{"id":2977,"date":"2024-01-30T17:31:13","date_gmt":"2024-01-30T09:31:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2977"},"modified":"2024-01-30T17:40:37","modified_gmt":"2024-01-30T09:40:37","slug":"level-up-your-china-game-baidu-ad-pcc","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/marketing\/\uc911\uad6d-\uac8c\uc784-baidu-\uad11\uace0-pcc-\ub808\ubca8-\uc5c5\/","title":{"rendered":"\uc911\uad6d \uac8c\uc784 \ub808\ubca8 \uc5c5: \ub178\ub828\ud55c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uace0\uae09 Baidu PPC \uc804\ub7b5"},"content":{"rendered":"<p>Baidu PPC \uae30\ubcf8 \uc0ac\ud56d\uc744 \uc774\ubbf8 \uc54c\uace0 \uacc4\uc2ed\ub2c8\uae4c? \uac8c\uc784\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uc138\uc694! \uc774 \uace0\uae09 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \ud0a4\uc6cc\ub4dc \ud0c0\uac9f\ud305, \uc785\ucc30 \ucd5c\uc801\ud654 \ubc0f \ucea0\ud398\uc778 \ubd84\uc11d\uc744 \uc704\ud55c \uc804\ubb38\uac00 \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubc14\uc774\ub450AD(PPC)\ub85c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uace0 \uc911\uad6d \uc628\ub77c\uc778 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uc138\uc694.<\/p>\n<p>\uc911\uad6d\uc740 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub514\uc9c0\ud138\ud654\ub41c \uad6d\uac00 \uc911 \ud558\ub098\uc774\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc\ub294 <strong>\uc628\ub77c\uc778 \ud3c9\ud310<\/strong> \uadf8\ub9ac\uace0 <strong>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/strong>. \uadf8\ub807\uac8c \ud560 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 Baidu PPC \uad11\uace0(\ud074\ub9ad\ub2f9 \uc9c0\ubd88)\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. Baidu \uc720\ub8cc \uad11\uace0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc88b\uc740 \ubc29\ubc95\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. <strong>\uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uac00\uc2dc\uc131\uacfc \uc874\uc7ac\uac10\uc744 \ub192\uc785\ub2c8\ub2e4.<\/strong> (&#039;\uc911\uad6d Google&#039;\ub85c \uac04\uc8fc\ub428).<\/p>\n<p><strong>\ubc14\uc774\ub450<\/strong> \uc624\ub7ab\ub3d9\uc548 \uad11\uace0\ub97c \ud3ec\ud568\ud558\uc5ec \uc911\uad6d\uc758 \uc815\ubcf4 \uac80\uc0c9 \uc5d4\uc9c4\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Baidu PPC\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc740 \ubcf4\uae30\ub9cc\ud07c \uac04\ub2e8\ud558\uac70\ub098 \uc9c1\uad00\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc77c\ubd80\uac00 \uc788\uc2b5\ub2c8\ub2e4 <strong>Google \uad11\uace0 \ud615\uc2dd \uac04\uc758 \uc911\uc694\ud55c \ucc28\uc774\uc810<\/strong> \uc804 \uc138\uacc4 \ub2e4\ub978 \uad6d\uac00\uc5d0\uc11c\ub294 Baidu \uad11\uace0\ub97c \uac8c\uc7ac\ud569\ub2c8\ub2e4. \uc989, \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc704\ud574\uc11c\ub294 \uc774\ub7ec\ud55c \ucc44\ub110\uc774 \uae30\uc874 \ucc44\ub110\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub974\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud55c \uc5f0\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uac00\uc774\ub4dc\uc640 \ud568\uaed8 Baidu \uad11\uace0\ub97c \uc2dc\uc791\ud574 \ubcf4\uc138\uc694!<\/p>\n<h2>Baidu\uc5d0 \uad11\uace0\ud560 \uc218 \uc788\ub098\uc694?<\/h2>\n<p>Baidu\uc5d0 \uad11\uace0\ud558\ub294 \uac83\uc740 \uc911\uad6d \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774\uc9c0\ub9cc \uc2e0\uc911\ud558\uac8c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. Baidu\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub824\uba74 \uae30\uc5c5\uc740 \ub2e4\uc74c\uc744 \ucda9\uc871\ud574\uc57c \ud569\ub2c8\ub2e4. <strong>\uc0ac\uc5c5\uc790\ub4f1\ub85d\uc99d<\/strong> \uadf8\ub9ac\uace0 <strong>\uc911\uad6d \uc601\uc5c5 \ud5c8\uac00\uc99d<\/strong> \ub610\ub294 <strong>\ud574\uc678 \uc601\uc5c5 \ud5c8\uac00\uc99d<\/strong>.<\/p>\n<h2>Baidu: \uc911\uad6d \ucd5c\uace0\uc758 \uac80\uc0c9 \uc5d4\uc9c4<\/h2>\n<p>\uc774\uc0c1 <strong>2023\ub144 \uae30\uc900 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790 10\uc5b5 5\ucc9c\ub9cc \uba85<\/strong>, \uc911\uad6d \uc778\uad6c\ub294 \ube0c\ub79c\ub4dc \ud3c9\ud310, \ub9ac\ubdf0, \uc0ac\uc9c4, \ube44\ub514\uc624 \ub4f1\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \ucc3e\uae30 \uc704\ud574 \uc810\uc810 \ub354 \uc6f9\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc911\uad6d \uac80\uc0c9 \uc5d4\uc9c4\uc778 Baidu\ub294 <strong>\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0c1\ub2f4\ub41c \uc6f9\uc0ac\uc774\ud2b8 5\uc704<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/86sJlMh.png\" alt=\"Baidu PPC \uad11\uace0: \ud1b5\uacc4\" \/><\/p>\n<p>\uc8fc\ubcc0\uc744 \ub300\ud45c\ud558\ub294\ub370\uc694\u00a0<strong>\uac80\uc0c9 \uc5d4\uc9c4 \uc2dc\uc7a5 \uc810\uc720\uc728 70%<\/strong>. \uc774\uc5d0 \ube44\ud574 \uc911\uad6d\uc5d0\uc11c\ub294 Google\ub85c \uc778\ud130\ub137 \uc870\uc0ac\uac00 4%\ub9cc \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. Baidu\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc218\uce58\ub97c \uace0\ub824\ud558\uba74, \ube0c\ub79c\ub4dc\uac00 \uc911\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud560 \ub54c \uc544\ub984\ub2e4\uc6b4 \uac80\uc0c9 \uc5d4\uc9c4\uc778 Baidu\ub97c \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<h2>\uc911\uad6d \uad11\uace0: Baidu PPC \uad11\uace0<\/h2>\n<p>\uc778\ud130\ub137 \uad11\uace0 \uc2dc\uc7a5\uc740 \uc9c0\ub09c 10\ub144 \ub3d9\uc548 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 \uc131\uc7a5\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc911\uad6d\uc5d0\uc11c \uad11\uace0\ub97c \ud560 \ub54c \uc8fc\ubaa9\ud574\uc57c \ud560 \uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <strong>\uc0ac\uc6a9\uc790 \uce21\uba74\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ud50c\ub7ab\ud3fc<\/strong> \ubfd0\ub9cc \uc544\ub2c8\ub77c (\uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740) <strong>\uac01 \ud50c\ub7ab\ud3fc\uc758 \uc778\ud504\ub77c<\/strong> \uadc0\ud558\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc774 \ud574\ub2f9 \uc11c\ube44\uc2a4\uc5d0 \uc801\ud569\ud55c\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ub530\ub77c\uc11c Baidu\ub97c \uc0ac\uc6a9\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \uc815\ud655\ud558\uac8c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/K0lDx4F.gif\" alt=\"Baidu PPC \uad11\uace0: \uc608\" \/><\/p>\n<p>(\u00a9 \ud06c\ub77c\uc6b0\ub4dc)<\/p>\n<h3>Baidu \uc720\ub8cc\uad11\uace0\uc758 \uc8fc\uc694 \uc774\uc810<\/h3>\n<p>\ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\uc758 \uc810\uc9c4\uc801\uc778 \uc131\uc7a5\uc744 \uac10\uc548\ud560 \ub54c Baidu\ub294 \ub354 \ub098\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\uc5d0 \uacc4\uc18d\ud574\uc11c \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc218\uc775\uc131 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <strong>\ub354 \uad11\ubc94\uc704\ud558\uace0 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uce35\uc5d0 \ub3c4\ub2ec<\/strong>.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c Baidu\ub294 \uc911\uad6d \ubcf8\ud1a0\uc5d0\uc11c \uac74\ub108\ub6f8 \uc218 \uc5c6\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. <strong>\ubaa8\ub4e0 1\ub2e8\uacc4 \uc5f0\uad6c\uc758 70%<\/strong> \ubc14\uc774\ub450 \uac80\uc0c9\uc5d4\uc9c4\uc744 \uae30\ubc18\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Baidu\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub824\uba74 \uc911\uad6d\uc5b4 \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc774 \uc791\uc5c5\uc744 \ub3c4\uc640\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eeJ9aTy.jpg\" alt=\"Baidu PPC \uad11\uace0: Baidu\uc758 Innisfree\" \/><\/p>\n<p>\ubc14\uc774\ub450 \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc \uc774\ub2c8\uc2a4\ud504\ub9ac<\/p>\n<h3>Baidu \uc720\ub8cc \uad11\uace0: \ud074\ub9ad\ub2f9 \uc9c0\ubd88<\/h3>\n<p>Google\uc640 \ub2ec\ub9ac Baidu\uc758 DSP\/\ubbf8\ub514\uc5b4 \ubc30\ub108 \uad11\uace0\ub294 \uc8fc\ub85c \uad11\uace0\uc6a9\uc73c\ub85c \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\ubaa8\ub4e0 \uad11\uace0\uc758 \ub300\ubd80\ubd84\uc740 PPC(Pay-per-click)\uc785\ub2c8\ub2e4.<\/strong>. PPC \uac80\uc0c9 \uacb0\uacfc\ub294 \uc11c\uc591\uc5d0 \ube44\ud574 \uc720\ub8cc \uac80\uc0c9\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\uac00 \ub354 \ub192\uc740 \uc911\uad6d\uc5d0\uc11c\ub3c4 \ub2e4\ub974\uac8c \uc778\uc2dd\ub429\ub2c8\ub2e4. \uadf8 \uc774\uc720 \uc911 \ud558\ub098\ub294 Baidu \ud50c\ub7ab\ud3fc \uac1c\ubc1c \uc804\ubc18\uc5d0 \uac78\uccd0 PPC\uac00 \uc6b0\uc138\ud558\uace0 \uc911\uad6d \ub514\uc9c0\ud138 \ud50c\ub808\uc774\uc5b4\uac00 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\u00a0<\/p>\n<h3>\ubc14\uc774\ub450 PPC\uc758 \uc8fc\uc694 \uae30\ub2a5<\/h3>\n<ul>\n<li>\uad11\uace0 \uce74\ud53c\ub77c\uc774\ud305 2\uc904(\uad11\uace0 \ubc30\uce58\uc5d0 \ub530\ub77c \uc77c\ubc18\uc801\uc73c\ub85c \ud55c \uc904\ub9cc \ud45c\uc2dc\ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc74c)<\/li>\n<li>Baidu\uc758 \uc0c1\uc704 5\uac1c \uac80\uc0c9 \uacb0\uacfc<\/li>\n<li>\ube0c\ub79c\ub4dc \uc874<\/li>\n<li>\uc720\ub8cc \uad11\uace0\/\uc790\uc5f0 \uac80\uc0c9\uacb0\uacfc\ub294 \uad6c\ubcc4\ud558\uae30\uac00 \ub354 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0 \ud0a4\uc6cc\ub4dc \uc785\ucc30\uac00\ub294 \ubcc0\ub3d9\ub420 \uc218 \uc788\uc73c\ubbc0\ub85c \ucea0\ud398\uc778\uc744 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>Baidu \uad11\uace0, \ud2b9\ud788 \uac74\uac15 \ubc0f \uc758\uc57d\ud488\uc758 \uacbd\uc6b0\uc5d0\ub294 \uba3c\uc800 \uc804\ubb38\uac00\uc640 \uc0c1\ub2f4\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc81c\ud55c \uc0ac\ud56d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>PPC\uc758 \ud6a8\uc728\uc131\uc740 \ubd80\ubb38\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc885\uc885 Baidu PPC(\uc608: \ubd80\ub3d9\uc0b0 \ubc0f FMCG)\uc5d0\uc11c\ub294 \uace0\ubd80\uac00\uac00\uce58 \ud22c\uc790 \ub610\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc18c\uaddc\ubaa8 \uad6c\ub9e4\uac00 \uc131\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud654\uc7a5\ud488\uc740 \uc77c\ubc18\uc801\uc73c\ub85c Baidu PPC\uc640\ub3c4 \uc5f0\uad00\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>!