{"id":4528,"date":"2024-04-29T00:52:31","date_gmt":"2024-04-28T16:52:31","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4528"},"modified":"2024-04-29T00:56:47","modified_gmt":"2024-04-28T16:56:47","slug":"the-google-timeline-how-seo-sem-strategies-worked-hand-in-hand-a-retrospective","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/seo\/google-\ud0c0\uc784\ub77c\uc778-seo-sem-\uc804\ub7b5\uc774-\uc5b4\ub5bb\uac8c-\ud568\uaed8-\uc791\ub3d9\ud588\ub294\uc9c0-\ud68c\uace0\/","title":{"rendered":"Google \ud0c0\uc784\ub77c\uc778: SEO \ubc0f SEM \uc804\ub7b5\uc774 \uc5b4\ub5bb\uac8c \ud611\ub825\ud588\ub294\uc9c0(\ud68c\uace0)"},"content":{"rendered":"<p>Google\uc758 \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd\uc774 SEO \ubc0f SEM \uc804\ub7b5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\uae4c? \uc774 \ud0c0\uc784\ub77c\uc778\uc5d0\uc11c\ub294 \uc8fc\uc694 \uc5c5\ub370\uc774\ud2b8\uc640 \uac80\uc0c9 \uc5d4\uc9c4 \ub9c8\ucf00\ud305 \uae30\uc220\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<p>2000\ub144 \uc774\ud6c4 \uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654(SEO)\uc640 \uac80\uc0c9\uc5d4\uc9c4\ub9c8\ucf00\ud305(SEM)\uc740 \uac19\uc740 \uc601\uc5ed\uc5d0 \uacf5\uc874\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uad11\uace0 \ud615\uc2dd\uacfc \ub2e4\uc591\ud55c \uacb0\uacfc \uc720\ud615\uc774 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0 \ud1b5\ud569\ub418\uc5b4 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc774\uace0 \uacbd\uc7c1\uc801\uc778 \ud658\uacbd\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1J2Gxr1.png\" alt=\"\" \/><\/p>\n<p>\ud1b5\ud569\ub41c \ud658\uacbd \ub0b4\uc5d0\uc11c SEM \ubc0f SEO \ud300\uc740 \ud611\uc5c5\ud558\uace0 \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud558\uba70 \ub2e4\uc74c\uacfc \uac19\uc740 \uc810\uc9c4\uc801\uc778 \uc774\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc11c\ub85c \ucd5c\uc2e0 \uc815\ubcf4 \uc720\uc9c0<\/strong> \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uacfc \uc2e0\uc18d\ud55c \uc801\uc751\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/li>\n<li>\ubcf4\uc7a5 <strong>\uade0\uc77c\ud55c \uba54\uc2dc\uc9d5<\/strong> SERP\uc5d0\uc11c <strong>\uc6d0\ud65c\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815<\/strong> \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud574.<\/li>\n<li><strong>\ud328\ud134, \ubd88\uaddc\uce59\uc131, \uc804\ub9dd \ud30c\uc545<\/strong> \ub2e8\uc77c \ud300 \ucc44\ub110\uc774 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc774\ub97c \ubc1c\uacac\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ud070 \uaddc\ubaa8\uc758 \ud300\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \uc791\uc5c5\uc744 \ud568\uc73c\ub85c\uc368 <strong>\uc9d1\ub2e8\uc9c0\uc131<\/strong> \uc694\uad6c \uc0ac\ud56d\uc744 \ub354 \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ube44\uc988\ub2c8\uc2a4\uac00 \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\ud1b5\ud569\ub41c \ud300\uc740 \ub2e4\uc591\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \ud611\uc5c5\ud558\ub294 \ub2e4\ub978 \ucc44\ub110\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud300\uc740 \uba54\uc2dc\uc9d5, \ud398\uc774\uc9c0 \ucf58\ud150\uce20\/\uac80\uc0c9\uc790 \uc758\ub3c4, \uc0ac\uc6a9\uc790 \uacbd\ud5d8, \uae30\uc220\uc801 \uc785\uc7a5\uc5d0\uc11c SEO \ubc0f SEM \ucc44\ub110 \ucd5c\uc801\ud654\uc640 \uad00\ub828\ub41c \ud504\ub85c\uc81d\ud2b8\uc5d0 \uacf5\ub3d9\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"content-messaging-use-holistic-team-insights-to-understand-optimize-for-search-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\ucf58\ud150\uce20 \ubc0f \uba54\uc2dc\uc9d5: \ud3ec\uad04\uc801\uc778 \ud300 \uc778\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uac80\uc0c9 