{"id":2806,"date":"2024-01-03T13:35:32","date_gmt":"2024-01-03T05:35:32","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2806"},"modified":"2024-01-03T13:44:12","modified_gmt":"2024-01-03T05:44:12","slug":"b2b-sales-supercharge-with-crm-abm-marketing","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/marketing\/crm-abm-\ub9c8\ucf00\ud305\uc744-\ud1b5\ud55c-b2b-\uc601\uc5c5-\uac15\ud654\/","title":{"rendered":"B2B \uc601\uc5c5 \uac15\ud654: \uc804\ubb38\uac00\ucc98\ub7fc ABM\uc744 \uc790\ub3d9\ud654\ud558\uc138\uc694"},"content":{"rendered":"

\uc218\ub3d9\uc73c\ub85c \uac08\ub294 \uac83\uc744 \ubc84\ub9ac\uc138\uc694! HubSpot\ub97c \uc0ac\uc6a9\ud55c ABM \uc790\ub3d9\ud654\ub85c B2B \ud310\ub9e4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uc5ec \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc774 \uae09\uc99d\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ub298\ub0a0 \ub9c8\ucf00\ud305\uc758 \ubcf8\uc9c8\uc740 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc801\uc808\ud55c \uc7a5\uc18c\uc5d0\uc11c \uc801\uc808\ud55c \uac1c\uc778\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uac1c\uc778\ud654\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc740 \uc774 \uc6d0\uce59\uc744 \ubc00\uc811\ud558\uac8c \ub530\ub974\uba70 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c 2024 ABM \ud604\ud669 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ucc38\uac00\uc790 \uc911 94.3%\uac00 ABM \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc790\ub3d9\ud654\ub97c<\/p>\n

\uc774\ub85c \uc778\ud574 ABM\uc740 \ud2b9\ud788 \uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\uac00 \uc788\ub294 \uc81c\ud55c\ub41c \ud68c\uc0ac \ud480\uc5d0 \uace0\ubd80\uac00\uac00\uce58 B2B \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0 \uc911\uc694\ud55c \uc804\ub7b5\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uc5f4\uc1e0\ub294 ABM \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\ub798\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac04\uc18c\ud654\ud558\ub294 \uacfc\uc815\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n

ABM \uc790\ub3d9\ud654\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n

ABM \uc790\ub3d9\ud654\ub294 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud1b5\ud574 \ucd09\uc9c4\ub418\ub294 \uc790\uc728\uc801\uc778 B2B \ub9c8\ucf00\ud305 \uae30\uc220\uc785\ub2c8\ub2e4. \uadf8 \ubaa9\ud45c\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uc640 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \uc88c\uc6b0\ud568\uc73c\ub85c\uc368 \ub300\uaddc\ubaa8\ub85c \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc640 \uae30\uc5c5\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

ABM \uc790\ub3d9\ud654\uc758 \uc774\uc810<\/h2>\n
    \n
  1. \ud655\uc7a5 \uac00\ub2a5\ud55c \ud68d\ub4dd \uc804\ub7b5<\/li>\n
  2. \ud310\ub9e4 \uc8fc\uae30 \ub2e8\ucd95<\/li>\n
  3. \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04 \uc5f0\uacc4 \uac15\ud654<\/li>\n
  4. \uace0\uac1d \uc720\uc9c0 \uac1c\uc120<\/li>\n<\/ol>\n

    1. \ud655\uc7a5 \uac00\ub2a5\ud55c \uc778\uc218 \uc804\ub7b5<\/h3>\n

    \uc790\ub3d9\ud654\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ud655\uc7a5\uc131\uc744 \ud5c8\uc6a9\ud569\ub2c8\ub2e4. ABM \uc804\ub7b5\uc744 \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ud300\uc740 \ud2b9\uc815 \uacc4\uc815\uc744 \uc721\uc131\ud558\uace0 \uad00\ub828\ub41c \uac01 \uc758\uc0ac \uacb0\uc815\uc790\uc5d0 \ub300\ud55c \uc0c1\ud638 \uc791\uc6a9\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \uc7ac\ud560\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac01 \uacc4\uc815\uc744 \uc218\ub3d9\uc73c\ub85c \uad00\ub9ac\ud574\uc57c \ud558\ub294 \uc81c\uc57d \uc5c6\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