\ubc14\uc774\ub450 PPC \uad11\uace0: \ub85d\uc2dc\ub545 \ubc14\uc774\ub450 \ube0c\ub79c\ub4dc \uc874<\/p>\n<p>\ub85d\uc2dc\ub545 \u2013 \ubc14\uc774\ub450 \ube0c\ub79c\ub4dc \uc874<\/p>\n<h2>Baidu PPC \uacc4\uc815\uc744 \uc124\uc815\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n<p>Baidu\uc758 PPC \uad11\uace0\ub97c \uc2e0\uccad\ud558\ub824\uba74 Baidu\uc5d0 \ud68c\uc0ac\uc758 \uc7a0\uc7ac\ub825\uacfc \uc2ec\uac01\uc131\uc744 \ud655\uc778\ud558\uace0 \uba87 \uac00\uc9c0 \uc5c4\uaca9\ud55c \uc804\uc81c \uc870\uac74\uc744 \uc874\uc911\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \ubb38\uc11c\ub97c \uc81c\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h4>Baidu \uc720\ub8cc \uad11\uace0: \uc804\uc81c\uc870\uac74<\/h4>\n<ul>\n<li><strong>\uacc4\uc815\uc744 \uac16\uace0\uc788\ub2e4<\/strong> Baidu\uc758 \uc720\ub8cc \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc5d0\uc11c<\/li>\n<li>\uc5f0\uacb0\uc744 \uad6c\ucd95\ud558\ub824\uba74 \ub77c\uc774\uc120\uc2a4\uc640 \uc790\uccb4 SAP CPI \ud14c\ub10c\ud2b8\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc911\uad6d\uc5b4 \uc6f9\uc0ac\uc774\ud2b8<\/li>\n<li>\ub4f1\ub85d\ub41c \ud68c\uc0ac \uc774\ub984\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc774\ub984\uacfc \ub3d9\uc77c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc5c5\uc790\ub4f1\ub85d\uc99d<\/li>\n<li>\ud68c\uc0ac \uc740\ud589 \uc138\ubd80\uc815\ubcf4<\/li>\n<li>\uc11c\ub958\uc5d0 \ud68c\uc0ac\/\uc778\uac10 \uc0ac\ubcf8<\/li>\n<\/ul>\n<h4>Baidu \uad11\uace0: \uc218\uc218\ub8cc \ubc0f \uaddc\uc815<\/h4>\n<p>\uadf8\uac83\uc744 \uace0\ub824\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\ub2e4 <strong>Baidu\uc5d0\uc11c\ub294 \ucd08\uae30 \uacb0\uc81c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong> \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 Baidu \uacc4\uc815\uc744 \uc124\uc815\ud569\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \uacc4\uc815\uc744 \uc0ac\uc6a9\ud558\ub824\uba74 \uc9c0\uc5ed\uc5d0 \ub530\ub77c \uc77c\ubd80 \uc218\uc218\ub8cc\ub97c \uc9c0\ubd88\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uaddc\uc81c \uce21\uba74\uc5d0\uc11c \uc911\uad6d\uc740 \uac74\uac15 \uc81c\ud488, \ub3c4\ubc15, \uae08\uc735 \ub4f1\uc5d0 \uad00\ud574\uc11c \uc5c4\uaca9\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uc0b0\uc5c5\uc5d0 \uc885\uc0ac\ud558\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud55c \uaddc\uce59\uc740 \ub354\uc6b1 \uc5c4\uaca9\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, &#039;1\ub4f1, \ucd5c\uace0, \ucd5c\uace0 \uc218\uc900, \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c, \ubcf4\uc99d&#039; \ub4f1\uacfc \uac19\uc740 \uc77c\ubd80 \ub2e8\uc5b4\ub294 Baidu\uc5d0\uc11c \uae08\uc9c0\ub418\uc5b4 \uc788\uc73c\uba70 \uadc0\ud558\uc758 \uac83\uc784\uc744 \uc99d\uba85\ud558\uc9c0 \uc54a\ub294 \ud55c \uad11\uace0 \uce74\ud53c\uc5d0 \uae30\ud638\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. <strong>\ubaa8\ub4e0 \uc815\uce58\uc801\uc778 \ub0b4\uc6a9\uc744 \ud53c\ud558\uc138\uc694<\/strong> \uc2a4\uce94\ub4e4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc73c\ubbc0\ub85c \uac8c\uc2dc\ud558\ub294 \ucf58\ud150\uce20\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uc138\uc694.<\/p>\n<h2>Baidu\uc640 Google \uc720\ub8cc \uad11\uace0\uc758 \uc8fc\uc694 \ucc28\uc774\uc810<\/h2>\n<p>\uba87 \uac00\uc9c0 \uc720\uc0ac\uc810\uc774 \uc788\uc9c0\ub9cc Baidu\uc5d0\uc11c \uad11\uace0 \uc804\ub7b5\uacfc \uac00\uc2dc\uc131\uc744 \ucd5c\uc801\ud654\ud558\ub824\uba74 \uc774 \ub450 \uac00\uc9c0 \uac80\uc0c9 \uc5d4\uc9c4 \uac04\uc758 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc5b4\ub5a4 \ub9c1\ud06c\uac00 &#039;\uad11\uace0&#039;\uc778\uc9c0 \uc790\uc5f0\uc801\uc778 \uacb0\uacfc\uc778\uc9c0 \ub35c \uba85\ud655\ud568<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dLJZ8OM.jpg\" alt=\"Baidu PPC \uad11\uace0: Nike \uad11\uace0\" \/><\/p>\n<p>Baidu\uc758 Nike \uad11\uace0<\/p>\n<p>Google\uc758 \ub208\uc5d0 \ub744\ub294 \uad11\uace0 \uc139\uc158\uacfc \ub2ec\ub9ac, <strong>Baidu\ub294 \ub354 \ubbf8\ubb18\ud55c \ucc38\uc870\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4<\/strong> \ud398\uc774\uc9c0 \uc0c1\ub2e8\uc758 \uc720\ub8cc \ub9c1\ud06c\uc640 \uc790\uc5f0 \uac80\uc0c9\uacb0\uacfc\ub97c \uad6c\ubd84\ud558\ub824\uba74 \uad11\uace0\ubb38\uc548 \uc544\ub798\uc5d0 \ud45c\uc2dc\ud558\uc138\uc694.<\/p>\n<p>\uc774\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\uac00 \uc720\ub8cc \uacb0\uacfc\uc640 \ubcd1\ud569\ub418\ubbc0\ub85c PPC\uc5d0 \ucc38\uc5ec\ud558\ub294 \ud68c\uc0ac\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>SEO\ub97c \uc0ac\uc6a9\ud55c Baidu PPC: \uc720\uae30\uc801 \uacb0\uacfc \ucd5c\uc801\ud654<\/h3>\n<p>\uc911\uad6d \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud558\ub8e8 \uc885\uc77c \uc778\ud130\ub137\uc744 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uc720\uae30\uc801\uc73c\ub85c \uc21c\uc704\ub97c \ub9e4\uae30\ub294 \uac83\uc740 <strong>\uadc0\ud558\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc9c8\uc801\uc778 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/strong>. \uac00\ub2a5\ud55c \ucd5c\uc120\uc758 \ubc29\ubc95\uc73c\ub85c Baidu\ub97c \ud65c\uc6a9\ud558\ub824\uba74 \ub450 \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, PPC\ub85c \uc2dc\uc791\ud558\uc5ec \ucd08\uae30 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud55c \ub2e4\uc74c \uc810\ucc28\uc801\uc73c\ub85c SEO \uc8fc\ub3c4 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7WZhzb0.jpg\" alt=\"Baidu PPC \uad11\uace0: \uc608\" \/><\/p>\n<h3>Google \uad11\uace0\ubcf4\ub2e4 Baidu PPC \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \ubb38\uc790\uac00 \ud5c8\uc6a9\ub429\ub2c8\ub2e4.