{"id":3898,"date":"2024-04-10T17:57:33","date_gmt":"2024-04-10T09:57:33","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3898"},"modified":"2024-04-10T18:42:24","modified_gmt":"2024-04-10T10:42:24","slug":"what-is-account-based-marketing-abm","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/marketing\/\uacc4\uc815-\uae30\ubc18-\ub9c8\ucf00\ud305-abm\uc774\ub780-\ubb34\uc5c7\uc785\ub2c8\uae4c\/","title":{"rendered":"\ud0c0\uac9f \uc131\uc7a5 \uc7a0\uae08 \ud574\uc81c: \ub9c8\uc2a4\ud130 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)"},"content":{"rendered":"<p>\ub2e4\uc591\ud55c B2B \ub9c8\ucf00\ud130\ub4e4\uc740 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub0b4\uc5d0\uc11c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uac1c\ub150\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. ABM\uc740 \uc7a5\uae30\uc801\uc778 \uc218\uc775 \uc131\uc7a5\uc744 \uc7a5\ub824\ud558\ub824\ub294 \ub178\ub825\uc744 \ud1b5\ud574 \ub9ac\ub4dc \uc0dd\uc131\uc774\ub77c\ub294 \uae30\uc874\uc758 \ub2e8\uae30 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc774\ud574\ud558\uc2dc\ub098\uc694?<\/h2>\n<p>ABM\uc758 \ud575\uc2ec\uc740 \ub9c8\ucf00\ud305 \ub9ac\uc18c\uc2a4\ub97c \ud560\ub2f9\ud558\uc5ec \uace0\uc720\ud55c \ub300\uc0c1 \uacc4\uc815 \uc9d1\ud569\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uc804\uc220\uc785\ub2c8\ub2e4. ABM\uc5d0\ub294 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \uac04\uc758 \ud611\uc5c5\uc774 \ud544\uc694\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uacc4\uc815 \uc218\uc900\uc5d0\uc11c \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub824\uba74 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \uac04\uc758 \ub3d9\uae30\ud654\uac00 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uc870\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa9\ud45c? \ub354 \uc9e7\uc740 \uae30\uac04 \ub0b4\uc5d0 \uc218\uc775\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ub4dc \uc0dd\uc131\uc744 \uc704\ud574 \uad11\ubc94\uc704\ud55c \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0 ABM\uc744 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc601\uc5c5\ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc8fc\uc694 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \ub300\uc0c1 \uacc4\uc815 \ub0b4\uc758 \uad6c\ub9e4 \ud300\uc5d0 \ub300\ud55c \uc804\ubb38 \ud504\ub85c\uadf8\ub7a8\uacfc \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h2>ABM \uad6c\ud604\uc744 \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n<p>\uad6c\ub9e4 \ubc94\uc704\uac00 \ud655\ub300\ub428\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ud300\uc740 \uc218\uc775 \uc131\uc7a5\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uccd0\uc57c \ud55c\ub2e4\ub294 \ub354 \ud070 \uc555\ubc15\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc555\ub825\uc740 ABM \uc811\uadfc \ubc29\uc2dd\uc774 \ub110\ub9ac \ucc44\ud0dd\ub418\ub294 \ud575\uc2ec \uc774\uc720\uc785\ub2c8\ub2e4. ABM\uc740 \uac00\uc7a5 \uc720\ub9dd\ud558\uace0 \uac00\uce58\uac00 \ub192\uc740 \uacc4\uc815 \ub0b4\uc758 \uad00\uacc4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \uace0\uae09 SaaS \uc81c\ud488\uc774\ub098 \ucee8\uc124\ud305 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0 \uc911\uc18c\uae30\uc5c5, SMB, \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \uad11\ubc94\uc704\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucd94\uad6c\ud558\uae30\ubcf4\ub2e4\ub294 \uc218\uc694\uc640 \uc7ac\ubb34 \ub2a5\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub178\ub825\uacfc \uc790\uc6d0\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \uc601\uc5c5 \ubd80\uc11c\ub294 \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc744 \ucc38\uc5ec\uc2dc\ud0a4\uace0 \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ucc38\uc5ec \uc720\ub3c4 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ubcf4\ub2e4 \uc2e0\uc911\ud55c \uc804\ub7b5 \uac1c\ubc1c\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4\uc790\uac00 \uc810\uc810 \ub354 \uc790\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0b0\uc5c5\ubcc4 \uad00\uc2ec \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \uc9c0\uc6d0\uc744 \ucd94\uad6c\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc138\uc2ec\ud55c \uc804\ub7b5\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. ABM\uc5d0\uc11c\ub294 \uad6c\ub9e4 \ud300\uc758 \ubaa8\ub4e0 \uac1c\uc778\uacfc \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\uc744 \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9de\ucda4\ud654\ub294 \uc120\ubcc4\ub41c \uc18c\uc218\uc758 \uace0\uac00\uce58 \uacc4\uc815\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 \uac1c\uc778\ud654\ub294 \uc131\uacf5\uc801\uc778 \ud64d\ubcf4 \uac00\ub2a5\uc131\uc744 \ub192\uc774\uace0 \ucf58\ud150\uce20\uac00 \uac04\uacfc\ub418\uac70\ub098 \ubb34\uc2dc\ub420 \uac00\ub2a5\uc131\uc744 \uc904\uc785\ub2c8\ub2e4.<\/p>\n<h2>ABM\uc73c\ub85c\ubd80\ud130 \ub204\uac00 \uc774\uc775\uc744 \uc5bb\ub098\uc694?<\/h2>\n<p>\uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 ABM\uc774 \ud2b9\uc815 \ubd80\ubb38 \ub0b4\uc5d0\uc11c \uc18c\uc218\uc758 \uc911\uc694\ud55c \ud575\uc2ec \uacc4\uc815\uc774\ub098 \uacc4\uc815\uc744 \uc81c\uacf5\ud558\ub294 B2B \ud68c\uc0ac\uc5d0 \uac00\uc7a5 \uc720\ub9ac\ud558\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \uace0\uac00\uce58 \uacc4\uc815\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ud55c ABM\uc774 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 B2B \uc870\uc9c1\uc5d0 \uc720\ub9ac\ud560 \uc218 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uc218\uc900\uc5d0\uc11c ABM\uc740 \uc601\uc5c5, \ub9c8\ucf00\ud305 \ubc0f \uace0\uac1d\uc5d0\uac8c \uc0c1\ud638 \uc774\uc775\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>ABM\uc740 \uc601\uc5c5\ud300\uc774 \uc624\ub7ab\ub3d9\uc548 \ucc44\ud0dd\ud574 \uc628 \uacc4\uc815 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc744 \uc644\ubcbd\ud558\uac8c \ubcf4\uc644\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\ub97c \ud1b5\ud574 \uc601\uc5c5\ud300\uc740 \ud64d\ubcf4 \ud65c\ub3d9\uc5d0\uc11c \uac1c\uc778\uc801\uc778 \uc811\ucd09\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f \uad6c\ub9e4 \uc704\uc6d0\ud68c \uad6c\uc131\uc6d0\uc5d0\uac8c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\uba74 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uac00 \uac00\uc18d\ud654\ub418\uc5b4 \uc885\ub8cc\uc728\uc774 \ud5a5\uc0c1\ub418\uace0 \uac70\ub798\uac00 \ub354 \ube60\ub974\uac8c \uc885\ub8cc\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305\uc740 \ub610\ud55c \uc601\uc5c5\ud300\uc774 \uc804\ub7b5\uc801 \ud611\ub825\uc790\ub85c \uc778\uc2dd\ub418\ub294 \ub370\uc11c \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc740 \uc0ac\ub77c\uc9c0\ub294 \ub9ac\ub4dc\ub97c \uc81c\uacf5\ud558\ub294 \ub300\uc2e0 \ub450 \ud300\uc774 \ud569\uc758\ud55c \uc7a0\uc7ac\uc131\uc774 \ub192\uc740 \ubaa9\ud45c\uc758 \uc815\uc758\ub41c \ubaa9\ub85d\uc5d0 \ub300\ud574 \uc601\uc5c5\ud300\uacfc \ud611\ub825\ud569\ub2c8\ub2e4. \uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/tenten.co\/learning\/account-based-marketing\/\">ABM\uc744 \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\uc758 84%\ub294 \ud0c1\uc6d4\ud55c ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/a> \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ube44\ud574<\/p>\n<p>\ucd94\uac00\uc801\uc778 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub294 ABM\uc774 \ub9c8\ucf00\ud305 \ud300\uc758 \ub354 \ub113\uc740 \uc774\ud574\ub97c \ud5a5\uc0c1\uc2dc\ud0a8\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. <a href=\"https:\/\/tenten.co\/learning\/tag\/abm\/\">\ud0c0\uac9f \uace0\uac1d,<\/a> \uc5b4\ub5a4 \ucf58\ud150\uce20\uc640 \uba54\uc2dc\uc9c0\uac00 \uac00\uc7a5 \uc798 \uc5b4\uc6b8\ub9ac\ub294\uc9c0 \uc778\uc2dd\ud558\uc5ec \ub2e4\ub978 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uad8c\ud55c\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc740 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc758 \ud615\ud0dc\ub85c ABM\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \uac1c\uc778\ud654\ub41c \uc0c1\ud638 \uc791\uc6a9\uc744 \uc120\ud638\ud558\uba70 ABM\uc740 \uc774\ub7ec\ud55c \uc120\ud638\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ucda9\uc871\uc2dc\ud0b5\ub2c8\ub2e4. \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uc640 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub824\uba74 \uc120\uc81c\uc801\uc778 \ub178\ub825\uc774 \ud544\uc694\ud558\uba70, \uace0\uac1d\uc740 \uc774\ub97c \uc778\uc815\ud558\uace0 \ub192\uc774 \ud3c9\uac00\ud560 \uac83\uc774\uba70 \uad00\ub828 \ucf58\ud150\uce20\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>ABM \uc804\ub7b5\uc744 \uc704\ud55c \uc601\uc5c5\uacfc \ub9c8\ucf00\ud305 \uc870\uc815<\/h2>\n<p>\uc131\uacf5\uc758 \uad81\uadf9\uc801\uc778 \ube44\uacb0\uc740 \uc601\uc5c5\uacfc \ub9c8\ucf00\ud305\uc774 \ud1b5\ud569\ub41c \uacc4\uc815 \ud300\uc73c\ub85c \uae30\ub2a5\ud558\ub3c4\ub85d \ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\uc815\uc774 \uc5c6\uc73c\uba74 \ub300\uc0c1 \uace0\uac1d\uc740 \uc8fc\uc694 \uc758\uc0ac \uacb0\uc815\uc790\uc640 \ud6a8\uacfc\uc801\uc778 \ucc38\uc5ec\ub97c \uc704\ud55c \uae38\uc744 \ub2e6\ub294 \ub300\uc2e0 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc774 \ucda9\ub3cc\ud558\uba74\uc11c \ub2e8\uc808\ub41c \uacbd\ud5d8\uc744 \uacaa\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc131\uacf5\uc744 \ud5a5\ud55c \uc5ec\uc815\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc640 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 \uac04\uc758 \uba85\ud655\ud55c \uc758\uc0ac\uc18c\ud1b5\uc5d0\uc11c \uc2dc\uc791\ub418\uba70 \ub450 \uadf8\ub8f9 \ubaa8\ub450 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc804\ub7b5\uc5d0\uc11c \uac01\uc790\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uba74\uc11c \uc9c4\ud589\ub429\ub2c8\ub2e4. ABM \ud504\ub85c\uadf8\ub7a8\uc758 \uae30\ubcf8 \ubaa9\ud45c\uc640 \uad00\ub828\ud558\uc5ec \ucc98\uc74c\ubd80\ud130 \uc870\uc815\uc744 \uc124\uc815\ud558\uba74 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc774 \ub178\ub825\uc744 \ub3d9\uae30\ud654\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ucc38\uc5ec\ub97c \uc704\ud55c \uac00\uc7a5 \uc801\ud569\ud55c \ub300\uc0c1 \uace0\uac1d\uacfc \uc804\ub7b5\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubaa9\ud45c\ub294 \uc0c8 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uac70\ub098 \uae30\uc874 \uace0\uac1d\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\uc740 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \ub354 \uc791\uc740 \ubaa9\ud45c\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uac01 \uacc4\uc815 \ub0b4\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc758\uc0ac \uacb0\uc815\uc790\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub354 \ub9ce\uc740 \uace0\uc704\uae09 \uc57d\uc18d\/\ud68c\uc758 \uc77c\uc815 \uc7a1\uae30<\/li>\n<li>\ud310\ub9e4\uc8fc\uae30 \ub2e8\ucd95<\/li>\n<li>\ub354 \uac15\ub825\ud55c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud0a4\uc6b0\uac70\ub098 \uace0\uac1d \uc774\ud0c8\uc744 \uc904\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub354 \ub192\uc740 \ube44\uc728\uc758 \uc911\uc694\ud55c \uac70\ub798 \uc131\uc0ac<\/li>\n<li>\ub2f9\uc88c \uacc4\uc815 \ub0b4 \uc218\uc775 \uc99d\ub300<\/li>\n<\/ul>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uac1c\ubc1c<\/h2>\n<p>\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc774 \uacc4\uc815\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \ud68d\ub4dd\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud1b5\ud569 \uc811\uadfc \ubc29\uc2dd\uc744 \uacf5\uc720\ud558\uba74 \uacf5\uc720 \ubaa9\ud45c\ub97c \uc911\uc2ec\uc73c\ub85c \ud611\ub825\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc5d0\ub294 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305\uc774 \ud1b5\ud569\ub41c &quot;\uacc4\uc815 \ud300&quot;\uc758 \uad6c\uc131 \uc694\uc18c\ub85c \uae30\ub2a5\ud560 \uc218 \uc788\ub3c4\ub85d ABM \uc804\ub7b5\uc744 \uacf5\ub3d9 \uc0dd\uc131\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\ucc98\uc74c\uc5d0 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc601\uc5c5\ud300\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \uc2dd\ubcc4\ud55c \uacc4\uc815\uc5d0 \uc7ac\uc815 \uc790\uc6d0\uc744 \uc9d1\uc911\ud569\ub2c8\ub2e4. \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc740 \uacf5\ud1b5 \ubaa9\ud45c, \uba54\uc2dc\uc9c0, \ucf58\ud150\uce20, \uc2e4\ud589 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc0c1\ud638 \ub3d9\uc758\ud558\uace0 \uc9c0\ud45c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc131\uacf5 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. ABM \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uae30\ubcf8 \ub2e8\uacc4\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>1\ub2e8\uacc4: \uace0\uac00\uce58 \uacc4\uc815 \uc778\uc2dd<\/strong><\/h3>\n<p>\uae30\uc874 \uace0\uac1d \uae30\ubc18\uc744 \uc870\uc0ac\ud558\uc5ec \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc5d0 \ub300\ud55c \uadc0\ud558\uc758 \uc0dd\uac01\uacfc \uc77c\uce58\ud558\ub294 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc2ed\uc2dc\uc624. \uc774 \uc815\uc758\ub294 \uc5c5\uacc4 \ubc0f \uae30\ud0c0 \uc911\uc694\ud55c \uc124\uba85\uacfc \uac19\uc740 \uc694\uc18c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\uba70, \uadc0\uc0ac\uc758 \uc194\ub8e8\uc158\uc5d0 \uc798 \ucc38\uc5ec\ud558\uace0 \uc0c1\ub2f9\ud55c \ud3c9\uc0dd \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uc218\uc775\uc131 \uc788\uace0 \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc73c\ub85c \uadc0\uacb0\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud68c\uc0ac\uc640\uc758 \uad00\uacc4 \ud655\uc7a5\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uae30\uc874 \uacc4\uc815\uc744 \uae30\ub85d\ud558\uace0 \uc804\ub7b5\uc801 \uae30\uc900\uc5d0 \ub9de\ub294 \uc0c8 \uacc4\uc815\uc744 \ucc3e\uc73c\uc2ed\uc2dc\uc624. \uc0c8 \uacc4\uc815\uc758 \uacbd\uc6b0 \ud2b9\uc815 \uae08\uc561\uc744 \ud22c\uc790\ud574\uc57c \ud558\ub294 \uc989\uac01\uc801\uc778 \ud544\uc694\uc131\uc774 \uc788\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2\ub2e8\uacc4: \uac1c\uc778\uc744 \uacc4\uc815\uc5d0 \uc5f0\uacb0<\/strong><\/h3>\n<p>\uc911\uc694\ud55c B2B \uac70\ub798\uc5d0\uc11c \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud300\uc740 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \ud569\uc758\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ucd08\uae30 \ub2e8\uacc4\uc5d0\ub294 \ucd5c\uc885 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc778\uc2dd\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc784\ubb34\ub294 \uc774\ub7ec\ud55c \uc704\uc6d0\ud68c \uad6c\uc131\uc6d0\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\uc2dc\ud0a4\uace0 \uadf8\ub4e4\uc774 \uc870\uce58\ub97c \ucde8\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \ub9c8\ucf00\ud305 \ubaa9\uc801\uc73c\ub85c \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc744 \uace0\ub824\ud558\uba74 \ud2b9\uc815 \uacc4\uc815 \ub0b4\uc5d0\uc11c \uc911\uc694\ud55c \uc758\uc0ac \uacb0\uc815 \uc5ed\ud560\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa9\ub85d\uc5d0\ub294 CMO, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790, CIO \ubc0f CFO\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba85\uc2ec\ud558\uc138\uc694: \uac1c\ubcc4\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\ub294 \uc5f0\ub77d\ucc98\ub294 \uc804\uccb4 \uacc4\uc815\uc758 \ub9e5\ub77d\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uad6c\ub9e4 \uc704\uc6d0\ud68c\uc5d0 \uc18d\ud55c \uac01 \uac1c\uc778\uc758 \uad00\uc2ec\uc0ac\uc640 \uc694\uad6c \uc0ac\ud56d\uc744 \ud68c\uc0ac\uc758 \uc804\ub7b5\uc801 \ubaa9\ud45c\uc640 \uc5f0\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \uc774\ud574\uad00\uacc4\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0ac \ub54c \uc8fc\uc694 \ubaa9\ud45c\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub300\ud55c \ud569\uc758\ub97c \ucd09\uc9c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>3\ub2e8\uacc4: \ud0c0\uac9f \uc774\ub2c8\uc154\ud2f0\ube0c \uc815\uc758 \ubc0f \uc791\uc131<\/strong><\/h3>\n<p>\ubaa9\ud45c \uacc4\uc815\uacfc \uac1c\uc778\uc744 \uc120\ud0dd\ud55c \ud6c4\uc5d0\ub294 \uc774\ub4e4\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc744 \uad6c\uc131\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc721\uc131\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc801\uc778 ABM \ud504\ub85c\uadf8\ub7a8\uc758 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uacc4\uc815\uc758 \uad6c\ub9e4 \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \uadc0\uc911\ud55c \uc870\uc5b8\uacfc \uad50\uc721\uc744 \uc81c\uacf5\ud558\uba74 \uc131\uacf5 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&#8230;<\/p>\n<p>\ub9ce\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub9ac\uc18c\uc2a4\ub97c ABM\uc5d0 \ud560\ub2f9\ud560\uc9c0 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc5d0 \ud560\ub2f9\ud560\uc9c0 \uc758\ubb38\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\uac83\uc740 \ub458 \uc911 \ud558\ub098\uc758 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub458 \ub2e4 \ud604\ub300 \ub9c8\ucf00\ud305 \ud234\ud0b7\uc758 \uae30\ubcf8 \uad00\ud589\uc774\uba70 \uc11c\ub85c\ub97c \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc6c3\ubc14\uc6b4\ub4dc \uc804\ub7b5\uc744 \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\uc640 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \ub300\uc0c1 \uacc4\uc815 \ub0b4\uc758 \uac1c\uc778\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ub3d9\uc2dc\uc5d0 \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uc874\uc7ac\uac10\uc744 \ud1b5\ud574 \uba54\uc2dc\uc9c0\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uadc0\ud558\ub294 \uc720\uc6a9\ud558\uace0 \uad00\ub828\uc131\uc774 \ub192\uc740 