    2. \ud310\ub9e4\uc8fc\uae30 \ub2e8\ucd95<\/h3>\n

    \uc2dc\ub098\ub9ac\uc624\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uace0\uac1d\uc5d0\ub9cc \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc601\uc5c5 \ud300\uc740 \uc601\uc5c5 \uc8fc\uae30 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9ac\ub4dc\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \ub354\uc6b1 \uc804\ub7b5\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uace0\uac1d\uc5d0\uac8c \uc131\uacf5\uc801\uc778 \uac83\uc73c\ub85c \ud310\uba85\ub418\uba74 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ud574\ub2f9 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub370 \ub178\ub825\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. ABM \uc790\ub3d9\ud654\ub294 \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uc5ec \ub354 \ube60\ub974\uac8c \uac70\ub798\ub97c \ub9c8\uac10\ud558\uace0 \uacb0\uacfc\uc801\uc73c\ub85c \ud310\ub9e4 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/p>\n

    3. \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uc5f0\uacc4 \uac15\ud654<\/h3>\n

    \uc885\uc885 \ub9c8\ucf00\ud305 \ud300\uacfc \uc601\uc5c5 \ud300 \uac04\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub294 \uc2e4\uc81c\ubcf4\ub2e4 \ub354 \uc5f4\ub9dd\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc790\ub3d9\ud654\ub41c ABM \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c\ub294 \uac70\ub798\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc131\uc0ac\uc2dc\ud0a4\uae30 \uc704\ud574 \ub450 \ubd80\ubb38 \uac04\uc758 \uae34\ubc00\ud55c \uc870\uc815\uc774 \ud544\uc694\ud558\uace0 \uc774\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

    \ub9c8\ucf00\ud305 \ud300\uc740 \uc601\uc5c5\ud300\uc5d0 \ud798\uc744 \uc2e4\uc5b4\uc8fc\ub294 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 \uc784\ubb34\ub97c \ub9e1\uace0 \uc788\uc73c\uba70, \uc601\uc5c5\ud300\uc740 \uc774\ub7ec\ud55c \uad00\uacc4\ub97c \uc721\uc131\ud558\uace0 \uac70\ub798\ub97c \ub9c8\ubb34\ub9ac\ud558\ub294 \uc77c\uc744 \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacf5\ub3d9 \ub178\ub825\uc774 \uc5c6\ub2e4\uba74 ABM \uc804\ub7b5\uc740 \ubd80\uc871\ud560 \uac83\uc785\ub2c8\ub2e4. RollWorks\uc640 \uac19\uc740 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub294 \ud310\ub9e4 \uacfc\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad00\ub828 \ucf58\ud150\uce20\ub97c \ub300\ub7c9 \uc0dd\uc0b0\ud558\uace0 \uacc4\uc815\uc744 \ucd94\uc801\ud558\uc5ec \ub450 \ud300\uc774 \ubaa9\ud45c\ub97c \ud5a5\ud574 \ud1b5\uc77c\ub41c \uacbd\ub85c\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ub178\ub825\uc744 \ub3d9\uae30\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

    \"ABM<\/p>\n

    \ubcf8\uc9c8\uc801\uc73c\ub85c ABM \uc804\ub7b5\uc744 \uc790\ub3d9\ud654\ud558\uba74 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\uac00 \uac1c\uc120\ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub97c \uc601\uc5c5 \ubaa9\ud45c\uc5d0 \ub354\uc6b1 \ubc00\uc811\ud558\uac8c \ub9de\ucdb0 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc744 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774\uace0 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    4. \uace0\uac1d \ucda9\uc131\ub3c4 \uac15\ud654<\/h3>\n