<\/h3>\n<p>\uc5d0 \ube44\ud574 <strong>Google \uc560\ub4dc\uc6cc\uc988<\/strong>, \uad11\uace0 \uba54\ud0c0 \uc81c\ubaa9\uacfc \uad00\ub828\ud558\uc5ec Baidu\uc5d0 \ub354 \ub9ce\uc740 \ubb38\uc790\ub97c \uc791\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc591\uc740 <strong>\uc81c\ubaa9 50\uc790, \uad11\uace0\ubb38\uc548 \uac01 \uc904 80\uc790<\/strong> (\ucd1d 2\uc904) \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ud2b9\ubcc4 \ud589\uc0ac\ub97c \uc790\uc138\ud788 \uc124\uba85\ud560 \uc218 \uc788\ub294 \uacf5\uac04\uc774 \ub354 \ub9ce\uc544 \uc774\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>Baidu PPC\uc5d0\uc11c \uad11\uace0\ubb38\uc548\uc758 \uccab \ubc88\uc9f8 \uc904 \uc0ac\uc6a9\ud558\uae30<\/h3>\n<p>\uc560\ub4dc\uc6cc\uc988\uc640 \ub2ec\ub9ac \uad11\uace0\uc8fc\ub294 \uccab \uc904\uc5d0\ub9cc \uae00\uc744 \uc4f8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ubc14\uc774\ub450 \uad11\uace0<\/strong> \uadf8\ub9ac\uace0 \ub450 \ubc88\uc9f8 \uc904\uc740 \ube44\uc6cc\ub450\uc138\uc694. \uadf8\ub7ec\ub098 Baidu \uad11\uace0\uc758 \ub450 \uc904\uc5d0 \ubaa8\ub450 \uc4f0\uae30\ub85c \uacb0\uc815\ud558\ub354\ub77c\ub3c4 \ud45c\uc2dc \uc704\uce58\uc5d0 \ub530\ub77c \ubc18\ub4dc\uc2dc \ud45c\uc2dc\ub418\uc9c0\ub294 \uc54a\ub294\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Baidu\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub450 \uc904\uc758 \uad11\uace0\ubb38\uc548\uc744 \ubaa8\ub450 \ud45c\uc2dc\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong> \uad11\uace0\uac00 \uac00\uc7a5 \ub192\uc740 \uc218\uc900\uc758 \uad00\ub828\uc131\uc744 \ub2ec\uc131\ud558\uc9c0 \ubabb\ud55c \uacbd\uc6b0. \uc0c1\ub2e8 \uc704\uce58\uc5d0\ub294 \ub450 \ub77c\uc778\uc774 \ubaa8\ub450 \ud45c\uc2dc\ub418\uc9c0\ub9cc \uac00\uc7a5 \ub0ae\uc740 4\uac1c \uc704\uce58\uc5d0\ub294 \uadf8\ub807\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub450 \ubc88\uc9f8 \uc904\uc774 \ud45c\uc2dc\ub418\uc9c0 \uc54a\uc544\ub3c4 \ubb38\uc81c\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \uad11\uace0\uc758 \uccab \ubc88\uc9f8 \uc904\uc740 (\ubb38\ubc95 \ubc0f \uc758\ubbf8 \uce21\uba74\uc5d0\uc11c) \ub3c5\ub9bd\uc801\uc73c\ub85c \uc791\uc131\ub420 \uc218 \uc788\ub3c4\ub85d \uc791\uc131\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ubb38\uc790 \ud0a4\uc6cc\ub4dc \uc120\ud0dd<\/h3>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc5d0\ub294 \ub2e4\uc591\ud55c \ud14c\ub9c8 \uadf8\ub8f9\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 **20-30\uac1c\uc758 \ud0a4\uc6cc\ub4dc \uc138\ud2b8\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc815\uae30\uc801\uc73c\ub85c \uc218\ud589\ud574\uc57c \ud558\ub294 \ubc29\ubb38 \ud398\uc774\uc9c0\/\uc0ac\uc774\ud2b8 \uac10\uc0ac \ub355\ubd84\uc5d0 \uc774\ub7ec\ud55c \ud0a4\uc6cc\ub4dc\uc758 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud65c\ub3d9\ubd84\uc57c\uc5d0 \ub530\ub77c \uac00\uaca9\uc774 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc73c\ub098, \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc73c\uba70, \uc5f0\ub77d\uc8fc\uc2dc\uba74 \ubc29\ubc95\uc744 \uc124\uba85\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3ABFw3h.jpg\" alt=\"Baidu PPC \uad11\uace0: PPC \ub300 SEO\" \/><\/p>\n<p>\ucc38\uace0\ud558\uc138\uc694 <strong>A\/B \ud14c\uc2a4\ud2b8<\/strong> \uc77c\ubc18\ud654\ub41c \uc6a9\uc5b4\uc640 \ud2b9\uc815 \uc6a9\uc5b4\ub97c \ube44\uad50\ud558\uace0 \uadf8\uac83\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc218\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc815\ud655\ud55c \ud0a4\uc6cc\ub4dc\ub294 \uc9c8\uc801\uc778 \ud2b8\ub798\ud53d\uc744 \ub354 \ub9ce\uc774 \uc720\ub3c4\ud558\uace0 \ube44\uc6a9\ub3c4 \uc800\ub834\ud569\ub2c8\ub2e4. \ud2b8\ub798\ud53d \uc218\uc900\uc774 \ub0ae\uc73c\uba74 \uc18c\uaddc\ubaa8\ub85c \uc6b4\uc601\ud558\ub294 \uacbd\uc6b0 PPC \uc608\uc0b0 \ube44\uc6a9\uc744 \uc904\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\uc0b0\uc774 \ud070 \ucea0\ud398\uc778\uc758 \uacbd\uc6b0 \uac00\uc7a5 \ub9ce\uc774 \uac80\uc0c9\ub418\uac70\ub098 \uc778\uae30 \uc788\ub294 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \uc785\ucc30 \ubc0f \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uac00\uc7a5 \ub192\uc740 \uc218\uc900\uc758 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc608\uc0b0\uc774 \uc5ec\ub7ec \uae30\uac04\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. <strong>\uc0ac\uc804 \uc815\uc758\ub41c \ucea0\ud398\uc778 \uae30\uac04<\/strong>. \ud544\uc694\ud55c \uc608\uc0b0\uc744 \uad6c\uc131\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \uac83\uc744 \uacc4\ud68d\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3>&#039;\ud2b9\ubcc4 \uc81c\uc548&#039;\uc740 \uc911\uad6d\uc5d0\uc11c \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4<\/h3>\n<p>\uc911\uad6d\uc5d0\uc11c\ub294 \uc138\uacc4 \uc5b4\ub290 \uacf3\ubcf4\ub2e4 \uc18c\ube44\uc790\ub4e4\uc774 \ud2b9\ubcc4\ud55c \uac70\ub798\ub97c \uc120\ud638\ud558\uba70, \uc774\ub4e4 \uc911 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uc81c\ud488\uc744 \ub354 \uc800\ub834\ud55c \uac00\uaca9\uc5d0 \uad6c\uc785\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc548\ub2e4\uba74 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 <strong>\uc0c1\ub300\uc801\uc73c\ub85c \uacf5\uaca9\uc801\uc778 \ud2b9\ubcc4 \uc81c\uc548\uc740 Baidu\uc5d0\uc11c \uaf64 \ud45c\uc900\uc801\uc785\ub2c8\ub2e4.