{"id":2676,"date":"2023-05-24T14:08:26","date_gmt":"2023-05-24T06:08:26","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2676"},"modified":"2023-12-21T01:04:51","modified_gmt":"2023-12-20T17:04:51","slug":"seo-45-must-know-keywords","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/zh\/seo\/seo-45\u5fc5\u9808\u77e5\u9053\u7684\u95dc\u9375\u5b57\/","title":{"rendered":"SEO Powerhouse\uff1a\u638c\u63e1 45 \u500b\u5fc5\u77e5\u95dc\u9375\u5b57"},"content":{"rendered":"<p>\u5229\u7528\u6211\u5011\u5305\u542b 45 \u500b\u57fa\u672c\u95dc\u9375\u5b57\u7684\u5b8c\u6574\u8a5e\u5f59\u8868\uff0c\u8b93\u60a8\u7684 SEO 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Google\uff09\u7684\u4eba\u5de5\u5be9\u6838\u54e1\u767c\u73fe\u7279\u5b9a\u7db2\u9801\u9055\u53cd\u641c\u5c0b\u5f15\u64ce\u54c1\u8cea\u6307\u5357\u6642\uff0c\u5c31\u6703\u767c\u751f\u624b\u52d5\u8655\u7f70\u3002<\/p>\n<h3>\u7db2\u7ad9\u5730\u5716<\/h3>\n<p>\u7db2\u7ad9\u5730\u5716\u662f\u7db2\u57df\u4e2d\u7684\u5c08\u7528\u7db2\u9801\uff0c\u63d0\u4f9b\u6709\u95dc\u7db2\u7ad9\u4e0a\u7684 URL\u3001\u5716\u50cf\u3001\u5f71\u7247\u548c\u5176\u4ed6\u6587\u4ef6\u985e\u578b\u7684\u4fe1\u606f\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5411\u641c\u5c0b\u5f15\u64ce\u53ca\u5176\u722c\u87f2\u544a\u77e5\u91cd\u8981\u9801\u9762\u53ca\u5176\u95dc\u4fc2\u3002<\/p>\n<h3>\u500b\u4eba\u5316<\/h3>\n<p>\u500b\u4eba\u5316\u662f\u6307\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u6839\u64da\u500b\u4eba\u8cc7\u8a0a\uff08\u5305\u62ec\u5730\u9ede\u548c\u641c\u5c0b\u8a18\u9304\uff09\u8abf\u6574\u641c\u5c0b\u7d50\u679c\u3002<\/p>\n<h2><strong>SEO \u73fe\u5834\u8853\u8a9e\u8868<\/strong><\/h2>\n<h3>Meta \u6a19\u984c\uff08\u6a19\u984c\u6a19\u7c64\uff09<\/h3>\n<p>\u5143\u6a19\u984c\uff0c\u4e5f\u7a31\u70ba\u6a19\u984c\u6a19\u7c64\uff0c\u662f\u986f\u793a\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762 (SERP) \u4e0a\u7684\u53ef\u9ede\u64ca\u7684\u85cd\u8272\u6587\u5b57\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u8b93\u4f7f\u7528\u8005\u4e86\u89e3\u7db2\u9801\u7684\u4e3b\u984c\u3002<\/p>\n<h3>Meta \u8aaa\u660e<\/h3>\n<p>Meta \u63cf\u8ff0\u63d0\u4f9b\u7db2\u9801\u5167\u5bb9\u7684\u4e00\u5230\u5169\u53e5\u8a71\u7684\u7c21\u77ed\u6458\u8981\uff0c\u986f\u793a\u5728 