{"id":4930,"date":"2024-07-04T15:06:03","date_gmt":"2024-07-04T07:06:03","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4930"},"modified":"2024-07-04T15:16:30","modified_gmt":"2024-07-04T07:16:30","slug":"social-selling-defined-and-why-its-crucial-for-your-business","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/marketing\/\uc18c\uc15c-\ud310\ub9e4\uc758-\uc815\uc758\uc640-\uc774\uac83\uc774-\ube44\uc988\ub2c8\uc2a4\uc5d0-\uc911\uc694\ud55c-\uc774\uc720\/","title":{"rendered":"\uc18c\uc15c \ud310\ub9e4\uc758 \uc815\uc758\uc640 \uc774\uac83\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc911\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IBjV0LM.jpeg\" alt=\"\uc18c\uc15c\uc140\ub9c1\uc774\ub780?\" \/><\/p>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc720\uba85 \ube0c\ub79c\ub4dc\uc758 \uc874\uc7ac\uac10\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 \uc18c\uc15c \ud310\ub9e4\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uac70\ub098 \ub4e4\uc5b4\ubcf8 \uc801\uc774 \uc5c6\ub2e4\uba74 \uc774\ub7ec\ud55c \uc77c\ubc18\uc801\uc778 \ucd94\uc138\uc758 \uc774\uc720\uac00 \ubb34\uc5c7\uc778\uc9c0 \uad81\uae08\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \uae00\uc744 \ub2e4 \uc77d\uace0 \ub098\uba74 \uc18c\uc15c \ud310\ub9e4\uc640 \uc774\uac83\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc7a0\uc7ac\uc801\uc778 \uc601\ud5a5\uc744 \uc644\uc804\ud788 \uc774\ud574\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf8\uc9c8\uc801\uc73c\ub85c \uc18c\uc15c \ud310\ub9e4\ub294 \uc601\uc5c5 \uc804\ubb38\uac00\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\uacb0\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ub9ac\ub4dc \uc0dd\uc131 \uc804\ub7b5 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ucd09\uc9c4\ub41c \ud5a5\uc0c1\ub41c \uc0c1\ud638 \uc5f0\uacb0\uc131\uc744 \ud65c\uc6a9\ud558\uc5ec \uc18c\uc15c \ud310\ub9e4\uc790\uac00 \ucf5c\ub4dc \ucf5c\uc774\ub098 \uad11\ubc94\uc704\ud55c \uc774\uba54\uc77c \ucea0\ud398\uc778\uc5d0 \uc758\uc874\ud558\ub294 \ub300\uc2e0 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc601\uc5c5 \ud65c\ub3d9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc774\uba70 \ub204\uac00 \uc774 \uc5ed\ud560\uc744 \ub9e1\uc544\uc57c \ud560\uae4c\uc694? \uc6b0\ub9ac\ub294 \uc2e4\uc9c8\uc801\uc778 \uc774\uc810\uacfc \uc18c\uc15c \ud310\ub9e4\ub97c \uadc0\ud558\uc758 \uc911\uc694\ud55c \ud310\ub9e4 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><a id=\"who-carries-out-social-sales-in-your-organization\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uadc0\ud558\uc758 \uc870\uc9c1\uc5d0\uc11c \ub204\uac00 \uc18c\uc15c \ud310\ub9e4\ub97c \uc2e4\ud589\ud569\ub2c8\uae4c?<\/h2>\n<p>\uc18c\uc15c \ud310\ub9e4\ub294 \uc870\uc9c1 \uc804\uccb4\uc5d0 \uac78\uccd0 \ud611\ub825\uc801\uc778 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uace0 \uacbd\uc601\uc790(CEO)\ubd80\ud130 \ucd5c\uadfc \uc601\uc5c5\ud300\uc5d0 \ud569\ub958\ud55c \uc0ac\ub78c\uae4c\uc9c0 \ubaa8\ub450\uac00 \uac1c\uc778 \ube0c\ub79c\ub529 \uac15\ud654\uc5d0 \uc9d1\uc911\ud558\uace0 \uc18c\uc15c \ud310\ub9e4\uc5d0 \uae30\uc5ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\uc15c \ud310\ub9e4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc8fc\ub3c4\ud558\ub294 \uc8fc\uc694 \ud300\uc740 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\ud300\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"marketing-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ub9c8\ucf00\ud305 \ubd80\uc11c<\/strong><\/h3>\n<p>\ub9c8\ucf00\ud305 \ud300\uc740 \ud68c\uc0ac\ub97c \ud638\uc758\uc801\uc73c\ub85c \uc18c\uac1c\ud558\uace0 \uc2dc\uccad\uc790\ub098 \ub3c5\uc790\uc5d0\uac8c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc804\ub2ec\ud558\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \uc77c\uc744 \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \uc774 \ucf58\ud150\uce20\ub294 \ub0b4\ubd80\uc801\uc73c\ub85c \uacf5\uc720\ub418\uc5b4 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uac8c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ube0c\ub79c\ub4dc \ubcf4\uc774\uc2a4\uc640 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \ube0c\ub79c\ub4dc\uc758 \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"sales-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc601\uc5c5\ubd80\ubb38<\/strong><\/h3>\n<p>\uc601\uc5c5\ud300\uc740 \uc18c\uc15c \ud310\ub9e4\ub97c \ud1b5\ud574 \uc5bb\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud65c\uc6a9\ud558\uc5ec \ub354 \ub9ce\uc740 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub610\ud55c \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc124\uba85\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5b4 \ub9c8\ucf00\ud305 \ud300\uc774 \uadc0\ud558\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uac1c\uc778\uc744 \uc704\ud574 \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uac01 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5 \ub0b4\uc5d0\uc11c \uc5ec\ub7ec \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\uac1c\uc778 \ube0c\ub79c\ub4dc \uc721\uc131<\/p>\n<\/li>\n<li>\n<p>\uccad\uc911\uacfc \uad00\ub828 \ucf58\ud150\uce20 \uacf5\uc720<\/p>\n<\/li>\n<li>\n<p>\uc131\uacf5 \ud3c9\uac00\ub97c \uc704\ud55c \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI) \ubaa8\ub2c8\ud130\ub9c1<\/p>\n<\/li>\n<li>\n<p>\uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \ud6c4\uc18d \uc870\uce58<\/p>\n<\/li>\n<\/ul>\n<h2><a id=\"advantages-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc18c\uc15c \ud310\ub9e4 \uc218\uc6a9\uc758 \uc774\uc810<\/h2>\n<p>\uc18c\uc15c \ud310\ub9e4\ub294 \ud310\ub9e4 \uc218\uce58\ub97c \ub192\uc774\ub294 \ud0c1\uc6d4\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \uadc0\ud558\uc758 \ud504\ub85c\ud544\uc744 \ud0d0\uc0c9\ud558\uc5ec \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc131\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc744 \ub54c \ub354\uc6b1 \uc548\uc2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774 \uc804\ub7b5\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uad6c\ub9e4\uc790\uc640 \uc2e0\uc18d\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ud310\ub9e4 \uc885\ub8cc\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ud310\ub9e4 \uad00\ub828 \ud61c\ud0dd \uc678\uc5d0\ub3c4 \uc7a5\uae30\uc801\uc73c\ub85c \ud22c\uc790 \uc218\uc775(ROI)\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uae30\uc5ec\ud558\ub294 \uc218\ub9ce\uc740 \ub2e4\ub978 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"a-well-informed-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc9c0\uc2dd\uc774 \ud48d\ubd80\ud55c \uccad\uc911<\/strong><\/h3>\n<p>\uadc0\uc911\ud55c \ucf58\ud150\uce20\ub294 \uadc0\ud558\uc758 \uc804\ubb38 \ubd84\uc57c\uc5d0 \ub300\ud574 \ub300\uc0c1 \uace0\uac1d\uc744 \ub354\uc6b1 \uad50\uc721\ud569\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\uc744\uc218\ub85d \uc77c\uc0c1\uc801\uc73c\ub85c \uc9c1\uba74\ud558\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \ub354 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \uc9c0\uc2dd\uc774 \ub298\uc5b4\ub098\uba74 \uc81c\ud488\uc774 \uc6cc\ud06c\ud50c\ub85c\uc5d0 \uc5b4\ub5bb\uac8c \uc801\ud569\ud558\uace0 \uac04\uc18c\ud654\ub418\ub294\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"a-strong-shared-brand\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc874\uacbd\ubc1b\ub294 \uac1c\uc778 \ube0c\ub79c\ub4dc<\/strong><\/h3>\n<p>\uc18c\uc15c \ud310\ub9e4\ub294 \uc5c5\uacc4 \ub0b4\uc5d0\uc11c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uac1c\uc778 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uadc0\ud558\uc758 \uc774\ub984\uc740 \uc5c5\uacc4 \ub300\ud654\uc5d0\uc11c \uc790\uc8fc \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud558\uc5ec \uac1c\uc778 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uac15\ud654\ud558\uace0 \uc804\ubb38\uc801\uc778 \uada4\ub3c4\ub97c \ubc1c\uc804\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"a-devoted-following\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ucda9\uc131\uc2a4\ub7ec\uc6b4 \ud32c\uce35<\/strong><\/h3>\n<p>\uc18c\uc15c \ud310\ub9e4\ub294 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uadf8\ub4e4\uc758 \ud504\ub85c\ud544\uc744 \uc870\uc0ac\ud568\uc73c\ub85c\uc368 \ub300\ud654\uc5d0 \ucc38\uc5ec\ud558\uae30 \uc804\uc5d0\ub3c4 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud638 \uc791\uc6a9 \uc911\uc5d0 \uc628\ub77c\uc778\uc5d0\uc11c \uacf5\uc720\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba74 \ud574\ub2f9 \ubb38\uc81c\uc5d0 \ub300\ud55c \uadc0\ud558\uc758 \uad00\uc2ec\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc778\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \ub354 \uae4a\uace0 \uc9c4\uc815\ud55c \uad00\uacc4\ub97c \uc721\uc131\ud558\uc5ec \uc131\uacf5\uc801\uc778 \uac70\ub798 \uccb4\uacb0 \uac00\ub2a5\uc131\uc744 \ub192\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c B2B \uad6c\ub9e4\uc790\uc758 72%\uc640 B2B \uc784\uc6d0\uc758 84%\ub294 \uad6c\ub9e4 \uacb0\uc815\uc744 \uace0\ub824\ud560 \ub54c \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<h2><a id=\"what-does-social-selling-involve-in-an-inbound-context\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc778\ubc14\uc6b4\ub4dc \uc18c\uc15c \ud310\ub9e4\uc5d0\ub294 \ubb34\uc5c7\uc774 \ud3ec\ud568\ub429\ub2c8\uae4c?<\/h2>\n<p>\uc778\ubc14\uc6b4\ub4dc \uc18c\uc15c \ud310\ub9e4\ub294 \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ud504\ub85c\ud544\ub85c \ub04c\uc5b4\ub4e4\uc774\ub294 \ub9e4\ub825\uc801\uc774\uace0 \uac00\uce58 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9ac\ub4dc \ud30c\uc774\ud504\ub77c\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc601\uc5c5\ud300\uc740 \uc774\ubbf8 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 ICP\uc640 \uac00\uc7a5 \uc798 \uc5b4\uc6b8\ub9ac\ub294 \uc8fc\uc81c\uc640 \ucf58\ud150\uce20 \uc720\ud615\uc744 \ud655\uc2e4\ud558\uac8c \ud30c\uc545\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><a id=\"explaining-the-social-selling-index\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc18c\uc15c \ud310\ub9e4 \uc9c0\uc218 \uc774\ud574<\/h2>\n<p>LinkedIn SSI(\uc18c\uc15c \ud310\ub9e4 \uc9c0\uc218) \uc9c0\ud45c\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uace0 \uc18c\ud1b5\ud558\ub294 \ub370 \uc788\uc5b4 \ud6a8\uc728\uc131\uc744 \uc218\ub7c9\ud654\ud569\ub2c8\ub2e4. \ud3c9\uac00 \ubc94\uc704\ub294 0\uc5d0\uc11c 100\uae4c\uc9c0\uc774\uba70 \ub2e4\uc74c \ubd84\uc57c\uc5d0\uc11c \uadc0\ud558\uc758 \uc5ed\ub7c9\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p><strong>\uc804\ubb38 \ube0c\ub79c\ub4dc \uc721\uc131:<\/strong> \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc694\uc18c, \ud45c\uc9c0 \uc0ac\uc9c4, \ucd94\ucc9c, \ud314\ub85c\uc5b4 \uc99d\uac00\ub97c \uc8fc\ub3c4\ud55c \uc601\ud5a5\ub825 \uc788\ub294 \uac8c\uc2dc\ubb3c\uc744 \uc790\ub791\ud558\ub294 \ucca0\uc800\ud55c \ud504\ub85c\ud544\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uacac\uace0\ud55c \uad00\uacc4 \uc721\uc131:<\/strong> \uac15\ub825\ud55c \ud504\ub85c\ud544\uc5d0\ub294 \uace0\uc704 \uac1c\uc778\uacfc \ub0b4\ubd80 \uc5f0\uacb0\uc744 \ud3ec\uad04\ud558\ub294 \uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud06c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc5f0\uacb0 \uc694\uccad\uc5d0 \ub300\ud55c \ub192\uc740 \uc218\ub77d\ub960\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uc801\ud569\ud55c \uc5f0\ub77d\ucc98 \uc2dd\ubcc4:<\/strong> \uace0\uae09 \ub9ac\ub4dc \ubc0f \uacc4\uc815 \uac80\uc0c9, \uc778\ubc14\uc6b4\ub4dc \ubc0f \uc7a0\uc7ac \uace0\uac1d \ud504\ub85c\ud544 \ubcf4\uae30, \uc800\uc7a5\ub41c \ub9ac\ub4dc \ubc0f \ud65c\uc131 \ub0a0\uc9dc\ub97c \uae30\ubc18\uc73c\ub85c \uce21\uc815\ub41c \ud6a8\uacfc\uc801\uc778 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \ubc0f \uc870\uc0ac \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uadc0\uc911\ud55c \ud1b5\ucc30\ub825 \ud65c\uc6a9:<\/strong> \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \ubc1c\uacac\ud558\uace0 \uc804\ud30c\ud558\uba70 \uacf5\uc720, \ubcf4\ub0b8 \uba54\uc2dc\uc9c0, \uc751\ub2f5\ub960, \uadf8\ub8f9 \uc18c\uc18d, \uc800\uc7a5\ub41c \uacc4\uc815 \ubc0f \uac80\uc0c9 \ubcf4\uae30\ub97c \uac15\uc870\ud558\ub294 \uacf5\ub85c\ub97c \uc778\uc815\ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<p>\ub9ac\ub354\uc2ed \uc704\uce58\ub97c \ud655\ub9bd\ud558\ub824\uba74 75\uc810\uc744 \ucd08\uacfc\ud558\ub294 \uc810\uc218\ub97c \ubaa9\ud45c\ub85c \ud558\uc2ed\uc2dc\uc624. 80\uc810 \uc774\uc0c1\uc758 \uc9c0\uc218 \uc810\uc218\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc18c\uc15c \ud310\ub9e4 \uc9c0\uc218\uc5d0\uc11c \uce6d\ucc2c\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>SSI\ub294 \ud504\ub85c\ud544 \uac1c\ubc1c \ubc0f \uc9c0\uc6d0 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \uc720\uc6a9\ud55c \ub3c4\uad6c\ub85c \uc0ac\uc6a9\ub418\uc9c0\ub9cc \uc624\ub958\uac00 \uc5c6\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub124\ud2b8\uc6cc\ud06c \ub0b4\uc5d0\uc11c \uc778\uc9c0\ub41c \uc601\ud5a5\ub825\uc744 \uce21\uc815\ud560 \ub54c \ub0b4\uc7ac\ub41c \ud3b8\uacac\uc774 \ud2b9\uc815 \uc5f0\uacb0\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uac70\ub098 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc798\ubabb \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c SSI \uc810\uc218\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub3d9\uc2dc\uc5d0 \uc131\uacf5\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ud3c9\uac00\ub97c \uc704\ud574 \ub354 \uad11\ubc94\uc704\ud55c KPI\ub3c4 \ucd94\uc801\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"key-elements-of-social-selling\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc18c\uc15c \ud310\ub9e4\uc758 \uae30\ubcf8 \uc694\uc18c<\/h2>\n<p>\uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub294 \uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5\uc5d0\uc11c \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \ud300\uc740 \uc601\uc5c5 \uc804\ubb38\uac00\uac00 \uac1c\uc778 \ube0c\ub79c\ub4dc\ub97c \uc721\uc131\ud558\ub294 \ub3d9\uc548 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub9ac\uc18c\uc2a4\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc7a0\uc7ac \uace0\uac1d\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \ub54c \uc8fc\uc694 \ucd08\uc810\uc774\uba70 \ud3c9\uac00\ub97c \uc704\ud55c KPI\ub85c \ubcf4\uc644\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub2f9\uc2e0\uc758 \ud504\ub808\uc820\ud14c\uc774\uc158.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/BJPBSIj.png\" alt=\"\uc18c\uc15c \ud310\ub9e4\uc758 \ub124 \uac00\uc9c0 \uae30\ub465\" \/><\/p>\n<h3><a id=\"personal-branding\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uac1c\uc778 \ube0c\ub79c\ub4dc \uad6c\ucd95<\/strong><\/h3>\n<p>\uac15\ub825\ud55c \uac1c\uc778 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uba74 \uc5f0\ub77d\uc744 \uc2dc\uc791\ud560 \ub54c \uc7a0\uc7ac \uace0\uac1d \uac04\uc758 \uc2e0\ub8b0\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. B2B \uae30\uc5c5\uc758 \uacbd\uc6b0 \uc7a0\uc7ac \uace0\uac1d\uc774 \ud574\ub2f9 \uc0b0\uc5c5\uc5d0 \ub300\ud574 \uc798 \uc774\ud574\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0 \uc790\uc2e0\uc744 \ubc15\uc2dd\ud558\uace0 \uc804\ubb38\uc801\uc774\uba70 \ud604\ub300\uc801\uc778 \uc0ac\ub78c\uc73c\ub85c \ubb18\uc0ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uac15\ub825\ud55c \uac1c\uc778 \ube0c\ub79c\ub4dc\ub97c \uc721\uc131\ud558\ub824\uba74 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \ud504\ub85c\ud544\uc744 \uc791\uc131\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud504\ub85c\ud544\uc5d0\ub294 \ud544\uc218\uc801\uc774\uace0 \uad00\ub828\ub41c \ubaa8\ub4e0 \uc138\ubd80 \uc815\ubcf4\uac00 \ud3ec\ud568\ub418\uc5b4\uc57c \ud558\uba70, \uc804\ubb38\uc801\uc778 \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud55c \uc0ac\ub840\ub97c \uac15\uc870\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud560 \ud544\uc218 \uc9c0\ud45c\ub294 \ud504\ub85c\ud544\uc774 \uc5bb\ub294 \ucd94\ucc9c\uc758 \uc591\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc218\uc758 \ucd94\ucc9c\uc740 \uadc0\ud558\uc758 \uc804\ubb38 \uc9c0\uc2dd\uc5d0 \ub300\ud55c \uc2e4\uc9c8\uc801\uc778 \uc99d\uac70\uac00 \ub418\uc5b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud06c\uac8c \ub04c\uc5b4\ub4e4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 LinkedIn \ud504\ub85c\ud544\uc5d0\uc11c \uac1c\uc778 \ube0c\ub79c\ub529\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uc9c0\uce68\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p><strong>\ud504\ub85c\ud544 \uc774\ubbf8\uc9c0:<\/strong> \uc804\ubb38\uc801\uc778 \uc5bc\uad74 \uc0ac\uc9c4\uc744 \ucc0d\uc744 \ud544\uc694\ub294 \uc5c6\uc9c0\ub9cc \uc0ac\uc9c4\uc774 \uadc0\ud558\ub97c \ube44\uc988\ub2c8\uc2a4 \uc804\ubb38\uac00\ub85c \uc815\ud655\ud558\uac8c \ubb18\uc0ac\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n<\/li>\n<li>\n<p><strong>\uc81c\ubaa9:<\/strong> \uc774 \uc139\uc158\uc744 \uc0ac\uc6a9\ud558\uba74 \uad70\uc911 \uc18d\uc5d0\uc11c \uc790\uc2e0\uc758 \ucd94\uc9c4\ub825\uc744 \uba85\ud655\ud558\uac8c \ud45c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uc694\uc57d:<\/strong> \uc694\uc57d\uc740 \uadc0\ud558\uc758 \ud398\ub974\uc18c\ub098\ub97c \uc5f0\ub77d\ucc98\ub85c \uc815\uc758\ud558\ub294 \uac04\uacb0\ud55c \uc5d8\ub9ac\ubca0\uc774\ud130 \ud53c\uce58 \uc5ed\ud560\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uc5c5\ubb34 \uacbd\ud5d8:<\/strong> \uc774 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c\ub294 \uc2dc\uccad\uc790\uac00 \uc791\uc5c5 \uc774\ub825\uc744 \uc2e0\uc18d\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud575\uc2ec \ub0b4\uc6a9\uacfc \ud568\uaed8 \uc9c1\uc5c5\uc801 \uc5ec\uc815\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"find-the-right-prospects-and-customers\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc774\uc0c1\uc801\uc778 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d \uc2dd\ubcc4<\/strong><\/h3>\n<p>\uadc0\ud558\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uad11\ubc94\uc704\ud558\uace0 \uc77c\ubc18\ud654\ub41c \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc18c\ube44\ub41c \uc2dc\uac04\uacfc \ub178\ub825\uc5d0 \ube44\ud574 \uc804\ud658\uc728\uc774 \ub0ae\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uacfc \uac19\uc774 \uc7a0\uc7ac\uc801\uc778 \uc5f0\uacb0\uc5d0 \ub300\ud55c \uc77c\ub828\uc758 \uae30\ubcf8 \uae30\uc900\uc744 \uad6c\uc131\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\uc9c1\ubb34<\/p>\n<\/li>\n<li>\n<p>\uc9c1\uae09<\/p>\n<\/li>\n<li>\n<p>\uc0b0\uc5c5 \ubd84\uc57c<\/p>\n<\/li>\n<\/ul>\n<p>\ub610\ub294 Dealfront\uc758 Target \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec ICP\uc640 \uc77c\uce58\ud558\ub294 \ud68c\uc0ac \ubc0f \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\uc640 \uc77c\uce58\ud558\ub294 \uc774\ub7ec\ud55c \ud68c\uc0ac \ub0b4\uc758 \uac1c\uc778 \ubaa9\ub85d\uc744 \ucef4\ud30c\uc77c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa9\ub85d\uc740 \ucc38\uc5ec\ud558\uace0 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uac1c\uc778\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ub2e8\uacc4\uc5d0\uc11c \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\ub824\uba74 \ud074\ub9ad\ub960\uc744 \uce21\uc815\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ucf58\ud150\uce20\uc5d0\uc11c \uc6f9 \uc0ac\uc774\ud2b8 \ub610\ub294 \uc628\ub77c\uc778 \uc0c1\uc810\uc73c\ub85c \uc804\ud658\ub418\ub294 \uc5f0\uacb0 \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. Leadfeeder\ub294 \ub9ac\ub4dc \ubc0f \ub300\uc0c1 \uae30\uc5c5\uc5d0 \ub300\ud55c \ud544\ud130\ub97c \uad6c\ud604\ud558\uc5ec \uc0ac\uc774\ud2b8 \ubc29\ubb38 \ubc0f \ucc38\uc5ec\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \ub354 \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"engage-with-insights-through-content-publication\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ucf58\ud150\uce20 \uac8c\uc2dc\ub97c \ud1b5\ud55c \ucc38\uc5ec<\/strong><\/h3>\n<p>\uc218\ub9ce\uc740 \uc778\ub9e5\uacfc \ud314\ub85c\uc5b4\ub97c \ucd95\uc801\ud558\ub294 \uac83\uc740 \uc720\ub9ac\ud558\uc9c0\ub9cc, \uc2e0\ub8b0\ub97c \uc313\uae30 \uc704\ud574\uc11c\ub294 \ub9e4\ub825\uc801\uc774\uace0 \uac00\uce58 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ub610\ud55c \uadc0\ud558\uac00 \ucd5c\uc801\uc758 \uc120\ud0dd\uc774\ub77c\uace0 \uc124\ub4dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ud1b5\ucc30\ub825 \uc788\uace0 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc5c5\uacc4 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud558\uc138\uc694. \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uc9c0\ub9cc \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\ub294 \uac83\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e4\ub978 \ud68c\uc0ac\uc758 \ub9ac\uc18c\uc2a4\ub97c \uacf5\uc720\ud558\uace0 \uc5c5\uacc4 \uc804\ubb38\uac00\uac00 \uacf5\uc720\ud558\ub294 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ud1a0\ub860\uc5d0 \ucc38\uc5ec\ud558\uba74 \uc5f0\uacb0 \uac04\uc758 \uac00\uc2dc\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ub2e8\uacc4\uc758 \uc9c4\ud589 \uc0c1\ud669\uc744 \ud3c9\uac00\ud558\ub824\uba74 \ucc38\uc5ec \uc218\uc900\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. \uadc0\ud558\uc758 \uac8c\uc2dc\ubb3c\uc774 \ub313\uae00, \uacf5\uc720 \ubc0f \ud65c\ubc1c\ud55c \ud1a0\ub860\uc744 \uc790\uc8fc \uc0dd\uc131\ud569\ub2c8\uae4c? \ub2e4\uc591\ud55c \ucf58\ud150\uce20\uc758 \uc131\uacfc \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uba74 \uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4.<\/p>\n<h3><a id=\"develop-trusted-relationships-by-building-an-audience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc7a0\uc7ac\uace0\uac1d \uc721\uc131\uc744 \ud1b5\ud55c \uc2e0\ub8b0\uad00\uacc4 \uad6c\ucd95<\/strong><\/h3>\n<p>\uadc0\ud558\uc758 \uc5f0\uacb0\uc5d0 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \ub354 \ub9ce\uc774 \uc81c\uacf5\ud560\uc218\ub85d \ub354 \ub9ce\uc740 \uc2e0\ub8b0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uadc0\ud558\ub97c \uadc0\ud558\uc758 \ud2b9\uc815 \ud2c8\uc0c8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc815\ubcf4 \ubc0f \ucf58\ud150\uce20\uc758 \uc8fc\uc694 \uc18c\uc2a4\ub85c \uc778\uc2dd\ud558\uc5ec \uacb0\uacfc\uc801\uc73c\ub85c \uadc0\ud558\uc640 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucc38\uc5ec\ud560 \uc758\ud5a5\uc744 \ub192\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud589\ub3d9\uc744 \uc7a5\ub824\ud558\ub824\uba74 \uc9c0\uc778\uc774 \uac8c\uc2dc\ud55c \uac8c\uc2dc\ubb3c\uc5d0 \ucc38\uc5ec\ud558\uace0 \ub313\uae00\uc744 \ub2ec\uc544\uc8fc\uc138\uc694. \ub610\ud55c, \uadc0\ud558\uac00 \ub2e8\uc21c\ud55c \uc601\uc5c5\uc0ac\uc6d0 \uc774\uc0c1\uc73c\ub85c \uae30\uc5b5\ub420 \uc218 \uc788\ub3c4\ub85d \uc815\uae30\uc801\uc73c\ub85c \uc720\uc6a9\ud55c \ud301\uacfc \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \uc2b5\uad00\uc744 \ub4e4\uc774\uc2ed\uc2dc\uc624.