>\n<p>\u5411\u7528\u6236\u63d0\u4f9b\u76f8\u95dc\u7684\u65b0\u805e\u6587\u7ae0\uff0c\u900f\u904e\u5f15\u4eba\u6ce8\u76ee\u7684\u9264\u5b50\u5f15\u8d77\u8208\u8da3\uff1a\u201c\u6c92\u6709\u767b\u4e0a\u9996\u9801\u7684\u6545\u4e8b\u3002\u201d\u9019\u500b\u6709\u8da3\u7684\u8a9e\u53e5\u6253\u958b\u4e86\u4e00\u500b\u8ff4\u5708\uff08<em>\u5982\u679c\u6c92\u6709\u9019\u9805\u670d\u52d9\uff0c\u6211\u932f\u904e\u4e86\u4ec0\u9ebc\uff1f<\/em>\uff09\uff0c\u540c\u6642\u5f37\u8abf\u4ed6\u5011\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u5373\u5448\u73fe\u90a3\u4e9b\u6c92\u6709\u5f97\u5230\u4e3b\u6d41\u5831\u9053\u7684\u91cd\u8981\u6545\u4e8b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5dQtSLd.jpg\" alt=\"\u7522\u751f\u8208\u8da3\u7bc4\u4f8b\uff1a\u975e\u9996\u5c4f\u7684\u9264\u5b50\" \/><\/p>\n<h3>\u6fc0\u767c\u617e\u671b<\/h3>\n<p>\u4eba\u5011\u50be\u5411\u65bc\u8207\u4ed6\u5011\u8a8d\u8b58\u3001\u559c\u6b61\u548c\u4fe1\u4efb\u7684\u4eba\u505a\u751f\u610f\u3002 AIDA \u6a21\u578b\u7684\u524d\u5169\u500b\u968e\u6bb5\u5efa\u7acb\u4e86\u300c\u77e5\u9053\u300d\u548c\u300c\u559c\u6b61\u300d\u3002\u9019\u4e00\u968e\u6bb5\u7684\u76ee\u6a19\u662f\u5f9e\u201c\u6211\u559c\u6b61\u201d\u904e\u6e21\u5230\u201c\u6211\u559c\u6b61\u201d <strong>\u201c\u6211\u60f3\u8981\u5b83\u3002\u201d<\/strong> \u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u9700\u8981\u900f\u904e\u6301\u7e8c\u7684\u5167\u5bb9\u53c3\u8207\u4f86\u5efa\u7acb\u4fe1\u4efb\u3002\u9f13\u52f5\u4ed6\u5011\u8a02\u95b1\u60a8\u7684\u535a\u5ba2\uff0c\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u95dc\u6ce8\u60a8\u4e26\u4e0b\u8f09\u60a8\u7684\u512a\u60e0\u3002\u6f5b\u5728\u5ba2\u6236\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u8d8a\u591a\uff0c\u5c31\u8d8a\u4fe1\u4efb\u60a8\uff0c\u5f9e\u800c\u589e\u52a0\u4ed6\u5011\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u6700\u6709\u53ef\u80fd\u8f49\u63db\u7684\u6f5b\u5728\u5ba2\u6236\u662f\u90a3\u4e9b\u80fd\u5920\u5c55\u671b\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u672a\u4f86\u7684\u4eba\u3002\u4ed6\u5011\u5df2\u7d93\u559c\u6b61\u60a8\u7684\u5167\u5bb9\uff0c\u4e26\u76f8\u4fe1\u60a8\u7684\u7522\u54c1\u5c07\u6539\u5584\u4ed6\u5011\u7684\u751f\u6d3b\u3002\u70ba\u4e86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff0c\u8acb\u5728\u4ed6\u5011\u7684\u7576\u524d\u72c0\u6cc1\u8207\u60a8\u7684\u89e3\u6c7a\u65b9\u6848\u7684\u6f5b\u5728\u6539\u9032\u4e4b\u9593\u5efa\u7acb\u5dee\u8ddd\u3002\u540c\u6642\uff0c\u900f\u904e\u6848\u4f8b\u7814\u7a76\u548c\u611f\u8a00\u63d0\u4f9b\u793e\u6703\u8b49\u660e\u3002<\/p>\n<p>\u300c\u4e4b\u524d\u548c\u4e4b\u5f8c\u300d\u98a8\u683c\u7684\u5167\u5bb9\u6709\u6548\u5730\u6fc0\u767c\u4e86\u617e\u671b\uff0c\u540c\u6642\u5efa\u7acb\u4e86\u4fe1\u4efb\u3002\u4f8b\u5982\uff0c\u8acb\u8003\u616e Calendly \u7684\u6b64\u6848\u4f8b\u7814\u7a76\u7684\u6a19\u984c\uff1a\u201c\u4f7f\u7528 Black Propeller \u7684\u79d8\u5bc6\u6b66\u5668\u5c07 60% \u66f4\u591a PPC \u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u9810\u8a02\u3002\u201d\u9019\u500b\u6a19\u984c\u53ef\u4ee5\u5e6b\u52a9\u6f5b\u5728\u5ba2\u6236\u60f3\u50cf\u8a72\u7522\u54c1\u7684\u672a\u4f86\uff08<em>\u5982\u679c\u6709\u985e\u4f3c\u7684\u7d50\u679c\uff0c\u6211\u7684\u751f\u6d3b\u6703\u662f\u4ec0\u9ebc\u6a23\u5b50\uff1f<\/em>\uff09\u3002 \u300c\u4e4b\u524d\u300d\u4ee3\u8868\u4ed6\u5011\u76ee\u524d\u7684\u72c0\u614b\uff0c\u800c\u300c\u4e4b\u5f8c\u300d\u5247\u986f\u793a 60% \u8f49\u63db\u7387\u7684\u589e\u52a0\u3002\u900f\u904e\u95b1\u8b80\u5b8c\u6574\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u6f5b\u5728\u5ba2\u6236\u6703\u9047\u5230\u985e\u4f3c\u5ba2\u6236\u7684\u793e\u6703\u8b49\u64da\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3usqSbO.jpg\" alt=\"\u6fc0\u767c\u617e\u671b\u7bc4\u4f8b\uff1aCalendly \u6848\u4f8b\u7814\u7a76\" \/><\/p>\n<h3>\u7acb\u5373\u884c\u52d5<\/h3>\n<p>\u5728\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7522\u751f\u8db3\u5920\u7684\u6e34\u671b\u5f8c\uff0c\u70ba\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u63a1\u53d6\u884c\u52d5\u7684\u6a5f\u6703\u3002\u7562\u7adf\uff0c\u5275\u5efa\u5167\u5bb9\u4e26\u57f9\u990a\u8207\u6f5b\u5728\u5ba2\u6236\u7684\u95dc\u4fc2\u61c9\u8a72\u6703\u5e36\u4f86\u660e\u78ba\u7684\u4e0b\u4e00\u6b65\u3002\u76ee\u7684\u662f\u4fc3\u4f7f\u4ed6\u5011\u601d\u8003\uff0c <strong>\u201c\u6211\u660e\u767d\u4e86\u3002\u201d<\/strong> \u7121\u8ad6\u5177\u9ad4\u7684\u300c\u4e0b\u4e00\u6b65\u300d\u662f\u4ec0\u9ebc\uff0c\u5b83\u90fd\u61c9\u8a72\u8feb\u4f7f\u4ed6\u5011\u4ee5\u4f4e\u6469\u64e6\u4f46\u9ad8\u6fc0\u52f5\u7684\u884c\u52d5\u547c\u7c72\u4f86\u56de\u61c9\u3002<\/p>\n<h4>\u4f8b\u5b50<\/h4>\n<p>\u7121\u8ad6\u6f5b\u5728\u5ba2\u6236\u9060\u672a\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\uff0c\u6240\u5448\u73fe\u7684\u300c\u4e0b\u4e00\u6b65\u300d\u5c0d\u4ed6\u5011\u4f86\u8aaa\u90fd\u61c9\u8a72\u5177\u6709\u5f88\u9ad8\u7684\u50f9\u503c\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5b83\u5fc5\u9808\u4ee5\u67d0\u7a2e\u65b9\u5f0f\u4f7f\u4ed6\u5011\u53d7\u76ca\u3002\u5982\u679c\u4ed6\u5011\u4e86\u89e3\u4f60\u7684\u63d0\u8b70\u7684\u7d50\u679c\u4e26\u8a8d\u70ba\u5b83\u6709\u50f9\u503c\uff0c\u4ed6\u5011\u5c31\u66f4\u6709\u53ef\u80fd\u63a1\u53d6\u884c\u52d5\u3002\u56e0\u6b64\uff0c\u601d\u8003\u5982\u4f55\u5728\u6fc0\u52f5\u53c3\u8207\u7684\u540c\u6642\u63d0\u4f9b\u50f9\u503c\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n<p>Nerdwallet \u662f\u4e00\u500b\u500b\u4eba\u7406\u8ca1\u7db2\u7ad9\uff0c\u63d0\u4f9b\u4fe1\u8cb8\u3001\u623f\u8cb8\u7b49\u8cc7\u6e90\uff0c\u5c31\u662f\u4e00\u500b\u660e\u986f\u7684\u4f8b\u5b50\u3002\u4ed6\u5011\u900f\u904e\u63d0\u4f9b\u6bd4\u8f03\u5de5\u5177\u4f86\u5438\u5f15\u53d7\u773e\u4e26\u9f13\u52f5\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002\u8a72\u5de5\u5177\u5728\u5176\u4e3b\u9801\u4e0a\u4f54\u64da\u986f\u8457\u4f4d\u7f6e\uff0c\u5177\u6709\u5f15\u4eba\u6ce8\u76ee\u7684\u6a19\u984c\u3001\u50f9\u503c\u9a45\u52d5\u7684\u526f\u6a19\u984c\u548c\u9ad8\u5c0d\u6bd4\u5ea6\u6309\u9215\u3002\u8a72\u8a2d\u5b9a\u7c21\u55ae\u3001\u7121\u6469\u64e6\uff0c\u8b93 Nerdwallet \u7522\u751f\u6f5b\u5728\u5ba2\u6236\uff0c\u540c\u6642\u5411\u4ed6\u5011\u63d0\u4f9b\u9ad8\u50f9\u503c\u8cc7\u8a0a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/hfNVnOz.jpg\" alt=\"\u523a\u6fc0\u884c\u52d5\u7bc4\u4f8b\uff1aNerdwallet CTA\" \/><\/p>\n<h2>AIDA\u7684\u7f3a\u9ede<\/h2>\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u719f\u6089\u4e86 AIDA \u6846\u67b6\u53ca\u5176\u5de5\u4f5c\u539f\u7406\uff0c\u8003\u616e\u5b83\u7684\u4e00\u4e9b\u9650\u5236\u81f3\u95dc\u91cd\u8981\uff1a<\/p>\n<h3>1.\u5b83\u6c92\u6709\u8003\u616e\u975e\u7dda\u6027\u8cb7\u5bb6\u7684\u65c5\u7a0b\u3002<\/h3>\n<p>AIDA \u6a21\u578b\u6709\u6548\u5730\u63cf\u8ff0\u4e86\u8cfc\u8cb7\u6c7a\u7b56\u7684\u7dda\u6027\u601d\u8003\u904e\u7a0b\u3002\u7136\u800c\uff0c\u4e26\u975e\u6240\u6709\u8cfc\u8cb7\u6c7a\u7b56\u90fd\u9075\u5faa\u7dda\u6027\u8def\u5f91\u3002\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u6703\u8868\u73fe\u51fa\u6700\u521d\u7684\u8208\u8da3\uff0c\u4f46\u6703\u9078\u64c7\u66ff\u4ee3\u89e3\u6c7a\u65b9\u6848\uff0c\u53ea\u6709\u5728\u5176\u9700\u6c42\u7121\u6cd5\u6eff\u8db3\u6642\u624d\u8fd4\u56de\u539f\u59cb\u63d0\u4f9b\u8005\u3002\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\uff0c\u4e00\u500b\u4eba\u53ef\u80fd\u5728\u610f\u8b58\u5230\u4e26\u63a1\u53d6\u884c\u52d5\u5c0b\u627e\u89e3\u6c7a\u65b9\u6848\u4e4b\u524d\u5c31\u6e34\u671b\u627e\u5230\u89e3\u6c7a\u65b9\u6848\uff0c\u5728\u8a3b\u610f\u529b\u548c\u8208\u8da3\u4e4b\u524d\u7d93\u6b77\u617e\u671b\u548c\u884c\u52d5\u3002<\/p>\n<h3>2. \u5b83\u4e0d\u89e3\u6c7a\u885d\u52d5\u8cfc\u8cb7\u6216\u975e\u5e38\u77ed\u7684\u92b7\u552e\u9031\u671f\u7684\u554f\u984c\u3002<\/h3>\n<p>\u9664\u4e86\u975e\u7dda\u6027\u65c5\u7a0b\u4e4b\u5916\uff0c\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u6703\u540c\u6642\u7d93\u6b77\u591a\u500b AIDA \u968e\u6bb5\uff0c\u9ad4\u9a57\u885d\u52d5\u8cfc\u8cb7\u6216\u7dca\u6025\u8cfc\u8cb7\u7684\u6240\u6709\u56db\u500b\u968e\u6bb5\u3002<\/p>\n<h3>3. \u9019\u53ea\u662f\u7d9c\u5408\u696d\u52d9\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002<\/h3>\n<p>AIDA \u4e3b\u8981\u9069\u7528\u65bc\u521d\u6b21\u8cfc\u8cb7\u3002\u96d6\u7136\u4e00\u4e9b\u7d44\u7e54\u5c07\u5176\u7b56\u7565\u8207 AIDA \u7b49\u884c\u92b7\u7ba1\u9053\u4fdd\u6301\u4e00\u81f4\uff0c\u4f46\u9019\u7a2e\u65b9\u6cd5\u53ef\u80fd\u5177\u6709\u5c40\u9650\u6027\u3002\u901a\u8def\u50be\u5411\u65bc\u5c07\u5ba2\u6236\u8996\u70ba\u7522\u51fa\uff0c\u800c\u4ed6\u5011\u61c9\u8a72\u662f\u6210\u9577\u7b56\u7565\u7684\u6838\u5fc3\u3002\u7559\u4f4f\u548c\u8ffd\u52a0\u92b7\u552e\u73fe\u6709\u5ba2\u6236\u901a\u5e38\u6bd4\u7372\u53d6\u65b0\u5ba2\u6236\u66f4\u5bb9\u6613\u3002\u6b64\u5916\uff0c\u900f\u904e\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u60a8\u53ef\u4ee5\u7372\u5f97\u63a8\u85a6\u548c\u63a8\u85a6\uff0c\u5438\u5f15\u66f4\u591a\u7684\u95dc\u6ce8\u3001\u8208\u8da3\uff0c\u5f9e\u800c\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u6236\u3002 AIDA \u4e0d\u9069\u61c9\u9019\u4e9b\u65b9\u9762\uff0c\u56e0\u6b64\u98db\u8f2a\u7b49\u5176\u4ed6\u578b\u865f\u66f4\u9069\u5408\u6574\u9ad4\u696d\u52d9\u7b56\u7565\u3002<\/p>\n<h3>4. \u6bcf\u7a2e\u884c\u92b7\u7b56\u7565\u53ea\u5c08\u6ce8\u65bc\u4e00\u500b AIDA \u5143\u7d20\u53ef\u80fd\u4e0d\u6703\u6709\u6548\u3002<\/h3>\n<p>\u5373\u4f7f\u5728\u91dd\u5c0d\u696d\u52d9\u7684\u7279\u5b9a\u65b9\u9762\u4f7f\u7528\u6f0f\u6597\u6642\uff0c\u4e5f\u53ef\u4ee5\u8f15\u9b06\u7d30\u5206 AIDA \u7684\u56db\u500b\u8981\u7d20\u4e26\u70ba\u6bcf\u500b\u884c\u92b7\u7b56\u7565\u5206\u914d\u4e00\u500b\u8981\u7d20\u3002\u7136\u800c\uff0c\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u884c\u92b7\u61c9\u8a72\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u7d93\u6b77 AIDA \u7684\u591a\u500b\u968e\u6bb5\u3002\u4f8b\u5982\uff0c\u6709\u6548\u7684\u5ee3\u544a\u53ef\u80fd\u6703\u89f8\u767c AIDA \u7684\u4e09\u500b\u6216\u56db\u500b\u968e\u6bb5\uff0c\u8feb\u4f7f\u6f5b\u5728\u8cb7\u5bb6\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n<h3>5. \u5b83\u53ef\u80fd\u6703\u904e\u5ea6\u7c21\u5316\u8907\u96dc\u7684\u8cfc\u8cb7\u6d41\u7a0b\u3002<\/h3>\n<p>\u7576\u6d88\u8cbb\u8005\u9047\u5230\u5ee3\u544a\u6216\u884c\u92b7\u8cc7\u6599\u6642\uff0cAIDA \u53ef\u4ee5\u6709\u6548\u5730\u6982\u5ff5\u5316\u8cfc\u8cb7\u904e\u7a0b\u3002\u7136\u800c\uff0c\u5b83\u53ef\u80fd\u6703\u904e\u5ea6\u7c21\u5316\u8cfc\u8cb7\u6c7a\u7b56\u7684\u968e\u6bb5\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u8907\u96dc\u6216\u5fae\u5999\u7684\u6c7a\u7b56\u3002\u4eca\u5929\u7684\u8cb7\u5bb6\u53ef\u4ee5\u8a2a\u554f\u5ee3\u6cdb\u7684\u8cc7\u6e90\u9032\u884c\u7814\u7a76\u3001\u6bd4\u8f03\u7b49\u3002<\/p>\n<h2>\u4f7f\u7528AIDA\u6846\u67b6<\/h2>\n<p>\u5118\u7ba1\u6709\u5176\u5c40\u9650\u6027\uff0cAIDA \u6a21\u578b\u63d0\u4f9b\u4e86\u4e00\u500b\u5f37\u5927\u7684\u6846\u67b6\u4f86\u5f15\u5c0e\u53d7\u773e\u5b8c\u6210\u8cfc\u8cb7\u8005\u7684\u65c5\u7a0b\u4e26\u6fc0\u52f5\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002\u7576\u61c9\u7528\u65bc\u60a8\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u6642\uff0c\u5b83\u5229\u7528\u4e86\u4e00\u500b\u7d93\u904e\u9a57\u8b49\u7684\u516c\u5f0f\uff0c\u80fd\u5920\u6301\u7e8c\u5438\u5f15\u3001\u8aaa\u670d\u53d7\u773e\u4e26\u5c07\u5176\u8f49\u5316\u70ba\u5ba2\u6236\u3002\u7136\u800c\uff0c\u9019\u4e00\u5207\u90fd\u59cb\u65bc\u5c0d\u5ba2\u6236\u65c5\u7a0b\u7684\u6df1\u5165\u4e86\u89e3\u3002<\/p>\n<h4>\u514d\u8cbb\u8cc7\u6e90<\/h4>\n<p><a