{"id":2793,"date":"2024-01-03T12:46:17","date_gmt":"2024-01-03T04:46:17","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2793"},"modified":"2024-01-03T13:27:12","modified_gmt":"2024-01-03T05:27:12","slug":"mastering-b2b-marketing-with-crm","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ko\/marketing\/crm\uc73c\ub85c-b2b-\ub9c8\ucf00\ud305-\ub9c8\uc2a4\ud130\ud558\uae30\/","title":{"rendered":"B2B \ub9c8\ucf00\ud305 \ub9c8\uc2a4\ud130\ud558\uae30: \ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c CRM \uc804\ub7b5"},"content":{"rendered":"

HubSpot\uc758 \ud798\uc744 \ubc1c\uacac\ud558\uc138\uc694: \ud0c0\uc774\ud398\uc774\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ud0a4\ub2e4<\/strong><\/h3>\n

HubSpot\uc758 \ud798\uc774 \ubc1c\ud718\ub429\ub2c8\ub2e4<\/strong><\/p>\n

\uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \ub300\ub9cc B2B \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uacfc \ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc740 \uc544\ubb34\ub9ac \uac15\uc870\ud574\ub3c4 \uc9c0\ub098\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \ud601\uba85\uc758 \uc120\ub450\uc5d0 \uc11c \uc788\ub294 Tenten\ub294 HubSpot\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \ubcf5\uc7a1\ud55c \uacbd\ub85c\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\ub97c \uc548\ub0b4\ud558\ub294 \ube44\ucf58\uc785\ub2c8\ub2e4. \uc774\ub294 \ud0c0\uc774\ud398\uc774\uc758 CRM \ubc0f ABM\uc744 \ud601\uc2e0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud64d\ucf69, \uc2f1\uac00\ud3ec\ub974, \ub274\uc695\uacfc \uac19\uc740 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ud5c8\ube0c \uc804\ubc18\uc5d0 \uac78\uccd0 \ud601\uba85\uc744 \uc77c\uc73c\ud0a4\ub294 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n

\ub300\ub9cc B2B\uac00 HubSpot\ub97c \uc694\uad6c\ud558\ub294 \uc774\uc720<\/strong><\/h3>\n

\ubc18\ub3c4\uccb4 \ubc0f B2B \uacf5\uae09\uc5c5\uccb4\uc758 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc73c\ub85c \uc798 \uc54c\ub824\uc9c4 Taiwai\ub294 \uacbd\uc7c1\uc801\uc774\uace0 \ub2e4\uc591\ud55c \ud2b9\uc131\uc744 \ub530\ub77c\uc7a1\uc744 \uc218 \uc788\ub294 \ub3c4\uad6c\uc640 \uc804\ub7b5\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c HubSpot\ub294 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uace0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc790\ub3d9\ud654\ud558\uba70 \ucea0\ud398\uc778 \uc131\uacf5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uc194\ub8e8\uc158\uc73c\ub85c \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uacfc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801, \ub370\uc774\ud130 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc744 \uc721\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uacfc HubSpot\uc758 \uc5e3\uc9c0<\/strong><\/h3>\n

\ub2e4\uac01\uc801\uc778 \uae00\ub85c\ubc8c B2B \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c ABM\uc740 \uac1c\ubcc4 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ub450\uac01\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. HubSpot\uc758 \ub3c4\uad6c\ub294 \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud558\uba70, \uc8fc\uc694 \uacc4\uc815\uc744 \uc2dd\ubcc4 \ubc0f \ud0c0\uac9f\ud305\ud558\uace0, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uac1c\uc778\ud654\ud558\uace0, \uc2e4\uc2dc\uac04 \uacb0\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

HubSpot\ub85c CRM \ud5a5\uc0c1<\/strong><\/h3>\n

HubSpot\uc758 CRM\ub294 \ub2e8\uc21c\ud55c \ub3c4\uad6c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ud64d\ucf69\uacfc \uac19\uc740 \ub3c5\ud2b9\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc911\uc694\ud55c \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uacfc \ub300\uc0c1 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub9de\uac8c \uc124\uacc4\ub41c \ub9de\ucda4\ud615 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n

