{"id":3019,"date":"2024-03-24T22:29:12","date_gmt":"2024-03-24T14:29:12","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3019"},"modified":"2024-03-24T22:32:20","modified_gmt":"2024-03-24T14:32:20","slug":"mastering-ab-testing-on-wordpress-with-google-opti","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/advanced-seo\/google-opti\ub97c-\uc0ac\uc6a9\ud558\uc5ec-wordpress\uc5d0\uc11c-ab-\ud14c\uc2a4\ud2b8-\ub9c8\uc2a4\ud130\ud558\uae30\/","title":{"rendered":"Google Optimize\ub97c \uc0ac\uc6a9\ud558\uc5ec WordPress\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8 \ub9c8\uc2a4\ud130\ud558\uae30"},"content":{"rendered":"<p>WordPress \uc0ac\uc774\ud2b8\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uace0 \uc2f6\uc73c\uc2ed\ub2c8\uae4c? Google\uc758 \ubb34\ub8cc \ub3c4\uad6c\uc778 Google Optimize\ub294 \ud14c\ub9c8\uc640 \ud50c\ub7ec\uadf8\uc778\uc758 \ucf58\ud150\uce20\ub97c \ubaa8\ub450 \ud3ec\uad04\ud558\uc5ec \uc0ac\uc774\ud2b8 \uc804\uccb4\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8 \uc2dc\uc791\uc744 \ub2e8\uc21c\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\ubcf8 \uc124\uc815\uc5d0\ub294 \uc57d\uac04\uc758 \uc2dc\uac04\uc774 \ud544\uc694\ud558\uc9c0\ub9cc Google\uc758 \uc0c8\ub85c\uc6b4 \ubb34\ub8cc \ud50c\ub7ec\uadf8\uc778 \ub3c4\uc785\uc73c\ub85c \ud504\ub85c\uc138\uc2a4\uac00 \ud601\uc2e0\ub418\uc5b4 \ucf54\ub4dc \uc5c6\ub294 \uc124\uc815\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \uc774\ub7ec\ud55c \uac04\uc18c\ud654\ub41c \ubc29\ubc95\uc744 \uc548\ub0b4\ud558\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd08\uae30 \uc124\uc815 \uc7a5\uc560\ubb3c\uc744 \uadf9\ubcf5\ud55c \ud6c4\uc5d0\ub294 \ud6c4\uc18d A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud558\ub294 \uac83\uc774 \ube60\ub974\uace0 \uac04\ub2e8\ud55c \uc791\uc5c5\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2><a id=\"the-essence-of-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \ucd5c\uc801\ud654\uc758 \ubcf8\uc9c8<\/h2>\n<p>Google Optimize\ub294 \uc9c1\uad00\uc801\uc778 \uadf8\ub798\ud53d \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 A\/B \ud14c\uc2a4\ud2b8 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc774\ud2b8\uc758 \uc6d0\ub798 \ub808\uc774\uc544\uc6c3\uc774 WordPress\uc758 \ube14\ub85d \ud3b8\uc9d1\uae30, \ud0c0\uc0ac \ud398\uc774\uc9c0 \ube4c\ub354 \ub610\ub294 \ud50c\ub7ec\uadf8\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\uc791\ub418\uc5c8\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 Google Optimize\uc758 \uc2dc\uac01\uc801 \ud3b8\uc9d1\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \ud14c\uc2a4\ud2b8 \ubcc0\ud615\uc5d0 \ub9de\uac8c \ub514\uc790\uc778\uc744 \uad11\ubc94\uc704\ud558\uac8c \uc0ac\uc6a9\uc790 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud615\uc744 \uc124\uc815\ud55c \ud6c4 Google Optimize\uac00 \ub2f4\ub2f9\ud558\uc5ec \uc0ac\uc804 \uc815\uc758\ub41c \uae30\uc900\uc5d0 \ub530\ub77c \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \ub2e4\uc591\ud55c \ubc84\uc804\uc5d0 \ubd84\uc0b0\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ud2b9\uc815 \ubca4\uce58\ub9c8\ud06c \ub610\ub294 \uac1c\uc778\ud654\ub41c