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uace0 \uac15\ud654\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uac80\uc0c9 \uc758\ub3c4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub450 \uac00\uc9c0 \ubc94\uc8fc\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \uae30\ubcf8 category\ub294 \uac70\ub798\uc6a9\uc774\uba70 \uac80\uc0c9\uc790\uac00 \uad6c\ub9e4\ub97c \uc6d0\ud55c\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ubcf4\uc870 category\ub294 \uc815\ubcf4 \uc81c\uacf5\uc6a9\uc73c\ub85c, \uac80\uc0c9\uc790\uac00 \uc9c0\uc2dd \ud68d\ub4dd\uc744 \ubaa9\ud45c\ub85c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub450 \uc2dc\ub098\ub9ac\uc624 \ubaa8\ub450 \ub69c\ub837\ud55c \uacb0\uacfc\ub97c \uc0dd\uc131\ud558\ubbc0\ub85c \uac01 \ud300\uc740 \uc0ac\uc6a9\uc790 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uace0 SERP \uc694\uc18c\ub97c \ucd5c\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub3c4\ub85d \ucf58\ud150\uce20 \ubc0f \uba54\uc2dc\uc9d5 \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"transactional-searcher-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uac70\ub798 \uac80\uc0c9\uc790 \uc758\ub3c4<\/h3>\n<p>&quot;\uacb0\ud63c\uc2dd\uc744 \uc704\ud55c \ub0a8\uc0c9 \ub4dc\ub808\uc2a4&quot;\uc640 \uac19\uc740 \uac80\uc0c9\uc5b4\ub294 \uac80\uc0c9\uc5b4\uc640 \ubc00\uc811\ud558\uac8c \uc77c\uce58\ud558\ub294 \uc720\ub8cc \ubc0f \uc720\uae30\uc801 \ubaa9\ub85d\uc73c\ub85c \ud45c\uc2dc\ub41c \uac70\ub798 SERP\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc81c\ud488 \ubaa9\ub85d \uad11\uace0(PLA)\uc640 \uac19\uc740 \uc81c\ud488 \uc138\ubd80 \uc815\ubcf4 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \uad11\uace0 \ud615\uc2dd\uacfc \uc81c\ud488\uc744 \ud45c\uc2dc\ud558\ub294 category \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \uc720\uae30\uc801 \ub9c1\ud06c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. SERP\uc5d0\ub294 \uc774\ubbf8\uc9c0\ub098 Google\uc758 3\ud329 \ud604\uc9c0\ud654\ub41c \uacb0\uacfc\uc640 \uac19\uc740 \uc720\uae30\uc801 \ub9ac\uce58 \uacb0\uacfc\uac00 \ud3ec\ud568\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/KuETXey.png\" alt=\"\" \/><\/p>\n<p><strong>\ud2b8\ub79c\uc7ad\uc158 \ucffc\ub9ac \ubc0f SEO \uc804\ub7b5:<\/strong><\/p>\n<p>\ud2b8\ub79c\uc7ad\uc158 \ucffc\ub9ac\uc5d0 \ub300\ud55c \ud6a8\uacfc\uc801\uc778 SEO \uc804\ub7b5\uc740 \ud48d\ubd80\ud55c SERP \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uace0 \ub2e4\uc74c \uc9c0\uce68\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ub370 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uac15\ub825\ud55c \ub0b4\ubd80 \uc5f0\uacb0 \uc2e0\ud638\uc640 \ud568\uaed8 \uc27d\uac8c \ud0d0\uc0c9\ud560 \uc218 \uc788\uace0 \uc9c1\uad00\uc801\uc778 \ubd84\ub958\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \uc0ac\uc774\ud2b8\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\ud0c0\uac9f \uba54\ud0c0 \ub370\uc774\ud130, \uc77c\ub828\uc758 \uc81c\ud488 \ubaa9\ub85d \ubc0f \ub9e4\ub825\uc801\uc778 \ud398\uc774\uc9c0 \ucf58\ud150\uce20\ub85c \uad6c\uc131\ub41c \uc6d0\ud65c\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\ub294 category \ub610\ub294 \uc81c\ud488 \ubaa9\ub85d \ud398\uc774\uc9c0\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\uc5d0 \ud3ec\uad04\uc801\uc778 \uc0c1\ud488 \uc124\uba85, \ucd5c\uc801\ud654\ub41c \ub300\uccb4 \ud14d\uc2a4\ud2b8 \ubc0f \ud30c\uc77c \uc774\ub984\uc774 \ud3ec\ud568\ub41c \uc774\ubbf8\uc9c0, \uc624\ub958 \uc5c6\ub294 \uad6c\uc870\ud654\ub41c \ub370\uc774\ud130, \ub098\uc5f4\ub41c \uad00\ub828 \uc0c1\ud488 \uc18d\uc131\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<li>Google My Business \ubaa9\ub85d\uc758 \uc644\uc804\uc131\uc744 \ud655\uc778\ud558\uace0 \uc790\uc138\ud55c \uc2a4\ud06c\ub9bd\ud2b8 \ubc0f \ube44\ub514\uc624 \uc124\uba85 \ub4f1\uc744 \ud1b5\ud574 \ube44\ub514\uc624 \ubaa9\ub85d\uc744 \uac15\ud654\ud558\uc5ec \ud48d\ubd80\ud55c \uacb0\uacfc \uc804\ub9dd\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\uac70\ub798 \ucffc\ub9ac \ubc0f SEM \uc804\ub7b5:<\/strong><\/p>\n<p>\ub300\ubd80\ubd84\uc758 \uc18c\ub9e4 SEM \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc6b0\uc218\ud55c ROI(\ud22c\uc790 \uc218\uc775\ub960)\ub85c \uc778\ud574 \uac70\ub798 \ucffc\ub9ac\uc5d0 \ub300\ud55c \uad11\uace0 \uc9c0\uc6d0\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub461\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc\/\ud0c0\uac9f \uc785\ucc30 \uc678\uc5d0\ub3c4 \uac80\uc0c9 \uc5d4\uc9c4\uc740 \uad11\uace0\uc758 \ud488\uc9c8 \uc810\uc218\ub97c \ud3c9\uac00\ud558\uc5ec \uc21c\uc704\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \ud488\uc9c8\ud3c9\uac00\uc810\uc218\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc608\uc0c1 \ud074\ub9ad\ub960(CTR)<\/li>\n<li>\uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c \uad11\uace0 \uad00\ub828\uc131<\/li>\n<li>\ub79c\ub529\ud398\uc774\uc9c0 \uacbd\ud5d8<\/li>\n<\/ul>\n<p>\uc5d4\uc9c4\uc740 \uc0ac\uc6a9\uc790\uac00 \uae30\uaebc\uc774 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uae0d\uc815\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc758 \ubc29\ubb38 \ud398\uc774\uc9c0 \uacbd\ud5d8\uc774 \ub192\uc744\uc218\ub85d(\uc608: \uac80\uc0c9\uc790 \ubc0f \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c \uad00\ub828\uc131) \uad11\uace0\uc758 \ud488\uc9c8 \uc810\uc218\uac00 \ub192\uc544\uc838 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ube44\ud574 \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc774 \uc808\uc57d\ub429\ub2c8\ub2e4. SEO\uc5d0\uc11c \uc21c\uc704 \uad00\ub828\uc131\uc740 \uc6d0\ub798 \ucffc\ub9ac\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \uad00\ub828\ub41c \uc720\uc775\ud55c \ud604\uc7a5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c SEM\uc5d0\uc11c\ub294 \uac80\uc0c9\uc5b4\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ubd80\uc815\uc801\uc778 \ucffc\ub9ac\ub97c \ucd94\uac00\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\uce58\ub294 \uad00\ub828 \uc5c6\ub294 \ud2b8\ub798\ud53d\uc774 \uad11\uace0\uc640 \uc77c\uce58\ud558\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0, \uc0ac\uc774\ud2b8\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ud2b8\ub798\ud53d\uc758 \uc804\ud658\uc728\uc744 \ub192\uc774\uace0, \ud5a5\uc0c1\ub41c \ud488\uc9c8 \ud3c9\uac00\uc810\uc218\ub97c \ud1b5\ud574 \uacbd\ub9e4\uc5d0\uc11c \ub354 \ub192\uc740 \uc21c\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uc785\ucc30\uac00 \uc0c1\uc2b9\uc744 \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud2b8\ub79c\uc7ad\uc158 \ucffc\ub9ac \ud0c0\uac9f\ud305\uc744 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \uac80\uc0c9 \uc811\uadfc \ubc29\uc2dd<\/strong><\/p>\n<p>\uac80\uc0c9 \ub3c4\uba54\uc778\uc758 \uacbd\uc7c1\ub825\uc774 \ub192\uc544\uc9c0\ub294 \uc0c1\ud669\uc5d0\uc11c \uc720\uae30\uc801 \ubc0f \uc720\ub8cc \uac8c\uc7ac\uc704\uce58\ub97c \ud65c\uc6a9\ud558\uba74 \uac00\uc2dc\uc131\uc774 \ud5a5\uc0c1\ub418\uace0 \uc0ac\uc774\ud2b8 \uc0ac\uc6a9\uc790\uc640 \ub354 \ub9ce\uc740 \uc0c1\ud638\uc791\uc6a9 \uae30\ud68c\uac00 \ucc3d\ucd9c\ub429\ub2c8\ub2e4. \ud1b5\ud569 \ud300\uc740 \uc774\ub7ec\ud55c SERP \uc704\uce58\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc694\ud55c ROI\uc640 \ube0c\ub79c\ub4dc \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \ubc29\ubc95\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83 \uc0ac\uc774\uc5d0\uc11c \uc62c\ubc14\ub978 \uade0\ud615\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uacf5\uc720 \ucffc\ub9ac \ud3c9\uac00\uc640 \ud3ec\uad04\uc801\uc778 \uc804\uccb4 \uac80\uc0c9 ROI\ub97c \ud300 \uc804\uccb4\uc5d0\uc11c \uc218\uc9d1\ud558\uace0 \ud3c9\uac00\ud558\uc5ec \uac01 \ucc44\ub110 \ub0b4\uc5d0\uc11c \ucd94\uac00 \uae30\ud68c\ub97c \uc815\ud655\ud788 \ucc3e\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"informational-searcher-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc815\ubcf4 \uac80\uc0c9\uc790 \uc758\ub3c4<\/h3>\n<p>\uc815\ubcf4 \uac80\uc0c9 \ucffc\ub9ac\ub294 \uac80\uc0c9\uc790\uac00 \uc81c\uae30\ud55c \uba85\uc2dc\uc801 \ub610\ub294 \ubb35\uc2dc\uc801 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c SERP\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ube60\ub978 \ub2f5\ubcc0\uc774\ub098 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20, \ub274\uc2a4 \uce90\ub7ec\uc140, People Also Ask \ubaa9\ub85d \ubc0f \uc720\uae30\uc801 \ub9c1\ud06c\uac00 \ud3ec\ud568\ub41c \ub208\uc5d0 \ub744\ub294 \ub9ac\uce58 \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc815\ubcf4 \ucffc\ub9ac SERP\uc5d0\ub294 \uc720\ub8cc \ubaa9\ub85d\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. &quot;\uc2a4\uce74\ud504\ub97c \ubb36\ub294 \ubc29\ubc95&quot;\uc774\ub77c\ub294 \ucffc\ub9ac\uc5d0 \ub300\ud55c \uc544\ub798 \uc608\ub294 \uc774\ub7ec\ud55c SERP \uc694\uc18c \uba87 \uac00\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1SDSFwo.png\" alt=\"\" \/><\/p>\n<p><strong>\uc815\ubcf4 \ucffc\ub9ac \ubc0f SEO \uc804\ub7b5:<\/strong><\/p>\n<p>\uc815\ubcf4 \ucffc\ub9ac\ub294 SEO\uac00 \ube44\ube0c\ub79c\ub4dc \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uace0 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uba70 \uad8c\ud55c\uc744 \ud655\ub9bd\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0 \ub530\ub77c \uc815\ubcf4 \ucffc\ub9ac\ub97c \ub2e4\ub8e8\ub294 \ucf58\ud150\uce20\ub294 \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \ubcf4\uc644\ucc45 \uc5ed\ud560\uc744 \ud560 \uc218\ub3c4 \uc788\uace0 \uc8fc\uc694 \uc81c\ud488\uc744 \uad6c\uc131\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uccb4\ub294 \uad11\ubc94\uc704\ud55c \uae00\uc4f0\uae30, \uba40\ud2f0\ubbf8\ub514\uc5b4 \ub9ac\uc18c\uc2a4, \ub300\ud654\ud615 \uc694\uc18c\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud5a5\uc0c1\ud558\uace0 \uc628\ub77c\uc778 \uacbd\uc7c1\uc5c5\uccb4 \ud398\uc774\uc9c0\uc640 \ucc28\ubcc4\ud654\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub274\uc2a4 \ud3ec\ud138, \ube44\uc601\ub9ac \ub2e8\uccb4, \uae08\uc735 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4 \ubc0f \uad50\uc721 \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc0ac\uc6a9\uc790 \ucffc\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\uc5ec \uad00\ub828\uc131\uc744 \ubcf4\uc7a5\ud558\uace0 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud2b8\ub79c\uc7ad\uc158 \ucffc\ub9ac\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc815\ubcf4 \ucffc\ub9ac\ub97c \uc704\ud55c \uac15\ub825\ud55c SEO \uc804\ub7b5\uc740 \ud48d\ubd80\ud55c SERP \uae30\ub2a5\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc30\uce58\ub97c \ud655\ubcf4\ud558\ub824\uba74 SEO\ub294 \ub2e4\uc74c \uc804\ub7b5 \uad6c\ud604\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ucca0\uc800\ud55c \ud0a4\uc6cc\ub4dc \ubd84\uc11d\uacfc \ub3d9\ud5a5 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \uadfc\ubcf8\uc801\uc778 \uc9c8\ubb38\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc774\ud2b8\uc758 \uae30\uc874 \ucf58\ud150\uce20\ub97c \ud3c9\uac00\ud558\uc5ec \uc815\ubcf4 \ucffc\ub9ac\ub97c \ud574\uacb0\ud558\uace0 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc0dd\uc131\uc5d0 \ud544\uc694\ud55c \uaca9\ucc28\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud55c \ud398\uc774\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub300\uc0c1 