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ud0c0\uac9f \uacc4\uc815\uc744 \uc720\uce58\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ub300\uc0c1 \uacc4\uc815\uc744 \uc5bb\uc744 \uac00\ub2a5\uc131\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc5d0 \uc644\ubcbd\ud558\uac8c \ub4e4\uc5b4\ub9de\uc9c0\ub9cc \uc2e4\uc218\ub85c \ub300\uc0c1 \ubaa9\ub85d\uc5d0\uc11c \uc0dd\ub7b5\ub41c \uacc4\uc815\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc778\ubc14\uc6b4\ub4dc \ub178\ub825\uc758 \uc131\uacf5\uc740 \ucf58\ud150\uce20\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uac80\uc0c9 \uac00\ub2a5\ud55c\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc73c\ubbc0\ub85c \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)\ub97c \uace0\ub824\ud558\uc5ec \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 B2B \uc870\uc9c1\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucf58\ud150\uce20\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uc720\uc775\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ud504\ub85c\ubaa8\uc158<\/h2>\n<p>\uacc4\uc815 \uae30\ubc18 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uba74 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ub300\uc0c1\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uacc4\uc815 \uae30\ubc18 \uc804\ub7b5\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uac01 \ub9c8\ucf00\ud130\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/seo.tenten.co\/ko\/channel\/\uacc4\uc815-\ud0c0\uac9f\ud305-\ub9c8\uc2a4\ud130\ud558\uae30-linkedin\/\">LinkedIn \uacc4\uc815 \ud0c0\uac9f\ud305<\/a>. \ub300\uc0c1 \ud68c\uc0ac \ubaa9\ub85d\uc744 \uc5c5\ub85c\ub4dc\ud558\uba74 \uacc4\uc815 \ud0c0\uac9f\ud305\uc774 \uc774\ub97c LinkedIn\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 1,300\ub9cc \uac1c \uc774\uc0c1\uc758 \ud68c\uc0ac \ud398\uc774\uc9c0\uc640 \ube44\uad50\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub354 \ub113\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uba74 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc5ed\ud560\uacfc \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \ub300\uc0c1 \uacc4\uc815 \ub0b4\uc758 \uc8fc\uc694 \uc758\uc0ac\uacb0\uc815\uc790\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uc811\ucd09\uc758 \uacbd\uc6b0 LinkedIn \uc2a4\ud3f0\uc11c \ucf58\ud150\uce20 \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uc120\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uba54\uc2dc\uc9c0 \uad11\uace0\ub97c \ud1b5\ud574 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4 \uc9c1\uc811 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacc4\uc815 \uae30\ubc18 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc9c0\ub9cc CFO\ub098 \uc870\ub2ec \ub2f4\ub2f9\uc790\uc640 \uac19\uc774 \uc7a0\uc7ac\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc870\uc0ac\ud558\uc9c0 \uc54a\ub294 \uc758\uc0ac \uacb0\uc815\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ub370 \ud2b9\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc774\ub294 \ub300\uc0c1 \uacc4\uc815 \ub0b4\uc5d0\uc11c \ubd09\uc0ac \ud65c\ub3d9\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc218\ub2e8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>LinkedIn Matched Audience \ucea0\ud398\uc778\uc758 \uc2dc\ud5d8\ud310\uc5d0\uc11c, <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences\">\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ud074\ub9ad \ud6c4 \uc804\ud658\uc728\uc774 \ud3c9\uade0 32% \uc99d\uac00\ud558\ub294 \uac83\uc744 \uad00\ucc30\ud588\uc2b5\ub2c8\ub2e4.