Google \ubd84\uc11d \ubaa9\ud45c\uc5d0 \ub300\ud574 \uac01 \ubc84\uc804\uc758 \uc131\ub2a5\uc744 \uc27d\uac8c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"implementing-google-optimize-on-wordpress\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>WordPress\uc5d0\uc11c Google \ucd5c\uc801\ud654 \uad6c\ud604<\/h2>\n<p>WordPress \ub0b4\uc5d0\uc11c Google Optimize\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \ub450 \uac00\uc9c0 \ud504\ub85c\uc138\uc2a4\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>Google \ucd5c\uc801\ud654\ub97c WordPress\uc640 \ud1b5\ud569<\/strong>: \uc77c\ud68c\uc131 \uc808\ucc28\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>Google Optimize\uc758 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec A\/B \ud14c\uc2a4\ud2b8 \uc791\uc131<\/strong>: \uac01 \ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud55c \ubc18\ubcf5 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ud29c\ud1a0\ub9ac\uc5bc\uc740 \ub450 \uad6c\uc131 \uc694\uc18c\uc5d0 \ub300\ud55c \uba85\ud655\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc801\uc808\ud558\uac8c \ub450 \uac1c\ub85c \ub098\ub204\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"connecting-google-optimize-with-wordpress\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google Optimize\ub97c WordPress\uc5d0 \uc5f0\uacb0\ud558\uae30<\/h2>\n<p>Google Optimize\ub97c WordPress \uc0ac\uc774\ud2b8\uc640 \ud1b5\ud569\ud558\ub824\uba74 \ub2e4\uc74c \ub450 \uac00\uc9c0 \uacbd\ub85c\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uacf5\uc2dd Site Kit \ud50c\ub7ec\uadf8\uc778\uc744 \ucc44\ud0dd\ud558\uc138\uc694<\/strong>: 2019\ub144 \ub9d0\uc5d0 \ucd9c\uc2dc\ub41c Google\uc758 WordPress\uc6a9 \uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \ud50c\ub7ec\uadf8\uc778\uc740 \uadc0\ud558\uc758 \uc0ac\uc774\ud2b8\ub97c Google \ucd5c\uc801\ud654(\ubd84\uc11d \ubc0f \uac80\uc0c9 \ucf58\uc194\uacfc \uac19\uc740 \ub2e4\ub978 Google \uc720\ud2f8\ub9ac\ud2f0\uc640 \ud568\uaed8)\uc5d0 \ub300\ud55c \uc5f0\uacb0\uc744 \ub2e8\uc21c\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf54\ub4dc \uc870\uac01\uc744 \uc218\ub3d9\uc73c\ub85c \ud1b5\ud569<\/strong>.<\/li>\n<\/ol>\n<p>\uc774 \uac00\uc774\ub4dc\ub294 Site Kit \ud50c\ub7ec\uadf8\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uac15\uc870\ud558\uba70 \uc62c\ud574\uc640 \uadf8 \uc774\ud6c4\uc758 \ucd5c\uace0\uc758 \ubc29\ubc95\uc73c\ub85c \ub2e8\uc21c\uc131\uacfc \ud6a8\uc728\uc131\uc744 \uc639\ud638\ud569\ub2c8\ub2e4.<\/p>\n<p>Site Kit \ud50c\ub7ec\uadf8\uc778\uc740 \uc0ac\uc774\ud2b8\uc758 \ud504\ub7f0\ud2b8 \uc5d4\ub4dc\uac00 Google \ucd5c\uc801\ud654 \ubc0f \ubd84\uc11d\uc5d0 \ud544\uc218\uc801\uc778 \uac83 \uc774\uc0c1\uc758 \ucd94\uac00 \uc2a4\ud06c\ub9bd\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uace0 \ucd5c\uc801\uc758 \uc131\ub2a5\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 Google \uc11c\ube44\uc2a4\uc5d0 \uc120\ud0dd\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Google\uc5d0\uc11c \uc9c1\uc811 \uacf5\uae09\ub418\ubbc0\ub85c \ud50c\ub7ec\uadf8\uc778\uc758 \uc2e0\ub8b0\uc131\uacfc \ud488\uc9c8\uc774 \ubcf4\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uac04\uc18c\ud654\ub41c \ud50c\ub7ec\uadf8\uc778 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \uae30\uc874\uc758 \uc218\ub3d9 \ucf54\ub4dc \uc0bd\uc785 \ubc29\ubc95\ubcf4\ub2e4 \ud6e8\uc52c \ub6f0\uc5b4\ub098\uba70 \ubc88\uac70\ub85c\uc6c0 \uc5c6\ub294 \uc124\uc815 \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"initiating-setup-with-google-site-kit\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \uc0ac\uc774\ud2b8 \ud0a4\ud2b8\ub85c \uc124\uc815 \uc2dc\uc791<\/h3>\n<p>WordPress.org\uc5d0\uc11c \ubb34\ub8cc Site Kit \ud50c\ub7ec\uadf8\uc778\uc744 \uc124\uce58\ud558\uace0 \ud65c\uc131\ud654\ud558\uc5ec \uc2dc\uc791\ud558\uc138\uc694. \ud65c\uc131\ud654 \ud6c4\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uba54\uc2dc\uc9c0\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. <strong>\uc124\uc815 \uc2dc\uc791<\/strong> \ud504\ub86c\ud504\ud2b8(\ub610\ub294 \ub2e4\uc74c\uc744 \ud1b5\ud574 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc74c) <strong>\uc0ac\uc774\ud2b8 \ud0a4\ud2b8<\/strong> \ub300\uc2dc\ubcf4\ub4dc \ud0ed), \ud544\uc694\ud55c \uacbd\uc6b0 \uc0ac\uc774\ud2b8\ub97c Google \uacc4\uc815\uacfc \uc5f0\uacb0\ud558\uace0 Google Search Console\uc744 \uc124\uc815\ud558\ub294 \uacfc\uc815\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc124\uc815 \uacfc\uc815\uc5d0\uc11c\ub294 WordPress \uc0ac\uc774\ud2b8\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\uc6a9 Google \ucd5c\uc801\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec \uc218\ub3d9 \ucf54\ub4dc \ud1b5\ud569\uacfc \uad00\ub828\ub41c \uc804\ud1b5\uc801 \ubcf5\uc7a1\uc131\uc744 \ud53c\ud560 \uc218 \uc788\ub294 \ubcf4\ub2e4 \uc811\uadfc\ud558\uae30 \uc27d\uace0 \ud6a8\uc728\uc801\uc778 \uacbd\ub85c\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-1-launching-with-google-site-kit-plugin\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>1\ub2e8\uacc4: Google \uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \ud50c\ub7ec\uadf8\uc778\uc73c\ub85c \uc2dc\uc791<\/h3>\n<p>WordPress.org\uc5d0\uc11c \ubb34\ub8cc\ub85c \uc81c\uacf5\ub418\ub294 Google \uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \ud50c\ub7ec\uadf8\uc778\uc744 \uc124\uce58\ud558\uace0 \ud65c\uc131\ud654\ud558\uc5ec \ud504\ub85c\uc138\uc2a4\ub97c \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n<p>\ud65c\uc131\ud654 \uc2dc, <strong>\uc124\uc815 \uc2dc\uc791<\/strong> \ud504\ub86c\ud504\ud2b8\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0yemuwv.png\" alt=\"\" \/><\/p>\n<p><em>\uc774 \ud504\ub86c\ud504\ud2b8\uac00 \ub098\ud0c0\ub098\uc9c0 \uc54a\ub354\ub77c\ub3c4 \ub450\ub824\uc6cc\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \ub2e4\uc74c\uc744 \ud1b5\ud574 \uacc4\uc18d \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc0ac\uc774\ud2b8 \ud0a4\ud2b8<\/strong> WordPress \ub300\uc2dc\ubcf4\ub4dc \ub0b4 \uc139\uc158.