SERP \uae30\ub2a5\uc5d0 \ub9de\ucdb0 \ucf58\ud150\uce20\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc27d\uac8c \uc18c\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uc870\ud654\ub41c \ub370\uc774\ud130\ub97c \ubc30\ud3ec\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774\ubbf8\uc9c0 \ubc0f \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\uace0 SEO \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc900\uc218\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc815\ubcf4 \uac80\uc0c9 \ucffc\ub9ac \ubc0f SEM \uc804\uc220:<\/strong><\/p>\n<p>SEM \uc804\ub7b5\uc740 \uc218\ub144\uc5d0 \uac78\uccd0 \ud06c\uac8c \ubc1c\uc804\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \ud22c\uc790\uc218\uc775\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \ud0a4\uc6cc\ub4dc\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub370\uc5d0\ub9cc \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c\ub294 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0 \uc7a0\uc7ac \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc804\ud658 \uc911\uc2ec \uac80\uc0c9\uc5b4\uc5d0 \ud45c\uc2dc\ub418\ub294 \uac83\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ub2e4\uc591\ud55c \uae30\uc5ec \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc815\ubcf4 \ucffc\ub9ac\uc5d0 \ub300\ud55c \uc804\ud658\uc5d0 \ub300\ud55c \uae30\uc5ec\ub3c4\ub97c \ud560\ub2f9\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\uac00 \ub354 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 \ub2e4\uc74c \uae30\uc5ec \ubaa8\ub378 \uc911 \ud558\ub098\ub97c \ud65c\uc6a9\ud560 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub370\uc774\ud130 \uae30\ubc18 \uae30\uc5ec<\/li>\n<li>\uc2dc\uac04 \uac00\uce58 \ud558\ub77d<\/li>\n<li>\uc120\uc758<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc720\ud615\uc758 \ucffc\ub9ac\uc758 \uacbd\uc6b0 SEO \ud300\uc774 \uac1c\ubc1c\ud55c \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uacfc \uac19\uc740 \ud3ec\uad04\uc801\uc778 \ucf58\ud150\uce20\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. SEM \ub0b4\uc5d0\uc11c \uc774\ub7ec\ud55c \ud2b8\ub798\ud53d\uc744 \ud655\ubcf4\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uc120\ud0dd\ud55c \ubc29\ubb38 \ud398\uc774\uc9c0\uc640 \uc77c\uce58\ud558\ub294 \ud2b9\uc815 \uac80\uc0c9\uc5b4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ud14d\uc2a4\ud2b8 \uad11\uace0\ub97c \uc2e4\ud589\ud558\uac70\ub098 \ub3d9\uc801 \uac80\uc0c9 \uad11\uace0(DSA)\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc9c0\uc815\ub41c \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \uad00\ub828 \uac80\uc0c9\uc5b4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ud2b8\ub798\ud53d\uc5d0 \uc774\uc0c1\uc801\uc778 \uad11\uace0 \ud615\uc2dd\uc744 \uacb0\uc815\ud558\ub824\uba74 \uc774 \ud2b8\ub798\ud53d\uc5d0 \uc124\uc815\ub41c \ubaa9\ud45c\uc640 \uc774\ub7ec\ud55c \uac80\uc0c9\uc5b4\uc5d0 \uc758\ud574 \ubc1c\uc0dd\ud558\ub294 \ud2b8\ub798\ud53d \uc591\uc744 \uc870\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc815\ubcf4 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uc2dc\uc791\ud558\ub294 \uace0\uac1d\uc758 \uacbd\uc6b0 \uc801\ub2f9\ud55c \uc608\uc0b0\uc73c\ub85c DSA \ud0c0\uac9f\ud305\uc744 \uc2dc\uc791\ud558\uace0 \ud2b8\ub798\ud53d \uc99d\uac00\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4\uc5d0\ub294 \ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud574 \ub354\uc6b1 \ub9de\ucda4\ud654\ub41c DSA \ud0c0\uac9f\uc774\ub098 \uac1c\ubcc4 \ud14d\uc2a4\ud2b8 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \ub3d9\uc2dc\uc5d0 \ubcf4\ub2e4 \uc804\ud658 \uc9c0\ud5a5\uc801\uc778 \uc785\ucc30 \uc811\uadfc \ubc29\uc2dd\uc744 \uc2e4\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc815\ubcf4 \ucffc\ub9ac \ud0c0\uac9f\ud305\uc744 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \uac80\uc0c9 \uc811\uadfc \ubc29\uc2dd<\/strong><\/p>\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\uc758 \uacbd\uc6b0 \uc815\ubcf4 \ucffc\ub9ac\uc5d0 \ub300\ud55c SEM \uc9c0\ucd9c\uc744 \uc815\ub2f9\ud654\ud558\ub294 \uac83\uc740 \ub354 \ub192\uc740 \uc218\uc900\uc758 \uc804\ub7b5 \ub610\ub294 \ube0c\ub79c\ub529 \uc774\ub2c8\uc154\ud2f0\ube0c\uc778 \uacbd\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 SEM \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 SEO\ub294 \uc720\ub8cc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc815\ubcf4 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ub354 \ub098\uc740 \ud22c\uc790 \uc218\uc775\uc744 \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud638 \uc774\uc775\uc774 \ub418\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \ucf58\ud150\uce20 \uc81c\uc791\uacfc \uad00\ub828\ub41c \ube44\uc6a9\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc815\ub2f9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"use-cases-technical-seo-technical-sem\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc0ac\ub840 \uc5f0\uad6c: \uae30\uc220 SEO + \uae30\uc220 SEM<\/h2>\n<h3><a id=\"organic-merchant-center-programs\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc790\uc5f0\uc0c1 \uc13c\ud130 \ud504\ub85c\uadf8\ub7a8<\/h3>\n<p>\ud53c\ub4dc \uad00\ub9ac\ub294 \ub9ce\uc740 SEM \ud300\uc774 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\ub294 \uc804\ubb38 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ube44\ube0c\ub79c\ub4dc Google \uc720\ub8cc \uac80\uc0c9 \ud074\ub9ad\uc758 89%\uac00 \ud604\uc7ac \ud53c\ub4dc \uae30\ubc18 \uc1fc\ud551 \uad11\uace0\uc5d0\uc11c \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4(\ucd9c\ucc98: Merkle 2020\ub144 1\ubd84\uae30 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubcf4\uace0\uc11c). \ucd5c\uadfc\uae4c\uc9c0 SEO \uc791\uc5c5\uc740 \ub300\ubd80\ubd84\uc758 \uc791\uc5c5\uc774 \ud06c\ub864\ub9c1, \uc778\ub371\uc2f1 \ubc0f \uc21c\uc704 \uc9c0\uc815\uc5d0 \uc9d1\uc911\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc774 \uce21\uba74\uc744 \uadf8\ub2e4\uc9c0 \uc6b0\uc120\uc2dc\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. Google\uac00 \uc1fc\ud551 \ud0ed \uc544\ub798\uc5d0 \ubb34\ub8cc \uc1fc\ud551 \ubaa9\ub85d\uc744 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \ub450 \ud300\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ubc95\uc73c\ub85c \ud611\uc5c5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc81c\ud488 \ud53c\ub4dc\uac00 Google \ud310\ub9e4\uc790 \uc13c\ud130 \ud45c\uc900\uc744 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc138\uc158, \uc218\uc775 \ubc0f \uae30\ud0c0 \uad00\ub828 \uc720\uae30\uc801 \uc9c0\ud45c\ub97c \ud3ec\ud568\ud558\ub294 \uc720\uae30\uc801 \uc1fc\ud551 \ubaa9\ub85d\uc5d0 \ub300\ud55c \ubcf4\uace0 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ubaa9 \uc5c5\ub370\uc774\ud2b8, \uc774\ubbf8\uc9c0 \ud14c\uc2a4\ud2b8, \uc124\uba85 \uc870\uc815 \ubc0f Google \uc81c\ud488 \ubd84\ub958 \uac15\ud654\ub97c \ud1b5\ud574 \ud53c\ub4dc\ub97c \uacf5\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><a id=\"crawling-and-navigation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\ud06c\ub864\ub9c1 \ubc0f \ud0d0\uc0c9<\/h3>\n<p>SEO \uad00\uc810\uc5d0\uc11c \ud06c\ub864\ub9c1\uacfc \ud0d0\uc0c9\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \ud06c\ub864\ub7ec\uc758 \ud398\uc774\uc9c0 \uac80\uc0c9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ubc18\uba74, SEM \uacb0\uacfc\ub294 \uc0ac\uc6a9\uc790 \ucffc\ub9ac\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc81c\ud488 \ub610\ub294 \uc81c\ud488 \uadf8\ub8f9\uc758 \uad00\ub828\uc131 \ubc0f \uc608\uc0c1 \ud074\ub9ad\ub960\uacfc \uc0ac\uc6a9\uc790 \ubc0f \uc0ac\uc6a9\uc790\uc758 \uc628\ub77c\uc778 \ud589\ub3d9\uc5d0 \ub300\ud55c \uac80\uc0c9 \uc5d4\uc9c4\uc758 \uc774\ud574\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc785\ucc30\uc758 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>SEO \ub370\uc774\ud130\uc640 \ud568\uaed8 SEM \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ucc3e\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\ub294 \ubd84\ub9ac\ub41c PDP(\uc81c\ud488 \ud45c\uc2dc \ud398\uc774\uc9c0) \ubc0f \uce74\ud14c\uace0\ub9ac\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SEM\uc758 \ud310\ub9e4 \ucd08\uacfc \uc131\uacfc \ubd84\uc11d\uc740 \uc774\ub7ec\ud55c \uc0ac\ud56d\uc744 \uc2e0\uc18d\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ud604\uc7a5 \ubc0f \uc790\uc5f0 \uac80\uc0c9\uc5d0\uc11c \uc131\uacfc\ub97c \uc7a0\uc7ac\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"sem-seo-and-the-user-experience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>SEM, SEO \ubc0f \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ud5a5\uc0c1<\/h3>\n<p>\uc720\uc0ac\ud55c \uc785\ucc30\uc5d0 \uc9c1\uba74\ud588\uc744 \ub54c SEM \ud300\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0\uc11c \uc5b4\ub5a4 \uac1c\ubcc4 \uc81c\ud488\uc774 \ub208\uc5d0 \ub744\uace0 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uc5ec \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud480 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \uad6c\uc131 \uc694\uc18c\uc778 \uc81c\ud488 \ud2b8\ub798\ud53d \ubc0f \ud310\ub9e4 \ucd94\uc138\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc804\uccb4 \uc81c\ud488 \ubc94\uc704\uc5d0 \ub300\ud55c \uacc4\uc808\uc801 \uc218\uc694\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. SEM \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488\ubcc4 \ubcf4\uace0\uc11c\ub97c \uac80\ud1a0\ud558\uc5ec SEM\uc774 \uc544\ub2cc \uc804\uccb4 \uc0ac\uc774\ud2b8 \ud310\ub9e4\uc640 \ube44\uad50\ud558\uc5ec SEM\uc744 \ud1b5\ud574 \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc81c\ud488\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd5c\uace0 \uc131\ub2a5\uc758 \uc81c\ud488\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba74 &quot;category \ud398\uc774\uc9c0\uc5d0\uc11c \ub208\uc5d0 \ub744\uac8c \ud45c\uc2dc\ud558\ub824\uba74 \uc5b4\ub5a4 \uc81c\ud488\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud574\uc57c \ud569\ub2c8\uae4c?&quot;\uc640 \uac19\uc740 \ub354 \uad11\ubc94\uc704\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 &quot;\uc5b4\ub5a4 \uc81c\ud488\uc774 \ub354 \ub098\uc740 \uac00\uc2dc\uc131\uc744 \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \uc788\ub098\uc694?&quot; \ub610\ub294 &quot;\uad00\ub828 \ud2b8\ub798\ud53d\uc774 \ub192\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ud658\ud558\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uc5ec \uc5b4\ub5a4 \uc81c\ud488\uc744 \ud560\uc778\ud574\uc57c \ud569\ub2c8\uae4c?&quot; SEM \uc81c\ud488 \uc131\ub2a5\uc744 \ud65c\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uae30\uc5c5\uc758 \uace0\uac1d \uae30\ubc18\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uad00\uc810\uc5d0\uc11c SEM \ud300\uacfc SEO \ud300 \ubaa8\ub450 \ud2b9\uc815 \ud398\uc774\uc9c0\ub97c \ub354 \uc798 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \uc790\uc8fc \ubc1b\uc2b5\ub2c8\ub2e4. SEM\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \ud398\uc774\uc9c0\uc758 \ud2b8\ub798\ud53d \uc591\uc774 \ub0ae\uac70\ub098 \uc720\ub8cc \uad11\uace0 \uc9c0\uc6d0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SEO\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc774\ub7ec\ud55c \ud398\uc774\uc9c0\ub294 \ucd5c\uc801\ud654\ub294 \uc798 \ub418\uc5c8\uc9c0\ub9cc \uacbd\uc7c1 