{"id":5141,"date":"2024-09-21T03:00:06","date_gmt":"2024-09-20T19:00:06","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5141"},"modified":"2024-09-21T03:46:07","modified_gmt":"2024-09-20T19:46:07","slug":"the-complete-handbook-to-b2b-keyword-exploration-seven-efficient-approaches","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/seo\/b2b-\ud0a4\uc6cc\ub4dc-\ud0d0\uc0c9\uc744-\uc704\ud55c-\uc644\ubcbd\ud55c-\ud578\ub4dc\ubd81-7\uac00\uc9c0-\ud6a8\uc728\uc801\uc778\/","title":{"rendered":"B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \uc704\ud55c \uc644\ubcbd\ud55c \ud578\ub4dc\ubd81: 7\uac00\uc9c0 \ud6a8\uc728\uc801\uc778 \uc811\uadfc \ubc29\uc2dd"},"content":{"rendered":"<p>\uae30\uc5c5 \ub300 \uae30\uc5c5(B2B) \ub9c8\ucf00\ud130\ub294 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \ud65c\uc6a9\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uace0, \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\uace0, \ud310\ub9e4\ub97c \uc790\uadf9\ud558\ub294 \ub370 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uac80\uc0c9 \ud45c\ud604\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. B2C \ub9c8\ucf00\ud130\uc640 \uc720\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 B2B \ub3c4\uba54\uc778\uc5d0\uc11c\ub294 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc2ec\uc624\ud55c \uc774\ud574\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 B2B \uad6c\ub9e4\uc790\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc704\ud574 \uc7ac\ub8cc\ub97c \uc870\ub2ec\ud560 \ub54c \uc0ac\uc6a9\ud558\ub294 \uc5c5\uacc4 \uc804\ubb38 \uc6a9\uc5b4\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \uc704\ud55c \uc804\ub7b5\uc801 \ubc29\ubc95\uc774 \uc65c \ud544\uc218\uc801\uc778\uc9c0 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"why-is-keyword-exploration-crucial-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n<p>\ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc740 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub450\ub4dc\ub7ec\uc9c0\uac8c \ub098\ud0c0\ub098\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \ub370 \uc788\uc5b4 \uc911\uc694\ud55c \ucd08\uae30 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubc30\uce58\ub294 B2B \uace0\uac1d\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ub370 \uc720\uc775\ud569\ub2c8\ub2e4.<\/p>\n<p>Statista\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, <a href=\"https:\/\/www.statista.com\/statistics\/1454718\/channels-for-b2b-product-discovery-united-states\/\">B2B \uad6c\ub9e4\uc790 66%<\/a> \ubbf8\uad6d\uc5d0\uc11c\ub294 2023\ub144\uc5d0 \uac80\uc0c9 \uc5d4\uc9c4 \uac80\uc0c9 \uacb0\uacfc\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774 \ubc1c\uacac\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2nIIaab.png\" alt=\"\uc8fc\uc694 B2B \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ubb18\uc0ac\ud55c \uc2dc\uac01\ud654\" \/><\/p>\n<p><strong>\ub370\uc774\ud130 \uc18c\uc2a4<\/strong>: \uc2a4\ud0c0\ud2f0\uc2a4\ud0c0<\/p>\n<p>\uac8c\ub2e4\uac00 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc740 \uc885\uc885 \uc218\ub9ce\uc740 \uac1c\ub150\uc744 \uc81c\uc2dc\ud558\ubbc0\ub85c \uc5b4\ub5a4 \uc8fc\uc81c\ub97c \ub2e4\ub8e8\uc5b4\uc57c \ud560\uc9c0 \ud63c\ub780\uc2a4\ub7ec\uc6cc\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub354\uc6b1\uc774 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \ud1b5\ud574 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"how-is-keyword-exploration-distinct-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>B2B \uae30\uc5c5\uc758 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \uc218\ud589\ud558\ub294 \ub3d9\uc548\uc5d0\ub294 \uba87 \uac00\uc9c0 \ub69c\ub837\ud55c \uc7a5\uc560\ubb3c\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc6a9\uc5b4\uc758 \ucc28\uc774<\/strong>: B2B \uae30\uc5c5\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub17c\uc758\ud560 \ub54c \uc885\uc885 \uc804\ubb38 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud56d\uc0c1 \uc774\ub7ec\ud55c \uc0b0\uc5c5 \uc6a9\uc5b4\uc5d0 \uc775\uc219\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc73c\uba70 \uac80\uc0c9\uc5d0\uc11c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac10\uc18c\ud558\ub2e4<\/strong> <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\"><strong>\uac80\uc0c9 \ubcfc\ub968<\/strong><\/a>: B2B \ud0a4\uc6cc\ub4dc\ub294 \uc9d1\uc911\ub41c \ud2b9\uc131 \ub54c\ubb38\uc5d0 \uc77c\ubc18\uc801\uc73c\ub85c B2C \ud0a4\uc6cc\ub4dc\uc5d0 \ube44\ud574 \uac80\uc0c9 \ubcfc\ub968\uc774 \ub0ae\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \uc21c\uc704\uac00 \ubc18\ub4dc\uc2dc \uc0c1\ub2f9\ud55c \ud2b8\ub798\ud53d \uae09\uc99d\uc744 \uc0dd\uc131\ud558\uc9c0\ub294 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac10\uc18c\ub41c \uc804\ud658\uc728<\/strong>: B2B \uad6c\ub9e4\uc790\ub294 \uc2e0\uc18d\ud558\uac8c \uc804\ud658\ud560 \uc758\ud5a5\uc774 \uc801\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ud68c\uc0ac\uac00 B2B \uc194\ub8e8\uc158\uc744 \uc219\uace0\ud558\uace0 \uc870\uc0ac\ud558\ub294 \ub370 \uba87 \ub2ec(\ub610\ub294 \uadf8 \uc774\uc0c1)\uc744 \ud22c\uc790\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud074\ub9ad\ub2f9 \ube44\uc6a9 \uc0c1\uc2b9<\/strong>: \uc720\ub8cc \uac80\uc0c9\uc5d0\uc11c \uc804\ud658\ub418\ub294(\ub610\ub294 \uc790\uaca9\uc744 \uac16\ucd98 \uccad\uc911\uc744 \ub098\ud0c0\ub0b4\ub294) B2B \ud0a4\uc6cc\ub4dc\ub294 \uc885\uc885 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e4\ub978 \uad11\uace0\uc8fc\uac00 \uacb0\uacfc \uc0c1\ub2e8\uc5d0 \uc21c\uc704\ub97c \ub9e4\uae30\uace0 \uccad\uc911\uacfc \uad50\ub958\ud558\uae30 \uc704\ud574 \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uad6c\ubcc4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9c8\ucf00\ud130\ub294 \uc5ec\uc804\ud788 B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc74c\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/blog\/seo-results\/\">SEO \uacb0\uacfc<\/a>.<\/p>\n<h2><a id=\"7-pointers-for-conducting-b2b-keyword-exploration\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \uc704\ud55c 7\uac00\uc9c0 \ud3ec\uc778\ud130<\/h2>\n<p>\ub2e4\uc74c \ud301\uc744 \uc2e4\ud589\ud558\uba74 \uadc0\ud558\uac00 \ubaa9\ud45c\ub85c \uc0bc\uc744 \uc218 \uc788\ub294 \uac00\uce58 \uc788\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ucc3e\uc544\ub0b4\uace0, \uc774\ub97c \ud1b5\ud574 \uc790\uaca9\uc744 \uac16\ucd98 \ud2b8\ub798\ud53d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><em><strong>\ud301<\/strong><\/em><\/p>\n<p><em>\ub4f1\ub85d\ud558\uae30<\/em> <a href=\"https:\/\/www.semrush.com\/signup\/\"><em>\ubb34\ub8cc Semrush \uacc4\uc815<\/em><\/a> <em>\uadf8\ub9ac\uace0 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uadf8\uc5d0 \ub530\ub978 \uc804\ub7b5\uc744 \ub530\ub985\ub2c8\ub2e4.<\/em><\/p>\n<h3><a id=\"1-explore-concepts-in-industry-communities-and-resources\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>1. \uc5c5\uacc4 \ucee4\ubba4\ub2c8\ud2f0 \ubc0f \ub9ac\uc18c\uc2a4\uc5d0\uc11c \uac1c\ub150 \ud0d0\uc0c9<\/h3>\n<p>\ud3ec\ub7fc\uc740 \ud2c8\uc0c8 \uc2dc\uc7a5\uc5d0\uc11c \ub110\ub9ac \ud37c\uc9c4 \ubb38\uc81c\uc810\uc744 \uc54c\uc544\uac00\ub294 \ud6cc\ub96d\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uac1c\uc778\uc774 \ud3ec\ub7fc\uc744 \uc790\uc8fc \ubc29\ubb38\ud558\uc5ec \uc9c8\ubb38\uc744 \ud558\uac70\ub098 \ub2e4\ub978 \uc5c5\uacc4 \uc804\ubb38\uac00\uc5d0\uac8c \uc9c0\uce68\uc744 \uc694\uccad\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uacfc\uc801\uc73c\ub85c Semrush\uc5d0\uc11c\ub294 Reddit \ucee4\ubba4\ub2c8\ud2f0 r\/DigitalMarketing(175,000\uba85 \uc774\uc0c1\uc758 \ud68c\uc6d0\uc744 \uc790\ub791\ud568)\uc744 \uc0b4\ud3b4\ubcf4\uace0 \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\ub97c \ubc1c\uad74\ud558\uace0 \uc2f6\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uac8c\uc2dc\ubb3c\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uc774 \uc528\ub984\ud558\ub294 \uacfc\uc81c\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc544\ub798\uc758 \uc0ac\uc6a9\uc790\ub294 \uc9c0\uc5ed \uc11c\ube44\uc2a4 \uae30\uc5c5\uc758 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9 \uc2e4\ud589\uc5d0 \ub300\ud55c \uc870\uc5b8\uc744 \uc694\uccad\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zl1cztm.jpeg\" alt=\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc11c\ube0c\ub808\ub527 \ub0b4\uc758 Reddit \uac8c\uc2dc\ubb3c\ub85c, \uc9c0\uc5ed \uc11c\ube44\uc2a4 \uae30\uc5c5\uc758 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc5d0 \ub300\ud55c \uc9c0\uce68\uc744 \uc694\uccad\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc774 \uac19\uc740 \uc8fc\uc81c\ub97c \uc870\uc0ac\ud568\uc73c\ub85c\uc368 <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">\ud0a4\uc6cc\ub4dc \uac1c\uc694<\/a>, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774 \ubb38\uc81c\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc744 \ucc3e\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc774\uba70, \uc774\ub294 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MBi5QHR.jpeg\" alt=\"&#039;\ub85c\uceec \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9&#039;\uc774\ub77c\ub294 \ubb38\uad6c\uc5d0 \ub300\ud55c \ud0a4\uc6cc\ub4dc \uac1c\uc694 \ubcf4\uace0\uc11c\uc640 \uac80\uc0c9 \ubcfc\ub968\uc774 \uac15\uc870 \ud45c\uc2dc\ub429\ub2c8\ub2e4.