B2B\uc758 \uace0\uc720\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ub9de\uac8c CRM \uc870\uc815<\/strong><\/h3>\n

\uc544\uc2dc\uc544\uc758 \ub3c5\ud2b9\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\ub294 \ub9de\ucda4\ud615 CRM \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. HubSpot\uc758 CRM\ub294 \uc774\ub7ec\ud55c \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uc5b4 \ub2e4\uc591\ud55c \ub3c4\uad6c \ubc0f \ud50c\ub7ab\ud3fc\uacfc \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub418\ub294 \uc751\uc9d1\ub825 \uc788\uace0 \ud6a8\uc728\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc815\ubc00\ud558\uac8c ABM \uad6c\ud604<\/strong><\/h3>\n

\uc2f1\uac00\ud3ec\ub974\uc640 \uac19\uc740 \uc2dc\uc7a5\uc744 \ubcfc \ub54c \uc9d1\uc911\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. HubSpot\ub294 \uae30\uc5c5\uc774 \uc8fc\uc694 \uacc4\uc815\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \uc774\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

CRM \ubc0f ABM\uc758 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0 \ud655\uc7a5<\/strong><\/h3>\n

\ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub274\uc695 \uc2dc\uc7a5\uc5d0\uc11c \uadc0\ud558\uc758 \uc804\ub7b5\uc740 \ub3c4\uc2dc \uc790\uccb4\ub9cc\ud07c \uc5ed\ub3d9\uc801\uc774\uace0 \uc801\uc751\ub825\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. HubSpot\uc758 \ud655\uc7a5\uc131\uc740 \uadc0\ud558\uc758 CRM \ubc0f ABM \uc804\ub7b5\uc774 \uc131\uc7a5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \ubc1c\uc804\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70, \uc774\ub294 \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud0d0\uc0c9\ud558\ub294 \ub370 \uc788\uc5b4 Tenten\uac00 \uc81c\uacf5\ud558\ub294 \ube44\uc804\uacfc \uc9c0\uc6d0\uc5d0 \ub300\ud55c \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n

\uacb0\ub860: Tenten, \ub514\uc9c0\ud138 \uc2dc\ub300\uc758 \uc2e0\ud638\ud0c4<\/strong><\/p>\n

Tenten\ub85c\uc11c \uc6b0\ub9ac\ub294 \ub2e8\uc21c\ud55c HubSpot \uc804\ubb38\uac00 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uadc0\ud558\uc758 \uc131\uc7a5 \uc5ec\uc815\uc5d0 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc804\ubb38 \uc9c0\uc2dd\uacfc HubSpot\uc758 \uc5ed\ub7c9\uc744 \ud1b5\ud574 \uadc0\ud558\uc758 CRM \ubc0f ABM \uc804\ub7b5\uc740 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc804\ub840 \uc5c6\ub294 \uc131\uacf5\uc73c\ub85c \uc774\ub04c\ub3c4\ub85d \uc124\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38:<\/strong><\/p>\n

HubSpot\uac00 \ud0c0\uc774\ud398\uc774 \uc2dc\uc7a5\uc5d0 \uc774\uc0c1\uc801\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/em>
\nHubSpot\ub294 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uace0, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc790\ub3d9\ud654\ud558\uace0, \ucea0\ud398\uc778 \uc131\uacf5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ub2e4\uc591\ud55c \ud0c0\uc774\ud398\uc774 \uc2dc\uc7a5\uc5d0 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/p>\n

HubSpot\ub294 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ub9de\uac8c CRM\ub97c \uc5b4\ub5bb\uac8c \ub9de\ucda4\ud654\ud569\ub2c8\uae4c?<\/em>
\nHubSpot\uc758 CRM\ub294 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uacfc \ub300\uc0c1 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub9de\uac8c \ub9de\ucda4 \uc124\uacc4\ub418\uc5b4 \ub2e4\uc591\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc751\uc9d1\ub825 \uc788\ub294 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