<\/a> \ud074\ub9ad \ud6c4 \uc804\ud658\ub2f9\ube44\uc6a9\uc774 4.7% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>ABM \uc131\uacf5\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc77c\ubc18\uc801\uc778 \uacfc\uc81c<\/h2>\n<p>ABM \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dc\uc791\ud558\ub824\uba74 \ud5cc\uc2e0\uc801\uc778 \ub178\ub825\uacfc \uae30\ubc18\uc774 \ud544\uc694\ud558\uc9c0\ub9cc \uc131\uacf5\uc744 \ub2ec\uc131\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 B2B \uc870\uc9c1\uc5d0\uc11c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc65c \uc77c\ubd80 \uae30\uc5c5\uc740 ABM\uc744 \ud1b5\ud574 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uace0 \uc560\uc4f0\ub294 \uac78\uae4c\uc694?<\/p>\n<h3><strong>\uc62c\ubc14\ub978 \ub300\uc0c1 \uacc4\uc815\uc5d0 \ub300\ud55c \ub3d9\uc758 \uc2e4\ud328<\/strong><\/h3>\n<p>\ub9c8\ucf00\ud305\uacfc \ud310\ub9e4\uac00 \ub300\uc0c1 \uacc4\uc815\uacfc \uad00\ub828\ud558\uc5ec \ub3d9\uae30\ud654\ub418\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. ABM\uc758 \ud6a8\uc728\uc131\uc740 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\uc5d0 \ub2ec\ub824 \uc788\uc73c\uba70, \ub450 \uac00\uc9c0 \ubaa8\ub450 \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \uacc4\uc815\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. ABM \ud504\ub85c\uadf8\ub7a8\uc758 \uc774\ub7ec\ud55c \uae30\ubcf8 \uce21\uba74\uc744 \uc870\uc815\ud558\uc9c0 \ubabb\ud558\uba74 \ub2e4\ub978 \ubaa8\ub4e0 \uc804\uc220\uc774 \ud6a8\uacfc\uac00 \uc5c6\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc815\ud655\ud55c \uacf5\uc720 \ub370\uc774\ud130\uc758 \ubd80\uc871<\/strong><\/h3>\n<p>\ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc870\uc815\ud558\ub824\uba74 \ub300\uc0c1 \uacc4\uc815\uc744 \uc790\uc138\ud788 \uc124\uba85\ud558\ub294 \uacf5\uc720 \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc CRM \ub3c4\uad6c \ub4f1 \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub300\uc0c1 \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\ub294 \uacbd\uc6b0 \ub450 \uadf8\ub8f9\uc774 \ub3d9\uae30\ud654\ub418\uc9c0 \uc54a\ub294 \uac83\uc740 \ubd88\uac00\ud53c\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ubb34\ub9ac\ud55c \uae30\ub300<\/strong><\/h3>\n<p>ABM \ud504\ub85c\uadf8\ub7a8\uc774 \ud558\ub8e8\uc544\uce68\uc5d0 \ud310\ub9e4 \uc8fc\uae30\uc640 \uc218\uc775 \uacb0\uacfc\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ud0ac \uac83\uc774\ub77c\uace0 \uae30\ub300\ud558\ub294 \uac83\uc740 \ube44\ud604\uc2e4\uc801\uc785\ub2c8\ub2e4. \uae30\uc801\uc801\uc778 \uacb0\uacfc\ub97c \uae30\ub300\ud558\uae30\ubcf4\ub2e4\ub294 \ub2ec\uc131 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 ABM \ud504\ub85c\uadf8\ub7a8\uc774 \ucd94\uc9c4\ub825\uc744 \uc5bb\uc744 \ub54c\uae4c\uc9c0 \uadf9\uc801\uc778 \ubcc0\ud654\ubcf4\ub2e4\ub294 \uc810\uc9c4\uc801\uc778 \uac1c\uc120\uc744 \ubcf4\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uae0d\uc815\uc801\uc778 \uada4\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \ud55c \uc9c4\uc804\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc2e4\uc81c \uc0ac\ub840<\/h2>\n<p>\ub2e4\uc591\ud55c \ud601\uc2e0\uc801\uc778 \ub3c4\uad6c\uc640 \uae30\uc220\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ud5a5\uc0c1\ub41c \uc815\ud655\ub3c4\ub85c \ud0c0\uac9f \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5b4 ABM\uc758 \uc2e4\ud604 \uac00\ub2a5\uc131\uc774 \ub354\uc6b1 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 LinkedIn\uc740 ABM\uc744 \uc9c0\uc6d0\ud558\ub294 \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/account-targeting\">LinkedIn \uacc4\uc815 \ud0c0\uac9f\ud305<\/a>.