\" \/><\/p>\n<p>Reddit \ubc0f Quora\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad00\ub828 \uadf8\ub8f9\uc5d0 \uac00\uc785\ud558\uc5ec \uc2dc\uc791\ud558\uc138\uc694. \ub610\ud55c \ud0c0\uac9f \uace0\uac1d\uc774 \uc790\uc8fc \ucc3e\ub294 \uc0b0\uc5c5\ubcc4 \ud3ec\ub7fc\uc5d0 \ucc38\uc5ec\ud558\uc138\uc694.<\/p>\n<p>\ud3ec\ub7fc \uc678\uc758 \uc0b0\uc5c5 \ub9ac\uc18c\uc2a4\ub3c4 B2B \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 B2B \ubd84\uc57c\uc5d0\uc11c \uc911\uc694\ud55c \uc8fc\uc81c, \uc6a9\uc5b4 \ubc0f \uac1c\ub150\uc744 \uc54c\ub824\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub9ac\uc18c\uc2a4\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc774\ubca4\ud2b8 \uc77c\uc815<\/li>\n<li>\uc81c\ud488 \uc0ac\uc591<\/li>\n<li>\ub77c\uc774\ubc8c \ubc31\uc11c<\/li>\n<li>\uc0b0\uc5c5 \ubd84\uc11d<\/li>\n<\/ul>\n<p>\uace0\uac1d \uacbd\ud5d8(CX) \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc744 \uc704\ud55c \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub824\uace0 \ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. Adobe\uc758 \uc774 CX \ubcf4\uace0\uc11c\ub294 \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 CX\uc640 \uad00\ub828\ub41c \uc5ec\ub7ec \ud558\uc704 \uc8fc\uc81c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/n1eRc9P.jpeg\" alt=\"Adobe\uc758 CX \ubcf4\uace0\uc11c\ub294 CX \ubd84\uc11d \ud50c\ub7ab\ud3fc \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc7a0\uc7ac\uc801\uc778 \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\ub97c \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc774 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c &quot;\uc608\uce21 \ubd84\uc11d&quot;, &quot;CX \uac1c\uc778\ud654&quot; \ubc0f &quot;\ub300\uc0c1 \uc138\ubd84\ud654&quot;\ub294 \ud0d0\uc0c9\uc774 \ud544\uc694\ud55c \uc801\uc808\ud55c \uc6a9\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5c5\uacc4 \uc790\ub8cc\ub97c \uc0b4\ud3b4\ubcf4\uba74\uc11c \uc790\uc8fc \ubc18\ubcf5\ub418\ub294 \uc6a9\uc5b4\uc640 \uc8fc\uc81c\ub97c \ub098\uc5f4\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c, \ub098\uc911\uc5d0 Semrush \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud0d0\uc0c9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\ub2f9 \uc6a9\uc5b4\ub97c \ubaa9\ub85d\uc5d0 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"2-assemble-a-keyword-log\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>2. \ud0a4\uc6cc\ub4dc \ub85c\uadf8\ub97c \uc870\ub9bd\ud558\uc138\uc694<\/h3>\n<p>\uc9c0\uae08\uae4c\uc9c0 \ucd95\uc801\ud55c \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\uc758 \ucef4\ud30c\uc77c\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa9\ub85d\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/blog\/seed-keywords\/\">\uae30\ucd08 \ud0a4\uc6cc\ub4dc<\/a>\u2014B2B \uae30\uc5c5\uacfc \uae34\ubc00\ud558\uac8c \uad00\ub828\ub41c \uac04\uacb0\ud55c \uc6a9\uc5b4\uc785\ub2c8\ub2e4.\u00a0<\/p>\n<p>\uae30\ucd08 \ud0a4\uc6cc\ub4dc\ub294 \ud0a4\uc6cc\ub4dc \uc804\ub7b5\uc758 \uae30\ucd08\ub85c \uae30\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc8fc\uc694 \uc8fc\uc81c \uc601\uc5ed\uc744 \ubc18\uc601\ud574\uc57c \ud558\uba70 \ud0c0\uac9f\ud305\ud558\ub824\ub294 \ud0a4\uc6cc\ub4dc\ub97c \uc18c\uc2f1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9d1\uc911\ud560 \ub354 \uc815\ud655\ud55c \uc6a9\uc5b4 \ubaa9\ub85d\uc744 \uc791\uc131\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \ud65c\uc6a9\ud558\uc138\uc694. <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\">\ud0a4\uc6cc\ub4dc \ub9e4\uc9c1 \ub3c4\uad6c<\/a>.<\/p>\n<p.Input one of your foundation keywords, your website URL, and your target locale. Then, press \"Search.\"<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LWpbkNg.jpeg\" alt=\"\ud0a4\uc6cc\ub4dc \ub9e4\uc9c1 \ud234\uc740 &#039;\ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&#039;\ub97c \uc6a9\uc5b4\ub85c, &#039;jazzhr.com&#039;\uc744 \ub3c4\uba54\uc778\uc73c\ub85c \ud558\uc5ec &#039;\uac80\uc0c9&#039;\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\ud0a4\uc6cc\ub4dc \ud45c\ub97c \ucc44\uc6b0\uba74\uc11c, \ud2b9\ud788 \ud68c\uc0ac\uc640 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc6a9\uc5b4\ub97c \ucc3e\uae30 \uc704\ud574 \uc6a9\uc5b4\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jPlu4bQ.jpeg\" alt=\"&#039;\ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&#039;\uc5d0 \ub300\ud55c \ud0a4\uc6cc\ub4dc \uac1c\uc694 \ubcf4\uace0\uc11c\ub85c, \ud0a4\uc6cc\ub4dc \uc5f4\uc774 \uac15\uc870 \ud45c\uc2dc\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\ucc38\uace0 \ubc0f \ud5a5\ud6c4 \uac1c\uc120\uc744 \uc704\ud574 \uc801\uc808\ud558\ub2e4\uace0 \uc0dd\uac01\ub418\ub294 \uc6a9\uc5b4\ub97c \ubaa9\ub85d\uc5d0 \ubcf4\uc874\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p.Choose the checkboxes alongside these keywords. Then, select \"+ Add to keyword list\" and opt for \"Create new empty list\" to kickstart a new list centered around the foundation term you initiated with.