<\/p>\n<h2><a id=\"3-steps-to-start-a-social-selling-strategy-on-linkedin-at-your-company\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\ud68c\uc0ac\ub97c \uc704\ud574 LinkedIn\uc5d0\uc11c \uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5\uc744 \uc2dc\uc791\ud558\uae30 \uc704\ud55c 3\uac00\uc9c0 \uae30\ubcf8 \ub2e8\uacc4<\/h2>\n<p>\uce6d\ucc2c\ud560\ub9cc\ud55c \uc0ac\ud68c\uc801 \ud310\ub9e4 \uc9c0\uc218 \uc810\uc218\ub97c \uac16\ucd98 \uc0ac\ud68c\uc801 \ud310\ub9e4 \uc9c0\ud5a5 \uae30\uc5c5\uc774 \ub418\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uba85\ud655\ud55c \uacc4\ud68d \uc5c6\uc774 \uc774 \uc601\uc5ed\uc5d0 \ub6f0\uc5b4\ub4e4\uba74 \uc555\ub3c4\ub2f9\ud558\uac70\ub098 \ubc29\ud5a5\uc744 \uc783\uc744 \uc218 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5\uc744 \uc2dc\uc791\ud558\uae30 \uc704\ud55c \uc138 \uac00\uc9c0 \uac04\ub2e8\ud55c \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-1-create-different-versions-of-your-brand-content-for-employees-to-post-twice-weekly\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>1\ub2e8\uacc4: \uc9c1\uc6d0\ub4e4\uc774 \uaca9\uc8fc\ub85c \uac8c\uc2dc\ud560 \uc218 \uc788\ub3c4\ub85d \ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \ubc84\uc804 \ub2e4\uc591\ud654<\/strong><\/h3>\n<p>\uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uc804\ud30c\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\uc758 \uc5ec\ub7ec \ubc18\ubcf5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \uacf5\uc720\ud560 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uba74 \ube0c\ub79c\ub4dc \ubaa9\uc18c\ub9ac\uc758 \uc5f0\uc18d\uc131\uc744 \ubcf4\uc7a5\ud558\uace0 \uac15\uc870\ud558\uace0 \uc2f6\uc740 \ud2b9\uc815 \uc8fc\uc81c\ub97c \ub2e4\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc774 \uacf5\uac10\ud558\ub294 \ubc84\uc804\uc744 \uc120\ud0dd\ud558\uace0 \uacf5\uc720\ud560 \uc218 \uc788\ub2e4\uba74 \uc804\ub7b5\uc5d0 \ucc38\uc5ec\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc84\uc804\uc758 \uc131\ub2a5\uc744 \ube44\uad50\ud558\uba74 \ud2b9\uc815 \ubc18\ubcf5\uc774 \ub2e4\ub978 \ubc18\ubcf5\ubcf4\ub2e4 \uc131\ub2a5\uc774 \ub6f0\uc5b4\ub09c \uc774\uc720\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2\uac1c\uc758 \uc8fc\uac04 \uac8c\uc2dc\ubb3c\uc774 \ud3ec\ud568\ub41c \uc77c\uc815\uc740 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uad00\ub9ac \uac00\ub2a5\ud55c \uc57d\uc18d\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \ud750\ub984\uc740 \uccad\uc911\uc5d0\uac8c \uac00\uc7a5 \ud070 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ucf58\ud150\uce20 \uc720\ud615\uacfc \uc8fc\uc81c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \ud300\uc758 \uc791\uc5c5\ub7c9\uc744 \uc904\uc5ec\uc90d\ub2c8\ub2e4. \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uace0 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ubaa9\uaca9\ud558\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \uc774\uc5d0 \ub530\ub77c \ucf58\ud150\uce20 \uc77c\uc815\uc744 \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-2-create-a-small-test-group-of-employees-to-start-with\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>2\ub2e8\uacc4: \uc2dc\uc791\ud560 \uc18c\uaddc\ubaa8 \ud30c\uc77c\ub7ff \uadf8\ub8f9 \uad6c\ucd95<\/strong><\/h3>\n<p>\uc870\uc9c1 \uc804\uccb4\uc758 \uc774\ub2c8\uc154\ud2f0\ube0c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ucc98\uc74c\uc5d0\ub294 \ub354 \uc791\uc740 \uaddc\ubaa8\uc758 \ud558\uc704 \uc9d1\ud569\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ub7b5\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac \ube0c\ub79c\ub4dc \uac15\ud654\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uac1c\uc778\uc744 \uc2dd\ubcc4\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud300\uc758 \ub300\ud45c\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc9d1\ub2e8\uc740 \uc804\ub7b5\uc774 \uc131\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\uaca9\ud558\ub824\ub294 \ub3d9\uae30\ub97c \ubd80\uc5ec\ubc1b\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc73c\ubbc0\ub85c \ud53c\ub4dc\ubc31\uacfc \ube44\ud3c9\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uad8c\uc7a5\ud558\uc2ed\uc2dc\uc624. \uadf8\ub4e4\uc740 \ud0c0\uac9f \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub354 \ud070 \ud65c\ub3d9\uc744 \ubcf4\uc5ec \uc7a0\uc7ac\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\uac00 \uac01 \ud50c\ub7ab\ud3fc\uc5d0 \ub354 \uace0\uc720\ud558\uac8c \ub290\uaef4\uc9c0\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\ub4e4\uc774 \ud68c\uc0ac\ub97c \uc9c4\uc815\uc73c\ub85c \ub300\ud45c\ud560 \uc218 \uc788\ub3c4\ub85d \ube0c\ub79c\ub4dc \ubaa9\uc18c\ub9ac\uc640 \uac00\uce58\ub97c \ud30c\uc545\ud558\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\ub610\ud55c \uc774 \ub2e8\uacc4\ub294 \ub313\uae00\uc774\ub098 \uacf5\uc720\uc640 \uac19\uc740 \ucd94\uc801\uc744 \uc704\ud55c \uc5ec\ub7ec \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uc2dd\ubcc4\ud558\uace0 \uc815\uc758\ud558\ub294 \ub370 \uc801\ud569\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4. \ud30c\uc77c\ub7ff \uadf8\ub8f9\uc758 \uad6c\uc131\uc6d0\uc774 LinkedIn \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74 \uadf8\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 \uac8c\uc2dc\ubb3c\uc5d0\uc11c \ucc3e\ub294 \ucc38\uc5ec \uc9c0\ud45c\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uad6c\ud558\uc138\uc694.