    \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uacc4\uc815\ubcc4 \ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc218\uc900\uc758 \uac1c\uc778\ud654\ub97c \uc218\ub3d9\uc73c\ub85c \uc720\uc9c0\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc774\uba70, \ubcf4\ub2e4 \uc77c\ubc18\uc801\uc778 \ucf58\ud150\uce20\ub85c \uc810\uc9c4\uc801\uc73c\ub85c \uc804\ud658\ub418\uc5b4 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d \uad00\uacc4\uac00 \uc57d\ud654\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

    ABM \uc790\ub3d9\ud654\ub294 \uc774\ub7ec\ud55c \uc5ed\ud559\uc744 \ubcc0\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc774\uba54\uc77c \ubc0f \ub2e4\uc774\ub809\ud2b8 \uba54\uc77c \ucea0\ud398\uc778\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uacfc\uc758 \uc720\ub300\uac10\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud558\uc5ec \uace0\uac1d \uc720\uc9c0 \ubc0f \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub2e8\uacc4<\/h2>\n
      \n
    1. \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc815\uc758\ud558\uc138\uc694.<\/li>\n
    2. \ubaa9\ud45c \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uc2ed\uc2dc\uc624.<\/li>\n
    3. ABM\uc744 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ub3d9\uae30\ud654\ud558\uc138\uc694.<\/li>\n
    4. \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uc138\uc694.<\/li>\n
    5. \ucf58\ud150\uce20\ub97c \ub9de\ucda4\uc124\uc815\ud558\uc138\uc694.<\/li>\n
    6. \uc0c1\ud638\uc791\uc6a9\uc744 \uac1c\uc778\ud654\ud558\uc138\uc694.<\/li>\n
    7. \uc9c4\ud589 \uc0c1\ud669\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uae30 \uc704\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc124\uc815\ud558\uc138\uc694.<\/li>\n<\/ol>\n

      1. \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc815\uc758\ud558\uc2ed\uc2dc\uc624.<\/h3>\n

      \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc815\ud655\ud788 \ucc3e\uc544 ABM\uc744 \uc2dc\uc791\ud558\uc138\uc694. \uc774\uac83\uc744 \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\uc758 \uc870\uc9c1 \uc911\uc2ec \ubc84\uc804\uc73c\ub85c \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624.<\/p>\n

      \ud68c\uc0ac \uaddc\ubaa8, \ub9e4\ucd9c, \uc5c5\uc885, \uc704\uce58 \ub4f1\uc758 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc5ec \ubaa9\ud45c\ub85c \ud558\ub294 \ud68c\uc0ac \uc720\ud615\uc744 \uacb0\uc815\ud558\uc138\uc694. HubSpot\uc758 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 ICP \uc6cc\ud06c\ud50c\ub85c \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud558\uc5ec \ud328\ud134\uc744 \uc778\uc2dd\ud558\uace0 ICP\uc640 \uc5bc\ub9c8\ub098 \uc77c\uce58\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc758 \ud68c\uc0ac\ub97c \ubd84\ub958\ud569\ub2c8\ub2e4.<\/p>\n

      \uc774 \ub2e8\uacc4\ub294 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub300\uc0c1 \uacc4\uc815\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\uc131\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

      2. \ubaa9\ud45c \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uc2ed\uc2dc\uc624.<\/h3>\n

      ICP\uac00 \uc815\uc758\ub418\uba74 \uc774\uc81c ABM \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub300\uc0c1 \uacc4\uc815\uc744 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      "\ub300\uc0c1 \uacc4\uc815"\uc774\ub77c\ub294 \ub808\uc774\ube14\uc744 \uc9c0\uc815\ud558\uba74 \ub300\uc0c1 \uacc4\uc815 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc27d\uac8c \uad00\ub9ac\ud558\uace0 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, HubSpot\uc758 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 ICP \uacc4\uce35 \uc18d\uc131\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815\uc5d0 \ud0dc\uadf8\ub97c \uc9c0\uc815\ud558\uace0 \uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \uc6b0\uc120 \uc21c\uc704\uac00 \ub192\uc740 "\uacc4\uce35 1" \uacc4\uc815\uacfc \ub2e4\ub978 \uacc4\uc815\uc744 \uad6c\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uace0\uae09 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uadc0\ud558\uc758 \uae30\uc900\uc5d0 \uc798 \ubd80\ud569\ud558\ub294 \ud68c\uc0ac \uac80\uc0c9\uc744 \uc790\ub3d9\ud654\ud558\uae30 \uc704\ud574 AI \uae30\ubc18 \uc81c\uc548\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      3. ABM\uc744 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ub3d9\uae30\ud654\ud558\uc138\uc694.<\/h3>\n