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oDsnE1B.jpeg\" alt=\"\ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\uace0, &#039;+ \ud0a4\uc6cc\ub4dc \ubaa9\ub85d\uc5d0 \ucd94\uac00&#039;\ub97c \ud074\ub9ad\ud558\uace0, \ub4dc\ub86d\ub2e4\uc6b4\uc5d0\uc11c &#039;\uc0c8\ub85c\uc6b4 \ube48 \ubaa9\ub85d \ub9cc\ub4e4\uae30&#039;\ub97c \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc774 \uacfc\uc815\uc744 \ubc18\ubcf5\ud558\uace0 \ud544\uc694\uc5d0 \ub530\ub77c \ucd94\uac00 \uce74\ud0c8\ub85c\uadf8\ub97c \uc81c\uc791\ud569\ub2c8\ub2e4.\u00a0<\/p>\n<h3><a id=\"3-find-keywords-competitors-rank-for\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3. \uacbd\uc7c1\uc790\uc758 \ud0a4\uc6cc\ub4dc \uc21c\uc704\ub97c \uc54c\uc544\ubcf4\uc138\uc694<\/h3>\n<p>\ub610\ud55c \ud0a4\uc6cc\ub4dc \uc81c\uc548\uc744 \ucd94\ucd9c\ud558\uc5ec \uac80\ud1a0\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/blog\/competitor-keywords\/\">\ub77c\uc774\ubc8c\uc758 \ud0a4\uc6cc\ub4dc \uc0ac\uc6a9<\/a>. \uacbd\uc7c1\uc790\uac00 \ud2b9\uc815 \uc6a9\uc5b4\uc5d0 \ub300\ud574 \uc21c\uc704\ub97c \ub9e4\uae30\uba74 \uadc0\ud558\uc758 \uae30\uc5c5\uc5d0 \uadc0\uc911\ud55c \uae30\ud68c\uac00 \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n<p>\ub2f9\uc2e0\uc740 \ub2f9\uc2e0\uc758 \ub3c4\uc804\uc790\ub4e4\uc5d0 \ub300\ud55c \ud655\uace0\ud55c \uc774\ud574\ub97c \uac00\uc9c0\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74, \ub2f9\uc2e0\uc758 \ub3c4\uba54\uc778\uc744 \uc785\ub825\ud558\uc138\uc694. <a href=\"https:\/\/www.semrush.com\/analytics\/organic\/\">\uc720\uae30 \uc5f0\uad6c<\/a>, \u201c\ub85c \uc774\ub3d9<strong>\ub77c\uc774\ubc8c<\/strong>\u201d \uc139\uc158\uc744 \ud074\ub9ad\ud558\uace0 \uc81c\uacf5\ub41c \ubaa9\ub85d\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5CiJupk.jpeg\" alt=\"Organic Competitors\ub294 Organic Research\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uba70, \ud574\ub2f9 \ub3c4\uba54\uc778 \uc5f4\uc5d0 \uacbd\uc7c1\uc5c5\uccb4 \ub77c\uc778\uc5c5\uc774 \uac15\uc870 \ud45c\uc2dc\ub429\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc774\uc81c \uc720\uae30 \uac80\uc0c9 \ubd84\uc57c\uc758 \uc8fc\uc694 \uacbd\uc7c1\uc790\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1\uc790 \ubaa9\ub85d\uc744 \uc791\uc131\ud558\uba74 \ub808\ubc84\ub9ac\uc9c0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/analytics\/keywordgap\/\">\ud0a4\uc6cc\ub4dc \uac2d<\/a> \ud0a4\uc6cc\ub4dc \ud480\uc744 \ud0d0\uc0c9\ud574\ubcf4\uc138\uc694.<\/p>\n<pInsert your website's homepage URL in the initial text box and input your competitors' domains below.\u00a0<\/p>\n<pchoose your preferred location and hit \"<strong>\ud3c9\uac00\ud558\ub2e4<\/strong>.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IsZOHMe.jpeg\" alt=\"&#039;jazzhr.com&#039;\uacfc &#039;\ud3c9\uac00&#039; \ud074\ub9ad\uc73c\ub85c \uc785\ub825\ub41c 4\uac1c\uc758 \uacbd\uc7c1 \ub3c4\uba54\uc778\uc73c\ub85c \ud0a4\uc6cc\ub4dc \uac2d \uc720\ud2f8\ub9ac\ud2f0\uac00 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<pnavigate to the section titled \"all keyword specifics for:\" and opt for \"<strong>\ubd80\uc871\ud568<\/strong>\u201d category.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XEGlLIW.jpeg\" alt=\"\ud0a4\uc6cc\ub4dc \uac2d \ubcf4\uace0\uc11c\ub294 \ub3c4\uba54\uc778\uc774 \uc21c\uc704\ub97c \ud655\ubcf4\ud558\uc9c0 \ubabb\ud588\uc9c0\ub9cc \uacbd\uc7c1\uc790\ub294 \uc21c\uc704\ub97c \ud655\ubcf4\ud55c \uc6a9\uc5b4\ub97c \ud45c\uc2dc\ud558\ub294 &#039;\ubd80\uc871 \uc139\uc158&#039;\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\" \/><\/p>\n<pThis reveals the terms your competitors rank for, but your site does not.<\/p>\n<pYou might wish to include these keywords in the compilations you have already initiated using the checkboxes, as long as they are relevant.