SERP \u4e2d\u7684\u6a19\u984c\u6a19\u7c64\u4e0b\u65b9\u3002\u5b83\u5011\u70ba\u7528\u6236\u63d0\u4f9b\u984d\u5916\u7684\u4e0a\u4e0b\u6587\uff0c\u4ee5\u78ba\u5b9a\u641c\u5c0b\u7d50\u679c\u662f\u5426\u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u3002<\/p>\n<h3>\u76f8\u5c0d\u898f\u7bc4<\/h3>\n<p>Rel Canonical \u662f\u4e00\u500b\u6709\u7528\u7684 HTML \u7a0b\u5f0f\u78bc\u5143\u7d20\uff0c\u5b83\u6307\u793a URL \u7684\u9996\u9078\u7248\u672c\uff0c\u7576\u5b58\u5728\u5177\u6709\u76f8\u4f3c\u5167\u5bb9\u7684\u7db2\u9801\u7684\u591a\u500b\u7248\u672c\u6642\u7279\u5225\u6709\u50f9\u503c\u3002<\/p>\n<h3>\u5167\u5bb9\u55ae\u8584<\/h3>\n<p>\u8ca7\u4e4f\u5167\u5bb9\u662f\u6307\u5c0d\u8b80\u8005\u7f3a\u4e4f\u50f9\u503c\u7684\u4f4e\u54c1\u8cea\u5167\u5bb9\u3002\u5b83\u901a\u5e38\u5305\u542b\u81ea\u52d5\u751f\u6210\u7684\u6216\u4e0d\u5145\u5206\u7684\u6587\u672c\uff0c\u7121\u6cd5\u6eff\u8db3\u8a2a\u5ba2\u7684\u8cc7\u8a0a\u9700\u6c42\u3002<\/p>\n<h3>\u91cd\u8907\u5167\u5bb9<\/h3>\n<p>\u91cd\u8907\u5167\u5bb9\u6d89\u53ca\u8907\u88fd\u4ed6\u4eba\u7684\u5167\u5bb9\u4f9b\u500b\u4eba\u4f7f\u7528\uff0c\u53ef\u80fd\u6703\u5617\u8a66\u4f7f\u7528\u7aca\u53d6\u7684\u6587\u5b57\u5c0d\u7db2\u9801\u9032\u884c\u6392\u540d\u3002<\/p>\n<h3>\u9801\u9762\u901f\u5ea6<\/h3>\n<p>\u9801\u9762\u901f\u5ea6\u4ee3\u8868\u7db2\u9801\u8f09\u5165\u6240\u9700\u7684\u6642\u9593\uff0c\u662f\u78ba\u4fdd\u826f\u597d\u4f7f\u7528\u8005\u9ad4\u9a57\u7684\u95dc\u9375 SEO \u56e0\u7d20\u3002\u5f71\u97ff\u9801\u9762\u901f\u5ea6\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u5305\u62ec\u4f3a\u670d\u5668\u529f\u80fd\u3001\u5f71\u50cf\u512a\u5316\u3001\u5b89\u88dd\u7684\u63d2\u4ef6\u3001\u9801\u9762\u6a94\u6848\u5927\u5c0f\u7b49\u3002<\/p>\n<h3>SSL \u6191\u8b49\uff08\u5b89\u5168\u901a\u8a0a\u7aef\u5c64\uff09<\/h3>\n<p>SSL \u6191\u8b49\u4ee3\u8868\u5b89\u5168\u901a\u8a0a\u7aef\u5c64\uff0c\u53ef\u5be6\u73fe\u52a0\u5bc6\u9023\u63a5\uff0c\u5f9e\u800c\u589e\u5f37\u7dda\u4e0a\u901a\u8a0a\u548c\u670d\u52d9\u7684\u5b89\u5168\u6027\u3002\u5b83\u6709\u52a9\u65bc\u5f9e\u904e\u6642\u4e14\u4e0d\u5b89\u5168\u7684 HTTP \u5354\u5b9a\u904e\u6e21\u5230\u73fe\u4ee3\u4e14\u5b89\u5168\u7684 