      ABM \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c \ubc0f CRM \uc2dc\uc2a4\ud15c\uacfc \ud1b5\ud569\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n

      HubSpot\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c ABM \uae30\ub2a5\uc5d0 \uc561\uc138\uc2a4\ud558\ub824\uba74 Marketing \ub610\ub294 Sales Pro\uc640 \uac19\uc740 \ud2b9\uc815 \uad6c\ub3c5\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc774\ub7ec\ud55c \ud1b5\ud569\uc740 \uc790\ub3d9\ud654\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. ABM \ub3c4\uad6c\uac00 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub610\ub294 \uad11\uace0 \ub3c4\uad6c\uc640 \ud1b5\uc2e0\ud558\uc9c0 \uc54a\uc73c\uba74 \uc790\ub3d9\ud654\uac00 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c CRM \ud1b5\ud569\uc774 \uc5c6\uc73c\uba74 \ub9ac\ub4dc\uac00 \uacc4\uc815\uc73c\ub85c \uc804\ud658\ub418\ub294 \uac83\uc744 \ucd94\uc801\ud558\uace0 \ucea0\ud398\uc778\uc758 ROI\ub97c \uce21\uc815\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc5f0\uacb0\ud558\uba74 ICP \uc5f0\uad6c, \ub300\uc0c1 \uacc4\uc815, \ucf58\ud150\uce20 \uc0dd\uc131 \ubc0f \uace0\uac1d \uad00\ub9ac\ub97c \ud558\ub098\uc758 \uc911\uc559 \uc704\uce58\uc5d0 \ud1b5\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      4. \ucea0\ud398\uc778 \uac1c\ubc1c<\/h3>\n

      ABM\uacfc \ub9c8\ucf00\ud305 \ub3c4\uad6c\uac00 \uc900\ube44\ub418\uba74 \uc774\uc81c \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud560 \ucc28\ub840\uc785\ub2c8\ub2e4.<\/p>\n

      \ud65c\uc6a9\ud560 \ucc44\ub110\uacfc \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\ub97c \ud65c\uc131\ud654\ud560 \ud2b8\ub9ac\uac70\ub97c \uacb0\uc815\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n

      \uc628\ub77c\uc778\uc5d0\uc11c \uac00\uc7a5 \ud65c\ub3d9\uc801\uc778 \ub300\uc0c1 \uacc4\uc815\uc774 \uc5b4\ub514\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \uc608\ub97c \ub4e4\uc5b4 LinkedIn \ubc0f Facebook\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud2b9\uc815 \uc9c1\uc704\ub098 \ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub2e4\uc74c\uc73c\ub85c, \uace0\uac1d \uc5ec\uc815\uc744 \uace0\ub824\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\ub97c \uad6c\ucd95\ud558\uc138\uc694. \ub300\uc0c1 \uacc4\uc815\uc758 \ub204\uad70\uac00\uac00 \uc774\uba54\uc77c, \uc6f9 \uc0ac\uc774\ud2b8 \ub610\ub294 \ube14\ub85c\uadf8\uc5d0 \ucc38\uc5ec\ud560 \ub54c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0 \ub300\ud55c \uc791\uc5c5\uc744 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      5. \ucf58\ud150\uce20 \ub9de\ucda4\ud654<\/h3>\n

      ABM\uc758 \ubaa9\ud45c\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uace0 \uccad\uc911 \uc138\ubd84\ud654\ub97c \uc704\ud55c \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