<\/p>\n<h3><a id=\"4-organize-keywords-into-topic-clusters\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>4. \ud0a4\uc6cc\ub4dc\ub97c \uc8fc\uc81c \ud074\ub7ec\uc2a4\ud130\ub85c \ubd84\ub958<\/h3>\n<p<a href=&quot;https:\/\/www.semrush.com\/blog\/topic-clusters\/&quot;&gt;\uc8fc\uc81c\ubcc4 \ud074\ub7ec\uc2a4\ud130<\/a> \uc0c1\ud638 \uc5f0\uacb0\ub41c \uc8fc\uc81c\uac00 \uc788\ub294 \ud398\uc774\uc9c0\uc758 \uc9d1\ud569\uccb4\uc785\ub2c8\ub2e4. \uc774\ub294 \uadc0\ud558\uc758 \uc2e0\ub8b0\uc131\uc744 \uac15\ud654\ud558\uace0 SEO \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<pa thematic cluster typically comprises a core <a href=\"https:\/\/www.semrush.com\/blog\/pillar-page\/\">\uae30\ub465 \ud398\uc774\uc9c0<\/a> \uad11\ubc94\uc704\ud55c \uc8fc\uc81c(\uc608: \uae30\ubcf8 \ud0a4\uc6cc\ub4dc \ub610\ub294 \uc720\uc0ac\ud55c \ubcc0\ud615)\ub97c \ubaa9\ud45c\ub85c \ud558\uace0 \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \ud0a4\uc6cc\ub4dc(\uc608:)\ub97c \ud0c0\uac9f\uc73c\ub85c \ud558\ub294 \ubcf4\ucda9 \ud558\uc704 \ud398\uc774\uc9c0 <a href=\"https:\/\/www.semrush.com\/blog\/how-to-choose-long-tail-keywords\/\">\ub354 \uae34 \ud0a4\uc6cc\ub4dc<\/a>).<\/p>\n<peach of these pages concentrates on a <a href=\"https:\/\/www.semrush.com\/blog\/keyword-clustering\/\">\ud0a4\uc6cc\ub4dc \ud074\ub7ec\uc2a4\ud130<\/a>\u2014 \ub3d9\uc77c\ud55c \uac1c\ub150\uc744 \uc758\ubbf8\ud558\ub294 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub41c \uc6a9\uc5b4\uc758 \uc9d1\ud569(\uc608: &quot;CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4&quot;, &quot;CRM \ub3c4\uad6c&quot;, &quot;CRM \ud50c\ub7ab\ud3fc&quot;)\u00a0<\/p>\n<pHere's an illustration of a thematic cluster model:\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GKwNGu5.png\" alt=\"SEO\uc758 \uc8fc\uc81c\ubcc4 \ud074\ub7ec\uc2a4\ud130 \ubaa8\ub378\uc740 \ud3ec\uad04\uc801\uc778 \uc8fc\uc81c\ub97c \ud0c0\uac9f\uc73c\ub85c \ud558\ub294 \ud544\ub7ec \ud398\uc774\uc9c0\uc640 \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \ud0a4\uc6cc\ub4dc\uc5d0 \uc9d1\uc911\ud558\ub294 \ud558\uc704 \ud398\uc774\uc9c0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4.\" \/><\/p>\n<pThematic clustering proves to be especially potent for B2B websites as it affords you the opportunity to flaunt your sector proficiency to an exceptionally informed audience.<\/p>\n<putilize <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmanager\/\">\ud0a4\uc6cc\ub4dc \uc804\ub7b5 \ube4c\ub354<\/a> \uc8fc\uc81c\ubcc4 \ud074\ub7ec\uc2a4\ud130\ub9c1\uc744 \uc704\ud574.<\/p>\n<pScroll down and select one of the collections you established beforehand.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uokWKUO.jpeg\" alt=\"&#039;\ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&#039; \ubaa9\ub85d\uc774 \uc9c0\uc815\ub41c \ud0a4\uc6cc\ub4dc \uc804\ub7b5 \ube4c\ub354\uc758 \ud0a4\uc6cc\ub4dc \ubaa9\ub85d\uc785\ub2c8\ub2e4.\" \/><\/p>\n<pwithin the displayed table, pick \"<strong>\uc774 \ubaa9\ub85d\uc744 \ud074\ub7ec\uc2a4\ud130\ub9c1\ud558\uc138\uc694<\/strong>&quot;\uc815\uc0c1\uc5d0 \uc624\ub974\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LSwrwmi.jpeg\" alt=\"\ud398\uc774\uc9c0 \ub9e8 \uc704\uc5d0 \uc788\ub294 &#039;\uc774 \ubaa9\ub85d \ud074\ub7ec\uc2a4\ud130\ub9c1&#039;\uc744 \ud074\ub9ad\ud55c \ud0a4\uc6cc\ub4dc \uc804\ub7b5 \ube4c\ub354\uc758 \ud45c\uc785\ub2c8\ub2e4.\" \/><\/p>\n<pUpon completion of the process, you'll be redirected to the \u201cTopics and pages\u201d section, where you'll encounter recommendations for the subpages of your thematic cluster (with the pillar page theme being the seed keyword for the thematic cluster).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/L9w7KmC.jpeg\" alt=\"\ud0a4\uc6cc\ub4dc \uc804\ub7b5 \ube4c\ub354\uc5d0 \ub300\ud55c \uc8fc\uc81c \ubc0f \ud398\uc774\uc9c0 \ubcf4\uace0\uc11c\ub294 \ud0a4\uc6cc\ub4dc, \uc758\ub3c4, \ubcf5\uc7a1\uc131 \ubc0f \ubcfc\ub968\uacfc \uad00\ub828\ud558\uc5ec \uc5ec\ub7ec \ud398\uc774\uc9c0\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.\" \/><\/p>\n<pTapping on the arrow symbol in any page's row will unveil a complete roster of all terms within that page's keyword cluster.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ftgDKZB.jpeg\" alt=\"\ud398\uc774\uc9c0 \uc606\uc5d0 \uc788\ub294 \ud654\uc0b4\ud45c \uae30\ud638\ub97c \ud074\ub9ad\ud558\uba74 \ud0a4\uc6cc\ub4dc \uc804\ub7b5 \ube4c\ub354\uc5d0\uc11c \ud574\ub2f9 \ud398\uc774\uc9c0\uc758 \ud0a4\uc6cc\ub4dc \ud074\ub7ec\uc2a4\ud130\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uc6a9\uc5b4\uc758 \ud655\uc7a5\ub41c \ubaa9\ub85d\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4.\" \/><\/p>\n<pRepeat this procedure with your other collections to flesh out additional clusters.<\/p>\n<p><em><strong>\uba54\ubaa8<\/strong><\/em><\/p>\n<p><emIf your initial keyword exploration didn't yield a substantial number of search terms, you can employ Keyword Strategy Builder by merely injecting a few seed terms. The tool will then orchestrate several thematic clusters for you.<\/em><\/p>\n<pAdopting a more topical strategy like this can elevate your cumulative keyword rankings. Securing a foothold on highly specific terms can bolster your standing for broader terms in subsequent stages.