href=\"https:\/\/resources.tenten.co\/l\/aida-model-funnel?price=0?quantity=1&amp;wanted=true\">\u5e36\u6709 AIDA \u6a21\u578b\u6a21\u677f\u7684\u6f0f\u6597\u898f\u5283\u5668\uff08\u514d\u8cbb\uff09<\/a><\/p>\n<h5>\u4e86\u89e3\u66f4\u591a<\/h5>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/AIDA_(marketing)\">AIDA\uff08\u884c\u92b7\uff09\uff0d\u7dad\u57fa\u767e\u79d1<\/a><\/li>\n<li><a href=\"https:\/\/de.wikipedia.org\/wiki\/Inbound-Marketing\">\u5165\u7ad9\u884c\u92b7 - \u7dad\u57fa\u767e\u79d1<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/glossary\/marketing-funnel\/#:~:text=A%20marketing%20funnel%20describes%20your,routes%20to%20conversion%20and%20beyond.\">\u4ec0\u9ebc\u662f\u884c\u92b7\u6f0f\u6597\uff1f |\u840c\u82bd\u793e\u4ea4<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/marketing-funnel\/\">\u884c\u92b7\u6f0f\u6597\uff1a\u5b83\u662f\u4ec0\u9ebc\u4ee5\u53ca\u5b83\u5982\u4f55\u904b\u4f5c<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/aida-model\/\">AIDA \u6a21\u578b\u4ee5\u53ca\u5982\u4f55\u5c07\u5176\u61c9\u7528\u5230\u73fe\u5be6\u4e16\u754c \u2013 \u7bc4\u4f8b\u548c\u6280\u5de7<\/a><\/li>\n<li><a href=\"https:\/\/awware.co\/blog\/aida-model\/\">\u4ec0\u9ebc\u662f AIDA \u6a21\u578b\uff1a\u6b65\u9a5f\u3001\u65b9\u6cd5\u548c\u7bc4\u4f8b<\/a><\/li>\n<li><a href=\"https:\/\/www.impressiondigital.com\/blog\/aida-model-and-digital-marketing\/\">\u884c\u92b7\u4e2d\u7684 AIDA \u6a21\u578b\uff1a\u7528\u9014\u548c\u7bc4\u4f8b |\u5370\u8c61<\/a><\/li>\n<li><a href=\"https:\/\/www.masterclass.com\/articles\/aida-model-explained\">AIDA \u6a21\u578b\uff1a\u884c\u92b7\u548c\u92b7\u552e\u6f0f\u6597\u7684 4 \u500b\u968e\u6bb5 \u2013 2023 \u2013 \u5927\u5e2b\u73ed<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u4f7f\u7528 AIDA \u6846\u67b6\uff08\u6ce8\u610f\u529b\u3001\u8208\u8da3\u3001\u617e\u671b\u3001\u884c\u52d5\uff09\u4f86\u589e\u5f37\u60a8\u7684\u884c\u92b7\u6f0f\u6597\u3002\u514d\u8cbb\u6307\u5357\u63d0\u4f9b\u7d93\u904e\u9a57\u8b49\u7684\u7b56\u7565\u4f86\u6fc0\u767c\u8f49\u63db\uff01","protected":false},"author":1,"featured_media":2424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258,259],"tags":[231],"ppma_author":[290],"class_list":{"0":"post-2687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-marketing-101","9":"tag-featured","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel Fuel: Power Up Your Marketing Engine with the AIDA Model - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Supercharge your marketing funnel with the AIDA framework (Attention, Interest, Desire, Action). 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