<\/em><\/p>\n<p>\uc774 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uba74 Google \uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \uc6f9\ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uc5ec \uc0ac\uc774\ud2b8\ub97c Google \uacc4\uc815\uacfc \uc5f0\uacb0\ud558\uace0 Google \uac80\uc0c9 \ucf58\uc194\uc774 \uc544\uc9c1 \uc124\uc815\ub418\uc9c0 \uc54a\uc558\ub2e4\uace0 \uac00\uc815\ud558\uc5ec \ucd08\uae30\ud654\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Gz5VYPK.png\" alt=\"\" \/><\/p>\n<p>\uc77c\ub828\uc758 \ud504\ub86c\ud504\ud2b8\ub294 Google \uacc4\uc815\uc744 \uc120\ud0dd\/\ub85c\uadf8\uc778\ud558\uace0 \ud544\uc694\ud55c \uad8c\ud55c\uc744 \ubd80\uc5ec\ud558\ub294 \uacfc\uc815\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uc544\uc9c1 \uc644\ub8cc\ub418\uc9c0 \uc54a\uc740 \uacbd\uc6b0 Search Console \uc124\uc815\uc5d0 \ucc38\uc5ec\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0pTiUnF.png\" alt=\"\" \/><\/p>\n<p>\uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \uac04\ub2e8\ud55c \uc778\uc99d \uc808\ucc28\uac00 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc644\ub8cc\ub418\uba74 WordPress \ub300\uc2dc\ubcf4\ub4dc\ub85c \ub3cc\uc544\uac00\ub77c\ub294 \uc54c\ub9bc\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-2-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>2\ub2e8\uacc4: Google \ubd84\uc11d\uacfc \ud1b5\ud569<\/h3>\n<p>Google Optimize\ub294 \uc6b4\uc601 \ub2a5\ub825\uc744 \uc704\ud574 Google Analytics\uc5d0 \uc758\uc874\ud558\ubbc0\ub85c Google Analytics\uc5d0 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \ub2e4\uc74c \uc774\uc815\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub85c \uc774\ub3d9 <strong>\uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \u2192 \uc124\uc815 \u2192 \ub354 \ub9ce\uc740 \uc11c\ube44\uc2a4 \uc5f0\uacb0<\/strong> WordPress \uc81c\uc5b4\ud310\uc5d0\uc11c \ub2e4\uc74c\uc744 \uc120\ud0dd\ud558\uc138\uc694. <strong>\ubd84\uc11d \uc124\uc815<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/p2Shm68.png\" alt=\"\" \/><\/p>\n<p>\ub610 \ub2e4\ub978 \uc2b9\uc778\uc744 \uc900\ube44\ud558\uc138\uc694. \ud074\ub9ad\uc758 \ud3ed\uc8fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc218\ub3d9 \ucf54\ub4dc \uc870\uc815\uc758 \ubcf5\uc7a1\uc131\uc5d0 \ube44\ud574 \uc9c0\ubd88\ud574\uc57c \ud560 \ube44\uc6a9\uc740 \uc801\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud074\ub9ad \ud6c4 \uc0ac\ud6c4 \uc2b9\uc778 <strong>\ud5c8\uc6a9\ud558\ub2e4<\/strong>, WordPress \ub300\uc2dc\ubcf4\ub4dc\ub85c\uc758 \ubcf5\uadc0\uac00 \uc784\ubc15\ud588\uc2b5\ub2c8\ub2e4. Google \ubd84\uc11d\uc744 \ucc98\uc74c \uc0ac\uc6a9\ud558\uc2dc\ub098\uc694? \uc0c8 \uacc4\uc815\uacfc \uc18d\uc131\uc744 \uc120\ud0dd\ud558\uac70\ub098 \uc0dd\uc131\ud558\ub77c\ub294 \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc774\uc804\uc5d0 \ub300\uccb4 \ubc29\ubc95\uc744 \ud1b5\ud574 Google Analytics\ub97c \uad6c\uc131\ud55c \uacbd\uc6b0 \ud50c\ub7ec\uadf8\uc778\uc740 \ub2e4\uc74c\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Pib1NbE.png\" alt=\"\" \/><\/p>\n<p>\uc774\ub97c \ud1b5\ud574 Google Analytics\uac00 \uc644\uc804\ud788 \ud1b5\ud569\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-3-crafting-a-google-optimize-container\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3\ub2e8\uacc4: Google \ucd5c\uc801\ud654 \ucee8\ud14c\uc774\ub108 \uc81c\uc791<\/h3>\n<p>WordPress \ub300\uc2dc\ubcf4\ub4dc \ub0b4\uc5d0\uc11c \ub9c8\ubb34\ub9ac\ud558\uae30 \uc804\uc5d0 &quot;\ucee8\ud14c\uc774\ub108&quot;\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 Google Optimize \uc0ac\uc774\ud2b8\ub97c \uc7a0\uc2dc \ub458\ub7ec\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc6f9 \uc0ac\uc774\ud2b8\uc758 A\/B \ud14c\uc2a4\ud2b8 \ub178\ub825\uc744 \uc704\ud55c \uc804\uc6a9 \uacf5\uac04\uc785\ub2c8\ub2e4.