\u00a0<\/p>\n<h3><a id=\"5-prioritize-your-keywords-based-on-suitability\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>5. \uad00\ub828\uc131\uc5d0 \ub530\ub77c \ud0a4\uc6cc\ub4dc \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815<\/h3>\n<pNow that you've amassed an extensive array of keywords, it's pertinent to prioritize those that offer optimal prospects for your B2B enterprise. Develop content centered around these keywords foremost.<\/p>\n<pto <a href=\"https:\/\/www.semrush.com\/blog\/keyword-analysis\/\">\ud0a4\uc6cc\ub4dc\ub97c \uba74\ubc00\ud788 \uc870\uc0ac\ud558\ub2e4<\/a>, \uc774\uc804 \ud301\uc5d0\uc11c \ud615\uc131\ub41c \ud074\ub7ec\uc2a4\ud130 \uc911 \ud558\ub098\uc5d0\uc11c \uc8fc\uc694 \ud0a4\uc6cc\ub4dc\ub97c \uc9c0\uc815\ud558\uc5ec \uc0bd\uc785\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">\ud0a4\uc6cc\ub4dc \uac1c\uc694<\/a>. \uadf8 \ud6c4, &quot;AI-powered box&quot;\uc5d0 \ub3c4\uba54\uc778\uc744 \uc785\ub825\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/q0RlbWm.jpeg\" alt=\"&#039;HR \ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&#039;\ub77c\ub294 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \ud0a4\uc6cc\ub4dc \uac1c\uc694 \ubcf4\uace0\uc11c\ub294 \ub3c4\uba54\uc778 \uc785\ub825\uc774 \ud3ec\ud568\ub41c AI \uae30\ubc18 \uc0c1\uc790\ub97c \uac15\uc870\ud558\uc5ec \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\" \/><\/p>\n<pUtilize the following parameters for a thorough keyword analysis:<\/p>\n<ul>\n<li><strong>\uc6a9\ub7c9<\/strong>: \ud0a4\uc6cc\ub4dc\uac00 \ub9e4\uc6d4(\uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548) \uc218\uc9d1\ud558\ub294 \ud3c9\uade0 \uac80\uc0c9\ub7c9\uc785\ub2c8\ub2e4. \uc801\ub2f9\ud55c \uc6d4\ubcc4 \uac80\uc0c9\ub7c9\uc744 \ubaa9\ud45c\ub85c \ud558\uc138\uc694.<\/li>\n<li><a href=\"https:\/\/www.semrush.com\/kb\/1434-how-is-personal-keyword-difficulty-calculated\"><strong>\uac1c\uc778 \ud0a4\uc6cc\ub4dc \ub09c\uc774\ub3c4<\/strong><\/a>: \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \uc0c1\uc704 10\uac1c \uacb0\uacfc \ub0b4\uc5d0\uc11c \uc21c\uc704\ub97c \ub9e4\uae30\ub294 \uc6a9\uc774\uc131. \uc720\ub9ac\ud55c \uc21c\uc704\ub97c \ud655\ubcf4\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ub0ae\uc740 \uc810\uc218(50% \ubbf8\ub9cc)\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.<\/li>\n<li><strong>\uc8fc\uc81c\ubcc4 \uad8c\ud55c<\/strong>: \ud0a4\uc6cc\ub4dc\uc640 \uad00\ub828\ub41c \uc6f9\uc0ac\uc774\ud2b8\uc758 \uad00\ub828\uc131. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uc774 \ud544\ub4dc\ub294 &quot;\ub192\uc74c&quot; \ub610\ub294 &quot;\uad00\ub828\uc131&quot;\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/li>\n<li><strong>\ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)<\/strong>: \uad11\uace0\uc8fc\uac00 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uc0c1\uc704 \uc21c\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud074\ub9ad\ub2f9 \ubc1c\uc0dd\ud558\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uad11\uace0\uc640 \uad00\ub828\uc774 \uc788\uc9c0\ub9cc, \ub192\uc740 CPC\ub294 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc6a9\uc5b4\uc758 \uac00\uce58\ub97c \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<pFactor in the abovementioned metrics to ascertain which terms warrant precedence. This will accelerate your SEO outcomes.\u00a0<\/p>\n<pAs you produce more content and bolster your standing, formerly unattainable keywords may evolve into viable opportunities.<\/p>\n<pConsequently, revisit your clusters periodically to unearth new keywords for pursuit.\u00a0<\/p>\n<h3><a id=\"6-connect-keywords-to-the-buyer%E2%80%99s-journey\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>6. \uad6c\ub9e4\uc790 \ud504\ub85c\uc138\uc2a4\uc640 \ud0a4\uc6cc\ub4dc \uc5f0\uad00<\/h3>\n<pduring their journey, b2b purchasers are inclined to conduct numerous searches before finalizing a purchase. hence, it's advisable target keywords tailored each phase of the <a href =\"https:\/\/www.semrush.com\/blog\/buyers-journey\/\">\uc18c\ube44\uc790\uc758 \ud0d0\ud5d8.