{"id":5107,"date":"2024-08-22T19:54:16","date_gmt":"2024-08-22T11:54:16","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5107"},"modified":"2024-08-22T19:58:15","modified_gmt":"2024-08-22T11:58:15","slug":"expert-account-based-marketing","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/marketing\/\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\/","title":{"rendered":"\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6700\u9ad8\u54c1\u8cea\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u308c\u3089\u3092\u8cb4\u91cd\u306a\u9867\u5ba2\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u304c\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3067\u306f\u3001\u5927\u91cf\u306e\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5f71\u97ff\u529b\u306e\u3042\u308b\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u53ef\u8996\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u767a\u6398\u3084\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3068\u5909\u63db\u306b\u6700\u3082\u52b9\u7387\u7684\u306a\u65b9\u6cd5\u306e\u6c7a\u5b9a\u306b\u8ab2\u984c\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9\u3068\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u5185\u3067\u305d\u308c\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u63a8\u5968\u624b\u9806\u3068\u6226\u7565\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><a id=\"what-is-account-based-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/h2>\n<p>\u307e\u305a\u521d\u3081\u306b\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>ABM \u3068\u547c\u3070\u308c\u308b\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306f\u7570\u306a\u308a\u3001\u5e45\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306f\u306a\u304f\u7279\u5b9a\u306e\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u8cea\u7684\u306b\u306f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6839\u672c\u304b\u3089\u8986\u3059\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5927\u898f\u6a21\u306a\u898b\u8fbc\u307f\u5ba2\u30d7\u30fc\u30eb\u3092\u5f15\u304d\u8fbc\u307f\u3001\u7406\u60f3\u7684\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u30d5\u30a1\u30cd\u30eb\u306b\u5c0e\u304f\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u5f8c\u3001\u3064\u307e\u308a\u4e00\u756a\u4e0b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u3001\u3053\u308c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u59cb\u3081\u3066\u3001\u305d\u308c\u3089\u306e\u4f01\u696d\u5185\u306e\u7279\u5b9a\u306e\u500b\u4eba\u306b\u5bfe\u5fdc\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u308c\u306f\u52b9\u679c\u7684\u3067\u3059\u3002Momentum ITSMA \u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u53c2\u52a0\u8005\u306e 81% \u304c\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u6bd4\u8f03\u3057\u3066\u3001ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e ROI \u304c\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u6226\u8853\u306f\u4f01\u696d\u5909\u6570\u3001ICP (\u7406\u60f3\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb)\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001ABM \u306f\u4e00\u822c\u7684\u306b\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p>\u591a\u5927\u306a\u52b4\u529b\u3068\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304b\u3089\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba \u30b0\u30ec\u30fc\u30c9\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3068\u3063\u3066\u6700\u3082\u6709\u5229\u3067\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0 (ABM \u30c1\u30fc\u30e0) \u3068\u55b6\u696d\u30c1\u30fc\u30e0\u9593\u306e\u9023\u643a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u3084\u305d\u306e\u4ed6\u306e ABM \u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u751f\u6210\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b9\u306e\u81ea\u52d5\u5316\u306a\u3069\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>\u610f\u601d\u6c7a\u5b9a\u8005\u3068\u306e\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u78ba\u7acb\u3057\u307e\u3059 (B2B ABM \u306b\u3068\u3063\u3066\u91cd\u8981)\u3002<\/p>\n<\/li>\n<\/ul>\n<h3><a id=\"how-is-account-based-marketing-different-from-lead-generation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6bd4\u8f03<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30fc\u30c9 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\u306b\u9069\u5408\u3059\u308b\u4f01\u696d\u5185\u306e\u7279\u5b9a\u306e\u500b\u4eba\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u751f\u6210\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001ABM \u306e\u4e3b\u8981\u306a\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u78ba\u5b9f\u306b\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"so-how-would-this-work-with-an-account-based-marketing-strategy\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u3053\u308c\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3069\u306e\u3088\u3046\u306b\u4e00\u81f4\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/h3>\n<p>\u4f8b\u3092\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002ABM \u3067\u306f\u3001\u91d1\u878d\u6a5f\u95a2\u306e\u500b\u4eba\u3092\u5e83\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u4f01\u696d\u306b\u7126\u70b9\u3092\u7d5e\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Web \u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3092\u76e3\u8996\u3057\u305f\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3057\u3066\u3001\u305d\u308c\u3089\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3074\u3063\u305f\u308a\u5408\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ad\u30e5\u30ec\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u72ec\u81ea\u6027\u3053\u305d\u304c\u3001ABM \u3092\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u533a\u5225\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u5c11\u3057\u5909\u308f\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u308f\u304b\u308a\u307e\u3059\u3002\u4f8b\u3092\u6319\u3052\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u901a\u5e38\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001SaaS \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u8cb7\u639b\u91d1\u8a50\u6b3a\u306e\u9632\u6b62\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u306b\u3064\u3044\u3066\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u516c\u958b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u91d1\u878d\u6a5f\u95a2\u306e\u5f93\u696d\u54e1\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u5ba3\u4f1d\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u898b\u3089\u308c\u305f\u4f1d\u7d71\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u307e\u3060\u7d50\u679c\u306f\u51fa\u307e\u3059\u304b? \u6642\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3082\u3063\u3068\u826f\u3044\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>ABM \u3067\u306f\u3001\u307e\u305a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u5b9a\u3057\u3001\u6b21\u306b\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u61f8\u5ff5\u4e8b\u9805\u3092\u8a73\u3057\u304f\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<p>\u8cb7\u639b\u91d1\u8a50\u6b3a\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u5834\u5408\u306f\u3001\u305d\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3001\u5e83\u304f\u7db2\u3092\u6295\u3052\u3066\u3001\u98db\u3093\u3067\u304f\u308b\u3082\u306e\u3092\u4f55\u3067\u3082\u6355\u307e\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001ABM \u306f\u3001\u7406\u60f3\u7684\u306a\u9b5a\u304c\u597d\u3080\u6b63\u78ba\u306a\u990c\u3092\u4f7f\u7528\u3059\u308b\u306e\u3068\u4f3c\u3066\u304a\u308a\u3001\u500b\u3005\u306e\u9b5a\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eYeFEJs.png\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u5411\u3051\u30ac\u30a4\u30c9\" \/><\/p>\n<h4><a id=\"the-marketer-s-guide-to-account-based-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7dcf\u5408\u30ac\u30a4\u30c9<\/h4>\n<p>ABM \u304c\u4f55\u3092\u4f34\u3046\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u30ea\u30fc\u30c9\u751f\u6210\u3092\u62e1\u5927\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u306e\u304b\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/p>\n<h2><a id=\"what-are-the-benefits-of-using-an-account-based-marketing-framework\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u63a1\u7528\u3059\u308b\u5229\u70b9<\/h2>\n<p>Foundry \u306e 2023 \u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u53c2\u52a0\u8005\u306e 93% \u304c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u300c\u975e\u5e38\u306b\u300d\u307e\u305f\u306f\u300c\u6975\u3081\u3066\u300d\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u8a55\u4fa1\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u306a\u305c\u591a\u304f\u306e B2B \u4f01\u696d\u304c\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u60f9\u304b\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u3044\u304f\u3064\u304b\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u512a\u308c\u305f ROI \u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>ABM \u306f\u3001\u5e83\u7bc4\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u7279\u5b9a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>ABM \u3092\u6d3b\u7528\u3059\u308b\u7d44\u7e54\u3067\u306f\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u304c\u77ed\u7e2e\u3055\u308c\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>ABM \u306f\u3001\u9867\u5ba2\u306e\u8981\u4ef6\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>ABM \u306f\u30ea\u30fc\u30c9\u6570\u3088\u308a\u3082\u30ea\u30fc\u30c9\u54c1\u8cea\u3092\u512a\u5148\u3059\u308b\u305f\u3081\u3001\u5e73\u5747\u5951\u7d04\u984d\u304c\u9ad8\u304f\u306a\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u53d6\u5f15\u898f\u6a21\u304c\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>ABM \u3078\u306e\u6295\u8cc7\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u3001\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h3><a id=\"is-account-based-marketing-only-for-enterprise-customers\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u304b?<\/h3>\n<p>\u3044\u3044\u3048\u3001ABM \u306f\u4f01\u696d\u5c02\u7528\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u3001\u72ec\u5275\u7684\u306a ABM \u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u3042\u3089\u3086\u308b B2B \u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3088\u3046\u306b\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u4e00\u822c\u7684\u306b\u5bff\u547d\u304c\u9577\u3044\u305f\u3081\u3001ABM \u306e\u7406\u60f3\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001ABM \u30c6\u30af\u30cb\u30c3\u30af\u306f\u4e2d\u5c0f\u4f01\u696d\u306b\u3082\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u304c\u5fc5\u8981\u306a\u5834\u5408\u3001ABM \u306f\u5c0f\u898f\u6a21\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3067\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p>\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3088\u3044\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u3088\u3046\u306a ABM \u30c4\u30fc\u30eb\u304c\u5b58\u5728\u3059\u308b\u304b\u304c\u4e0d\u660e\u306a\u5834\u5408\u306f\u3001\u5f15\u304d\u7d9a\u304d\u8abf\u67fb\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><a