HTTPS\u3002<\/p>\n<h3>\u9328\u6587\u672c<\/h3>\n<p>\u9328\u6587\u672c\u901a\u5e38\u4ee5\u8207\u7db2\u9801\u4e0a\u5468\u570d\u6587\u5b57\u4e0d\u540c\u7684\u984f\u8272\uff08\u901a\u5e38\u662f\u85cd\u8272\uff09\u986f\u793a\uff0c\u4e26\u7528\u4f5c\u9023\u7d50\u4e2d\u7684\u53ef\u9ede\u64ca\u55ae\u5b57\u6216\u77ed\u8a9e\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5411\u7528\u6236\u63d0\u4f9b\u6709\u95dc\u4ed6\u5011\u900f\u904e\u9ede\u64ca\u9023\u7d50\uff08\u7121\u8ad6\u662f\u5167\u90e8\u9023\u7d50\u9084\u662f\u5916\u90e8\u9023\u7d50\uff09\u5c07\u9047\u5230\u7684\u5167\u5bb9\u7684\u8cc7\u8a0a\u3002<\/p>\n<h3>\u91cd\u5b9a\u5411<\/h3>\n<p>\u7576\u4e00\u500b URL \u91cd\u65b0\u5c0e\u5411\u5230\u53e6\u4e00\u500b\u4f4d\u7f6e\u6642\uff0c\u5c31\u6703\u767c\u751f\u91cd\u65b0\u5c0e\u5411\u3002\u5b58\u5728\u5404\u7a2e\u985e\u578b\u7684\u91cd\u5b9a\u5411\uff0c\u6700\u5e38\u898b\u7684\u662f\u6c38\u4e45\u91cd\u5b9a\u5411 (301)\u3002<\/p>\n<h2><strong>\u9023\u7d50\u5efa\u8a2d<\/strong><\/h2>\n<h3>\u53cd\u5411\u9023\u7d50\uff08\u5165\u7ad9\u9023\u7d50\uff09<\/h3>\n<p>\u53cd\u5411\u9023\u7d50\u4e5f\u7a31\u70ba\u5165\u7ad9\u93c8\u63a5\u6216\u7c21\u7a31\u70ba\u93c8\u63a5\uff0c\u662f\u653e\u7f6e\u5728\u5176\u4ed6\u7db2\u7ad9\u4e0a\u7684\u8d85\u93c8\u63a5\uff0c\u53ef\u5c07\u7528\u6236\u5f15\u5c0e\u81f3\u60a8\u7684\u7db2\u57df\u3002\u5b83\u5011\u662f\u641c\u5c0b\u5f15\u64ce\u548c SEO \u7684\u57fa\u672c\u5143\u7d20\u3002<\/p>\n<h3>\u5167\u90e8\u9023\u7d50<\/h3>\n<p>\u5167\u90e8\u9023\u7d50\u662f\u60a8\u81ea\u5df1\u7db2\u7ad9\u5167\u9023\u63a5\u5230\u540c\u4e00\u7db2\u7ad9\u4e0a\u5176\u4ed6\u9801\u9762\u7684\u9023\u7d50\u3002\u4f8b\u5982\uff0c\u5f9e\u4e3b\u9801\u5230\u670d\u52d9\u9801\u9762\u6216\u90e8\u843d\u683c\u6587\u7ae0\u4e4b\u9593\u7684\u9023\u7d50\u69cb\u6210\u5167\u90e8\u9023\u7d50\u3002<\/p>\n<h3>\u57df\u540d\u6b0a\u9650\/\u57df\u540d\u8a55\u7d1a<\/h3>\n<p>\u7db2\u57df\u6b0a\u5a01 (DA) \u548c\u7db2\u57df\u540d\u7a31\u8a55\u7d1a (DR) \u662f\u6d41\u884c\u7684 SEO \u8edf\u9ad4\u63d0\u4f9b\u8005\uff08\u4f8b\u5982 MOZ \u548c Ahrefs\uff09\u4f7f\u7528\u7684\u6307\u6a19\u3002\u4ed6\u5011\u900f\u904e\u6bd4\u8f03\u7db2\u7ad9\u9023\u7d50\u7684\u6578\u91cf\u548c\u54c1\u8cea\u4f86\u8861\u91cf\u7db2\u7ad9\u53cd\u5411\u9023\u7d50\u7684\u5f37\u5ea6\uff0c\u7bc4\u570d\u5f9e 