<\/a><\/p>\n<pThe consumer's journey is typically delineated across three principal stages:<\/p>\n<ol>\n<li><strong>\uc758\uc2dd<\/strong>: \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \ubb38\uc81c\ub97c \uc778\uc2dd\ud558\uace0 \uadc0\ud558\uc758 \uc0ac\uc5c5\uccb4\ub97c \uc7a0\uc7ac\uc801\uc778 \ud574\uacb0\ucc45 \uc81c\uacf5\uc790\ub85c \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ubb35\uc0c1<\/strong>:\uad6c\ub9e4\uc790\ub294 \uc5b4\ub5a4 \uc194\ub8e8\uc158\uc774\ub098 \ubc29\ubc95\uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294\uc9c0 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uacb0\uc815<\/strong>: \uad6c\ub9e4\uc790\uac00 \uad6c\ub9e4 \uacb0\uc815\uc744 \ud655\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uad6c\ub9e4\uc790 \uc5ec\uc815\uc5d0 \ud0a4\uc6cc\ub4dc\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/blog\/search-intent\/\">\uac80\uc0c9 \uc758\ub3c4<\/a>\u2014\uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\ud560 \ub54c \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \uac83. \uadf8\ub9ac\uace0 \ub124 \uac00\uc9c0 \ubc94\uc8fc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc720\uc775\ud55c<\/strong>: \uc0ac\uc6a9\uc790\ub294 \uc790\uc2e0\uc758 \ubb38\uc758\uc5d0 \ub300\ud55c \uc815\ubcf4\ub098 \ub2f5\ubcc0\uc744 \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ubc29\ud5a5\uc131<\/strong>: \uc0ac\uc6a9\uc790\ub294 \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc6f9\ud398\uc774\uc9c0\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0<\/strong>: \uc0ac\uc6a9\uc790\ub294 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ud0d0\uc0c9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac70\ub798\ud615<\/strong>: \uc0ac\uc6a9\uc790\ub294 \uad6c\ub9e4\ub97c \ud558\ub824\uace0 \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud0a4\uc6cc\ub4dc \uac80\uc0c9 \uc758\ub3c4\ub97c \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\">\ud0a4\uc6cc\ub4dc \uac1c\uc694<\/a>.<\/p>\n<p>\ubcf4\uace0\uc11c\uc5d0\uc11c &quot;\uc758\ub3c4&quot;\ub85c \ud45c\uc2dc\ub41c \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uac80\uc0c9 \uc758\ub3c4\ub294 \uac70\uae30\uc5d0 \uc790\uc138\ud788 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/FCnXrh7.jpeg\" alt=\"\uac80\uc0c9 \uc758\ub3c4 \uc0c1\uc790\uac00 \uac15\uc870 \ud45c\uc2dc\ub41c &quot;HR \ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&quot;\ub77c\ub294 \uc6a9\uc5b4\uc5d0 \ub300\ud55c \ud0a4\uc6cc\ub4dc \uac1c\uc694 \ubcf4\uace0\uc11c\uc785\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc815\ubcf4\uc801 \ud0a4\uc6cc\ub4dc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc778\uc2dd \ub2e8\uacc4\uc5d0 \uc788\ub294 \uc0ac\uc6a9\uc790\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uadf8\ub4e4\uc740 \uc815\ubcf4\ub098 \uc9c8\ubb38\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 \ucc3e\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc0c1\uc5c5\uc801 \ud0a4\uc6cc\ub4dc\ub294 \uc885\uc885 \uace0\ub824 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uc0ac\uc6a9\uc790\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc778\uc740 \uc774\ubbf8 \ubb38\uc81c\ub97c \uc815\uc758\ud588\uc73c\uba70 \ub2e4\uc591\ud55c B2B \uc194\ub8e8\uc158\uc744 \ud0d0\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, JazzHR \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc7a0\uc7ac \uace0\uac1d\uc740 \uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \uc815\ubcf4\uc801\uc778 \uc6a9\uc5b4\uc778 &quot;\uc18c\uaddc\ubaa8 \uae30\uc5c5 \ucc44\uc6a9&quot;\uc744 \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc7ac\ub97c \uc720\uce58\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \uc870\uc5b8\uc744 \uad6c\ud560 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uadf8\ub4e4\uc740 \uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \uc0c1\uc5c5\uc801 \ud0a4\uc6cc\ub4dc &quot;\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc744 \uc704\ud55c \ucc44\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4&quot;\ub97c \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uadf8\ub4e4\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud558\uc9c0\ub9cc \uc635\uc158\uc744 \ube44\uad50\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac8c\ub2e4\uac00, \uc0ac\uc6a9\uc790\uac00 &quot;jazzhr pricing&quot;\uc744 \uac80\uc0c9\ud558\uba74, \uadf8\uac83\uc740 \uadf8\ub4e4\uc774 \uacb0\uc815 \ub2e8\uacc4\uc5d0 \uc788\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0b4\ub294 \uac70\ub798 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc811\uadfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ud0a4\uc6cc\ub4dc \ubaa9\ub85d\uc5d0 \ub2e4\uc591\ud55c \uc758\ub3c4 \uc720\ud615\uc744 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucf58\ud150\uce20\ub97c \uadf8\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\uace0 \uad6c\ub9e4\uc790 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uac01 \uc791\ud488\uc5d0 \ud544\uc694\ud55c \ucf58\ud150\uce20 \uc720\ud615\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790\uac00 \uc8fc\uc81c\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4\ub97c \ucc3e\ub294 \uacbd\uc6b0 \uc2ec\uce35\uc801\uc778 <a