<\/strong>.<\/p>\n<p>\uadf8\ub7ec\uae30 \uc704\ud574\uc11c\ub294 \ud2b9\ubcc4 \uc81c\uc548\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc904 \uac83\uc778\uc9c0 \uac15\uc870\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ubcc4 \uc81c\uc548\uc5d0 \ub300\ud55c \uad11\uace0 \uce74\ud53c\ub97c \uc791\uc131\ud558\uace0 \ucd5c\ub300\ud55c \uc124\ub4dd\ub825\uc744 \uac16\uace0 \ud560\uc778 \uac00\uaca9\uc744 \uc81c\uc2dc\ud558\uace0 \ud2b9\ubcc4 \uc81c\uc548\uc774 \uc5b8\uc81c \uc885\ub8cc\ub418\ub294\uc9c0 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fkowEJA.jpg\" alt=\"Baidu PPC \uad11\uace0: \ub791\ucf64 \uad11\uace0\" \/><\/p>\n<p>\ub791\ucf64 618 \ud2b9\uac00 (\uc911\uad6d \uc911\ub144 \uc1fc\ud551 \ud398\uc2a4\ud2f0\ubc8c)<\/p>\n<p>\uc0ac\ub78c\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ubcf4\ub2e4 PPC \ub9c1\ud06c\uc5d0 \uc788\ub294 \uc81c\uc548\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uae30\uc6b8\uc785\ub2c8\ub2e4. <strong>SEO \ubc0f \uc21c\uc704<\/strong> <strong>\uc790\uc5f0 \uac80\uc0c9\uacb0\uacfc<\/strong> \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. Baidu\ub97c \ud65c\uc6a9\ud558\ub824\uba74 \uc608\uc0b0\uc5d0 \ub530\ub77c \ub450 \uac00\uc9c0 \uae30\uc220\uc744 \uacb0\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc911\uad6d\uc5b4 \uad11\uace0 \uce74\ud53c\ub77c\uc774\ud305<\/h3>\n<p>\uc774\uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d\uacfc\uc758 \uc801\uc808\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 CTR\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \ub354 \ub192\uc740 ROI\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ucf58\ud150\uce20\ub294 \ub2e8\uc21c\ud788 \ubc88\uc5ed\ud560 \uc218 \uc5c6\uc73c\uba70 \ubc88\uc5ed\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <strong>\uc911\uad6d \uc2dc\uc7a5\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uace0 \ub9de\ucda4\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong> <strong>\ub530\ub77c\uc11c<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2TVoclO.jpg\" alt=\"Baidu PPC \uad11\uace0: Baidu\uc758 \uac94\ub791 \uac80\uc0c9 \uacb0\uacfc\" \/><\/p>\n<p>\ubc14\uc774\ub450\uc5d0\uc11c \uac94\ub9b0\uc744 \uac80\uc0c9\ud558\uba74<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ud2b9\ubcc4 \uc81c\uc548\uc5d0 \ub300\ud55c \uc5b8\uae09\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \uc124\uba85\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4 \ubd80\ubb38\uacfc \uc81c\uc548\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc640 \uc11c\ube44\uc2a4\ub97c \uc81c\uc2dc\ud558\ub294 \ubc29\ubc95\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud2b9\uc815 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud55c \uc911\uad6d\uc5b4 \ub79c\ub529 \ud398\uc774\uc9c0<\/h3>\n<p>\uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc635\uc158\uc73c\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ubbc0\ub85c \ud2b9\uc815 \uc81c\ud488 \uc720\ud615 \ubc0f \uce74\ud14c\uace0\ub9ac\uc5d0 \ub300\ud55c \ub85c\uceec \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub354\uc6b1\uc774, \ub2f9\uc2e0\uc740\ud574\uc57c <strong>\uc815\uc801 \ud398\uc774\uc9c0 \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815<\/strong> Baidu\uc5d0\uc11c\ub294 \ub85c\ub529 \ud398\uc774\uc9c0 \uc18d\ub3c4\uac00 \uace0\ub824\ub418\uba70 \uadc0\ud558\uc758 \uc21c\uc704\ub3c4 \uc774\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0q7oWfT.jpg\" alt=\"Baidu PPC \uad11\uace0: Dior \uc6f9\uc0ac\uc774\ud2b8\" \/><\/p>\n<p>\ub514\uc62c\uc758 \uc911\uad6d \ud648\ud398\uc774\uc9c0<\/p>\n<h3>Google AdWords\ubcf4\ub2e4 \ubd80\uc815\uc801\uc778 \ub2e8\uc5b4\uac00 \uc801\uc2b5\ub2c8\ub2e4.<\/h3>\n<p>\uc774\ub294 AdWords\uc5d0 \uc81c\uc678 \ud0a4\uc6cc\ub4dc\ub97c \ub098\uc5f4\ud558\ub294 \ub370 \uc775\uc219\ud55c \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \ub098\uc05c \uc18c\uc2dd\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. Baidu\ub294 \ucd1d <strong>\uc81c\uc678 \ud0a4\uc6cc\ub4dc 100\uac1c<\/strong>, Google AdWords\ubcf4\ub2e4 \ud6e8\uc52c \uc801\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc8fc\ub97c \uc704\ud55c \uad8c\uc7a5\uc0ac\ud56d\uc740 \ucea0\ud398\uc778 \uc218\uc900\uc5d0\uc11c \uac00\uc7a5 \uc9e7\uc740 100\uac1c\uc758 \uc81c\uc678\uc5b4\ub97c \uc120\ud0dd\ud558\uc5ec \uac00\ub2a5\ud55c \ud55c \ub9ce\uc740 \ud544\uc218 \uc81c\uc678\uc5b4 \ubc0f \uc870\ud569\uc744 \ud3ec\ud568\ud558\uace0 \uad11\uace0\uadf8\ub8f9 \uc218\uc900\uc5d0\uc11c \uc81c\uc678\uc5b4\ub97c \ucd94\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>Baidu\uc758 \ud3b8\uc9d1\uae30 \ub3c4\uad6c \ub2e4\uc6b4\ub85c\ub4dc<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dCIS62L.jpg\" alt=\"Baidu