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0\uc11c \uc21c\uc704\ub97c \ub9e4\uae30\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \ud398\uc774\uc9c0\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub450 \ud300 \ubaa8\ub450 \uace0\uac1d \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc1fc\ud551 \uc5ec\uc815\uc5d0\uc11c \uc774\ub7ec\ud55c \ud398\uc774\uc9c0\ub97c \ubc1c\uacac\ud558\uace0 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294 \ubc29\uc2dd\uc744 \uacf5\ub3d9\uc73c\ub85c \ud3c9\uac00\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud0d0\uc0c9 \uba54\ub274\uc5d0\uc11c \ud398\uc774\uc9c0\ub97c \uac15\uc870 \ud45c\uc2dc\ud558\uace0, \uc774\ub97c \uad00\ub828 \uc81c\ud488 \ud398\uc774\uc9c0\uc5d0 \ud1b5\ud569\ud558\uace0, \uc0ac\uc774\ud2b8\uc758 \uba38\ub9ac\uae00 \ubc0f \ubc14\ub2e5\uae00 \ucf58\ud150\uce20\uc5d0 \ud45c\uc2dc\ud558\ub294 \ub4f1\uc758 \uac04\ub2e8\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba74 \ubc29\ubb38\uc790\uac00 \ud398\uc774\uc9c0\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\ucc29\ud558\ub294\uc9c0\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"using-seo-sem-to-create-a-seamless-user-experience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\ud1b5\ud569\ub41c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc704\ud574 SEO \ubc0f SEM \ud65c\uc6a9<\/h2>\n<p>SEO \ub610\ub294 SEM \uc791\uc5c5 \uacf5\uac04 \ub0b4\uc5d0\uc11c\ub9cc \uc791\uc5c5\ud558\ub294 \uac83\uc740 \ud1b5\ud569 \uac80\uc0c9 \ubc29\ubc95\uc5d0 \uc775\uc219\ud558\uc9c0 \uc54a\uc740 \uac1c\uc778\uc5d0\uac8c \ud3b8\uc548\ud568\uc744 \ub290\ub084 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad50\ucc28\ucc44\ub110 \uae30\uc220\uc744 \ud0d0\uad6c\ud558\uae30 \uc704\ud574 \ud655\ub9bd\ub41c \ub8e8\ud2f4\uc744 \ub6f0\uc5b4\ub118\uc73c\ub824\uba74 \ud611\uc5c5 \uc804\ub7b5 \uad6c\ucd95\uc744 \uc704\ud55c \uae30\ubcf8 \ub2e8\uacc4\ub85c\uc11c \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac\uc18c\ud1b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\ub824\uba74 SEM \ubc0f SEO \ud300\uc774 \uc815\uae30\uc801\uc73c\ub85c \ubaa8\uc5ec \uc9c4\ud589 \uc911\uc778 \ud504\ub85c\uc81d\ud2b8\uc640 \ucc44\ub110 \ubaa9\ud45c\ub97c \ub17c\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5 \uc811\uadfc \ubc29\uc2dd\uc740 \ud601\uc2e0\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc774\uc5b4\uc9c0\uba70 \uac80\uc0c9 \ud300\uc774 \uc11c\ub85c\uc758 \uad00\uc810\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud558\uc5ec \ud55c \ud300\uc758 \ud1b5\ucc30\ub825\uc774 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc5d0\uac8c \ubd80\uac00 \uac00\uce58\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub294 \uc2dc\ub098\ub9ac\uc624\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc11c\ub85c \ub2e4\ub978 SEM \ub610\ub294 SEO \ud300\uc5d0\uc11c \uc77c\ud558\ub294 \uac1c\uc778\uc758 \uacbd\uc6b0 \ub2e4\ub978 \ucc44\ub110\uc5d0 \ub300\ud55c \ud638\uae30\uc2ec\uc744 \ud0a4\uc6b0\uba74 \uc5ec\uc804\ud788 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud300 \uad6c\uc870\ub85c \uc778\ud574 \uc77c\ubd80 \uae30\uc220\uc744 \uad6c\ud604\ud558\ub294 \ub370 \uc81c\ud55c\uc774 \uc788\uc744 \uc218 \uc788\uc9c0\ub9cc, \uc804\uccb4\uc801\uc778 \uac80\uc0c9 \uc5ec\uc815\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \uc911\uc2ec \uc9c8\ubb38\uc744 \uc81c\uae30\ud558\ub294 \uad00\ud589\uc744 \uc8fc\uc785\ud558\uba74 \uac1c\uc778\uc774 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uae30\ud68c\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"Google\uc758 \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd\uc774 SEO \ubc0f SEM \uc804\ub7b5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\uae4c? 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