      \uc608\ub97c \ub4e4\uc5b4, HubSpot\uc758 ABM \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uad11\uace0 \ub300\uc0c1\uc5d0 \ub300\ud55c \ud68c\uc0ac \ubaa9\ub85d\uc744 \uc0ac\uc6a9\ud558\uac70\ub098 LinkedIn \uad11\uace0\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub97c \uc9c1\uc811 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      ICP\ub97c \uc815\uc758\ud55c \ud6c4\uc5d0\ub294 \ud0c0\uac9f \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud558\uc138\uc694. ABM \ucf58\ud150\uce20\ub294 \ub2e4\ub978 \ub9c8\ucf00\ud305 \uc790\ub8cc\uc640 \uc720\uc0ac\ud558\uc9c0\ub9cc \uc774\uc81c\ub294 \ud2b9\uc815 \uacc4\uc815\uacfc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

      6. \uc0c1\ud638\uc791\uc6a9\uc744 \ub9de\ucda4\ud654\ud558\uc138\uc694<\/h3>\n

      ABM \uc804\ub7b5\uc758 \uc77c\ubd80\uc5d0\ub294 \uc601\uc5c5\ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \ub300\uc0c1 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub9de\ucda4\ud654\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

      \uc5ec\uae30\uc11c \uc790\ub3d9\ud654 \ub3c4\uad6c\ub294 \ub9e4\uc6b0 \uc911\uc694\ud558\ubbc0\ub85c CRM\uc640 ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ub3d9\uae30\ud654\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

      \uc608\ub97c \ub4e4\uc5b4, HubSpot\uc758 ABM \ubc0f Sales Hub\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \uc7a0\uc7ac \uace0\uac1d \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud6c4\uc18d \uc774\uba54\uc77c \ubc0f \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uadf8\ub7ec\ub098 \uc790\ub3d9\ud654\uc5d0 \uc911\uc810\uc744 \ub450\ub354\ub77c\ub3c4 \ud310\ub9e4 \ud64d\ubcf4 \ubc0f \ucf58\ud150\uce20\uac00 \uac1c\uc778\ud654\ub418\uace0 \uad00\ub828\uc131\uc774 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n

      7. \ub300\uc2dc\ubcf4\ub4dc\ub85c \ubaa8\ub2c8\ud130\ub9c1<\/h3>\n

      ABM \uc811\uadfc \ubc29\uc2dd\uc744 \uc790\ub3d9\ud654\ud558\ub294 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \ub178\ub825\uc744 \ucd94\uc801\ud558\uace0 \ud3c9\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud68c\uc0ac \uc810\uc218, \uacf5\uac1c \uac70\ub798, \uc804\uccb4 \ud30c\uc774\ud504\ub77c\uc778 \ubc0f \uc2dd\ubcc4\ub41c \uc758\uc0ac \uacb0\uc815\uc790\ub97c \ud3ec\ud568\ud558\uc5ec \ub300\uc0c1 \uacc4\uc815\uc5d0 \ub300\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud558\ub294 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n

      \"\uc9c0\uc18d\uc801\uc778<\/p>\n

      \uadc0\ud558\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud68c\uc0ac \uc810\uc218\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0 \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \uc815\uc758\ud55c \uc18d\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ub178\ub825\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc2ed\uc2dc\uc624.<\/p>\n

      \ub610\ud55c \ucd08\uae30 ABM \uc790\ub3d9\ud654 \ub2e8\uacc4\uc5d0\uc11c A\/B \ud14c\uc2a4\ud2b8\ub97c \uad6c\ud604\ud558\uc5ec \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\uac00 ICP\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\ubcf4\uc138\uc694.<\/p>\n

      ABM\uc5d0\ub294 \uc2e0\uc911\ud55c \uacc4\ud68d\uacfc \ud611\uc5c5\uc774 \ud544\uc694\ud558\uc9c0\ub9cc ABM \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub3c4\uad6c, \ud2b9\ud788 CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc \ud1b5\ud569\ub41c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc804\ub7b5\uc744 \ud06c\uac8c \uac04\uc18c\ud654\ud558\uace0 \uc99d\ud3ed\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      FAQ 1: \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc790\ub3d9\ud654\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h3>\n