<\/p>\n<h3><a id=\"step-3-evolve-the-strategy-and-work-out-the-kinks\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>3\ub2e8\uacc4: \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uc138\uc694!<\/strong><\/h3>\n<p>\ub9e4\uc8fc KPI \uc9c4\ud589 \uc0c1\ud669\uc744 \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ud30c\uc77c\ub7ff \uadf8\ub8f9\uacfc \uc790\uc8fc \ucc38\uc5ec\ud558\uc5ec \uad00\ucc30 \ub0b4\uc6a9\uc744 \uac80\ud1a0\ud558\uc138\uc694. \ube0c\ub79c\ub4dc \uac8c\uc2dc\ubb3c\uc774 \uc720\ub3c4\ud558\ub294 \ubc18\uc751\uc744 \uc870\uc0ac\ud558\uc5ec \ube0c\ub79c\ub4dc \ub610\ub294 \ucf58\ud150\uce20\uc640 \uad00\ub828\ub41c \uc6b0\ub824 \uc0ac\ud56d\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0b4\uc2ed\uc2dc\uc624.<\/p>\n<p>KPI\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 LinkedIn \uac8c\uc2dc\ubb3c\uc5d0 \uc8fc\ubaa9\ud558\uc138\uc694. \uc77c\ubc18\uc801\uc73c\ub85c \ud2b9\uc815 \ubc29\uc2dd\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c? \ud604\uc7ac \uc774\uc288\ub098 \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \uc8fc\uc81c\ub97c \ud0d0\uad6c\ud569\ub2c8\uae4c? \uadf8\ub4e4\uc740 \uc5b4\ub5a4 \uad6c\uccb4\uc801\uc778 \uc8fc\uc81c\ub97c \ud0d0\uad6c\ud569\ub2c8\uae4c? \uc774\ub7ec\ud55c \uc131\uacf5\uc801\uc778 \uac8c\uc2dc\ubb3c\uc758 \uc694\uc18c\ub97c \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\uc5d0 \ud1b5\ud569\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc77c\uad00\uc131\uc744 \uac15\uc870\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uacb8\uc190\ud558\uac8c \uc2dc\uc791\ud558\uace0 \uc810\ucc28\uc801\uc73c\ub85c \ub2e4\uc74c\uc744 \uc124\uc815\ud558\uc2ed\uc2dc\uc624. \uc2dc\uac04\ud45c\ub97c \uacc4\uc18d \ub530\ub974\uc2ed\uc2dc\uc624. \uc774\ub294 \uc601\ud5a5\uc774 \uc5ec\uc804\ud788 \ubbf8\ubbf8\ud560 \ub54c \ucd08\uae30\uc5d0 \uc2dc\ub3c4\ud574 \ubcf4\ub294 \uac83\uc774 \uc720\uc775\ud558\ubbc0\ub85c \ubaa8\ub4e0 \uac83\uc774 \uc704\ud5d8\ud558\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucd94\uc9c4\ub825\uc744 \uc5bb\uc744 \ub54c\ucbe4\uc5d0\ub294 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub294\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\ub97c \uc815\ud655\ud788 \ucc3e\uc544\ub0b8 \ud6c4\uc5d0\ub294 \ubaa8\ub4e0 \uc9c1\uc6d0\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uacf5\uc720\ud558\uc138\uc694. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc740 \ud56d\uc0c1 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \uc131\ub2a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \ud544\uc694\ud55c \uc870\uc815\uc774 \uac00\ub2a5\ud55c\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h2><a id=\"social-selling-best-practices\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc18c\uc15c \ud310\ub9e4\ub97c \uc704\ud55c \uc8fc\uc694 \uc0ac\ub840<\/h2>\n<p>\uc18c\uc15c \ud310\ub9e4\ub97c \ud0d0\uad6c\ud560 \uc218 \uc788\ub294 \uacbd\ub85c\ub294 \ub2e4\uc591\ud558\uc9c0\ub9cc \ucd08\uae30 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ucd5c\uace0 \uc218\uc900\uc758 \uc0ac\ub840\ub97c \uc120\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"use-relevant-social-platforms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc801\uc808\ud55c \uc18c\uc15c \ud50c\ub7ab\ud3fc \ud65c\uc6a9<\/strong><\/h3>\n<p>\ud0c0\uac9f \uc778\uad6c\ud1b5\uacc4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\uc138\uc694. B2B \ubd80\ubb38\uc5d0\uc11c\ub294 \uc8fc\ub85c LinkedIn\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc744 \ud30c\uc545\ud55c \ud6c4\uc5d0\ub294 \uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \uc874\uc7ac\uac10\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc640 \uc608\uc758\ub97c \uc219\uc9c0\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc0ac\uc6a9\uc790\ub85c\uc11c \ud50c\ub7ab\ud3fc\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uadc0\ud558\uc640 \uc7a0\uc7ac \uace0\uac1d \uc0ac\uc774\uc758 \ubaa8\ub4e0 \uc7a5\ubcbd\uc744 \uc81c\uac70\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ucf58\ud150\uce20\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc774 \ud5a5\uc0c1\ub418\uace0 \ube0c\ub79c\ub4dc\uc640\uc758 \uc720\ub300\uac00 \uac15\ud654\ub429\ub2c8\ub2e4.<\/p>\n<h3><a id=\"connect-with-customers-and-prospects\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uad6c\ucd95<\/strong><\/h3>\n<p>\uc0c1\ud638 \uc791\uc6a9\ud558\ub824\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \ubc0f \uc7a0\uc7ac \uace0\uac1d\uacfc \uc720\uae30\uc801\uc73c\ub85c \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uc2ed\uc2dc\uc624. \ud45c\uc900 \uba54\uc2dc\uc9c0\ub97c \ud65c\uc6a9\ud558\ub294 \ub300\uc2e0 LinkedIn\uc5d0\uc11c \uc5f0\uacb0 \uc694\uccad\uc744 \uc0ac\uc6a9\uc790 \uc815\uc758\ud558\uc138\uc694.<\/p>\n<p>\ub610\ud55c, \uc5f0\uacb0 \uc694\uccad\uc744 \uc218\ub77d\ud55c \ud6c4 \uc989\uac01\uc801\uc778 \ud310\ub9e4 \ub17c\uc758\ub97c \ud53c\ud558\uc2ed\uc2dc\uc624. \ub300\uc2e0, \ubd80\uac00 \uac00\uce58 \uc815\ubcf4\ub97c \uc804\ud30c\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \uc0ac\ub78c\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uadc0\ud558\uac00 \uc790\uc2e0\uc5d0\uac8c \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud588\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud558\uba74 \uad6c\ub9e4\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \ub354 \ud07d\ub2c8\ub2e4.