id=\"types-of-account-based-marketing-and-tactics-that-work\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u591a\u69d8\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u52b9\u679c\u7684\u306a\u6226\u8853<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bb\u30fc\u30eb\u30b9 \u30d5\u30a1\u30cd\u30eb\u304b\u3089\u512a\u308c\u305f ROI \u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3068\u540c\u69d8\u306b\u3001ABM \u306b\u306f\u666e\u904d\u7684\u306a\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u57fa\u672c\u7684\u306a\u69cb\u9020\u3092\u5229\u7528\u3057\u3066\u3001\u305d\u308c\u3092\u4f1a\u793e\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u5f62\u5f0f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><a id=\"strategic-abm-one-to-one\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6226\u7565\u7684ABM: 1\u5bfe1<\/h3>\n<p>\u6226\u7565\u7684 ABM \u3067\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8981\u4ef6\u306b\u5bfe\u5fdc\u3059\u308b\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e ABM \u6226\u8853\u3092\u9069\u7528\u3059\u308b\u3068\u304d\u306f\u3001\u30ea\u30b9\u30c8\u3092 1 \uff5e 5 \u4eba\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306e\u554f\u984c\u70b9\u3084\u5fc5\u8981\u6027\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3055\u308c\u305f\u3001\u9ad8\u5ea6\u306b\u500b\u5225\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5065\u5eb7\u7dad\u6301\u7d44\u7e54 (HMO) \u306b\u91cd\u70b9\u3092\u7f6e\u304f SaaS \u4f01\u696d\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u4f01\u696d\u306f\u3001\u30db\u30ef\u30a4\u30c8 \u30da\u30fc\u30d1\u30fc\u3084\u30b1\u30fc\u30b9 \u30b9\u30bf\u30c7\u30a3\u3092\u7d39\u4ecb\u3059\u308b\u9867\u5ba2\u4e2d\u5fc3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002ABM \u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a HMO \u4f7f\u7528\u30b7\u30ca\u30ea\u30aa\u306b\u304a\u3051\u308b\u81ea\u793e\u88fd\u54c1\u306e\u5177\u4f53\u7684\u306a\u5229\u70b9\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u500b\u5225\u5316\u3055\u308c\u305f\u6226\u7565\u306b\u306f\u3001\u591a\u5927\u306a\u6ce8\u610f\u3068\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u6709\u80fd\u306a ABM \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u542b\u3080\u3001\u3055\u307e\u3056\u307e\u306a\u30ec\u30d9\u30eb\u3068\u5f79\u5272\u3092\u6301\u3064\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"abm-lite-one-to-few\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>ABM \u30e9\u30a4\u30c8: 1\u5bfe\u5c11\u6570<\/h3>\n<p>\u3044\u304f\u3064\u304b\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068 ABM \u306e\u7406\u60f3\u7684\u306a\u4e2d\u9593\u70b9\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002ABM \u30e9\u30a4\u30c8\u3068\u3082\u547c\u3070\u308c\u308b\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u5272\u3057\u307e\u3059\u3002<\/p>\n<p>\u5404\u30af\u30e9\u30b9\u30bf\u30fc\u306f\u5171\u901a\u306e\u7279\u6027\u3092\u6301\u3061\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u57fa\u6e96\u306b\u6e96\u62e0\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u3058\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u306e\u3059\u3079\u3066\u306e B2B \u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u4e00\u8cab\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>ABM \u30e9\u30a4\u30c8\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u3068\u3001\u30ab\u30b9\u30bf\u30e0 \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6709\u52b9\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u898f\u6a21\u3084\u696d\u7a2e\u304c\u985e\u4f3c\u3059\u308b\u8907\u6570\u306e\u4f01\u696d\u304c\u540c\u3058\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u53c2\u52a0\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"programmatic-abm-one-to-many\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afABM: 1\u5bfe\u591a<\/h3>\n<p>1 \u5bfe\u591a\u306e ABM \u6226\u8853\u3068\u3082\u547c\u3070\u308c\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u578b ABM \u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u3044\u3066\u3042\u307e\u308a\u8a73\u7d30\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u8ca9\u58f2\u6d3b\u52d5\u306b\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u67d4\u8edf\u6027\u304c\u4f34\u3044\u307e\u3059\u30021 \u5bfe\u591a\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u6570\u767e\u307e\u305f\u306f\u6570\u5343\u306e\u5bfe\u8c61\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u6a19\u6e96\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30a1\u30cd\u30eb\u3092\u63a1\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c1\u30fc\u30e0\u306f\u3001\u3059\u3079\u3066\u3092\u72ec\u81ea\u306b\u51e6\u7406\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5404\u898b\u8fbc\u307f\u5ba2\u306b\u5408\u308f\u305b\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u80fd\u529b\u3092\u5099\u3048\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Facebook \u5e83\u544a\u306a\u3069\u306e\u8ca9\u58f2\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u5f79\u7acb\u3061\u3001CRM \u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9 \u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9 \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u5f37\u5316\u3055\u308c\u305f\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u696d\u7a2e\u3001\u30cb\u30c3\u30c1\u3001\u898f\u6a21\u3001\u8981\u4ef6\u3001\u5834\u6240\u306a\u3069\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f Facebook \u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><a id=\"what-account-based-marketing-best-practices-should-you-follow\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9075\u5b88\u3059\u3079\u304d\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u591a\u9762\u7684\u306a\u30c1\u30fc\u30e0\u306e\u5171\u540c\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002\u6226\u7565\u3092\u6b63\u3057\u304f\u5b9f\u884c\u3059\u308c\u3070\u3001\u65b0\u305f\u306a\u5927\u304d\u306a\u53ce\u76ca\u6e90\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e ABM \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><a id=\"do-your-research-leverage-data\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u8abf\u67fb\u3092\u958b\u59cb\u3057\u3001\u30c7\u30fc\u30bf\u306e\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>ABM \u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u8abf\u67fb\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u4e00\u81f4\u3059\u308b\u5e02\u5834\u3068\u4f01\u696d\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n<p>\u5fb9\u5e95\u7684\u306a\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u7d44\u7e54\u306e\u5e02\u5834\u30b9\u30bf\u30f3\u30b9\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u304a\u3088\u3073\u9858\u671b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u30cb\u30e5\u30fc\u30b9 \u30dd\u30fc\u30bf\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u305d\u306e\u4ed6\u306e\u30aa\u30f3\u30e9\u30a4\u30f3 \u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u7d44\u7e54\u306b\u3068\u3063\u3066\u306e\u4e3b\u8981\u306a\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5f31\u3044\u30ea\u30fc\u30c9\u3092\u8ffd\u3044\u6c42\u3081\u308b\u3053\u3068\u306f\u3001ABM \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306b\u304a\u3044\u3066\u671f\u5f85\u5916\u308c\u306e\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u76f4\u63a5\u7684\u306a\u9053\u3067\u3059\u3002<\/p>\n<h3><a id=\"align-your-teams\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30c1\u30fc\u30e0\u3092\u8abf\u548c\u3055\u305b\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306f\u3001\u7570\u306a\u308b\u76ee\u7684\u3092\u6301\u3063\u3066\u5b64\u7acb\u3057\u305f\u30b5\u30a4\u30ed\u3067\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5f93\u6765\u306e\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u306a\u3044\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u00a0<\/p>\n<p>\u4e21\u90e8\u9580\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3068\u8a73\u7d30\u306a\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u958b\u767a\u306b\u304a\u3044\u3066\u5354\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u30c7\u30fc\u30bf\u3068\u793e\u5185\u6587\u66f8\u3092\u4ea4\u63db\u3057\u307e\u3059\u3002\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30c1\u30fc\u30e0\u306e\u3084\u308a\u53d6\u308a\u306e\u305f\u3081\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u56fa\u6709\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"focus-on-relationship-building\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u4eba\u9593\u95a2\u4fc2\u306e\u80b2\u6210\u3092\u91cd\u8996\u3059\u308b<\/h3>\n<p>\u95a2\u4fc2\u3092\u80b2\u3080\u3053\u3068\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b? \u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u305d\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u793a\u3057\u307e\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3055\u308c\u305f\u95a2\u9023\u696d\u754c\u30ac\u30a4\u30c9\u3068\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f7f\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n<p>\u5bfe\u8c61\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u4e00\u8cab\u3057\u3066\u95a2\u308f\u308a\u307e\u3057\u3087\u3046\u3002\u554f\u984c\u89e3\u6c7a\u3092\u652f\u63f4\u3059\u308b\u7528\u610f\u304c\u3042\u308b\u3053\u3068\u3092\u4f1d\u3048\u3001\u9023\u7d61\u3092\u53d6\u308a\u307e\u3057\u3087\u3046\u3002\u5bfe\u8c61\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u81ea\u793e\u88fd\u54c1\u306e\u6a5f\u80fd\u3068\u5236\u9650\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u4fdd\u3061\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><a id=\"use-the-right-tools\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u9069\u5207\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u65b0\u3057\u3044 ABM \u6226\u8853\u3092\u5b9f\u88c5\u3059\u308b\u306b\u306f\u3001\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u30d3\u30b8\u30cd\u30b9 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066 ABM \u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3057\u3001\u65b0\u3057\u3044\u30d9\u30f3\u30c1\u30e3\u30fc\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u7d44\u7e54\u304c\u6d3b\u7528\u3059\u3079\u304d\u30c4\u30fc\u30eb\u306e\u4e00\u90e8\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>CRM:<\/strong> \u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308a\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9032\u6357\u72b6\u6cc1\u304c\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u7c21\u7d20\u5316\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30c7\u30fc\u30bf\u62e1\u5145\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8 \u30c7\u30fc\u30bf\u3092\u65e2\u5b58\u306e\u30c4\u30fc\u30eb\u3068\u7d71\u5408\u3057\u3001AI \u3092\u6d3b\u7528\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u306e\u7406\u89e3\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n<p><strong>Web \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3:<\/strong> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u76e3\u8996\u3057\u3001\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u5206\u6790:<\/strong> \u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u8a55\u4fa1\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u7d71\u5408\u3059\u308b\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<h3><a id=\"monitor-your-tactics-and-adjust\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6226\u7565\u3092\u76e3\u8996\u3057\u3001\u6539\u5584\u3059\u308b<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u6700\u521d\u304b\u3089\u5b8c\u74a7\u306a\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3069\u308c\u3060\u3051\u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001\u6539\u5584\u306e\u4f59\u5730\u306f\u5e38\u306b\u5b58\u5728\u3057\u307e\u3059\u3002\u00a0<\/p>\n<p>ABM \u6226\u7565\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b? \u8cfc\u5165\u8005\u306e\u884c\u52d5\u3092\u5404\u6bb5\u968e\u3067\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u3067\u304d\u307e\u3059\u3002Google Analytics \u306a\u3069\u306e\u57fa\u672c\u30c4\u30fc\u30eb\u306f\u3001Web \u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5206\u6790\u60c5\u5831\u3092\u4ed6\u306e ABM \u30c4\u30fc\u30eb\u3068\u7d71\u5408\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30a1\u30cd\u30eb\u306e\u76f2\u70b9\u3084\u969c\u5bb3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u00a0<\/p>\n<h2><a id=\"start-your-account-based-marketing-strategy-in-six-steps\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9752\u5199\u771f\u30926\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u958b\u59cb\u3057\u307e\u3059<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5185\u5bb9\u3068\u3001\u305d\u308c\u304c\u4f01\u696d\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u53ef\u80fd\u6027\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u624b\u9806\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><a id=\"step-1-build-data-by-identifying-companies-you-want-to-target\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30d5\u30a7\u30fc\u30ba1: \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\u3092\u7279\u5b9a\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b<\/h3>\n<p>\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n<p>\u307e\u305a\u3001\u8a2a\u554f\u8005\u8b58\u5225\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<\/p>\n<p>\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u3082\u306e\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u306e\u30ec\u30d9\u30eb\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u30e1\u30fc\u30eb \u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3084 CRM \u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3001\u73fe\u5728\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001Dealfront \u306a\u3069\u306e\u898b\u8fbc\u307f\u5ba2\u767a\u6398\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u5185\u306e\u4f01\u696d\u3092\u7a4d\u6975\u7684\u306b\u63a2\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>ABM \u6226\u7565\u306b\u6700\u9069\u306a\u9ad8\u4fa1\u5024\u4f01\u696d\u306b\u7279\u306b\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u5411\u3051\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8 \u30b3\u30fc\u30eb \u30bb\u30f3\u30bf\u30fc \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5c02\u9580\u3068\u3059\u308b\u4f01\u696d\u3067\u3042\u308b CloudTalk \u306f\u3001\u6700\u8fd1\u3001\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>CloudTalk \u306f\u3001Tenten \u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e Web \u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u3082\u306e\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3066\u3044\u306a\u3044 1,000 \u4eba\u306e\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3092\u6bce\u6708\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>CloudTalk \u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u4e0a\u4f4d 20 \u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u6bce\u6708\u3055\u3089\u306b 20 \u793e\u306e\u4f01\u696d\u3092\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u62db\u5f85\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u3089\u306f\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6563\u767a\u7684\u306a\u8cfc\u5165\u3067\u306f\u306a\u304f\u3001\u6cd5\u4eba\u9867\u5ba2\u3067\u3042\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306b\u3088\u3063\u3066\u3001\u6bce\u6708\u6570\u767e\u30c9\u30eb\u3001\u3042\u308b\u3044\u306f\u6570\u5343\u30c9\u30eb\u306e\u53ce\u76ca\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-2-tier-the-data%C2%A0%C2%A0\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d72: \u30c7\u30fc\u30bf\u3092\u5206\u985e\u3059\u308b\u00a0\u00a0<\/h3>\n<p>\u6f5c\u5728\u7684\u30ea\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u304c\u5b8c\u6210\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u308c\u3089\u3092\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3057\u307e\u3059\u3002LinkedIn \u3068\u4f1a\u793e\u306e Web \u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u91cd\u8981\u306a\u9023\u7d61\u5148\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/p>\n<p>LinkedIn \u306e Sales Navigator \u306f\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u591a\u5c11\u306e\u624b\u4f5c\u696d\u3067\u96c6\u4e2d\u7684\u306b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u306f\u5fc5\u305a\u3057\u3082\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>CEO \u306f\u304a\u305d\u3089\u304f\u591a\u5fd9\u306a\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u6700\u3082\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4eba\u4e8b\u90e8\u9580\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6 \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306e\u65b9\u304c\u9069\u5207\u306a\u9078\u629e\u80a2\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d5\u30a9\u30fc\u30e9\u30e0\u3084 LinkedIn \u3067\u884c\u308f\u308c\u305f\u540d\u524d\u3001\u30e1\u30fc\u30eb \u30a2\u30c9\u30ec\u30b9\u3001\u554f\u3044\u5408\u308f\u305b\u3092\u53ce\u96c6\u3057\u3001\u3053\u306e\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-3-rank-your-prospects-for-different-account-based-marketing-campaigns\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d73: \u3055\u307e\u3056\u307e\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u8a55\u4fa1\u3059\u308b<\/h3>\n<p>\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u304c\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u305d\u308c\u3089\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f55\u5ea6\u3082\u518d\u8a2a\u554f\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306f\u8ab0\u3067\u3059\u304b?<\/p>\n<p>\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u540c\u69d8\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u5fc3\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u8cea\u554f\u3092\u30d5\u30a9\u30fc\u30e9\u30e0\u306b\u6295\u7a3f\u3057\u305f\u4eba\u306f\u3044\u307e\u3059\u304b?<\/p>\n<p>\u5404\u7d44\u7e54\u306e\u4e2d\u3067\u3001\u6700\u3082\u9023\u7d61\u304c\u53d6\u308a\u3084\u3059\u3044\u9023\u7d61\u5148\u306f\u8ab0\u3067\u3059\u304b?<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4e0a\u7d1a\u526f\u793e\u9577\u304c\u3042\u306a\u305f\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u306e 1 \u3064\u3092\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u5171\u6709\u3057\u305f\u308a\u3001LinkedIn \u30b0\u30eb\u30fc\u30d7\u3067\u56de\u7b54\u3067\u304d\u308b\u3088\u3046\u306a\u8cea\u554f\u3092\u3057\u305f\u308a\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b?<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30ea\u30fc\u30c9\u306f\u3001\u6700\u521d\u306e\u53d6\u308a\u7d44\u307f\u306e\u4e3b\u306a\u7126\u70b9\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001ICT \u4f01\u696d\u306e Triuvare \u306f\u3001ICT \u5165\u672d\u30ac\u30a4\u30c9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u9867\u5ba2\u3092\u6709\u671b\u306a\u898b\u8fbc\u307f\u5ba2\u3068\u898b\u306a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3092\u5165\u624b\u3057\u305f\u9867\u5ba2\u306f\u8cfc\u5165\u306b\u975e\u5e38\u306b\u8fd1\u3044\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001Triuvare \u3092\u6700\u9069\u306a\u9078\u629e\u80a2\u3068\u3057\u3066\u5ba3\u4f1d\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-4-create-content-for-prospects\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d74: \u898b\u8fbc\u307f\u5ba2\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3059\u308b<\/h3>\n<p>\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306f\u5f7c\u3089\u3092\u8a98\u60d1\u3059\u308b\u756a\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u304c ABM \u306e\u6838\u5fc3\u3067\u3042\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u5e83\u544a\u3001\u30db\u30ef\u30a4\u30c8 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\u306f\u3001\u81ea\u793e\u306e\u6280\u8853\u529b\u3092\u62ab\u9732\u3059\u308b\u3053\u3068\u3067\u95a2\u5fc3\u3092\u559a\u8d77\u3067\u304d\u308b\u3068\u8003\u3048\u3066\u3044\u305f\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u95a2\u5fc3\u304c\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3093\u3067\u3044\u308b\u5b66\u751f\u3092\u542b\u3080\u5927\u5b66\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f15\u304d\u5bc4\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><a id=\"step-5-connect-content-and-message-to-persona-and-account\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d75: \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30da\u30eb\u30bd\u30ca\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u95a2\u9023\u4ed8\u3051\u308b<\/h3>\n<p>\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068 ABM \u30b3\u30f3\u30c6\u30f3\u30c4 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u6210\u3057\u305f\u306e\u3067\u3001\u6b21\u306f\u305d\u308c\u3092\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u5404\u5c64\u3068\u30da\u30eb\u30bd\u30ca\u306b\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7b56\u5b9a\u3057\u3001\u6b21\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30e3\u30cd\u30eb\u3068\u5c64\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u7279\u5b9a\u306e\u8996\u8074\u8005\u5411\u3051\u306b\u958b\u767a\u3055\u308c\u307e\u3057\u305f\u306d? \u3057\u305f\u304c\u3063\u3066\u3001\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u672c\u8cea\u7684\u306b ABM \u306e\u5178\u578b\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u305f\u3081\u306b\u63a1\u7528\u3055\u308c\u308b\u6226\u7565\u306b\u306f\u3001LinkedIn \u5e83\u544a\u3001\u96fb\u5b50\u30e1\u30fc\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c0\u30a4\u30ec\u30af\u30c8 \u30e1\u30fc\u30eb\u3001\u307e\u305f\u306f\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f PPC \u5e83\u544a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u9078\u629e\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001LMCS \u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068 Tenten \u304b\u3089\u53ce\u96c6\u3057\u305f\u8a2a\u554f\u8005\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u30ea\u30fc\u30c9 \u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3053\u308c\u3089\u306e\u30ea\u30fc\u30c9\u306e Web \u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u9867\u5ba2\u3068\u3057\u3066\u306e\u53ef\u80fd\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f7c\u3089\u306f\u6709\u671b\u306a\u898b\u8fbc\u307f\u5ba2\u304b\u3089\u9023\u7d61\u5148\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u96fb\u5b50\u30e1\u30fc\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\uff1f<\/p>\n<p>\u5408\u8a08 75 \u793e\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u300114 \u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u30e1\u30f3\u30c8\u3092\u78ba\u4fdd\u3057\u300112 \u4ef6\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u9001\u308a\u307e\u3057\u305f\u3002ABM \u306e\u52dd\u5229\u3067\u3059\u3002<\/p>\n<h3><a id=\"step-6-watch-the-cash-roll-in\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d76: \u53ce\u76ca\u306e\u6d41\u5165\u3092\u89b3\u5bdf\u3059\u308b<\/h3>\n<p>\u771f\u9762\u76ee\u306a\u8a71\u3001ABM \u306f\u30ea\u30fc\u30c9\u3092\u5f15\u304d\u4ed8\u3051\u3001\u95a2\u4e0e\u3055\u305b\u308b\u305f\u3081\u306e\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 87% \u304c\u3001\u81ea\u793e\u306e\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306b\u6bd4\u3079\u3066\u3088\u308a\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><a id=\"seven-account-based-marketing-metrics-you-need-to-track\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ffd\u8de1\u306b\u91cd\u8981\u306a7\u3064\u306e\u6307\u6a19<\/h2>\n<p>ABM \u306e\u5b9f\u88c5\u4e2d\u306b\u8a55\u4fa1\u3059\u308b\u30c7\u30fc\u30bf\u306f\u81a8\u5927\u306b\u3042\u308a\u307e\u3059\u3002\u30ce\u30a4\u30ba\u3092\u3075\u308b\u3044\u306b\u304b\u3051\u3001\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306f\u3069\u308c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<ol>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8:<\/strong> \u5404\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u95a2\u4e0e\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u95a2\u9023\u6027\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9032\u884c\u7387:<\/strong> \u898b\u8fbc\u307f\u5ba2\u304c\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u9032\u3080\u30da\u30fc\u30b9\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u6f5c\u5728\u7684\u306a\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3084\u52b9\u679c\u306e\u306a\u3044\u6226\u7565\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u306e\u9577\u3055:<\/strong> \u30c1\u30fc\u30e0\u304c\u8ca9\u58f2\u3092\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u5e73\u5747\u671f\u9593\u3002\u9032\u6357\u7387\u30e1\u30c8\u30ea\u30c3\u30af\u3068\u540c\u69d8\u306b\u3001\u30b5\u30a4\u30af\u30eb\u306e\u9577\u3055\u306f\u65e2\u5b58\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u52b9\u7387\u3092\u6e2c\u5b9a\u3057\u3001\u6a5f\u80fd\u5f37\u5316\u306e\u57fa\u76e4\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u89e3\u7d04\u7387:<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u304c ABM \u30d5\u30a1\u30cd\u30eb\u304b\u3089\u96e2\u8131\u3059\u308b\u5272\u5408\u3002\u3053\u306e\u5272\u5408\u3092\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3059\u3070\u3084\u304f\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5272\u5408\u3092\u76e3\u8996\u3059\u308b\u3068\u3001\u6226\u7565\u306e\u5909\u66f4\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\uff1a<\/strong> \u9867\u5ba2\u304c\u8cb4\u793e\u3068\u306e\u95a2\u4fc2\u3092\u901a\u3058\u3066\u8cbb\u3084\u3059\u7dcf\u652f\u51fa\u3002\u3053\u308c\u306f\u3001\u8cb4\u793e\u306e\u30c1\u30fc\u30e0\u304c\u9069\u5207\u306a\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u5f37\u529b\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\uff1a<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u3053\u306e\u6570\u5024\u3092\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u6bd4\u8f03\u3057\u3066\u3001ROI \u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u52dd\u7387:<\/strong> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u53d6\u308a\u7d44\u307f\u306e\u6210\u529f\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6bb5\u968e\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h2><a id=\"account-based-marketing-examples-to-inspire-your-campaigns\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u6027\u5316\u3055\u305b\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u4f8b<\/h2>\n<p>Gartner \u306b\u3088\u308b\u3068\u3001ABM \u306b\u3088\u308a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5168\u4f53\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c 28% \u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u7d71\u8a08\u306f\u5370\u8c61\u7684\u3067\u3059\u304c\u3001\u5b9f\u969b\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><a id=\"saas\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30af\u30e9\u30a6\u30c9<\/h3>\n<p>B2B \u5411\u3051\u30a4\u30f3\u30c6\u30f3\u30c8 \u30c7\u30fc\u30bf \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b Tenten \u306f\u3001ABM \u6226\u7565\u3092\u6d3b\u7528\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u7406\u60f3\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb (ICP) \u306b\u4e00\u81f4\u3059\u308b\u4f01\u696d\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001Tenten \u306f\u72ec\u81ea\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066 Web \u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u8ffd\u8de1\u3057\u3001\u6f5c\u5728\u7684\u306b\u4fa1\u5024\u306e\u3042\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u7d71\u5408\u3055\u308c\u305f\u30d5\u30a3\u30eb\u30bf\u30fc\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3059\u4f01\u696d\u306b\u7126\u70b9\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u66f4\u65b0\u3001\u30a2\u30e9\u30fc\u30c8\u3001\u81ea\u52d5\u5316\u30e1\u30ab\u30cb\u30ba\u30e0\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u5e38\u306b\u628a\u63e1\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>Tenten \u306f ABM \u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3068\u95a2\u9023\u6027\u3092\u793a\u3059\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u6226\u7565\u306e\u304a\u304b\u3052\u3067\u3001\u540c\u793e\u306f\u73fe\u5728 60,000 \u3092\u8d85\u3048\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><a id=\"b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u9ad8\u4fa1\u5024\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306e ABM \u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u4f01\u696d\u3067\u3042\u308b xGrowth \u306f\u3001Tenten \u3092\u4f7f\u7528\u3057\u3066\u3001\u5404\u6a5f\u4f1a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u56fa\u6709\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u610f\u56f3\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u3042\u308b xGrowth \u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<h2><a id=\"implement-account-based-marketing-with-tenten-by-dealfront\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Dealfront\u304c\u63d0\u4f9b\u3059\u308bTenten\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u8b70\u8ad6\u306e\u4e2d\u3067\u7121\u8996\u3055\u308c\u308b\u5074\u9762\u304c 1 \u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u3068\u5e83\u7bc4\u306a\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u3088\u308a\u3001\u4eba\u9593\u540c\u58eb\u306e\u3084\u308a\u3068\u308a\u304c\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u898b\u843d\u3068\u3059\u306e\u306f\u7c21\u5358\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u304c B2B \u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3067\u3042\u308b\u304b\u5c0f\u58f2\u5e97\u306e\u8cb7\u3044\u7269\u5ba2\u3067\u3042\u308b\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001\u672c\u8cea\u7684\u306b\u306f\u3001\u79c1\u305f\u3061\u306f\u7686\u3001\u4ed6\u306e\u500b\u4eba\u3068\u95a2\u308f\u308b\u4eba\u9593\u3067\u3059\u3002\u00a0<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u4e3b\u8981\u306a\u5229\u5bb3\u95a2\u4fc2\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\u3059\u308b\u500b\u4eba\u3068\u306e\u500b\u5225\u306e\u95a2\u4fc2\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306f\u3001\u3042\u306a\u305f\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u4eba\u3005\u306b\u95a2\u3059\u308b\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u672c\u6765\u306e\u76ee\u7684\u3092\u679c\u305f\u3057\u307e\u305b\u3093\u3002Tenten \u306f\u3001EU \u30b5\u30fc\u30d0\u30fc\u306b\u3042\u308b\u5f53\u793e\u306e\u5b8c\u5168\u6e96\u62e0\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001Web \u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u4f01\u696d\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u5145\u5b9f\u3055\u305b\u307e\u3059\u300250 \u3092\u8d85\u3048\u308b\u591a\u69d8\u306a\u30d5\u30a3\u30eb\u30bf\u30fc\u3001\u81ea\u52d5\u30ea\u30fc\u30c9 \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u304a\u3088\u3073\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u8005\u306e 180 \u3092\u8d85\u3048\u308b\u9023\u7d61\u5148\u306e\u30ea\u30dd\u30b8\u30c8\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u70b9\u3068\u70b9\u3092\u7d50\u3073\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u5f37\u56fa\u3067\u8aa0\u5b9f\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u306b\u308f\u305f\u308b\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u304c\u6700\u9ad8\u54c1\u8cea\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u305f\u3081\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002","protected":false},"author":1,"featured_media":2432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271],"ppma_author":[290],"class_list":{"0":"post-5107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Account-Based Marketing - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Account-based marketing is a commonly utilized technique by marketing teams to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ja\/marketing\/\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Account-Based Marketing\" \/>\n<meta property=\"og:description\" content=\"Account-based marketing is a commonly utilized technique by marketing teams to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.tenten.co\/ja\/marketing\/\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\/\" \/>\n<meta property=\"og:site_name\" content=\"AI SEO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tentencreative\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T11:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-22T11:58:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/An-Introduction-to-Software-Defined-Networking-SDN-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pladora Maria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/tentencreative\" \/>\n<meta name=\"twitter:site\" content=\"@tentencreative\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pladora Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"15\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/expert-account-based-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seo.tenten.co\/en\/marketing\/expert-account-based-marketing\/\"},\"author\":{\"name\":\"Pladora Maria\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba\"},\"headline\":\"Expert Account-Based 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