      \ub2f5\ubcc0:<\/strong>
      \nABM \uc790\ub3d9\ud654\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uac00 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \ud0c0\uac9f\ud305\ud558\uace0 \ucc38\uc5ec\uc2dc\ud0a4\ub294 B2B \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20\uc640 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub300\uaddc\ubaa8\ub85c \uac1c\uc778\ud654\ud558\uc5ec \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0, \ubc18\ubcf5 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud558\uba70, \uc9d1\uc911\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ub178\ub825\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

      FAQ 2: ABM \uc790\ub3d9\ud654\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h3>\n

      \ub2f5\ubcc0:<\/strong>
      \nABM \uc790\ub3d9\ud654\uc758 \uc774\uc810\uc5d0\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc778\uc218 \uc804\ub7b5, \uc601\uc5c5 \uc8fc\uae30 \ub2e8\ucd95, \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc870\uc815 \uac1c\uc120, \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\uc640 \ud6a8\uc728\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud55c \uace0\uac1d \uc720\uc9c0 \uac15\ud654 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

      FAQ 3: ABM\uc5d0\uc11c \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud569\ub2c8\uae4c?<\/h3>\n

      \ub2f5\ubcc0:<\/strong>
      \nABM\uc758 ICP\ub294 \ud68c\uc0ac \uaddc\ubaa8, \uc218\uc775, \uc0b0\uc5c5 \ubc0f \uc704\uce58\uc640 \uac19\uc740 \uae30\uc900\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \ud0c0\uac9f\ud305 \ubc0f \uc6b0\uc120 \uc21c\uc704\ub97c \uc548\ub0b4\ud558\uc5ec \uc81c\ud488\uc73c\ub85c \uac00\uc7a5 \ud070 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc124\uba85\uc785\ub2c8\ub2e4.<\/p>\n

      FAQ 4: ABM\uc5d0\uc11c \ucf58\ud150\uce20 \uac1c\uc778\ud654\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud569\ub2c8\uae4c?<\/h3>\n

      \ub2f5\ubcc0:<\/strong>
      \nABM\uc758 \ucf58\ud150\uce20 \uac1c\uc778\ud654\uc5d0\ub294 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \ub300\uc0c1 \uacc4\uc815\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\uace0, \uc138\ubd84\ud654\ub97c \uc704\ud55c \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uace0 \uad00\ub828\uc131 \uc788\uace0 \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\ub97c \uc758\uc0ac \uacb0\uc815\uc790\uc5d0\uac8c \uc9c1\uc811 \uc804\ub2ec\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

      FAQ 5: ABM\uc744 CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h3>\n

      \ub2f5\ubcc0:<\/strong>
      \nABM\uc744 CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640 \ud1b5\ud569\ud558\uba74 \ud6a8\uc728\uc131, \uac1c\uc778\ud654 \ubc0f \uce21\uc815\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \uc6d0\ud65c\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ub9de\ucda4\ud615 \uc804\ub7b5, \ucea0\ud398\uc778 \ud6a8\uacfc \ubc0f ROI \ucd94\uc801\uc744 \uc704\ud55c \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"\uc218\ub3d9\uc73c\ub85c \uac08\ub294 \uac83\uc744 \ubc84\ub9ac\uc138\uc694! HubSpot\ub97c \uc0ac\uc6a9\ud55c ABM \uc790\ub3d9\ud654\ub85c B2B \ud310\ub9e4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uc5ec \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc774 \uae09\uc99d\ud569\ub2c8\ub2e4.","protected":false},"author":1,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271,273,274,270],"ppma_author":[290],"class_list":{"0":"post-2806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"tag-account-based-marketing","10":"tag-b2b-marketing","11":"tag-hubspot","12":"cs-entry"},"acf":[],"yoast_head":"\nB2B Sales Supercharge: Automate Your ABM Like a Pro - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Ditch the manual grind! Our ABM automation with HubSpot to unlock B2B sales growths skyrocket engagement & conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ko\/marketing\/\u901a\u8fc7-crm-abm-\u8425\u9500\u589e\u5f3a-b2b-\u9500\u552e\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Sales Supercharge: Automate Your ABM Like a Pro\" \/>\n<meta property=\"og:description\" content=\"Ditch the manual grind! 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