<\/p>\n<h3><a id=\"set-up-social-listening-alerts\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uc18c\uc15c \uccad\ucde8 \uc54c\ub9bc \uc124\uc815<\/strong><\/h3>\n<p>\uc18c\uc15c \uccad\ucde8 \ub3c4\uad6c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774\ub098 \uace0\uac1d\uc774 \ud504\ub85c\ud544\uc744 \uc5c5\ub370\uc774\ud2b8\ud588\uac70\ub098 \uc0c8 \ucf58\ud150\uce20\ub97c \uac8c\uc2dc\ud588\uc744 \ub54c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5bb\uc744 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uac01 \uc5c5\ub370\uc774\ud2b8\ub294 \uc7a0\uc7ac\uc801\uc778 \ub9ac\ub4dc\uc640 \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc18c\uc15c \uccad\ucde8 \uc54c\ub9bc\uc744 \ud1b5\ud574 \uc989\uc2dc \uc54c\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c \ub610\ub294 \ud2b8\ub9ac\uac70 \uc774\ubca4\ud2b8\uc758 \uba87 \uac00\uc9c0 \uc608\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p><strong>\uc0c8\ub85c\uc6b4 \ud504\ub85c\ud544 \ubcf4\uae30:<\/strong> \uadc0\ud558\uc640 \uad50\ub958\ud558\uace0 \uc2f6\uc740 \uc0ac\ub78c\uc774 \uadc0\ud558\uc758 \ud504\ub85c\ud544\uc744 \ubcf4\ub294 \uac83\uc740 \uadc0\ud558\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc774\uba70, \uc774\ub294 \uc5f0\ub77d\uc744 \uc2dc\uc791\ud558\uace0 \ub300\ud654\ub97c \uc2dc\uc791\ud558\uae30\uc5d0 \uc774\uc0c1\uc801\uc778 \uc21c\uac04\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uacbd\ub825\uc774\ub098 \uc2b9\uc9c4\uc758 \ubcc0\ud654:<\/strong> \uace0\uac1d\uc758 \ucd5c\uadfc \uc774\uc9c1\uc774\ub098 \uc2b9\uc9c4 \uc2dc \uac1c\uc778\uc801\uc778 \ucd95\ud558 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uba74 \uad00\uacc4 \uad6c\ucd95\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c, \uc0c8\ub85c\uc6b4 \uc5ed\ud560\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74 \uc774\ub97c \uc18c\uac1c\ud560 \uc808\ud638\uc758 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\uc7a0\uc7ac \uace0\uac1d \ud398\uc774\uc9c0\uc758 \uc0c8 \uac8c\uc2dc\ubb3c:<\/strong> \uc7a0\uc7ac \uace0\uac1d\uacfc \uace0\uac1d\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c\uc744 \ucd94\uc801\ud558\ub294 \uac83\uc740 \uadf8\ub4e4\uc758 \uc6b0\ub824 \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\ub294 \uc801\uc808\ud55c \uc758\uacac\uc744 \uc81c\uacf5\ud560 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \ud5a5\ud6c4 \uc194\ub8e8\uc158\uc744 \uc704\ud574 \uadf8\ub4e4\uc758 \ub808\uc774\ub354\ub97c \uacc4\uc18d \uac10\uc2dc\ud560 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p><strong>\ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc88b\uc544\uc694, \ub313\uae00, \uacf5\uc720:<\/strong> \ub204\uad70\uac00\uac00 \uadc0\ud558\uc758 \ucd5c\uadfc \uac8c\uc2dc\ubb3c\uc5d0 \ucc38\uc5ec\ud558\uac70\ub098 \uacf5\uc720\ud558\ub294 \uacbd\uc6b0, \uad00\uacc4\ub97c \uc2ec\ud654\ud558\uae30 \uc704\ud574 \ub300\ud654\ub97c \uc2dc\uc791\ud558\uae30\uc5d0 \uc88b\uc740 \uc2dc\uae30\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"be-consistent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\uaddc\uce59\uc131\uc744 \uc720\uc9c0\ud558\ub2e4<\/strong><\/h3>\n<p>\uc18c\uc15c \ud310\ub9e4 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud55c \ub8e8\ud2f4\uc744 \uc815\uc758\ud558\uace0 \uc774\ub97c \uc900\uc218\ud558\uc2ed\uc2dc\uc624. \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\ud300\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc0c1\ud638 \uc791\uc6a9\ud560 \uac83\uc778\uc9c0 \uacb0\uc815\ud558\uc2ed\uc2dc\uc624. \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc5c5\ubb34\ub85c \uc778\ud574 \uac01 \uc601\uc5c5\ud300 \uad6c\uc131\uc6d0\uc740 \ub9e4\uc8fc \ud2b9\uc815 \uc2dc\uac04 \ub3d9\uc548 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\uba54\uc2dc\uc9c0 \ubcf4\ub0b4\uae30<\/p>\n<\/li>\n<li>\n<p>\uad00\ub828 \ucf58\ud150\uce20 \uac8c\uc2dc\u00a0<\/p>\n<\/li>\n<li>\n<p>\uc7a0\uc7ac\uc801\uc778 \ub9ac\ub4dc\ub97c \ucc3e\uc544\ubcf4\uc138\uc694\u00a0<\/p>\n<\/li>\n<li>\n<p>\uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc57d\uc18d \uc77c\uc815 \uc7a1\uae30<\/p>\n<\/li>\n<\/ul>\n<p>\ud314\ub85c\uc5b4\uac00 \uc77c\uc815\uc5d0 \uc801\uc751\ud558\uba74 \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \ud1b5\ud569\ub418\uc5b4 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \ub354 \ub9ce\uc740 \uc7a0\uc7ac\uc801\uc778 \ud310\ub9e4 \ub9ac\ub4dc\ub97c \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"post-interesting-relevant-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ud765\ubbf8\ub86d\uace0 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud558\uc138\uc694<\/strong><\/h3>\n<p>\uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \ub9e4\uc6b0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ubb18\uc0ac\ud558\ub294 \ucf58\ud150\uce20\ub97c \uc774\ub04c\uc5b4\ub0b4\uc2ed\uc2dc\uc624. \ud2b9\ud788 \uc5c5\uacc4 \ub610\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \ub9ac\ub4dc\ub97c \uacc4\ubabd\ud558\ub294 \uc9c0\uce68 \ub610\ub294 \uc81c\uc548 \uac8c\uc2dc\ubb3c\uacfc \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \uc81c\uc548\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac8c\uc2dc\ubb3c\uc774 \ub3c5\ucc3d\uc801\uc77c \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc678\ubd80 \uc18c\uc2a4\uc5d0\uc11c \uc6b0\uc218\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uc6b0\uc5f0\ud788 \ubc1c\uacac\ud588\ub2e4\uba74 \uc790\uc720\ub86d\uac8c \uacf5\uc720\ud574 \uc8fc\uc138\uc694.