href=\"https:\/\/www.semrush.com\/blog\/how-to-write-a-blog-post\/\">\ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c<\/a> \ud504\ub85c\ubaa8\uc158 \uc0c1\ud488 \ud398\uc774\uc9c0\ubcf4\ub2e4 \ub354 \uc801\ud569\ud560 \uac83\uc785\ub2c8\ub2e4. \ubc18\uba74, \uac00\uaca9 \ud398\uc774\uc9c0\ub294 \uac70\ub798 \ud0a4\uc6cc\ub4dc\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h3><a id=\"7-conduct-audience-research-to-create-better-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>7. \uc6b0\uc218\ud55c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uccad\uc911 \uc870\uc0ac \uc218\ud589<\/h3>\n<p>\ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud55c \ud6c4, <a href=\"https:\/\/www.semrush.com\/blog\/audience-research\/\">\uccad\uc911 \ubd84\uc11d<\/a> \ud0c0\uac9f \uace0\uac1d\uacfc \uacf5\uac10\ud558\ub294 \ucf58\ud150\uce20 \uc0dd\uc131\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc804\ud658\uc73c\ub85c \uc774\ub044\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>B2B \uace0\uac1d\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \ud65c\uc6a9\ud558\uc138\uc694. <a href=\"https:\/\/www.semrush.com\/analytics\/one2target\/\">\uc6d0\ud22c\ud0c0\uac9f<\/a>.<\/p>\n<p>\ud14d\uc2a4\ud2b8 \uc0c1\uc790\uc5d0 \uacbd\uc7c1 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uba87 \uac1c \uc785\ub825\ud558\uc5ec \uc2dc\uc791\ud558\uc138\uc694. \ub354 \ub9ce\uc740 \uc0ac\uc774\ud2b8\ub97c \uc785\ub825\ud560\uc218\ub85d \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c &quot;<strong>\ubd84\uc11d\ud558\ub2e4<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/B12HaVH.jpeg\" alt=\"One2Target \ub3c4\uad6c\ub294 \uacbd\uc7c1 \ub3c4\uba54\uc778 5\uac1c\ub97c \uc785\ub825\ud558\uace0 &quot;\ubd84\uc11d&quot; \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc791\ud569\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc778\uad6c \ud1b5\uacc4, \uc704\uce58, \uc0ac\ud68c \uacbd\uc81c\uc801 \ud2b9\uc131, \uc628\ub77c\uc778 \ud589\ub3d9 \ub4f1 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ubcf4\uac00 \ub2f4\uae34 \ud3ec\uad04\uc801\uc778 \ubcf4\uace0\uc11c\ub97c \ubc1b\uc544\ubcf4\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XKgr99T.jpeg\" alt=\"One2Target \ubcf4\uace0\uc11c \uc0c1\ub2e8\uc5d0\ub294 \uc778\uad6c \ud1b5\uacc4, \uc0ac\ud68c \uacbd\uc81c, \ud589\ub3d9 \ubc0f \uccad\uc911 \uc911\ubcf5 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ud0ed\uc774 \uac15\uc870 \ud45c\uc2dc\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\" \/><\/p>\n<p>\uc774 \uc815\ubcf4\ub97c \uc804\uccb4\uc5d0 \ud65c\uc6a9\ud558\uc138\uc694. <a href=\"https:\/\/www.semrush.com\/blog\/content-creation\/\">\ucf58\ud150\uce20 \uc0dd\uc131<\/a> \uccad\uc911\uc758 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n<h2><a id=\"launch-your-b2b-keyword-strategy\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B \ud0a4\uc6cc\ub4dc \uc811\uadfc \ubc29\uc2dd \uc2dc\uc791<\/h2>\n<p>B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc740 \ubcf5\uc7a1\ud574 \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc55e\uc11c \uc5b8\uae09\ud55c \uc81c\uc548\uc740 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774, \uc2e4\uc6a9\uc801\uc774\uace0 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc218\uc775\uc131 \uc788\ub294 \uc21c\uc704 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Semrush \uacc4\uc815\uc73c\ub85c \uc774 \uae30\uc0ac\uc5d0\uc11c \ub17c\uc758\ub41c \ubaa8\ub4e0 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9 \ub3c4\uad6c\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub4f1\ub85d\ud558\uace0 \uadc0\ud558\uc758 \ubd80\ubb38 \ub0b4\uc5d0\uc11c B2B \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \uc2dc\uc791\ud558\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"\uae30\uc5c5 \ub300 \uae30\uc5c5(B2B) \ub9c8\ucf00\ud130\ub294 \ud0a4\uc6cc\ub4dc \ud0d0\uc0c9\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uac80\uc0c9 \ud45c\ud604\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4.","protected":false},"author":1,"featured_media":2436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[241,233],"tags":[],"ppma_author":[290],"class_list":{"0":"post-5141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advanced-seo","8":"category-seo","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect with their target\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ko\/seo\/b2b-\ud0a4\uc6cc\ub4dc-\ud0d0\uc0c9\uc744-\uc704\ud55c-\uc644\ubcbd\ud55c-\ud578\ub4dc\ubd81-7\uac00\uc9c0-\ud6a8\uc728\uc801\uc778\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect with their target\" \/>\n<meta property=\"og:url\" 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