PPC \uad11\uace0: Baidu \ud3b8\uc9d1\uc790\uc758 \ub3c4\uad6c\" \/><\/p>\n<p>Baidu \ud3b8\uc9d1\uae30 \ub3c4\uad6c \uc6f9\ud398\uc774\uc9c0<\/p>\n<p>Baidu\ub97c \ub9c8\uc2a4\ud130\ud558\uace0 \ud65c\uc6a9\ud558\ub824\uba74 Baidu\uc758 \ud3b8\uc9d1\uae30 \ub3c4\uad6c\ub97c \ub370\uc2a4\ud06c\ud1b1\uc5d0 \uc9c1\uc811 \ub2e4\uc6b4\ub85c\ub4dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc911\uad6d\uc5b4\uc5d0 \ub2a5\ud1b5\ud558\uc9c0 \uc54a\ub2e4\uba74 \uc601\uc5b4 \ubc84\uc804\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uae30\ub2a5\uc740 \uaf64 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc560\ub4dc\uc6cc\uc988 \uc5d0\ub514\ud130\uc640 \uc720\uc0ac<\/strong>. \uadf8\ub7ec\ub098 \uadc0\ud558\uc758 \uacc4\uc815\uc774 \uc911\uad6d \uc774\uc678\uc758 \uc9c0\uc5ed\uc5d0 \uc788\ub294 \uacbd\uc6b0 \uc5c5\ub85c\ub4dc, \ub2e4\uc6b4\ub85c\ub4dc \ubc0f \uc131\ub2a5 \ub370\uc774\ud130 \uac80\uc0c9\uc5d0 AdWords Editor\ub97c \uc0ac\uc6a9\ud560 \ub54c\ubcf4\ub2e4 \uc2dc\uac04\uc774 \ud6e8\uc52c \ub354 \uc624\ub798 \uac78\ub9b4 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0 \uc720\uc758\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3>PPC \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \ubcf4\uace0<\/h3>\n<p><strong>\ucd94\uc801 \ucc44\ub110<\/strong> \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc704\ud574\uc11c\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\uac00 \uac00\uc7a5 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uace0, \uac00\uc7a5 \ub9ce\uc740 \ub9e4\ucd9c\ub85c \uc804\ud658\ud558\uace0, \uac00\uc7a5 \uc624\ub7ab\ub3d9\uc548 \uc0ac\uc774\ud2b8\uc5d0 \uba38\ubb3c\uace0, \uc5ec\ub7ec \ubc88 \uc7ac\uc9c4\uc785\ud558\ub294\uc9c0 \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud558\uace0 \ub2e4\uc74c\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <strong>\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uac80\uc0c9\uc5b4<\/strong> \uac80\uc0c9\ucc3d\uc5d0 &#039;\ud3ec\uc9c0\uc154\ub2dd\/\uc704\uce58&#039;\ub97c \uc785\ub825\ud558\uc138\uc694.<\/p>\n<h3>\uc911\uad6d\uc758 \ud074\ub9ad \uc0ac\uae30 \ub300\uc751<\/h3>\n<p>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 <strong>\ud074\ub9ad \uc9c0\ucd9c<\/strong> \ub9e4\uc77c\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc608\uc0b0\uc744 \uc81c\ud55c\ud558\uc5ec \ud074\ub9ad \uc0ac\uae30(\uacbd\uc7c1\uc5c5\uccb4\uc758 \ud5c8\uc704 \ud074\ub9ad)\ub97c \ud574\uacb0\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c \uc7a0\uc7ac\uc801\uc778 \ud074\ub9ad \uc0ac\uae30\ub97c \uc2dd\ubcc4\ud558\ub824\uba74 \uc77c\uc77c \ud3c9\uade0 \ud074\ub9ad\ub960\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub2e4\ud589\ud788 \ubc14\uc774\ub450\uc5d0\uc11c\ub294 \ucd5c\uadfc \uc0ac\uae30 \uc0c1\ud669 \ud074\ub9ad \uc2dc \uace0\uac1d \ubcf4\uace0, \ubd84\uc11d, \ubcf4\ud638\ub97c \ub2f4\ub2f9\ud558\ub294 \ud300\uc744 \uc2e0\uc124\ud574 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc9c0 \uc804\ubb38\uac00\ub97c \uc774\uc6a9\ud558\ub294 \uc911\uc694\ud55c \uc774\uc720 \uc911 \ud558\ub098\ub294 \ud604\uc9c0 \uc804\ubb38\uac00\uac00 \uc774\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc9c4\uc815\ud55c \ud074\ub9ad\uacfc \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc8fc\uc81c\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\uc73c\uc2dc\uba74 \uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2dc\uba74 \uc800\ud76c \uc804\ubb38\uac00\uac00 Baidu\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud560 \ubaa8\ub4e0 \uac83\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uTqBJG4.jpg\" alt=\"\uc911\uad6d \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc \ud504\ub85c\ubaa8\uc158\" \/><\/p>\n<h3>\ubc14\uc774\ub450 \ud53c\ub2c9\uc2a4 \ub124\uc2a4\ud2b8<\/h3>\n<p>Baidu\uc5d0\ub294 Baidu Phoenix Nest\ub77c\ub294 \uc774\ub984\uc758 Google Ad Words\uc640 \uac19\uc740 PPC(\ud074\ub9ad\ub2f9 \uc9c0\ubd88) \ud50c\ub7ab\ud3fc\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Phoenix\uc640 Ad Words\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc740 <strong>Baidu\uc758 \ud50c\ub7ab\ud3fc\uc740 \uc9c0\ucd9c \uc218\uc900\uc5d0 \ub530\ub77c \uc6f9\uc0ac\uc774\ud2b8 \uc21c\uc704\ub97c \ub354 \ub192\uac8c \ub9e4\uae41\ub2c8\ub2e4.<\/strong>. \ub300\uc870\uc801\uc73c\ub85c, Ad Words\uc758 \uacbd\uc6b0 \uac80\uc0c9 \ubb38\uad6c\uc640 \ube44\uad50\ud558\uc5ec \uc0ac\uc774\ud2b8 \ucf58\ud150\uce20\uc758 \uad00\ub828\uc131\uc774 CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9)\ub97c \ub192\uc774\uace0 PPC \uc21c\uc704\uc5d0\uc11c \ub354 \ub098\uc740 \uc704\uce58\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. (\uc911\uad6d\uc758 \uc720\ub8cc \uad11\uace0\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30\u00a0<strong>\uc5ec\uae30<\/strong>).