<\/p>\n<p>LinkedIn \uacc4\uc815 \ud0c0\uac9f\ud305\uc744 \uc0ac\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub294 \ucd5c\uc6b0\uc120 \uc21c\uc704 \uacc4\uc815 \uc120\ud0dd\uc5d0 \ub300\ud574 LinkedIn \uc2a4\ud3f0\uc11c \ucf58\ud150\uce20 \ubc0f \uba54\uc2dc\uc9c0 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\uc790 \uc815\uc758\ud55c \ub2e4\uc74c \uc9c1\ubb34 \ub610\ub294 \uc5f0\uacf5\uc11c\uc5f4\uacfc \uac19\uc740 \ud504\ub85c\ud544 \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uacc4\uc815\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc870\uc9c1 \ub0b4\uc758 \uc801\uc808\ud55c \uac1c\uc778\uc5d0\uac8c \uc811\uadfc\ud569\ub2c8\ub2e4.<\/p>\n<h2>LinkedIn\uc5d0\uc11c ABM \uc804\ub7b5 \uac15\ud654<\/h2>\n<p>\uacc4\uc815 \ud0c0\uac9f\ud305\uacfc \uac19\uc740 \uace0\uc720 \uae30\ub2a5 \uc678\uc5d0\ub3c4 LinkedIn\uc740 \ub2e4\uc591\ud55c \uae30\ub2a5\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\">\ud30c\ud2b8\ub108 \uc194\ub8e8\uc158 \ubc0f \ud1b5\ud569<\/a> \ud50c\ub7ab\ud3fc\uc5d0\uc11c ABM \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc8fc\uc694 \ud30c\ud2b8\ub108\ub294 Terminus, Demandbase, Adobe, HubSpot \ub4f1\uc744 \ud3ec\ud568\ud558\uc5ec LinkedIn\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ub3c5\ud2b9\ud55c \uc11c\ube44\uc2a4 \ubc0f \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 <a href=\"https:\/\/tenten.co\/learning\/tag\/abm\/\">Tenten \ube14\ub85c\uadf8\uc758 ABM \ub9c8\ucf00\ud305<\/a>.<\/p>\n<h3>ABM\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/h3>\n<ul>\n<li><a href=\"https:\/\/tenten.co\/contact\">ABM \ud65c\uc131\ud654 \uc11c\ube44\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\uae4c? \uc9c0\uae08 \ubb34\ub8cc \ucee8\uc124\ud305\uc744 \uc608\uc57d\ud558\uc138\uc694<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/target-high-value-accounts-why-your-business-needs-account-based-cux1c\/?trackingId=ArGezTYURT6dk%2BbnhaSm%2FQ%3D%3D\">\uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc54c\uc544\ubcf4\ub824\uba74 Linkedin\uc744 \ud314\ub85c\uc6b0\ud558\uc138\uc694.<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\uafc8\uc758 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud558\uc138\uc694! \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc744 \ud1b5\ud574 \uac00\uce58\uac00 \ub192\uc740 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\uace0 \ucea0\ud398\uc778\uc744 \uac1c\uc778\ud654\ud558\uba70 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c ABM\uc758 \ud798\uc744 \uc54c\uc544\ubcf4\uc138\uc694.","protected":false},"author":1,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[],"ppma_author":[290],"class_list":{"0":"post-3898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock Targeted Growth: Master Account-Based Marketing (ABM) - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Attract &amp; retain dream clients! Learn how Account-Based Marketing (ABM) helps you focus on high-value accounts, personalize campaigns, and drive superior results. Discover the power of ABM for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ko\/marketing\/\uacc4\uc815-\uae30\ubc18-\ub9c8\ucf00\ud305-abm\uc774\ub780-\ubb34\uc5c7\uc785\ub2c8\uae4c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock Targeted Growth: Master Account-Based Marketing (ABM)\" \/>\n<meta property=\"og:description\" content=\"Attract &amp; retain dream clients! Learn how Account-Based Marketing (ABM) helps you focus on high-value accounts, personalize campaigns, and drive superior results. 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