<\/p>\n<p>\uac1c\uc778\ub4e4\uc740 \ub610\ud55c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \ud0a4\uc6b0\uae30 \ub54c\ubb38\uc5d0 \ud68c\uc0ac\uc758 \uc131\uacfc\uc5d0 \ub300\ud574 \uc77d\ub294 \uac83\uc744 \ub192\uc774 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uadc0\ud558\uc758 \ud68c\uc0ac\uac00 \ud3ec\uc0c1\uc744 \ubc1b\uc558\ub2e4\uba74 \uc774\uc5d0 \ub300\ud55c \uac8c\uc2dc\ubb3c\uc744 \uc791\uc131\ud558\uac70\ub098 \uc774\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc124\uba85\ud558\ub294 \ub9c1\ud06c\ub97c \uacf5\uc720\ud558\uc138\uc694. \ud300\uc6d0\uc774 \uc0c1\uc744 \ubc1b\ub294 \uc601\uc0c1(\ub610\ub294 \uc774\ubbf8\uc9c0)\uc774 \uc788\ub294 \uacbd\uc6b0 \uc774\ub97c \ucf58\ud150\uce20\uc5d0 \ud3ec\ud568\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/g8MzFss.png\" alt=\"\ucf58\ud150\uce20 \ubc0f \uc18c\uc15c \ud310\ub9e4\uc5d0 \ub300\ud55c 1-9-90 \uaddc\uce59\" \/><\/p>\n<h3><a id=\"look-for-referrals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ucd94\ucc9c\uc744 \ucc3e\uc544\ubcf4\uc138\uc694<\/strong><\/h3>\n<p>\uc7a0\uc7ac\uc801\uc778 \ub9ac\ub4dc\ub97c \ucc3e\ub294 \ub3d9\uc548 \uadc0\ud558\ub97c \ucd94\ucc9c\ud560 \uc218 \uc788\ub294 \uc0c1\ud638 \uc5f0\uacb0\uc774 \uc788\ub294 \uac1c\uc778\uc744 \ucc3e\uc73c\ub824\uace0 \ub178\ub825\ud558\uc2ed\uc2dc\uc624. \uc5f0\ub77d\ud558\uace0 \uc2f6\uc740 \uac1c\uc778\uc758 \ubaa9\ub85d\uc744 \uc791\uc131\ud55c \ub2e4\uc74c \uc0c1\ud638 \uc5f0\uacb0\uc774 \uc788\ub294\uc9c0 \uc870\uc0ac\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \ud604\uc7ac \uc5f0\uacb0\uc5d0 \uc18c\uac1c \uc18c\uac1c \uac00\ub2a5\uc131\uc5d0 \ub300\ud574 \ubb38\uc758\ud558\uc2ed\uc2dc\uc624. \uc774\ub7ec\ud55c \uc18c\uac1c\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc18c\uc2a4\ub97c \ud1b5\ud574 \ub9ac\ub4dc\uc640\uc758 \uadfc\uc811\uc131\uc744 \uace0\ub824\ud560 \ub54c \uc0ac\uc804 \ud64d\ubcf4\uc5d0 \ube44\ud574 \ub354 \uc790\uc5f0\uc2a4\ub7fd\uace0 \uc720\uc775\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc81c\uac00 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \ud55c \uac00\uc9c0 \uc9c0\uce68\uc744 \uc804\ud55c\ub2e4\uba74, <strong>\uc9c0\uc18d\uc801\uc73c\ub85c \uc758\ub3c4\ub97c \uac00\uc9c0\uace0 \uc804\uc2dc<\/strong> \uadc0\ud558\uac00 \uc9c0\uc6d0\ud558\ub824\ub294 \uac1c\uc778\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><a id=\"social-selling-trends\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc18c\uc15c \ud310\ub9e4\uc758 \ud604\uc7ac \ub3d9\ud5a5<\/h2>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \uae09\uaca9\ud55c \ubcc0\ud654\ub97c \uacbd\ud5d8\ud558\uc5ec \uc774\uc804\uc5d0 \ud601\uc2e0\uc801\uc774\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0c1\ub300\uc801\uc73c\ub85c \uc9c4\ubd80\ud558\uace0 \ube44\ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub354 \uc624\ub798 \uc9c0\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uba87 \uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"using-direct-messages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9d5 \ud65c\uc6a9<\/strong><\/h3>\n<p>\ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d\uacfc \uc77c\ub300\uc77c\ub85c \uc5f0\ub77d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube44\uacf5\uac1c \ud658\uacbd\uc5d0\uc11c \uad00\ub828 \uc815\ubcf4\ub97c \uc804\ud30c\ud568\uc73c\ub85c\uc368 \uad00\uacc4 \uad6c\ucd95\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc0ac\uc804 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\uac00 \ubd80\uc871\ud55c \uacbd\uc6b0 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uc5fc\ub450\uc5d0 \ub450\uc2ed\uc2dc\uc624.<\/p>\n<ol>\n<li>\n<p>\ub450 \ud50c\ub7ab\ud3fc\uc774 \ubaa8\ub450 \ud65c\uc6a9\ud558\uace0 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc758 \uc774\uc6a9 \uc57d\uad00\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n<\/li>\n<li>\n<p>\ucd94\uc6b4 \uc9c0\uc5ed \ubd09\uc0ac\uc640 \uad00\ub828\ub41c \ud604\uc9c0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/li>\n<\/ol>\n<h3><a id=\"posting-video-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\ube44\ub514\uc624 \ucf58\ud150\uce20 \uacf5\uc720<\/strong><\/h3>\n<p>\ube44\ub514\uc624 \ucf58\ud150\uce20\ub294 \uc2dc\uccad\uc790\uac00 \uc81c\uc2dc\ud558\ub294 \uc815\ubcf4\ub97c \uc18c\ube44\ud558\ub294 \ub370 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\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<h3><a id=\"ai-expert-for-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>AI B2B \ub9c8\ucf00\ud305 \uc804\ubb38\uac00<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/s4.tenten.co\/cta-ai-opt.jpeg\" alt=\"\" \/><\/p>\n<p>\uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud601\uc2e0\ud558\uc138\uc694 <a href=\"https:\/\/tenten.co\/\">Tenten\uc758 AI<\/a> \uc194\ub8e8\uc158. \uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/tidycal.com\/tenten\/inquiry\">\ubb34\ub8cc \uc0c1\ub2f4\uc744 \uc694\uccad\ud558\uc138\uc694<\/a> \uc9c0\uae08 \uc6b0\ub9ac\uac00 \uc5b4\ub5bb\uac8c \uc870\uc9c1\uc758 \ud6a8\uc728\uc131\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.&quot;<\/p>","protected":false},"excerpt":{"rendered":"\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc720\uba85 \ube0c\ub79c\ub4dc\uc758 \uc874\uc7ac\uac10\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 \ud0d0\uc0c9\ud558\uc9c0 \uc54a\uc73c\uc168\ub2e4\uba74\u2026","protected":false},"author":1,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[299],"ppma_author":[290],"class_list":{"0":"post-4930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-social-selling","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast 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If you have not yet explored (or heard of) social selling, you might be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ko\/marketing\/\uc18c\uc15c-\ud310\ub9e4\uc758-\uc815\uc758\uc640-\uc774\uac83\uc774-\ube44\uc988\ub2c8\uc2a4\uc5d0-\uc911\uc694\ud55c-\uc774\uc720\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling Defined and Why It&#039;s Crucial for Your Business\" \/>\n<meta property=\"og:description\" content=\"There is an increasing presence of reputable brands on social media platforms. 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