<\/p>\n<p>Google Optimize \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec Google \uc790\uaca9 \uc99d\uba85\uc73c\ub85c \ub85c\uadf8\uc778\ud558\uc138\uc694.<\/p>\n<p>\uc120\ud0dd\ud558\uc5ec \uc2dc\uc791 <strong>\uacc4\uc815 \ub9cc\ub4e4\uae30<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AUFq4s6.png\" alt=\"\" \/><\/p>\n<p>\ub2e4\uc74c \uc591\uc2dd\uc5d0 \uc138\ubd80 \uc815\ubcf4\ub97c \uc785\ub825\ud558\uc138\uc694. \uacc4\uc815 \uc774\ub984\uacfc \ud544\uc218 \uc870\uac74\uc5d0 \ub300\ud55c \ub3d9\uc758\uac00 \ud544\uc694\ud55c \uac04\ub2e8\ud55c \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/J1LvESv.png\" alt=\"\" \/><\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uc0ac\uc774\ud2b8\uc758 URL\uc774\ub098 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ub2e4\ub978 \uc2dd\ubcc4\uc790\ub97c \uc774\uc0c1\uc801\uc73c\ub85c \ubc18\uc601\ud558\ub294 \ucee8\ud14c\uc774\ub108 \uc774\ub984\uc744 \uc9c0\uc815\ud558\ub77c\ub294 \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/UjLpFkd.png\" alt=\"\" \/><\/p>\n<p>\uc120\ud0dd\ud558\ub2e4 <strong>\ub9cc\ub4e4\ub2e4<\/strong> \ub9c8\ubb34\ub9ac\ud558\uae30 \uc704\ud574.<\/p>\n<p>\uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub2e4\uc74c \ub2e8\uacc4\uc758 \ud544\uc218 \uc694\uc18c\uc778 GTM-XXXXXXX\ub85c \ub300\ud45c\ub418\ub294 \ucee8\ud14c\uc774\ub108 ID\uac00 \uacf5\uac1c\ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WE2UCwl.png\" alt=\"\" \/><\/p>\n<p>\uc774 ID\ub97c \uc798 \ubcf4\uad00\ud558\uc2ed\uc2dc\uc624. \uc9c4\ud589 \uacfc\uc815\uc5d0\uc11c \uadf8 \uc5ed\ud560\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-4-integrating-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>4\ub2e8\uacc4: Google \ucd5c\uc801\ud654\uc640 \ud1b5\ud569<\/h3>\n<p>\ud1b5\ud569 \ud504\ub85c\uc138\uc2a4\ub97c \ub9c8\ubb34\ub9ac\ud558\ub824\uba74 \ub2e4\uc74c\uc73c\ub85c \ub3cc\uc544\uac00\uc138\uc694. <strong>\uc0ac\uc774\ud2b8 \ud0a4\ud2b8 \u2192 \uc124\uc815 \u2192 \ub354 \ub9ce\uc740 \uc11c\ube44\uc2a4 \uc5f0\uacb0<\/strong> WordPress \ub300\uc2dc\ubcf4\ub4dc \ub0b4\uc5d0\uc11c <strong>\ucd5c\uc801\ud654 \uc124\uc815<\/strong> \uc635\uc158:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/82AFOl6.png\" alt=\"\" \/><\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c \uc81c\uacf5\ub41c \ud544\ub4dc\uc5d0 \uc774\uc804\uc5d0 \ud68d\ub4dd\ud55c \ucee8\ud14c\uc774\ub108 ID\ub97c \uc785\ub825\ud558\uace0 <strong>\ucd5c\uc801\ud654 \uad6c\uc131<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ik7vcH3.png\" alt=\"\" \/><\/p>\n<p>\uc774\ub85c\uc368 \ucf54\ub4dc \ud55c \uc904\ub3c4 \uac74\ub4dc\ub9b4 \ud544\uc694 \uc5c6\uc774 \uc124\uc815\uc774 \uc644\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><a id=\"initiating-ab-tests-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google