<\/p>\n<h2>Baidu \uad11\uace0 \ud50c\ub7ab\ud3fc: Baidu Tuigang(\u767e\u5cf6\u63a8\u5e7f)<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/z2z6euf.jpg\" alt=\"Baidu PPC \uad11\uace0: Baidu \uad11\uace0 \ud50c\ub7ab\ud3fc\" \/><\/p>\n<p><em>\ubc14\uc774\ub450 \ud22c\uc774\uac15<\/em><\/p>\n<p><strong>Baidu Tuigang\uc740 PPC(\ud074\ub9ad\ub2f9 \uc9c0\ubd88) \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/strong> Google AdWords \ubc0f Adsense\uc640 \uc720\uc0ac\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 Baidu\uc758 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc640 Baidu \uc0dd\ud0dc\uacc4 \ub0b4\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad00\ub9ac \uc778\ud130\ud398\uc774\uc2a4\ub294 \uc8fc\ub85c \uc911\uad6d\uc5b4\ub85c \ub418\uc5b4 \uc788\uc9c0\ub9cc \uc601\uc5b4 \ubc84\uc804\ub3c4 \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8, \uc774 \uc11c\ube44\uc2a4\ub294 \uc911\uad6d \ubc0f \uae30\ud0c0 \ub3d9\uc544\uc2dc\uc544 \uc9c0\uc5ed\uc5d0 \uc0ac\uc5c5 \ub4f1\ub85d \uc8fc\uc18c\uac00 \uc788\ub294 \ud68c\uc0ac\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uc720\uc758\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. Baidu \uc720\ub8cc \uad11\uace0\ub294 \uc720\uae30\uc801 \ubaa9\ub85d\uacfc \ud568\uaed8 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<h2>Baidu\uc758 \uc720\ub8cc \uad11\uace0 \uc720\ud615(PPC \uc81c\uc678)<\/h2>\n<h3>\ud504\ub85c\ud14c\ub9c8<\/h3>\n<p>\uc774 \uc11c\ube44\uc2a4\ub294 Baidu Union \ud68c\uc6d0\uc5d0\uac8c \uc81c\uacf5\ub418\uba70 \ud2b9\uc815 \uc6f9\ud398\uc774\uc9c0\uc640 \uc74c\uc545 \ud50c\ub808\uc774\uc5b4, \uc571, \ub370\uc2a4\ud06c\ud1b1 \uc571 \ub4f1\uc5d0 \ud504\ub85c\ubaa8\uc158 \ub9c1\ud06c\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 Baidu Tuigang\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4 \uad00\ub828 \uac80\uc0c9\uc5b4\uc5d0 \ub354 \uc801\ud569\ud558\uae30 \ub54c\ubb38\uc5d0 \ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \ub54c<\/p>\n<h3>\ubc30\uce58 \ube44\uc6a9 \uc9c0\ubd88(P4P)<\/h3>\n<p>\uc774 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \uad00\ub828 \uac80\uc0c9\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ub9c1\ud06c\uc640 \uc815\ubcf4\ub294 \uad00\ub828 \ud0a4\uc6cc\ub4dc\uc5d0 \ub530\ub77c Baidu\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, P4P \ub355\ubd84\uc5d0 \uac80\uc0c9 \uacb0\uacfc \ub0b4\uc5d0\uc11c \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4 \uc0ac\uc774\ud2b8\ub97c \uc6b0\uc120\uc801\uc73c\ub85c \ubc30\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(Google\uc640 \ubc18\ub300).<\/p>\n<h3>\ubc14\uc774\ub450 TV<\/h3>\n<p>\ubc14\uc774\ub450\uc758 \uad11\uace0 \uc11c\ube44\uc2a4\ub294 \uc8fc\ub85c \uc601\uc0c1 \uad11\uace0\ub97c \ubaa9\uc801\uc73c\ub85c \ud558\uba70, \ubc14\uc774\ub450 \uc5f0\ud569 \ud68c\uc6d0\uc0ac \ud648\ud398\uc774\uc9c0\uc5d0\uc11c \uc774\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc0ac\uc774\ud2b8\uc640 \uc704\uce58\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc815\ubcf4 \ud53c\ub4dc \uad11\uace0<\/h3>\n<p>2016\ub144\uc5d0 \ucd9c\uc2dc\ub41c \uc774 \ud53c\ub4dc \ud750\ub984 \uad11\uace0\ub294 \uc720\uae30 \ucf58\ud150\uce20\uc640 \ud63c\ud569\ub418\uc5b4 \ubc14\uc774\ub450 \ud3ec\ub7fc, \ubc14\uc774\ub450 \ub274\uc2a4 \ub4f1\uacfc \uac19\uc740 \ucf58\ud150\uce20 \uc911\uc2ec\uc758 \ubc14\uc774\ub450 \uc81c\ud488\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ube0c\ub79c\ub4dc \uc874<\/h3>\n<p>\ube0c\ub79c\ub4dc\uc874\uc740 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \ub300\uc0c1\uc73c\ub85c \ud574\ub2f9 \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\ub97c \uc804\uc2dc\ud558\uace0 \uc18c\uac1c\ud558\ub294 \uacf5\uac04\uc774\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 \ub9c1\ud06c, \ube0c\ub79c\ub4dc \uad00\ub828 \ub274\uc2a4, \ud2b9\uc815 \uc81c\ud488, \ud310\ucd09 \uc815\ubcf4, \ud2b9\ubcc4 \uc81c\uc548 \ub4f1\uc774 \ud3ec\ud568\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/B6wXv5U.jpg\" alt=\"Baidu PPC \uad11\uace0: Baidu\uc758 \ucf54\uce58\" \/><\/p>\n<p><em>Baidu\uc758 \ucf54\uce58 \ube0c\ub79c\ub4dc \uc874<\/em><\/p>\n<p>\uc774\ub7f0 \uc885\ub958\uc758 \uad11\uace0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c <strong>SERP\uc5d0\uc11c \uc0c1\uc704\uad8c\uc5d0 \uc704\uce58<\/strong> \uacbd\uc7c1\ud558\ub294 \uad11\uace0\ub97c \ubaa8\ub450 \ubc00\uc5b4\ub0b4\ub9bd\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Herm\u00e8s\ub97c \ucc3e\ub294 \uc0ac\ub78c\ub4e4\uc740 \uba87 \ucd08 \uc548\uc5d0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc218\ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc774 \uc11c\ube44\uc2a4\uc758 \uac00\uaca9\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4(\uc989, <strong>\uc6d4 $1,500 \uc815\ub3c4<\/strong>). B2B \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc815\ud655\ud55c \uacac\uc801\uc744 \uc5bb\uae30 \uc704\ud574 \ubc14\uc774\ub450 \uc804\ubb38\uac00\uc640 \ub17c\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadc0\ud558\ub294 \ub2f9\uc0ac\uc5d0 \uc5f0\ub77d\ud558\uc5ec \uadc0\ud558\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc870\uc5b8, \uac00\uaca9 \ubc0f \ud301\uc744 \uc81c\uacf5\ud558\uace0 Baidu\uc5d0\uc11c \uadc0\ud558\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>Baidu PPC\ub97c \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/h2>\n<p>Baidu PPC\ub294 \ud504\ub85c\uc81d\ud2b8\ub97c \uc2dc\uc791\ud558\uace0 \ucc98\uc74c\ubd80\ud130 \ud2b8\ub798\ud53d\uc744 \uc5bb\ub294 \ub370 \uc720\uc775\ud558\uc9c0\ub9cc \uc7a5\uae30\uc801\uc73c\ub85c\ub294 SEO \uc804\ub7b5\uc774 \ub354 \uc2e4\uc6a9\uc801\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc720\uae30\uc801 \ud2b8\ub798\ud53d\uc740 \uc720\ub8cc \ud2b8\ub798\ud53d\ubcf4\ub2e4 \ub354 \uc9c8\uc801\uc774\uba70 \uacbd\uc7c1\uc790\uac00 \uadc0\ud558\uc758 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uadc0\ud558\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc785\ucc30\uac00\ub97c \uacb0\uc815\ud558\ub294 \ub0a0 \uc870\ud68c\uc218\ub97c \uc5bb\uc9c0 \ubabb\ud560 \uac00\ub2a5\uc131\uc774 \uc801\uc2b5\ub2c8\ub2e4. \uc720\uae30\uc801 \uacb0\uacfc\ub294 \uc720\ub8cc \uad11\uace0 \uc774\uc804\uc5d0 \ud45c\uc2dc\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc \uc5ec\uc804\ud788 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc591\uc758 \uc591\uc9c8\uc758 \ud2b8\ub798\ud53d\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ud544\uc694, \uae30\ub300, \uc608\uc0b0\uc5d0 \ub530\ub77c \ubaa8\ub4e0 \uac00\ub2a5\uc131\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. Baidu PPC\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud48d\ubd80\ud55c \uc0ac\ub840 \uc5f0\uad6c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \uc5f0\ub77d\uc8fc\uc2dc\uba74 \ubcf4\ub0b4\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>Baidu PPC \uad11\uace0 \ub300\ud589\uc0ac\uac00 \ud544\uc694\ud558\uc2ed\ub2c8\uae4c?<\/h2>\n<p>\uc6b0\ub9ac\ub294 \uc911\uad6d \uc0c1\ud558\uc774\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \uc911\uad6d \uc2dc\uc7a5 \uc804\ubb38 \ub514\uc9c0\ud138 \uc5d0\uc774\uc804\uc2dc\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 SEO \ubc0f PPC\uc640 \uad00\ub828\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc6f9, \ub514\uc9c0\ud138 \ub3c4\uad6c, Baidu \ub4f1 \uc911\uad6d \uc2dc\uc7a5\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \uad6d\uc81c \ub9c8\ucf00\ud130\ub4e4\ub85c \uad6c\uc131\ub41c \uc804\ub2f4 \ud300\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/w8SzJTH.png\" alt=\"gma\" \/><\/p>\n<p><strong>\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub2f9\uc0ac \uc804\ubb38\uac00\uc5d0\uac8c \ubb38\uc758\ud558\uc5ec \uadc0\ud558\uc758 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uc138\uc694.<\/strong><\/p>\n<ol>\n<li>Baidu SEO \ubc0f PPC \uc11c\ube44\uc2a4<\/li>\n<li>\uc6b0\ub9ac\uc758 \uc0ac\ub840 \uc5f0\uad6c<\/li>\n<\/ol>\n<p>Baidu\ub294 \uc774 \uae30\uc0ac\uc5d0 \uba85\uc2dc\ub41c \ub300\ub85c Google\uc640 \ub2e4\ub985\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc911\uad6d \uc2dc\uc7a5\uc740 \ube60\ub978 \uc18d\ub3c4\ub85c \uc9c4\ud654\ud558\uace0 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\uace0 \uc2f6\ub2e4\uba74 GMA\uc640 \uac19\uc740 \uc804\ubb38 \uae30\uad00\uacfc \ud611\ub825\ud558\ub294 \uac83\uc774 \ub354 \ud3b8\ub9ac\ud558\uace0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>Baidu \ub610\ub294 \uc911\uad6d \uc2dc\uc7a5 \uc804\ubc18\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 <strong>\uc800\ud76c\uc5d0\uac8c \uc9c1\uc811 \uc5f0\ub77d\uc8fc\uc138\uc694<\/strong> 24\uc2dc\uac04 \uc774\ub0b4\uc5d0 \ub2f5\ubcc0\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/pTUuLg9.jpg\" alt=\"gma\uc758 \uc911\uad6d\uc6a9 \uc6f9 \uc11c\ube44\uc2a4\" \/><\/p>\n<h3>Baidu AD(PPC)\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/h3>\n<ul>\n<li>\ub2e4\uc6b4\ub85c\ub4dc <a href=\"https:\/\/s4.tenten.co\/Introduction-to-Baidu-Advertising-by-tenten.pdf\">Baidu AD\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c(PDF)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"Baidu PPC \uae30\ubcf8 \uc0ac\ud56d\uc744 \uc774\ubbf8 \uc54c\uace0 \uacc4\uc2ed\ub2c8\uae4c? \uac8c\uc784\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uc138\uc694! \uc774 \uace0\uae09 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \ud0a4\uc6cc\ub4dc \ud0c0\uac9f\ud305, \uc785\ucc30 \ucd5c\uc801\ud654 \ubc0f \ucea0\ud398\uc778 \ubd84\uc11d\uc744 \uc704\ud55c \uc804\ubb38\uac00 \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Baidu PPC\ub85c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uace0 \uc911\uad6d \uc628\ub77c\uc778 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uc138\uc694.","protected":false},"author":1,"featured_media":2432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[263,258,259],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-marketing","9":"category-marketing-101","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level Up Your China Game: Advanced Baidu PPC Strategies for Seasoned Marketers - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Already know the Baidu PPC basics? Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. Gain a competitive edge and dominate the Chinese online market with Baidu PPC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ko\/marketing\/\uc911\uad6d-\uac8c\uc784-baidu-\uad11\uace0-pcc-\ub808\ubca8-\uc5c5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up Your China Game: Advanced Baidu PPC Strategies for Seasoned Marketers\" \/>\n<meta property=\"og:description\" content=\"Already know the Baidu PPC basics? Take your game to the next level! This advanced guide reveals expert strategies for keyword targeting, bidding optimization, and campaign analysis. 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