HubSpot\ub97c \ub9c8\uc2a4\ud130\ud558\ub294\ub370 \uc788\uc5b4 Tenten\uc758 \uc5ed\ud560\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/em>
\nTenten\ub294 HubSpot\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \ubcf5\uc7a1\ud55c \uacbd\ub85c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc744 \uc548\ub0b4\ud558\uc5ec CRM \ubc0f ABM \uc804\ub7b5\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

HubSpot\ub294 ABM \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud569\ub2c8\uae4c?<\/em>
\nHubSpot\ub294 \uc8fc\uc694 \uacc4\uc815\uc744 \uc2dd\ubcc4 \ubc0f \ud0c0\uac9f\ud305\ud558\uace0, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uac1c\uc778\ud654\ud558\uace0, \uc2e4\uc2dc\uac04 \uacb0\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c ABM \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

CRM \ubc0f ABM \uc804\ub7b5\uc5d0\uc11c \uc801\uc751\uc131\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/em>
\n\ub274\uc695\uacfc \uac19\uc774 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc804\ub7b5\uc774 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \ubc1c\uc804\ud574\uc57c \ud569\ub2c8\ub2e4. HubSpot\uc758 \ud655\uc7a5\uc131\uc740 CRM \ubc0f ABM \uc804\ub7b5\uc774 \ud6a8\uc728\uc801\uc73c\ub85c \uc801\uc751\ud558\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc2dc\uac04 \ubd84\uc11d\uc740 \uc5b4\ub5bb\uac8c ABM \uc804\ub7b5\uc744 \ud5a5\uc0c1\ud569\ub2c8\uae4c?<\/em>
\n\uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 ABM \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud558\uace0, \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \ucd5c\ub300 \ud6a8\uacfc\ub97c \uc704\ud55c \uc804\ub7b5\uc744 \uc870\uc815\ud558\uc5ec \ucea0\ud398\uc778\uc758 \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\uacb0\ub860:<\/strong><\/p>\n

\ub300\ub9cc, \ud64d\ucf69, \uc911\uad6d\uc758 B2B \ube44\uc988\ub2c8\uc2a4 \ubd80\ubb38\uacfc \uadf8 \ub108\uba38\uc758 \uc5ed\ub3d9\uc801\uc778 \ud658\uacbd\uc5d0\uc11c CRM \ubc0f ABM \uc804\ub7b5\uc5d0\uc11c HubSpot\uac00 \uac00\uc838\uc628 \ud601\uba85\uc740 \ubd80\uc778\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. Tenten\uc758 \uc9c0\uce68\uacfc HubSpot\uc758 \ud601\uc2e0\uc801\uc778 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ubcf5\uc7a1\ud55c \uc2dc\uc7a5\uc744 \ud0d0\uc0c9\ud558\uace0 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uc694\uad6c\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac16\ucd94\uac8c \ub429\ub2c8\ub2e4. Tenten, HubSpot\uc640 \ud568\uaed8\ud558\ub294 \uc5ec\uc815\uc740 \ub2e8\uc21c\ud788 \uc2dc\uc2a4\ud15c \ub3c4\uc785\uc5d0 \uad00\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub294 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc804\ub840 \uc5c6\ub294 \uc131\uacf5\uc758 \ubbf8\ub798\ub85c \ucd94\uc9c4\ud558\ub294 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc218\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"\ud0c0\uc774\ud398\uc774\uc758 HubSpot \uc804\ubb38\uac00: Tenten\uc640 \ud568\uaed8 B2B \uc131\uc7a5\uc744 \uc2e4\ud604\ud558\uc138\uc694. \uc804\ubb38\uc801\uc778 HubSpot \uad6c\ud604 \ubc0f \uc804\ub7b5\uc744 \ud1b5\ud574 CRM \ubc0f ABM\uc744 \ud601\uc2e0\ud558\uc138\uc694. \ud0c0\uc774\ud398\uc774 \ubc0f \uadf8 \uc678 \uc9c0\uc5ed: \ud64d\ucf69, \uc2f1\uac00\ud3ec\ub974, \ub274\uc695\uc5d0\uc11c \uc131\uacf5\uc744 \uc8fc\ub3c4\ud558\uc138\uc694. 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