Optimize\ub85c A\/B \ud14c\uc2a4\ud2b8 \uc2dc\uc791<\/h2>\n<p>Google Optimize\ub97c WordPress \uc0ac\uc774\ud2b8\uc640 \uc5f0\uacb0\ud558\uba74 \uc774\uc81c A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub294 \uacbd\ub85c\uac00 \uba85\ud655\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub294 Google Optimize \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc9c1\uc811 \uc791\uc131\ub418\uba70 \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 WordPress \ub300\uc2dc\ubcf4\ub4dc\ub97c \uadf8\ub300\ub85c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8 A\/B \ud14c\uc2a4\ud2b8\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><a id=\"starting-with-a-new%E2%80%9C-experience%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\uc0c8\ub85c\uc6b4 &#039;\uacbd\ud5d8&#039;\uc73c\ub85c \uc2dc\uc791\ud558\ub2e4<\/h3>\n<p>Google Optimize \uc6a9\uc5b4\uc5d0\uc11c\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c &quot;\uacbd\ud5d8&quot;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. Google Optimize \ucee8\ud14c\uc774\ub108\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \ub2e4\uc74c\uc744 \ud074\ub9ad\ud558\uc5ec \uccab \ubc88\uc9f8 \uacbd\ud5d8\uc744 \uc2dc\uc791\ud574 \ubcf4\uc138\uc694. <strong>\uac11\uc2dc\ub2e4<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fyJZXl1.png\" alt=\"\" \/><\/p>\n<p>\uc774 \uacbd\ud5d8\uc758 \uc774\ub984\uc744 \uc9c0\uc815\ud558\uace0 \uae30\ubcf8 \ud398\uc774\uc9c0(\ucee8\ud2b8\ub864)\uc758 URL\uc744 \uc9c0\uc815\ud558\ub77c\ub294 \ud31d\uc5c5\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. <em>WordPress \uc0ac\uc774\ud2b8\uc5d0 \uc774 \ud398\uc774\uc9c0\uac00 \uc544\uc9c1 \uc5c6\uc73c\uba74 \ubbf8\ub9ac \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/em><\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uc744 \uc120\ud0dd\ud558\uac8c \ub429\ub2c8\ub2e4. <strong>A\/B \ud14c\uc2a4\ud2b8<\/strong>, Google Optimize\ub294 \ub2e4\ubcc0\ub7c9 \ud14c\uc2a4\ud2b8\ub3c4 \uc218\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T40qG0O.png\" alt=\"\" \/><\/p>\n<p>\ub204\ub974\ub2e4 <strong>\ub9cc\ub4e4\ub2e4<\/strong> \uacc4\uc18d\ud558\ub824\uba74.<\/p>\n<h3><a id=\"crafting-your-test-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\ud14c\uc2a4\ud2b8 \ubcc0\ud615 \ub9cc\ub4e4\uae30<\/h3>\n<p>\uc774\uc81c Google \ucd5c\uc801\ud654 \ud3b8\uc9d1\uae30 \ub0b4\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \ubcc0\ud615\uc744 \uc124\uacc4\ud560 \uc900\ube44\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud074\ub9ad\ud574\uc11c \uc2dc\uc791\ud558\uc138\uc694 <strong>\ubcc0\ud615 \ucd94\uac00<\/strong> \ud14c\uc2a4\ud2b8 \uc911\uc5d0 \uc27d\uac8c \uae30\uc5b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ub984\uc744 \uc9c0\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bh8IhV0.png\" alt=\"\" \/><\/p>\n<p>Google \ucd5c\uc801\ud654\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \ubaa8\ub4e0 \ubcc0\ud615\uc5d0 \ud2b8\ub798\ud53d\uc744 \uade0\ub4f1\ud558\uac8c \ubd84\ubc30\ud558\uc9c0\ub9cc \uc774 &quot;\uac00\uc911\uce58&quot;\ub294 \uc6d0\ud558\ub294 \ub300\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcc0\ud615\uc758 \ucf58\ud150\uce20\ub098 \ub514\uc790\uc778\uc744 \uc870\uc815\ud558\ub824\uba74 <strong>\ud3b8\uc9d1\ud558\ub2e4<\/strong> \ub2e8\ucd94:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/CsRMjuO.png\" alt=\"\" \/><\/p>\n<p>\ucc98\uc74c \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 Google Optimize\uc758 Chrome \ud655\uc7a5 \ud504\ub85c\uadf8\ub7a8\uc744 \uc124\uce58\ud558\ub77c\ub294 \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub418\uc5b4 \ud3b8\uc9d1 \ud658\uacbd\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc124\uce58 \ud6c4 \ub2e4\uc74c\uc744 \ub204\ub985\ub2c8\ub2e4. <strong>\ud3b8\uc9d1\ud558\ub2e4<\/strong> \ud55c \ubc88 \ub354 \uc804\uc9c4\ud558\uae30 \uc704\ud574.<\/p>\n<p>Google Optimize\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ucd94\uac00 \ub3c4\uad6c\uc640 \ud568\uaed8 \ud398\uc774\uc9c0\uc758 \uc2e4\uc2dc\uac04 \ubbf8\ub9ac\ubcf4\uae30\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\uc815 \uc694\uc18c\ub97c \uc218\uc815\ud558\ub824\uba74 \ud574\ub2f9 \uc694\uc18c\ub97c \ud074\ub9ad\ud558\uae30\ub9cc \ud558\uba74 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubc84\ud2bc\uc744 \ud3b8\uc9d1\ud558\ub824\uba74 \ubc84\ud2bc\uc744 \uc120\ud0dd\ud558\uace0 \ud31d\uc5c5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubc84\ud2bc\uc758 \uc2a4\ud0c0\uc77c\uc774\ub098 \ubc30\uce58\ub97c \ubcc0\uacbd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc694\uc18c \ub0b4\uc758 \ud14d\uc2a4\ud2b8\ub97c \ubcc0\uacbd\ud558\ub824\uba74 <strong>\uc694\uc18c \ud3b8\uc9d1<\/strong> \ud31d\uc5c5\uc5d0\uc11c \uc120\ud0dd\ud558\uace0 <strong>\ud14d\uc2a4\ud2b8 \ud3b8\uc9d1<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uDIF2to.jpeg\" alt=\"\" \/><\/p>\n<p>\uc774\ub97c \ud1b5\ud574 \ud398\uc774\uc9c0\uc5d0\uc11c \uc9c1\uc811 \ud14d\uc2a4\ud2b8\ub97c \ud3b8\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/lBqyubu.jpeg\" alt=\"\" \/><\/p>\n<p>\ubcc0\ud615\uc744 \ucd94\uac00\ub85c \uc870\uc815\ud558\ub824\uba74 \uc774 \ub2e8\uacc4\ub97c \ubc18\ubcf5\ud558\uc138\uc694.<\/p>\n<p>\ud14c\uc2a4\ud2b8\ud558\ub824\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc644\ub8cc\ud55c \ud6c4 <strong>\uad6c\ud558\ub2e4<\/strong> \uc624\ub978\ucabd \uc0c1\ub2e8\uc5d0 \uc788\ub294 \ubc84\ud2bc\uc744 \ub204\ub978 \ub2e4\uc74c <strong>\uc644\ub8cc<\/strong> \uae30\ubcf8 Google \ucd5c\uc801\ud654 \uc778\ud130\ud398\uc774\uc2a4\ub85c \ub418\ub3cc\uc544\uac11\ub2c8\ub2e4.<\/p>\n<h3><a id=\"step-3-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3\ub2e8\uacc4: Google \ubd84\uc11d\uacfc \ud1b5\ud569<\/h3>\n<p>\ud14c\uc2a4\ud2b8 \ubcc0\ud615\uc774 \uc900\ube44\ub418\uba74 <strong>\uce21\uc815 \ubc0f \ubaa9\ud45c<\/strong> \uc9c0\uc5ed\uacfc \uba85\uc911 <strong>\ubd84\uc11d\uc5d0 \uc5f0\uacb0<\/strong> \ub2e8\ucd94. \uc774 \uc791\uc5c5\uc740 \ud14c\uc2a4\ud2b8 \ud65c\ub3d9\uc744 Google Analytics\uc758 \ubd84\uc11d \uae30\ub2a5\uacfc \ub3d9\uae30\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jTs4ZEv.png\" alt=\"\" \/><\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c \uadc0\ud558\uc758 \uc0ac\uc774\ud2b8\uc5d0 \ud574\ub2f9\ud558\ub294 Google Analytics \uc18d\uc131\uc744 \uc120\ud0dd\ud558\uc2ed\uc2dc\uc624. \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \ubd84\uc11d\uc744 \uc704\ud574 \ud2b9\uc815 \ub370\uc774\ud130 \ubcf4\uae30\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd \ud6c4 \ub2e4\uc74c\uc744 \ud074\ub9ad\ud558\uc138\uc694. <strong>\ub9c1\ud06c<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fJ7MV64.png\" alt=\"\" \/><\/p>\n<p>Google Optimize\ub294 \uc774 \uc2dc\uc810\uc5d0\uc11c \ucf54\ub4dc \uc870\uac01\uc744 \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc804 \ub2e8\uacc4\ub97c \ub530\ub974\uace0 Site Kit \ud50c\ub7ec\uadf8\uc778\uc744 \ud65c\uc6a9\ud588\ub2e4\uba74 \uc774 \ubd80\ubd84\uc740 \uc774\ubbf8 \ucc98\ub9ac\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub204\ub974\uc138\uc694 <strong>\uc644\ub8cc<\/strong> \uacc4\uc18d\ud558\ub824\uba74.<\/p>\n<h3><a id=\"step-4-establishing-objectives\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>4\ub2e8\uacc4: \ubaa9\ud45c \uc124\uc815<\/h3>\n<p>Analytics \ud1b5\ud569 \ubc14\ub85c \uc544\ub798\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \ubaa9\uc801\uc744 \uc815\uc758\ud560 \ucc28\ub840\uc785\ub2c8\ub2e4. \uc774\ud0c8\ub960 \uac10\uc18c, \uc804\ud658\uc728 \ud5a5\uc0c1, \ud2b9\uc815 \uc694\uc18c\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9 \uc99d\uac00 \ub4f1 \uba85\ud655\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c\ud560\uc9c0 \ubaa8\ub974\uc2dc\ub294 \ubd84\ub4e4\uc744 \uc704\ud574 <strong>\ubaa9\ub85d\uc5d0\uc11c \uc120\ud0dd<\/strong> \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MrffgIa.png\" alt=\"\" \/><\/p>\n<p>Google Analytics\uc5d0\uc11c \uad6c\uc131\ud55c \uc0ac\uc6a9\uc790 \uc815\uc758 \ubaa9\ud45c\uc640 \ud568\uaed8 \uc0ac\uc804 \uc815\uc758\ub41c \ub2e4\uc591\ud55c \ubaa9\ud45c\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubd84\ub958\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \uc758\ub3c4\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294 \ubaa9\ud45c\ub97c \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WGZg6aO.png\" alt=\"\" \/><\/p>\n<h3><a id=\"step-5-diagnostic-check\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>5\ub2e8\uacc4: \uc9c4\ub2e8 \ud655\uc778<\/h3>\n<p>\ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \uc6d0\ud65c\ud55c \uc791\ub3d9\uc744 \uc704\ud574 \uc9c4\ub2e8 \uc810\uac80\uc744 \uc218\ud589\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc744 \ud074\ub9ad\ud558\uc138\uc694. <strong>\uc9c4\ub2e8 \uc2e4\ud589<\/strong> \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uc2dc\uc791\ud558\ub824\uba74 \ubaa9\ud45c \uc544\ub798\uc5d0 \uc788\ub294 \uc635\uc158\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1cEx8jB.png\" alt=\"\" \/><\/p>\n<p>\ucd94\uc801 \uc2a4\ud06c\ub9bd\ud2b8\uc5d0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uba74 Google\uac00 \uacbd\uace0\ud569\ub2c8\ub2e4.<\/p>\n<p>Site Kit \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc810: \uae30\ubcf8\uc801\uc73c\ub85c \uc774 \ud50c\ub7ec\uadf8\uc778\uc740 \ub2e4\ub978 \uc218\ub9ce\uc740 Google Analytics \ud1b5\ud569\uacfc \ud568\uaed8 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