0 \u5230 100 (Moz) \u6216 1 \u5230 100 (Ahrefs)\u3002<\/p>\n<h3>\u640d\u58de\u7684\u9023\u7d50<\/h3>\n<p>\u640d\u58de\u7684\u9023\u7d50\u662f\u6307\u5411\u4e0d\u5b58\u5728\u9801\u9762\u7684\u93c8\u63a5\uff0c\u901a\u5e38\u7a31\u70ba\u201c404 \u9801\u9762\u201d\u3002<\/p>\n<h3>\u5916\u5c55<\/h3>\n<p>\u5916\u5c55\u662f\u7372\u5f97\u53cd\u5411\u9023\u7d50\u7684\u95dc\u9375\u6280\u8853\uff0c\u6d89\u53ca\u8207\u7db2\u7ad9\u7ba1\u7406\u54e1\u3001\u90e8\u843d\u5ba2\u3001\u4f5c\u8005\u548c\u7db2\u7ad9\u6240\u6709\u8005\u5efa\u7acb\u4e92\u60e0\u4e92\u5229\u7684\u95dc\u4fc2\u3002\u96fb\u5b50\u90f5\u4ef6\u5916\u5c55\u662f\u5411\u6f5b\u5728\u611f\u8208\u8da3\u7684\u53d7\u773e\u5c55\u793a\u7522\u54c1\u6216\u670d\u52d9\u7684\u5e38\u898b\u5916\u5c55\u5f62\u5f0f\u3002<\/p>\n<h3>\u54c1\u724c\u63d0\u53ca<\/h3>\n<p>\u51fa\u73fe\u54c1\u724c\u63d0\u53ca<\/p>\n<p>\u7576\u60a8\u7684\u54c1\u724c\u540d\u7a31\u5728\u7db2\u8def\u4e0a\u88ab\u63d0\u53ca\u4f46\u6c92\u6709\u9023\u7d50\u6642\u3002 SEO \u7d93\u5e38\u806f\u7e6b\u7db2\u7ad9\u6240\u6709\u8005\u548c\u7db2\u7ad9\u7ba1\u7406\u54e1\uff0c\u5c07\u9019\u4e9b\u63d0\u53ca\u8f49\u63db\u70ba\u9069\u7576\u7684\u53cd\u5411\u9023\u7d50\u3002<\/p>\n<h3>\u7db2\u9801\u6392\u540d<\/h3>\n<p>PageRank \u662f Google \u958b\u767c\u7684\u8907\u96dc\u6f14\u7b97\u6cd5\uff0c\u53ef\u6839\u64da\u5176\u4ed6\u9801\u9762\u7684\u50b3\u5165\u9023\u7d50\u4f86\u8861\u91cf\u9801\u9762\u7684\u91cd\u8981\u6027\u3002\u5b83\u662f\u641c\u5c0b\u5f15\u64ce\u548c SEO \u7684\u57fa\u672c\u5143\u7d20\uff0c\u4e26\u4ee5 Google \u806f\u5408\u5275\u59cb\u4eba\u4e4b\u4e00 Larry Page \u7684\u540d\u5b57\u547d\u540d\u3002<\/p>\n<h3>\u95dc\u6ce8\/\u4e0d\u95dc\u6ce8\u5c6c\u6027<\/h3>\n<p>Follow \u548c NoFollow \u662f\u5143\u6a19\u8a18\uff0c\u901a\u77e5\u641c\u5c0b\u5f15\u64ce\u662f\u5426\u6ce8\u610f\u51fa\u7ad9\u9023\u7d50\u4e26\u50b3\u905e PageRank\u3002\u9810\u8a2d\u60c5\u6cc1\u4e0b\uff0c\u9023\u7d50\u662f\u300cfollow\u300d\u7684\uff0c\u4f46\u662f\u7576\u60a8\u4e0d\u60f3\u5c07\u6b0a\u9650\u50b3\u905e\u7d66\u53e6\u4e00\u500b\u7db2\u9801\u6642\uff0c\u53ef\u4ee5\u4f7f\u7528 NoFollow 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